Market Trends, Formulation Strategies and Tips for Marketing Nutrition Bars
Vol. 6, No. 5 March 2016 naturalproductsinsider.com US$20.75 Raising THE BAR Market trends, formulation strategies and tips for marketing nutrition bars Expo Hall April 28 & 29 CONTENTS naturalproductsinsider.com Vol. 6, No. 5 March 2016 p.3 Viewpoint: Bars Galore p.26 New Bar Products Are Worldier, Healthier New launches in the nutrition bar space are breaking away from traditional energy, diet, breakfast and sports nutrition bars by using p.5 so-called superfood ingredients from around the world. Steve Myers details how flavors, ingredients and consumer demands are influencing innovation in the bar sector. The Business of Bars: Market Ready for Purposeful, Premium Products A multibillion dollar category in their own right, bars have hardly run their course. Whether focused on clean label, high protein, indulgence, meal replacement, children’s snacking or anything in between, consumers are amenable to bars, particularly as the product offerings evolve to better meet their needs—and desires. Karen Butler explores the global bars market and up-and-coming trends driving premium growth in the category. p.31 The Evolution of Marketing Nutrition Bars Nutrition bars are a popular staple of the healthy snack industry and are increasingly marketed as p.17 products that can provide fitness fanatics with bursts of energy—banishing sluggishness and helping them to reach their workout goals. Lindsey Carnett discusses marketing bars to Raising the Nutritional Bar: Functional women, the non-genetically modified organism Ingredients and Formulation Strategies (GMO) trend and the future innovations expected in bars. for Building Better Bars Bars have come a long way since the early 1980s.
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