Laura Arrillaga-Andreessen Novoed Lecturer in Business Strategy Philanthropy University Stanford Graduate School of Business Q1 2016

Laura Arrillaga-Andreessen NovoEd Lecturer in Business Strategy Philanthropy University Stanford Graduate School of Business Q1 2016

Technology and the 21st Century Nonprofit

COURSE SYLLABUS

"Innovation distinguishes between a leader and a follower." – Steve Jobs

“Harnessing technology can dramatically increase our ability to develop scalable solutions to some of the world’s biggest problems. All the technology tools we need are in our hands right now. What are we waiting for?” – Laura Arrillaga-Andreessen, “Disruption for Good”

Instructor: Laura Arrillaga-Andreessen

Contact Information: Joey Gutierrez Chief of Staff Laura Arrillaga-Andreessen Foundation [email protected] (650) 847-0046 1. COURSE DESCRIPTION

Technology and the 21st Century Nonprofit will equip nonprofit managers and leaders with an understanding of the four core ways in which technology is dramatically reshaping the social sector and prime them for further developments in this space. Students who complete the course will learn tactics to capitalize on these trends through readings, discussions and videos as well as guest lectures from leaders who are successfully using technology to scale their impact. Course topics will include stakeholder outreach, harnessing new technologies for social change and managing information, data and innovation. This course will support the creation of a community of practice among its students whereby course participants can brainstorm and iterate on how to apply course learnings to meet their specific organizational objectives.

2. COURSE STRUCTURE

The class will combine lectures, case studies, guest speakers and group work. Case studies will be taken from the case portfolio that Laura Arrillaga-Andreessen created for the Stanford GSB. The protagonists in each case study and other leaders from technology, business and the social sector will be featured as guest speakers to share their personal stories and innovative approaches directly with students. Students will complete the assigned readings and receive framing from the instructor before engaging in group discussions with other course participants. These discussions are a core part of the course experience and thus, students will be given instructor-designed agendas to help facilitate conversation and draw upon key course themes.

The final project will be an implementation plan mapping out how to apply the lessons learned from this course’s content to each student’s respective organization. Each week consists of approximately one hour of videos as well as two to three hours spent reading, working on deliverables and in discussion with other learners. The students will be evaluated on their participation in team-based discussions, a mid-term assignment and a final, peer-evaluated implementation plan.

3. ASSIGNMENTS

Grading: All assignments will receive peer evaluations using the following criteria:

1. Clarity and Comprehensiveness of Analysis. Do the assignments provide strong, well- reasoned analysis and unique insight? Are all of the required components covered?

2. Creativity. Do the assignments provide a new approach to using technology in the organization? Do the assignments go beyond baseline analysis?

3. Thoroughness of Background Research and Analysis. Do the assignments present a broad spectrum of background work or do they rely upon limited or predictable sources?

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University 4. Structural Design and Professionalism. Do the assignments clearly and professionally communicate your ideas? Is the assignment quality comparable to what a professional consultant might present to an Executive Director or board?

Assignment 1: Technology to Reduce Costs

Prompt: In what ways can technology be used to reduce the total costs of operating the student’s nonprofit? Think about how it could create efficiencies, lower fundraising expenses, build revenue generation and/or allow the nonprofit to reach existing and new donors, as well as beneficiaries, in a more cost-effective way.

Objective: Technology’s ability to increase access and lower barriers has created a world in which nonprofits can accomplish the same goals cheaper and easier than several years ago. While most nonprofits are interested in cutting costs, many do not have the expertise to harness technology to do so. With the newfound knowledge from this course students can find easy and essential cost- saving methods for their nonprofit to implement today.

Requirements: The assignment must enumerate at least three ways the student’s nonprofit can use technology to reduce its total operating costs. For each cost-saving strategy, the student must describe the current system and why it is inefficient, the proposed technological solution, the estimated cost- savings and a plan to measure the full impact of the strategy on the nonprofit.

Assignments will be peer-graded and will provide an opportunity to share ideas across the class. When peer-grading, reviewers should evaluate their classmates’ proposed strategies as well as provide two or three additional ideas for how to deploy technology to reduce the operating costs at their peers’ nonprofits.

Assignment 2: Technology Implementation Plan

Prompt: Students will create an implementation plan mapping out how to apply the lessons learned from the course to each student’s respective nonprofit.

Objective: Technology is an underutilized and often misunderstood tool, yet today’s nonprofits must use it to maximize their social impact. Students of Technology and the 21st Century Nonprofit should leave the class with clear goals and a practical, implementable plan to increase their impact by using technology.

Requirements: Students will select three of the four course themes—Access to Information, Access to Networks, Lower Barriers to Entry and Lower Barriers to Innovation—and create a detailed plan 3

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University for how their nonprofit will apply learning from each category to increase organizational effectiveness and efficiency. Each strategy must include why the nonprofit should undertake the plan, what success would specifically look like (in the short-, intermediate- and long-term), clear and concrete steps to implementation (including a timeline, if necessary) and how to measure whether or not the implementation achieved its goals (how will the nonprofit know if it is successful or not?).

4. COURSE SCHEDULE

Week 1 Course Introduction and Framing

What does rapidly changing technology mean for the social sector?

Guest Speaker:  Lucy Bernholz, Visiting Scholar, Stanford PACS.

Required Reading:  Laura Arrillaga-Andreessen, “Disruption for Good,” Stanford Social Innovation Review, Spring 2015.  “Introduction” and “Insight” from Lucy Bernholz, Philanthropy and the Social Economy: Blueprint 2015, Grantcraft, Stanford PACS, betterplace lab, 2015.  Mary Meeker, “Internet Trends 2015,” Kleiner Perkins Caufield & Byers, May 27, 2015.  Laura Arrillaga-Andreessen Foundation website: www.laaf.org.  Stanford PACS Digital Civil Society Lab website: www.digitalcivilsociety.stanford.edu.

Optional Reading:  Full report of Lucy Bernholz, Philanthropy and the Social Economy: Blueprint 2015 Grantcraft, Stanford PACS, betterplace lab, 2015.  Lucy Bernholz, Chiara Cordelli and Rob Reich, “The Emergence of Digital Civil Society,” Project on Philanthropy, Policy, and Technology, Stanford PACS, September 2013.

Discussion Questions:  How is technology currently used in your respective organizations?  What is the general attitude towards technology in your organization?  What are the possibilities for your organization to use technology to build its infrastructure and reach more stakeholders?

Week 2 Access to Information

How is the increased accessibility of information reshaping our sector?

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University Guest Speaker:  Jacob Harold, President and CEO, GuideStar.

Required Reading:  Laura Arrillaga-Andreessen and Sarah Murray, “GuideStar: Data as a Tool for Nonprofit Transformation,” Stanford Graduate School of Business, Case No. SI-130.  “The State of Nonprofit Transparency, 2008: Voluntary Disclosure Practices,” GuideStar, March 2009.  Gabi Fitz, “A Case Study in ‘Sustainable’ Knowledge Management,” Philantopic, Foundation Center, November 11, 2014.  Greg Beato, “Thriving on Failure,” Stanford Social Innovation Review, Summer 2015.  Online Nonprofit Information handout. Laura Arrillaga-Andreessen Foundation, October 2015.  Guidestar website: www.guidestar.org.

Optional Reading:  William Meehan III and Davina Drabkin, “GiveWell Real Change for Your Dollar,” Stanford Graduate School of Business, Case No. SI-122.

Discussion Question:  How could augmenting or managing the flow of information, both within your nonprofit and externally across stakeholders, better empower you to meet your organizational objectives (accountability, transparency, marketing, development, community building, etc.)?

Week 3 Access to Networks I

How has technology changed how nonprofits engage with their respective stakeholders?

Guest Speaker:  Charles Best, Founder and CEO, DonorsChoose.org.  Libby Leffler, Former Senior Manager of Strategic Partnerships, Facebook.  Beth Kanter, Trainer and Nonprofit Innovator in Networks, Learning and Social Media.

Required Reading:  Laura Arrillaga-Andreessen and Sarah Murray, “DonorsChoose.org: How Technology Facilitated a New Funding Model,” Stanford Graduate School of Business, Case No. SI-128.  “School Year in Review: 2014-2015,” DonorsChoose.org, http://www.donorschoose.org/about/year-in-review-2015.html.  Paul N. Bloom and J. Gregory Dees, “Cultivate Your Ecosystem,” Stanford Social Innovation Review, Winter 2008.

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University  Beth Kanter, “Individual Social Responsibility,” TEDx Berkeley, February 22, 2014, https://www.youtube.com/watch?v=wO7cpUdo8Qc.  DonorsChoose website: www.donorschoose.org.  Nonprofits on Facebook: www.facebook.com/nonprofits.

Optional Reading:  Beth Kanter and Allison H. Fine, The Networked Nonprofit: Connecting with Social Media to Drive Change, Jossey-Bass: San Francisco, 2010.  June Holley, Network Weaver Handbook: A Guide to Transformational Networks, Network Weaver Consultants Network, 2012.  Beth Kanter and Katie Delahye Paine, Measuring the Networked Nonprofit: Using Data to Change the World, Jossey-Bass: San Francisco, 2012.  Archives of “Beth’s Blog: How Connected Nonprofits Leverage Networks and Data for Social Change,” Ed. Beth Kanter, http://www.bethkanter.org.

Discussion Question:  Map out your organization’s ecosystem of stakeholders. In what ways could technology increase transparency, accountability and communication with your stakeholders? Determine at least one way that technology could amplify your organization’s relationship with each stakeholder.

Week 4 Access to Networks II

How have nonprofits and social entrepreneurs harnessed the power of mobile and social media?

Guest Speakers:  Vineet Singal, Co-founder and CEO, CareMessage.  Meg Garlinghouse, Head of LinkedIn for Good, LinkedIn.  Caroline Barlerin, Head of Community Outreach & Philanthropy, Twitter.

Required Reading:  Laura Arrillaga-Andreessen, “Foreword,” in Beth Kanter and Katie Delahye Paine, Measuring the Networked Nonprofit: Using Data to Change the World, Jossey-Bass: San Francisco, 2012.  Ken Banks, “The Truth About Disruptive Development,” Stanford Social Innovation Review, January 16, 2013.  Erik Hersman, “The Mobile Continent,” Stanford Social Innovation Review, Spring 2013.  CareMessage website: www.caremessage.org.  LinkedIn for Good website: www.linkedinforgood.linkedin.com.  Twitter for Nonprofits website: www.media.twitter.com/nonprofits.

Optional Reading:

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University  Claire Díaz-Ortiz, Twitter for Good: Change the World One Tweet at a Time, Jossey- Bass: San Francisco, 2011.

Discussion Questions:  How can your nonprofit capitalize on the proliferation of mobile technologies and social media platforms to more effectively achieve your impact goals?  What are three specific ways to use mobile platforms or social media to expand and diversify your organization’s network?

Week 5 Lower Barriers to Entry

How can technology reduce the costs of nonprofit interventions?

Guest Speakers:  Leila Janah, Founder and CEO, Sama Group.  Premal Shah, President and Co-founder, Kiva.org.

Required Reading:  Kerry A. Dolan, “Why Facebook Cofounder Chris Hughes and Google are Giving Cash Directly to the Poorest,” Forbes, May 28, 2013.  Sally R. Osberg and Roger Martin, “Two Keys to Sustainable Social Enterprise,” Harvard Business Review, May 2015.  Dayo Olopade, “Africa’s Tech Edge,” The Atlantic, May 2014.  Kollin Min and David Wertheimer, “The Power of Pixels – Social Media & the Fight Against Homelessness,” Impatient Optimists, Bill & Melinda Gates Foundation, April 19, 2012.  Tanya Lee, “DIY Nonprofit Technology: 4 Steps for Measuring ROI on Your Next Tech Project,” Nonprofit Technology Network Blog, October 24, 2012.  Andrea Berry and Becky Wiegand, “Tech 101: Tactical Technology Planning,” TechSoup, April 24, 2014, https://www.youtube.com/watch?v=Co7XXOeC5KY.  Sama Group website: www.samagroup.co.  Samasource website: www.samasource.org.  Samaschool website: www.samaschool.org.  Samahope website: www.samahope.org.  Kiva website: www.kiva.org.

Optional Reading:  Jessi Hempel, “The Woman Finding Tech Jobs for the World’s Poorest People,” WIRED, July 28, 2015.  2015 Digital Outlook Report, hjc, Care2 and NTEN, March 18, 2015.

No discussion this week

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University

Week 6 Lower Barriers to Innovation I

How can technology and data inspire innovation and creativity in the social sector?

Guest Speakers:  Jason Payne, Founder and Former Philanthropy Engineering Team Lead, Palantir Technologies.  Scott Harrison, Founder and CEO, charity: water.

Required Reading – Course Reader:  Laura Arrillaga-Andreessen and Sarah Murray, “Palantir Philanthropy Engineering: Software to Improve Lives,” Stanford Graduate School of Business, Case No. SI-125.  Brett Zongker, “Nonprofit Tech Innovators Inspire New Philanthropy,” Associated Press, December 27, 2012.  David Henderson, “Guest Post: Data is Not Changing the World,” Social Velocity Blog, July 23, 2015.  Andrew Means, “Developing the Data Value Chain,” NTEN Blog, September 24, 2014.  Palantir Philanthropy Engineering website: www.palantir.com/philanthropy-engineering.  charity: water website: www.charitywater.org.

Optional Reading:  What Counts: Harnessing Data for America’s Communities, Eds. Federal Reserve Bank of San Francisco and the Urban Institute, 2014. (Available for free online: www.whatcountsforamerica.org).

Discussion Question:  What other nonprofits have you observed that are doing exciting, innovative work? Share one or two examples with your group and elaborate on what lessons they provide that you can implement in your organization.  What data does your organization collect? How does it aggregate, analyze and/or share that data? For what purpose (for example, development, program evaluation and improvement, community awareness campaigns, stakeholder engagement, etc.)?

Week 7 Lower Barriers to Innovation II

What opportunities and challenges arise when philanthropists adopt an innovation framework?

Guest Speakers:  Jocelyn Wyatt, Co-lead and Executive Director, IDEO.org.  Patrice Martin, Co-lead and Creative Director, IDEO.org.

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University Required Reading:  Christian Seelos and Johanna Mair, “Innovation is Not the Holy Grail,” Stanford Social Innovation Review, Fall 2012.  Mark Kramer, “Catalytic Philanthropy,” Stanford Social Innovation Review, Fall 2009.  Unleashing Innovation: Using Everyday Technology to Improve Nonprofit Services, MAP for Nonprofits and Idealware, March 2012.  IDEO.org website: www.ideo.org.

Optional Reading:  The Field Guide to Human-Centered Design, IDEO.org.  Development Impact & You: Practical Tools to Trigger & Support Social Innovation, Nesta.  Tom Kelley and David Kelley, “Reclaim Your Creative Confidence,” Harvard Business Review, December 2012.

Discussion Question:  What does innovation mean in your organization? What does innovation mean to you?  What are a few recent innovations you have seen in your organization?  What are a few ideas for innovations that you would like to implement (or help implement) in your organization?

Week 8 Looking Ahead

How can technology be a powerful force for social sector organizations?

Guest Speakers:  Henry Timms, Executive Director, 92nd Street Y; Founder, #GivingTuesday.  David Saltzman, Executive Director, Robin Hood Foundation.

Required Reading:  Jeremy Heimans and Henry Timms, “Understanding ‘New Power,’” Harvard Business Review, December 2014.

Activities:  Create a projected budget for your technology plan.  After your budget is complete, determine the specific actions will you take in order to share your technology implementation plan with your executive team and help execute it.

5. ABOUT THE INSTRUCTOR

Laura Arrillaga-Andreessen is the Founder and President of the Laura Arrillaga-Andreessen Foundation (LAAF.org), a private operating foundation with a mission to inspire, educate and

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University empower people to give in a way that matters more. LAAF.org uses existing and new technology platforms to provide universal access to philanthropy education. In 2000, Laura created Stanford Graduate School of Business’ (Stanford GSB) first course on Strategic Philanthropy. She teaches a portfolio of courses on philanthropy and social innovation at Stanford University including Disruption for Good: Technology, Innovation and Philanthropy. In fall 2014, Laura taught Giving 2.0: The MOOC (now offered on-demand at Coursera.org), the first philanthropy MOOC on Coursera. Laura is the Founder and Board Chairman of Stanford PACS (Center on Philanthropy and Civil Society), a global research center committed to exploring ideas to create social change and publisher of the Stanford Social Innovation Review (SSIR). Laura is the Founder, Chairman Emeritus and former Chairman (1998-2008) of SV2 (Silicon Valley Social Venture Fund), a venture philanthropy fund that leverages its investors’ financial, intellectual and human capital to fund and scale innovative early-stage nonprofits. Her New York Times bestselling and award-winning book, Giving 2.0: Transform Your Giving and Our World (Wiley, 2011), empowers individuals of all backgrounds, ages and passions to make their giving matter more. Laura is Co-founder and President of the Marc and Laura Andreessen Foundation. She is Director of the Arrillaga Foundation and a board member of Sand Hill Foundation and Stanford Institute for Economic Policy Research (SIEPR). Laura holds an MBA from the Stanford GSB, as well as an MA in Education, and a BA and MA in Art History, all from Stanford University.

Arrillaga-Andreessen  Technology and the 21st Century Nonprofit  Philanthropy University