1 Medicine on the Net February 25-27 , 2000 Miami Florida Joyce Flory, Ph.D. Communications for E-Business and Health Columnist, Medicine on the Net 260 East Chestnut Street Chicago, IL 60611 312/944-3654 fax: 312/337-6537
[email protected] Copyright Joyce Flory, 2000. Please do not reproduce in written or electronic form without the written permission of the author. 312/944-3654;
[email protected]; fax: 312/337-6537. 2 SECTION ONE: WHAT’S NEW ON THE NET: HOT TRENDS AND SITES Despite dot.com downturns of 2000, participants at the December 2000 e-Healthcare World conference in New York, NY, healthcare Web site developers are “optimistic about the potential developments in the industry,” according to Kevin Berg, analyst for New York, NY-based FAC/Equities (http://www.fac-equities.com/) . Following are just some of the trends and sites that are transforming the e-healthcare landscape. Subsequent articles in this occasional series will focus on related healthcare trends and sites Trend One: Political advocacy and health policy Even healthcare sites participated in the 2000 presidential election circus. Their activity demonstrated the power of healthcare Web sites to provide a balanced view of the campaign, deliver a more refined focus on presidential candidates’ stands on specific issues, endorse specific candidates, and shape healthcare policy. Lesson Learned: Think of how you can use your site to provide information, community, and advocacy opportunities on local, state, and national healthcare policy issues. Wellnessweb.com http://www.wellnessweb.com WellnessWeb.com, for example, launched an Internet survey on presidential candidates' competing Medicare drug plans, including a poll that asked visitors to rank the most important healthcare issues for the new president.