ROSE LANE PROJECT IMPLEMENTING TRANSIT PRIORITY PROJECTS IN PORTLAND
FEBRUARY 2020 Acknowledgments
PORTLAND CITY COUNCIL PBOT TECHNICAL ADVISORS & PROJECT CONTRIBUTORS Ted Wheeler, Mayor Chloe Eudaly, Commissioner in Charge Jamie Jeffery, Traffic Design Section Manager Amanda Fritz, Commissioner Wendy Cawley, Traffic Safety Engineer Jo Ann Hardesty, Commissioner Andrew Sullivan, Traffic Engineer Jennie Tower, Traffic Engineer Matthew Machado, Sr. Engineering Associate - PORTLAND BUREAU OF TRANSPORTATION Traffic Chloe Eudaly, Commissioner in Charge Charles Radosta, Senior Engineer - Signals, Street Jamey Duhamel, Policy Director to Lighting, and ITS Commissioner Eudaly Stefan Bussey, Engineer - Signals, Street Lighting, Chris Warner, PBOT Director and ITS Art Pearce, Policy Planning and Projects Group Kim Roske, Supervising Engineer - Civil Manager Mychal Tetteh, Programs Section Manager - Active Kristin Hull, Planning Division Manager Transportation & Safety Division Denver Igarta, Complete Streets Supervising Renata Tirta, Transportation Demand Planner Management Specialist Mauricio Leclerc, Area & Project Planning Gabe Graff, Central City Capital Program Manager Supervising Planner Caitlin Reff, Capital Project Manager Timur Ender, Capital Project Manager PBOT PLANNING STAFF Briana Orr, Capital Project Planner April Bertelsen, Transit Coordinator Chris Sun, Capital Project Manager Emma Sagor Sheila Parrott, Capital Project Manager Mel Krnjaic Gena Gastaldi CONSULTANTS Mike Serritella Nelson\Nygaard Shane Valle Jarrett Walker + Associates Zef Wagner Paul Belton
TRIMET The Rose Lane Project is a priority initiative under Bernie Bottomly the American Cities Climate Challenge. Technical analysis and public engagement for the project Tom Mills were made possible through Climate Challenge Jamie Snook support. Brenda Martin
2 | ROSE LANE PROJECT TABLE OF CONTENTS
Chapter 1: Introduction 2 Chapter 2: What is a Rose Lane? 4 Chapter 3: Identifying Potential Pilot Locations 10 Chapter 4: Pilot Approach 14 Chapter 5: Rose Lane Vision - Future network & Pilot Projects 18 Chapter 6: Potential System Benefits 22 Chapter 7: Implementation Strategy 30 Chapter 8: Phase 1 Project Details 34 Chapter 9: Activation Strategy 44
To obtain a copy of this document or for more information, please contact April Bertelsen, Transit Coordinator Portland Bureau of Transportation 1120 SW 5th Ave, Suite 800 Portland, OR 97204 Phone: 503.823.6177 Email: [email protected]
The City of Portland ensures meaningful access to city programs, services, and activities to comply with Civil Rights Title VI and ADA Title II laws and reasonably provides: translation, interpretation, modifications, accommodations, alternative formats, auxiliary aids and services. To request these services, contact 503-823-5185, City TTY 503-823-6868, Relay Service: 711.
ROSE LANE PROJECT | 1 CHAPTER 1: INTRODUCTION
OVERVIEW BETTER-OFF MEASURES To meet our climate and equity goals and By making transit faster, more reliable and a keep people moving in our growing city, more attractive transportation option, the Rose we need to make public transit in Portland Lane Project will help advance racial equity and better. Today, buses and streetcars are stuck transportation justice in Portland. Specifically, in increasing congestion, leading to longer, less the project is guided by the following measures predictable trips. This disproportionately impacts to help reduce racial disparities and make our communities of color, low-income Portlanders community better-off: and others who are more likely to be transit- • People of color will experience average dependent. We also need to encourage many commute times that are comparable to more people to get on the bus or train to reduce average commute times for white people our carbon emissions—quickly. • People will consider public transit to be The Rose Lane Project is a city-wide initiative a rapid and reliable choice for their daily exploring how to get buses and streetcars out transportation needs (live, work, worship, of traffic, helping more Portlanders get where and play) they need to go. We will do this by making • People who use public transit will have more transit more reliable, quicker, and more choices for where they want to live and work attractive. • People who use public transit will have lower The Rose Lane Project will accelerate transportation costs, measured in both time implementation of the City’s Enhanced Transit and money Corridors (ETC) Plan, adopted in June 2018. This project refines the transit priority “vision” for • People will experience better health Portland and identifies a series of quick-build pilot outcomes through improved air quality projects for deployment in 2020 and 2021. These better-off measures were developed by The Rose Lane Vision encompasses a network of the office of Portland City Commissioner Chloe transit routes with transit priority improvements Eudaly using a results-based accountability in locations with high transit delay, increasing for racial equity lens. PBOT will establish transit speed and reliability. performance metrics and evaluation processes to track progress toward achieving these better-off measures.
2 | ROSE LANE PROJECT PROJECT GOALS • A bundle of project development corridors and spots to further investigate in 2020 to The Rose Lane Project will help advance the assess the feasibility of testing them as pilot following City of Portland goals: projects. • Advance equity, including racial equity and • A commitment to partner with TriMet to transportation justice. leverage service improvements and other • Reduce carbon emissions and combat rider benefits. climate change by encouraging more transit • An activation strategy to encourage people to ridership. make greater use of transit. • Improve the resiliency and safety of our transportation system. PROJECT TIMELINE • Provide transportation options for a Commissioner Chloe Eudaly initiated this growing city. effort with PBOT in late 2018. Public input • Make more efficient use of the public right- gathered in 2019 and early 2020 helped inform of-way. the recommendations within this report. • Increase transit ridership and reach the goal PBOT engaged community members and of 25% of trips in Portland made by transit. collected public feedback through a variety of opportunities, including: • Help meet the region’s vision to “make transit more convenient, accessible, • An online community survey, taken by over affordable and frequent for everyone.” 2,000 respondents (Regional Transit Strategy: 2018 Regional • Three, two-hour in-person open houses held Transportation Plan) in East, North/Northeast and Downtown Portland where attendees were invited to PROJECT ELEMENTS view display boards, speak to project staff, provide written and verbal comments and The Rose Lane Project envisions a network of complete the online survey transit lines that will become faster, more frequent and full. To help achieve this vision, this report • Presentations to 14 community organizations includes the following recommendations: • Monthly briefings with Commissioner • A network of primary Rose Lane transit lines Eudaly’s transportation justice advisors that will experience improved reliability, A summary report of public feedback received on speed and frequency over time as transit the project is available online: priority treatments are applied where transit https://www.portlandoregon.gov/transportation/ is most delayed. article/751987 • A pilot approach for testing transit priority projects. • An implementation strategy for delivering a series of Rose Lane pilot projects with transit priority in 2020 and 2021. These projects will be deployed using temporary materials such as striping, signage, paint and posts.
ROSE LANE PROJECT | 3 CHAPTER 2: WHAT IS A ROSE LANE?
FASTER, FREQUENT, FULL The Rose Lane Project envisions a network of WHAT IS A ROSE LANE? transit routes across Portland that are: Rose Lanes are corridors where • Faster. Buses and streetcars that are not transit priority treatments are stuck in traffic and come when you expect them with transit priority improvements. used to get buses and streetcars • Frequent. Buses and streetcars that come out of traffic. Through project every 12-15 minutes and more often at peak development, we will determine times. which treatment best addresses • Full. Rose Lane Project improvements are focused on the places where the most buses the needs and context in specific with the most passengers are delayed today, locations. Not all Rose Lane maximizing benefit to the entire transit system. Rose Lanes are envisioned to become corridors will include bus-only fuller over time as more people choose lanes. to ride transit and service becomes more frequent. The Rose Lane Vision is about the entire transit Seattle is a transit priority success network. Changes in inner Portland, where the story. most buses are stuck in traffic, will benefit riders throughout the city. Transit priority treatments in From 2010 to 2017, downtown Seattle one part of town helps the bus to be more on time saw an increase of 60,000 jobs. During this in other parts of town. period, in conjunction with transit priority investments, commute trips where people drove alone declined by 4,500, while transit trips increased by 41,500 trips.
4 | ROSE LANE PROJECT Rose Lanes are corridors where we are getting buses and streetcars out of traffic. Traveling along a Rose Lane, there are likely a range of different conditions. There are over 20 tools that can be used flexibly and strategically to best respond to the local context. Some of these factors include how frequent buses arrive, how delayed buses are by congestion, and the amount of roadway space available. Follow the Rose Lane to see how different tools may be used to improve transit speed and reliability along the entire line. More information on the tools listed is available on pages 6-7.
CONTEXT: TOOLS: • One Frequent • Curb Extensions for Service line runs Stations/Stops multiple buses per • Stop Optimization hour • Signal • Some transit Improvements delay at a major intersection
CONTEXT: TOOLS: • Multiple bus lines • Transit Signal begin to overlap Priority increasing the • Intersection Queue number of buses per Jump hour • Delay is common at major intersections, especially during peak hours
CONTEXT: TOOLS: • Multiple Frequent • Business, Access Service bus lines and Transit (BAT) converge with many Lane buses arriving per • Pro-Time Transit hour Lane • Congestion is high • Dedicated Bus Lane as the route serves a denser part of the city CONTEXT: TOOLS: • Bus delay is • Intersection design common at a busy that separates intersection with turning vehicles many turning from buses vehicles
Together, these tools provide time saving and reliability benefits for the entire Rose Lane route as well as other transit routes throughout the network. ROSE LANE PROJECT | 5 WHY PRIORITIZE TRANSIT POTENTIAL TREATMENTS Currently, buses and streetcars are stuck A variety of transit priority treatments from the in traffic and delayed, along with all of the Enhanced Transit Corridors Toolbox may be transit passengers. Slow and unreliable transit applied across the Rose Lane network. These perpetuates inequities and disproportionately could include: burdens low income household and communities • Laneway and intersection treatments, such of color, and impedes access to jobs, school, as dedicated bus lanes, Business Access and health care, services and daily needs. Transit (BAT) lanes, intersection queue jumps The city is growing and so is demand to move and peak hour transit only lanes. people. With limited space in the right of way, we • Multi-modal interaction treatments, such cannot build our way out of congestion. High- as left-side bike lanes or shared bus/bike ridership transit is one of the most efficient, zones equitable, and sustainable ways to move people. • Stop and station treatments, such as bus stopping in lane with curb extensions, bus stop consolidation, and bike-behind stations. • Operational and other treatments, such as transit signal priority and signal improvements Transit lanes may not be proposed in every corridor or the full length. In some locations, the transit delay may be sufficiently addressed with other treatments. Some corridors may include a combination of segments with transit priority lanes and a series of spot improvements. In some locations, safety and access to transit improvements are needed as much or more than transit priority treatments.
While cars can only move 28 people per city block, buses can move 225 people per city block. Bus-and-Turn (BAT) lane also known as Business Access and Transit Lanes 6 | ROSE LANE PROJECT Bike Lane Behind Transit Stop
Pavement Markings
Intersection Queue Jump Pro Time Bus Lane
Curb Extensions at Bus Stops Shared Bus Bike Lane
ROSE LANE PROJECT | 7 PRIORITIZING TRANSIT GETS SW MADISON RESULTS PROJECT: Implemented May 2019. New Measuring transit delay and looking at before/ eastbound bus/bike lane approaching the after travel time is important to understanding the Hawthorne Bridge impact of Rose Lane projects. PBOT and TriMet LINES SERVED: Bus lines 2, 6, 10 & 14 developed a measure of delay, that is intuitive, FINDINGS: All bus lines on this route are now easy to measure, and flexible in its application. faster, including: Delay is measured by the difference between • Line 2 - 68% less delay 90th and 10th percentile travel times. This can be measured from transit stop to transit stop, along • Line 6 - 26% less delay a specific line segment, or along an entire transit • Line 10 - 60% less delay corridor. • Line 14 - 76% less delay The initial findings of early transit priority projects in Portland are showing that relatively simple changes can make big impacts of transit delay.
NW EVERETT PROJECT: Implemented Aug. 2019. New eastbound bus lane approaching the Steel Bridge LINES SERVED: Bus lines 4, 8, 35, 44 & 77 (more than 28,000 daily riders on combined routes) FINDINGS: Due to the improvements, TriMet changed the schedule because of improved reliability resulting in reduced travel time. All bus SW Madison: After (looking east) lines on this route are now faster, including: • Line 4 - 38% less delay • Line 8 - 38% less delay • Line 35 - 29% less delay • Line 44 - 27% less delay • Line 77 - 25% less delay
SW Madison: After
NW Everett: After
8 | ROSE LANE PROJECT BURNSIDE BRIDGE
BEFORE (AUG 2016)
1 bus can hold up to 43 cars shown here each hold an average of 1.1 people during 50 people commuting hours for a total of 48 people
AFTER (JAN 2020)
PROJECT: Implemented November 2019. Phase 1 included a new eastbound bus lane and buffered bike lanes across the Burnside Bridge. LINES SERVED: Bus lines 12, 19 & 20 FINDINGS: Buses are no longer stuck in traffic with cars. Because of the decreased travel time for buses, TriMet modified their schedule to accommodate the new bus travel times.
Burnside Bridge: After (looking east) Before adding a bus only lane on the Burnside Bridge, buses would get stuck in the same congestion as cars. Today, buses have a dedicated travel lane.
ROSE LANE PROJECT | 9 CHAPTER 3: IDENTIFYING POTENTIAL PILOT LOCATIONS
PROJECT IDENTIFICATION
The Rose Lane project team conducted a data- These maps do not capture all the delay driven process to identify potential projects. experienced by bus riders. People often Screening criteria were applied to focus on experience additional delay waiting at the bus locations with the highest transit delay for the stop for buses and streetcars that are late or pass most passengers and buses, which included: them by because they are late and too full to pick • Delay: Worst three tiers of delay in the entire up additional passengers. People also experience system (59.6 hours or more of passenger delay when they miss their transfer to another delay) transit line. This causes the greatest delay when people miss their transfer to a less frequent bus • Carries 1,500 riders or more per Ridership: line and must wait 30 minutes or even longer to day wait for the next bus. This delay can negatively • Frequency: At least 4 buses per hour in one impact people’s lives and their ability to rely on direction during the peak transit.
The three maps display: This was the starting point in searching for • Map 1: Peak hour bus frequency today - How potential pilot projects. The project team then many buses travel in the peak hour along began a technical assessment of the opportunities various street segments across the TriMet bus for applying various transit priority tools as well network as the constraints. This exercise served as an additional screen to sort out where pilot projects • Map 2: Where buses are delayed today may be more feasible in the near-term. - Where buses are most delayed in traffic congestion on those segments Additional input was received from public • Map 3: Where bus passengers are delayed stakeholders about what was most important today - Where the most passengers on all the to them, what concerned them and what was buses are experiencing the worst delay on the missing. This technical exercise and stakeholder bus in those segments. input helped shape the Rose Lane Project Vision, project corridors and spots and implementation strategy. 10 | ROSE LANE PROJECT STARK ST
DIVISION ST 181ST AVE 181ST 3 Miles
9 POWELL BLVD
GLISAN ST 10
3
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9 MARINE DR AVE 162ND 2
7
AIRPORT WY
2 148TH AVE 148TH 1.5 26 Peak Frequency Maximum number of buses per hour 2018) (Fall per direction
£ ¤
8
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DIVISION ST
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FOSTER RD AVE 72ND 6
9 9
7
CULLY BLVD CULLY
SANDY BLVD SANDY
60TH AVE 60TH 5 10
HALSEY ST
POWELL BLVD
52ND AVE 52ND 10
KING RD
13 11
8
2 AVE 52ND 50TH AVE 50TH
KILLINGSWORTH ST
6
PRESCOTT ST
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33RD AVE 33RD 8
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8 5
HOLGATE BLVD 10 8
5
BURNSIDE ST
3
7 4
4 2 BELMONT ST
FREMONT ST
HAWTHORNE BLVD
DIVISION ST 12
5 14 6
BROADWAY 6 6
20TH AVE 20TH 14
7
COLUMBIA BLVD
10 5
11 11 5
11 9 10 15TH AVE 15TH 7 10 12
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4 ALBERTA ST
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DEKUM ST
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43 MLK JR BLVD JR MLK U V
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10
5 10 6 4 VANCOUVER AVE VANCOUVER
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ALBINA AVE ALBINA
MACADAM AVE10 5
13
! 5 7 8 5 405 § ¨ § ¨ 37 19
6
9 4 10 4
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ROSA PARKS WY
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3
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10 28
LOMBARD ST 11 GREELEY AVE GREELEY
6 12
2
6
4
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27 4 4
2 6
3 2 23RD AVE 23RD 6
13 14
12
WILLIS BLVD
7
3 7
BARBUR BLVD BARBUR
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6 2 7 THURMAN ST
10
YEON AVE 7 12
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PORTLAND RD PORTLAND 2 BURNSIDE ST BURNSIDE
8 !
3
6
9 5 19
CAPITOL HWY CAPITOL 20
VERMONT ST
BEAVERTON-HILLSDALE HWY
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4
4
WILLAMETTE BLVD 3
5 2 10
FESSENDEN ST 5
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1
4 10
U V
12
10
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12TH AVE 12TH 7 5 11
6 18 25 17 16 2 4 9 9 6 14
6 99W 30 U V 2 4 £ ¤ 26
10 15 13
15 14 2 10 RD OLESON 84
§ ¨
BROADWAY WEIDLER ST
13 COUCH ST BURNSIDE ST 10
MULTNOMAH ST AVE 7TH GRAND AVE GRAND MORRISON ST BELMONT ST
MADISON ST
5 MCLOUGHLIN BLVD
6 10
23 !
5 MLK JR BLVD JR MLK 99E U V
11
5
16
! ! 14 ! WILLIAMS AVE WILLIAMS HAWTHORNE BLVD
26 CORNELL RD CORNELL
10 £ ¤
3 10 11 VANCOUVER AVE VANCOUVER WHEELER AVE
7 5 17 16
3
§ ¨
ROSS ISLAND BRIDGE ISLAND ROSS 217
25 U V 24
BURNSIDE BRIDGE 12 32 CROSSING TILLIKUM
9 BRIDGE STEEL
MORRISON BRIDGE 30 BRIDGE MARQUAM
MAX Streetcar Other local bus center Transit 6
MOODY AVE MOODY
21 8 !
4 !
MACADAM AVE MACADAM
NAITO PKWY NAITO HAWTHORNE BRIDGE 7 15
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BROADWAY BRIDGE BROADWAY
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BROADWAY BROADWAY Tigard
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6TH AVE 6TH
65 MARKET ST 15
WASHINGTON ST HARRISON ST 9 14
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NAITO PKWY 19 LINCOLN ST BARBUR BLVD
59 16
12 16 20
2 AVE 11TH 8 47
15
143RD AVE 143RD 4
18 10 (1-3 buses/hr) (1-3 12
3
(4-6 buses/hr) (4-6 21 31 32 18 31
(7-12 buses/hr) (7-12 (13-20 buses/hr) (13-20 25 TERWILLIGER BLVD
2 12 11 11 4 (21+ buses/hr) MURRAY BLVD MURRAY
BURNSIDE ST 8 MILL ST
9 U V 405
§ ¨ 9 6
MORRISON ST SALMON ST
GLISAN ST EVERETT ST
18TH AVE 18TH 15
Beaverton 16-60 min min 10-15 5-9 min 3-4 min <3 min
JENKINS RD 5 3 JEFFERSON ST 158TH AVE 158TH COLUMBIA ST
19TH AVE 19TH 1 210 U V
13
WEIR RD Peak frequency in the Peak frequency peak direction
NORTHRUP ST ST LOVEJOY
11
4 5
4 MAP 1: PEAK HOUR BUS FREQUENCY TODAY FREQUENCY MAP 1: PEAK HOUR BUS
ROSE LANE PROJECT | 11 STARK ST
DIVISION ST 181ST AVE 181ST 3 Miles
POWELL BLVD
GLISAN ST MARINE DR AVE 162ND
AIRPORT WY 148TH AVE 148TH 1.5 26 Segment Delay Segment per trip delay segment Average 2018) per mile (Fall £ ¤
DIVISION ST
FOSTER RD FOSTER 84
§ ¨ 122ND AVE 122ND 0 205 § ¨
BURNSIDE ST
102ND AVE 102ND
! !
! 92ND AVE 92ND
213
STARK STSTARK U V 82ND AVE 82ND
213
U V 82ND AVE 82ND
76TH AVE 76TH
FOSTER RD AVE 72ND
CULLY BLVD CULLY
SANDY BLVD SANDY 60TH AVE 60TH
HALSEY ST
POWELL BLVD 52ND AVE 52ND
KING RD
52ND AVE 52ND 50TH AVE 50TH
KILLINGSWORTH ST
PRESCOTT ST
45TH AVE 45TH
! 26
42ND AVE 42ND £ ¤
CESAR CHAVEZ BLVD CHAVEZ CESAR 33RD AVE 33RD 224 U V
WOODSTOCK BLVD
HOLGATE BLVD
BURNSIDE ST
BELMONT ST
FREMONT ST
HAWTHORNE BLVD
DIVISION ST
BROADWAY 20TH AVE 20TH
COLUMBIA BLVD 15TH AVE 15TH
ALBERTA ST
DEKUM ST
43
MLK JR BLVD JR MLK U V
WILLIAMS AVE WILLIAMS ! VANCOUVER AVE VANCOUVER
ALBINA AVE ALBINA MACADAM AVE ! 5 405 § ¨ § ¨
ROSA PARKS WY
LOMBARD ST GREELEY AVE GREELEY 23RD AVE 23RD
WILLIS BLVD BARBUR BLVD BARBUR
THURMAN ST
YEON AVE
35TH AVE 35TH
PORTLAND RD PORTLAND
BURNSIDE ST BURNSIDE ! CAPITOL HWY CAPITOL
VERMONT ST BEAVERTON-HILLSDALE HWY
WILLAMETTE BLVD
FESSENDEN ST
10
U V 12TH AVE 12TH 99W 30 U V
£ ¤ 84 RD OLESON § ¨
BROADWAY WEIDLER ST
COUCH ST BURNSIDE ST
MULTNOMAH ST AVE 7TH GRAND AVE GRAND MORRISON ST BELMONT ST
MADISON ST MCLOUGHLIN BLVD
!
MLK JR BLVD JR MLK 99E U V
! ! ! WILLIAMS AVE WILLIAMS HAWTHORNE BLVD
26 CORNELL RD CORNELL
£ ¤ VANCOUVER AVE VANCOUVER WHEELER AVE 5
§ ¨ ROSS ISLAND BRIDGE ISLAND ROSS 217 U V
BURNSIDE BRIDGE TILLIKUM CROSSING TILLIKUM
STEEL BRIDGE STEEL
MORRISON BRIDGE BRIDGE MARQUAM
MAX Streetcar Other local bus center Transit
MOODY AVE MOODY
!
! MACADAM AVE MACADAM NAITO PKWY NAITO HAWTHORNE BRIDGE
Transit Services Transit
BROADWAY BRIDGE BROADWAY
125TH AVE 125TH
BROADWAY BROADWAY Tigard
10 5TH AVE 5TH
U V NAITO PKWY NAITO
10TH AVE 10TH 6TH AVE 6TH MARKET ST
WASHINGTON ST HARRISON ST
NAITO PKWY LINCOLN ST AVE 4TH BARBUR BLVD
11TH AVE 11TH 143RD AVE 143RD
TERWILLIGER BLVD MURRAY BLVD MURRAY
BURNSIDE ST 8 MILL ST U V 405 § ¨
MORRISON ST SALMON ST (minutes) 0.0 - 0.9 - 1.1 1.0 1.2 - 1.3 - 1.5 1.4 - 1.8 1.6 - 2.1 1.9 2.2 - 2.5 - 3.2 2.6 3.3 - 4.0 - 9.3 4.1
GLISAN ST EVERETT ST 18TH AVE 18TH Beaverton Less than 2,000 Less - 4,000 2,001 - 6,000 4,001 - 8,000 6,001 - 11,000 8,001
JENKINS RD JEFFERSON ST 158TH AVE 158TH COLUMBIA ST 19TH AVE 19TH 210 U V Segment delay per mile delay Segment per trip
WEIR RD Average Daily Passenger Loads Daily Passenger Average
NORTHRUP ST ST LOVEJOY MAP 2: WHERE BUSES ARE DELAYED TODAY ARE DELAYED MAP 2: WHERE BUSES
12 | ROSE LANE PROJECT STARK ST
DIVISION ST 181ST AVE 181ST 3 Miles
POWELL BLVD
GLISAN ST MARINE DR AVE 162ND
AIRPORT WY 148TH AVE 148TH 1.5 26 Passenger Delay Passenger passenger delay Daily cumulative 2018) per mile (Fall £ ¤
DIVISION ST
FOSTER RD FOSTER 84
§ ¨ 122ND AVE 122ND 0 205 § ¨
BURNSIDE ST
102ND AVE 102ND
! !
! 92ND AVE 92ND
213
STARK STSTARK U V 82ND AVE 82ND
213
U V 82ND AVE 82ND
76TH AVE 76TH
FOSTER RD AVE 72ND
CULLY BLVD CULLY
SANDY BLVD SANDY 60TH AVE 60TH
HALSEY ST
POWELL BLVD 52ND AVE 52ND
KING RD
52ND AVE 52ND 50TH AVE 50TH
KILLINGSWORTH ST
PRESCOTT ST
45TH AVE 45TH
! 26
42ND AVE 42ND £ ¤
CESAR CHAVEZ BLVD CHAVEZ CESAR 33RD AVE 33RD 224 U V
WOODSTOCK BLVD
HOLGATE BLVD
BURNSIDE ST
BELMONT ST
FREMONT ST
HAWTHORNE BLVD
DIVISION ST
BROADWAY 20TH AVE 20TH
COLUMBIA BLVD 15TH AVE 15TH
ALBERTA ST
DEKUM ST
43
MLK JR BLVD JR MLK U V
WILLIAMS AVE WILLIAMS ! VANCOUVER AVE VANCOUVER
ALBINA AVE ALBINA MACADAM AVE ! 5 405 § ¨ § ¨
ROSA PARKS WY
LOMBARD ST GREELEY AVE GREELEY 23RD AVE 23RD
WILLIS BLVD BARBUR BLVD BARBUR
THURMAN ST
YEON AVE
35TH AVE 35TH
PORTLAND RD PORTLAND
BURNSIDE ST BURNSIDE ! CAPITOL HWY CAPITOL
VERMONT ST BEAVERTON-HILLSDALE HWY
WILLAMETTE BLVD
FESSENDEN ST
10
U V 12TH AVE 12TH 99W 30 U V
£ ¤ 84 RD OLESON § ¨
BROADWAY WEIDLER ST
COUCH ST BURNSIDE ST
MULTNOMAH ST AVE 7TH GRAND AVE GRAND MORRISON ST BELMONT ST
MADISON ST MCLOUGHLIN BLVD
!
MLK JR BLVD JR MLK 99E U V
! ! ! WILLIAMS AVE WILLIAMS HAWTHORNE BLVD
26 CORNELL RD CORNELL
£ ¤ VANCOUVER AVE VANCOUVER WHEELER AVE 5
§ ¨ ROSS ISLAND BRIDGE ISLAND ROSS 217 U V
BURNSIDE BRIDGE TILLIKUM CROSSING TILLIKUM
STEEL BRIDGE STEEL
MORRISON BRIDGE BRIDGE MARQUAM
MAX Streetcar Other local bus center Transit
MOODY AVE MOODY
!
! MACADAM AVE MACADAM NAITO PKWY NAITO HAWTHORNE BRIDGE
Transit Services Transit
BROADWAY BRIDGE BROADWAY
125TH AVE 125TH
BROADWAY BROADWAY Tigard
10 5TH AVE 5TH
U V NAITO PKWY NAITO
(hours)
10TH AVE 10TH 6TH AVE 6TH MARKET ST
WASHINGTON ST HARRISON ST
NAITO PKWY LINCOLN ST AVE 4TH BARBUR BLVD
11TH AVE 11TH 143RD AVE 143RD
TERWILLIGER BLVD MURRAY BLVD MURRAY
BURNSIDE ST 8 MILL ST U V 405 § ¨
MORRISON ST SALMON ST 0.0 - 2.5 0.0 - 6.32.6 - 12.5 6.4 - 19.9 12.6 - 30.5 20.0 - 41.6 30.6 - 59.5 41.7 - 79.9 59.6 - 126.0 80.0 - 521.0 126.1
GLISAN ST EVERETT ST 18TH AVE 18TH Beaverton Less than 2,000 Less - 4,000 2,001 - 6,000 4,001 - 8,000 6,001 - 11,000 8,001
JENKINS RD JEFFERSON ST 158TH AVE 158TH COLUMBIA ST 19TH AVE 19TH 210 U V Passenger Delay per mile Delay Passenger
WEIR RD Average Daily Passenger Loads Daily Passenger Average
NORTHRUP ST ST LOVEJOY MAP 3: WHERE BUS PASSENGERS ARE DELAYED TODAY ARE DELAYED PASSENGERS MAP 3: WHERE BUS
ROSE LANE PROJECT | 13 CHAPTER 4: PILOT APPROACH
PILOT APPROACH The Rose Lane treatments will be implemented The three-month monitoring step will focus through pilot projects. The pilot approach is an on whether or not the treatment is meeting opportunity to test projects with low cost, quick transit objectives, while the six-month and build treatments, and to learn how behavior annual evaluation will include a broader suite of changes in response to faster, more reliable transit measures. Monitoring and evaluation may result service. One advantage of these pilot treatments in design modifications to improve performance is that they can be modified or removed if they do or address impacts. not meet project goals. The pilot is expected to Once projects are installed, the project team be in place for three to five years, but permanent will use these performance metrics to monitor improvements may be made earlier. conditions and measure the benefits and trade- As pilots, Rose Lane projects will be monitored offs for the duration of the pilot. and evaluated on an ongoing basis. Projects will be monitored three months after installation, then evaluated at six and 12 months after installation, and evaluated annually for the life of the pilot (Table 1).
FOUR-STEP APPROACH
PILOT MODIFY Implement pilot projects in ideal Based on the results of monitoring each locations using lower-cost, pilot, make design modifications as 1 quick-build materials. 3 needed and evaluate the performance of these improvements.
MONITOR MAKE PERMANENT Observe and evaluate performance of If the pilot projects successfully the pilot projects against key metrics, improve performance on key 2 such as the “better off” measure and 4 measures, then make transit priority other performance metrics. improvements permanent.
14 | ROSE LANE PROJECT TABLE 1: PILOT APPROACH
Timeframe Questions Evaluation Should Answer Decisions 3 month monitoring Is project making bus travel faster and more reliable? Continue/modify/ remove 6 month evaluation How has project affected travel behavior? How has Continue/modify/ transportation system performance changed? add programming 12 month evaluation How has project affected travel behavior? Make permanent/ (annually thereafter) How satisfied are riders with changes? modify/change programming How has transportation system performance changed?
PERFORMANCE METRICS With a pilot approach, PBOT will monitor projects using performance metrics to measure the benefits and trade-offs. The following lists contain an initial set of recommended performance metrics and conditions to monitor: Potential Benefits Potential Trade-offs Performance metrics estimate our potential for There are trade-offs with transit priority, such achieving the goals and better-off measures and as removal of parking, general travel lane re- track performance into the future. purposing, or street reconfiguration. The impact of • Reduced bus passenger delay these trade-offs will be considered along with the potential benefit of each improvement. • Transit travel time savings and improved reliability • Impacts on pedestrian infrastructure and safety, such as crosswalks and curb • Equitable access, such as increased access extensions to jobs, education, healthcare, and daily services • Impacts on bike facilities, such as changes to bike lane configuration • Transit travel times compared to driving an automobile • Impacts on traffic, including increased delay for cars and trucks and potential traffic • Increased transit ridership diversion to nearby streets • Less greenhouse gas emissions and improved • Impacts from parking removal air quality
ROSE LANE PROJECT | 15 The potential benefit performance metrics identified above serve as key indicators for meeting the project better-off measures. Table 2 shows which performance metrics align with the individual better-off measures.
TABLE 2:BETTER-OFF MEASURES & PERFORMANCE METRICS
Better-Off Measure Performance Metrics • Transit travel time savings. People of color will experience • Equitable access, such as increased access to jobs, 1 comparable commute times to education, healthcare, and daily services. (by white people. demographics) • Reduced bus passenger delay. People will consider transit a • Transit travel time savings and improved reliability. 2 rapid, reliable choice. • Increased access to jobs, education, healthcare, and daily services. • Increased access to jobs, education, healthcare, and daily People will have more choices services. 3 for where they want to live or • Transit travel time savings and improved reliability. work. • Transit travel times compared to driving an automobile • Transit travel time savings and improved reliability. People will have lower 4 transportation costs (time/ • Transit travel times compared to driving an automobile. money). • Increased transit ridership
• Increased transit ridership
People will experience better • Less greenhouse gas emissions 5 health and air quality. • Improved air quality • Decreased Vehicle Miles Traveled (VMT)
16 | ROSE LANE PROJECT This page intentionally left blank
ROSE LANE PROJECT | 17 CHAPTER 5: ROSE LANE VISION - FUTURE NETWORK & PILOT PROJECTS
ROSE LANE NETWORK The Rose Lane project envisions a network of Rose Today, these lines transport more than 97,000 Lane transit lines with priority treatments applied daily riders between jobs, services, recreation and where transit is most delayed through a series of home. Riders on the Rose Lane Transit Network near-term and longer-term projects. The network will experience faster trips, more frequent and includes the primary transit lines displayed on reliable service, and be able to access more Map 4: Rose Lane Transit Network. places.
Primary Rose Lane Transit Lines: • Line 2 • Line 15 TRANSIT AND • Line 4 • Line 20 OPERATIONAL IMPROVEMENTS • Line 6 • Lines 54/56 • Line 9 • Line 72 • Line 12 • Line 73 THE BUS IS FASTER THE BUS COMES MORE AND MORE OFTEN, SO MORE • Line 14 • Line 75 RELIABLE, SO MORE PEOPLE USE IT PEOPLE USE IT • Streetcar N/S and A/B Loop • NE Broadway connecting Central City to Hollywood Town Center INVESTMENTS The vision is for service to increase over time on IN IMPROVED this primary network of transit lines so that transit BUS SERVICE arrives more frequently and moves more people. On these lines, transit service will increase over Investments in infrastructure and improved service time to: work hand in hand to provide a better transit • 12-minute frequency or better all day experience. • 10-minute frequency or better in the peak
18 | ROSE LANE PROJECT MAP 4: ROSE LANE TRANSIT NETWORK
C I T Y O F P O R T L A N D B O U N D A R Y VANCOUVER City of Portland Rose Lane Vision CONNECT TO VANCOUVER Rose Lane Transit Lines
Future improvements 4 F E S S E N D E N 12 FEBRUARY 2020
HIGH-CAPACITY 7 5 ST. JOHNS L O M B A R D PRIMARY ROSE LANE COLUMBIA RIVER TRANSIT LINES
W I L L A M E T T E R I V E R MLK
6 PDX Rail transit
MAX 72 KILLINGSWORTH
WES RED LINE
C IT Y O F P O R T L A N D B O U N D A R Y 17/77
STREETCAR LINE YELLOW BROADWAY
SANDY HOLLY WOOD 1 2 GATE WAY Centers BLUE, RED, GREEN LINES 15 NW 20 BURNSIDE
CENTRAL REGIONAL TOWN B L U E L I N E CITY 15 BELMONT
B U R N S I D E 2 0 6 14 HAWTHORNE JADE DISTRICT DIVSION 73 122ND AV 2 DIVISION MIDWAY GRESHAM BLUE, RED LINES 9 POWELL HILLSBORO STREETCAR LOOP 1 4 BLUE, RED LINES F O S T E R
BEAVERTON 54/56 BH HIGHWAY 82ND AV 75 CESAR CHAVEZ
ORANGE LINE ORANGE LENTS WES 72 COMMUTER RAIL CITY OF PORTLAND BOUNDARY
SW CORRIDOR TIGARD G R E E N L I N E MILWAUKIE CLACKAMAS TUALATIN
WILSONVILLE
WILLAMETTE RIVER
ROSE LANE PROJECT | 19 MAP 5: ROSE LANE PROJECT CORRIDORS AND SPOTS Notes: 205 P • Locations¨§ identified for further investigation as pilot projects MARINE DR PORTLAND RD • Transit lanes may not be proposed in every corridor or the full length VICTORY BLVD P HAYDEN • Specific treatments and extent of treatments will be determined in the project FESSENDEN ST MEADOWS DR ROSE LANE PROJECT development phase 4
WILLIS BLVD 6 PROJECT CORRIDORS AND SPOTS TRANSIT 35
WILLAMETTE BLVD RECENTLY BUILT MAX LOMBARD ST 75 COLUMBIA BLVD IN PROGRESS (PROJECT DEVELOPMENT, STREETCAR¤£30 44 ! UV213 DEKUM ST DESIGN, OR CONSTRUCTION) ROSA PARKS WY 8 17
OTHER BUS LINES 85 GREELEY AVE HOLMAN ST AINSWORTH ST 8 WHERE NEXT: ROSE LANE PILOT JESSUP ST
! TRANSIT CENTER KILLINGSWORTH ST
27TH AVE
33RD AVE 30TH AVE 42ND AVE KILLINGSWORTH ST PROJECT DEVELOPMENT ALBERTA ST 72
P PARK & RIDE VE P MARINE DR GOING ST 72 AIRPORT WY POTENTIAL FUTURE CORRIDORS IN ! PRESCOTT ST CULLY BLVD 92ND AVE
ALBINA A PARTNERSHIP WITH OTHER AGENCIES 15 70 12 73
VANCOUVER AVE
96th AVE
YEON AVE MLK JR BLVD Shaver 15TH AVE 87 x BUS LINES BENEFITING FROM FREMONT ST 22 ROSE LANES 24 SANDY BLVD 82ND AVE ¨§84
33RD AVE
77 WILLIAMS AVE 23
¨§405 21ST AVE VAUGHN ST THURMAN ST BROADWAY HALSEY ST WEIDLER
MLK JR BLVD HALSEY ST ! 77
! P CORNELL RD HALSEY ST VAUGHN
! PACIFIC ST FREMONT BRIDGE LARRABEE 23RD AVE VANCOUVER AVE 18
WILLIAMS AVE
12TH AVE GLISAN ST NAITO PKWY BROADWAY BURNSIDE ST 25 158TH AVE BURNSIDE ST 25 WEIDLER 102ND AVE BURNSIDE ST 20 20
19TH AVE STARK ST INTERSTATE MORRISON ST BELMONT ST 21ST AVE 21ST P STARK ST MARSHALL ST MULTNOMAH ST 20
! WASHINGTON LOVEJOY ST BROADWAY BRIDGE HAWTHORNE BLVD
! P JENKINS RD ¤£26
60TH AVE60TH
76TH AVE
92ND AVE
23RD AVE MLK JR BLVD 18TH AVE GLISAN ST 84 58 148TH AVE STEEL BRIDGE ¨§ 122ND AVE 162ND AVE
182ND AVE
BROADWAY DIVISION ST BLVD CHAVEZ CESAR FLANDERS EVERETT ST DIVISION ST
112TH AVE DIVISION ST BURNSIDE BRIDGE VU213 BURNSIDE COUCH ST
50TH AVE 51 52ND AVE BURNSIDE ST POWELL BLVD ¤£26 ALDER ST WASHINGTON2ND ¤£26 POWELL BLVD 9 87
8 ! UV SALMON ST P
MORRISON BRIDGE 17TH AVE GRAND AVE HOLGATE BLVD JEFFERSON ST UV10 SUNSET BLVD MORRISON ST BEAVERTON-HILLSDALE HWY 6TH AVE UV10 54 56 HOLGATE BLVD SUNSET COLUMBIA ST MADISON 5THMAIN AVE ST 61 FOSTER RD P 17 NAITO 92 STEELE ST BELMONT ST MACADAM AVE HAWTHORNE BRIDGE§5 73 ¨ HAROLD ST MILL ST WY OL H 10 MARKET ST MADISON ST CAPIT WOODSTOCK BLVD VERMONT ST 14 VISTA HALL ST 1 HARRISON ST HAWTHORNE BLVD ¨§5 AVE MILWAUKIE FOSTER RD BYBEE BLVD 19 4TH LINCOLN ST 12TH AVE MURRAY BLVD 43
217 7TH AVE UV 45TH AVE 52ND AVE 72ND AVE 82ND AVE
13TH AVE 17TH AVE
6TH AVE 6TH AVE MARQUAM BRIDGE 19 45 Y TACOMA ST 11TH AVE W BARBUR BLVD H 99 L NAITO PKWY 12 SELLWOOD BRIDGE SHERIDAN ST KELLY AVE O
TERWILLIGER BLVD T UV99E I TILIKUM CROSSING P 94
A P
C
9TH AVE 35 ROSS ISLAND BRIDGE ! BARBUR BLVD KELLY ST 68 ! P WEIR RD 8 66 39 70
125TH AVE 72 P 44 KING RD MCLOUGHLINLAFAYETTE BLVD 43 MILWAUKIE UV
35TH AVE UV99W 96 36 UV224 CAUSEY AVE 38 MONTEREY 0 1.5 3 Miles UV210
! 2/3/2020 !
20 | ROSE LANE PROJECT ROSE LANE PROJECT LOCATIONS
The Rose Lane project vision includes a series • Potential future corridors in partnership of pilot projects with transit priority treatments with other agencies: These are areas where along corridors and spots that benefit a future we have identified a need for transit priority network of fast, frequent and full transit lines. improvements, but the City does not own or These locations are displayed on Map 5: Rose have full jurisdiction over the roadways. These Lane Project Corridors and Spots. locations are owned by other agencies and require more discussion, coordination and Many of the projects are located in or near approval. We will pursue improvements in downtown, given this is where transit is most these areas in partnership with other regional delayed in traffic with the most people on board. agencies, such as ODOT, Multnomah County Transit priority treatments will make transit trips and Metro. through these locations faster and more reliable, no matter where your trip starts. These pilot projects will benefit the envisioned Primary Rose Lane Transit Lines as well as many The locations on the map fall into four broad other bus lines that travel through these corridors categories: and spots. These improvements help tune the transit network, not just individual routes. The • Recently built: These are areas where transit light pink lines on Map 5 show the bus lines that priority projects were recently built in 2019. will receive at least some benefit from Rose Lanes. This is a wider network than the major Rose Lane • In progress: These are areas where project Transit Network shown in Map 4. development, design or construction is underway for transit priority improvements.
• Where next | pilot project development: These are areas where we have identified a need for transit priority improvements during the Rose Lane Project planning process. Additional project development and stakeholder involvement is needed to further investigate transit priority treatments and assess the feasibility of testing them as pilot projects. Transit priority improvements will be designed and piloted in these areas over the next two years. Bus-only or bus-priority lanes may not be proposed in every corridor or the full length. Specific treatments and extent of treatments will be determined in the project development phase.
ROSE LANE PROJECT | 21 CHAPTER 6: POTENTIAL SYSTEM BENEFITS
BETTER-OFF MEASURES PROJECTED TRANSIT TRAVEL
During the development of the proposed Rose TIME SAVINGS Lane Project, PBOT evaluated the potential The Rose Lane Project has the potential to outcomes using performance metrics that are key significantly improve transit travel time by indicators for the better-off measures. This helping buses and streetcars better travel through chapter highlights some of the potential transit congested areas. The transit travel time savings system benefits and benefits to Portlanders will vary for each transit line based on what based on reducing transit travel time, increasing treatments are implemented along the corridor. reliability and increasing access to jobs. This Currently, in the Rose Lane project corridors includes an analysis based on US Census and spot locations, transit riders collectively demographic data. experience as much as 4,700 hours of delay a When we reduce transit travel time and improved day on buses while they are stuck in traffic and reliability, we reduce bus passenger delay and traveling slower. The Rose Lane Project could shorten the transit trip for all the riders on the dramatically reduce this delay. bus. This makes it possible to reach more places The project could reduce transit delay and in the same or less amount of time. This increases improve transit travel time on as many as 45 people’s access to jobs and other places by transit. TriMet bus lines and Portland Streetcar. As we further define, develop and deploy Rose Lane Projects, we can continue to conduct this or Map 6 shows potential travel time savings by line similar access analysis to estimate the improved based on a range of different treatments along access to jobs and key places by transit, including each corridor. As further project development for People of Color and low-income households. occurs, these ranges will be refined. With time, these improvements can help increase The routes with the greatest potential for route transit ridership as transit becomes for useful and level run-time time savings: reliable to more people. • Line 6- MLK (5,980 daily riders) The benefits to current riders together with • Line 12- Barbur/Sandy Blvd (7,980 daily increases transit ridership can help meet our riders) better-off measures. • Line 20- Burnside/Stark (11,200 daily riders)
22 | ROSE LANE PROJECT Map 6: Total Travel Time Savings by Route Time Savings by Travel Map 6: Total
ROSE LANE PROJECT | 23 ACCESS BENEFITS
Increasing access to more places in a shorter of jobs reachable within a given travel time (i.e. amount of time provides access to opportunity, 45 minutes) with the existing network, and the prosperity and better health outcomes. network with the Rose Lanes improvements. Doing so for people of color and households experiencing poverty helps reduce racial Why Focus on Job Access? disparities and wealth disparities, and meets the Job access is the primary measure used in access project better-off measures. An individual’s choice analysis because it captures a broad array of trips. to use transit will often depend on whether it is Most people’s travel involves trips to and from their useful for the type of trips they need to make. Can own workplaces, or places where others work (for transit get me to work by the time my shift starts, instance shopping trips, or trips to service providers reasonably fast?Where could I travel using transit from [% These fundamental questions such as a medical clinic). It is also possible to underlie mode choice. An access analysis is one examine only access to schools, hospitals, or other method of understanding"location" %]? how changes to the important destinations, but since these are all transit network could impact how useful the employment centers as well, they are all captured system is. This analysis compares the numberwith Existing Network within the main job access measure.
Where could I travel using transit from PCC SE? with Existing Network
Starting Location
Area reachable by transit and walking in: Minutes Jobs Accessible 20 minutes 20 3460 30 minutes 30 16880 45 minutes 45 96540 60 minutes 60 300060 Map 7: Travel Time Isochrone Map - Area reachable by transit from PCC SE at 5:00 PM with the Existing NetworkStarting Location
24 | ROSEArea reachable by transit and walking in: LANE PROJECT Minutes Jobs Accessible 20 minutes 20 3500 30 minutes 30 16900 45 minutes 45 96500 60 minutes 60 300100 Where could I travel using transit from [% "location" %]?
with Rose Lane Project
Where could I travel using transit from PCC SE? with Rose Lane Project
Starting Location
Area reachable by transit and walking in: Minutes Jobs Accessible 20 minutes 20 2950 30 minutes 30 21770 45 minutes 45 150540 60 minutes 60 349630
Map 8: Travel Time Isochrone Map - Area reachable by transit from PCC SE at 5:00 PM after Rose Lane Project Starting Location Phases 1 and 2 Area reachable by transit and walking in: Minutes Jobs Accessible Measuring Access20 minutes with Travel Time It is also possible 20to estimate the3000 number of jobs Isochrones 30 minutes accessible from this30 location, 21800by counting the number of jobs located within each travel time Measuring access45 minutes compares how many jobs a 45 150700 person could reach with and without the Rose isochrone. From this location today, about 3,500 60 minutes 60 349900 Lanes from a particular place. This is done by jobs are located within the dark red 20-minute creating travel time isochrones, a map using bubble, so these jobs are reachable in up to 20 different shaded areas to show how far an minutes of travel time. About 300,000 jobs are individual can reach from a specific place, within a reachable with up to an hour of travel time. From specific amount of travel time. this location, an hour puts almost all of 82nd, 122nd, Division, Hawthorne and E Burnside Map 7 shows where a person can reach in up to an corridors in reach, and most of Downtown hour on transit and by walking, starting from the Portland. Portland Community College (PCC) Southeast (SE) campus at SE 82nd Ave & Division St. Each lighter The Rose Lane project could provide access to shade of red indicates the area reachable within a additional jobs and places (Map 8). From PCC SE, longer travel time. about 50,000 more jobs could be reached within one hour (350,000 total).
ROSE LANE PROJECT | 25 The Rose Lane Project has the potential to greatly increase the number of jobs accessible by transit compared to today’s network. This could be done by reducing the travel time require to connect people to jobs. Because the project includes improvements all over the city, most parts of Portland would see gains in the number of jobs accessible. Map 10 shows how many more jobs in the region could be reached with transit in 45 minutes by people living in the hexagon areas. The bigger hexagons show were more people live. The darker red hexagons show where more jobs would be within reach with the Rose Lane project.
Map 9: Reachable in 45 minutes today (gray) and Rose Lane Project + 82nd Ave reachable with Rose Lanes (red) What if improvements could be made that would save travel time on Line 72: Killingsworth/82nd, serving 82nd Ave? SE/NE 82nd Ave is one of Comparing Access with Rose Lanes Portland’s most important transportation and Map 9 compares where you could go by transit employment corridors. with and without the Rose Lane project. The gray Providing transit priority improvements to reduce area on the map is reachable in 45 minutes with transit travel times along 82nd Ave could increase transit today from PCC SE, while the red areas the average gain in job access substantially, as show places that could be newly reachable with much as an additional 7-9% gain in access. Rose Lanes. The percentage gain in access to jobs would be All of the places in the red area are not reachable greater for people of color (34% more jobs in 45 in 45 minutes today. With the scenario in this minutes) than all city resident (31% more jobs in image, the newly reachable red area contains 45 minutes). The benefits of saving transit travel 56% more jobs that would be reachable from this time along 82nd could compound with other location today. projects and become even more widespread We can use this same comparison for the grid beyond the corridor, because Line 72 is a critical of locations all over the city (similar to the map component of the frequent transit grid. shown on the last page) to get a sense of the Map 11 shows the change in jobs accessible in 45 possible citywide impacts of the Rose Lanes minutes with both Rose Lanes projects plus an Project (Map 10). enhanced 82nd Ave scenario.
The Rose Lane Project could provide access to up to 25,000 more jobs by a 45-minute transit trip for Portlanders. That is access to 24% more jobs than today on average when measured citywide. People of color and households experiencing poverty could see similar gains compared to all city residents.
26 | ROSE LANE PROJECT Rose Lane Project Change in Access to Jobs in 45 minutes at 5:00 p.m
Additional Regional Jobs Accessible with Rose Lanes Change in Jobs Accessible
Number of People within Hexagons
Map 10: Change in jobs accessible in 45 minutes with Rose Lane project (Phase 1 &2)
Rose Lane Project + 82nd Ave Change in Access to Jobs in 45 minutes at 5:00 p.m
Additional Regional Jobs Accessible with Rose Lanes Change in Jobs Accessible
Number of People within Hexagons
Map 11: Change in jobs accessible in 45 minutes with Rose Lane project + 82nd Ave ROSE LANE PROJECT | 27 TABLE 3: JOB ACCESS IN 45 MINUTES AT 5:00 PM ON 82ND AVE
Job Access by Travel Time Scenarios Tables 3 and 4 on the next page compares the number of jobs accessible with 30, 45 and 60 minutes of travel time for different scenarios with a comparison for People of Color, households experiencing poverty and all city residents. A few conclusions: • Each scenario provides an average 16-39% gain in job access, depending upon the travel time and population examined. • While in absolute terms, the additional number of jobs accessible by short trips (30 minutes) are small, the Rose Lane scenarios could still produce access gains in the range of 26-39% compared to the Existing Network. • The potential access benefit of providing transit priority on 82nd Ave is significant.
28 | ROSE LANE PROJECT TABLE 4: 30, 45 AND 60-MINUTE TRANSIT JOB ACCESS AT 5:00 PM WITH EXISTING NETWORK AND ROSE LANES SCENARIOS
ROSE LANE PROJECT | 29 CHAPTER 7: IMPLEMENTATION STRATEGY
PHASING Rose Lane Projects will be built in phases: transit faster and more reliable. Each project Phase 1: 2020 & 2021 Project Construction will take a different shape and include different treatments depending upon how much transit is Phase 1 includes projects targeted for delayed, the context, physical constraints and other construction in 2020 or 2021. These are typically needs in a particular location. corridor and spot locations with defined project scope and concept or preliminary design The PBOT Enhanced Transit Toolbox includes many underway to allow for near-term delivery. Many of capital and operational treatments to address these projects are well suited for quick-build and different needs and contexts (see Chapter 2). This spot-treatments. toolbox will be used to develop and deploy Rose Lane Projects. Specific treatments and extent Phase 2: Pilot Project Development of treatments will be determined in the project Phase 2 includes corridor and spot locations development phase. that require additional project development Transit priority lanes may not be proposed in every and design in 2020 with delivery targeted on a corridor or the full length. In some locations, the fast-track for 2021-2022. Many of these locations transit delay may be sufficiently addressed with require additional project development to further other treatments. Some corridors may include investigate the nature of transit delay, feasible a combination of segments with transit priority treatments to address the delay and the extents lanes and a series of spot improvements. In some in which they are needed. Phase 2 includes locations the need for safety and access to transit many longer corridors where more significant improvements is as great or greater than the need scoping is required, additional engagement with for transit priority treatments. public stakeholders, with design development progressing concurrently. PBOT recommends The project team will work to diagnose the problems and needs in the different locations, using a Progressive Design-Build contract method then find the best treatments to address them. to develop, design and construct Phase 2 to best deliver these projects. As PBOT undergoes project development on the Phase 2 locations, the project team will conduct Map 12 on the following page displays the public engagement and outreach to inform and recommended implementation phasing for Rose refine project design. PBOT will share information Lane Projects. on proposed Rose Lane treatments and gather Rose Lane projects will include transit priority public feedback through a variety of ways, treatments or other changes to streets to make including public events and community meetings.
30 | ROSE LANE PROJECT Notes: 1 • Locations¨§205 identified for further investigation as pilot projects MARINE DR PORTLAND RD • Transit lanes may not be proposed in every corridor or the full length VICTORY BLVD HAYDEN • Specific treatments and extent of treatments will be determined in the project FESSENDEN ST MEADOWS DR development phase 4 2
WILLIS BLVD 6 ROSE LANE PROJECT 35 WILLAMETTE BLVD LOMBARD ST 75 COLUMBIA BLVD ¤£30 44 ! IMPLEMENTATION PHASING TRANSIT UV213 DEKUM ST ROSA PARKS WY 8 17
MAX 85 GREELEY AVE HOLMAN ST X PHASE 1: 2020 & 2021 AINSWORTH ST 8 3 JESSUP ST PROJECT CONSTRUCTION KILLINGSWORTH ST
27TH AVE
STREETCAR 33RD AVE 30TH AVE 42ND AVE KILLINGSWORTH ST ALBERTA ST 72
VE MARINE DR PHASE 2: PROJECT DEVELOPMENT OTHER BUS LINES GOING ST 72 7 AIRPORT WY ! IN 2020 4 PRESCOTT ST CULLY BLVD 92ND AVE
ALBINA A
! TRANSIT CENTER 6 15 70 12 73
VANCOUVER AVE x 96th AVE
YEON AVE MLK JR BLVD Shaver BUS LINES BENEFITING FROM 15TH AVE 87 FREMONT ST 22 ROSE LANES 24 5 SANDY BLVD 82ND AVE ¨§84
33RD AVE
77 WILLIAMS AVE 23
¨§405 21ST AVE VAUGHN ST THURMAN ST BROADWAY HALSEY ST WEIDLER
MLK JR BLVD HALSEY ST ! 77 27 CORNELL RD ! HALSEY ST VAUGHN
! PACIFIC ST FREMONT BRIDGE LARRABEE 23RD AVE VANCOUVER AVE 18
29 WILLIAMS AVE
12TH AVE GLISAN ST NAITO PKWY 12 BROADWAY BURNSIDE ST 25 158TH AVE BURNSIDE ST 25 WEIDLER 8 28 102ND AVE BURNSIDE ST 20 20
19TH AVE STARK ST 25 INTERSTATE 11 MORRISON ST BELMONT ST 21ST AVE 21ST STARK ST MARSHALL ST MULTNOMAH ST 20
! WASHINGTON LOVEJOY ST BROADWAY BRIDGE HAWTHORNE BLVD
JENKINS RD ¤£26! 26 23 21
60TH AVE60TH
24 76TH AVE 92ND AVE
23RD AVE MLK JR BLVD 18TH AVE GLISAN ST 84 58 148TH AVE STEEL BRIDGE ¨§ 122ND AVE 162ND AVE
182ND AVE
BROADWAY DIVISION ST BLVD CHAVEZ CESAR FLANDERS EVERETT ST DIVISION ST
213 112TH AVE DIVISION ST BURNSIDE BRIDGE COUCH ST VU 22 BURNSIDE 50TH AVE 51 52ND AVE 20 BURNSIDE ST 13 POWELL BLVD ¤£26 ALDER ST WASHINGTON2ND ¤£26 POWELL BLVD 9 87
8 ! 19UV SALMON ST 10
MORRISON BRIDGE 17TH AVE GRAND AVE HOLGATE BLVD 9 JEFFERSON ST UV10 SUNSET BLVD MORRISON ST 14 BEAVERTON-HILLSDALE HWY 6TH AVE UV10 54 56 HOLGATE BLVD SUNSET COLUMBIA ST MADISON 5THMAIN AVE ST 61 FOSTER RD 17 NAITO 92 STEELE ST BELMONT ST MACADAM AVE HAWTHORNE BRIDGE§5 73 ¨ 15 HAROLD ST MILL ST 18 WY OL H 10 MARKET ST MADISON ST CAPIT WOODSTOCK BLVD 16 VERMONT ST 14 VISTA HALL ST 1 HARRISON ST HAWTHORNE BLVD ¨§5 AVE MILWAUKIE FOSTER RD BYBEE BLVD 17 19 4TH LINCOLN ST 12TH AVE MURRAY BLVD 43
217 7TH AVE UV 45TH AVE 52ND AVE 72ND AVE 82ND AVE
13TH AVE 17TH AVE
6TH AVE 6TH AVE MARQUAM BRIDGE 19 45 Y TACOMA ST 11TH AVE W BARBUR BLVD H 99 L NAITO PKWY 12 SELLWOOD BRIDGE SHERIDAN ST KELLY AVE O
TERWILLIGER BLVD T UV99E I TILIKUM CROSSING P 94
A
C
9TH AVE 35 ROSS ISLAND BRIDGE ! BARBUR BLVD KELLY ST 68 ! WEIR RD 8 66 39 70
125TH AVE 72 44 KING RD MCLOUGHLINLAFAYETTE BLVD 43 MILWAUKIE UV
35TH AVE UV99W 96 36 UV224 CAUSEY AVE 38 MONTEREY 0 1.5 3 Miles UV210
! 2/3/2020 ! MAP 12: IMPLEMENTATION PHASING ROSE LANE PROJECT | 31 This page intentionally left blank
32 | ROSE LANE PROJECT This page intentionally left blank
ROSE LANE PROJECT | 33 CHAPTER 8: PHASE 1 PROJECT DETAILS
1: N VANCOUVER WAY AT MARINE WAY
Direction: Northbound Issue/Problem: Buses experience delay on northbound N Vancouver Way approaching left turn to N Marine Way. Additionally, the lack of a safe crossing in the area leads to a long gap between transit stops and no transit access for an area of high-density housing. Proposed Solution: Extend left turn lane an additional 800 feet approaching N Marine Way to address delay. Stripe crosswalks at east and south legs of the intersection and add a mid-block crossing with new transit stops south of Vancouver & Marine intersection. Transit Lines to Benefit: 6: MLK Blvd Line Level Ridership: 5,980 2: N WHITAKER RD AT I-5 Direction: Northbound Issue/Problem: Buses experience heavy delay on northbound N Whitaker Rd approaching right turn to I-5 on-ramp due to traffic queues during the PM peak. Proposed Solution: Convert east side parking lane to a shared bus and bike lane (with right turns allowed) from Hayden Meadows Dr to the Delta Park entrance, and a bus-only lane from Delta Park to I-5. This will connect to the existing bus-only lane on the I-5 on- ramp. Transit Lines to Benefit: 6: MLK Blvd Line Level Ridership: 5,980 34 | ROSE LANE PROJECT 3: N GREELEY AVE & KILLINGSWORTH ST Direction: Southbound Issue/Problem: Buses experience delay on N Greeley Ave approaching Ainsworth St and Killingsworth St due to long vehicle queues in the AM peak. Proposed Solution: Convert parking on the west side of N Greeley Ave to a peak-only bus lane from Holman to Ainsworth and from Jessup to Killingsworth. Parking will still be allowed outside of weekday morning hours. Transit Lines to Benefit: 35: Macadam/Greeley Line Level Ridership: 3,700
4: NE ALBERTA ST & 15TH AVE
Direction: All directions Issue/Problem: Buses experience delays approaching the intersection due to left turning vehicles blocking the through movements while waiting for a gap to turn left. Proposed Solution: Add left turn pockets in all four directions by removing parking near the intersection. Transit Lines to Benefit: 8: Jackson Park/NE; 72: Killingsworth/82nd Line Level Ridership: 6,010 (Line 8); 14,180 (Line 72)
5: NE 57TH AVE AT SANDY BLVD
Direction: Northbound & Southbound Issue/Problem: Buses experience delay due to left turning vehicle queues periodically extending into the through lanes approaching NE Sandy Blvd and blocking the through movement. Proposed Solution: Extend left turn pockets north and south by removing some parking near the intersection. Transit Lines to Benefit: 71: 60th Ave Line Level Ridership: 3,570
ROSE LANE PROJECT | 35 6: NE PRESCOTT ST AT 82ND AVE Direction: Westbound Issue/Problem: Westbound buses experience delays approaching the intersection due to left turning vehicles blocking the through movements while waiting for a gap to turn left. Proposed Solution: Add a left turn pocket with vehicle detection on the east leg of the intersection. Transit Lines to Benefit: 71: 60th Ave Line Level Ridership: 3,570
7: NE SANDY BLVD AT PRESCOTT ST Direction: Eastbound Issue/Problem: Eastbound buses on NE Sandy Blvd experience delay due to vehicle queues at the Prescott traffic signal. Proposed Solution: Remove parking and add an eastbound bus and turn lane approaching Prescott, with a far-side receiving bus lane and bus stop, providing a way for through buses to bypass vehicle queues. Transit Lines to Benefit: 12: Barbur/Sandy Blvd Line Level Ridership: 7,980
8: NE/SE 122ND AVE AT E BURNSIDE ST
Direction: Northbound & Southbound Issue/Problem: Northbound and southbound buses experience delay from vehicle queues at E Burnside St. Proposed Solution: Create bus and turn lane queue jumps in both directions with “right turn except bus and bike” signs. Transit Lines to Benefit: 73: 122nd Ave Line Level Ridership: 4,310
36 | ROSE LANE PROJECT 9: SE 122ND AVE AT SE POWELL BLVD Direction: Northbound & Southbound Issue/Problem: Northbound and southbound buses experience delay from vehicle queues at Powell Blvd. Proposed Solution: Create bus and turn lane queue jumps in both directions with “right turn except bus and bike” signs. Transit Lines to Benefit: 73: 122nd Ave Line Level Ridership: 4,310
10: SE 52ND AVE AT FOSTER/POWELL Direction: Northbound & Southbound Issue/Problem: Buses experience delay on SE 52nd Ave approaching both SE Foster Rd and SE Powell Blvd between the two intersections due to left-turning traffic periodically blocking the through lanes. Proposed Solution: Extend northbound left turn approaching SE Powell Blvd and southbound left turn pocket approaching SE Foster Rd. Requires removal of left turn pockets onto SE Lafayette St. Transit Lines to Benefit: 71: 60th Ave Line Level Ridership: 3,570
11: N WILLIAMS/VANCOUVER AVE AT WHEELER AVE Direction: Northbound & Southbound Issue/Problem: Buses experience delay due to signal timing that gives the freeway on-ramp a long green phase that is not always efficiently used during peak times because of freeway congestion. Proposed Solution: Separate the northbound and southbound through phases from the freeway on-ramp phase, and serve the through phases twice per signal cycle. Transit Lines to Benefit: 4: St Johns/Fessenden; 44: Capitol Hwy/Mocks Crest Line Level Ridership: 6,760 (Line 4); 4,720 (Line 44)
ROSE LANE PROJECT | 37 12: NE/SE MLK/GRAND (HAWTHORNE - BROADWAY)
Direction: Northbound & Southbound Issue/Problem: Buses and streetcars experience delays due to general traffic congestion and merging activity along the MLK/Grand couplet. Proposed Solution: Convert right-most lanes on both MLK Jr Blvd and Grand Ave to bus/streetcar lanes with vehicle right turns allowed. Transit Lines to Benefit: 6: MLK Blvd & Streetcar Line Level Ridership: 5,980 (Line 6)
13: E BURNSIDE ST (NE MLK - 12TH) Direction: Eastbound Issue/Problem: Buses experience delays due to general traffic congestion and merging activity on E Burnside St. Proposed Solution: Convert right-most lane on E Burnside St to a bus and turn lane. Transit Lines to Benefit: 12: Barbur/Sandy; 19: Woodstock/Glisan; 20: Burnside/Stark Line Level Ridership: 7,980 (Line 12); 5,440 (Line 19); 11,200 (Line 20)
14: SE MORRISON ST (GRAND - 12TH) Direction: Westbound Issue/Problem: Buses experience delays due to general traffic congestion and merging out of traffic and across bike lane to serve bus stops. Proposed Solution: Convert peak-only bus lane to all- day bus and turn lane on Morrison St, and add transit platforms so the bus can stop in the travel lane rather than merging. Transit Lines to Benefit: 15: Belmont/NW 23rd Line Level Ridership: 7,980
38 | ROSE LANE PROJECT 15: SE BELMONT ST (GRAND - 12TH) Direction: Eastbound Issue/Problem: Buses experience delays due to general traffic congestion and merging out of traffic and across bike lane to serve bus stops. Proposed Solution: Add transit stop platforms so the bus can stop in the travel lane rather than merging. Transit Lines to Benefit: 15: Belmont/NW 23rd Line Level Ridership: 7,980
16: SE MADISON ST (12TH - GRAND)
Direction: Westbound Issue/Problem: Buses experience delays due to general traffic congestion. Proposed Solution: Convert peak-only bus lane to full- time bus and turn lane. Transit Lines to Benefit: 10: Harold; 14: Hawthorne Line Level Ridership: 2,300 (Line 10); 5,440 (Line 14)
17: SE HAWTHORNE BLVD (WATER - 12TH) Direction: Eastbound Issue/Problem: Buses experience delays due to general traffic congestion and merging out of traffic and across bike lane to serve bus stops. Proposed Solution: Add a bus and turn lane on Hawthorne Blvd, and add transit platforms so the bus can stop in the travel lane rather than merging. Transit Lines to Benefit:10: Harold; 14: Hawthorne Line Level Ridership: 2,300 (Line 10); 5,440 (Line 14)
ROSE LANE PROJECT | 39 18: SW MAIN ST (4TH - 5TH) Direction: Westbound Issue/Problem: Delays to the inbound trips to downtown via Main St cause outbound trips via Madison St to start late. Proposed Solution: Provide a layover zone on the north side of Main St from 4th to 5th to ensure that outbound trips can start on time. Transit Lines to Benefit: 10: Harold; 14: Hawthorne Line Level Ridership: 2,300 (Line 10); 5,440 (Line 14)
19: SW JEFFERSON AT 18TH Direction: Westbound Issue/Problem: Buses turning left to go around Collins Circle experience delays due to vehicle queues. Proposed Solution: Add a bus-only left turn lane with a separated signal phase. Transit Lines to Benefit: 6: MLK Blvd; 45: Garden Home; 55: Hamilton; 68: Marquam Hill/Collins Circle Line Level Ridership: 5,980 (Line 6); 1,100 (Line 45); 80 (Line 55); 470 (Line 68)
20: W BURNSIDE ST (PARK-3RD) Direction: Eastbound Issue/Problem: Buses experience delays due to general traffic congestion and merging activity. Proposed Solution: Restripe roadway to provide an eastbound bus and turn lane from Park to 3rd, connecting to existing bus lane across Burnside Bridge. Requires left turn restriction at 4th Ave. Transit Lines to Benefit: 12: Barbur/Sandy; 19: Woodstock/Glisan; 20: Burnside/Stark Line Level Ridership: 7,980 (Line 12); 5,440 (Line 19; 11,200 (Line 20)
40 | ROSE LANE PROJECT 21: TRANSIT MALL NORTH OF BURNSIDE Direction: Northbound & Southbound Issue/Problem: Buses experience delay because traffic signals are timed in a way that are optimized for MAX but do not operate as efficiently for buses. Proposed Solution: Multiple signal controller upgrades to help buses travel more efficiently, including Line 17 which will be re-routed from Broadway to the transit mall. Transit Lines to Benefit: 17: Holgate/Broadway; Multiple other lines Line Level Ridership: 5,980 (Line 17)
22: NW EVERETT ST AT 14TH AVE Direction: Eastbound Issue/Problem: Buses experience delays due to having to merge in and out of traffic, and are unable to pull over to the curb when on-street parking is occupied. Proposed Solution: Install a transit stop platform so the bus can stop in the travel lane rather than merging. Transit Lines to Benefit: 77: Broadway/Halsey Line Level Ridership: 5,570
23: NW GLISAN ST AT 14TH AVE
Direction: Westbound Issue/Problem: Buses experience delays due to having to merge in and out of traffic, and are unable to pull over to the curb when on-street parking is occupied. Proposed Solution: Install a transit stop platform so the bus can stop in the travel lane rather than merging. Transit Lines to Benefit: 77: Broadway/Halsey Line Level Ridership: 5,570
ROSE LANE PROJECT | 41 24: NW 18TH/19TH AVE AT FLANDERS ST Direction: Northbound & Southbound Issue/Problem: Buses experience delay because they have to merge across the bike lane to serve stops. Proposed Solution: Add a transit platform so the bus can stop in the travel lane rather than merging over. Transit Lines to Benefit: 24: Fremont/NW 18th Line Level Ridership: 500
25: NW 18TH/19TH AVE AT MARSHALL ST Direction: Northbound & Southbound Issue/Problem: Buses experience delay because they have to merge across the bike lane to serve stops. Proposed Solution: Add a transit platform so the bus can stop in the travel lane rather than merging over. Transit Lines to Benefit: 24: Fremont/NW 18th Line Level Ridership: 500
26: NW 21ST AVE & GLISAN ST Direction: Northbound & Southbound Issue/Problem: Westbound bus turning right from Glisan to 21st has difficulty making the turn due to narrow intersection. Southbound bus on 21st is unable to fully pull over to the bus stop due to on-street parking. Proposed Solution: Shift centerline on 21st Ave so the bus can easily turn right from Glisan to 21st, and so the bus in the other direction can fully serve the bus stop. Transit Lines to Benefit: 77: Broadway/Halsey Line Level Ridership: 5,570
42 | ROSE LANE PROJECT 27: NW VAUGHN ST (APPROACHING 23RD) Direction: Eastbound Issue/Problem: Buses turning right from Vaughn St to 23rd Ave are delayed by through traffic heading onto Highway 30. Proposed Solution: Extend right-turn pocket from 23rd Place to 24th Ave to give buses and other right turning vehicles a way to bypass the queue of through traffic. Requires left turn restrictions at 23rd Place intersection for traffic safety. Transit Lines to Benefit: 15: Belmont/NW 23rd: 77: Broadway/Halsey Line Level Ridership: 7,980 (Line 15); 5,570 (Line 77)
28: N BROADWAY AT LARRABEE AVE
Direction: Eastbound Issue/Problem: Bus experiences delays caused by long signal cycle at Larrabee intersection. Proposed Solution: Add left turn signals for Larrabee Ave and remove split-phase operation to provide more green time for Broadway. Transit Lines to Benefit: 17: Holgate/Broadway; Streetcar Line Level Ridership: 5,980 (Line 17)
29: N VANCOUVER AVE (BRIDGE OVER I-5 APPROACHING BROADWAY) Direction: Southbound Issue/Problem: Buses experience delays approaching Broadway due to general traffic congestion. Proposed Solution: Shift lanes to the east on bridge over I-5 and extend bus lane further north across the structure. Transit Lines to Benefit: 4: St Johns/Fessenden; 44: Capitol Hwy/Mocks Crest Line Level Ridership: 6,760 (Line 4); 4,720 (Line 44)
ROSE LANE PROJECT | 43 CHAPTER 9: ACTIVATION STRATEGY
IMPORTANCE OF ACTIVATION PRINCIPLES OF AN To fully achieve the climate, equity and mobility ACTIVATION STRATEGY outcomes of this work, more Portlanders must Traditionally, most behavior change campaigns use transit as an alternative to driving alone. have focused on sharing facts and information This behavior change component is critical for that make changing behavior a logically superior reducing vehicle miles traveled, greenhouse decision. From a transportation perspective, gas emissions and moving more people more this is rarely successful because people tend to efficiently. make travel choices based on automatic thinking, Infrastructure improvements and transit routines and habit—not based on logical, complex service changes alone will likely not be enough analysis. Intervening in these automatic, pattern- to catalyze this behavior change. Portlanders based routines requires more sophisticated need to be made aware that transit is getting “nudging” to help people form new habits and better and feel there is a personal advantage change course. Specifically, efforts to change to making different travel choices. To do this, transportation behaviors must consider: PBOT will implement a comprehensive “activation • Status quo bias: Even if changing will result in strategy” alongside the development and better outcomes for the individual, we tend construction of the Rose Lane Project. Activation to think what we’re doing now is fine enough. refers to complementary campaigns that Change is uncomfortable, and we prefer to activate—or encourage greater use of—improving avoid it. infrastructure. As Rose Lanes get built, these • Optimism bias: When thinking about our activation strategies will raise awareness and habits—e.g. our daily commute—we tend encourage Portlanders to shift their trips onto the to think about conditions on the “best day,” newly improved transit routes. even if the usual reality is worse. • Friction: People tend to avoid complexity and multiple steps in their daily routines. Changing behavior can, at least at first, increase complexity. Across many capital projects, PBOT employs activation strategies that aim to disrupt these
44 | ROSE LANE PROJECT biases and encourage behavior change. While Climate Challenge, who are helping each strategy is unique and developed with the design, implement and evaluate pilot specific project context and target audience in encouragement strategies related to three mind, the bureau designs all activation strategies transit priority projects on central city according to key principles: bridgeheads. • Strategies are tailored to specific audiences • A year-long process to develop a to maximize effectiveness and be culturally Transportation Demand Management Action responsive. Before strategy development and Plan for the bureau, which will set out deployment, PBOT identifies key audiences guidance for which activation strategies are and does pre-work to understand their most effective at achieving key goals. needs, priorities and transportation barriers • The development of a Capital Project they face. Transportation Demand Management • Strategies must advance PBOT’s strategy that more closely links capital transportation justice goal, including project design and development with the advancing racial equity and reducing planning of activation strategies. carbon emissions. Activation strategies While the exact tools to be deployed as part of are designed to encourage behavior that the Rose Lane Project activation strategy will addresses disproportionate burdens of our be determined based on the outcomes of these transportation system and positively move efforts and additional project design, preliminary our city towards its climate goals. ideas include the following. • Strategies should leverage partnership • Demonstration events and free or reduced- opportunities and complement strategies fare days: In partnership with TriMet, PBOT from other agencies. PBOT staff work closely will explore opportunities to reduce or with TriMet, Metro and other agencies to eliminate fares for a limited period of time on ensure engagement strategies work toward Rose Lane transit lines to encourage people common objectives and to leverage resources to try out the improved service. for maximum impact. • Encouragement campaigns: PBOT may • Strategies must include defined performance develop messaging highlighting the Rose metrics and establish a process for Lane improvements and deploy these measuring, tracking and evaluating efficacy. messages in a variety of ways, targeting Based on this evaluation, PBOT staff refine people who live near Rose Lane corridors. strategies to ensure responsible stewardship These messages could be disseminated via of public funds. a combination of direct mailers, billboards, signs on buses, social media or more. Potential tactics to be deployed through the Rose Lane Project Activation • Rider incentives: PBOT will explore Strategy opportunities to provide people living near Rose Lane corridors with transit passes or As of January 2020, PBOT is engaged in several HOP cards to incentivize trying out the bus or efforts to evaluate, prioritize and refine activation streetcar. strategies, which will inform the selection of tactics to be used through the Rose Lane Project • Employer partnership: PBOT will explore effort. These include: opportunities to partner with employers on strategies aimed at encouraging commuters • Support from behavioral insights firm to change their trip to transit. ideas42 through the American Cities
ROSE LANE PROJECT | 45 RACIAL EQUITY & PUBLIC TRANSIT Investments in infrastructure are essential to improving transit in Portland. However, a focus on infrastructure alone misses key opportunities to address the experience of Portlanders of Color in public space. In Portland, Black, Latinx, Indigenous, and other non-white community members use public transit services at a higher rates than White Portlanders. PBOT has heard repeatedly about the unique race-based challenges People of Color face in the right-of-way. To fully live up to the racial equity goals that are central to this planning effort, PBOT must consider how to address the experience and personal safety of People of Color while accessing and using public transit.
“We need infrastructure and facilities that protect our most vulnerable community members and make them feel both safe and personally secure”
- PedPDX, Walking While Black Focus Group Participant
During the PedPDX planning process, multiple focus groups with Black Portlanders highlighted the unique challenges they face while traveling including concerns around personal safety, negative experiences of bias in the right-of-way, and experiences of inequitable fare enforcement on public transit. These findings were captured in the report Walking While Black, which greatly informed the plan’s recommendations. Following the recommendations outlined in Walking While Black, the Rose Lane project must partner with community-based organizations to better understand the experience of Portlanders of Color accessing and using public transit. And value these findings by taking specific actions grounded in community input to improve the personal safety and experience of transit users.
Without these commitments, Rose Lanes will not equitably serve all Portlanders.
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