MONEY CARIBBEAN COMMISSION SHOREX TALKS FOR STRIKES CUTS REVENUE NORWEGIAN BACK SPREAD BATTLE THE GLOBAL CRUISE MARKET MAGAZINE Spring 2013 WHO CAN TELL WHERE THE SHIPS WILL GO? in Norway’s Friendly Capital Norway’s capital Oslo is at the heart of Scandinavia and at the head of the Oslofjord so cruise visitors enjoy truly scenic arrivals and departures.The port itself is only 200 metres from the city centre and City Hall and is part of an exciting waterfront packed with shops, restaurants and entertainment options. Contact: [email protected] [email protected] Attractions/Excursions ✦ Akershus Fortress and the Defence Museum ✦ The Opera House ✦ The Vigeland Sculpture Park ✦ The National Gallery ✦ The Viking Ship Museum ✦ The Norwegian Maritime Museum ✦ The Kon-Tiki Museum ✦ The Norwegian Museum of Cultural History ✦ The Munch Museum ✦ Henie Onstad Art Centre ✦ Troll Cruise ✦ Betine Yachting ✦ Icebar Oslo ✦ Christmas House ✦ Sandvika Shopping Center Modern international airport and new hotels make Oslo the ideal cruise homeport Oslo possesses all the necessary ingredients for a successful cruise homeporting operation. On the cruise port pier, a large area can be fenced off and equipped with check-in facilities. In the cruise terminal, disembarking and embarking passengers can shop, arrange for local and international telephone calls and exchange money. The Tourist information office in the terminal is open during cruise calls. Oslo Airport is one of the most modern airports in Europe, serving numerous international destinations every day and the city offers close to 10,000 hotel rooms of high international standard to meet the needed capacity for pre-and post-cruise arrangements. Two recommended hotels: Hotel Continental and Thon Hotels. About 200 certified city guides working for experienced ground and tour operators using modern coaches ensure smooth and fulfilling excursions for cruise visitors. Oslo’s location also means that itineraries can include Bergen, Stavanger and the famous fjords of Western Norway or the Baltic capitals of Copenhagen, Stockholm, Tallinn and St Petersburg. Ashcroft & Associates Ltd. would like to express their sincere thanks and gratitude to the many organisations that THE GLOBAL CRUISE MARKET MAGAZINE have helped in the production of this magazine by contributing to articles and reports, or supplying facts and figures, information and pictures, or provided he increasing complexity of deployment decisions during a period of help in other ways. sustained uncertainty for the economies of key source markets and concern about future fuel costs is the theme running through several We have made every effort to ensure the accuracy of the information but changes articles in this issue of Cruise Insight. It does beg the question of Twhether anyone can really tell where the ships will go? occur incessantly. Readers are advised to check that any material facts are still The cruise lines have been crunching numbers in the build-up to 2015 and now current with the responsible authorities. – as they enter the final deployment planning stages – one thing is certain: there will be casualties among ports and destinations. For information about future issues of Another certainty is that managing costs has become a crucial part of the DNA Cruise Insight please email: for cruise company port operations departments as they seek out value for money [email protected] in dealing with ports. A key part of the equation - as Sue Parker reports (The or tel:+44 20 8994 4123 battle for shorex revenue) – is the maximisation of shorex revenue to offset rising costs. Cruise Insight is available annually for Tony Peisley has looked at another dramatic example of offsetting costs. In £35 (inc. postage). The contents of this publication are protected by copyright. ‘Money talks as ports battle for ships’ the Port of Houston explains why it has All rights reserved. ISSN 2050-6961 decided to incentivise two cruise lines to make turnaround calls with combined payments of nearly $7m. So, is this high-cost strategy a one-off or something that Publisher and Editor might spread? Chris Ashcroft “An uneven playing field” is how the 200 mile ECA around the North American coastline has been described by northern US and Canadian ports and this is Associate Editors another subject we cover. So too is whether the Caribbean will be affected Tony Peisley positively or negatively by this ECA. We also hear from key stakeholders about the Maria Harding renewed optimism for the region on the back of significant investment. In an issue where we explore the implications of CLIA’s new global network of Production editor cruise associations, it would be remiss of us not to mark the passing last month Jon Elphick (February) of Ken Page, who - after working for leading passenger shipping Contributors companies including Home Lines, Chandris Line and CTC Lines – became Susan Parker Director of the UK Passenger Shipping Association in 1985. During his tenure (to 1994), PSA set up PSARA - the first UK travel agency Design & Production cruise training programme (under former Norwegian Caribbean Lines UK boss studioo86.co.uk Bob Duffett) - which is now called ACE and was then modelled very closely on the CLIA programme. Administration and Finance Ken will be sadly missed by those working in a UK cruise sector which has Gilly Ashcroft prospered in no small part due to his transformation of PSA into a forward-looking organisation which both promoted passenger shipping to the public and represented Circulation its interests to government and which is now about to become CLIA UK. Kerstin Jones Two months earlier, we had received the shocking news of the sudden death of Printed by Cruise Insight contributor John McLaughlin in Paris on Christmas Day and aged Warners Midlands just 54. John was a journalist respected by both his peers and also by the shipping industry on which he had reported for many years, for his skill, knowledge and – above all – his integrity. He will be sadly missed. Published by Ashcroft & Associates Ltd PO Box 57940, London W4 5RD, Cruise Insight Spring 2013 United Kingdom Chris Ashcroft Publisher and Editor 3 Kerry Michele Andjel David Arcifa Micky Arison Greer Assam Figen Ayan Anastassiadis Alfonso Mike Bonner Joanna Boxall Jaime Castillo Luca Catzola Natasha Boekhoudt Chalwell Pamela Conover Elisabetta David Dingle Christine Duffy Nathan Dundas Jens Elers De Nardo Comment, opinion and quotes inside this issue Kristiana Esta Richard D. Fain Pier Luigi Foschi Howard Frank Monica Frisk Michael Fuchs Liz Gammon Andrew Gardner Celeste Adam Goldstein Lucy Guy Ian Herman Gladstone Steven Hites Thies Holm Michele Johnson Juliana Johan- Bishen John Stein Kruse Boodram Cruise Insight Spring 2013 4 Kevin Lavery Lee Lennon Kevin Leong Gunnar Lepsoe Giulio Libutti Zinan Liu Carol Marlow Tony McAuley Betty McMillan José Maria Olivier Michel Michael Mierzwa Urritia Mera Stephen Moffett Anthony Tine Oelmann Gianni Onorato Neil Palomba Tony Peisley Newman Domenico Clayton Perkins Roberto Larry Pimentel Sarah Rathbone Francis Riley Pellegrino Perocchio Mark Robinson Karine Roy- Jo Rzymowska Graham Sadler Orfila Salazar Joanna Salzedo Camille Peter Shanks Robin Shaw Kevin Sheehan Anne Sherry William Tatham John Tercek THE GLOBAL CRUISE MARKET MAGAZINE Michael Thamm Henry Teh René Trepanier Len Waterworth Cruise Insight Spring 2013 5 Singapore Cruise Centre’s HarbourFront Terminal AN INTEGRAL PART OF THE SINGAPORE EXPERIENCE There is so much of Singapore to experience – it’s a dazzling “We’re now better placed than ever to serve our customers’ needs. kaleidoscope of dining and shopping experiences in a setting that’s Building on the expertise we’ve built over more than two decades, an eclectic mix of glittering malls, traditional shop-houses and sky- we are nimble, and have the flexibility to put together a customised scraper public and private housing, entertainment to cater to young, welcome for cruise passengers. Our job is to ensure that the arrival old and the adventurous, world-class performances and iconic and departure process for passengers is in every way as delightful as attractions like Gardens by the Bay, Night Safari, Botanic Gardens their stay in Singapore!” and the world’s finest rainforest zoo. SCC’s HarbourFront cruise terminal is ideally located to support For cruise passengers arriving at Singapore Cruise Centre’s (SCC) this promise. As cruise passengers emerge from the Arrivals Hall, HarbourFront passenger terminal, the Singapore experience begins they can choose to indulge in shopping, dining or watch a movie from the moment that they set foot on to the beautifully upgraded at a large Cineplex all within one of Singapore’s largest retail malls, terminal building, where little time is wasted as they go through without even stepping outside. immigration and security to pick up their luggage from the arrival And just a short light-rail ride away – or by cable car - is Sentosa hall, all within minutes of disembarkation. Island, home to one of Singapore’s most prestigious golf clubs, The HarbourFront cruise passenger terminal embodies the very several luxury boutique hotels, the Universal Studios amusement efficiency that Singapore is renowned for. All the more so after a park and Resorts World, an integrated resort complex of luxury recent S$14 million renovation, which created an additional 26% of hotels celebrity dining outlets and casinos. space for passenger operations, improved baggage handling system, Prefer to sight-see, or shop in Singapore’s prime shopping belt, additional immigration and security counters and exquisite aesthetic Orchard Road instead? Getting to these different destinations is also features like laser cut-out motifs on the cladded columns, a signature effortless from HarbourFront. green ‘living wall’ and a ceiling with changing coloured cove lights. This cruise terminal is well-served by taxis, public buses as well as SCC’s CEO Ms Christina Siaw explained : “We started as Singapore’s Mass Rapid Transit (MRT) system.