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El Mercado De Carne Halal En Reino Unido

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El Mercado De Carne Halal En Reino Unido ESTUDIO EM DE MERCADO 2019 El mercado de carne halal en Reino Unido Oficina Económica y Comercial de la Embajada de España en Londres Este documento tiene carácter exclusivamente informativo y su contenido no podrá ser invocado en apoyo de ninguna reclamación o recurso. ICEX España Exportación e Inversiones no asume la responsabilidad de la información, opinión o acción basada en dicho contenido, con independencia de que haya realizado todos los esfuerzos posibles para asegur ar la exactitud de la información que contienen sus páginas. ESTUDIO EM DE MERCADO 11 de septiembre de 2019 Londres Este estudio ha sido realizado por Sara Blanco Pérez Bajo la supervisión de la Oficina Económica y Comercial de la Embajada de España en Londres Editado por ICEX España Exportación e Inversiones, E.P.E., M.P. NIPO: 114-19-038-4 EM EL MERCADO DE CARNE HALAL EN REINO UNIDO Lista de abreviaturas, acrónimos y siglas AHDB Agriculture and Horticulture Development Board FSA Food Standards Agency HFA Halal Food Authority HMC Halal Monitoring Committee IPC Índice de Precios al Consumo OIC Organización para la Cooperación Islámica ONS Office for National Statistics OMC Organización Mundial del Comercio RU Reino Unido SMIIC Standards and Metrology Institute for Islamic Countries Oficina Económica y Comercial de la 3 Embajada de España en Londres EM EL MERCADO DE CARNE HALAL EN REINO UNIDO Índice 1. Resumen ejecutivo 5 2. Definición del sector 7 2.1. Producto Halal 7 2.2. Clasificación arancelaria 8 2.3. Especificaciones 9 3. Oferta – Análisis de competidores 10 4. Demanda 14 5. Precios 19 5.1. Moneda y evolución del precio 19 5.2. Storerecheck 20 5.2.1. Carne fresca 20 5.2.2. Carne congelada 21 5.2.3. Charcutería 23 5.3. Márgenes en la industria 25 6. Canales de distribución 26 6.1. Forma de Contratación Importadores/Distribuidores 29 7. Acceso al mercado – Barreras 30 7.1. Certificado Halal 30 7.2. Normativa de sacrificio animal 31 7.3. Aranceles e Impuestos 32 7.4. Normativa 32 7.5. Etiquetado 33 7.6. Otras observaciones 34 8. Perspectivas del sector 35 9. Oportunidades 36 10. Información práctica 37 10.1. Ferias 37 10.2. Organismos de certificación halal en Reino Unido 37 10.3. Organismos públicos relevantes 37 10.4. Asociaciones y otros organismos 38 11. Anexo 1: Cadenas con opciones Halal 39 Oficina Económica y Comercial de la 4 Embajada de España en Londres EM EL MERCADO DE CARNE HALAL EN REINO UNIDO 1. Resumen ejecutivo El mercado de carne halal de RU se valora actualmente en unos 4.500 millones de dólares y se espera que crezca un 5% cada año hasta 2020. El gasto musulmán en alimentos y bebidas está creciendo a un 6,1% y se estima que alcanzará los 1.900 millones de dólares para 2023, lo que supone una gran oportunidad para la inversión y la creación de marcas de alimentación halal. RU es el tercer país con mayor población musulmana de la UE. Acorde con los datos del Pew Research Center, en 2016 la población musulmana de RU era de 4,13 millones, representando un 6,3% de la población total. 1 Además, está creciendo al doble de velocidad que la población no musulmana, convirtiéndose en el segmento de consumidores de más rápido crecimiento y por lo tanto, en un nicho de mercado muy importante para la industria cárnica. Las perspectivas de crecimiento de la población musulmana, junto con el hecho de que el 60% no sobrepasa la edad de 30 años, hace previsible que la demanda de productos halal mantenga su curva ascendente de crecimiento y que el colectivo musulmán se convierta en un mercado cada vez más influyente en la próxima década. Además, las generaciones actuales de musulmanes británicos tienen mayor disponibilidad de renta que sus padres y abuelos; y mayores niveles de educación, que se traducen en mayor renta disponible futura y por consiguiente en un incremento de su tendencia a consumir carne. El certificado halal es un documento emitido por la autoridad musulmana del país exportador en el que se certifica que un determinado producto agroalimentario cumple los requisitos exigidos por la Ley Islámica para su consumo por la población musulmana. El desarrollo de un marco regulatorio para el mercado halal con una normativa armonizada, estándares de calidad globales y certificaciones reconocidas a nivel internacional es esencial para dar impulso al crecimiento del sector y ganar la confianza de los consumidores. Tan importante es la confianza en la autenticidad de la carne que, a pesar de que los supermercados disfrutan de la mayor cuota de distribución de carne en RU, cuando hablamos del segmento halal, esta tendencia se invierte, los consumidores musulmanes prefieren comprar carne a través de tiendas que exclusivamente venden este tipo de producto y que están a cargo de personal de religión islámica, ya sean carniceros independientes o pequeñas tiendas étnicas. Cabe destacar que el consumo anual de cordero per cápita entre la comunidad musulmana británica es de unos 32 Kg, Además, este colectivo consume alrededor del 20% del total de cordero 1 Europe´s Growing Muslim Population. Pew Research Center 2017 https://www.pewforum.org/2017/11/29/europes-growing-muslim- population/ Oficina Económica y Comercial de la 5 Embajada de España en Londres EM EL MERCADO DE CARNE HALAL EN REINO UNIDO consumido en el país, elevándose dicha demanda de manera significativa durante las festividades más importantes para los musulmanes, el Ramadán y el Eid Al-Adha. Las principales cadenas de supermercados no son ajenas a la importancia de este segmento y llevan varios años comercializando carne y productos halal. En la gran mayoría de los casos, el formato que se distribuye en los supermercados es carne fresca envasada. Las tres principales marcas que se pueden encontrar en los supermercados son: Tariq Halal, Shazam´s y Haji Baba. Por su parte, cadenas como ASDA y Morrisons, tienen carnicerías halal en sus tiendas de las áreas metropolitanas donde hay mayor densidad de población musulmana, donde ofrecen un servicio de atención al cliente más personalizado. El precio es otro factor que influye en la toma de decisión del consumidor musulmán cuando se inclina por minoristas especializados. El precio de la carne fresca halal distribuida en los supermercados es significativamente más cara que la carne fresca no halal. Esta diferencia en el precio entre halal y no halal varía dependiendo del producto y el supermercado, llegando hasta alcanzar en algunos casos el 80%. En cambio, en las carnicerías independientes, los precios de la carne fresca se asemejan más al precio de la carne no halal vendida en los supermercados. Por su parte, España es el octavo exportador a nivel mundial de productos agroalimentarios, y el segmento halal no pasa desapercibido para la industria. Según el Instituto Halal, existen más de 300 empresas certificadas en nuestro país, de las cuales, el 95% pertenece al sector de la alimentación y bebidas, en su inmensa mayoría mataderos y empresas de elaboración y distribución de productos cárnicos y embutidos. 2 Las perspectivas de crecimientos junto con las nuevas tendencias de consumo en este mercado pueden suponer una importante oportunidad de negocio para las empresas españolas. Aunque en la actualidad RU sigue formando parte de la UE y por tanto no se aplican aranceles a los productos importados desde España, esta situación podría cambiar radicalmente en los próximos meses. Un Brexit sin acuerdo provocaría un cambio en la dinámica comercial entre España y RU. Los flujos de mercancías entre RU y la UE pasarían a estar sujetos a formalidades aduaneras, es decir, serán necesarias declaraciones de exportación/importación, realización de controles aduaneros e igualmente serán necesarias certificaciones sanitarias, fitosanitarias, de calidad o de otro tipo. Por otra parte, la importación de carne estaría sujeta a aranceles. Recientemente, el gobierno británico ha publicado una tarifa arancelaría transitoria que pudiera aplicarse en caso de Brexit sin acuerdo. Bajo este supuesto, la carne de cordero, por ejemplo, soportaría un arancel del 12,8% más 128,8 € por cada 100kgs. Aunque esto debe ser tomado con cautela ya que no existe ninguna medida en firme sobre este respecto. 2 El auge de la industria Halal española https://cincodias.elpais.com/cincodias/2015/11/03/economia/1446554298_432457.html Oficina Económica y Comercial de la 6 Embajada de España en Londres EM EL MERCADO DE CARNE HALAL EN REINO UNIDO 2. Definición del sector 2.1. Producto Halal Halal es un término árabe que significa “permitido” “lícito”, y en general, se usa para describir toda práctica permisible por la Sharia o ley islámica. Comprende todo lo que está permitido, y por tanto, es beneficioso y saludable para el ser humano, propiciando una mejora de la calidad de vida y la reducción de riesgos para la salud. Se podría traducir como lo autorizado, recomendable, saludable, ético o no abusivo.3 Los musulmanes entienden el término Halal como un estilo de vida, un concepto global e integral que influye y afecta a las cuestiones cotidianas, como la alimentación, la higiene, la sanidad, la economía, la moda, el comercio o el turismo. En contraposición, el término Haram hace referencia a todo aquello que está prohibido, no permitido, es dañino o abusivo. Se considera haram, según la normativa islámica: La carne del animal hallado muerto. La sangre. La carne de cerdo y jabalí, así como sus derivados. Los animales sacrificados sin la invocación del nombre de Dios. Los animales carnívoros y carroñeros, así como las aves con garras. El alcohol, las bebidas alcohólicas, las sustancias nocivas o venenosas y las plantas o bebidas tóxicas. Ingredientes procedentes de animales o productos haram, como la gelatina de cerdo.
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