© Dreamstime.com | Andreeacraciun | © Dreamstime.com © Dreamstime.com | Shomova © Dreamstime.com Vegan Vegan Options Introducing THE GUIDETO © Harvester 2019 © Dreamstime.com | Irontrybex © Dreamstime.com © Zizzi © Harvester 2019 Introduction CUSTOMERS WANT YOU’LL IMPROVE YOUR HEALTHY CHOICES ETHICAL PROFILE There’s no doubt that interest in vegan food is booming, 3. 6. and a growing number of restaurants – from chains such as Considering that plant-derived foods are often naturally low Consumers are rightly shocked when they PizzaExpress and Vintage Inns to fine-dining establishments such in fat and contain no cholesterol, it’s no wonder that many learn about the grim lives and violent deaths as Gauthier Soho and Liverpool’s The Art School – now offer a people look for healthy vegan meals when they eat out. of animals raised for their flesh, eggs, or milk variety of vegan dishes, including all-important desserts. Accomplished athletes such as tennis star Serena Williams, as well as those hauled from the oceans. One ultramarathon runner Scott Jurek, and cage fighter Mac of the most popular videos on PETA’s website Vegans don’t consume meat, dairy “products”, eggs, honey, Danzig stay in top form by eating vegan. According to the is “Glass Walls”, narrated by Paul McCartney, or any other food derived from animals. A vegan diet can (and British Medical Association, people who eat meat and dairy detailing the suffering of animals raised for should) contain a wide variety of vibrant, nutritious foods, “products” are more likely to suffer from obesity, high blood food. Time and time again, investigations by including vegetables, grains, pulses, nuts, seeds, and fruits. pressure, and coronary heart disease – which is preventable PETA affiliates have shown that animals on so- and, in some cases, reversible simply by adopting a plant- called “high-welfare” and “free-range” farms PETA has put together this guide to help businesses reach the based diet. also suffer greatly. growing vegan market. © Dreamstime.com | Sonyakamoz © Dreamstime.com 4. VEGANS WILL ADVERTISE FOR YOU 7. IT TASTES GREAT Word of mouth is a powerful advertising tool, and vegans Vegan food is delicious! In 2015, GQ magazine are an enthusiastic bunch. When they realise that a restaurant declared that the best burger in the world just serves tasty vegan menu items, they spread the word, often happened to be vegan. Bill Gates, who has via social media. In the first half of 2018, #vegan was the invested in Beyond Meat, a US plant-based OFFER VEGAN OPTIONS? biggest food trend on social media. meat start-up, noted that he couldn’t tell the Why difference between chicken flesh and the brand’s vegan chicken, saying, “What I was experiencing was more than a clever meat VEGAN FOODS ARE MORE substitute. It was a taste of the future of food.” 1. VEGAN FOOD IS IN DEMAND 5. ENVIRONMENTALLY SUSTAINABLE Animal agriculture takes up about a third of the world’s land, Google Trends indicates that searches for the and the majority of the Earth’s soya crop is fed to animals 8. THE FUTURE IS VEGAN word “vegan” are now three times as prevalent raised for their flesh, milk, or eggs. Ninety-two per cent as those for “vegetarian”. In April 2018, the more water is used in the production of an average beef Most of the world’s biggest food companies – number of vegans in the UK was estimated to burger than in that of a soya patty. And it takes 72 per cent including Tyson Foods, Perdue, Cargill, General be 3.5 million, an increase of 700 per cent more water to produce a litre of cows’ milk than it does to Mills, Kellogg’s, Danone, The Coca-Cola over the past two years. One-third of British make the same amount of soya milk. The United Nations Company, PepsiCo, Unilever, and Nestlé – are adults are vegan, vegetarian, or actively has concluded that a global shift towards vegan eating is investing in plant-based products or have their reducing the amount of meat they eat. An necessary in order to combat the worst effects of climate own vegan range. Celebrity chef Jamie Oliver said, Opinium poll commissioned by PETA found change. More and more companies (for example, IKEA, “[T]he future is a plant-based diet.” Sales of meat that 76 per cent of British 18- to 34-year-olds Hilton, and Google) are serving vegan food in order to lessen have been falling in the UK for decades, while are interested in trying more vegan foods. their environmental impact and reduce their carbon footprint. sales of vegan foods have grown year after year. 2. IT’S MORE INCLUSIVE Adding more vegan options to your menu will widen In April 2018, the number of vegans in your customer base and ensure you have something for everyone. Vegan options are great because they can be the UK was estimated to be 3.5 million, © Pieminister enjoyed by most people, including vegetarians, flexitarians, those who avoid eggs and dairy “products” for any reason, and an increase of 700 per cent over the even the most ardent meat-eaters. past two years. © Dreamstime.com | Mustipan © Dreamstime.com ’s 5. SATISFY THEIR SWEET TOOTH 6. (PLANT-BASED) MILK IT! Everyone likes to Offering soya, nut, or oat indulge a bit when milk for tea and coffee Top 10 Tips Zizzi © FOR SUCCESSFUL VEGAN OPTIONS eating out. Sorbet is easy and gives dairy- and fruit salad are avoiding guests the full fine but not as dining experience. Many © Costa exciting as this hot chocolate powders COSTA’S VANILLA egg- and dairy-free are also suitable for vegans LATTE, MADE WITH delight from Zizzi. when mixed with plant milks. COCONUT OR 1. LEAVE NO TRACE (INGREDIENTS) ZIZZI’S STICKY ALMOND MILK CHOCOLATE & Recipes made with an incidental amount of animal-based PRALINE TORTE ingredients are a missed opportunity. Making tiny tweaks can open YO! SUSHI up your menu to even more customers. No one is choosing foods SWITCHED TO VEGAN because there’s a little bit of milk or egg in them, but there are MAYONNAISE IN ITS AVOCADO certainly people who are not choosing them for that very reason. © YO! Sushi MAKI AND OTHER PREVIOUSLY 7. KEEP IT CLEAN JD WETHERSPOON PUBS VEGETARIAN MENU ITEMS, MADE LIFE EASIER FOR STAFF AND MAKING THEM SUITABLE CUSTOMERS BY SWITCHING TO A © JD Wetherspoon FOR VEGANS. You don’t need a separate kitchen to VEGAN NAAN RECIPE, ALLOWING VEGAN prepare vegan foods. With due diligence DINERS TO ORDER ITS AWARD-WINNING (and separate deep fryers), the risk of SWEET POTATO, CHICKPEA, AND cross-contamination can be minimised. SPINACH CURRY WITHOUT HAVING 2. DARE TO BE DIFFERENT 3. PLAY TO YOUR Making a dish vegan from the start is the TO SUBSTITUTE. best way to keep things simple and inclusive, Everyone is STRENGTHS as swapping out ingredients to make a meal looking for the vegan can be confusing for customers and staff. full experience There are vegan versions when dining out, of virtually every animal- and businesses derived food – from © Sutton and Sons SUTTON AND offering vegans Parmesan cheese to SONS’ VEGAN something a bit caviar and even prawns. Pizza FISH AND different will restaurant? Add vegan cheese and CHIPS stand out among meats. Known for fish and chips? Try 8. “BUTTER” THEM UP 9. BE ON TREND PIZZAEXPRESS’ © PizzaExpress the competition. vegan fish. Sutton and Sons – a traditional VEGAN PULLED- CAFFÈ NERO’S Hummus and chippy chain – created quite a stir when it Cooking with vegetable oil and Search for #vegan on social JACKFRUIT VEGAN CHEESE, falafel are tasty offered vegan fish and chips made with offering dairy-free spreads is more media and you’ll find an PIZZA PESTO, AND Greggs © © Caffè Nero Caffè © TOMATO TOASTIE but ubiquitous. banana blossoms. Just a few months later, inclusive than using butter. Dominic array of exciting new vegan food GREGGS’ VEGAN Teague, executive chef at Indigo at Come up with it made one of its locations entirely vegan SAUSAGE ROLL FEATURES trends. Jackfruit is a great alternative something more to keep up with demand. FLAKY PASTRY WITH One Aldwych, a high-end, completely to pork and lamb, Buddha bowls are the original and you’ll get repeat customers in return. A BUTTERY TASTE dairy-free restaurant, uses rapeseed oil new salads, and everyone is going crazy for WITHOUT ANY DAIRY for his mashed potatoes and says they vegan steak! Vegans and non-vegans alike ‘PRODUCTS’ are “still amazing but healthier”. are buzzing about these innovative dishes. 4. PACK IN THE PROTEIN THE GRINGO VEGAN BURGER AT Manger A Pret © If you’re creating a vegan version of an ANNIE’S BURGER SHACK, Announcing new vegan menu items by posting photos of existing dish, replacing the meat with WHERE EVERY BURGER 10. GET SOCIAL them (tagged #vegan) on social media is a sure-fire way beans, tofu, tempeh, or vegan meat ON THE MENU CAN BE PRET A to spread the word about your business. There are many MADE VEGAN MANGER’S (as opposed to just removing it) will help VEGAN MAC & prominent vegan Facebook groups that are always keen to share new finds and make the meal healthy, filling, and appealing. GREENS promote them, and vegans have a huge presence on Instagram. ©Annie’s Burger Shack Create delicious vegan pastry by using a plant milk instead of cows’ EGGS PASTRY milk and vegan margarine instead of butter. Tofu is an excellent alternative THERE’S A to eggs in a number of dishes, such as scrambled eggs. There are also many ways to substitute eggs when baking, and black There has been a revolution salt can be used to impart an in vegan fish products.