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Australia's Premier Open Building Event Presented By AUSTRALIA’s PREMIER OPEN BUILDING EVENT Presented by SYDNEY Presented by OPEN 1 We invite you to be a part of Sydney Open. Sydney Open unlocks the doors of the “It’s impressive! city’s most historic and architecturally inspiring buildings usually off-limits From modern buildings to the general public. like Deutsche Bank Since 1997, Sydney Living Museums has welcomed over 55,000 Sydneysiders to the State Theatre and visitors alike to more than 400 buildings to explore, discover and or 50 Martin Place, learn about the city’s hidden architectural gems. there’s a huge range From award-winning contemporary of eras and you can buildings to places of historic and modern architectural importance, appreciate all of it.” Sydney Open celebrates - Sydney Open visitor great architecture and how it influences the way we live. About Sydney Living Museums Fact: We care for the 12 most important 98% of the Sydney Open historic houses, gardens and museums audience is highly satisfied with in NSW. We bring our museums and the variety of buildings on offer. houses to life through a dynamic and diverse program of exhibitions and events throughout the year. Sydney Open is our flagship event. Right: The internal atrium of 50 Martin Place OUR AUDIENCE 3 The Sydney Open audience is creative, inquisitive, outgoing and interested in history, art, heritage and architecture. 6% aged 15–24 42% aged 25–44 AGE 42% aged 45–64 25–44 10% aged 65+ AGE 45–64 57% female 43% male 78% attend with a friend or family member Over 60% make a purchase during the event “Sydney is magical… this 42% of visitors live in Sydney city and inner suburbs is probably the 53% live in surrounding areas coolest thing I’ve done in Right: Statistics sourced from Sydney Open Sydney, ever.” Business Modelling Report, March Visitors marvel at the ornate 2015 by StollzNow Research features inside the State Theatre - Sydney Open visitor “I love Sydney Open CAMPAIGN and look forward to & REACH it each time. Keep up this great event!” - Sydney Open visitor 5 Our campaign extends across digital platforms, outdoor, media and print. 2014 Campaign • 50+ buildings • 6,000+ ticket holders • 48,000+ building visits • 400+ volunteers • $1.4 million generated in publicity • $200,000+ marketing campaign value • 295,000+ website views • 2,000+ photos on Instagram • 2,340 mobile app downloads Sydney Living Museums engagement* • 25,000+ engaged people on our database • 30,000+ followers on social media • 230,000+ average monthly webpage views * As at 4 May 2015 Far right: A volunteer assisting visitors to plan their day “We are absolutely BEcomE blown away A participatinG with the interest in our building BUILDING – incredible.” - Sydney Open building participant 7 From underground tunnels to cultural places, commercial towers to sacred spaces - we invite you to be a part of our diverse and exciting program. Working with you Contact Our team will work closely with you For further information on how to showcase your building and to you can be part of the 2015 deliver the best visitor experience. program please contact: Benefits Dr Sophie Lieberman Head of Programs • Feature your building in this 02 8239 2302 signature event [email protected] • Take new audiences into rarely seen spaces of your building • Showcase the unique architecture and heritage of your building • Celebrate the contribution of your organisation to our great city How Sydney Living Museums supports you Our dedicated Sydney Open team will manage all: • event logistics • ticketing • marketing and promotions. Participating sites are covered by NSW Treasury Managed Fund Public Liability Insurance. Right: Façade of Hong Kong House INTERESTED IN PARTNERSHIP? 9 Sydney Open presents Contact a number of unique and For more information on partnership opportunities authentic partnership please contact: opportunities. Zoe Pollock Are you seeking to profile your brand Head of Development and reach your market in innovative 02 8239 2282 and personal ways? We work creatively [email protected] with our partners to develop a range of marketing and business opportunities to meet your particular needs, from public brand activations to intimate and exclusive hospitality opportunities that have extraordinary results. VoluNTEER WITH US The success of Sydney Open Contact relies on the generous support of hundreds of enthusiastic volunteers, For more information on who help on the day or in the volunteer opportunities months leading up to the event. please contact: Sydney Living Museums Volunteers 02 8239 2288 [email protected] Right: Visitors take a tour inside Sydney Town Hall clock tower Sydney Living Museums T 02 8239 2288 The Mint E sydneyopen 10 Macquarie Street @sydneylivingmuseums.com.au Sydney NSW 2000 W slm.is/open All photos © Haley Richardson for Sydney Living Museums The Historic Houses Trust of NSW, incorporating Sydney Living Museums is a statutory authority of, and principally funded by, the New South Wales Government..
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