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Home , 3 Idiots, Aamir Khan, Abhay Deol, Abhijat Joshi, Anurag Basu, Aparna Sen

Centenary of Indian Cinema A Festival of Indian Geneva, December 4-7, 2012

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GOVERNMENT OF B Centenary of Indian Cinema A Festival of Indian Films Geneva, December 4-7, 2012

Co-Organized by: World Intellectual Property Organization (WIPO)

Ministry of Information and Broadcasting,

Permanent Mission of India to the United Nations and other international organizations in Geneva 1

at WIPO (main building) 34 chemin des Colombettes, Geneva

GOVERNMENT OF INDIA 100 Years Indian Cinema A Century of Creativity

India’s Permanent Representative to the United Nations in Geneva Dilip Sinha said “India is proud of its industry. It not only The World Intellectual Property entertains, but is a massive Organization (WIPO) is pleased source of employment and wealth to host a festival of Indian films generation, largely because of from December 3 to 7, 2012 at its a robust copyright system that Geneva headquarters to mark 100 encourages creativity.” This, he years of Indian cinema. added, is the main reason that 2 WIPO was chosen as a venue India is the world’s largest producer to host the 100 hundred year of feature films with over 1200 celebration of Indian cinema. releases a year, in more than 25 languages. Indian films entertain “The Indian Government has well beyond the country’s borders, consistently supported and finding acclaim at international film facilitated the development of festivals and pleasing audiences the to ensure that it around the world. continues to flourish and expand,” said Secretary, Ministry of “From the black and white silent Information and Broadcasting, Uday animations of the early 20th Kumar Varma. He noted that the century to the breakthrough motion picture industry is one of the digital technologies of today, most vibrant sectors of the Indian Indian cinema has influenced economy creating considerable the development of an entire employment in the country. global industry,” said WIPO Director General Francis Gurry. The motion picture sector is one “We are honored that the Indian of the most dynamic parts of the Government has chosen WIPO “creative industries”. Copyright, – a fitting venue – to celebrate its which protects creativity, serves Centenary of Indian Cinema.” as the bedrock of successful and economically sustainable creative still contributes today to the fame industries by allowing monetization and mass appeal of Indian cinema, of creativity into economic assets. namely: song, , drama and Making movies has always been a fantasy. complex, innovative and creative undertaking. Economic success Today the industry has gone digital depends on matching ideas with and India is home to the world’s talent, obtaining relevant intellectual most prolific film industry, with property rights and using them to – the -language attract finance from commercial film industry based in – 3 film distributers and, of course, at its center. While almost 90% of capturing the imagination of revenues are derived from local audiences. The motion picture films, the industry has grown both and video industry is one of the artistically and commercially. Indian creative industries contributing to blockbusters, such as “Barfi!”, the largest percentage of economic which is being screened at WIPO value and a significant portion of this week, are increasingly showing the wealth of countries. Respect international appeal and critics’ for copyright is central to the acclaim at film festivals around the ability of artists and producers world. India’s cinema has inspired to make great movies, allowing many through the performances them to make a living while helping of , , economies to develop. , Anand, Waheeda , , A hundred years ago India’s , , Dadasaheb Phalke – a pioneer , , Kamal Hasan, in his own right – made a silent , , movie about a king who never or Aamir , Shah Rukh lied – this marked the beginning Khan, or among of Indian cinema. By the early many memorable . 40s the industry had developed, based on a winning recipe which Film is not just about entertainment: discussion of the future financing In 2001, the Government of India of arts and culture, to encourage gave the motion picture sector the the growth of cultural and creative status of an industry, making it industries for the benefit of all easier for film producers to obtain countries and to promote the rights institutional financing. India’s film of artists, creators, filmmakers, industry grew by 9.5% to INR 96 bn musicians and performers. in 2011.1 The industry is expected to register a 9.1% annual growth As such, the adoption in June to reach INR 148 billion by 2016. 2012 of the WIPO Beijing Treaty The Indian film industry is also to protect the intellectual property one of the largest employment rights of audiovisual performers, sectors in the country generating such as film and TV actors, was an estimated 1.83 million workers. a milestone in closing the gap in These jobs rely upon a healthy and the international rights system to sustainable film industry. protect audiovisual performers. This result was achieved with the WIPO is a specialized agency of active support of the international the United Nations, dedicated to screen community, with India encouraging creativity, innovation playing a leading role. 4 and economic development in all countries through a balanced The Indian film week will show international intellectual property movie-lovers of the wonders of system. Through wide-ranging Indian cinema and provide an activities in the area of copyright opportunity to look back into the and related rights, WIPO works with golden age of Indian cinema to its 185 member states to facilitate better understand the emergence and growth of the biggest film 1 2012 CII PwC study. industry in the world. 5 (2011) Hindi, 153 minutes

Producers: Frahan Akhtar, Director: Screenplay: Zoya Akhtar, Cinematographer: Carlos Catalan Music: Shankar-Ehsaan-Loy Sound Designer: Baylon Fonseca 6 Cast: Hrithik , , , , dialogue. The on-screen chemistry Synopsis: Best friends Kabir, between the three leads make Imraan and Arjun go on a three- “Zindagi Na Milegi Dobara” an week road trip – an extended enjoyable experience. A block- bachelor party – following Kabir’s buster at the Indian box office, the recent engagement to Natasha, film was part of Indian Panorama only six months after they met. 2011 and won the National Film The three young men go on a Awards for Best Audiography and life-changing holiday which alters Choreography, 2011, as well as their perceptions of life and teaches six Awards, five Stardust them to seize the day. Awards, three , four IIFA Awards and five . Comment: “Zindagi Na Milegi Dobara” is a feel good film, largely “Zindagi Na Milegi Dobara” will be shot in Spain, with a glittering screened at the Indian -studded cast and impressive at WIPO on December 4, 2012 at camera work, as well as humorous 6pm. BARFI! (2012) Hindi, 150 minutes

Producer: UTV Motion Pictures Director & Writer: Cinematographer: Varman Music: Cast: , Priyanka Chopra, Ileana D’Cruz, .

Synopsis: A romantic comedy 7 about “Barfi!”, an optimistic, charming young, mute and deaf boy in Darjeeling and his relationship with two young girls, went on to deliver some of the one of whom is autistic. Three trendsetting films of the past young people learn that love can decade. The screenplay of his film, neither be defined nor contained “Life in a… Metro” (2007) by society’s definitions of “normal” was invited for preservation and and “abnormal.” research at the Margaret Herrick Library of the Academy of Motion Comment: “Barfi!” is one of the Pictures Arts and Sciences. “Kites”, highest-grossing Bollywood films made in 2010, was the first Indian of 2012. The film’s soundtrack film ever to be in the top ten at was also well received by critics. the US box-office. His films have The film has been selected as the consistently performed well at Indian official entry for the 85th the box-office. “Barfi!” is his most 2013. recent film.

Filmmaker Anurag Basu achieved “Barfi!” will be screened at the success with his third directorial Indian Film Festival at WIPO on venture “” in 2004 and December 5, 2012 at 6pm. (1981) English, 108 minutes

Producer: Film Valas Direction and Screenplay: Aparna Cinematographer: Music: Cast: Jennifer Kendal Kapoor, , , Geofrey Kendal 8 Synopsis: The film is set in post-independent India and tells Comment: This highly acclaimed the story of an ageing teacher, film was screened at several Violet Stoneham, who lives a international film festivals, including sad and lonely life. Nandita, a the International Film Festival former student and her boyfriend of India, Manila, Melbourne, Samaresh persuade Violet to let , Venice, Chicago, San Samaresh use her apartment Francisco, and Tashkent. It has to write his novel while she is at won three : school. A warm relationship grows for Best English Film, Direction and between the lovers and the teacher. Cinematography (1982), Golden One day when Violet returns from Eagle Award at Manila Film Festival a home, she discovers the couple (1982), Best Actress nomination for have been using her apartment Jennifer Kendal Kapoor for BAFTA to share intimate moments, but Award, UK (1983). she still wishes to maintain the friendship. As time moves on, “36 Chowringhee Lane” will be Nandita and Samaresh wed and screened at the Indian Film Festival reject Violet’s friendship. at WIPO on December 6, 2012 at 6pm. (2009) Hindi, 170 minutes

Director: Hirani Producer: Screenplay: Abhijat , and Vidhu Vinod Chopra Cinematographer: C.M. Muraleedharan Cast: , R. Madhavan, , , 9

Synopsis: Farhan, Raju and Comment: An intelligent and Rancho are friends and roommates entertaining film that touches in an engineering college. The upon the contemporary concerns film revolves around Farhan and of society with great humor and Raju’s search for the irrepressible engaging performances. The film free-thinker Rancho who one day is the highest grosser at the Indian suddenly vanishes. While in the box-office till date and the highest quest, they recall the life lived, grossing Bollywood film in the the isolated incidents like a long- overseas market. It has won many forgotten bet, a wedding they once awards including the National Film crashed and a speech Awards for Best Popular Film, at a college function that went Audiography & Lyrics (2009), impossibly out of control. Rancho 16 IIFA Awards, six , had inspired them to think creatively two Max , and and independently, even as the ten Star Screen Awards. conformist world called them ‘idiots’. In the garb of a laugh riot, the film “3 Idiots” will be screened at the discusses one of the most important Indian Film Festival at WIPO on of human pursuits, self-actualization. December 7, 2012 at 6pm. CD A V E N U E D E L A P A I X

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8 Photos: Courtesy film producers and NFAI, arranged by Directorate of Film Festivals, arranged by Directorate and NFAI, Photos: Courtesy film producers Government Ministry of Information and Broadcasting, India

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