Performance of Multinational Company
Masaryk University Faculty of Economics and Administration Field of study: Business Management PERFORMANCE OF MULTINATIONAL COMPANY Diploma thesis Thesis Supervisor: Author: Ing. Bc. Sylva ŽAKOVA TALPOVA, Ph.D Lilia TUGULEA Brno, 2016 Masaryk University Faculty of Economics and Administration Department of Corporate Economy Academic year 2015/2016 ASSIGNMENT OF DIPLOMA THESIS For: TUGULEA, Lilia Field: Business management Title: Performance of Multinational Company P r i n c i p l e s o f t h e s i s w r i t i n g: Objective of the thesis: The aim of the thesis is to thesis is to develop and analyze the balance scorecard in a subsidiary in order to measure performance. Approach and methods used: 1. Literature review of relevant concepts for the purpose of the thesis 2. Practical part with the analysis and the steps for developing the framework 3. Discussions and conclusions. Methods: Analysis, deductive and exploratory. The extent of graphical works: according to the supervisor's guidelines The thesis length without appendices: 60 – 80 pages ii List of specialist literature: DERESKY, Helen. International management: managing across borders and cultures: text and cases. 8thed., Pearson Education Limited, 2014. 480 p., ISBN: 9780273787051. KAPLAN, Robert and NORTON, David. The balanced scorecard: translating strategy into action. Boston: Harvard Business School Press, 1996, 322 p., ISBN: 0875846513. NIVEN, Paul. Balanced Scorecard step-by-step: maximizing performance and maintaining results.2nd ed., John Wiley & Sons, Inc., 2006. 317 p., ISBN: 9780471780496. Diploma thesis supervisor: Ing. Bc. Sylva Žáková Talpová, Ph.D. Date of diploma thesis assignment: ... Submission deadline for Diploma thesis and its entry in the IS MU is provided in the valid Time schedule of the academic year.
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