University of Oklahoma Graduate College an Analysis of Japanese Tv Commercials That Feature Foreign Celebrities
UNIVERSITY OF OKLAHOMA GRADUATE COLLEGE AN ANALYSIS OF JAPANESE TV COMMERCIALS THAT FEATURE FOREIGN CELEBRITIES: A CONTENT ANALYTIC AND INTERVIEW APPROACH A Dissertation SUBMITTED TO THE GRADUATE FACULTY in partial fulfillment of the requirements for the degree of Doctor of Philosophy By MICHIKO YAMADA Norman, Oklahoma 2005 1 UMI Number: 3152839 UMI Microform 3152839 Copyright 2005 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, MI 48106-1346 AN ANALYSIS OF JAPANESE TV COMMERCIALS THAT FEATURE FOREIGN CELEBRITIES: A CONTENT ANALYTIC AND INTERVIEW APPROACH A Dissertation APPROVED FOR THE DEPARTMENT OF COMMUNICATION BY Dr. Eric M. Kramer, Chair Dr. H. Dan O’Hair Dr. Todd Sandel Dr. D. Lawrence Wieder Dr. Catherine Hobbs 2 Copyright by Michiko Yamada 2005 All Rights Reserved. 3 Acknowledgments I want to extend gratitude to all of my committee members, Dr. Kramer, Dr. O’Hair, Dr. Wieder, Dr. Sandel, and Dr. Hobbs, for their supportiveness and worthy feedback. I especially thank my chair, Dr. Kramer, for his helpful advice and constant support. I also thank my family, especially my parents and my grandmother, for their continuous support, and I want to dedicate this dissertation to them. My parents’ encouragement helped me finish my degree, and to them, I am thankful to be your daughter. I also wish to dedicate this dissertation to my late grandfather, , who always loved me but couldn’t see me graduated. Thank you also, to all of my friends in the US and Japan.
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