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Sociedad de la Información Nº 44 / 2013 Special issue “New media, audience and emotional connectivity” José Ignacio Aguaded Gómez Ana Beriain Bañares Salomé Berrocal Gonzalo Eva Campos-Domínguez Paloma Contreras Pulido Josep Lluís Del Olmo Arriaga Carolina Duek Maria Eronen Joan Francesc Fondevila Gascón José Antonio Gabelas Barroso Elisa Hergueta Covacho Barbara Lewandowska-Tomaszczyk Moisés Limia Fernández Carmen Marta Lazo María Pilgún Hada M. Sánchez Gonzales Emilia Smolak-Lozano ISSN: 1578-326X D.L.: AB 293 – 2001 http://www.cost.eu http://www.cost-transforming-audiences.eu Special issue New media, audience and emotional connectivity Edited by Hada M. Sánchez Gonzales This special issue is resulting from the work of the Working Group on “Audience interactivity and participation” of the COST Action IS0906 “Transforming Audiences, Transforming Societies”. COST is an intergovernmental framework for European Cooperation in Science and Technology, allowing the coordination of nationally-funded research at the European level. The Action “Transforming Audiences, Transforming Societies” (2010-2014) is coordinating research efforts into the key transformations of European audiences within a changing media and communication environment, identifying their complex interrelationships with the social, cultural and political areas of European societies. A range of interconnected but distinct topics concerning audiences are being developed by four Working Groups: (1) New media genres, media literacy and trust in the media; (2) Audience interactivity and participation; (3) The role of media and ICT use for evolving social relationships; and (4) Audience transformations and social integration. Published with the additional support of The Scientific Committee Dr. José Ignacio Aguaded Gómez (University of Huelva) (Spain) Dr. José Álvarez Marcos (University of Seville) (Spain) Dr. Andreu Casero Ripollés (University Jaume I of Castellón) (Spain) Dr. Lluís Codina Bonilla (University Pompeu Fabra) (Spain) Dr. Joan Ferrés i Prats (University Pompeu Fabra) (Spain) Dr. José Manuel Gómez y Méndez (University of Seville) (Spain) Dr. Xosé López García (University of Santiago de Compostela) (Spain) Dra. Concha Mateos Martín (University Rey Juan Carlos) (Spain) Dr. Koldobika Meso Ayerdi (University of País Vasco) (Spain) Dr. José-Manuel Nobre-Correia professor Emeritus (Université Libre de Bruxelles) (Bélgica) Dr. José Manuel de Pablos Coello (University of La Laguna) (Spain) Dr. Rafael Pedraza Jiménez (University Pompeu Fabra) (Spain) Dr. María Teresa Sandoval Martín (University Carlos III de Madrid) (Spain) Dr. Samuel Toledano Buendía (University of La Laguna) (Spain) Dr. Raúl Trejo Delarbre (University Nacional Autónoma de México) (México) Dra. Kathleen Tyner (University of Texas, Austin) (Estados Unidos) Dr. Manuel Ángel Vásquez Medel (University of Seville) (Spain) Editing made by: Cefalea and COST Action IS0906 “Transforming Audiences, Transforming Societies” Design: Printed version : Hada M. Sánchez Gonzales Online version: Jesús Ruíz Felipe and José Eduardo Córcoles Published with the additional support of: University of Seville Reservations are made by the law. ISSN: 1578-326X D.L.: AB 293-2001 Year foundation: 2001 Frequency: Bi-Monthly [email protected] http://www.sociedadelainformacion.com Presence in database and other bibliographical data: Latindex: Sistema regional de información en línea para revistas científicas de América Latina, el Caribe, España y Portugal. Worldcat: Principal base de datos bibliográfica del mundo. Clasificación CIRC: Clasificación Integrada de Revistas Científicas. DICE: Difusión y Calidad Editorial. RESH: Revistas Españolas de Ciencias Sociales y Humanidades. REBIUN: Catálogo colectivo de la Red de Bibliotecas Universitarias. BNE: Catálogo de la Biblioteca Nacional Española. CCUC: Catàleg Col·lectiu de les Universitats de Catalunya. DULCINEA: Derechos de copyright y condiciones de auto-archivo de revistas científicas españolas, entre otros buscadores científicos, Google académico. Special issue of Sociedad de la Información Contents Nº44 / 2003 Páginas New media, audience and emotional connectivity (Introducción)……………... 7-12 Hada M. Sánchez Gonzales Political infotainment and emotional connectivity on YouTube..………………. 13-34 Salomé Berrocal Gonzalo and Eva Campos-Domínguez Digital enthymeme: moral irresponsibility, emotions………….……………….. 35-64 and materialism in new media discourse Maria Eronen The radio university as a public service:….………….………………………..... 65-75 programming models in Spain Paloma Contreras Pulido and José Ignacio Aguaded Gómez Online Interconnectivity and Negative Emotion Patterning.…………………... 76-109 Barbara Lewandowska-Tomaszczyk New connectivity between audience and mass media:………………….... 110 -130 An empirical analysis of interactivity in the Spanish digital press Joan Francesc Fondevila Gascón, Ana Beriain Bañares and Josep Lluís del Olmo Arriaga From Audience to Community: The Role of The Affective Factors…………... 131-168 and the Relationship between Audience and Newspaper Staff in the process of its Successful Transformation towards Presence Emilia Smolak-Lozano Special Issue of “Sociedad de la Información” 2013 5 Special issue of Sociedad de la Información Contents Nº44 / 2003 Páginas Phenomenological features of digital communication:………………………… 169-193 interactivity, immersion and ubiquity Carmen Marta Lazo, José Antonio Gabelas Barroso and Elisa Hergueta Covacho Redefinition of the Relationship Between Media and Audience(s) in………... 194-213 the Digital Context: The Guardian´s Open Journalism Model Moisés Limia Fernández The segmentation of the media space in accordance…………………………. 214-236 with axiological paradigm María Pilgún Towards the construction of new audiences “Fictions” in……………………... 237-256 contemporary media Carolina Duek Special Issue of “Sociedad de la Información” 2013 6 New media, audience and emotional connectivity Hada M. Sánchez Gonzales New media, audience and emotional connectivity (Introduction) Hada M. Sánchez Gonzales University of Seville (Spain) The special issue seeks to highlight the existence of an audience turned into "media watchdogs" that exercises control over the quality of traditional media. It has gone from being an ignored mass to become an intelligent crowd and the fifth power. They have a more proactive role in the construction of information in social and public agenda. They want the true information and they decide on what they want to be informed and what they want to report. Journalism is not exempt from the innovations offered by the Web 2.0 ecosystem. Traditional media are readjusting to the demands of the audience, new media journalistic narratives, multiplatform and transmedia requirements taking place in cyberspace; journalists do the same, they are facing new challenges for professionals arised from new media on the Internet. New media have some special features that tighten the relationship between the journalist, the source of information and the audience. “It's a tactic characterized by the absence of physical proximity”, which allows direct contact with people and provides a different picture to the information published regularly in the media” (Sánchez y Méndez, 2013:136). Similarly, it enables multidirectional communication and closeness with the prosumer (public). It is arguably the clearest demonstration of emotional democratization of information. These are new ways of narrating the information without “compromising quality, which is the best guarantee of survival of our profession” (San Martín, 2012: 7). The audience participation is essential in journalism, hence the need to study the emotional connection developed between the audience and the journalist wich enables joint work, commitment and mutual identification rooted in valuable content, generation of feelings associated with certain values, empathy, service orientation, Special Issue of “Sociedad de la Información” 2013 7 New media, audience and emotional connectivity Hada M. Sánchez Gonzales establishing links with others, organizational awareness, collaboration, etc., especially when the progress of the Social Web has only just begun. Social media channels have become mediators of sharing those emotional meanings that establish an effective relationship with the audience and with it, new consumer environments. Within this context of changes in the information ecosystem, we leave in the reader's hand, the number 44 of the magazine, special issue: “New media, audience and emotional connectivity”, whose content is vital in the context of communication and education. However, it is not about simplistic testings, but scientific researches wich, in most cases, come from research projects which have been funded by national and international agencies. It also took into account the quality criteria stipulated by the competent bodies for the publication of articles in scientific journals. Therefore, it has rejected a number of items with various shortcomings, such as a surface analysis about the presented study and a lack of consistency in the findings, among other issues. This special issue gathers 10 items with different approaches that together, provide a very interesting approach on the subject in question. Edition that has been supported by COST Action IS0906 “Transforming Audiences, Transforming Societies” , the Université Saint-Louis (Brussels) and the University of Seville (Spain) to achieve quality indexes in editing texts in English, 90% of the