The Thrill of a Lifetime

THE THRILL OF A LIFETIME THE 2015 TOUCH FOOTBALL WORLD CUP REGIONAL EVENT PRESENTATION LEGACY WHAT IS THE GIFT THAT THE 2015 WORLD CUP HAS GIVEN TOUCH FOOTBALL IN AUSTRALIA? 3 LOCAL TARGETS – ALIGNED STRATEGY

“To lead Touch Football and develop our dynamic sport to the position of Australia’s leading community sport”

Service Mission Product Mission Economic Mission

To be one of the most To develop, serve and expand To preserve the ongoing economic respected and successfully the sport of Touch Football as viability of the organisation while administered sporting bodies a thrilling, enjoyable and ensuring the financial accessibility nationally and internationally. accessible sport for all. of the sport of Touch Football remains.

4 OUR INTERNATIONAL OBJECTIVES

Development and event assistance in the Sustainable structures for Member Nations lead in to 2015 – ‘Open Door’ through interaction and planning

2015 World Cup “The Thrill of a Lifetime”

A thrilling and enjoyable experience for all Presenting the sport of Touch professionally those who commit to attending the 2015 so that the we can move towards exceeding Touch World Cup professional expectations

5 TFA STRATEGIC PILLARS ALIGNED STRATEGY FOR TWC 2015

Substantially • The largest World Cup for participation Thrive at the Increase Participation Elite Level • Australia to be successful on the field –

Grow Substantially Resources to Senior and Open level Raise the Invest in the Profile Sport • Financially viable event with profitable outcome for both TFA and the International

Provide Best Provide Quality Body (FIT) Practice Strategic Experiences Administration Achievement for all at all Levels Members • Increase the profile of the sport domestically and globally • Deliver a quality experience to the participants and attendees • Use the best possible systems to demonstrate administrative capacity

6 IN SHORT…

DELIVER THE LARGEST AND MOST SUCCESSFUL EVENT IN OUR SPORTS HISTORY OUR SPORT – YOUR EVENT The relevance of looking at what was achieved at the 2015 Touch World Cup for your event strategy? • Duration • Budget • Format • Accessibility • Working with a volunteer group • National or State implementation

8 9 SO WHY REGIONAL NSW? Competitive processes identified with multiple options to consider

• Outstanding venue • Iconic location • Ease and accessibility of local transport • Diverse accommodation options • Local media coverage • Community engagement • Local relationships • Known facility – Test Events • Financial Benefits • In locality costs reduced

10 THE CASE AGAINST There are pro’s and con’s to any location choice with regional issues encountered ranging through the following: • Travel to the location • Interaction Costs - Preparation • Nights in locality prior • Mainstream media access • Spectator or family access • Local assistance • Resources in locality for all requirements • Local stakeholder engagement

11 IT’S ALL ABOUT ENGAGEMENT?

12 13 EVENT PROMOTION

International engagement was critical with various visits conducted to promote the location and event. Locally the sport was promoted through partners, stakeholders and media to ensure an increased profile for the game. Promotion included: • Qantas Regional Magazine Promotion in Calendar for the period • DNSW Website and Promotional Material including the 2.2 million distribution of ‘Your Guide’ • ‘It’s On’ TV and print advertising • NRL promotion including the season launch and pre game promotions • Local media nation wide linking athlete selection and event conduct • Use of internal media channels including network promotion via Fox Sports Pulse and EDM promotion to over 200,000 participants

14 LOCALITY ENGAGEMENT

TFA committed to extensive local engagement which will continue to assist future locality initiatives: • Business community • Local council • School interaction • Development of a potential local competition as a key outcome • Local media interaction • Special needs groups and extended support to identified parties 15 KEY LEGACY OUTCOMES What did Touch Football Australia • Leverage Commercial Partners learn from hosting the 2015 World • Look to establish ongoing footprint Cup? opportunities – facility • Leverage for success at national improvement, local engagement level and for domestic additions etc. • Tournament agreements need to • Use Home Ground Advantage! ensure the maximum capability to control and commercialise • Build the relationship with Government for future investment • Ensure brand leveraging and promotion for ongoing relationships

16 TFA STRATEGIC PILLARS ALIGNED STRATEGY FOR TWC 2015

Substantially • The largest World Cup for participation Thrive at the Increase Participation Elite Level • Australia to be successful on the field –

Grow Substantially Resources to Senior and Open level Raise the Invest in the Profile Sport • Financially viable event with profitable outcome for both TFA and the International

17 The ultimate success for Australia was on the field with our teams winning all but one division

Key Measurements: • Biggest World Cup ever with 90 Teams from 25 nations. • Expanded profile for the sport into new markets and free to air coverage on Channel 9 including accumulative audience above 200,000 – more to come! • Local Competition planning commenced. • Initial DNSW Funding assisted national and international events from 2011 to 2015. • Improved profile within government and leveraged brand/sport awareness through DNSW. • Extended 4 year relationship with DNSW through to 2018 therefore supporting the sport nationally. • Strong financial performance for the event & the first profitable venture in some time for FIT. • FIT secured commercial partnerships for the forward period. • Over 1,000,000 website hits in the period of the event. • Massive social media and livestream reach promoting the sport and locality. • New systems and technology trialled.

We will measure participation growth as the key outcome

18 “The 2015 Touch Football World Cup will now set our benchmark for performance into the future and our next cycle”