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Chief Strategy Officer Summit Direction, Vision, Strategy

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Chief Strategy Officer Summit Direction, Vision, Strategy Chief Strategy Officer Summit Direction, Vision, Strategy December 2 & 3, 2014 Crowne Plaza Times Square New York Confirmed Speakers Confirmed Speakers: • Senior Vice President Corporate Strategy and Development, National Geographic • Section Chief, Strategy & Integration, US Federal Government • Senior Vice President & Chief Strategy Officer, Washington Redskins • Chief Revenue Officer, Tough Mudder • Chief Strategy Officer, USAA • Revenue Chief of Staff, Tough Mudder • Founder, CEO, The Mom Complex • Strategy Execution, & Transformation, Target • Chief Strategy Officer, Mashable • Vice President, Corporate Strategy, PepsiCo • Chief Strategy and Financial Officer, WWE • Chief Knowledge Officer, NASA • Chief Knowledge Officer, US Army • Chief Business Officer, Chartbeat • Chief Information Officer, U.S. Department of Energy Why Attend? The Chief Strategy Officer Summit is the platform to meet and greet with leaders within strategy. • Chief Strategy Officer • Corporate Strategic Planning • Planning & Control • Strategic Planning & Analysis • Strategy & Development • Business Analysis • Market Research • Business Planning • Forecasters At this summit we will question the role of the chief strategy officer and how it has developed over the last couple of years. More importantly we will join together chief strategy officers and get their opinion of where their role is going. The CSO confronts company wide issues, a role which was solely appointed to the CEO. This summit delves into where the creation of the role came from, why it came about and what the benefits are. We also look into the role and its importance because a chief strategy officer has significant responsibility for a handful of major business functions and activities. The two days of presentations and interactive sessions will allow for investigation, learning and development meaning you will return to the office equipped with some fantastic key takeaways. “The organization is clearly growing and my experience “Thanks to you and your team for this time was even better than doing a great job, especially with the last time, and I had a the high demand and volume of terrific experience the last time participants, who have high in San Francisco. Kudos to all!” expectations.” NASA Schumacher Group “I was a first-time attendee at “I enjoyed the experience last week’s event in New York. I greatly and came away applaud you and the IE team on with several important a well-produced event that ideas and contacts.” provided me with many Novartis takeaways to take back to my organization.” Associated Press Who Will You Meet There is no question that IE. provides the gold standard events in the industry and will Job Title Of Attendees connect you with decision makers within the Attendees are at Director analytics industry. You will be meeting senior 78% level executives from major corporations and level or above innovative small to medium size companies. President 3% /Principal 21% Company Size Of Attendees SVP/VP 1000+ Employees 300-999 Employees 50-299 Employees 12% C-Level Less than 49 Employees 42% Snr. Director /Director 56% 81% 25% Attendees are companies with at least 300 employees Global Head 13% / Head 11% Snr. Manager 8% 8% /Manager Academic (1%) Past Delegates include • Chief Strategy Officer- Xerox • VP, Corporate Strategy- Paypal • Head of Strategy - HSBC • VP, Strategy - GlaxoSmithKline • Director, Global Strategy - Wrigley • Senior Director, Strategy - Boeing F TI L Speakers Adam Sutherland Shripal Shah SVP, Strategy & Development SVP & Chief Strategy Officer National Geographic Washington Redskins Adam is a strategic business development Shripal Shah is the Senior Vice President and Chief and marketing professional with more than 20 years Strategy Officer of the Washington Redskins. In this role, experience, domestically and internationally, in media and Shah is tasked with maximizing the team's strategic and technology. Adam leads National Geographic’s strategic business prospects and will also oversee the organization's planning and business development efforts across digital, marketing strategy and platforms, with a heavy emphasis publishing, travel, games, and commerce. Adam and his on digital and social media integration. Shripal has more team leverage existing and newly developed assets to than 14 years experience in digital strategy, planning and expand the National Geographic brand into new activation. A frequent panelist at top industry conferences, businesses. Previously with Discovery Communications and including SXSW and Social Media Week, Shah began his Travel Channel, Adam led the strategic shift into new areas career at web development agencies, developing website beyond television. Including digital partnerships and strategies for Kenneth Cole, Seagram's, Bank of New York, acquisitions, Travel Channel Academy and Studios, and and Morgan Stanley, among others. mobile development. Craig Hopkins Katherine Wintsch Chief Strategy Officer Founder USAA The Mom Complex Responsible for assisting the CEO and Executive Council Shortly after Katherine returned from her second trip to the with creating, communicating, executing and sustaining delivery room, her perceptions of the world around her strategic initiatives across USAA; my goal is to create focus began to change. The idealized visions of mom-dom that and alignment to ensure USAA is the provider of choice for marketers and media were painting did not match the the military community. upside-down reality staring her in the face. It became increasingly clear to Katherine that she wasn't doing a sub- par job as a mom, but that this romanticized version of what motherhood can and should be existed only in some alternate universe. With that reality came opportunity. In 2010, Nicholas Horbaczweski Chief Revenue Officer Tough Mudder Nicholas Horbaczewski is the Chief Revenue Officer at Tough Mudder, where he is responsible for worldwide revenue generation, overseeing the company’s Marketing, Sales, Sponsorship, Event Monetization and Growth Strategy divisions. As a member of the company’s Senior Executive Committee, he consults on all decisions related to whole-business strategy and execution. Previously, Nick co-founded an angel-funded tactical equipment and services firm teaching hand- to-hand combat to elite military and law enforcement units around the world. When that was acquired, he led Corporate Development for a billion dollar defense contractor, running debt raises, M&A transactions, and an Initial Public Offering. He holds a BA in History and Literature from Harvard College and an MBA from Harvard Business School. Speakers Edward Regula Alicia Hare Section Chief, Strategy & Integration Senior Group Manager, Strategy Execution US Federal Government Target Edward Regula is a senior government Alicia Hare is an engaging, results-oriented strategist with more than 25 years of domestic and “leader of strategy” with proven success in the fields of international experience in strategy development and strategy, strategy execution, transformation and execution. In this role, he has been a key player in the leadership. With over a decade of diverse C-Suite development of national, multi-national, regional, and experience in the U.S. and abroad, she is now Senior Group organizational strategies. Combining real-world experience Manager, Enterprise Strategy leading strategic planning with theory to solve complex problems at the nexus of for Target Corporation. Prior to Target, she served as Vice policy and execution; he specializes in complex endeavors, President, Business Transformation/ Program interdisciplinary alignment and strategic integration. A Management for Sensis, an Australian media company graduate of the Air War College, he serves as an advisor to whose multichannel portfolio included iconic brands like the Global Futures Forum and is a Founder Member of the Yellow Pages, White Pages, and Citysearch. Strategic Management Forum. Tekla Back Adam Ostrow VP, Corporate Strategy Chief Strategy Officer PepsiCo Mashable Tekla heads up PepsiCo Corporate Strategy. She is As Mashable's chief strategy officer, Adam Ostrow is responsible PepsiCo’s global portfolio strategy, responsible for defining and implementing strategy across transformational growth strategies and for developing the organization. Adam joined Mashable in 2007 as editor future leaders of PepsiCo.She has been with PepsiCo for 5 in chief, a role in which he directed day-to-day editorial years. She started in NA Beverages Consumer Strategy. coverage, authored more than 2,500 articles and grew the Her last role was GM VP Marketing for the $1Bn Hydration editorial staff from 3 to 25 employees. During his tenure as portfolio of Propel, SoBe and Aquafina brands. Prior to editor in chief, the site's audience grew tenfold to more joining PepsiCo, Tekla spent a decade with McKinsey & Co., than 15 million unique visitors per month. in Europe and in the US. She has a doctorate in Physics from Oxford University. She is originally from Finland. David Spindler Donald Adcock Revenue Chief of Staff Deputy Chief Information Officer Tough Mudder U.S. Department of Energy Business strategy adviser and experienced analytic- As the Deputy Chief Information Officer for the project manager working in late-stage start-up / growth Department of Energy, Mr. Adcock is responsible for business, with 5 years experience across the US, UK, South leading and delivering a full array of essential and mission Africa and Europe. Designed and executed Competitor critical
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