Vidzemes Tūrisma Asociācijas Loma Reģiona Tūrisma Attīstībā
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Central Baltic Cycling Project results in Vidzeme Vidzeme (North Latvia) region 3 cycling routes around Vidzeme How did Vidzeme started? Cycling road EV 11 (idea about cross-border project TourdeLatest) Cycling road EV 11 (idea about cross-border project TourdeLatest) Cycling signs in Latvia (2008) Signs in the forests Local – gravel road 2007. g. 4. oktobris8 J. Smaļinskis, LLTA LC Partnership – Project Tour de LatEst (2009-2010) Lead partner – Vidzeme Tourism Association Partners from Estonia: Valga County Government (covering also 4 counties – Tartu, Viljandi, Jogeva, Valga) Partners from Latvia: Ape municipality Amata municipality Gulbene municipality Madona municipality Mālpils municipality Ogre municipality Sigulda municipality Valkas municipality Latvian tourism development agency Tour de LatEst 1296 km in Latvia and Estonia 8 countries Cycling route map Joint cycling-tourism map of cycling in 50 000 copies in Latvian, Estonian, Lithuanian, English, Russian, German and Finnish Cycling Brochure in 7 languages Cycling Info stands Latvia - 36 Handbook for Cycling-Tourist friendly accommodations The Development of the Cycling Routes The Idea of the Route The target audience(s) of the route The planning of routes and route maps Real-life testing of the routes Cooperation within the stakeholders anlong the route Issuing (printing) the Route Map Sign-posting of the routes Promoting the rootes, maintaining the infrastructure Iron Curtain Trail 13 (North section) 2011- 2012 Project: Promotion of cycling tourism in the European Union as means of sustainable tourism development” ENT/TOU/10/611 Iron Curtain Trail 13 (North section) Partners: Lead Partner – European Cyclist’s Federation Poland – PSWE Germany - ADFC Lithuania- Lithuanian Cyclist’s Community Latvia - Vidzeme Tourism Association Sweeden - Cykelfrämjandet Finland, - North Karelia University of Applied Sciences Estonia- Vanta Aga Cycling in official documents National Status Report- Development of ICT 13 (2011) Vidzeme Tourism Association National Action Plan –Development of ICT 13 (2011) Vidzeme Tourism Association Route ICT 13 in Latvia - totally 564 km Ainaži – Skulte- 84,6 km (89,0 km) (68,6)km Saulkrasti (Skulte-Lilaste) -24,6 km (19,7 km) Carnikava(Lilaste- Vecāķi) -28,2 km (20,2 km) Rīga - 35,7 km Jūrmala -28,4 km Jūrmala – Kolka – 112,5 km Kolka – Ventspils - 72,8 km Ventspils- 17,8 km Ventspils- Medzes muiža- 93 km Liepāja - 32,0 km Liepāja- Nida - 54,00 km Kopā = 564 km Rīga- Signposting in Latvia(2008-...) - EuroVelo sign (Approved by ECF) National level veloroads from 1 to 9 (Latvia nr.6 nr.7.) more than 400 km Regional veloroads from 11 to 99 (nr.17) 151 km - 400 km Local veloroad from 101 to 999 (divided netween 4 regions) <150 km (more than 30) Approved 28.01.2012. Responsible organization - VTA LVS standard Nr. 842 (851) The Northern part Latvia: Freedom Monument in Latvia: The Museum of the Riga Occupation in Riga Carnikava 2014.-2020. Latvia -32,3 m.EUR Central Baltic Cycling Partnership (2012-2013) Lead partner – Zemgale Planning region Partner from Estonia - NGO West-Estonia Tourism Partner from Finland – Pargas municipality Partner from Sweden – Orebro Regional Development Council Partners from Latvia: Jelgava Regional Tourism Centre Kurzeme Tourism Association Vidzeme Tourism Association: Carnikava Municipality Council Saulkrasti Municipality Council Limbazi Municipality Council Salacgriva Municipality Council Ainaži-Aloja-Matīši-Burtnieki-Rūjiena-Est/Lat Regional route nr.17 Ainaži-Salacgrīva-Tūja-Saulkrasti-Carnikava- Vecāķi - Riga ICT Euro velo 13 National route (Salacgrīva, Gauja,Daugavas route- Daugavpils) N.7 Tourism Fairs (Germany) Infrastructure in North Latvia Technical design: Salacgrīva (6,21km), Saulkrasti (14,15 km), Carnikava (23 km) Total = 43,360km Bike parking stands – 16 Information stands - 12 Signposting – 109,17, 7, EV 13 Vidzeme 101- 112 (local route) Zemgale 403- 413 (local route) Kurzeme 550- 580 (local route) Cross contry skiing → Local Signposting CyclingRoute 101 along Vidzeme coast Project benefits in North Latvia New cycle survey and connection with Tour de LatEst Promotion of the abandoned train routes New route connection with Riga and Estonia New route connection with Zemgale region Kurzeme Project benefits in North Latvia Project partners New expierence Development of cycling in all Latvia (Zemgale,Kurzeme) EV 13 New routes. Vidzeme 101- 112 Zemgale 401- 407 Kurzeme 551- 580 1 day - 14 days Monitoring, assessment Cycle friendly certifications in Europe • Germany – ADFC – nation wide scheme – also LUX, BE • Lower Austria – Weinviertel Tourismus GmbH.- regional • Czech Republic – Nadace Partnerství - nation wide • Slovakia – Nadacia Ekopolis - nation wide • Poland – Fundacija Partnerstwo - nation wide Why “Bike friendly”? Recommendations Bicycle friendly routes (improved cycling routes which avoid busy traffic, road surface, connections with public transport, < 2000 units per day) scenic roads (natural areas, water, cultural and historic attractions) good local restaurants (local, ecological food) cyclists friendly accommodation, Bed&Bike (secure bicycle parking, place for drying clothes, information) bicycle repair places good route maps, mobile applications and effective advertising (clear segments in target markets) Saulkrasti Cycling museum, Munchausen Museum Thank you very much! .