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BUSINESSLINK MAGAZINE APRIL 2014 Creating an Entrepreneurial, Innovation Based Economy is Key to Jobs Creation and Growth A lesson in raising money for a new business from Strive Masiyiwa 5 Ways to Move from Start -Up to Grown Up Outstanding entrepreneur expands footprint in the health sector BUSINESSLINK MAGAZINE APRIL 2014 1 Incorporation: Why sole proprietorship is not enough Everything you ever wanted to know about a PBC BUSINESSLINK MAGAZINE APRIL 2014 2 INSIDE THE APRIL 2014 ISSUE What is worrying A lesson in Zimbabwe’s business raising money leaders today ? Pg10 from Strive Masiyiwa, pg 70 Meet Africa and Zimbabwe’s best export , pg78 How to get a PayPal account in Zimbabwe , pg 64 WIN! 05 A Lexmark Office printer plus free Silver Club subscriptions REGULARS 04 Subscribe now 09 Publisher’s note 12 What’s happening In Zimbabwe ALWAYS DO CAREFUL RESEARCH BUSINESSLINK MAGAZINE BusinessLink magazine is designed to BusinessLink, the magazine for growing educate and provide general information companies, delivers real solutions for as well as to stimulate readers’ thinking. today’s innovative business builders. It While every care is taken to ensure that gives advice, tools and resources to CEOs information in this magazine is correct, we advise readers to consu lt their and owners of small-to -midsize professional advisors when making companies as well as new entrepreneurs business decisions. The magazine is that help accelerate their growth. distributed on the understanding that the publisher is not rendering legal or financial advice and readers use the information herein at their own risk. BUSINESSLINK MAGAZINE APRIL 2014 3 April 2014 Contents Publisher’s note ...................................................................................................................................... 9 What is worrying business leaders in Zimbabwe today? .................................................................. 10 Events .................................................................................................................................................... 12 BUSINESS BRIEFS ................................................................................................................................... 12 How will you win without strategy? ................................................................................................. 14 Feature: Creating an Entrepreneurial, Innovation Based Economy is Key to Jobs Creation and Growth .............................................................................................................................................................. 15 Marketing .............................................................................................................................................. 24 4 Steps to Being Market Focused ..................................................................................................... 24 Bey-oncé Shows How Social Media is Changing Marketing ............................................................. 26 Customer Service - 8 Customer Service Principles To Live By .......................................................... 28 Profile: Outstanding entrepreneur expands footprint in the health sector ........................................ 30 Technology ............................................................................................................................................ 32 Zimbo Kitchen: Making money through food content ..................................................................... 32 Natasha Ndlovu- How blogging helped her land big modeling contracts ........................................ 34 Arthur Marara inspiring the next generation ................................................................................... 36 Social Media & Zimbabwe’s New Upside Down Company ............................................................... 39 Use search engine optimization to attract new clients .................................................................... 41 The Customer is Not Always Right. ................................................................................................. 43 Starting Up ............................................................................................................................................ 44 Incorporation: Why sole proprietorship is not enough .................................................................... 44 Everything you ever wanted to know about a PBC .......................................................................... 47 Start by building a great team .......................................................................................................... 49 Growth .................................................................................................................................................. 51 5 Ways to Move from Start-Up to Grown Up ................................................................................... 51 Accelerate Your Growth by Being Smart .......................................................................................... 53 The No.1 Reason Why Most Startups Fail ........................................................................................ 55 People ................................................................................................................................................... 56 Are you geared up for growth? ......................................................................................................... 56 7 Things Every Great Boss Should Do ............................................................................................... 57 Six Things Exceptional Mentors Do for the Ones They Mentor ........................................................ 59 Innovate ................................................................................................................................................ 60 BUSINESSLINK MAGAZINE APRIL 2014 4 How Innovation is Stimulating Agriculture in Africa ......................................................................... 60 How to Open a PayPal Account in Zimbabwe ................................................................................... 64 Money ................................................................................................................................................... 67 Liquidity Crunch Set to Continue: Survival Strategies Needed ......................................................... 67 A lesson in raising money for a new business from Strive Masiyiwa ............................................... 70 30 Most Promising Young Entrepreneurs In Africa 2014 .................................................................. 73 BUSINESSLINK MAGAZINE APRIL 2014 5 SPECIAL SUBSCRIPTION OFFER! At BusinessLink Magazine we give you more. We have amazing content lined up not only to help you start a successful business, but also includes strategies and techniques to help take your business to the next level. Don’t miss any of this valuable content by subscribing now for only $9.99 for 12 issues (normal price $12.99 per year, single issue $1.49 per month). Subscriber benefits: • BusinessLink Digital magazine emailed to your inbox every month in PDF format or get it on CD. • Free access to hundreds of premium business articles, papers and guides that are available to subscribers only at http://smebusinesslink.com for the length of your subscription • Save up to $7.92 on the normal price • Get free membership of the BusinessLink Networking Silver Club and enjoy 50% discount at networking events • Once you are a subscriber, you can make a gift subscription for a friend for only $4.99. Subscribing is simple, fill in the subscription form at http://smebusinesslink.com/magazine and simply submit after selecting one of the payment options of EcoCash, Visa, MasterCard or PayPal. Offer valid until 12 April, 2014. Or you can simply visit our offices to complete the form and pay, at Suite 308, 3 rd Floor, Merchant House, Robson Manyika / 2 nd Street, Harare. Phone 0772 854 301. PRIZES TO BE WON BY NEW SUBSCRIBERS BEFORE 7 APRIL Take up an annual subscription and you could win one of the following prizes: 1st Prize: Leximark office printer, plus 3 tickets to forthcoming BusinessLink networking breakfast meetings, plus 3 gift subscriptions, all valued at $175 2nd Prize: 3 tickets to forthcoming BusinessLink networking breakfast meetings, plus 3 gift subscriptions, all valued at $60. 3rd Prize: 1 ticket to a forthcoming BusinessLink networking breakfast meetings, plus 2 gift subscriptions, all valued at $45. BUSINESSLINK MAGAZINE APRIL 2014 6 Publisher: Phillip Chichoni, email [email protected] Marketing : Christine Mangwanya, email [email protected] © Admiral Business Systems 2014 All rights reserved BusinessLink Magazine is published by Admiral Business Systems (Pvt) Ltd rd Suite 308, 3 Floor Merchant House, Robson Manyika / 2 nd Street, Harare, Zimbabwe. Phone 0772 854 301 Pho 0772 854 301 http://smebusinesslink.com Our Contributors Fitzgerald Mujuru Motivational and Inspirational Speaker; Sales and Marketing trainer with 17 years hands on experience in the field. He has worked with Art Corporation, Webolutions, LASOF Leadership Institute, City Angels, SME Business Link, Big Ideas Events and The Occasion Magazine. You can visit him on: http://powerthought4today.wordpress.com Buhle Taodzera (Mrs) is the Managing Consultant of All About People Human
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