BUSINESSLINK MAGAZINE APRIL 2014 Creating an Entrepreneurial, Innovation Based Economy is Key to Jobs Creation and Growth A lesson in raising money for a new business from Strive Masiyiwa 5 Ways to Move from Start -Up to Grown Up Outstanding entrepreneur expands footprint in the health sector BUSINESSLINK MAGAZINE APRIL 2014 1 Incorporation: Why sole proprietorship is not enough Everything you ever wanted to know about a PBC BUSINESSLINK MAGAZINE APRIL 2014 2 INSIDE THE APRIL 2014 ISSUE What is worrying A lesson in Zimbabwe’s business raising money leaders today ? Pg10 from Strive Masiyiwa, pg 70 Meet Africa and Zimbabwe’s best export , pg78 How to get a PayPal account in Zimbabwe , pg 64 WIN! 05 A Lexmark Office printer plus free Silver Club subscriptions REGULARS 04 Subscribe now 09 Publisher’s note 12 What’s happening In Zimbabwe ALWAYS DO CAREFUL RESEARCH BUSINESSLINK MAGAZINE BusinessLink magazine is designed to BusinessLink, the magazine for growing educate and provide general information companies, delivers real solutions for as well as to stimulate readers’ thinking. today’s innovative business builders. It While every care is taken to ensure that gives advice, tools and resources to CEOs information in this magazine is correct, we advise readers to consu lt their and owners of small-to -midsize professional advisors when making companies as well as new entrepreneurs business decisions. 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BUSINESSLINK MAGAZINE APRIL 2014 3 April 2014 Contents Publisher’s note ...................................................................................................................................... 9 What is worrying business leaders in Zimbabwe today? .................................................................. 10 Events .................................................................................................................................................... 12 BUSINESS BRIEFS ................................................................................................................................... 12 How will you win without strategy? ................................................................................................. 14 Feature: Creating an Entrepreneurial, Innovation Based Economy is Key to Jobs Creation and Growth .............................................................................................................................................................. 15 Marketing .............................................................................................................................................. 24 4 Steps to Being Market Focused ..................................................................................................... 24 Bey-oncé Shows How Social Media is Changing Marketing ............................................................. 26 Customer Service - 8 Customer Service Principles To Live By .......................................................... 28 Profile: Outstanding entrepreneur expands footprint in the health sector ........................................ 30 Technology ............................................................................................................................................ 32 Zimbo Kitchen: Making money through food content ..................................................................... 32 Natasha Ndlovu- How blogging helped her land big modeling contracts ........................................ 34 Arthur Marara inspiring the next generation ................................................................................... 36 Social Media & Zimbabwe’s New Upside Down Company ............................................................... 39 Use search engine optimization to attract new clients .................................................................... 41 The Customer is Not Always Right. ................................................................................................. 43 Starting Up ............................................................................................................................................ 44 Incorporation: Why sole proprietorship is not enough .................................................................... 44 Everything you ever wanted to know about a PBC .......................................................................... 47 Start by building a great team .......................................................................................................... 49 Growth .................................................................................................................................................. 51 5 Ways to Move from Start-Up to Grown Up ................................................................................... 51 Accelerate Your Growth by Being Smart .......................................................................................... 53 The No.1 Reason Why Most Startups Fail ........................................................................................ 55 People ................................................................................................................................................... 56 Are you geared up for growth? ......................................................................................................... 56 7 Things Every Great Boss Should Do ............................................................................................... 57 Six Things Exceptional Mentors Do for the Ones They Mentor ........................................................ 59 Innovate ................................................................................................................................................ 60 BUSINESSLINK MAGAZINE APRIL 2014 4 How Innovation is Stimulating Agriculture in Africa ......................................................................... 60 How to Open a PayPal Account in Zimbabwe ................................................................................... 64 Money ................................................................................................................................................... 67 Liquidity Crunch Set to Continue: Survival Strategies Needed ......................................................... 67 A lesson in raising money for a new business from Strive Masiyiwa ............................................... 70 30 Most Promising Young Entrepreneurs In Africa 2014 .................................................................. 73 BUSINESSLINK MAGAZINE APRIL 2014 5 SPECIAL SUBSCRIPTION OFFER! 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BUSINESSLINK MAGAZINE APRIL 2014 6 Publisher: Phillip Chichoni, email [email protected] Marketing : Christine Mangwanya, email [email protected] © Admiral Business Systems 2014 All rights reserved BusinessLink Magazine is published by Admiral Business Systems (Pvt) Ltd rd Suite 308, 3 Floor Merchant House, Robson Manyika / 2 nd Street, Harare, Zimbabwe. Phone 0772 854 301 Pho 0772 854 301 http://smebusinesslink.com Our Contributors Fitzgerald Mujuru Motivational and Inspirational Speaker; Sales and Marketing trainer with 17 years hands on experience in the field. He has worked with Art Corporation, Webolutions, LASOF Leadership Institute, City Angels, SME Business Link, Big Ideas Events and The Occasion Magazine. You can visit him on: http://powerthought4today.wordpress.com Buhle Taodzera (Mrs) is the Managing Consultant of All About People Human