DOCSLIB.ORG

BIG-TOBACCO-FACTS.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
BIG-TOBACCO-FACTS.Pdf BIG TOBACCO FACTS 1. In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan "Project SCUM: Sub Culture Urban Marketing." 1 2. In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes. 2 3. In 1996, Charles Harper, R. J. Reynolds Chairman said, “If children don’t like to be in a smoky room, they’ll leave.” When asked by a shareholder about infants, who can’t leave a smoky room, Harper stated, “At some point they begin to crawl.” 3 4. Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products. 4 5. In 1994, the CEOs from 7 major tobacco companies testified before Congress, under oath, that they believe nicotine is NOT addictive. 5 6. More than 60% of tobacco-growing land in located in low-income countries where tobacco is cultivated as a cash crop for export. These countries are too poor to import food, so the tobacco crops prevent them from properly feeding their citizens. 10-20 million people could be fed if all tobacco crops were replaced with food crops. 6 7. A tobacco company once gave $125,000 worth of food to a charity, according to an estimate by The Wall Street Journal. Then, they spent well over $21 million telling people about it. 7 8. When asked why none of the company’s executives smoked, an RJ Reynolds representative responded. “We don’t smoke this shit. We only sell it. We reserve the right to smoke for the young, the poor, the black, and the stupid.” 8 9. Up to 5.7lbs of wood is used to make one pack of cigarettes. Through this process, the tobacco industry causes 494,000 acres of deforestation EVERY YEAR. This doesn't even include the paper or packaging. 9 10. Cigarette smoke contains about 7,000 different chemicals with at least 60 cancer-causing substances including benzene, vinyl chloride, arsenic, nickel, chromium, and cadmium. It also includes chemicals that are found in human sweat, pee, rocket fuel, mothballs, pesticides, formaldehyde, and household cleaners. 10 11. Smoking causes $96.7 billion worth of health care expenditures each year in the U.S. A big chunk of that is paid with that taxes that you pay. 11 12. As long ago as 1969, a tobacco company executive agreed to "avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie and in 1994 said “Cherry Skoal is for somebody who likes the taste of candy, if you know what I’m saying.” 12 13. Big Tobacco labels their cigarettes with things like light, ultra-light and low-tar even though they can be as deadly and addictive as regular cigarettes. 13 14. 4.5 Trillion cigarette butts are thrown on the ground or in bodies of water each year. There are 7 billion people in the world. That means that every person in the world would need to pick up 642 cigarette butts a year in order to rid the earth of cigarette litter. 15. The tobacco industry has conducted experiments on animals for decades. In some experiments, beagles we strapped down and fitted with facemasks, which forced them to inhale smoke from lit cigarettes. This research led to discoveries on how to make cigarettes more addictive to humans. 16. The tobacco industry uses its revenues to test tobacco products on dogs, rabbits, mice and monkeys. In one study in 2008, monkeys were killed to examine the effect of nicotine on their brains. When smoking stops, the animal testing stops too. 17. R.J. REYNOLDS (MAKER OF CAMELS) DOES RESEARCH WITH MICE AND RABBITS TO UNDERSTAND THE EFFECTS OF SMOKING. RESEARCH CONCLUDED SMOKING CAUSES CANCER AND EMPHYSEMA. INSTEAD OF FURTHER RESEARCH, THE COMPANY DESTROYED THE RESEARCH, FIRED THE SCIENTISTS, AND TORE DOWN THE BUILDING. 18. Animal testing has been used by the tobacco industry to find ways to make their products more addictive (effective), not safer for humans. In one study, beagles were forced to breathe in toxic chemicals via tracheostomies and 28 of them died from lung cancer. 19. Reynolds American is the parent company of R.J. Reynolds Tobacco Company. It is also the parent company of Santa Fe Natural Tobacco Company, the makers of Natural American Spirits. 20. On January 27, 2003 Philip Morris (PM) officially completed the change of its corporate name to "Altria Group.” Early evidence provided by Landor Associates (a market positioning strategy consulting firm for Philip Morris), stated that PM was attempting to escape the stigma of selling tobacco products by attempting to "re-position" its image in consumers' minds. According to Landor Associates, chief among the problems caused by PM's close identification with cigarettes were the following • "As awareness of tobacco issues increase, Philip Morris increasingly reacts/defends." • "As 'tobacco' image of Philip Morris increases, market value of Philip Morris decreases." The document also describes PM's "Future Business Focus" as "Away from declining, high risk, tobacco business" and towards the image of a "premier brand management company.” 1 Source: PROJECT SCUM. The Legacy Tobacco Documents Library; Issued: 1996. URL: http://legacy.library.ucsf.edu/tid/ciw66d00/pdf?search=%22project%20scum%22 2 Source: Deposition of JAMES J. MORGAN, April 17, 1997, NORMA R. BROIN, ET AL., PLAINTIFFS, VS. PHILIP MORRIS COMPANIES, INC., DEFENDANTS. CASE NO. 91-49738 CA 22. HOWARD A. ENGLE, M.D., ET AL., PLAINTIFFS, VS. RJ REYNOLDS TOBACCO COMPANY, ETC., ET AL., DEFENDANTS. CASE NO. 94-08273 CA 20. Page 13 of 45 of PDF. Page 78 of real report. Legacy Tobacco Documents Library. Philip Morris Collection. April 17, 1997. Bates Number: 2063670882/0926 Access Date: November 4, 2005 URL: http://legacy.library.ucsf.edu/tid/hkd38d00/pdf 3 Source: UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA UNITED STATES OF AMERICA, . CA No. 99-2496(GK). March 17, 2005. Plaintiff, 9:32 a.m., v. PHILIP MORRIS USA, et al., Defendants. Washington, D.C. Quote from Charles Harper, R.J. Reynolds Chairman. Page 89. URL: http://bit.ly/N99gYo 4 Problems with self-esteem Source: RJR; HUNTER CS. MARKETING RESEARCH REPORT. INNER CITY BLACK CREATIVE EXPLORATORY. MARKETING DOC. R. J. Reynolds. American Legacy Documents. January 16, 1989. Access Date: June 30, 2005. Bates Number: 507119955/9990 Secondary Bates Number: MRD88 12121 Page 5. URL: http://legacy.library.ucsf.edu/tid/lsg28c00/pdf Not Into Ideas (page 1) Group Conformist (page 1) Non-thinking (page 5) Menial, Boring Job (page 6) Source: RUNNING LIST OF YA CHARACTERISTICS. Legacy Tobacco Documents Library. R.J. Reynolds. 1988. Access Date: June 14, 2005 Document Type: REPORT Bates Number: 507350280/0288. URL: http://legacy.library.ucsf.edu/tid/rtl28c00/pdf (Pages RJR449773 & RJR449778) Fairly Dull Existence (page 3) Insecure Follower (page 12) Source: SMOKER PSYCHOGRAPHICS. Brown and Williamson. Legacy Tobacco Documents Library. April 1981. Access Date: July 19, 2005. Document Type: MARKETING REPORT Bates Number: 549000992/1019 URL: http://legacy.library.ucsf.edu/tid/kch10f00/pdf Passive Agressive (page 5) Grooming Not a Strong Priority (page 15) Lacks Inner Resources (page 17) Source: MINDSET SEGMENTS. R.J. Reynolds Tobacco Company Documents. R.J. Reynolds. January 3, 1991 Access Date: June, 14, 2005. Document Type: REPORT Bate Number: 510320848/0876. Page 3/29 in PDF URL: http://legacy.library.ucsf.edu/tid/abr28c00/pdf 5 Source: Seven Dwarfs Gaffe Led to Legal Bonanza. Legacy Tobacco Documents Library. July 15 2000. British American Collection. Bates No: 325074264-325074265 URL: http://bit.ly/XEY5Rc 6 Source: Geist, H. (1999). Global assessment of deforestation related to tobacco farming. Tobacco Control , 8(1), 18-28. URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1763929/pdf/v008p00018.pdf 7 Branch, S. (2001, July 24). Philip morris's ad on macaroni and peace: kosovo tale narrows gap between philanthropy publicity. Wall Street Journal, p. B11A. URL: http://legacy.library.ucsf.edu/tid/pmu41c00/pdf 8 Deposition of David Goerlitz. (1998, November 9). District Court for Cleveland County. Case No. CJ-96-1499L URL:http://legacy.library.ucsf.edu/tid/ufr07a00/pdf?search=%22sell%20to%20the%20young%20po or%20black%20stupid%22 9 MUWANGA-BAYEGO H. TOBACCO GROWING IN UGANDA: THE ENVIRONMENT AND WOMEN PAY THE PRICE. TOBACCO CONTROL. 1994: 3: 255-6. URL: http://www.jstor.org/pss/20207042 10 Center for Disease Control and Prevention: Smoking & Tobacco Use. URL: http://www.cdc.gov/tobacco/data_statistics/sgr/2010/consumer_booklet/chemicals_smoke 11 Centers for Disease Control and Prevention. Smoking-Attributable Mortality, Years of Potential Life Lost, and Productivity Losses—United States, 2000–2004. Morbidity and Mortality Weekly Report 2008;57(45):1226–8 [accessed 2011 Sept 22]. URL: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5745a3.htm 12 Tobacco Documents Library. American Tobacco Collection. July 22, 1969. URL: http://www.legacy.library.ucsf.edu/tid/ihz24f00/pdf?search=%22968062385%202581%22 13 U.S. V. Philip Morris USA, Inc., et al., No. 99-CV-02496GK (U.S. Dist. Ct., D.C.), Final Opinion, August 17, 2006 URL: http://www.tobaccofreekids.org/reports/doj/FinalOpinion.pdf .
Load more

Recommended publications
  • Presidents Corner Using Intermediaries
    INTERNATIONAL NETWORK OF WOMEN AGAINST TOBACCO Cancellation of the Foundation for a Smoke-Free World meeting Professor Elif Dagli | Chair Health Institute Association In the beginning of June 2019, tobacco control advocates, academicians, hospital physicians, tobacco leaf experts, economists, and some civil servants of Turkey, received an invitation to a full-day meeting titled “Istanbul Dialogues” organized by “Sustainability”. The objective of the meeting was to inform the stakeholders about the creation of a Smoke-Free Index by the Foundation for a Smoke-Free World (FSFW). The index was presented as a tool to transform the industry to eliminate combustible cigarettes and the diseases they cause (1). Against the Framework Convention on Tobacco Control (FCTC), article 5.3., the aim was to get the tobacco control community to meet together with representatives of the industry. The possibility of FSFW organizing a meeting in Istanbul on 3rd July 2019 created a state of emergency in the public health community. The tobacco industry was trying to sit down with civil servants and physicians around a table to discuss the future of their products Presidents Corner using intermediaries. It would be openly against FCTC if the industry had invited physicians directly. Marion Hale | President The innovative strategy of the industry was to put threePresidents levels of mediators in betweenCorner and give Cancellationthe Hello Again to all our INWAT supporters!of the trendy name “Istanbul Dialogues” to the meeting. This issue of The NET is a bumper issue themed around FoundationThe invitations were sent out by thefor “Sustainability a Smokethe tobacco industry’s-Free innovative strategiesWorld to target Academy” of Turkey on behalf of the parent company women and girls.
    [Show full text]
  • Towardatobaccofreeworld Hi Res.Pdf
    Toward A Tobacco Free World Preface This e-book Toward A Tobacco Free World is being given away to inform people about the significant adverse effect tobacco continues to have on humanity. It’s also being given away to create awareness of the World Health Organization’s World No Tobacco Day on May 31st. According to the World Health Organization, 1 billion people will die from smoking in this century. This dire scenario doesn’t have to hap- pen. The time is NOW to act as a community in preventing children and teens from starting to use tobacco products and helping those who want to quit. The Good News and the Bad News Since the printed version of Toward A Tobacco Free World came out at the end of 2006 (Ending The Tobacco Holocaust), the U.S. has expe- rienced a decrease in tobacco smoking as well as a decrease in overall exposure to second-hand smoke. That’s the good news. Specifically, the percentage of adults who smoke has dropped from 20.8 % to 19.8 %, and the percentage of high school seniors who smoked in the last 30 days has dropped from 21.6% to 20.4%. However, the bad news is that 19.8 % of adults and 20.4 % of high school seniors in the U.S. still smoke. The U.S. government’s Healthy People 2010 goals called for only 12% of adults, and 16% of adolescents, to smoke by 2010. It IS a Big Deal Interestingly, when asked, many Americans don’t regard the tobacco problem as a big issue.
    [Show full text]
  • Menthol Marketing to the LGBTQ Community
    MENTHOL GET THE FACTS Menthol makes smoking easier to start and harder to quit. Evidence from tobacco industry documents shows that the industry studied smokers’ menthol preferences and manipulated menthol levels to appeal to adolescents and young adults. African Americans smoke 3 TIMES MORE menthol than whites so target marketing makes quitting harder. Studies show that amounts of tar, nicotine and other poisons are 30 -70% higher in inhaled menthol cigarettes than in non-mentholated cigarettes. The Surgeon General has stated that people who smoke menthols inhale more deeply and keep the smoke in their lungs longer, which gives them greater exposure to the 4,000 chemicals and poisons in cigarettes. A menthol ban could save 340,000 lives, over 100,000 black lives by 2050. @CityofMilwaukeeTobaccoFreeAlliance @WAATPN @MKETobaccoFree @WAATPN Source © 2016 NAATPN, Inc. All rights reserved. Menthol Marketing to the LGBTQ Community LGBTQ youth and adults smoke at higher rates than the general population due to industry targeting, social norms centered around bar culture, and minority stress, including lack of family acceptance. Did you know… In the 90s, a tobacco company created a marketing plan targeting gay people in San Francisco. They called it Project SCUM. Marketing For decades, the tobacco industry has targeted African Americans, women, youth, and the LGBTQ community with menthol marketing through advertisements and music events. More recently, tobacco companies have targeted menthol marketing to traditionally safe spaces for the LGBTQ community, like bars and Pride festivals, through event sponsorship and coupons to buy packs for $1. Ad from Out Magazine (2001) promoting Ad from Out Magazine, 1994 the “House of Menthol.” “Houses” have long been a form of LGBTQ social support and entertainment to ll a void when families of origin are unsupportive.
    [Show full text]
  • Creating Inclusive and Culturally Competent Healthcare for the LGBTQ+ Community: a Curriculum
    University of North Dakota UND Scholarly Commons Occupational Therapy Capstones Department of Occupational Therapy 2020 Creating Inclusive and Culturally Competent Healthcare for the LGBTQ+ Community: A Curriculum Caelin Hansen Jordyn Himley Follow this and additional works at: https://commons.und.edu/ot-grad Recommended Citation Hansen, Caelin and Himley, Jordyn, "Creating Inclusive and Culturally Competent Healthcare for the LGBTQ+ Community: A Curriculum" (2020). Occupational Therapy Capstones. 447. https://commons.und.edu/ot-grad/447 This Scholarly Project is brought to you for free and open access by the Department of Occupational Therapy at UND Scholarly Commons. It has been accepted for inclusion in Occupational Therapy Capstones by an authorized administrator of UND Scholarly Commons. For more information, please contact [email protected]. Creating Inclusive and Culturally Competent Healthcare for the LGBTQ+ Community: A Curriculum by Caelin Hansen, MOTS Jordyn Himley, MOTS Advisor: Jessa Hulteng, MOT, OTR/L A Scholarly Project Submitted to the Occupational Therapy Department of the University of North Dakota in partial fulfillment of the requirements for the degree of Master of Occupational Therapy Grand Forks, North Dakota May 2020 i Approval Page This Scholarly Project Paper, submitted by Caelin Hansen and Jordyn Himley in partial fulfillment of the requirement for the Degree of Master of Occupational Therapy from the University of North Dakota, has been read by the Faculty Advisor under whom the work has been done and is hereby approved. ________________________________ Faculty Advisor 4/13/2020 Date ii PERMISSION Title: Creating Inclusive and Culturally Competent Healthcare for the LGBTQ+ Community: A Curriculum Department: Occupational Therapy Degree: Master of Occupational Therapy In presenting this Scholarly Project in partial fulfillment of the requirements for a graduate degree from the University of North Dakota, we agree that the Department of Occupational Therapy shall make it freely available for inspection.
    [Show full text]
  • Monograph 19: the Role of the Media in Promoting and Reducing Tobacco
    5 Themes and Targets of Tobacco Advertising and Promotion As with any consumer product, tobacco industry marketing efforts show clear evidence of targeting specific population subgroups and using themes and strategies designed to build brand loyalty and market share. This chapter provides an overview of specific themes and population targets employed in tobacco advertising and promotion based on studies of marketing materials and tobacco industry documents. n Key tobacco marketing themes include taste and satisfaction, implied harm reduction, affinity with desirable social characteristics, brand loyalty, and smokers’ rights. n Specific targeting criteria for tobacco advertising and promotion can include age, gender, race or ethnicity, and sexual orientation. Such groups can be targeted directly—for instance, by focusing on rugged individualism for men or weight control for women—or indirectly through adult themes such as independence or peer acceptance that also appeal to young smokers. n Tobacco brands are frequently designed to appeal to specific market segments or population subgroups, such as blue-collar women, African Americans, and young adult smokers. In addition to advertising, promotional channels for tobacco products can include affinity magazines, direct mail, coupons for gift catalogs, and promotional booths at targeted venues as well as other niche-market efforts. Marketing objectives for these channels range from creating new markets to attracting young smokers who are making their long-term brand choice. Understanding targeted marketing is also an important consideration in designing tobacco control efforts. 141 5 . T h e m e s a n d Ta r g e t s o f To b a c c o A d v e r t i s i n g a n d P r o m o t i o n ban cigarette advertising on television Introduction and radio.
    [Show full text]
  • Glitter, Smoke, and Mirrors: Tobacco Marketing in LGBTQ Spaces Presenters: Gabriel Glissmeyer and Laura Henry
    Glitter, Smoke, and Mirrors: Tobacco Marketing in LGBTQ Spaces Presenters: Gabriel Glissmeyer and Laura Henry Opportunity Conference February 27, 2017 Introduction Gabriel - he/him Laura - she/her • Program and Research ● Policy Champion- LAAMPP Assistant at the Association for Nonsmokers – MN ● Former Shift Coordinator at Rainbow Health Initiative • Tobacco prevention and cessation for 8 years ● Volunteer Manager at The Aliveness Project • Received 3 awards for tobacco work in the LGBTQ community Objectives 1.To educate and inform participants about the history of tobacco industry targeting tactics to the LGBTQ community via print and social media advertisements in the last decade 2. To show the importance of LGBTQ representation in tobacco prevention and cessation campaigns to counter tobacco product advertising Agenda • Background on tobacco marketing in LGBT publications • RHI: SHIFT MN Research overview • ANSR: Project WATCH Research overview • Examples of advertising discussion • Current LGBTQ-focused anti-tobacco campaigns • Q&A Definitions Tobacco: corporate commercial tobacco, not sacred/traditional tobacco - ClearWay - American Indian Projects LGBTQ: some things will be specific to one community in the spectrum or affect all communities Disclaimer We recognize that there are many intersections within this community and other marginalized communities that are being targeted, but for the purpose of this presentation we are specifically going to talk about the LGBTQ community This presentation is centered on marketing in the United
    [Show full text]
  • Esophageal and Pancreatic Cancers.4
    Cigarettes containing flavors other than menthol can no longer be sold in the United States. However, tobacco products such as little cigars, cigarillos, chew and e-cigarettes are still sold in kid-friendly flavors such as bubble gum, strawberry and grape. Research shows that youth 28.4 percent of Minnesota The tobacco industry knows believe flavored tobacco high school students have that candy and fruit flavors products are less dangerous tried e-cigarettes, which appeal to kids.1 90 percent of and addictive than non- come in flavors like gummy addicted adult smokers flavored ones.1 bear and cotton candy. A started smoking in their majority who tried them— teens.8 Nicotine is highly addictive 60.1 percent—also use and harms adolescent brain other tobacco products.5 Once kids start using one 2,3 development. tobacco product, they are Over one-third of Minnesota more likely to experiment 7 Cigar smoke contains the students have tried flavored with others. same toxins as cigarette cigars.6 smoke, and smokeless products cause oral, U.S. high school students esophageal and pancreatic are twice as likely as adults cancers.4 to report smoking cigars, many of which are cheap and flavored.7 Research shows that the tobacco industry markets menthol products toward African Americans as well as toward many other communities and young people.9,10 The cool, minty flavor masks the harshness of tobacco. And adding menthol to products makes it harder for smokers to quit.11 Adolescents smoke menthols at higher rates than 84.5 percent of adult African American smokers any other age group: smoke menthol cigarettes, compared to 26 percent of 44 percent of Minnesota teen smokers4 adult white smokers.13 83 percent of U.S.
    [Show full text]
  • LGBTQ Adolescent Smoking
    LGBTQ Adolescent Smoking: A Social Media Approach to Primary Smoking Prevention By Jason Gordon Gray, BSN University of Kansas School of Nursing Submitted to the School of Nursing and The Graduate Faculty of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Nursing Practice. Dr. Jill Peltzer, Ph.D, APRN-CNS ________________________________ Faculty Project Committee, Chair Dr. Joann Peterson, DNP, APRN, FNP-BC ________________________________ Faculty Project Committee, Co-Chair 11 February 2019 ________________________________ Date Project Proposal Accepted The DNP Project committee for Jason Gordon Gray certifies that this is the approved version of the following DNP Project: LGBTQ Adolescent Smoking: A Social Media Approach to Primary Smoking Prevention Dr. Jill Peltzer, Ph.D, APRN-CNS Co-Chair Dr. Joann Peterson, DNP, APRN, FNP-BC Co-Chair Date Approved: 11 February 2019 1 Abstract Objective This paper briefly reviews the literature about increased smoking among lesbian, gay, bisexual, transgender, and queer (LGBTQ) adolescents and evaluates both the deployment of a primary smoking prevention intervention and the surveying methodology used to query LGBTQ adolescents. Methods The authors designed an educational intervention with three components, including education about the long-term effects of smoking and how the tobacco industry has targeted the LGBTQ community; a guided discussion about select images and messages that normalize smoking among the LGBTQ community; and a group activity to storyboard, or draw and write, primary smoking prevention messages designed for distribution on social media platforms. Items evaluated in pre- and post-questionnaires included basic demographics, sexual orientation and gender identity, smoking and tobacco-related behaviors, curiosity about smoking, and goal-directed behavior (or hope).
    [Show full text]
  • Tobacco Industry Targeting of the Homeless and Mentally Ill D E Apollonio, R E Malone
    409 Tob Control: first published as 10.1136/tc.2005.011890 on 30 November 2005. Downloaded from RESEARCH PAPER Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill D E Apollonio, R E Malone ............................................................................................................................... See end of article for Tobacco Control 2005;14:409–415. doi: 10.1136/tc.2005.011890 authors’ affiliations ....................... Correspondence to: Ruth E Malone, RN, PhD, FAAN, Department of Social and Behavioral Sciences, School of Nursing, University of Objectives: To describe the tobacco industry’s relationships with and influence on homeless and mentally California, San Francisco, ill smokers and organisations providing services to them. 3333 California Street, Suite 455, UCSF Box Methods: Analysis of internal tobacco industry documents and journal articles. 0612, San Francisco, CA Results: The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its 94143-0612; rmalone@ ‘‘downscale’’ market, and has developed relationships with homeless shelters and advocacy groups, itsa.ucsf.edu gaining positive media coverage and political support. Received 16 March 2005 Discussion: Tobacco control advocates and public health organisations should consider how to target Accepted 1 July 2005 programmes to homeless and seriously mentally ill individuals. Education of service providers about ....................... tobacco industry efforts to cultivate this market may help in reducing smoking in these populations. tudies document the tobacco industry’s marketing of pride in their identity that might lead them to organise on cigarettes to marginalised groups. To increase sales and their own behalf. In addition, these groups are margin- defuse potential political opposition, tobacco firms have alised20–22 both socially and economically and their needs are S 23 directed marketing, philanthropy, and outreach campaigns to rarely a focus of tobacco control efforts.
    [Show full text]
  • (American Cancer Society), 310, 433, 442, 503, 508, 562, 564 ACSH
    Advertising Review Council (ARC), 112–113 Index Advertising Standards Authority (ASA), 69 advertising themes, 145–150, 170. See also specific theme adolescent, 216–227, 278–279 A antitobacco, 450, 455, 457–459 gender-oriented, 220, 278 Abrams v. United States, 295 movies and, 362 Accord (brand), 167 opposition to state initiatives and, 583, 589– ACS (American Cancer Society), 310, 433, 442, 591, 590t, 592 503, 508, 562, 564 advertising-to-sales (A-S) ratio, 120–121, 123t, ACSH (American Council on Science and 268–269 Health), 156 affective response, 29–30 Action on Smoking and Health (ASH), 550 African Americans addictiveness adolescent smokers, 215, 217 avoidance of, in branded advertising, 150 quitline use, 533 news coverage of, 341 as target market, 56–57, 59, 144–145, 160–162, adolescents. See youth 198–200 Adult Use of Tobacco Surveys, 167 age groups. See also young adults; youth Advance (brand), 461 segmentation by, 57–58 advertising theme, 146 for antitobacco advertising, 461–462 misleading advertising, 310, 611 agenda-setting hypothesis, 42, 332, 605 target market for, 59 AHA (American Heart Association), 559, 561–562, adventure theme, 148 564 adverse health effects. See health consequences ALA (American Lung Association), 433, 559, 562, advertising, by tobacco industry. See tobacco 564 advertising and promotion Alaska Natives, as target market, 164–165, 171 advertising bans alcohol consumption, market segmentation and, ambiguities in legislation, 85–87, 101 60–61 broadcast, 82–83 “Alive with Pleasure” campaign, 224–225 Canada,
    [Show full text]
  • Reproductions Supplied by EDRS Are the Best That Can Be Made from the Original Document. Project Moving Target: Don't Be Sucked in by Tobacco
    DOCUMENT RESUME ED 473 172 CG 032 179 AUTHOR Lovell, Georgina TITLE You are the Target. Big Tobacco: Lies, Scams--Now the Truth [and] Project Moving Target: Don't Be Sucked In by Tobacco. ISBN ISBN-0-9730670-0-4 PUB DATE 2002-04-00 NOTE 265p. AVAILABLE FROM Chryan Communications, P.O. Box 10 Sechelt BC VON 3A0. Tel: 604-740-3883; Fax: 604-740-3884; e-mail: [email protected]; Web site: www.you-are-the-target.com. PUB TYPE Guides Classroom Learner (051) EDRS PRICE EDRS Price MFO1 /PC11 Plus Postage. DESCRIPTORS Advertising; *High School Students; *Mentors; *Prevention; *Smoking; *Tobacco; Workbooks IDENTIFIERS *Tobacco Industry ABSTRACT This workbook presents a two-tiered strategy designed to enable mid to senior high school students to become Tobacco Awareness Peer Mentors, and to talk to fourth and fifth grade students about their personal experiences with tobacco and what they have read for themselves in actual tobacco documents. Each of the five units in the workbook includes tobacco documents and/or advertisements with companion exercises/worksheets. Each unit allows for up to 50 minutes of class time and teachers have discretion and flexibility to select age and ability appropriate material where applicable. In addition to document review, components of this training include de-briefing for family and peer-related tobacco issues, group discussion-about suggested approaches for presentation to younger children and written reflection by participants on all aspects of their voluntary mandate--especially feedback from those who are, or are in the process of becoming ex-smokers. (GCP) Reproductions supplied by EDRS are the best that can be made from the original document.
    [Show full text]
  • Projects Lolita, Cosmic, Scum, Virile Female, Etc.: the Tobacco
    Projects Lolita, Cosmic, Scum, Virile Female, etc.: The Tobacco Industry’s Colorfully-Named Projects in the 1970s, 1980s and ‘90s Robert N. Proctor Name Brands and Marketing Niches 6 Targeting Young People 11 Studying and Manipulating Health Effects 15 Changing Cigarette Designs and Manufacturing Methods to Make Cigarettes Appear Safe 19 Improving Business Practices and Manufacturing Methods 20 Propaganda, Litigation, and Political Projects 25 How Were Projects Named? 27 Conclusions 35 Appendix: 2000 Tobacco Industry Projects: A Listing 38 Our focus here is on a linguistic oddity—or rather monstrosity: the coining of project names for tobacco-industry initiatives in the 1970s, ‘80s and ‘90s. Philip Morris was the master of this art, producing literally hundreds of names for research projects, using colorful monikers drawn from art, science, religion, classical mythology, and popular culture. But all leading tobacco manufacturers from this era used such codings to a greater or lesser extent (Lorillard, however, tended to use alpha-numeric codings for its projects). The document trail is not perfect, and new names will surely emerge as the archives are expanded, but the record is already clear enough to allow us to identify nearly 2000 named projects, descriptions of which are attached here as a (very long) Appendix. This can be regarded as a reference tool or “meta-archive,” which should prove useful for further analyses. My point in exploring the names given to such projects is primarily to better understand the strength, scope and dedication of the industry’s research and marketing efforts. Here we have a certain onomastic genius gone wild, a marketing mania that led to coinages of remarkable color and variety.
    [Show full text]