(American Cancer Society), 310, 433, 442, 503, 508, 562, 564 ACSH
Advertising Review Council (ARC), 112–113 Index Advertising Standards Authority (ASA), 69 advertising themes, 145–150, 170. See also specific theme adolescent, 216–227, 278–279 A antitobacco, 450, 455, 457–459 gender-oriented, 220, 278 Abrams v. United States, 295 movies and, 362 Accord (brand), 167 opposition to state initiatives and, 583, 589– ACS (American Cancer Society), 310, 433, 442, 591, 590t, 592 503, 508, 562, 564 advertising-to-sales (A-S) ratio, 120–121, 123t, ACSH (American Council on Science and 268–269 Health), 156 affective response, 29–30 Action on Smoking and Health (ASH), 550 African Americans addictiveness adolescent smokers, 215, 217 avoidance of, in branded advertising, 150 quitline use, 533 news coverage of, 341 as target market, 56–57, 59, 144–145, 160–162, adolescents. See youth 198–200 Adult Use of Tobacco Surveys, 167 age groups. See also young adults; youth Advance (brand), 461 segmentation by, 57–58 advertising theme, 146 for antitobacco advertising, 461–462 misleading advertising, 310, 611 agenda-setting hypothesis, 42, 332, 605 target market for, 59 AHA (American Heart Association), 559, 561–562, adventure theme, 148 564 adverse health effects. See health consequences ALA (American Lung Association), 433, 559, 562, advertising, by tobacco industry. See tobacco 564 advertising and promotion Alaska Natives, as target market, 164–165, 171 advertising bans alcohol consumption, market segmentation and, ambiguities in legislation, 85–87, 101 60–61 broadcast, 82–83 “Alive with Pleasure” campaign, 224–225 Canada,
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