Autorevista Nº 2186

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Autorevista Nº 2186 NÚMERO 2.186 MARZO 2005 AutoRevista | Nº 2.186 sumariocontents Marzo | March 2005 Opinión La importancia de lo local en una industria global, por José Antonio Bueno, socio de Roland Berger Strategy Consultants .............................6 Actualidad El volumen de empleo en los constructores españoles creció un 2% ..10 Opel ofrece probar toda su gama durante tres días ............................14 Renault Laguna 2005, más refi nado ....................................................16 19 Volvo incorpora a su gama turbodiésel de 1.6 litros y 110 caballos ....17 La aventura del Nissan Pathfi nder BMW lanza su nueva Serie 3 con el objetivo de unir dinamismo The Nissan Pathfi nder enterprise y confort ..............................................................................................18 Empresas | Companies Zanini expande su modelo por el mundo/ Zanini expands its model across the globe ......................................... 78 Equipamiento y servicios VMT automatiza el control de tableros de instrumentos en Johnson Controls .............................................................................84 Omron lanza el equipo compacto de visión artifi cial ZFV .....................86 Schoeller Wavin Systems y Arca Systems fusionan sus negocios ..........88 41 La producción de la máquina-herramienta aumentó un 0,5% en 2004 ...................................................................89 La evolución del CAD/CAM/CAE Sandvik Coromant alcanza un hito innovador y prototipado con la broca CoroDrill 880 ....................................................................90 Developments in CAD/CAM/ CAE and prototyping Gestamp Automoción destaca los benefi cios de la soldadura remota de Rofi n ..........................................................92 Tecnitest y Eines con un sistema de control de puntos de soldadura ........................................................................93 Software Infor Automotive España optimiza la logística de los proveedores de componentes .................................................................................102 gedas abre un debate sobre optimización de costes y capacidades .....................................................................................104 TXT e-solutions incrementó sus ingresos un 22% en 2004 ................105 63 Castilla y León mantiene su pujanza Castile-Leon maintains its vigour Prueba Renault Grand Espace 3.0 dCi Privilege 94 Marzo 2005 3 4 Nº 2.180 Gerente del área de la Industria de Automoción, Transporte y Logística: editorial Patricia Rial ([email protected]) Director: Luis Miguel González ([email protected]) Coordinadora editorial: Silvia de Castro ([email protected]) El reto global de Nissan Redacción: Carlos Molina, María Melendo, Ignacio Raba dán, Josep Tomás San Agustín, Silvia de Castro y Salvador Bravo. Motor Ibérica Colaboradores: Pedro Berrio y María Rodríguez TRAS SALDAR CON ÉXITO EL PROYECTO X83 enmarcado en la alianza Maquetación, Diseño e Infografía: con Renault, la planta de Nissan Motor Ibérica en la Zona Franca de Barcelona José Manuel González Fotografía: Javier Jiménez y Sergio Laguna recibió el formidable encargo del todoterreno Pathfi nder, al que no tardará en acompañar una versión pick up. En el vehículo que ya se construye en las líneas DEPARTAMENTOS PROPIOS de montaje de la factoría catalana, han participado expertos del fabricante japonés Documentación [email protected] en todo el mundo. Concebido para satisfacer las exigencias del cliente europeo, Teléfono: 807 212 090 la fi lial española del constructor nipón afronta el desafío de cristalizar una serie Producción y diseño de publicidad Teléfono: 912 972 000 de conceptos que permitan al Pathfi nder fortalecer la posición de la marca en el Viejo Continente. Agencia de Noticias Profesionales La adjudicación de un vehículo al que Nissan califi ca como “primer proyec- to puramente global” pone de manifi esto la relevancia que está adquiriendo la Jefa de Publicidad Madrid y resto de España: Charo Moreno ([email protected]) planta española en la estrategia fabril de Nissan. Además, la combinación de este Coordinadora de Publicidad: Antonia Borja vehículo con las producciones del Almera Tino y los productos que engloba X83 Jefa de Publicidad Cataluña: (Nissan Primastar, Renault Trafi c y Opel Vivaro) demuestra la versatilidad de una María Cruz Álvarez factoría que da un salto cualitativo con este proyecto. Un proyecto que, además, Delegados Cataluña: Antonio Eito y Eduardo Eito ([email protected]) se ha apoyado al máximo en las tecnologías digitales. Una excelente noticia para Enric Granados, 7 la industria española de automoción, que busca seguir siendo competitiva en toda 08007 Barcelona su geografía, caso del tejido existente en Castilla y León. Tel.: 93 243 10 40 Fax.: 93 349 23 50 Alemania-Austria-Suiza Sales representative: Eisenacher Medien Tel: 0228 650 018 [email protected] Nissan Motor Ibérica’s AutoRevista es miembro de EAP Editores Europeos de Automoción para concesionarios y talleres global challenge HAVING SUCCESSFULLY IMPLEMENTED THE X83 PROJECT under the Redacción, Publicidad y Administración: Avenida Manoteras, 44. 28050 Madrid alliance with Renault, the Nissan Motor Ibérica plant in Barcelona’s Free Trade Teléfono: 91 297 20 00 | Fax: 91 297 21 52 Zone was given the formidable task of building the Pathfi nder off-road vehicle, Fax Administración: 91 297 21 55 www.tecnipublicaciones.com/autorevista a model that, moreover, is soon to be joined by a pick-up version.The Japanese Suscripciones automaker’s experts from all over the world have worked on the vehicle, which is At. al cliente: 902 999 829 (Horario: 08:00 h. a 16:00 h. lunes a viernes) now in production on the assembly lines at the factory in Catalonia. Designed to meet the demands of European customers, Nissan’s Spanish subsidiary has under- Precio ejemplar (España): 20 euros Precio Nacional Anual: 222 euros taken the challenge of distilling a series of concepts that are intended to enable (12 números + Guía Proveedores Industria de la Automoción) Pack nacional: 231 euros the Pathfi nder to reinforce the brand’s position in the Old World. (12 números + Guía Proveedores Ind. de la Automoción + AMDPress) Precio internacional Anual: 243 euros The award of production of a vehicle that Nissan describes as its “fi rst genu- (12 números + Guía Proveedores Industria de la Automoción) Pack internacional: 262 euros inely global project” plainly demonstrates the signifi cance that the Spanish plant is (12 números + Guía Proveedores Ind. de la Automoción + AMDPress) acquiring within Nissan’s manufacturing strategy.Furthermore, combining produc- tion of this vehicle with manufacture of the Almera Tino and the products built Edita: under the X83 project (Nissan Primastar, Renault Trafi c and Opel Vivaro) clearly proves the versatility of a factory that has taken a qualitative step forward with this new model. Moreover, it is a project that has made maximum use of digital Presidente ejecutivo: José Manuel Marcos Franco de Sarabia technologies. This is excellent news for the Spanish automotive industry, which seeks to remain competitive at every facility across the country, as is demonstrated Filmación e Impresión: Grefol by the industrial base in Castile-Leon. Depósito Legal: M-13.832-1959 Copyright: El material informativo, tanto gráfi co como literario que incluye la revista AutoRevista no podrá ser utilizado ni en todo ni en parte por ningún otro medio informativo, salvo autorización escrita de la dirección de la misma. Tampoco se podrá utilizar este material como base de anuncios o cualquier otra publicidad, sin la mencionada autorización. 5 opinión José Antonio Bueno Socio de Roland Berger Strategy Consultants La importancia de lo local en una industria global a industria del automóvil es una de las esa combinación es en el ámbito local. Los clusters o más globalizadas. En todo el mundo distritos productivos son un probado mecanismo para hay poco más de diez fabricantes de incrementar localmente la efi ciencia de una industria. L automóviles y sus actividades se ex- Mediante la colaboración de empresas cercanas y afi - tienden, fundamentalmente, por Asia, nes se puede conseguir competir mejor globalmente. América y Europa. En cuanto una economía se califi ca Son las ventajas de la economía en red. de emergente, son los primeros en invertir. Y tras los En el mundo del automóvil existen muchos clus- fabricantes, los proveedores de componentes también ters: Bakia (Baviera), Acelerate Wales o el cluster del entienden que su mercado es el mundo. Piamonte, en Italia, son alguna de las referencias in- Siendo, por tanto, la globalización una realidad más ternacionales. Pero en España también hay un amplio que una tendencia no es menos cierto que el impacto surtido: Acicae (Euskadi), Ceaga (Galicia), Facyl (Castilla local de la industria del automóvil es tremendo. Es y León), Gira (Cantabria) y Avia (Valencia) son clusters una industria tractora tanto de tecnología como de formalmente constituidos y la mayoría del resto de empleo. Las regiones que son tocadas por ella aceleran Comunidades Autónomas con actividad signifi cativa su desarrollo económico y mejoran tanto en cantidad en el automóvil están considerando su creación. Cada como en calidad de puestos de trabajo. cluster tiene un origen distinto. Unos nacieron como reacción a una crisis abierta, otros tienen como tractor a un fabricante de automóviles,
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