Autorevista Nº 2195

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Autorevista Nº 2195 20 € Nº 2.195 Diciembre 2005 www.tecnipublicaciones.com Diciembre 2005 Nº 2.195 AVIA en clave de competitividad para el tejido valenciano Ford competitive cluster for Valencia’s replantea su automotive industry estrategia en Europa reappraises its strategy in Europe Patrocinadores/Sponsors: Colabora/With the Premios Dirigente co-operation of: del Año: XV Aniversario Director of the Year Awards: 15th Anniversary | Nº 2.195 sumariocontents Diciembre | December 2005 Opinión El ejemplo de Toyota, por Shinichi Sasaki, presidente de Toyota Motors Europe .................................................6 Actualidad Ceaga potencia los centros piloto .....................................................8 Bajos precios y márgenes recortan benefi cios en China ....................9 Premios | Awards Los Premios Dirigente del Año celebraron su decimoquinta edición/ 15th edition of the Director of the Year Awards ...............................12 Ford replantea su estrategia Nissan en España, el cambio cultural que ha traído el éxito/ 41 en Europa/Ford reappraises its Nissan in Spain, cultural change brings success ..............................29 strategy in Europe Encuentros | Meetings Expertos del sector apuestan por competir cooperando/ Industry experts advocate competing by co-operating ...................34 Ferias | Fairs Expoquimia/Eurosurfas/Equiplast: Una triple cita cargada de innovación y desarrollo/Expoquimia/Eurosurfas/Equiplast: A triple event full of innovation and development .........................82 Equipamiento y servicios Ascamm y Hexagon Metrology fi rman AVIA, en clave de competitividad un acuerdo de colaboración ............................................................90 55 para el tejido valenciano/ easycontrol contribuye a un premio para TI Automotive ................92 AVIA - competitive cluster for Gesipa amplía su gama con la remachadora neumática Taurus 4 ...93 Valencia’s automotive industry Empresas | Companies Instant Link se consolida como referencia europea en transporte crítico/Instant Link consolidates its position as one of Europe’s leaders in criticaltransport services .........................98 Software The MathWorks facilita el desarrollo de sistemas activos de seguridad ................................................. 104 Inelve apuesta por las soluciones infor para aumentar su productividad .................................................. 105 Fijación, tornillería y Prueba 71 decoletaje: un futuro complejo/ Volkswagen Passat Fastener systems and bar- 2.0 TDI Sportline turning: a demanding future 94 Diciembre 2005 3 Gerente del área de la Industria editorial de Automoción y Transporte: Patricia Rial ([email protected]) Director: Luis Miguel González ([email protected]) Redacción: María Melendo, Ignacio Raba dán y Carolina Martín. Colaboradores: Pedro Berrio, María Rodríguez, Deslocalización Ana Montenegro, Manuel J. Caro, Gonzalo Rodríguez y Begoña Marín. versus relocalización Diseño y maquetación: José Manuel González Fotografía: Javier Jiménez y Sergio Laguna ientras consultoras de primera magnitud aventuran caídas más dramáticas de la producción de automóviles en España para los próximos años, en DEPARTAMENTOS PROPIOS MEspaña fl orecen entidades concebidas para promover la competitividad en Documentación diferentes tejidos industriales de varios comunidades autónomas. Diversos estudios [email protected] insisten en que, a medio plazo, las plantas de fabricación de vehículos ubicadas en Teléfono: 912 972 130 Producción y diseño de publicidad territorio español van a seguir soportando el desarrollo de los nuevos núcleos fabriles Teléfono: 912 972 000 de la Europa del Este. A las ya habituales tensiones ante la adjudicación de proyectos en competencias Agencia de Noticias Profesionales entre plantas del mismo constructor, se añaden realidades concretas como la despedida de un modelo nacido en la factoría valenciana de Ford: el Ka. El pequeño utilitario Jefa de Publicidad Madrid y resto de España: dirá adiós tras diez años en las líneas de montaje de Almussafes, pues su próxima Charo Moreno ([email protected]) generación compartirá esqueleto industrial con un modelo de Fiat, en fabricación Coordinadora de Publicidad: Ana Peinado compartida en la factoría polaca del fabricante italiano en Tychy. Jefa de Publicidad Cataluña: Como contrapunto, la Asociación Valenciana de la Industria de Automoción María Cruz Álvarez (AVIA) empieza a consolidar sus estructuras y buscar caminos para dinamizar el Delegados Cataluña: Antonio Eito y Eduardo Eito ([email protected]) tejido de su comunidad. Enrique Granados, 7 08007 Barcelona Tel.: 93 342 70 50 | Fax.: 93 453 61 89 Offshore vs. onshore location Alemania-Austria-Suiza Sales representative: Eisenacher Medien hilst some of the biggest names in consultancy predict that automobile Tel: 0228 650 018 [email protected] production in Spain is set to fall dramatically over the next few years, Worganisations are emerging that are designed to foster competitiveness throughout the industrial fabric of a number of the country’s autonomous regions. AutoRevista es miembro de EAP Editores Europeos de Automoción para concesionarios y talleres Various reports insist that, in the medium term, vehiclemaking plants located on Redacción, Publicidad y Administración: Spanish soil will continue to suffer as a result of the development of new manufac- Avenida Manoteras, 44. 28050 Madrid turing nuclei in Eastern Europe. Teléfono: 91 297 20 00 | Fax: 91 297 21 52 In addition to the habitual tension generated as plants owned by the same au- Fax Administración: 91 297 21 55 tomaker compete for the award of new vehicle programmes, the Spanish automotive www.tecnipublicaciones.com/autorevista Suscripciones industry has also had to deal with announcements such as the end of production of At. al cliente: 902 999 829 a model that fi rst saw light of day at Ford’s factory in Valencia - the Ka. This small (Horario: 08:00 h. a 16:00 h. lunes a viernes) supermini will say its farewells after 10 years on the assembly lines in Almussafes. Precio ejemplar (España): 20 euros The next generation of the vehicle will share a platform with a Fiat model and will Precio Nacional Anual: 222 euros (12 números + Guía Proveedores Industria de la Automoción) be manufactured under an alliance with the Italian automaker at the latter’s plant Pack nacional: 231 euros in Tychy, Poland. (12 números + Guía Proveedores Ind. de la Automoción + AMDPress) Precio internacional Anual: 243 euros By way of a counterpoint, the Valencia Automotive Industry Association (AVIA) (12 números + Guía Proveedores Industria de la Automoción) is now starting to consolidate its structure and is looking for ways to boost the Pack internacional: 262 euros (12 números + Guía Proveedores Ind. de la Automoción + AMDPress) industry’s base in the autonomous region. Edita: Miembros del Club Dirigentes de la Automoción creado por AutoRevista en 1991 Presidente ejecutivo: Honorio Pertejo, José Ignacio López de Arriortúa, Alfredo García-García Blanco, Juan Llorens, Juan Manuel José Manuel Marcos Franco de Sarabia Eguiagaray, Juan José Sanz, José María Pujol, Francisco García Sanz, Miguel Friol, José Ignacio Murillo, Juan José Ubaghs, Josep Torné, Pierre-Alain de Smedt, José Ramón Sanz, Magda Salarich, Félix Pérez, Carlos Filmación e Impresión: Grefol Ghosn, Antonio Da Silva Rodrigues, José María Alapont, David Thursfi eld, José Antonio Marcotegui, Walter Depósito Legal: M-13.832-1959 de´Silva, Juan Antonio Fernández de Sevilla, Herminio Navalón, José Vicente de los Mozos, Manuel Ron. Copyright: El material informativo, tanto gráfi co como literario que incluye la revista AutoRevista no podrá ser utilizado ni en todo ni en parte por ningún otro medio informativo, salvo autorización escrita de la dirección de la misma. Tampoco se podrá utilizar este material como base de anuncios o cualquier otra publicidad, sin la mencionada autorización. 5 opinión Shinichi Sasaki Presidente de Toyota Motors Europe El ejemplo de Toyota entro de la estrategia de la in- Nuestro deseo es que los proveedores locales dustria del automóvil en un periodo progresen; para ello es absolutamente necesario que marcado por la globalización, en lo que respeten en su integridad el criterio de calidad que se refi ere a Toyota, a partir de mediados exigimos. Les aportamos ayudas tecnológicas para que D de los años 90 nuestra postura se ha estén en posición de lograr este objetivo. visto defi nida por un profundo cambio del entorno Toyota ha basado su estrategia en la conquista de mercado, caracterizado sobre todo por la creciente del mercado americano antes de mirar hacia Europa. relevancia que cobra China y por las difi cultades que Ofrecemos vehículos que refl ejan los gustos americano ha atravesado el yen. y japonés y, en este sentido, tenemos aún mucho que Nos decidimos pues a revisar la situación de nuestras aprender sobre el mercado europeo. instalaciones y actualmente disponemos de 51 centros Acerca de nuestra proyección, el Prius es un ejemplo de producción situados en 26 países. Con anterioridad perfecto: este vehículo responde a la perfección a las no teníamos tanta presencia en el mercado internacio- nuevas expectativas de los clientes. Toyota seguirá nal. Hay que destacar que la producción de vehículos volcada en la creación de coches más atractivos y en fuera de territorio japonés ha crecido de manera cons- ofrecer respuestas a las condiciones de los mercados. tante
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