NEW AD FILMMAKERS on the INTERVIEW Rishad Tobaccowala How Vivaki’S Role Will CENTRE STAGE Grow in Times to Come
May 16-31, 2012 Volume 3, Issue 10 `100 44 NEW AD FILMMAKERS ON THE INTERVIEW Rishad Tobaccowala How VivaKi’s role will CENTRE STAGE grow in times to come. Armed with a specialised approach, new-gen directors are sharing the limelight with industry veterans. 14 DIGITAL CAMERA Why so Glamorous? Digital camera brands have taken a fancy for filmstars. 41 DEFINING MOMENTS Paritosh Joshi The ex-CEO of STAR CJ Network looks back. GOOGLE New Measures 16 CHROME DATA ANALYTICS & MEDIA Study on Carriage Fees 32 GEC The Key to Success 33 28 ABP/STAR What Lies Ahead? 34 EDITORIAL This fortnight... Volume 3, Issue 10 EDITOR Sreekant Khandekar o whom will you attribute the success or failure of a television commercial? Is it the agency, the PUBLISHER Prasanna Singh T filmmaker or the brand owner? In feature films, which inspire the ad film industry in many EXECUTIVE EDITOR ways, the onus is more on the director than anyone else. But in the case of ad films, the agency or Prajjal Saha the marketer is the face of the film. The filmmaker, unless he is an iconic name, is seen as a mere SENIOR LAYOUT ARTIST executioner. However, one can equally argue that it’s the director who gives visual Vinay Dominic grammar to the script to deliver an impactful audio-visual story. LOGISTICS Rajesh Kanwal May 16-31, 2012 Volume 3, Issue 10 `100 Yes, the early days of television commercials did produce a few names which ADVERTISING ENQUIRIES 44 Neha Arora, (0120) 4077866, 4077837 NEW AD FILMMAKERS were equally iconic, such as Prahlad Kakkar and Shyam Benegal.
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