Diamond Estates – The Winery Niagara-on-the-Lake, Ontario, About Diamond Estates & Spirits

Established in 2001, Diamond Estates Wines & Spirits quickly grew to become a national and spirits production, marketing and distribution company. The Diamond Estates sales agency markets Canadian and international wines and spirits to boards and licensed establishments throughout Canada.

Diamond Estates’ award-winning family of Canadian wines includes 20 Bees, Dan Aykroyd, De Sousa, Dois Amigos, EastDell Estates, FRESH, Lakeview Cellars, Seasons, NHL Alumni Hat Trick Wines and Sundance Wines. At this state-of-the-art winemaking facility in Niagara-on-the-Lake, Diamond Estates crafts wines sourced from specifically chosen and carefully managed vineyards throughout Ontario.

Diamond Estates’ portfolio also includes such compelling international brands as Fat Bastard Wines and Rodet from France, Lungarotti and Vinissimo from Italy, Mad Dogs & Englishmen from Spain, Long Flat, and Angus The Bull Australian wines and numerous others from around the world.

Diamond Estates also represents such successful spirits brands as Hpnotiq, Pama Liqueur, Wild Africa Liqueur, Fireball Shooter, Fat Bastard Wines, Dr. McGillicuddy’s Schnapps, and Tito’s Handmade Vodka.

Diamond Estates’ winery, marketing, distribution and sales agency business has developed into one of the fastest-growing wine and spirits organizations in Canada.

Diamond Estates – The Winery Niagara-on-the-Lake, Ontario, Canada About Diamond Estates The Winery

43,000 square foot state-of-the-art winemaking facility on 30 acres of land and with new production equipment

4.5 million liters of cooperage

Production has grown from 7,000 cases in 2000 to 300,000 cases in 2013

Diamond Estates processes 3,000 tonnes of grapes annually representing the 3rd largest wine grape purchaser in Ontario

Expansion capability for another 1.5 million litres of production

Located on the “Golden Mile” of Niagara-on-the-Lake, Ontario, Canada. Short drive to Niagara Falls.

Producer of top VQA brands: Lakeview Cellars, EastDell Estates, Dan Aykroyd Wines, De Sousa Wine Cellars, 20Bees Wines, FRESH Wines, Sundance Wines, NHL Alumni Wines Hat Trick, Crooked Pine Wines Diamond Property The Diamond Team

Winery Cellar Team Ontario Administration & Sales Team Diamond Estates Mission

To strengthen the relationship with our suppliers every day by delivering on every promise and commitment we make, and every goal we set Our focus is on building brands, both from other suppliers as well as our own. To that end we are:

Manufacturers and Marketers of brands of wines and spirits, both domestically produced and internationally represented Partners with our suppliers and believe Diamond Winemaking Team (left to right): Scott McGregor, Winemaker, in building relationships Tom Green, VP. Winemaking & Jason Roller, Winemaker. Investing in people for the future National and International scope

Owned Canadian Wine Brands EXPORT Diamond Estates is Ontario’s 2nd Largest Icewine Producer

Export Distribution: China Russia Chq Republic Japan Poland Korea Norway United Kingdom Nigeria India West Africa United States Germany

Icewine | Ontario as a World Leader

GRAPE VARIETIES In Ontario, Icewine must be made from vitis vinifera grape varieties or the hybrid variety . The most popular varieties are Vidal Blanc, and . Some small lots include Gewürztraminer, and Cabernet Sauvignon..

REGULATION Icewine production is regulated in Ontario under the VQA Act and regulations. Strict standards are monitored by VQA inspectors, from vineyard to the bottle. Rules cover grape varieties, harvest procedures, winemaking, and testing before the wine is released. No wine may use the term “Icewine” on its label unless it is certified by VQA Ontario. Icewine | Wine Character & Style

• Rich aromas and flavours of ripe tropical fruits such as lychee, papaya and pineapple

• Sweet with firm backbone of acidity for good balance

• Enjoyed as dessert or with dessert

• Perfect complement for rich, strongly flavour foods such as fois gras and aged blue cheese

• Pairs well with spicy, sweet and savoury flavours

• Also used as a “dosage” for or cocktails Diamond Estates 2013 Wine Awards

WINE MEDAL COMPETITION Lakeview Cellars 2010 Baco Noir Reserve Double Gold Vinum Gradecense - Hradecký pohár vína 2013, Prague EastDell 2011 Cabernet Sauvignon Icewine Gold Wine Align – National Wine Awards of Canada 2013 Lakeview 2010 Cabernet Sauvignon Reserve Gold Wine Align – National Wine Awards of Canada 2013 Lakeview Cellars 2011 Cabernet Sauvignon Icewine Gold MUNDUS VINI Great International 2013, Germany Lakeview Cellars 2012 Vidal Icewine Gold EnoExpo 2013, Poland Lakeview Cellars 2007 Riesling Icewine Gold EnoExpo 2013, Poland

Lakeview Cellars 2011 Cabernet Sauvignon Icewine Silver Vinum Gradecense - Hradecký pohár vína 2013, Prague EastDell Estates Black Label 2011 Shiraz Silver InterVin Wine Competition 2013 Lakeview Cellars 2012 Vidal Icewine Silver InterVin Wine Competition 2013

Lakeview 2010 Baco Noir Reserve Bronze Wine Align – National Wine Awards of Canada 2013 Lakeview 2012 Vidal Icewine Bronze Wine Align – National Wine Awards of Canada 2013 Crooked Pine 2012 Late Harvest Cabernet Franc Bronze Wine Align – National Wine Awards of Canada 2013 Crooked Pine 2012 Late Harvest Vidal Bronze Wine Align – National Wine Awards of Canada 2013 EastDell Estates Black Label 2011 Bronze InterVin Wine Competition 2013 Lakeview Cellars 2010 Cabernet Sauvignon Reserve Bronze InterVin Wine Competition 2013 Lakeview Cellars 2010 Reserve Bronze InterVin Wine Competition 2013 Lakeview Cellars 2010 Syrah Reserve Bronze InterVin Wine Competition 2013 Crooked Pine 2012 Late Harvest Cabernet Franc Bronze InterVin Wine Competition 2013

Diamond Estates Wine Awards Cont’d

WINE MEDAL COMPETITION Lakeview Cabernet Sauvignon Reserve 2007 Gold All Canadian Wine Championships 2011 Lakeview Cellars Reserve Gold Awards 2010 Lakeview Cellars Riesling Icewine Best Canadian Wine Japan Wine Challenge 2009 Lakeview Cellars Vidal Icewine 2005 Gold Mondiales des Vins 2007 Lakeview Cellars Vidal Icewine 2008 Gold All Canadian Wine Championships 2010 Lakeview Syrah Reserve 2007 Silver Ontario Wine Awards 2011 Lakeview Cabernet Sauvignon Reserve 2007 Silver Ontario Wine Awards 2011 Lakeview Syrah Reserve 2007 Bronze InterVin Wine Competition 2011 Lakeview Syrah Reserve 2007 Bronze Canadian Wine Awards 2011 Dan Aykroyd Signature Cabernet Sauvignon 2007 Double Gold Best of Category, All Canadian Wine Championships 2012 Dan Aykroyd Signature Vidal Icewine 2005 Wine of the Year Ontario Wine Awards 2008 Dan Aykroyd Discovery Series Cabernet Shiraz 2009 Double Gold, Best of Category, All Canadian Wine Championships 2009 EastDell Estates Cabernet Franc Reserve 2006 Gold All Canadian Wine Championships 2010 EastDell Estates Sauvignon Blanc Reserve 2009 Silver InterVin Wine Competition 2010 EastDell Estates Black Cab 2009 Silver All Canadian Wine Championships 2011 De Sousa Cabernet Franc Icewine 2007 Gold All Canadian Wine Championships 2009 De Sousa Cabernet Franc Icewine 2006 Best Ltd.Ed. Sweet Wine Cuvee Wine Awards 2009 FRESH Sauvignon Blanc Chardonnay 2008 Gold All Canadian Wine Championships 2010 FRESH Wine Gewurztraminer Riesling 2009 Silver All Canadian Wine Championships 2011 Hat Trick Red 2010 Best Value Red Blend in Canada, Intl Value Wine Awards 2012 Hat Trick Red 2010 Silver Cuvee Wine Awards 2012 Hat Trick Red 2010 Best Label Design Ontario Wine Awards 2011 20 Bees Cabernet Franc Icewine 2007 Silver InterVin Wine Competition 2009

Celine Dion Cellars

“It’s an honour and a privilege to be associated with Diamond Estates The Winery. Their passion for winemaking matches my passion for music. More importantly, 100% of my royalties from the sale of this wine, go directly to The Celine Dion Foundation, our non-profit organization supporting a variety of worthy causes with emphasis on helping children in need” – Celine Dion

Our vast Canadian landscape is renowned for its spectacular scenery, year round. At quick glance many forests often tend to blend together except, of course, for that one crooked pine tree that catches your eye. It stands out, uniquely from the rest. The same runs true to these wines; they are crafted to be exceptional, unforgettable and truly Canadian in standing out from the rest.

Dan Aykroyd first developed his love of fine wine while working on Saturday Night Live and the first Blues Brothers movie.

Dan is convinced from his travels that Canada makes some of the best wines in the world and his wines are a reflection of that belief.

The EastDell logo depicts the blue heron, which has a natural migration path across our vineyards. As a water creature, the heron is a symbol of going with the flow and working with the elements of Mother Nature rather than against her. This is a true testament to our winemaking team’s practices. The essence of FRESH Wines is to deliver unique, fruit- forward blends that will instantly stimulate one’s palate; much like a fresh bouquet of flowers.

NHL Alumni Hat Trick Wines The Lakeview Cellars line of wines is produced in small lots and only during what our winemakers and growers feel are truly Reserve quality years for the specific grape.

Riders Valley

A rugged horseback trek taken by only a few exposed a unique valley tucked far away off the beaten path, surrounded by lush, rolling vineyards.

Intense daytime sunshine followed by crisp evening breezes make for healthy vineyards that produce ripe, intensely colored wines balanced in both acidity and tannins.

This valley is home to undisturbed nature and a place where wild horses can roam wild and free. Here hidden vineyards and treasured panoramas are cherished with the utmost respect.

Riders Valley. Dare to explore the road less travelled.

The magnificent terroir and landscape of Ontario offered an opportunity to expand our roots while continuing our passion for winemaking. We have learned to work in tandem with the ever changing “Seasons”, from spectacular spring and summer blooms, to brilliant cool autumn nights and legendary Canadian winters. Our roots continue to grow and mature with every passing season and so do those of our vines, in which we honour through this majestic wine.

It’s time to Sundance!

In Celebration of the Sun. Sundance is a wine that pays homage to the sun. It is sunny weather that encourages the grape’s bud to break and flower. When the sun enhances the flowering of the grape, it means a better, more flavourful yield at harvest time. Sundance is made with the very best grapes from these yields. They are carefully grown and selected to provide a wonderful, consistent wine-tasting experience. Here’s to the sun. And to Sundance.

Private Labels Private Label Icewines www.diamondestates.ca Niagara-on-the-Lake, Ontario, Canada