Inclusion at Scale: Deploying a Community-Driven Moderation Intervention on Twitch Johanna Brewer Morgan Romine T.L. Taylor MIT CMS/W AnyKey MIT CMS/W Cambridge, MA 02139, USA Burbank, CA 91605, USA Cambridge, MA 02139, USA
[email protected] [email protected] [email protected] ABSTRACT and the challenges marginalized broadcasters in particular face Harassment, especially of marginalized individuals, on net- when going live. worked gaming and social media platforms has been identi- HCI scholars have built upon this work, generating findings fied as a significant issue, yet few HCI practitioners have at- that resonate with prior studies in the field of computer- tempted to create interventions tackling toxicity online. Align- mediated communication. Researchers have observed how ing ourselves with the growing cohort of design activists, we streams can function like online "third places" where participa- present a case study of the GLHF pledge, an interactive pub- tory communities form around their shared experiences, noting lic awareness campaign promoting positivity in video game the important influence the streamer has over the emergent live streaming. We discuss the design and deployment of culture of the group [22, 36, 46]. While some investigations a community-driven moderation intervention for GLHF, in- into large-scale live stream chats draw parallels to well-worn tended to empower the inclusive communities emerging on concepts like information overload and communication break- Twitch. After offering a preliminary report on the effects we down, there is increasing evidence to indicate that the massive, have observed based on the more than 370,000 gamers who fast-moving chats that characterize the most popular streams have participated to date, the paper concludes with a reflection actually represent a new, legible form of communication called on the challenges and opportunities of using design activism "crowdspeak" [14, 21, 24].