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5(;7, DAY 2 1HU\HY` My 2 Cents: Audience Real Life Drama at Disney NATPE Gives Appreciation is worth Hasta Que Te Conocí Indies a Good more than ratings Page 3 iopic musical drama Hasta Rate of Return que te conocí profiles the life INSIDE: Guest Opinion, of Mexican singer-songwriter B n addition to all the major U.S. Rick Feldman speaks Juan Gabriel. Disney Media studios here in Miami, the mini- Distribution Latin America (DMD- studios (such as Lionsgate and his mind LA), the distribution and production I Viacom) and the mini-majors (such arm of The Walt Disney Company Page 16 Latin America, Somos Productions as A+E and Starz) are on the scene. and Juan Gabriel have begun But put together, they represent production on the series, which is just seven percent of the total number COMING UP: DISCOP slated to premiere in the U.S. on with the story of his mother, Victoria of exhibiting companies at NATPE. Istanbul edition for Telemundo in 2016. Hasta que te Aguilera Valadez. Played by Dolores However, they generate 70 percent conocí is produced by Mexico’s BTF Middle Eastern sales Heredia, Victoria is a girl from a poor of revenue for the organization and Media. Gabriel himself is a partner town who sacrifices everything to be constitute 80 percent of buyers’ February 20 on the project, which will be shown expenditures. on TNT and TV Azteca, in addition with her true love, Gabriel Aguilera. Although still a considerable to Telemundo. Despite her determination, she is The 13-episode series, which forced to put her son, then named amount in terms of dollar figures, the VideoAge chronicles Juan Gabriel’s rise from Alberto, up for adoption in order to indies are left with just 20 percent of Daily on Ciudad Juarez, Mexico, to stardom provide a better life for him. the pie to be divided among over 250 as a successful musician, begins The series chronicles seven exhibiting content sellers. the go (Continued on Page 4) (Continued on Page 4) Discop Istanbul Not to Bring Discord ore changes are in store for Discop Istanbul. The Mmarket is considering moving its start from March to June for its 2017 edition, or reinforcing the March dates with a strategic alliance. In March 2014 Patrick Zuchowicki Jucaud announced that he sold 50 percent of Discop Istanbul to the local trade organizer, Globus Fairs. This action prompted some concerns by Turkish TV content distributors. Here at NATPE, all Turkish companies are reluctant to talk about the discord with Globus, except for saying that the major distributors will be under one umbrella stand as sign of discontent. Some wondered why the Discop organizer, Paris and Los Angeles-based Zuchowicki Jucaud, did not merge with the Istanbul Chamber of Commerce (ICC), which successfully organized an umbrella stand at MIPCOM. After showing initial interest in an interview, Globus Fairs did not reply to VideoAge Daily’s e-mail (Continued on Page 4) My 2¢ In order to win the digital challenges, traditional TV outlets have to return to the Audience Appreciation Index and fuhggedabout ratings. Indeed, once again quality matters more than quantity. n old but still popular Italian TV showman, but it is carried out –– usually in Las Vegas –– before Renzo Arbore, recently made a point that a new show goes on the air. For this purpose, CBS Astarts to make sense again. In an interview maintains a Las Vegas research center, while other he decried the almost-abandoned practice of TV networks use some of the 800 research companies networks relying on the Audience Appreciation scattered across the country to conduct both Index more than ratings. qualitative and quantitative analyses. Arbore recalled that during the height of his In our May 2006 Issue, VideoAge reported that variety show Bandiera Gialla (Yellow Flag), on Italy’s quantitative research from focus groups helps the public broadcaster RAI, it pulled in only 25 percent networks fine-tune the show, but most important of the audience compared to another of his shows, are the “quantitative” results that determine how Allegre Fisarmoniche (Happy Accordions), both of attractive a show will be to advertisers. VIDEOAGE DAILY which aired in the 1970s. However the appreciation It has also been pointed out that there is no index for Bandiera Gialla was higher and the public fixed correlation between ratings and appreciation AT NATPE would stay home so as not to miss it. indexes, and that large TV audiences are not always Flash forward to 2007, when a 23-year-old satisfied audiences. KIOSK 200-K struggling U.S. cable TV network, AMC, decided to Experts explain that large audiences are beef up its line-up with a few high-quality original composite audiences, meaning that many viewers MAIN OFFICE: 216 EAST 75TH STREET STE PW series, including Mad Men, just before being are sitting in front of TV screens without actually NEW YORK, NY 10021 yanked from some cable carriages. At that time, choosing to watch that specific program. Thus, in TEL: (212) 288-3933 AMC ranked 21st among cable many instances high FAX: (212) 288-3424 channels in primetime viewing. ratings may go hand In the beginning, even though in hand with a low WWW.VIDEOAGE.ORG WWW.VIDEOAGELATINO.COM Mad Men pulled just one million appreciation index WWW.VIDEOAGE.IT viewers, they were highly when viewers regret sought-after by subscribers that they have wasted EDITOR-IN-CHIEF who were also vociferous about their time by watching DOM SERAFINI continuing to be able to watch that show. There are cases in which high EDITORIAL TEAM Mad Men. So, in a matter of ISME BENNIE (CANADA) months, not only did the MSOs appreciation indexes LUCY COHEN BLATTER stop threatening to remove AMC are combined with low ILANA ENGELBERG from the basic cable bundle, but ratings. Public service CARLOS GUROVICH increased their per sub fee from broadcasters tend to DIXON GONZALEZ MESTRE produce quite a lot of LEAH HOCHBAUM ROSNER 20¢ to 40¢. Today, even if just BOB JENKINS (U.K.) 500,000 viewers watch a series, such programs. CAROLINE INTERTAGLIA AMC will not scrap it, as long This relationship NICOLE MEROGNO as the show has devoted and was recently described committed followers. in a Los Angeles Times ASSOCIATE PUBLISHER “IT’S NETFLIX. THEY WANT TO KNOW IF WE LIKE MONICA GORGHETTO The AMC lesson was not lost THAT ORANGE SHOW” article titled “Trump on Netflix, which, in 2013, began chases ratings, but it’s BUSINESS OFFICE supplementing its mediocre TV a new game,” which LEN FINKEL and film offerings with captivating original series explained, “Ratings ain’t what they used to be. Once LEGAL OFFICE such as House of Cards and Orange Is The New Black. an easy predictor of success, the TV numbers game ROBERT ACKERMANN, Netflix doesn’t release ratings figures, however it has become if not outdated, complicated. Judging STEVE SCHIFFMAN is known that it makes extensive use of acceptance from the awards bestowed in recent years, ratings WEB MANAGER or appreciation index surveys. have an antithetical relationship with voters’ notion BRUNO MARRACINO Nowadays, only a handful of TV networks around of ‘best.’” DESIGN/LAYOUT the world make use of appreciation surveys. One of In my view, TV channels that want to succeed CARMINE RASPAOLO these is the BBC in the U.K., which uses the Audience amongst cord-cutters and other challenges brought ILLUSTRATIONS Appreciation Index (AI), Italy’s RAI, which utilizes by the digital world should fully embrace the BOB SHOCHET a Qualitel index and Austria’s ORF, which runs its appreciation index, just like Netflix does. Indeed, in own system. the modern age, like in the old age, quality matters In the case of BBC, 85 represents an excellent AI more than quantity. (while 60 or less is poor), while RAI’s index goes Dom Serafini from one to 10. In the U.S. the AI is called “qualitative research,” January 20, 2016 Cover Stories (Continued from Cover) NATPE Indies Discop Discord Disney’s Drama To render these statistics more dramatic, for the questions. However, here at NATPE, Zuchowicki periods of the artist’s life (played by five different major U.S. studios, LATAM (NATPE’s main focus) Jucaud told VideoAge Daily that indeed he tried to actors) from ages three, five, 14, 25 and 40. In 1971, represents eight to 14 percent of their global contact the ICC, only to be told that they can only at the age of 21, with his first recording contract, business. operate outside Turkey. In any case, he wanted to Alberto changed his name to Juan Gabriel. VideoAge Daily has estimated that the collective reassure Turkish distributors: “I’m now back in The artist is known as “El Divo de Juarez” and business done at NATPE by the 250 indies, full control of Discop Istanbul and in addition, I with 23 records on the Latin Pop Albums chart, including follow-ups to and from other marts, is managed to get the Tech Export Union of Turkey Juan Gabriel has more top 10 albums on the chart $50 million. This is against their investment of $12 to invite 100 buyers with all expenses paid by than any other artist. million, which gives a return close to one to four. them. At this point we have 350 buyers already Disney’s Leonardo Aranguibel, Hasta que te However, for Darrin Holender, president of committed,” he said. conocí creator and executive producer, explained Multicom Entertainment, the Fontainebleau Zuchowicki Jucaud founded Discop Istanbul that the series (“a demanding production”) set-up poses several obstacles: “The challenge in 2010.