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Lawsuit Over Use of Name 'Buzz' Ends with Settlement

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Lawsuit Over Use of Name 'Buzz' Ends with Settlement Inside: PQuake . .Page 2 THE UbiComp . .Page 3 Ferst season opens . .Page 3 Campus events . .Page 4 WHISTLE F A C U L T Y /S T A F F N E W S P A P E R V O L U M E 25, N U M B E R 33 • O C T O B E R 8, 2001 T H E G E O R G I A I N S T I T U T E O F T E C H N O L O G Y Lawsuit over use of name ‘Buzz’ ends with settlement Larry Bowie Anaheim Angels. trademarks, which would have a Institute Communications “We think this case shows we significant impact on the Institute. and Public Affairs mean business when it comes to pro- Each time a licensed item bearing tecting our trademarks, and we’re a Georgia Tech trademark is sold, the Triple-A minor league base- willing to challenge those people who Institute collects a portion of the ball team that called itself the infringe on them,” said Tammy Tuley wholesale price. Georgia Tech derives A Salt Lake Buzz agreed last Purves, a director of client communi- nearly $300,000 annually from week to pay Georgia Tech $600,000 cations for Institute Communications licensing its trademarked logos — for infringing on Tech’s trademarked and Public Affairs. revenue that funds much-needed name for its mascot “Buzz.” Last year the baseball team scholarships, internships, and other The settlement, filed in U.S. changed its name to the Salt Lake student-focused programs. District Court in Atlanta, ends a three- Stingers. However, Tech officials were Georgia Tech and the baseball year legal battle between the minor concerned that permitting the Salt team became entangled over the league team and Tech over the rights Lake Buzz to go unchallenged could rights to the Buzz name after owner to the name Buzz. Tech, whose mas- lead to other encroachments on Tech Joe Buzas moved his baseball fran- cot Buzz is one of the best-known trademarks. chise to Utah in the early 1990s and mascots in the country, has owned “The name Buzz is synonymous renamed it the Salt Lake Buzz, a nod the trademark for use of the word for with Georgia Tech,” Purves said. to the old Salt Lake City Bees. sporting and entertainment purposes “With our visibility as a top-ranked The name passed unnoticed until since 1988. university, our mascot has become 1997 when Salt Lake Buzz merchan- The terms of the settlement bar one of the most popular in sports dise was seen on sale in Atlanta. the Salt Lake team from using Buzz today. This settlement is testament to Tech began negotiating with the team in the team’s name, web site, or for our ownership of the trademark, and and asked Buzas to stop using the merchandising purposes. In addition, the efforts of Tech and the Collegiate name. The team initially agreed, but a trademark application the team Licensing Company, our licensing reneged and filed a lawsuit in a Utah filed for the name “Buzzy,” the team agency, to protect our brands.” court against Tech, asking the court photo by Stanley Leary mascot, was dismissed, according to In addition, she said, trademark to allow the team to continue using Licensing logos like Buzz can generate as the settlement. The team is a AAA infringement could reduce the rev- the name. Georgia Tech filed the much as $300,000 in annual revenue. Pacific Coast League Affiliate of the enue collected from Georgia Tech’s countersuit in 1998. Tech professor garners nation’s top prize in physical chemistry Sean Selman Tech.” of Sciences is proud to be associated Institute Communications The 2002 Irving Langmuir Award with Professor El-Sayed, as he repre- and Public Affairs — sponsored by The General Electric sents the very best in the tradition of Fund and the General Electric great scientists and great academi- egents’ Professor Mostafa Corporate Research and Development cians. I am honored to call him a col- El-Sayed, the Julius Brown Center — will be given to El-Sayed by league and a friend.” R Professor in the School of the American Chemical Society (ACS), The Irving Langmuir Award in Chemistry and Biochemistry, is to a not-for-profit membership organiza- Chemical Physics was established in receive the 2002 Irving Langmuir tion founded in 1876 and chartered 1964 by the General Electric Award in Chemical Physics, the by a 1937 Act of the U.S. Congress. Foundation to recognize and encour- nation’s highest prize in that field. With a membership of almost age interdisciplinary research in Professor El-Sayed, director of the 159,000 chemists, chemical engi- chemistry and physics. Its namesake, Laser Dynamics Laboratory, is one of neers and other practitioners of the Irving Langmuir, earned the 1932 the top physical scientists in the chemical sciences, the ACS is the Nobel Prize in Chemistry. His work on world. He earned the Langmuir Award world’s largest scientific society. filaments in gases led directly to the for his work using short-burst lasers “Professor El-Sayed is a giant in invention of the gas-filled incandes- to study the transportation of elec- the field of chemical physics,” said cent lamp and to the discovery of trons within different materials, Gary Schuster, dean of the College of atomic hydrogen. He later used the including semi-conductor and metal- Sciences. “His contributions have latter discovery to develop the atomic lic nanoparticles and photosynthetic photo by Stanley Leary expanded understanding in numer- hydrogen welding process. systems. Despite his stature as a researcher, El- ous areas. He is a pioneer who has “Although the Langmuir Prize rec- “I feel so honored to receive this Sayed continues to teach freshmen, saying charted a path that many have fol- ognizes his outstanding scientific dis- award,” El-Sayed said. “I am especial- “Interacting with really bright students is lowed. His contributions to science coveries, Professor El-Sayed’s ly pleased because it is given for a one of the major attractions here at Tech.” extend far beyond his research dis- achievements as a mentor and body of work rather than one specific coveries. teacher are certainly as profound,” thing. I came to Georgia Tech specifi- “The Langmuir Prize is a recogni- said Laren Tolbert, chair of the cally because they allowed me to cre- the 10 years I have spent conducting tion of these spectacular achieve- ate the laser dynamics lab. Seven of this research have been here at ments,” Schuster said. “The College El-Sayed continued, page 2 w w w . w h i s t l e . g a t e c h . e d u 2 October 8, 2001 “QUOTE- Tech team to assess damage in New York City Larry Bowie The focus of this assessment will Institute Communications be to document the type of struc- and Public Affairs ture as well as specifics of damage UNQUOTE” incurred as a result of the event. avid Frost, a professor of Qualitative and quantitative informa- civil engineering and director tion on structural and non-structural “The security is really loose. of the Georgia Tech Regional damage will be gathered. In addi- Airlines do not X-ray cargo on a D Engineering Program, will lead a tion, digital photographic records regular basis. There are all team of faculty and graduate stu- will be geo-referenced to the kinds of security threats going dents to collect damage assessment descriptive information through the into the belly of aircraft ... A data of the World Trade Center vicin- use of GPS technology. whole host of new processes ity using an advanced digital data When field data has been collect- will have to be implemented, system he developed for earthquake ed, the entire results of the survey including electronic scans and reconnaissance missions. will be uploaded into a GIS data- dogs.” The National Science Foundation base and examined for detailed syn- —Mo Bazaraa, managing direc- (NSF) awarded Frost $20,000 to col- thesis and analysis of damage tor of Tech’s Logistics Institute, lect and analyze data on structural degree and extent. on the potential security hole engineering and damage assessment PQuake was successfully utilized that exists in the airlines’ han- while debris is being removed. Frost earlier this year following the devas- dling of air cargo. and his team are one of eight univer- Frost’s team received one of eight uni- tating earthquake in Gujarat, India. (Atlanta Business Chronicle) sity-based engineering and social sci- versity research grants to collect data It is ideally suited to form the core ence research teams from across on the impact of the WTC damage. of post-event damage surveys in the country that were awarded New York, Frost said. “The laws of physics reveal the grants last week. Frost has participated as a mem- Frost and his team will use a new potential for 20 more years of To cover the logistical support ber of numerous post-earthquake software application for the palmtop exponential progress ahead of required for this effort, Georgia Tech reconnaissance teams including computer that his research group us. If the engineers are clever has agreed to match the NSF award teams that responded to the Loma has developed called “PQuake.” enough -- which historically with an additional $10,000. Prieta, Northridge, Izmit and Gujarat The software allows several teams they have been -- they will be “As part of the recovery efforts events. As a result of these experi- to simultaneously collect and input able to find ways to produce following the terrorist attacks, there ences and his ongoing research in digital data, digital photos and the nanoelectronic structures is a need to gather high quality infor- using imaging and information sys- Global Positioning System (GPS) that physics says are feasible mation to assess the condition of tems in civil engineering research, coordinates as they assess the vicini- and reasonable.” buildings in the vicinity of the World he created a group to develop cus- ty.
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