MANX PEOPLE POWER SURVEY OF POLITICAL OPINION
By HPI Research
September 2011 SURVEY MANX PEOPLE POWER
CONTENTS
Page
3 Manx People Power Survey: Top 7 Action Points
4 Viewpoint by Simon Richardson
5 Why and how survey was carried out
6 Most important issues in next five years
7 Rating of Government performance
8 Majority dissatisfied with Chief Minister selection process
10 Views on VAT negotiations
12 Relationship with UK – lukewarm and worsening
14 How to make the Island’s voice heard at Westminster
16 How Manx people would vote in UK
18 Little voter support for Privatisation
19 Ramsey Pier – a polarising issue
20 Views by age group, gender, region, place of birth
22 IOM people among happiest in the world
23 Details of how research survey was structured
Page 2 MANX PEOPLE POWER SURVEY
Manx People Power Survey: Top 7 Action Points
1. Popular input to Chief Minister (CM) selection process 2. Mechanism requiring CM candidates to announce candidature, and national policies before general election 3. ... and to participate in public debates (as in UK and USA) 4. Hire specialist Political Lobbying Company, well-connected at top UK level 5. Opportunity to activate over half a million strong Manx supporters in UK 6. Consider IOM Referendum on VAT Agreement 7. Improve efficiency of Government spending and management of economy
Page 3 SURVEY MANX PEOPLE POWER
VIEWPOINT BY SIMON RICHARDSON A useful and overdue exercise that should be welcomed by politicians
The People Power Survey, which was carried out by independent research company HPI Research under commission from local resident Professor Hugh Davidson represents the most comprehensive political research to have been undertaken in the Isle of Man for decades. Amazingly some 93 per cent of those questioned as part of the substantial survey said they had never before been asked for their views on important issues facing the Island. Politicians in the Isle of Man are not part of a party system. The majority of those who stand do so as independents. The type of research carried out in the People Power Survey should be welcomed by them all as a useful and meaningful window into the prevailing views of the electorate on a range of pressing issues; helping them make democracy work better within a non- party system. With an election just around the corner those standing for the House of Keys enter the contest knowing the mood of the nation, and what is expected of them from the people. A number of action points have been identified by the study, and it will be interesting in the coming months and years to see how many are acted upon – or at least debated. The election takes place on September 29th – let’s hope for a good turnout of voters and that those entrusted by the people can successfully steer the Island through what will be difficult times.
HOW THE RESEARCH WAS CARRIED OUT By Alan Cooper, Executive Partner, HPI Research
Ed: How reliable are the results from the survey? A: Extremely reliable. We know that the results that we obtained are within 3 percentage points of the true picture that we would achieve if we surveyed the entire population. UK opinion polls typically interview 1,000 people, to represent a universe of over 50 million adults. We interviewed a representative sample of 1055 IOM residents. Ed: How can the sample be representative when you didn’t talk to me? A: The sample is representative of the IOM population on all key factors – so, if we didn’t interview you, we did interview a large number of people probably quite like you! Ed: Were the questions ‘spun ‘to get the answers you wanted? A: Firstly neither Hugh Davidson, nor I, have any agenda for the survey other than wanting to find out what the Manx People think. Secondly, as an independent professional market researcher I follow the Market Research Society Code of Conduct, which guarantees that questions are asked in a completely fair way. Ed: How familiar are you with IOM? A: I have lived in Douglas since 2002. I am aware of the main issues on the Island, which helped me design the survey. Ed: Does the booklet contain the complete report? A: The booklet summarises the main findings. The full Report will be deposited in the Tynwald Library and the Manx Museum Library in October 2011.
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WHY WAS THIS RESEARCH SURVEY DONE? (Hugh Davidson questioned by Editor)
Ed: What was the purpose of the research? HD: To establish what ordinary people (as opposed to vocal individuals or vested interests) think are the most important issues, how they can best be tackled, and to evaluate Government performance. This reliable evidence will provide politicians, civil servants, and members of the public with a precise map of what people think; and hopefully encourage wider debate on national issues, plus greater political participation. Ed: Is this the first political poll ever conducted in the Isle of Man? HD: Yes, although Liberal Vannin has, coincidentally with this survey, carried out research on a more restricted range of questions, using a reputable research company and reliable sample base. All good quality research is to be welcomed, since the IOM is one of the most under- researched countries in the West. Ed: Do you think it’s important to try and focus discussion on national rather than local issues? HD: Yes. Local issues matter to voters, but in this Election, with the VAT shadow overhead, there seems to be more emphasis on national issues, and this Research Survey is designed to support this. With small constituencies and easy access to MHKs, there can be disproportionate emphasis on local issues in General Elections. Ed: Do you think the IOM Government communicates its national policies clearly to the electorate? HD: The IOM is unusual in lacking political parties. This has many advantages. An important disadvantage is that national policies and priorities receive limited debate, and are not always clearly communicated to the general population. Ed: Who paid for this Survey? HD: I did. Ed: Why? HD: To stimulate debate, help chart a successful future for the Island, and increase Government accountability. Ed: Have you got a hidden agenda? HD: No. I am not standing for election, nor do I run a business on the Island. The only axe I have to grind is to help ensure the voice of the public is listened to, and acted upon.
Page 5 SURVEY MANX PEOPLE POWER
VAT AND RELATED FINANCIAL PROBLEMS ARE THE DOMINANT FUTURE ISSUES
Most important issue facing IOM in next 5 years – spontaneous mentions over 4%
ISSUE Total % Mentioning* VAT and related 50 issues Financial problems – 33 VAT general Spending cuts – 15 health, education, etc UK relationship 10 problems High/rising prices 9 Unemployment/loss 8 of jobs Poor 6 Government/need new leadership Interests for 4 young/leisure activities Immigration 4 Increase in taxation 4 *Some people mentioned more than one issue
Comment: • The three primary issues are linked to the economy • VAT most important to men (57%) • AB social class attached relatively more importance to top three economic issues – 56% for VAT, 39% for financial problems, 21% for spending cuts • Few differences by geographical area, but spending cuts a relatively bigger issue in West (21%)
Page 6 MANX PEOPLE POWER SURVEY
VERY GOOD RATING FOR GOVERNMENT ON QUALITY OF LIFE, POOR ON VAT NEGOTIATIONS AND EFFICIENCY
Government Ranking on Top 8 Performance Areas Rating Issue % Good % Poor Net Score % (Good minus Poor) ? Managing the Economy 41 26 +15 X VAT Agreement Negotiations 17 48 -31 Health 63 11 +52 Education 73 5 +68 X Efficiency of Government spending 23 40 -17 ? Relations with UK Government 36 26 +10 ? Immigration 31 23 +8 Quality of life 73 5 +68
Comment: • Government viewed as delivering very good result on Quality of Life – not only Health and Education, but also Social Services (+42% net score), Law & Order (+66%), and developing Manx culture/identity (+47%). • Clear dissatisfaction with VAT negotiations and efficiency of Government,. However dissatisfaction over VAT may relate more to the result of the negotiations than to the way they were handled by the IOM. • Over the years, the IOM Treasury Team appears to have operated very skilfully in open negotiations with the larger and better resourced UK. However, in the past 3 years, following the global financial crisis, the negotiating environment has become much less favourable. In a context where, over many years, the Island has failed to establish close political relationships with Downing Street, especially at Political Adviser Level, winning financial arguments has not been enough (see page 14). • Mixed views on Government performance on managing the economy, UK relations and immigration • Women and younger people aged 16-24 had the most favourable view of Government performance; men and the 45-59 age group had the least favourable view. • On balance, Government thought to have had ‘Good’ performance over past 5 years – with 32% saying ‘Good’, 24% ‘Poor’, 42% ‘About Average’, 2% ‘Don’t know’.
Page 7 SURVEY MANX PEOPLE POWER
MAJORITY OF PEOPLE VERY DISSATISFIED WI TH PROCESS FOR SELECTING CHIEF MINISTER
• Nine out of ten know the Chief Minister (CM) is currently appointed following Tynwald vote • But 63% think CM should be selected by IOM electorate, versus 27% who favour a Tynwald vote. • An overwhelming 93% think CM prospects should declare their interests before the General Election, and 90% that they should be required to take part in public debates.
Hon Allan Bell MHK Hon Anne Craine MHK Hon Steve Rodan SHK Peter Karran MHK
Q. Do you think that MHKs who are interested in standing for election as Chief Minister, should declare this publicly in the run up to the General Election?
Total 16- 25- 45- 60+ Male Female Born Born E S W N AB C1 C2 DE 24 44 59 IOM Else- where
Yes 93 96 96 92 89 91 95 92 94 95 89 93 92 92 95 92 91
No 6 2 4 7 9 8 4 7 6 5 9 6 7 8 4 7 8 Don’t Know 1 2 - 1 2 1 1 1 1 - 3 1 1 3 1 1 1
Page 8 MANX PEOPLE POWER SURVEY
TH PROCESS FOR SELECTING CHIEF MINISTER
Q. If prospective MHKs are interested in standing for election as Chief Minister, should they be required to take part in public debates, so that people can become aware of their opinions and potential policies on important issues?
Total 16- 25- 45- 60+ Male Fem Born Born E S W N AB C1 C2 DE 24 44 59 IOM Else- where Yes 90 94 94 87 87 90 90 90 90 92 89 87 87 89 91 91 89 No 7 4 4 10 10 7 7 8 6 5 9 8 12 8 8 6 6
Don’t 3 2 2 3 3 2 3 2 4 2 2 5 2 2 1 2 6 know
Comment: • There is a major disconnect between the current system, and what the public wants. Note that only 6% said ‘Don’t know’ when asked about their preferred system for selecting the CM, (and 4% opted for another system). • One possible approach would be to allocate 50% of CM votes to the general public, 50% to Tynwald members. This system of distributing voting rights across different interest groups is used by some countries to select party leaders • In response to the almost unanimous public view, the next Tynwald could legislate to require all CM prospects to announce their candidature and national policies ahead of the 2016 election, and to participate in public debates
Page 9 SURVEY MANX PEOPLE POWER
BIG MAJORITY WANT A REFERENDUM ON VAT AGREEMENT
Q: “Before accepting the new VAT Agreement with UK, do you think that the IOM Government should submit the final proposals to a ‘Manx Referendum’ – a vote by the electorate?”
Yes 68% No 22% No opinion/ don’t know 10% TOTAL 100%
MOST PEOPLE THINK UK HAS TREATED IOM UNFAIRLY IN VAT NEGOTIATIONS
Q: “Do you think that UK Government is treating IOM fairly or unfairly, in the negotiations of the VAT Agreement with the IOM Government?”
Unfair 69% Fair 17% Unsure/don’t know 14% TOTAL 100%
Comment: • We did not have time to ask why people wanted a Referendum on VAT, or how they might vote if there was one. There is great concern about the impact of the new VAT Agreements on people’s lives, and, based on anecdotal feedback, little public understanding of how they work, and what the likely implications are for the ordinary household. • The large majority in favour of a Referendum may reflect a desire for more information, discussion and debate on the topic. One could argue that the Government needs to communicate the rationale for, and implications of, the Agreements more widely ... and effectively. • Neither did we ask people why they thought the IOM had been treated unfairly. One could speculate that the unfairness and inequity lies not in the fact of VAT renegotiation in favour of the UK, which many expected, but in the magnitude of the transfer (£5,400 per IOM household every year), and the short time given to make this massive adjustment (a staircase of only 3 years to 2013/14)
Page 10 MANX PEOPLE POWER SURVEY
A FEW FACTS ABOUT THE VAT AGREEMENTS:
• 2009 Agreement involved £114 million reduction of IOM Government income from 2011-12 onwards. • In February 2011, Tynwald approved a budget which included plans to recover this reduction. • In July 2011, further reduction in IOM Government income was announced. This becomes £75 million in 2013-14. • Latest reduction noted by Tynwald, but not yet agreed or signed. • Combined reduction in IOM Government income is £190 million per year from 2013-14. This is equivalent to £5,400 per IOM household per year, or 36% of total Government income.. • The gain per UK household is under £8 per year – equivalent to 2 pints of beer and a big Mac
BENEFITS OF NEW VAT TRANSFER PAYMENTS
TO AVERAGE UK HOUSEHOLD
Page 11 SURVEY MANX PEOPLE POWER
ISLE OF MAN’S RELATIONSHIP WITH UK IS LUKEWARM AND WORSENING
Q. What three words come to mind when you think how UK Government regards the IOM?
Unimportant, disregarded, small, irrelevant, don’t 30% care, uninterested
Tax Haven, tax evasion, money launderers 19%
Bullying attitude, nuisance, don’t like us, jealousy, 14% thorn-in-side, pain in the neck, irritating
Source of Money, drain on money, push over, cash 10% cow
Other words 27%
TOTAL 100%
Comment: • IOM residents think UK regards IOM as a tax haven, unimportant, a nuisance, or a source of cash. • Although around half the IOM population was born in the UK, perception is that relationship leaves much to be desired. • And it has deteriorated in past 3 years - men and AB category more likely to hold this view.
Page 12 MANX PEOPLE POWER SURVEY
UK IS LUKEWARM AND WORSENING
PERCEPTIONS OF QUALITY OF IOM GOVERNMENT’S RELATIONSHIP WITH UK GOVERNMENT – ONLY 32% SAY ‘GOOD’
Extremely Good 1 Very Good 8 Good 32% Quite Good 23 About Average 42 Quite Poor 14 Very Poor 5 Poor 24% Extremely poor 5 Don’t know 2 TOTAL 100%
OVER HALF THINK RELATIONSHIP BETWEEN THE TWO GOVERNMENTS HAS WORSENED IN LAST 3 YEARS
Improving a lot 1 Improving 12% Improving a little 11 Staying same 31 A little worse 33 A lot worse 19 Worse 52% Don’t know 5 TOTAL 100%
ant, a nuisance, or a source of cash. , perception is that relationship leaves much to be desired. y more likely to hold this view.
Page 13 SURVEY MANX PEOPLE POWER
IOM GOVERNMENT RELATIONS WITH TOP LEVEL IN UK GOVERNMENT CONSIDERED WEAK, AND STRONG PUBLIC SUPPORT FOR RETAINING POLITICAL LOBBYING COMPANY
Perceived Strength of Relationship Q: “Do you think that senior % IOM politicians and civil Extremely strong 0 servants have strong Very strong 1 Strong 6% relationships with people at Quite strong 5 the top level in UK About average 39 Government, or average or Quite weak 32 Very weak 8 Weak weak relationships?” 46% Extremely weak 6 Don't know 9 TOTAL 100%
Q: “As a method of having the IOM Government’s point of view on different issues better known in the UK, do you think it a good idea to employ a well-connected lobbying company to put forward the Island’s perspective to UK politicians at Cabinet level and Senior Civil Servants?”
Views on whether well-connected UK lobbying company should be employed
Don’t know 7%
No, not a good idea Yes, a Good 33% idea 60%
Comment: • By 3:1 people think senior Manx politicians should spend more time travelling to build stronger relationships with UK politicians ...but only slightly over half would support extra money for travel! • The IOM already employs a very competent PR company – Lansons – but political lobbying at a high level is a specialised activity. • If a Specialised UK Political Lobbying Company was appointed, it would need to be very skilfully briefed, motivated, managed, and measured. There are people outside Government with these skills, to complement Government resources. One or two might be persuaded to serve on a volunteer basis, alongside public sector policy-makers, in managing the Lobbying Company effectively.
Page 14 MANX PEOPLE POWER SURVEY
WE COULD ACTIVATE OVER HALF A MILLION PEOPLE IN THE UK ON AN ISSUE CRITICAL TO THE ISLAND
Q: “Imagine that an occasion arose when you cared about a particular issue to do with the IOM’s relationship with, or treatment by, the UK Government. And that you wanted people you know in the UK to write to their MP or newspapers about it. How many friends, relatives, work colleagues or other contacts do you have in the UK who might do this?”
Number of friends, relatives, colleagues in UK who might write to MP or newspaper on important IOM issues
Number of Active UK Contacts % of Manx People None 15 1-5 29 6-10 21 11-15 8 16-20 6 21+ active UK contacts 18 Don’t know 3
TOTAL (AVERAGE 10.4) 100
Comment: • There are 65,000 adults in the Isle of Man. Multiplying this by an average of 10.4 contacts per adult, we have a total of 670,000 people in UK who might be encouraged to write to their MP or newspaper (or to blog) about an important IOM-UK issue; like the VAT Agreement. • If only 5% wrote to their MP, that would be 32,500 letters, or an average of 50 per member. • Manx people travel quite often to the UK, and it is evident that many have strong UK connections. The response to the Reciprocal Health Agreement began to demonstrate how effective this support could become, if well orchestrated.
Page 15 SURVEY MANX PEOPLE POWER
IN UK VOTING TERMS, THE ISLE OF MAN WOULD PROBABLY BE A SAFE CONSERVATIVE SEAT
Q: “If there was a General Election in the UK next month, and you were allowed to vote, which party would you consider voting for?”
How Manx People Would Vote How UK People Would Vote
9% 10%
Preferences 36% among 49% those voting for the three main UK parties
55% 41%
Manx People Power, July 2011 YouGov, July 2011 (Average of 12 UK Polls)
Comment: • The tables above only cover shares of the three main political parties, totalled to 100%. In the IOM Poll, 19% said ‘Don’t Know’, 5% ‘Refused’, 3% favoured the Green Party, 2% the BNP, and 5% other parties. • In the IOM, support for the Conservative Party increased with age. On the above 3 party basis, Labour was slightly ahead among 16-24 year olds, but Conservative was the choice of 64% of the over 60 year old group. • The Conservatives were ahead among all other demographic groups except the West, especially Men, those not born on the IOM, and those living in the South and the North of the Island. • There was little difference in voting preferences by social class
Page 16 MANX PEOPLE POWER SURVEY
61% OF IOM RESIDENTS REGARD THEMSELVES AS MANX, AND HALF WOULD LIKE MORE INDEPENDENCE
Perception of National Identity (%) Nationality All Born IOM Born Elsewhere Manx 44 80 13 More Manx than British 17 13 20 TOTAL MANX 61 93 33 British 23 4 16 More British than Manx 10 2 40 TOTAL BRITISH 33 6 56 Other 6 1 11 TOTAL 100 100 100
Comment: • It is encouraging that 33% of those born elsewhere now regard themselves as Manx • Could or should the IOM do more to encourage the 54% of those born elsewhere, who still view themselves as British, to regard themselves as Manx? Many of this group may have resided on the Island for years, and see it as their long term home.
Perceptions on whether the IOM has the right level of Independence Should have more 48% Should have less 6% Present level about right 43% Don’t know 3% TOTAL 100%
Comment: • This question is obviously topline only, and there was not time within the interview to explore the issue in more detail • 55% of the 16-24 year old age group favoured more independence
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THERE APPEARS TO BE LITTLE SUPPORT FOR HAVING GOVERNMENT SERVICES/FACILITIES OPERATED BY COMPANIES
Q: “Do you think that the following buildings or services should be operated by the IOM Government, companies or volunteers?
Which type of organisation should operate Government Services? Service/Facility Government Companies Volunteers Don’t Know Jurby Prison 86 11 1 2 IOM Ports 79 17 2 2 Road Maintenance 76 21 1 2 Post Office 74 22 2 2 Bus Services 71 26 1 2 Ronaldsway Airport 66 29 1 4 Manx Electric Railway 65 18 15 2 Steam Trains 62 18 18 2 Manx Electricity Authority 61 34 1 4 Horse Trams 57 18 20 5 Steam Packet 54 39 3 4 Villa & Gaiety 51 41 6 2
Comment: • While Conservative is the UK party most favoured by IOM residents, they are clearly not right-wing privatisation fanatics. • Note that the question relates to operation of these facilities/services, not ownership. • There is strong minority support for having the Villa/Gaiety run by the Private Sector, and some interest in using volunteers on our Victorian transport system. • For those disappointed by this result, and keen to improve the public return on these assets, other options involving more limited private sector involvement may be worth exploring. • There is a majority in favour of the Government running the Steam Packet, but this would only be feasible if it was purchased – very expensive, and unlikely.
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RAMSEY PIER REMAINS A POLARISING ISSUE
Q: “As you may be aware, there has been some discussion about the possible future of Queen’s Pier, in Ramsey. The Pier is currently closed as it is in a state of disrepair. In simple terms there are several possible options. Which option, or options, would you personally support?”
Should Ramsey Pier be made safe, demolished or refurbished for public use? Option Cost % Agree Made safe £1.8 million 44 Demolished £2.5 million 35 Refurbished £12 million 36 TOTAL 115* • Some mentioned more than one option
Options given by interviewer as part of the Question above:
Spend a smaller amount of money (approx £1.8 million) to make essential repairs so that it does not deteriorate further, or fall into the sea.
Spend a larger amount of money (approx. £12 million) to repair and refurbish it so that it can be opened and used by the public.
Spend what is necessary (approx £2.5 million) to demolish it.
Don’t know.
[Interviewer note: Tynwald has recently approved the ‘essential repair – approx £1.8M option’– but only a few may be aware of this]
Views differed greatly between the North and Other Regions North East South West Make Safe 53 46 35 39 Demolish 17 36 48 40 Refurbish 63 31 25 31 TOTAL 133* 113* 108* 110* * Some mentioned more than one option
Comment: • This was a difficult decision for Tynwald, and, seeing this result, it may feel justified in its decision to ‘Make Safe’. • The North, being closest to Ramsey Pier, is the only region with strong support for refurbishment.
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DIFFERENCES IN ATTITUDE BET WEEN DEMOGRAPHIC GROUPS
IOM BORN vs BORN ELSEWHERE • Few significant differences • Manx culture – identity more important to Manx born, education to those born elsewhere • Latter more inclined towards Conservative
AGE GROUPS 16-24 • VAT & Immigration more important to middle aged, 25-44 who are more critical of Government performance on 45-59 60+ these issues. Also want more independence. • Over 60s very positive on Social Services, Law & Order; more inclined towards Conservative. • 16-24s are least interested in politics or in more independence. More inclined towards Labour.
NORTH SOUTH • SOUTH: Happiest, and most Conservative • WEST: Slight preference for Labour
EAST WEST • NORTH + WEST: Health most important • WEST: Manx Culture & Identity more important
Page 20 MANX PEOPLE POWER SURVEY
WEEN DEMOGRAPHIC GROUPS
Men vs Women • Women happier, more interested in Quality of Life issues than Men • Women more concerned re cost of travel to UK • Men more interested in economic issues, more critical of Government performance on VAT, efficiency and UK relations
SOCIAL CLASSES
AB • AB Class happiest C1 • Health, Social Services, Law & Order, Immigration and Cost of Travel to UK, more important to C2/DEs C2 • DEs most interested in Manx Culture and Identity, and DE most positive about Social Services
Page 21 Should Ramsey Pier be made safe, demolished or refurbished for public use? Option Cost % Agree Made safe £1.8 million 44 Demolished £2.5 million 35 Refurbished £12 million 36 TOTAL 115* • Some mentioned more than one option
Options given by interviewer as part of the Question above:
Spend a smaller amount of money (approx £1.8 million) to make essential repairs so that it does not deteriorate further, or fall into the sea.
Spend a larger amount of money (approx. £12 million) to repair and refurbish it so that it can be opened and used by the public.
Spend what is necessary (approx £2.5 million) to demolish it.
Don’t know.
[Interviewer note: Tynwald has recently approved the ‘essential repair – approx £1.8M option’ – but only a few may be aware of this]
Views differed greatly between the North and Other Regions North East South Make SafeSURVEY MANX53 PEOPLE POWER46 35 Demolish 17 36 48 Refurbish 63 31 25 TOTAL MOST133* PEOPLE113* ON THE 108*ISLE OF MAN * Some mentioned more than one option DESCRIBE THEMSELVES AS ‘VERY HAPPY’
Q: “How happy would you say you are with the overall quality of your life?”
% Very happy 60 Satisfied 35 Disappointed 3 Very unhappy - No real feeling 2 Don’t know - TOTAL 100
Comment: • The happiest people on the Island were from the South (66% Very Happy), those aged 60+ (64%), AB class (63%), and Women (63%). • In a recent MORI Poll (June 2011), 25% of the UK population described themselves as ‘Very Happy’. • In 2005, the IOM tagged onto a 30-country survey of Happiness by the leading research company – GfK/NOP. The IOM headed the 31 country table, with 58% ‘Very Happy’, followed by Australia (46%), and USA (40%). UK was in sixth place, with 32% ‘Very Happy’ – see Table below.
IOM is clearly ahead of all other countries surveyed by GfK NOP
Saudi Arabia 28 Brazil 29 Top 10 ‘Happy countries’: Sweden 30 % of people saying they Mexico 31 are ‘Very Happy’ Canada 32 UK 32 India 34 Egypt 36 USA 40 Australia 46 Isle of Man 58 Sample base: 30,000
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RESEARCH SAMPLE
• Total of 1,055 interviews completed • Nationally representative sample of IOM residents 16+ • Certain sub-groups (16-24 year olds, those living in areas outside Douglas and East) boosted to provide increased robustness for detailed analysis • Final sample weighted to be in line with IOM population for gender, age, born IOM or elsewhere, and area lived in (Census 2006, which is latest available)
SEG (socio-economic grouping) weighted to approximate similar level as UK (SEG not recorded on IOM Census)
No of People % weighted Gender Male 504 49 Female 551 51
Place of Birth IOM 492 46 Elsewhere 563 54
Age 16-24 188 13 25-44 336 34 45-59 257 26 60+ 274 27
Location Douglas & East 531 53 Ramsey & North 180 18 Peel & West 154 11 South (inc. Castletown, Port Erin, Port St 190 18 Mary)
Social grade AB 304 26 C1 367 31 C2 262 23 DE 132 20
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RESEARCH METHOD
• Computer Aided Telephone Interviewing (CATI)
• Conducted by experienced, central-London located agency of telephone interviewers, supervisors and managers
• Follows standards laid down by recognised industry bodies
° Market Research Society (MRS)
° European Society of Market & Opinion Research (ESOMAR)
• Quality management standard ISO 20252 2006
° Registered under Data Protection Act, 1998
• Interview piloted prior to full launch
• Average interview duration 28-30 minutes
• Interviews conducted 6-21 July 2011
° Weekdays 4-9 pm
° Weekends 10 am – 5 pm
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