Hugo Boss Won Three of the Four Dolce & Gabbana, Parfum Sparkle of Fruit with a Warm DEVELOPMENTS Cairo Shopping Fifi Awards for Men’S Fragrances in 2003

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Hugo Boss Won Three of the Four Dolce & Gabbana, Parfum Sparkle of Fruit with a Warm DEVELOPMENTS Cairo Shopping Fifi Awards for Men’S Fragrances in 2003 product. Charles Reaching out to the segment of more than Schumann, the model 35 million people under the age of 25 in Egypt, for the fragrance’s Hugo recently sponsored a welcome party at campaign, has been the American University in Cairo that embodied the face of the the spirit of the modern generation. Students Baldessarini fashion collection for the last four years. His range of Boss fragrances has lifestyle and success struck a chord with successful as the proprietor men and women. of Schumann’s in Boss Bottled, introduced Munich - one of in 1998, represents the most famous enjoyed fragrances contemporary masculinity bars in Europe and samples during the that reconciles apparently where the campaign three-day event. Prestige Distribution, one of the largest local Distribution also represents such conflicting concepts: brains was shot – perfectly “Work hard, fragrance agents. prestigious brands as the Yves and guts, knowledge and represents the play hard” was the Saint Laurent Beauté Group, feeling, reason and emotion. brand. theme of a giant ACHIEVEMENTS Max Factor cosmetics, Kenzo, A multifaceted fragrance, board game played A testament to its innovation and international Puig, Sogedimo, Moschino, it combines a cool, fresh RECENT out at two popular popularity, Hugo Boss won three of the four Dolce & Gabbana, Parfum sparkle of fruit with a warm DEVELOPMENTS Cairo shopping Fifi Awards for men’s fragrances in 2003. In the Balmain and Loewe. sensuous undertone. It is an Boss Intense, the centers, the Serag Haute Couture category, Baldessarini Hugo Boss unmistakable masculine scent newest addition to and Akkad malls. won both Best Parfum and Best Flacon for a new PRODUCT for the man who redefines success, self-confident the women’s fragrance line-up was launched Staged outside the launch. The award for the best new perfume The first Hugo fragrance, Hugo and sensuous. in the fall of 2003. Projecting sophisticated Palais de Parfum in the Prêt-a-Porter category went to Boss In Man, was launched in 1995. Launched in 2000, Boss Woman embodies sensuality and mature femininity, the eau de stores, shoppers Motion. The Fragrance Foundation awards, Its irreverent “Your Rules” the strength and confidence of women in the parfum ventures into the territory of female became human which are the single most important in the fine campaign targeted a young twenty-first century. A modern harmony of seduction, bringing out the self-awareness and game pieces as they fragrance industry, recognize the best new scents generation of trendsetters, not minimalism and femininity, the fragrance unfolds self-confidence within every woman. Developed tried to “Connect Four” to win Hugo Boss prizes. as well as classic favorites in the United States, trend followers. Individualistic with the top note of mandarin, mango and the by perfumer Ursula Wandel from the world- Teaming up with Mobinil, a leading mobile France, Germany, the United Kingdom, Spain and and urban, the clean, clear exotic kumquat – a symbol of inner strength in renowned House of Givaudan, Boss Intense telecommunication provider, customers who Italy. A jury of industry experts has decided the daytime scent is masculine the Southern Indian culture – and hits home with reverberates passion with vanilla orchid heart purchased qualifying Hugo Boss fragrance Fifi Awards for the past 30 years. and unmistakably different. Moss, a strong and feminine heart note. note accords, intensified by the warmth and products were given a Mobinil mobile phone line sandalwood, fir balsam base notes, earthy heart Powerful and positive, Boss in Motion was depth of ambery and musky base notes. Overall, absolutely free. HISTORY notes, and natural, fresh top notes characterize the best selling men’s fragrance launched it is an intensely feminine In 2002 Hugo Boss was one Since 1991, Proctor & Gamble (P&G) Prestige the youthful scent. worldwide in 2002. Fizzy citrus notes and green and sensual fragrance with a of the main sponsors of the Beauté has held the license for Hugo Boss Two years later, Hugo Woman exploded onto headspace accords in the top notes give way sophisticated edge that makes Defile´ Creation, a three-day beauty products, which include fragrances the scene. Like Hugo Man, it is a fresh light to exotic cinnamon and cardamom, underlined it so distinct. A fragrance event that featured numerous and cosmetics. P&G Prestige daytime fragrance with high feminine sensuality with the sensual base notes of precious woods destined to become a classic, fashion shows for designers MARKET Beauté creates fragrances of that emanates positive energy. Targeted at and musk. Men who wear Boss In Motion enjoy the launch of Boss Intense and leading cosmetic and Modern, superior character by engaging enterprising, independent women, who are open- the exhilarating rush that sharpens the mind was the biggest for a Hugo fragrance firms. international, the world’s most creative minded and curious, it has base notes of vanilla and challenges the body. They seek optimal Boss women’s scent to date, The grand opening of individualistic: In an perfumery talent. The and precious woods, fruity and floral heart notes performance in their work, leisure and social with net outside sales of $70 Felopateer Palace, an exclusive intangible market extensive knowledge of these and fresh green apple and papaya flower top lives. Shaped like a ball, encased in smooth metal, million for P&G Beaute. fragrance and accessories where image is everything, Hugo Boss fragrances talented individuals is combined with the best notes. the Boss In Motion flacon invites touch and play. Always in touch with the boutique in Cairo’s prestigious capture the most desirable characteristics of aroma chemicals from external fragrance houses The Hugo range was extended with spicier, Every extraneous element has been concealed lifestyles of successful men First Mall, was sponsored by modern life. Hugo Boss designer fragrances are and intelligent consumer research, giving P&G an stronger scents for use after dark beginning inside the sphere; even the nozzle is completely and women, Hugo has offered Baldessarini consistently among the top ten for retail sales unrivalled knowledge of in 1999, when the hidden and is distinguished only by its glowing pocket-sized editions of its in the 100 markets where they are available consumer understanding provocative side of Hugo orange color. best-selling Hugo Man (40 ml) worldwide, with annual sales exceeding one and a proprietary emerged in Dark Blue for Understated luxury is the message sent and Hugo Deep Red (30 ml) billion euros. approach to translate men. Like a cocktail that by Baldessarini, the third and most exclusive perfumes. The limited edition The Hugo, Boss and Baldessarini ranges appeal consumer feedback creates a certain buzz on brand from Hugo Boss. Named after Werner flacons have been exclusively to confident, successful men and women of all and designer inspiration a special night out, Dark Baldessarini, who was head designer for many custom-designed in metal into precise fragrance Blue oozes confidence and years at Hugo Boss, the fragrance embodies containers that slip into the smallest bags and fragrance and development guidelines. sex appeal for a man who enjoyment of the finest life has to offer by those pockets. attended by a P&G possesses is ready to experiment. with the profile and character to appreciate it. In addition to consistently meeting the cosmopolitan crowd of the social elite. patented technologies Provocative, seductive, with Paying homage to one of perfumery’s most expectations of consumers’ fragrance that uniquely change suede base notes, cypress classic ingredients, patchouli, preferences, Hugo Boss has created BRAND VALUES the fragrance profile, and sage heart notes, lime Baldessarini debuted in a vibrant online community for its Hugo Boss captures the spirit and values of resulting in ‘new world’ and ginger top notes it 2002 with an ultra- loyal clients. The Hugo Innovator modern life with fragrances welcomed as fragrance characters. fuses energy and sensuality, contemporary twist Club is the exclusive online innovative and destined to become classics. In 1993, P&G Prestige strength and femininity. by incorporating the connection point. Members stay Bottled in award-winning designs, each new Hugo Beauté diversified Hugo Hugo Deep Red is patchouli flower for the in the know with the latest style Boss fragrance sets another standard for package Boss into the three the evening choice for first time in a Hugo Boss and brand secrets from Hugo, as design. Carefully matching its Hugo, Boss and brands that have made seductive, daring women. well accessing internet games, Baldessarini ranges to the profiles of successful the company one of the Launched in 2001, Deep screensavers, special offers and individuals, the brand is synonymous with world’s leading fashion Red is enjoyed by witty pre-launch product previews. individualism, self-confidence, and vitality. groups: Boss, Hugo and women who don’t care Baldessarini. The three what the crowd thinks or PROMOTION www.hugoboss.com Hugo Boss brands does. Sensual, woody base Hugo Boss’s irreverent “Your Rules” campaign share a philosophy of notes are built on vaulted Hugo Man to the attention of young providing complete, with elegant floral adults worldwide at its 1995 launch. Since then, clearly positioned lifestyle collections. heart notes and every new fragrance has maintained the bold, Things you didn’t know about Hugo Boss products in Egypt are exclusively fruity top notes sensual, self-confidence with which Hugo Boss Hugo Boss distributed by Prestige Distribution, a division of like pear and blood has quickly come to be associated. Comptoir Egyptien de Representation and one orange. A market innovator everywhere it is sold, Hugo of the largest companies in the local fragrance While Hugo Boss was the first brand to offer product sampling Hugo Boss has the highest turnover of any men’s market.
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