INVESTIGATING THE REASONS WOMEN WEAR CHOKER NECKLACES
by
HEATHER ANN WILLIQUETTE
B.A., University of Wisconsin-Eau Claire, 2015
A thesis submitted to the Graduate Faculty of the
University of Colorado Colorado Springs in partial fulfillment of the requirements for the degree of
Master of Arts
Department of Psychology
2019 ii
This thesis for the Master of Arts degree by
Heather Ann Williquette has been approved for the Department of Psychology by
Laith Al-Shawaf, Chair
Michael A. Kisley
Michelle J. Escasa-Dorne
Date 7-31-2019 iii
Williquette, Heather Ann (M.A., Psychology) Investigating the Reasons Women Wear Choker Necklaces Thesis directed by Assistant Professor Laith Al-Shawaf
ABSTRACT
Choker necklaces have been around for centuries, carrying with them different cultural and societal connotations. However, little to no research investigates the reasons why women continue to wear choker necklaces today. Three studies were conducted in an attempt to explain why women may choose to wear choker necklaces. The first study (N = 204) examined women’s self-reports pertaining to her physical appearance and behaviors, and men’s perceptions of a woman in a photo on various measures. For the photo evaluations, we manipulated three different photos of three different women to create two conditions of a woman either wearing a choker or not wearing a choker. Men were randomly assigned to one of these conditions and were asked to evaluate the photograph. Findings reveal that women who self-reported wearing chokers more frequently had higher sociosexual orientations than women who self-reported wearing chokers less frequently, and men perceived the woman in the Choker condition to have a higher sociosexual orientation than the woman in the Nonchoker condition. In the second (N = 103) and third studies (N = 99), we assessed other women’s perceptions of the women in the photo conditions. Women perceived the woman in the Choker condition to have a higher sociosexual orientation than the woman in the Nonchoker condition. Results indicate that choker necklaces may be a cue to women’s sociosexual orientation.
TABLE OF CONTENTS
CHAPTER
I. INTRODUCTION............................................................................................... 1
Chokers May Indicate Submissiveness....................................................... 2 Chokers May Cue Sexual Accessibility...................................................... 3 Chokers May Advertise Femininity............................................................ 4 Chokers May Accentuate Biological Features............................................ 5 The Handicap Principle............................................................................... 8 The Present Study ..................................................................................... 11
II. STUDY 1.......................................................................................................... 13
Method...................................................................................................... 13
Participants.................................................................................... 13 Materials ....................................................................................... 14 Procedure ...................................................................................... 18
Analyses.................................................................................................... 20
Female Participants....................................................................... 21 Male Participants .......................................................................... 22
Results....................................................................................................... 24
Female Participants....................................................................... 24 Male Participants .......................................................................... 26 v
III. STUDY 2 ........................................................................................................ 29
Method...................................................................................................... 29
Participants.................................................................................... 29 Materials & Procedure.................................................................. 30
Analyses.................................................................................................... 30 Results....................................................................................................... 31
IV. STUDY 3........................................................................................................ 33
Method...................................................................................................... 33
Participants.................................................................................... 33 Materials & Procedure .................................................................. 34
Analyses.................................................................................................... 34 Results....................................................................................................... 35
V. GENERAL DISCUSSION .............................................................................. 37
Chokers as a Function of Sociosexual Orientation................................... 38 Chokers as a Function of Physical Attractiveness (Not Femininity)........ 39 Chokers May Not Indicate Submissiveness.............................................. 41 Chokers May Not Be Evolutionary Handicaps......................................... 42 Limitations & Future Directions............................................................... 43 Conclusion ................................................................................................ 47
REFERENCES ..................................................................................................... 48 APPENDIX A: INSTITUTIONAL REVIEW BOARD APPROVAL................. 58 APPENDIX B: STUDY 1 MATERIALS............................................................. 59 APPENDIX C: STUDY 2 MATERIALS............................................................. 77 vi
APPENDIX D: STUDY 3 MATERIALS............................................................. 88 vii
LIST OF FIGURES
FIGURE
1. Women’s Self-Reports of Choker Frequency and SOI-R ......................................... 24 2. Women’s Self-Reports of Choker Interest and SOI-R .............................................. 25 3. Women’s Self-Reports of Choker Interest and Physical Attractiveness.................... 26 4. Men’s Perceptions of Choker Frequency and SOI-R ................................................ 27 5. Women’s Perceptions of Choker Frequency and SOI-R (I) ...................................... 32 6. Women’s Perceptions of Choker Frequency and SOI-R (II) ..................................... 36
CHAPTER I
INTRODUCTION
From the broad collars of Ancient Egypt (Brovarski, 1997), to the bone necklaces of Native American warriors (Bucci, 2015; Garber, 2016), to the Austrian kropfkettes of the mid- to late-1800s (Graff, 2016), to the colliers de chien or “dog collars” of the 1940s (Bucci, 2015), to the resurgence of plastic tattoo chokers in America in the 1990s (Graff, 2016; McCarthy, 2016; Schiffer, 2016), the popularity of choker necklaces has fluctuated in and out of different societies for centuries (Garber, 2016; Graff, 2016; Komar, 2017; Schiffer, 2016). Choker necklaces, more commonly known as “chokers,” are necklaces worn snugly around the neck. Chokers carry with them a number of cultural connotations and purposes, including the physical/spiritual protection of its wearer or an indication of the wearer’s status or royalty (Garber, 2016; Komar, 2017). The admiration for chokers as a fashion trend boomed in the 19th Century with Princess Alexandra of Denmark. It is believed that Alexandra started wearing lavish choker necklaces to hide a small scar on her neck (Bucci, 2015; Graff, 2016; Komar, 2017). English women were nevertheless inspired by her grandiose style and chokers soon became part of the 19th Century vogue in Westernized society.
Indeed, many women donned choker necklaces to conform with the fashion trends of that time period (Garber, 2016; Graff, 2016; Schiffer, 2016) and today, chokers have become a more modern trend in the United States (McCarthy, 2016). The history of
2chokers reveals an abundance of information on the cultural and societal purposes of chokers. However, little to no information can be found on the possible biological or psychological significance of choker necklaces. Are choker necklaces just an arbitrary fad, or might they have a biological basis? To answer this question, we’ve explored several possible explanations for why women may wear choker necklaces.
Chokers May Indicate Submissiveness
Many internet searches reveal there is a prevalent connotation among laypeople that underlies wearing a “choker” or “choker necklace”. This connotation is that chokers indicate some degree of submissiveness. Top search results from Urban Dictionary, Google, and other search platforms include terms like collar and submission, many of which stem from both men’s and women’s definitions of chokers. From these terms, it seems that people may perceive choker-wearing to indicate some degree of submissiveness in its wearer (Bhattacharya, 2016).
In traditional opposite-sex relationships, men typically show more sexual arousal from dominance and women typically show more sexual arousal from submission (Jozifkova, 2018). Could choker-wearing reflect a mating strategy whereby more submissive women attempt to attract dominant men? Previous research has shown that more dominant males often have more sex partners than less dominant males (Ellis, 1995; Hopcroft, 2006; Mealey, 1985). Being on top of the hierarchy both increased one’s chances of having multiple sex partners and maximized one’s chances of consequently passing on genes (Mealey, 1985).
Chokers being perceived as an indicator of submissiveness could be a product of either misinterpreting mating signals or executing a specific mating strategy. This
3suggests women who wear chokers are more submissive than women who do not wear chokers. Our first hypothesis is that chokers might indicate submissiveness. This hypothesis leads to the predictions that women who wear choker necklaces are more submissive than women who do not wear choker necklaces, and that women who wear choker necklaces are perceived by others to be more submissive than women who do not wear choker necklaces.
Chokers May Cue Sexual Accessibility
Another common connotation of choker necklaces is that chokers are indicative of a woman’s sexual accessibility (Stephens, 2016). A search of the words “choker necklace” into Google or Urban Dictionary will bring up a plethora of memes, satirical images, and connotations related to chokers, with a large portion of those referring to the promiscuity of women who wear chokers (Stephens, 2016; Urban Dictionary, n.d.).
Men who are more interested in a high sociosexual orientation, or short-term mating and casual sex, prefer women who are more experienced in the bedroom (Buss, 2015). This is because past sexual behavior is a good predictor of future sexual behavior, so women who have had many short-term partners in the past may be likely to engage in short-term mating again in the future (Buss, 2015; Buss & Schmitt, 1993). Men who prioritize sociosexuality over commitment will often look for physical or behavioral cues in women that signal to them the woman may be receptive to casual sex.
If a man can quickly and efficiently interpret whether a woman is signaling her sociosexual orientation through use of a visible cue such as a choker necklace, then his expense of effort will not be in vain. This suggests the possibility that chokers might be a cue to women’s sociosexual orientation. Our second hypothesis is that chokers might cue
4sociosexual orientation. This hypothesis leads to the predictions that women who wear choker necklaces have higher sociosexual orientations than women who do not wear choker necklaces, and that women who wear choker necklaces are perceived by others to have higher sociosexual orientations than women who do not wear choker necklaces.
Chokers May Advertise Femininity
In general, people tend to assess how physically attractive someone is by first looking at his or her face (Little, Jones, & DeBruine, 2011). Among women, facial femininity is one of the strongest statistical predictors of physical attractiveness (Cunningham, 1986; Gangestad & Scheyd, 2005; Grammer & Thornhill, 1994; Koehler, Simmons, Rhodes, & Peters, 2004; Little et al., 2011; Perrett et al., 1994; Rhodes, Chan, Zebrowitz, & Simmons, 2003). Estradiol, a type of estrogen correlated with fertility (Lipson & Ellison, 1996), is a hormone that contributes to specific facial features like a smaller chin, a smaller jaw, rounder eyes, and higher cheekbones (Farkas, 1987; Little et al., 2014). These facial features contribute to what is known as “facial femininity” (Little et al., 2011). When it comes to mating, men tend to prefer women who have these characteristics because these characteristics are indicative of women’s physical health & reproductive value. Specifically, women who possess these facial features are perceived as more youthful, more fertile, and more disease-resistant than women who do not have these facial features (Buss, 2015; Gangestad & Scheyd, 2005; Wheatley et al., 2014).
Men prefer women who have higher levels of estradiol and consequently perceive women with smaller chins and higher cheekbones to be more feminine (Farkas, 1987). Thus, if more feminine women are more likely to wear chokers, it is possible that men will perceive women who wear chokers to be more feminine. This suggests that chokers
5may advertise a woman’s femininity. Our third hypothesis is that choker necklaces might advertise femininity. This hypothesis leads to the predictions that women who wear choker necklaces are more feminine than women who do not wear choker necklaces, and that women who wear choker necklaces are perceived by others to be more feminine than women who do not wear choker necklaces.
Chokers May Accentuate Biological Features
Previous research shows that evolved standards of attractiveness are indicators of fertility, health, and reproductive success (Buss, 2015; Gangestad & Scheyd, 2005; Perret et al., 1998; Singh, Dixson, Jessop, Morgan, & Dixson, 2010; Thornhill & Gangestad, 2006; Wheatley et al., 2014). One of these evolved standards of attractiveness in women is their Waist-to-Hip Ratio (WHR). WHR is a measure of a person’s fat distribution and is calculated by taking the circumference of the waist and dividing it by the circumference of the hips (Singh, 1994a, Singh et al. 2010). WHR starts developing for women during puberty and, due to increased levels of estrogen, involves the accumulation of fatty tissue on the hips, thighs, and buttocks (Lassek & Gaulin, 2007; Singh et al., 2010; Tovée, Maisey, Emery, & Cornellisen, 1999). This overall fat distribution plays an essential part in the perceived attractiveness of women, such that women who have broader hips and smaller waists, or women with a low WHR around .70, are considered by both men and women to be the most desirable mates (Singh, 1994a, 1994b, 1994c, 2006).
Over time, WHR has become a cue to women’s fertility and health, and this is particularly crucial to men who are looking for a healthy mate to carry and raise their offspring (Singh, 1993, 1994a, 1994b, 1994c, 2006; Singh et al., 2010). A woman with a
6high WHR is more likely to be obese, which is connected to health problems such as diabetes and cardiovascular mortality (Huxley, Mendis, Zheleznyakov, Reddy, & Chan, 2010; Vazquez, Duval, Jacobs, & Silventoinen, 2007), is more likely to experience higher rates of various health problems such as heart disease, and may have more difficulty getting pregnant (Buss, 2015). Thus, a high WHR would not be evolutionarily desirable. A woman with a low WHR, on the other hand, tends to be reproductively successful and fertile and thus is perceived by men to be attractive (Marlowe & Wetsman, 2001; Singh, 1993, 1994a, 1994b, 1994c, 2006). Women who are looking for a mate may highlight their physical characteristics, such as WHR, as a mating strategy to attract a mate of the opposite sex; specifically, by drawing more attention to physical features that men find attractive and desirable in a potential mate (Singh & Bronstad, 1997).
There are numerous examples of cultural products worn in a way to accentuate desirable, biological features. For example, women who wear makeup are predominantly perceived to be more attractive (Etcoff, Stock, Haley, Vickery, & House, 2011; Graham & Jouhar, 1981; Mulhern, Fieldman, Hussey, Leveque, & Pineau, 2003; Osborn, 1996). Makeup helps to accentuate specific facial features such as youthfulness (Porcheron, Mauger, & Russell, 2013), the wideness of eyes (Jones, Porcheron, & Russell, 2018; Morikawa, Matsushita, Tomita, & Yamanami, 2015), and facial contrast between skin tone and the eyes and lips (Russell, 2003, 2009). Skirts and dresses with cinched waists accentuate women’s WHR (Barber, 1995; Singh, 1993). Finally, high heels accentuate women’s lumbar curvature (Lewis, Russell, Al-Shawaf, Ta, Senveli, Ickes, & Buss, 2017). Why do these cultural products draw attention to or highlight these specific biological features? These aforementioned physical features in women are linked with
7health and reproductive value. Women who accentuate these physical features may maximize their potential to attract a mate.
Chokers, like high heels, cinched-waist dresses, and makeup, may be cultural products that draw attention to a specific biological feature of women: the neck. There are certain properties of the neck that may be correlated with fertility and health. One of those properties is youthfulness or absence of wrinkles on the neck. Men tend to prefer younger women over older women for mates (Hill, 1945; Schwarz & Hassebrauck, 2012). This goes back to signaling fertility – a younger woman is more likely to be fertile and have the ability to nurture her young than an older woman (Buss, 2015). As a woman ages, she becomes less fertile. A telltale sign of aging is presence of wrinkles; then, a telltale sign of youthfulness would be absence of wrinkles. This suggests that chokers may draw attention to the presence or absence of wrinkles on women’s necks. Our fourth hypothesis is that choker necklaces accentuate the youthfulness of the wearer’s neck.
Neck width and neck length are also indicators of a woman’s physical health
(Han, Oh, Kim, Yang, Lee, Park, & Lee, 2015; Li, Zhang, Zhao, Xin, Guo, Wang, Zhang, Wang, Li, Yang, & Yang, 2014), which may affect how attractive she is to potential mates. A larger circumference of the neck is correlated with having more adipose tissue in the neck (Li et al., 2014) and tends to be predictive of obesity (Yang, Yuan, Fu, Wan, Zhu, Bu, Zhang, Du, Li, Ji, Gu, & Li, 2010). An excess of fatty tissue in the neck could be a sign of disease or physical unfitness (Li et al., 2014). Similarly, Han & colleagues (2015) found that neck length was significantly associated with cardiovascular disease risk factors in women but not in men (Han et al., 2015). Leanness in a woman’s body, including in the neck, are physical signs that the female is healthy and physically fit. A
8woman with a long, slender neck may be viewed as more physically attractive than a woman with a short, wide neck. This suggests the possibility that chokers may draw attention to the length and the slenderness of the neck. Our fifth hypothesis states that choker necklaces may cue the length of the wearer’s neck. Our sixth hypothesis states that choker necklaces may cue the width of the wearer’s neck.
The laryngeal prominence, or Adam’s apple, is a sexually dimorphic trait that is more pronounced in men. When a male reaches puberty, his testosterone production increases significantly, which causes him to develop primary and secondary sex characteristics that include broader shoulders, a deeper voice, penile enlargement, and a larger, more prominent laryngeal prominence (Hau, 2007; Rhodes, 2006). These characteristics are considered more masculine because they are testosterone-dependent, and testosterone levels are typically higher in males than in females (Goymann & Wingfield, 2014; Harding, 1981). Females who have a larger laryngeal prominence may be perceived as less feminine because a large laryngeal prominence is testosterone dependent. This suggests the possibility that chokers may draw attention to lack of laryngeal prominence. Our seventh hypothesis states that choker necklaces cue the size of the wearer’s laryngeal prominence.
The Handicap Principle
To explain the phenomenon of prey engaging in showy demonstrations of their physical prowess when confronted by predators, “The Handicap Principle” was coined by Dr. Amotz Zahavi (Zahavi, 1975). When gazelles are approached by a group of hyenas, one would expect them to flee from the imminent danger. However, this is often not the case. Instead, gazelles prance and leap around in behavior known as “stotting”. Similarly,
9when a Frilled-Neck Lizard spots a Dingo, rather than instantly flee the predator, the lizard expands the frill around its neck and stands on its hind legs as if instigating a challenge. When concerning life-or-death matters, this display becomes an attempt to communicate with the enemy and is dependent on how convincing it is.
The reason prey put themselves at risk is to convince the predator that it has an abundance of stamina and strength, that it would be an unnecessary expenditure of resources for the predator to pursue it, and the predator would be better off chasing a weaker, slower counterpart (Al-Shawaf & Lewis, 2017; Zahavi, 1974). This is more an act of honesty than of deception, for the animals that can give a more convincing display are also the ones who actually have the excess strength and stamina to spare (Al-Shawaf & Lewis, 2017; Samhita, 2010). Essentially, the strongest, most adept individuals can afford to engage in these risky displays in front of danger – as in, an individual can afford to waste energy and time communicating with the predator – because it is fitter than the other individuals of its species (Al-Shawaf & Lewis, 2017; Huttegger, Bruner, & Zollman, 2015; Iwasa, Pomiankowski, & Nee, 1991; Samhita, 2010).
And, not only is this an important signal to a predator, but it can be an important message for potential mates as well. A mate that can afford to carry this burden, to engage in these behaviors, and still survive despite it, is a testament to its adaptability and fitness (Al-Shawaf & Lewis, 2017; Engqvist, Cordes, & Reinhold, 2015; Samhita, 2010). Natural selection favors the fittest individuals both in survival and reproduction. So, a female wanting to ensure the success of her offspring is looking for a mate that is not just strong and fast, but stronger and faster than average. The animals that are more capable of surviving are also more likely to pass on their superior genes (Engqvist, Cordes, &
10
Reinhold, 2015). Perhaps women who possess ideal physical features can afford to engage in wearing a choker necklace because it maximizes their desirability as mates. Like the gazelle ‘stotting’ when a predator is near, sexual selection tends to favor men and women who can communicate their mate value. For example, because chokers may make the neck look shorter and wider, women who have longer, thinner necks may be more likely to wear them because they can afford to sacrifice length and increase width without compromising their desirability as mates.
Based on this idea, we have formulated four different hypotheses about the neck based on the Handicap Principle. Each of these hypotheses yield two predictions. Our fourth hypothesis is that choker-wearing may be a cue to the degree of wrinkles on the neck. This hypothesis leads to the predictions that women who wear choker necklaces are younger than women who do not wear choker necklaces, and that women who wear choker necklaces are perceived by others to be older than women who do not wear choker necklaces. Our fifth hypothesis is that choker-wearing may be a cue to neck length. This hypothesis leads to the predictions that women who wear choker necklaces have longer necks than women who do not wear choker necklaces, and that choker necklaces may make the neck look shorter. Our sixth hypothesis is that choker-wearing may be a cue to neck width. This hypothesis leads to the predictions that women who wear choker necklaces have thinner necks than women who do not wear choker necklaces, and that choker necklaces may make the neck look wider. And, lastly, our seventh hypothesis is that choker-wearing may be a cue to the size of the laryngeal prominence. This hypothesis leads to the predictions that women who wear choker
11 necklaces have smaller laryngeal prominences than women who do not wear choker necklaces, and that choker necklaces may make the laryngeal prominence look larger.