MARINA KOKUSH [email protected] +1 424 385 1468

Core competencies — E-commerce, UX, Web development & product management, strategy, digital marketing & communication. Languages — English (bilingual), French (bilingual), Russian (bilingual), Spanish (advanced), Chinese (beginner).

EXPERIENCE

TJMAX — French producer and distributor of ready-to-wear brands (www.projectxparis.com) Los Angeles, USA / E-Commerce and Digital Marketing Director Paris, France Jan 2014 - present Key Responsibilities: • Digital product development and project management—UX design, website relaunch, monitoring & optimization of overall site experience (design, content, navigation, performance). IT team coordination and collaboration on architecture & back-end solutions • Branding—overseeing brand image and communication strategy, ensuring integrated experience across all digital platforms • Digital marketing—traffic acquisition, SEO, paid channels, CRO, email marketing, CRM, loyalty programs • Social media marketing—SM strategy (content marketing, advertising), influencer marketing, affiliate & referral programs • Web merchandising—data driven product performance optimization, including cross-selling; stock replenishment • Sales—strategy for discount pricing, seasonal deals, coupon codes, giveaways, viral contests. Sales and profit margin analysis • Team management—supervision of the logistic, customer care, design and photography teams

Key Achievements: • Doubled the brand’s online sales (website and online marketplaces) in the first year, ensured 20% growth in the following years • Led development from scratch of two fashion e-commerce websites (Prestashop, Shopify) • Ensured conversion rate improvement (0.9% to 1.3% in a year), increase of cart value and decrease of cart abandonment rate • Implemented brand content strategy, which resulted in 182% improvement of SEO visibility in two years

SKC Marketing Agency — agency specialized in cinema, media, and event management Moscow, Russia Key Account Manager / Head of the PR Team , PR Manager Sep 2007 - Sep 2012

• Managed Russian and international clients — FOX International, NBC Universal, Unifrance, Russian movie production companies • Strategized marketing campaign for a coproduction movie of FOX and Interfest; drove negotiations for product placement • Headed the press-service of an International film festival “2-in-1” • Provided PR support (over 100 TV and press publications in a month) for the legislative initiatives of Guild of Producers of Russia • Managed collaboration between the Tretyakov Gallery and FIDE during the 2012 World Chess Championship • Developed the concept of an international conference, resulted in winning the tender held by the Russian Ministry of press

EDUCATION

HEC Paris Paris, France MBA Sep 2012 - Jul 2014

Lomonosov Moscow State University Moscow, Russia PhD in Philosophy of art, thesis: “Art and design in election cam paigns” Sep 2007 - Jul 2011 Public Relations (m aster degree) Sep 2002 - Jul 2007

ADDITIONAL

• “Breakfast With Language”— founded a start-up project — a language conversation social club (2011-2012) • Created and taught a course in marketing and PR in Moscow State Aviation Technological University (part-time, 2011-2012) • Art — art history, sketching, painting (OTIS College course), sculpture • Sports — vinyasa yoga, swimming, running