In this Issue:

Blue Cross Annual Meeting Sales Training Program Company Hosts SSA Meeting OUWV���December, 1968 of BLUE-CROSS BLUE SHIELD of FLORIDA Employees Club Campaign Ends & January, 1969

Timmy and Jody are not very good at hugging. Their crutches are always getting in the way. It's a heartbreaking fact that these youngsters will miss many of life's good things because they are among the estimated 250,000 American babies who are born every year with defects. We know you want these children to have as many chances for happiness as possible. And help them you can, by helping the March of Dimes to finance its nationwide programs of research, medrcal care, pro- �ft fessional and public education. MJIRCHO-=DIMES FXG-:H:T l3I:�T:H: DEF:ECTS McNerney Addresses [P[P®lJ��rn Sch rod.er Reports Growth - December, 1 968 Vol. 1, Nos. 6 & 7 January, 1969 Delegates to the 25th Annual Florida Blue Cross meeting held on December 4 heard both an enthusiastic report from Plan President, H. A. Schroder on Blue Cross and Blue Published monthly for the employees, Shield growth in the state, and a challenge from Walter J. their families, and friends of McNerney, president of the National Blue Cross Associa­ tion. Jfu �rmnriam

Blue Cross and Blue Shield of Florida extend deepest sympathy to the family and friends of Barton R. Barry Sr. who was fatally injured when +. his automobile collided with a train near Lake Lochloosa at 5 :45 a.m. on Thanksgiving morning. His death occurred on his 38th birthday. BLUE CROSS DI FLORIDA, INC. Mr. Barry was a native of Lyndonville, New York and had resided m BLUE SHIELD DI FLORIDA, INC. Atlantic Beach since 1961. He retired from the Navy in 1967.

He was building engineer here at Blue Cross and Blue Shield smce 532 Riverside Avenue December 20, 1967. Jacksonville, Florida 32201 He is survived by his widow, Mrs. Nancy Barry; two sons, Barton R. F'rank J. Kelly, Chairman of the Blue Cross Board, pre­ Barry Jr., 17, and Jeffrey L. Barry, 15. sided at the meeting. Staff Schroder cited two major criteria for measuring the A military funeral was held at the Mayport Naval Station Chapel at 3:00 Editor ------Carole Utley growth of the Plan in any given time segment as its growth p.m. Saturday, November 30. Public Relations Department in the number of Floridians protected and the amount of money paid to providers of care. "On both counts we have Henry Zittrower statistics that show a marked growth in the operation of First Floor -----······-··························· Mail Room the Plan." Dave Hazlehurst Enrollment, Schroder reported, increased by 63,617 mem­ Second Floor ...... Enrollment, bers to a total of 1,110,890, an increase of 6.07% over last year's membership growth. Blue Cross' companion Plan, Blue Cross and Blue Shield of Florida extend deepest sympathy to the Ron Ivey Blue Shield, increased its enrollment to 1,080,846 during family and friends of Elwyn (Al) W. Scruby who died after an extended Third Floor ·····------·------Medicare B the same period. illness at 5 :00 a.m., December 13. "Total claim payments for the year came to $178,896,- Sandi Hill 357.22. This figure combines payments for the hospitaliza­ Mr. Scruby was a native of Grand Rapids, Michigan and had resided in Fourth Floor ------·------Medicare A tion of Florida Blue Cross subscribers, for care rendered to Blue Cross subscribers from other states, as well as pay­ Miami since he became an employee of the Florida Plan in May, 1967. Martha Zipperer ments to hospitals under Medicare," Schroder said. He was with the Michigan Plan for 14 years before moving to Florida Fifth Floor ------Medicare B To keep pace with the growth in membership and ever when he assumed the position of Physician Relations Representative. Tommie Curry increasing claim volume, Schroder said new electronic Seventh Floor ______Blue Shield Claims data equipment is presently being installed to provide the Mr. Scruby is survived by his widow, Mrs. Betty Jean Scruby. They had system with greater speed and capability. Eugene White no children. Eighth Floor ---·--··------······--·--··· Control Room Mr. Scruby's funeral was held Monday afternoon, December 16, in Miami. Gayle Ogletree Ninth Floor ····-----····-···------·······----· Underwriting Mr. George S. Lewis, Manager Physician Relations, attended, representing Jacksonville, along with other Blue Cross and Blue Shield field personnel. Mae Hodges Tenth Floor --·--····-··----················-·-··--· Executive

Sports Photo Editor -···-··-----···· Jackie Colemon

Member Northeast Florida Industrial Editors Association Southern Council of Industrial Editors International Council of H. A. Schroder, Florida Blue Cross President. Industrial Editors University Of Florida Selects 2 Sth Annual Florida Blue Cross Meeting ue Cross & Blue Shield Master Medical Coverage - McNerney Issues Challenge

Delegates, representing hospitals throughout the state, Nerney said. "Their health care is below the threshold. The then heard McNerney praise the Florida Plans' growth as incidence of heart disease is greater, the death rate among outlined by Schroder, but challenged "it is not a time for children is two to four times higher." Blue Cross to rest, not a time to take it easy." McNerney also cited the need to find solutions to the Vice President of President Johnson's National Health problems of rising hospital and medical costs whi]e at the Council and a recipient of the Justin Ford Kimball Award, same time making new and better care available. In an McNerney was named by LIFE Magazine as one of the earlier statement, McNerney had pledged the support of "One Hundred Most Important Young Men and Women Blue Cross in the development of comprehensive health in the United States-The Take-Over Generation" in 1962. planning agencies at the national, state and local levels as a means of meeting these problems. The Blue Cross Association President also praised the unique partnership of private industry and government, such as Blue Cross and Blue Shield Plans administering the Medicare program, as the only logical approach to our nation's complex health problems. "Neither government nor private industry, separately, have the resources, man­ power and technical know-how necessary to solve the prob­ lems in health care," he pointed out. "Together they have." n our headquarters on December 3 are left to right: Edith Bowden, F. T. Stallworth, Vice President Enrollment, Mary Lee Butler, Rick Louise McMillan, and Harry Powell.

1bviously happy group pictured here is discussing ment, and Mrs. Edith Bowden, Supervisor of Master Med­ ,ersity of Florida's selection of Florida Blue Cross ical and Extended Benefits Department, worked out many e Shield Master Medical Coverage for their per­ of the details of the new program with Mrs. McMillan, who o begin on January 1, 1969. Mr. Rick Robinson, presently handles the existing program at the University. Wolter J. McNerney, President of the Notional Blue Cross ·-Personnel Services and Training of the Univer­ They are presently working on plans for the coordination Association. rsonnel Division, with the assistance of Mrs. Louise of the Master Medical claims handling, assuring maximum n, is coordinating the impl�mentation of th_e Master service to all University of Florida personnel and depend­ In issuing his challenge "not to take it easy," McNerney Coverage in order to make a smooth transition to ents. cited the mammoth problems which still exist in the nation's coverage. With Florida Blue Cross and Blue Shield Harry Powell, our Branch Manager in the Greater Gaines• health picture, and named Blue Cross as the logical leader g both the Basic and Master Medical Coverage, it ville Area, and Representative Wayne McDonald, have had in seeking solutions. "Blue Cross has something to offer," pated that a much greater percentage of all per­ the opportunity to work with Mr. Robinson toward the suc­ he said. "To begin with, Blue Cross is publicly account­ ·ill participate in the combined program. cessful change to Blue Cross and Blue Shield Master Med­ able. It has the skills and experience." Mary Lee Butler, Manager of our Claims Depart- ical Coverage for this outstanding account. The author of several books and articles on hospitals and health pointed out the poor segment of our society as a major problem "that needs not only our best effort but our J. W. Herbert, Florida Blue Cross Senior Vice President. sympathy. The facts are staring us right in the face," Mc- ' MACHINE ROLLS ALONG � TIMES FASTER Holcomb keeps close check on the job he is run­ the IBM 9370 Webb Fed Tandem printing press rinting Department. It is another of several pieces tost modern equipment utilized in that department ucing quality printing jobs for use in our head- and branch offices. 1achine has been in use here for nearly a year and :imes faster than former presses. Rolls of paper 1ately a yard in diameter are fed into the machine an produce 25,000 copies per hour. A special located near the front of the machine where finished - � - -b- -=ar., ;;;� e stacked actually cuts the paper to an 8½" width. -- : m:!I J;g : ,., � !•• l·G4U11 i .. g to Mr. Holcomb, paper in rolls is much cheaper : which is already cut to the standard 8½" x 11"

�M 9370 can print 2 colors on 1 side, or 1 color :s at one pass through the machine. Other machines :partment will print two colors at one pass through Ina DeVane explains computer operations equipment to one of eight groups which toured the building following t'he an­ ine, but only one side at a time. Henry Holcomb and IBM Printer nual meeting. 3 BLUE CROSS OF FLORIDA BOARD OF DIRECTORS -- 1968-1969 IOWA PLAN STUDIES FLORIDA PLAN FACILITIES

Executives from the Des Moines, Iowa Plan are shown visiting our Florida Blue Cross & Blue Shield headquarters The Blue Cross of Florido Boord of Directors posed for Back row, left to right: Roy Armstrong, Jacksonville; on November 15. They are seated in Executive Director this picture following its 25th annual meet·ing at the Blue Michael J. Wood, Jacksonville; Samuel Gertner,· Miami H. A. Schroder's office as he welcomed them and explained Cross & Blue Shield Headquarters on December 4. Beach; Sherwood D. Smith, Lakeland; Joseph F. McAloon, the planning, building and completion of our facilities. Coral Gobles; S. K. Bronstein, Miami; H. A. Schroder, These gentlemen are visiting several Plans around the Seated on the left edge of the table is John F. Wymer, Jacksonville; Don Laurent, Sarasota; C. T. McCrimmon, country which have just built new offices or are in the Jr., West Palm Beach. On the right is Pot N. Groner, Miami; G. Emerson Tully, Ph.D., Tallahassee; Eugene G. process of planning new facilities as they anticipate con­ Pensacola. Peek, Jr., M.D., Ocala; Jomes A. Cranford, Jacksonville; struction of new offices for their Des Moines Plan. Henry J. Babers, Jr., M.D., Gainesville; Leo Wot'itzky, These six executives made an inspection of our ten floors, First row, left to right: Sister Loretto Mary, Tampa; Punta Gorda. dedicated on April 28, 1968, with Mr. Schroder, Mr. Hal C. DeWitt Miller ( Honorary Chairman of t"he Boord), Adams and architect Mr. Stewart Roberts conducting the Orlando; Fronk J. Kelly, Miami; H. P. Osborne ( Legal Boord member W. R. Hancock, Leesburg, was unable to tour. Counsel), Jacksonville; Edward Jelks, M.D., Jacksonville. attend the meeting. Pictured from left to right are: Mr. Schroder; and from the Des Moines Plan J. Locke Macomber, Blue Shield Board; Second row, left to right: J. A. Mease, Jr., M.D., Dunedin; These Board members are from all over the state and William B. Recknor, Executive Director, Blue Shield; G1enn B. P. Wilson, Ocala; Ernest C. Nott, Jr., Miami; C. Sweet represent hospitals, doctors, and t·he general public in Johnson and James N. Hinson, Blue Cross Board; E. Smith, Jr., Cocoa; J. W. Herbert (Senior Vice President), the proportion required in the Standards of Approval as Howard Hill, Blue Shield Board; and Bill Guy, President, Jacksonville; Warren W. Quillian, M.D., Coral Gobles. set forth by the American Hospital Association. Blue Cross.

4 E CROSS & BLUE SHIELD COMPANY HOSTS TWO EIGHT VISUAL DISPLAY MACHINES IN OPERATION KETBALL ACTION BEGINS UNIVERSITY OF FLORIDA To keep pace with the growth in membership and ever and projected onto the visual screen-and all in a matter of increasing claim volume, new Electronic Data Equipment seconds. GROUPS is presently being installed throughout our headquarters. Eight of these TV-like units have been placed in opera­ The most dramatic is the new 2260, a teleprocessing device tion on four floors of our building, all directly connected Eight University of Florida second year graduate students which visually displays doctor/supplier records by code to the 360 computer. The second floor has four of these met with hospital administrators in the greater Jacksonville number and all subscribers and doctors by name. units in use. Group and Direct Subscribers Service will area as guests of Blue Cross & Blue Shield for a day and a This new process leads the way to an instant access to use two of the units primarily for finding a subscriber's half conference in our headquarters on November 14 and the master Blue Cross & Blue Shield history file which contract number by entering his name. The Records De­ 15. The students visited the participating hospitals the after­ should come to completion in 1969. This system will elim­ partment will use a unit for determining contract numbers and verifying doctor numbers by entering doctor's name noon of the 15th following their seminar here at the com­ inate the need for overnight "data sheet" service and enable the Plans to answer inquiries instantly. or subscriber's name. The Telephone Pool can utilize the pany. 2260 to give pertinent information to• subscribers when they A subscriber's entire record-or whatever information is John Whalen, Assistant Director and Instructor of call. Information includes paid-to-date which many sub­ needed----can be projected on the 2260 screen (see picture) scribers ask for. It will also be used for obtaining contract SHANDS Teaching Hospital and Clinics at the University in a matter of seconds, seen as green letters. The effect is numbers. planned this field trip in order that students could analyze quite dramatic due to the instantaneous projection of in­ Two units are on the seventh floor for Complementary the different ownership, control and organization patterns formation. Coverage Claims and Blue Cross & Blue Shield Claims to be used for determining the doctor's number by entering of selected hospital facilities in this area. Students were Silent Screen Stars also exposed to administrative philosophies of the admin­ his name, subscriber's cancellation status, and the contract The silent screen has access to millions of characters number for subscriber correspondence. istrators and became acquainted with the relationships which stored in the "star performer"-the 2231 Data Cell Drive. Medicare Part A will use another unit on the fourth floor exist between these area hospitals. This is actually a storage device, storing the data relayed for verification of doctor's number and one will be used in jian ( 30), ( from left) Jerry Potter, Bill Fort, Wilson Moore, to the 2260 visual display. The information desired is first the computer room for testing and experimental purposes. y P'ack, and Charlie Frame toke time out from tough basket­ typed on the 2260 keyboard. A cable connecting it to the These new machines have two foremost objectives: Better n. 360 computer in the eighth floor Data Processing Depart­ and more complete statistical and financial information to ment relays it to the storage device where the data is re­ assist our company so that we may provide better and faster trieved. It is then relayed back through the 360 computer service to our subscribers.

Cloude, Weeks, Administrator, Flagler Hospital of St. Auqustine, left, addressed the SHANDS group.

On November 23, two bus loads of University senior ind Charlie Frame, left, watch as Jerry Potter ( 11) and Wilson 3) go up for the rebound. medical students and their wives arrived from Gainesville as guests of Blue Shield. Representing the company were Dr. Warren W_ Quillian, President of Blue Shield; W. J. : football games are still dominating the week-end Stansell, Assistant to Executive Director to Blue Shield, and TV screens, several Blue Cross & Blue Shield em­ #., have been hard at work on the courts practicing for George S. Lewis, Manager, Physician Relations. Lll games which recently got underway. While tours of the buildings were being conducted for fear's Blue Cross & Blue Shield team is competing the students, their wives were "bussed" off to Regency Recreation Department's Industrial South League Square for a two-hour shopping spree. Following the tours, oached by Ray Pack. the men attended meetings with our personnel in the train­ 1gh several employees signed up to play, the only ing room. to date who have participated in the first 3 or 4 Lre: Steve Blajian, Bill Fort, Charles Frame, Jack A dinner for all the guests followed in the sixth floor , Wilson Moore, Jerry Potter and Dwight Wut- cafeteria before they returned by bus to Gainesville that evening. Ollie Howell, Computer Operations, demonstrates the Model 2260 in use on the eighth floor. 5 SALES TRAINING PROGRAM IS ;ANNOUNCED FOR 1969 TERMS

CAN DIDATES Vice President Secretary Treasure·r

Jackie McKenzie Charles Frame Carole Utley Kerry Albert Tommie Currie Gayle Ogletree Medicare A Systems Public Relations Medicare A Hospital Claims Underwriting

,""'\ ' i !.," �' ' I -- -- II_ T

Ray Colee, second from left, holds training class with Joe Morrow, left, Bill Szczepanski, and Bob Johnson, in former dU, \ .'( ' Y� -1 office on the second floor of the headquarters building. ! The Sales Training Program has recently undergone an Ray Colee, Sales Training Coordinator, [ expansion program and on November 2 moved to the sec­ has been a representative with the com­ ond floor of the Agency Building on Myra Street. Ray pany since April, 1966, working in Harry :., Colee is the Training Coordinator. Powell's branch in the Jacksonville area. -�. Prior to joining the "Blues," he was assoc­ I,• I Revamped and expanded last July, the Sales Training ciated with commercial companies as a u salesman and general agent. ,, Section provides representatives with both guidance and PU 'I' YOUll motivation. Several classes have completed the program .,,�-1 since its expansion. Bill Szczepanski is a veteran repre­ ·w1 N rn sentative, having worked for the New ''()'J' )� WJ'J'H 'J'JUM The course includes product knowledge of all Blue Cross Jersey Plan for 7 years before coming to i. POW JU.J. .II. ,.' and Blue Shield contracts, and Life and Disability cover­ Florida. He previously represented a com­ 0 N 'J, 11)� mercial insurance company for 10 years. nu�n: age. It also covers other subjects the representatives need He now works out of the Ft. Lauderdale AJ.Jmll'l' to know including enrollment regulations, sales techniques branch. l\r l N NINO O(iJ,E'J'JlJm and tools, and personal performance. Visits to other de­ partments and a visit to a hospital are included in the course. Joe Morrow has been with the company as a representative for almost a year and After the home office training, the new representatives is working out of the Tallahassee branch. complete their training in their respective branch offices. Joe grew up in Jacksonville and hos studied abroad as well as in this country Continued training of new representatives will still be the and hos a B. A. in Philosophy. responsibility of the field managers. The Sales Training Department will work with, and through the managers on a cooperative basis to accomplish the goals of the company. Bob Johnson hos been a representative for 14 months in the Jacksonville area. Mike McFarland is our newest representative completing He attended schools in this area, and the Sales Training Course. Mike was formerly an assistant along with college training, he also learn­ ed to fly and holds a commercial pilot's in the Enrollment Department and will work out of the license. Jacksonville office. FLOOR TEAM CANDIDATE POSTER BOARDS 6 EMPLOYEES CLUB OFFICERS EXPANDED EMPLOYEES RING IN NEW YEAR WITH NEW JOB RESPONSIBILITIES NEW OFFICERS Three personnel changes which became What Is A Representative? effective January 1 include Jack Masters, Secretary Treasurer >resident Vice President Nathan Oplinger and Audrey Pendley. President He is a man who wears many hats with the "Blues." Mr. Masters is being appointed Special First, and foremost, he is a salesman whose job is to en­ Assistant to Mr. Hal Adams, Vice-Pres­ ident for Administration. Mr. Masters roll new groups. An organization can only grow with new has served as Manager of the Medicare business. He is the man on the "firing line," telling the Part B Claims Department for the past two years and prior to that he served as Blue Cross and Blue Shield story over and over again. To Jack Masters Director of Internal Operations for South Carolina Blue Cross & Blue Shield. most of his assigned groups, he is Mr. Blue Cross and Jim Guthrie Henry Holcomb Judy Cox Ron Fisher Odis Powell Dove Hazlehurst Accounting Print Shop Mr. Schroder's Cashiers Computer Operations Enrollment Mr. Blue Shield, the only member of the organization they Office see personally. How people feel towards our organization Replacing Mr. Masters is Nathan Op­ depends largely on the representative. They look to him linger who served seven years in the Claims � not only for service to the group, but as a consultant on Division of the Chattanooga, Tennessee Blue Cross & Blue Shield before coming to health and welfare plans-a professional man well versed the Florida office. He has been Adminis­ in the knowledge of his product of medical care. trative Assistant in our Claims Division since May, 1966. Nathan Oplinger ( , .) Before a representative can take a briefcase into the �__, field, he must study and pass a written examination through

the Insurance Department of the State of Florida. Mrs. Pendley is the new Administrative Oc,.f� hun,1 IIp ..d. Assistant to the Vice-President of the Claims Division, Mr. J. D. Lewis, and as­ I, In addition to being a salesman, a representative has to sumes Mr. Oplinger's former duties. -She ) WTE FOR is currently completing a one-year tour in be an administrator, a diplomat, a public relations man, 4� the Data Processing Division after trans­ TEAM and a businessman who plans his work and works his plan. ferring from the Claims Division. ,.. y He has to attain goals of new business as well as keep Audrey Pendle. ia � .. present accounts happy.

Sometimes he is caught in between situations that re• Ti.! a ft.. far b.ttcrt� i� H 11 do iey quire conference with department heads and employers. In IIAtPr ,, t!t'l! TI.., hasever. been d°"" � many of these situations he has to be a diplomat, looking •�' +o �r... UTILIZATION REVIEW � VOl't roR 'ri>,1)1 i out for the interests of all parties concerned. 9 .. t C) Vote h>r Te Qll) • � DEPARTMENT INCREASES STAFF

Some days he finds himself talking to private business Effective November 18 Jack McAbee Pr,s·,dcnt /( managers, or addressing a room full of educators, or city began working as Assistant to the Manager V� R-esidcrit G"�hr;c of the Utilization Review Department, Jin. and county commissioners. Rain or shine, hot or cold, the Dale Douberly. In this capacity he will �""r Ho1,,,b assist Mr. Douberly and Blue Cross & Blue $ 11on business must be transacted for he has many accounts to � Fr;� Shield to increasingly do a better job in service. Sometimes his accounts are scattered in several J" dy Co)( the detection, investigation and disposition cities or counties and he must plan his day very carefully of utilization problems. This department was established just this past' July. Jack McAbee to cover his territory. Mr. McAbee was employed in. May, 1966 and in July he became Medicare Part B assistant claims manager. He. served in this capacity until October, A representative is a busy man, and he needs cooperation 1966 when he transferred to the position of Assistant Man­ ager of Blue Cross & Blue Shield Claims Department. from the Home Office employees to keep the Blue Cross This past year he served the employees well as President HEAVY CAMPAIGNING EVIDENT ON SIXTH and Blue Shield image bright and shiny. of the Employees Club. 7 SSA HOLDS DISTRICT MEETING HERE · PERSONNEL ...ITIE

NOVEMBER 22 MARKS NIGHT OF TOP INTERVIEW AWARC 10 YEAR CLUB CELEBRATION GOES TO DCT STUDENT The 10 Year Club is a group of employees located throughout the state who have served 10 or more years with the company. Employees who have come to Florida from other Plans are also credited with their years of service spent elsewhere in Blue Cross and Blue Shield offices. This year, on Friday night, November 22, a dinner was held in their honor in the headquarters cafeteria. Approx­ imately 105 employes attended, and another 15 who were eligible could not be present, living outside of Jacksonville. There were 14 employees initiated into the Club who have reached their 10-year milestone within the last year since the 10 Year Club banquet was held in 1967. Those employees are: Hal Adams, Kay Batie, John Bradbury, Howard Land, Ron Dorr, Margie Sauls, Dick Hadaway, Nearly 50 Social Security Administration District Office Room, Print Shop, Data Recording, and Microfilm areas. Health Insurance Coordinators convening in Jacksonville Medicare B Supervisors Jo Gathright, Joyce Bowman and Frances Tiffany, JoAnn Verlanic, Eugene Bradley, Imogene on December 11 met in our sixth floor training room during Jimmie Rust served as hostesses for the three touring Mullins, Viola Suggs, Gary Bowden and Henry Holcomb. the afternoon for a conference with our executives and sev­ groups. eral Medicare Personnel. A panel discussion was held following the tours includ­ Vice President of Claims, J. D. Lewis, served as Moder­ ing a question and answer session. ator and introduced J. W. Herbert, Blue Cross & Blue Shield Lou Gossett, assistant manager of the Jacksonville SSA Assistant Director, who welcomed the visitiors from various office, was in attendance as well as Warren H. Robinson, Florida cities. Assistant Regional Representative, Bureau of Health Insur­ � ance of the SSA office in Atlanta. TOUCH FOOTBALL LEAGUE Following Mr. Herbert's remarks, the guests divided into three tour groups and spent nearly two hours visiting seven This district meeting of SSA offices throughout Florida ENDS SEASON It's a little wonder Vanette Durham walked into of our ten floors. They witnessed our computer operations is held approximately every two years, and as Mr. Lewis Data Recording almost the day she got out of sch Shepard's Colts took first place in the company men's in action, as well as equipment demonstrations in the Wire indicated, we were indeed happy to host this group. past June following her Junior year. She was nam< touch football league with a record of 6 wins, 1 loss, and 1 Interview" winner in competition among 12 higb tie. This winning team met the All-Stars in a final rip­ seniors held at Andrew Jackson High School in No roaring game held at the Murray Hill ball park December 6. The outcome was about as close as you can come with A Senior at William Raines, V anette was the ouu the Colts coming out on top of the All-Stars 14-13. student who actually went through all the proced quired in a job interview and received the plaque , Team records for the runners-up in order of their finish a breakfast at the George Washington Hotel on N, are Gunnell's Lions (5-2-1), Cole's Chargers (4-3-1), 6 when she heard her name called out as the wi1 Webb's Packers (2-4-2), and Peaks' Bums (0-6-2). All previous records of claims intake in Medicare Part reads: "Florida Cooperative Education Club - Fir B have been broken. September, October and November Larry Shepard's winning team roster reads like this : - Job Interview - 1968." brought an increase of 37% over normal intake. However, Larry Shepard, Gene White, Johnny Rhoden, Roger Holton, the first two weeks of December have brought weekly re­ Tom Keane, Don Mixon, Vernon Branson, Jim Myrick, Her school also received a traveling plaque whic: ceipts in excess of 30,000---a 20% increase over normal display until next year when it will be passed on to MEDICARE PART B CLAIMS weekly intake. Gary Faycosh, Neal Keller, Danny Thompson, Jan Walker, John Clarkson, Richard Towery, Pete Wright and Jim winner's school, unless that winner is another INTAKE RECORD SHATTERED Monday, December 16 followed the trend with an un­ Taylor. Raines student. precedented d.aily receipt record breaker of 12,876 claims. Members of the All-Star team are: Dave Hazlehurst, Hal V anette works afternoons as a key punch open All available manhours are being utilized to contain this high intake and maintain the optimum 15-day cycle time­ Robinson, Jack McAbee, Jeff Clyatt, "Mike McFarland, Bob­ control clerk in first floor Data Recording and 1 that is, from the date of receipt of the claim until final by Gunnell, Jim Peaks, Bill Fort, Billy Hazlehurst and become a full time employee following her graduat disposition. Rocky Hughes. June. 8 � HOLDS DISTRICT MEETING HERE PERSONNEL ...IT IES

NOVEMBER 22 MARKS NIGHT OF TOP INTERVIEW AWARD 10 YEAR CLUB CELEBRATION GOES TO DCT STUDENT The 10 Year Club is a group of employees located throughout the state who have served 10 or more years with the company. Employees who have come to Florida from other Plans are also credited with their years of service spent elsewhere in Blue Cross and Blue Shield offices. This year, on Friday night, November 22, a dinner was held in their honor in the headquarters cafeteria. Approx­ imately 105 employes attended, and another 15 who were eligible could not be present, living outside of Jacksonville. There were 14 employees initiated into the Club who have reached their 10-year milestone within the last year since the 10 Year Club banquet was held in 1967. Those employees are : Hal Adams, Kay Batie, John Bradbury, Howard Land, Ron Dorr, Margie Sauls, Dick Hadaway, rly 50 Social Security Administration District Office Room, Print Shop, Data Recording, and Microfilm areas. Insurance Coordinators convening in Jacksonville Medicare B Supervisors Jo Gathright, Joyce Bowman and Frances Tiffany, JoAnn Verlanic, Eugene Bradley, Imogene :ember 11 met in our· sixth floor training room during Jimmie Rust served as hostesses for the three touring Mullins, Viola Suggs, Gary Bowden and Henry Holcomb. ernoon for a conference with our executives and sev­ groups. edicare Personnel. A panel discussion was held following the tours includ­ ing a question and answer session. President of Claims, J. D. Lewis, served as Moder­ id introduced J. W. Herbert, Blue Cross & Blue Shield Lou Gossett, assistant manager of the Jacksonville SSA nt Director, who welcomed the visitiors from various office, was in attendance as well as Warren H. Robinson, 1 cities. Assistant Regional Representative, Bureau of Health Insur­ ance of the SSA office in Atlanta. TOUCH FOOTBALL LEAGUE _.... )Wing Mr. Herbert's remarks, the guests divided into our groups and spent nearly two hours visiting seven This district meeting of SSA offices throughout Florida ENDS SEASON It's a little wonder Vanette Durham walked into a job in ten floors. They witnessed our computer operations is held approximately every two years, and as Mr. Lewis Data Recording almost the day she got out of school this Shepard's Colts took first place in the company men's on, as well as equipment demonstrations in the Wire indicated, we were indeed happy to host this group. past June following her Junior year. She was named "Top touch football league with a record of 6 wins, 1 loss, and 1 Interview" winner in competition among 12 high school tie. This winning team met the All-Stars in a final rip­ seniors held at Andrew Jackson High School in November. roaring game held at the Murray Hill ball park December 6. The outcome was about as close as you can come with A Senior at William Raines, Vanette was the outstanding the Colts coming out on top of the All-Stars 14-13. student who actually went through all the procedures re­ quired in a job interview and received the plaque above at Team records for the runners-up in order of their finish a breakfast at the George Washington Hotel on November are Gunnell's Lions (5-2-1), Cole's Chargers ( 4-3-1), 6 when she heard her name called out as the winner. It Webb's Packers (2-4-2) , and Peaks' Bums (0-6-2). All previous records of claims intake in Medicare Part reads: "Florida Cooperative Education Club - First Place B have been broken. September, October and November Larry Shepard's winning team roster reads like this : - Joh Interview - 1968." brought an increase of 37% over normal intake. However, Larry Shepard, Gene White, Johnny Rhoden, Roger Holton, the first two weeks of December have brought weekly re­ Tom Keane, Don Mixon, Vernon Branson, Jim Myrick, Her school also received a traveling plaque which it will ceipts in excess of 30,000--a 20% increase over normal display until next year when it will be passed on to another EDICARE PART B CLAIMS weekly intake. Gary Faycosh, Neal Keller, Danny Thompson, Jan Walker, John Clarkson, Richard Towery, Pete Wright and Jim winner's school, unless that winner is another William Monday, December 16 followed the trend with an un­ NTAKE RECORD SHATTERED Taylor. Raines student. precedented daily receipt record breaker of 12,876 claims. Members of the All-Star team are : Dave Hazlehurst, Hal V anette works afternoons as a key punch operator and All available manhours are being utilized to contain this Bob control clerk in first floor Data Recording and hopes to high intake and maintain the optimum 15-day cycle time­ Robinson, Jack McAbee, Jeff Clyatt, -Mike McFarland, ­ that is, from the date of receipt of the claim until final by Gunnell, Jim Peaks, Bill Fort, Billy Hazlehurst and become a full time employee following her graduation next disposition. Rocky Hughes. June. 9 EMPLOYEES CLUB OFFICERS EXPANDED EMPLOYEES RING IN NEW WITH NEW JOB RESPONSIBII NEW OFFICERS Three personnel changes whic What Is A Representative? effective January 1 include Jack President Vice President Secretary Treasurer Nathan Oplinger and Audrey Pe He is a man who wears many hats with the "Blues." President Mr. Masters is being appointe First, and foremost, he is a salesman whose job is to en­ Assistant to Mr. Hal Adams, 1 ident for Administration. Mr. roll new groups. An organization can only grow with new has served as Manager of the business. He is the man on the "firing line," telling the Part B Claims Department for two years and prior to that he : Blue Cross and Blue Shield story over and over again. To Jock Masters Director of Internal Operations J Carolina Blue Cross & Blue Shie (T :; most of his assigned groups, he is Mr. Blue Cross and Jim Guthrie Henry Holcomb Judy Cox Ron Fisher Odis Powell Dave Hazlehurst Accounting Print Shop Mr. Schroder's Cashiers Computer Operations Enrollment Mr. Blue Shield, the only member of the organization they Office see personally. How people feel towards our organization Replacing Mr. Masters is Nathan Op­ depends largely on the representative. They look to him linger who served seven years in the Claims �., not only for service to the group, hut as a consultant on Division of the Chattanooga, Tennessee Blue Cross & Blue Shield before coming to health and welfare plans-a professional man well versed the Florida office. He has been Adminis­ in the knowledge of his product of medical care. trative Assistant in our Claims Division since May, 1966. Nathar ,- ) Before a representative can take a briefcase into the (...,J v field, he must study and pass a written examination through the Insurance Department of the State of Florida. Mrs. Pendley is the new Admi ". Assistant to the Vice-President Oc.i� hun� up •• Claims Division, Mr. J. D. Lewis In addition to being a salesman, a representative has to sumes Mr. Oplinger's former du1 J WIE FOR is currently completing a one-yea he an administrator, a diplomat, a public relations man, the Data Processing Division aft TEAM �� and a businessman who plans his work and works his plan. £erring from the Claims Division He has to attain goals of new business as well as keep Audrey Pendle.y ia 'J • present accounts happy.

T'� a for Sometimes he is caught in between situations that re­ ft.. b.ttcrt h;� fh.y IIAP,r � 11 do quire conference with department heads and employers. In i';�' FJ Tl... I.is daoe � many of these situations he has to be a diplomat, looking CJ! ever been +o ur __ _ UTILIZATION REVIEW � VorE toa Tll,1)1 i out for the interests of all parties concerned. 9 l A � Vote fur T.Qlll • z DEPARTMENT INCREASES ST Some days he finds himself talking to private business Effective November 18 Jack McAhee R-es·,dcnt managers, or addressing a room full of educators, or city began working as Assistant to the Manager V� R-esid,11+ J;ni G"�hric of the Utilization Review Department, and county commissioners. Rain or shine, hot or cold, the Dale Douberly. In this capacity he will �'°?'�ol, .._b business must be transacted for he has many accounts to assist Mr. Douherly and Blue Cross & Blue I 'Ton � Fl;her, Shield to increasingly do a better job in service. Sometimes his accounts are scattered in several the detection, investigation and disposition J�dy Cole cities or counties and he must plan his day very carefully of utilization problems. This department was established just this past· July. Jack I to cover his territory. Mr. McAhee was employed in May, 1966 and in July he became Medicare Part B claims manager. He_ served in this capacity until A representative is a busy man, and he needs cooperation 1966 when he transferred to the position of Assist,; ager of Blue Cross & Blue Shield Claims Departm from the Home Office employees to keep the Blue Cross This past year he served the employees well as I HEAVY CAMPAIGNING EVIDENT ON SIXTH and Blue Shield image bright and shiny. of the Employees Club.

10 SALES TRAINING PROGRAM IS :ANNOUNCED FOR 1969 TERMS

CANDIDATES Vice President Secretory Treasurer

Jackie McKenzie Charles Frame Carole Utley Kerry Albert Tommie Currie Gayle Ogletree Medicare A Systems Public Relations Medicare A Hospital Claims Underwriting

\ " L ,,,,:ti::_

,. , I #' � ,...., T ' :151 � . ; '\ :olee, second from left, holds training class with Joe Morrow, left, Bill Szczepanski, and Bob Johnson, in former ./ Y-t:JJ1,-H-,, fif� v n the second floor of the headquarters building. u

3ales Training Program has recently undergone an Roy Colee, Sales Training Coordinator, � �· - [µ, 0 m program and on November 2 moved to the sec­ hos been a representative· with the com­ or of the Agency Building on Myra Street. Ray pany since April, 1966, working in Harry the Training Coordinator. Powell's branch in the Jacksonville are·a. Prior to joining the "Blues," he was assoc­ nped and expanded last July, the Sales Training cioted with commercial companies as a provides representatives with both guidance and salesman and general agent. i>u'J ' Youu Lon. Several classes have completed the program ; expansion. Bill Szczepanski is a veteran repre­ ! !! sentative, having worked for the New ''()'J' ]? "'J'J'JI 'J'JUM f. :ourse includes product knowledge of all Blue Cross Jersey Plan for 7 years before coming to P01" J�J.J. Le Shield contracts, and Life and Disability cover- Florido. He previously represented a com­ O N 'I'll}: mercial insurance company for 10 years. 1'1t AilE " also covers other subjects the representatives need AJ.UElt'I' � He now works out of the Ft. Lauderdale .J 1 N r including enrollment regulations, sales techniques branch. l\ 1 N NI (; OG l,E,'l'JlJm _ .- ,ls, and personal performance. Visits to other de­ tts and a visit to a hospital are included in the Joe Morrow has been with the company as a representative for almost a year and the home office training, the new representatives is working out of the Ta'llahassee branch. ., e their training in their respective branch offices. Joe grew up in Jacksonville and has studied abroad as well as in this country nued training of new representatives will still be the and has a B. A. in Philosophy. bility of the field managers. The Sales Training rrent will work with, and through the managers on rative basis to accomplish the goals of the company. Bob Johnson hos been a representative for 14 months in the Jacksonville area. McFarland is our newest representative completing He attended schools in this area, and :s Training Course. Mike was formerly an assistant along with college training, he also learn­ ed to fly and holds a commercial pilot's Enrollment Department and will work out of the license. ville office. FLOOR TEAM CANDIDATE POSTER BOARDS 1 1 BLUE CROSS & BLUE SHIELD COMPANY HOSTS TWO EIGHT VISUAL DISPLAY MACHINES IN OPERATIC BASKETBALL ACTION BEGINS UNIVERSITY OF FLORIDA To keep pace with the grmvth in membership and ever and projected onto the visual screen-and all in a ma increasing claim volume, new Electronic Data Equipment seconds. GROUPS is presently being installed throughout our headquarters. Eight of these TV-like units have been placed in The most dramatic is the new 2260, a teleprocessing device tion on four floors of our building, all directly con Eight University of Florida second year graduate students which visually displays doctor/supplier records by code to the 360 computer. The second floor has four of met with hospital administrators in the greater Jacksonville number and all subscribers and doctors by name. units in use. Group and Direct Subscribers Servic area as guests of Blue Cross & Blue Shield for a day and a This new process leads the way to an instant access to use two of the units primarily for finding a subsc half conference in our headquarters on November 14 and the master Blue Cross & Blue Shield history file which contract number by entering his name. The Recore partment will use a unit for determining contract nu 15. The students visited the participating hospitals the after­ should come to completion in 1969. This system will elim­ and verifying doctor numbers by entering doctor's noon of the 15th following their seminar here at the com­ inate the need for overnight "data sheet" service and enable the Plans to answer inquiries instantly. or subscriber's name. The Telephone Pool can utili pany. 2260 to give pertinent information to subscribers whe A subscriber's entire record-or whatever information is call. Information includes paid-to-date which maff John Whalen, Assistant Director and Instructor of needed---can be projected on the 2260 screen ( see picture) scribers ask for. It will also be used for obtaining cc SHANDS Teaching Hospital and Clinics at the University in a matter of seconds, seen as green letters. The effect is numbers. planned this field trip in order that students could analyze quite dramatic due to the instantaneous projection of in­ Two units are on the seventh floor for Complem the different ownership, control and organization patterns formation. Coverage Claims and Blue Cross & Blue Shield Cla of selected hospital facilities in this area. Students were be used for determining the doctor's number by er Silent Screen Stars his name, subscriber's cancellation status, and the cc also exposed to administrative philosophies of the admin­ The silent screen has access to millions of characters number for subscriber correspondence. istrators and became acquainted with the relationships which stored in the "star performer"-the 2231 Data Cell Drive. Medicare Part A will use another unit on the fourtl exist between these area hospitals. This is actually a storage device, storing the data relayed for verification of doctor's number and one will be u Steve Blojion (30) , ( from left) Jerry Potter, Bill Fort, Wilson Moore, to the 2260 visual display. The information desired is first the computer room for testing and experimental pu Cooch Roy Pock, and Charlie Frame toke time out from tough basket­ typed on the 2260 keyboard. A cable connecting it to the These new machines have two foremost objectives: boll action. 360 computer in the eighth floor Data Processing Depart­ and more complete statistical and financial informal ment relays it to the storage device where the data is re­ assist our company so that we may provide better and trieved. It is then relayed hack through the 360 computer service to our subscribers.

Claude Weeks, Administrator, Flagler Hospital of St. Auqustine, left, addressed the SHANDS group.

On November 23, two bus loads of University senior Bill Fort and Charlie Frame, left, watch as Jerry Potter ( 11) and Wilson Moore ( 13) go up for the rebound. medical students and their wives arrived from Gainesville as guests of Blue Shield. Representing the company were Dr. Warren W. Quillian, President of Blue Shield; W. J. While football games are still dominating the week-end viewers' TV screens, several Blue Cross & Blue Shield em­ Stansell, Assistant to Executive Director to Blue Shield, and ... ployees have been hard at work on the courts practicing for George S. Lewis, Manager, Physician Relations. basketball games which recently got underway. While tours of the buildings were being conducted for This Year's Blue Cross & Blue Shield team is competing the students, their wives were "bussed" off to Regency in the Recreation Department's Industrial South League Square for a two-hour shopping spree. Following the tours, and is coached by Ray Pack. the men attended meetings with our personnel in the train­ Although several employees signed up to play, the only ing room. regulars to date who have participated in the first 3 or 4 games are: Steve Blajian, Bill Fort, Charles Frame, Jack A dinner for all the guests followed in the sixth floor McAbee, Wilson Moore, Jerry Potter and Dwight Wut­ cafeteria before they returned by bus to Gainesville that kowski. evening. Ollie Howell, Computer Operations, demonstrates the Model 2260 in use on the eighth floor. 12 E CROSS OF FLORIDA BOARD OF DIRECTORS -- 1968-1969 IOWA PLAN STUDIES FLORIDA PLAN FACILITIES

Executives from the Des Moines, Iowa Plan are shown visiting our Florida Blue Cross & Blue Shield headquarters Blue Cross of Florida Board of Directors posed for Back row, left to right: Roy Armstrong, Jacksonville; on November 15. They are seated in Executive Director icture following its 25th annual meet'ing at the Blue Michael J. Wood, Jacksonville; Samuel Gertner, Miami H. A. Schroder's office as he welcomed them and explained & Blue Shield Headquarters on December 4. Beach; Sherwood D. Smith, Lakeland; Joseph F. McAloon, the planning, building and completion of our facilities. Coral Gables; S. K. Bronstein, Miami; H. A. Schroder, These gentlemen are visjting several Plans around the ted on the left edge of the table is John F. Wymer, Jacksonville; Don Laurent, Sarasota; C. T. McCrimmon, country which have just built new offices or are in the I est Palm Beach. On the right is Pat N. Groner, Miami; G. Emerson Tully, Ph.D., Tallahassee; Eugene G. process of planning new facilities as they anticipate con­ cola. Peek, Jr., M.D., Ocala; James A. Cranford, Jacksonville; struction of new offices for their Des Moines Plan. Henry J. Babers, Jr., M.D., Gainesville; Leo Wotitzky, These six executives made an inspection of our ten floors, t row, left to right: Sister Loretto Mary, Tampa; Punta Gorda. dedicated on April 28, 1968, with Mr. Schroder, Mr. Hal �Witt Miller ( Honorary Chairman of t·he Board), Adams and architect Mr. Stewart Roberts conducting the do; Frank J. Kelly, Miami; H. P. Osborne ( Legal Board member W. R. Hancock, Leesburg, was unable to tour. ;el), Jacksonville; Edward Jelks, M.D., Jacksonville. attend the meeting. Pictured from left to right are: Mr. Schroder; and from the Des Moines Plan J. Locke Macomber, Blue Shield Board; ond row, left to right : J. A. Mease, Jr., M.D., Dunedin; These Board members ore from all over the state and William B. Recknor, Executive Director, Blue Shield; Glenn Wilson, Ocala; Ernest C. Nott, Jr., Miami; C. Sweet represent hospitals, doctors, and t·he general public in Johnson and James N. Hinson, Blue Cross Board ; E. , Jr., Cocoa; J. W. Herbert (Senior Vice President ), the proportion required in the Standards of Approval as Howard Hill, Blue Shield Board ; and Bill Guy, President, onville; Warren W. Quillian, M.D., Coral Gables. set forth by the American Hospital Association. Blue Cross. 13 University Of Florida Selects Sth Annual Florida Blue Cross Meeth Blue Cross & Blue Shield Master Medical Coverage - McNerney Issues Challenge

Delegates, representing hospitals throughout the state, Nerney said. "Their health care is below the threshold. then heard McNerney praise the Florida Plans' growth as incidence of heart disease is greater, the death rate an outlined by Schroder, but challenged "it is not a time for children is two to four times higher." Blue Cross to rest, not a time to take it easy." McNerney also cited the need to find solutions to Vice President of President Johnson's National Health problems of rising hospital and medical costs while at Council and a recipient of the Justin Ford Kimball Award, same time making new and better care available. Ir McNerney was named by LIFE Magazine as one of the earlier statement, McNerney had pledged the suppor "One Hundred Most Important Young Men and Women Blue Cross in the development of comprehensive ht in the United States-The Take-Over Generation" in 1962. planning agencies at the national, state and looal level a means of meeting these problems. The Blue Cross Association President also praised unique partnership of private industry and governrr such as Blue Cross and Blue Shield Plans administe the Medicare program, as the only logical approach to nation's complex health problems. "Neither governr nor private industry, separately, have the resources, r power and technical know-how necessary to solve the p lems in health care," he pointed out. "Together they ha

Meeting in our headquarters on December 3 are left to right: Edith Bowden, F. T. Stallworth, Vice President Enrollment, Mary Lee Butler, Rick Robinson, Louise McMillan, and Harry Powell.

The obviously happy group pictured here is discussing ment, and Mrs. Edith Bowden, Supervisor of Master Med­ the University of Florida's selection of Florida Blue Cross ical and Extended Benefits Department, worked out many and Blue Shield Master Medical Coverage for their per­ of the details of the new program with Mrs. McMillan, who sonnel to begin on January 1, 1969. Mr. Rick Robinson, presently handles the existing program at the University. Wolter J. McNerney, President of the Notional Blue Cross Manager- Personnel Services and Training of the Univer­ They are presently working on plans for the coordination Association. sity's Personnel Division, with the assistance of Mrs. Louise of the Master Medical claims handling, assuring maximum McMillan, is coordinating the impl�mentation of th.e Master service to all University of Florida personnel and depend­ In issuing his challenge "not to take it easy," McNerney Medical Coverage in order to make a smooth transition to ents. cited the mammoth problems which still exist in the nation's health picture, and named Blue Cross as the logical leader the new coverage. With Florida Blue Cross and Blue Shield Harry Powell, our Branch Manager in the Greater Gaines• providing both the Basic and Master Medical Coverage, it ville Area, and Representative Wayne McDonald, have had in seeking solutions. "Blue Cross has something to offer," is anticipated that a much greater percentage of all per­ the opportunity to work with Mr. Robinson toward the suc­ he said. "To begin with, Blue Cross is publicly account­ sonnel will participate in the combined Program. cessful change to Blue Cross and Blue Shield Master Med­ able. It has the skills and experience." Mrs. Mary Lee Butler, Manager of our Claims Depart- ical Coverage for this outstanding account. The author of several books and articles on hospitals and health pointed out the poor segment of our society as a major problem "that needs not only our best effort but our J. W. Herbe·rt, Florido Blue Cross Senior Vice Preside sympathy. The facts are staring us right in the face," Mc- NEW MACHINE ROLLS ALONG FOUR TIMES FASTER Henry Holcomb keeps close check on the job he is run­ ning on the IBM 9370 Webb Fed Tandem printing press in our Printing Department. It is another of several pieces of the most modern equipment utilized in that department for producing quality printing jobs for use in our head­ quarters and branch offices. This machine has been in use here for nearly a year and is four times faster than former presses. Rolls of paper approximately a yard in diameter are fed into the machine which can produce 25,000 copies per hour. A special "cutter" located near the front of the machine where finished . - . ;;� copies are stacked actually cuts the paper to an 8½" width. :.. _£ lr!I -= Jt I ...... I W4Mii ts According to Mr. Holcomb, paper in rolls is much cheaper �- -�--· than that which is already cut to the standard 81/z" x 11" size. : I 1 ;t --- - .I. f ·-�1ro. . The IBM 9370 can print 2 colors on 1 side, or 1 color l■kllllU.uJ on 2 sides at one pass through the machine. Other machines in the department will print two colors at one pass through Ina DeVane explains computer operations equipment to one of eight groups which toured the building following t·he nuol meeting. the machine, but only one side at a time. Henry Holcomb and IBM Printer 14 McNerney Addresses )OU®8��rn Sch rod er Reports Growth - December, 1 968 Nos. 6 & 7 January, 1969 Delegates to the 25th Annual Florida Blue Cross meeting held on December 4 heard both an enthusiastic report from Plan President, H. A. Schroder on Blue Cross and Blue ished monthly for the employees, Shield growth in the state, and a challenge from Walter J. the.ir families, and friends of McNerney, president of the National Blue Cross Associa­ tion. Ifu ilrmnrtam

Blue Cross and Blue Shield of Florida extend deepest sympathy to the family and friends of Barton R. Barry Sr. who was fatally injured when � his automobile collided with a train near Lake Lochloosa at 5 :45 a.m. on Thanksgiving morning. His death occurred on his 38th birthday. CROSS ol FLORIDA, INC. Mr. Barry was a native of Lyndonville, New York and had resided m SHIELD Of FLORIDA, INC. Atlantic Beach since 1961. He retired from the Navy in 1967.

He was building engineer here at Blue Cross and Blue Shield smce 532 Riverside Avenue December 20, 1967. Jacksonville, Florido 32201 He is survived by his widow, Mrs. Nancy Barry; two sons, Barton R. Frank J. Kelly, Chairman of the Blue Cross Board, pre­ Barry Jr., 17, and Jeffrey L. Barry, 15. sided at the meeting. Staff Schroder cited two major criteria for measuring the A military funeral was held at the Mayport Naval Station Chapel at 3 :00 ------······ Carole Utley growth of the Plan in any given time segment as its growth p.m. Saturday, November 30. Public Relations Deportment in the number of Floridians protected and the amount of money paid to providers of care. "On both counts we have Henry Zittrower statistics that show a marked growth in the operation of >or ···------······· Mail Room the Plan." Dove Hazlehurst Enrollment, Schroder reported, increased by 63,617 mem­ Floor Enrollme.nt bers to a total of 1,110,890, an increase of 6.07% over last year's membership growth. Blue Cross' companion Plan, Blue Cross and Blue Shield of Florida extend deepest sympathy to the Ron Ivey Blue Shield, increased. its enrollment to 1,080,846 during family and friends of Elwyn (Al) W. Scruby who died after an extended loor ······-----····· Medicare B the same period. illness at 5 :00 a.m., December 13. "Total claim payments for the year came to $178,896,- Sandi Hill 357.22. This figure combines payments for the hospitaliza­ Mr. Scruby was a native of Grand Rapids, Michigan and had resided in =1oor ·······----·········· Medicare A tion of Florida Blue Cross subscribers, for care rendered to Blue Cross subscribers from other states, as well as pay­ Miami since he became an employee of the Florida Plan in May, 1967. Martha Zipperer ments to hospitals under Medicare," Schroder said. He was with the Michigan Plan for 14 years before moving to Florida oor ·······-··························· Medicare B To keep pace with the growth in membership and ever when he assumed the position of Physician Relations Representative. Tommie Curry increasing claim volume, Schroder said new electronic Floor ...... Blue Shield Claims data equipment is presently being installed to provide the Mr. Scruby is survived by his widow, Mrs. Betty Jean Scruby. They had system with greater speed and capability. Eugene White no children. Floor ...... Control Room Mr. Scruby's funeral was held Monday afternoon, December 16, in Miami. Gayle Ogletree loor ...... Underwriting Mr. George S. Lewis, Manager Physician Relations, attended, representing Jacksonville, along with other Blue Cross and Blue Shield field personnel. Moe Hodges :1oor ...... Executive

'hoto Editor ...... Jackie Coleman

Member Northeast Florido I ndustriol Editors Association Southern Council of Industrial &litors International Council of H. A. Schroder, Florida Blue Cross President. Industrial Editors In this Issue:

Blue Cross Annual Meeting Sales Training Program Company Hosts SSA Meetin� [P®V���December, 1968 Employees Club Campaign E of BLUE-CROSS & BLUE SHIELD of FLORIDA January, 1969

Timmy and Jody are not very good at hugging.

Their crutches are always getting in the way.

It's a heartbrea king fact that these youngsters will miss many of life's good things because they are among the estimated 250,000 American babies who are born every year with defects.

We know you want these children to have as many chances for happiness as possible. And help them you can, by helping the March of Dimes to finance its nationwide programs of research, medrcal care, pro- fessional and public education. MJl�l!,RCHOF DIMES FIG-�T l3:I:R,TFI: DEFECTS