2019/20

NEWSLETTER

9TH EDITION EXECUTIVE DIRECTOR'S WELCOMING INTRODUCTION

Welcome to the latest edition help businesses address the of the FOR newsletter. underlying issue and ensure As you will see over the tourists, locals and employees next few pages, we’ve been aren’t subjected to verbal very busy delivering quality and physical abuse in the projects on your behalf and city centre. have recently received our first international award Additionally, I am delighted (see page 10) as a result of to have joined and our dedication. contributed to the first Music Board meeting in One of the major issues December. A stellar line up facing Cardiff, as well as aims to make Cardiff a ‘Music other towns and cities across City’ by delivering a range the UK, is that of anti-social of initiatives and projects to GIVE DIFFERENTLY behaviour. We get calls from help raise the city’s profile. businesses on most days, FOR Cardiff continue to asking for support or advice support festivals such as Sŵn Homelessness remains the number one Alongside the charter, FOR Cardiff has in dealing with the various and and are keen to concern for businesses in Cardiff and installed two permanent donation challenges that it brings. work with others to enhance so, in September, FOR Cardiff launched points on the front of Cardiff Central the cultural offering and boost Library and in St. David’s Shopping We recently met with key Cardiff’s Homeless Charter. Co-created trade as a result. Centre to continue raising money for agencies to flag up the with organisations that support people at concerns of these businesses As always, let us know if we risk of homelessness — it gives businesses, Give DIFFerently. A third hand-held and have undertaken a can help you, your colleagues schools and universities alternative ways device will be used on big event days series of actions to improve and your businesses. We are to come together to make a difference. and will also be available for local the situation on St. Mary here for you! businesses to fundraise, so let us know Street where the issue was Pledges of time, employment, skills, if you are interested. particularly acute. The issue expertise and services can be made Since launching the contactless giving is improving, but there is still via the Give DIFFerently website, which more that can be done. is our homelessness support fund. scheme last year, the fund has received Adrian Field Businesses such as Neal’s Yard, Martyn £11,404 in donations from generous We will therefore be Adrian Field, Prowell Solictors and Jones the Barber visitors, residents, businesses and organising a seminar to look organisations in Cardiff. 35 grants have Executive Director have already come forward to offer a at positive actions that will been awarded for necessities, such range of pledges. The commitments we as ID, driving lessons, furniture or white have already received include goods, as well as vocational training time spent helping people integrate to aid people in their journey away back into society, chef training to from homelessness. improve employability and free haircuts to build confidence.

You can find case studies on the Mae’r fersiwn Gymraeg o’r FOR Cardiff YouTube channel and cylchlythyr ar gael i’w lawr Give DIFFerently website to see how lwytho o wefan Caerdydd 100% of the money raised directly supports people experiencing or at AM BYTH. Ewch i: risk of homelessness. www.forcardiff.com 2 FOR CARDIFF 9TH9TH EDITION EDITION 33

CABC ST. MARY STREET PETITION FOR Cardiff and Drinkaware launch Businesses on St. Mary Street petitioned FOR Cardiff, Cardiff night-time economy safety scheme. Council and South Police due to growing concerns around anti-social behaviour, criminal or suspicious activity and its impact on trade and trading conditions. In response Drinkaware, the independent alcohol education charity, to the petition, Executive Director Adrian Field wrote to those is relaunching its successful Drinkaware Crew scheme with businesses to detail the actions the team have taken: a new name — Nightlife Crew — and aims to extend the scheme into a wider range of locations. FOR Cardiff has become one of the first places in the UK to sign up for Nightlife FOR Cardiff funded Police Officers will increase patrols Crew and we intend for this to be incorporated into and (often covertly) on St. Mary Street complement existing city centre night-time safety initiatives. We want to hear from FOR Cardiff have employed an operative to collect needles our members about and clear litter, faeces, discarded cardboard and quilts etc. the difference these from private property Nightlife Crew is available as a complete package of actions are making. training modules: When on duty, FOR Cardiff’s Ambassadors will, if requested, email 101 on your behalf but you can also do this yourself by Please keep us Crew: Training for dedicated members of staff in a emailing [email protected] informed via email at; pub or club, whose role is to promote a positive social Our duty mobile number, if needed, is 07983 311723 and [email protected] environment and identify and support customers who we strongly advise you to report all incidents of anti-social or call 029 2031 4770 may become vulnerable behaviour and criminal/suspicious activity Lead Crew: Training for managers and supervisors, FOR Cardiff have offered to contribute to the refurbishment equipping them to support customers of a mobile police station from South Wales Police to Support Crew: e-learning for all staff to raise awareness significantly increase the policing presence in high footfall of vulnerability in venues areas such as St. Mary Street and Queen Street

Festival Crew: Adapted training for dedicated members of staff to support festival goers

Street Crew: Training for dedicated volunteers within local communities, helping them to support people on the streets and to create a safer environment NATIONAL HOMELESSNESS LOBBYING

Projects Manager Emily Cotterill has industry bodies to ensure that the been leading a campaign for Business government takes the issue as seriously Improvement Districts (BIDs) nationwide as it has promised. to pressure the UK government for systematic change to tackle the problems which cause rough sleeping.

In December, Emily reviewed the FOR Cardiff and Drinkaware will offer FOR Cardiff members wishing to find out manifestos of all the major political the Support Crew e-learning course to more about Nightlife Crew or the Support parties in relation to rough sleeping pub, bar and club operators who want Crew e-learning module should contact and homelessness as a platform to to ensure that their staff are trained our Business Crime Reduction Manager launch her work with the Association to identify and deal with alcohol- Ian Tumelty at [email protected] of Town and City Management. The related vulnerability. new Conservative government has made a manifesto promise to end rough sleeping by the end of this parliamentary term and Emily will be working with other BIDs and our 4 FOR CARDIFF 9TH9TH EDITION EDITION 55 TEAM UPDATES OCT – DEC 2019

AMBASSADORS CLEANSING TEAM POLICE

Removed 5,984 pieces Over 90 days Given 699 of chewing additional Seized directions gum policing alcohol Removed 126 16 times Washed graffiti tags Removed 36,218 18 tents to Patrolled sq metres prevent a for 1,864 breach of the miles peace Targeted patrols in Used 16 areas Used Made 2 10 7 gallons Made 24 Used 25.5 outreach Visited gallons gallons of of graffiti arrests of paint removal gel team 1,398 deodoriser referrals businesses NIGHT MARSHALS Given Visited 40 First Aid businesses 53 times Supported TAXI RANK 2 people with mental House of Fraser 16,968 health issues Covered 4 events 9 0 4 9 Wood Steet 20,316

Referred 11 Total people helped Mill Lane 41,375 vulnerable people to the outreach Greyfriars Road 11,834 team

STREET PASTORS 60 Street Pastors have patrolled popular nightlife spots in Cardiff 110 times over 3,204 hours over 2019. They have removed 4,512 bottles and glasses off the street and given 1,324 bottles of water to those in need of hydration. The Street Pastors have helped 1,345 people during their night out and dished out 1,118 pairs of flip flops to help people make a more Cleansing Team Ambassadors comfortable walk home. 397 people were taken to the Alcohol Treatment Centre for support.

6 FOR CARDIFF 9TH EDITION 7 VIBRANT

CHRISTMAS

This year, FOR Cardiff’s TV advert took viewers on a magical journey through the city to launch Christmas in style. A shadowy figure could be seen leading a family around the city centre, with In addition to finding Dwynwen, visitors the story reaching a crescendo when could take part in free events on the they arrive at to discover three weekends leading up to Christmas that the creature is, in fact, a dragon. such as:

We wanted our ad to bring the Visiting Dewi the giant 7ft dragon of Christmas to life with a Welsh twist and showcase the very best Cardiff Christmas decoration workshop has to offer visitors. The supporting with artist Louise Evans advertising campaign took place Bilingual story telling with across Cardiff, and Newport. Tamar Williams

2019 also saw the return of the giant Pop-up choir at the Gingerbread gingerbread house with the addition Mun House of Mr and Mrs Mun! This selfie spot was part of a competition where Projections of Dwynwen the dragon in people were in with a chance to win St. John’s Gardens onto the Old Library a £100 FOR Cardiff gift card. We received hundreds of entries and would like to thank everyone who took part in the fun.

We also transformed Cardiff into a giant advent calendar with 24 doors appearing in various locations across the city. Each door unveiled a new adventure of Dwynwen the mischievous dragon and was designed by Welsh artist Pete Fowler, who is best known for his artwork for the Super OPERATION MISTLETOE Furry Animals. FOR Cardiff kickstarted Christmas The Night Marshals also extended 2019 festivities through a multi- their operational hours. All these agency approach with Cardiff initiatives directly supported Council and South Wales Police for businesses, their employees and the successful Operation Mistletoe. customers over the festive period and ensured everybody had a safe and We funded portable toilets which enjoyable time. were in place from 13th to 15th, 20th to 23rd and the 31st December outside Tiger Tiger, New Theatre, the Friary, St. John Street and in two locations on St. Mary Street. 8 FOR CARDIFF 9TH EDITION 9 When surveyed, businesses reported: More than 80 independent businesses City of Arcades Day has been hailed and 206,000 people visited Cardiff to a success by businesses, with some 87% WOULD LIKE TO celebrate the inaugural City of Arcades reporting over 300 additional visitors Day, generating a 6% increase in on the day and up to a 60% increase in PARTICIPATE AGAIN footfall on last year’s figures, which was sales. As a result of the overwhelmingly an Autumn International match day. positive feedback, FOR Cardiff are looking to host another City of Arcades The day, created by FOR Cardiff, Day in 2020. followed the initial City of Arcades campaign in 2018 which saw almost 10,000 votes cast by the public to 63% SAW AN determine the Top 10 businesses in Jo Roberts, owner of Fabulous Welsh INCREASE IN SALES Cardiff’s historic arcades. Cakes in Castle Arcade said: “City of Arcades Day was a great Businesses put on special offers or success. We sold out of our exclusive hosted events which ranged from two salted caramel Welsh cakes by 1pm sold-out tours of the Morgan Quarter, and took an extra 50% in revenue a mini Christmas market, a fashion compared to a normal Saturday. 83% RATED THE EVENT show, a charity Mario Kart tournament The arcade was packed and really AS ‘VERY GOOD’ OR and an evening poetry reading. To add busy all day.” to the overall atmosphere, live music ‘EXCELLENT’ and performances were also arranged by , Polarity Coffee and It wasn’t just the arcade independents Cardiff-based music label PYST with that saw a boost. St. David’s shopping the support of FOR Cardiff. centre also reported the day to be their busiest of the year so far, demonstrating the benefit of having a city with an array of independent businesses alongside bigger retailers.

10 FOR CARDIFF 9TH EDITION 11 THE CARD

Since its launch in September 2019, we have organised sign up days where 40,000 cards have been circulated members of our team have visited offices to employees of our member businesses. to distribute cards at a special collection We’ve been delighted to work with over and education point, allowing them to 100 businesses to bring exclusive offers also answer any questions staff may have. and bespoke events to The Card holders. If you have over 100 staff and would like to request this for your company, please For larger employers such as Admiral, email us on [email protected] and we’ll Lloyds and Principality Building Society, schedule a date.

40,000 100+ cards circulated businesses bring since Sep 2019 exclusive offers

GIFT CARD

The FOR Cardiff gift card has achieved its WHAT’S IN STORE FOR 2020? highest ever selling month in December A GIFT CARD 2019 with sales up 43% on 2018. 5% of the sales over December were also donated to We are launching a range of exclusive events for the Give DIFFerently fund to support people members with The Card. Keep an eye on our e-news experiencing or at risk of homelessness. and social media to see what you can attend.

We have also launched a Facebook group for The Card members. Get regular updates on new and existing offers and hear about exclusive member only events before anyone else! Head to the FOR Cardiff Facebook page to join The Card Members group.

RSVP to — [email protected] ANNUAL SHOWCASE with any accessibility or dietary requirements. SAVE THE DATE! 6th June — Park Plaza — 6–8pm

9TH EDITION 13 AWARD WINS EVENT SPONSORSHIP

FOR Cardiff was recognised by the International Downtown Association David Downey, IDA President and (IDA) at its 65th Annual Conference CEO said: in Baltimore, Maryland in October IRIS with a Downtown Achievement Award “FOR Cardiff’s project received the A BAFTA-qualifying festival, Iris has of Excellence for its ‘City of Arcades’ IDA Award of Excellence for uniquely also been identified as one of the “50 campaign. FOR Cardiff was the only implementing best practice in film festivals worth the entry fee” by organisation outside of the USA to win. urban place management. The City MovieMaker Magazine four times. The IDA is the premier organisation of Arcades campaign is a shining The festival prides itself on sharing the for urban place professionals engaged example of excellent urban place very best of global LGBT+ filmmaking in shaping and activating dynamic management delivering real value to in Cardiff each October. FOR districts across the world. the city and an exemplary response has sponsored Iris for the last three The award acknowledges FOR to a community challenge.” years, with the partnership going from Cardiff’s outstanding work in promoting strength to strength. and celebrating Cardiff’s arcades.

FOR Cardiff also won ‘Best Event’ at the CIPR PRide Awards for ‘The Daff Trail’. Sŵn

Sŵn is an award-winning multi-venue attendees (23% of which were from music festival which celebrates and outside of Wales) and 10 venues over supports Welsh music and beyond. FOR 12 stages. Cardiff have sponsored Sŵn for the last The total reach of coverage was over three years as we believe the festival 6.3 million, which was an increase of 37% increases the profile of Cardiff nationally from 2018 and included The Guardian and internationally and boosts our and BBC. Most impressively, the direct reputation as a music city. economic impact of the festival reached This year’s festival was enormously £244,840 through spectator and successful with nearly £65,000 worth attendee spend across travel, food, drink, of ticket sales, 616 performers, 3,707 shopping and accommodation — an impressive feat for a three-day festival. BEETHOVEN PIANO EVENT

This year, the world will celebrate A curated collection of 12 pianos will be Tafwyl announcement the 250th anniversary of Ludwig placed in 12 different locations across van Beethoven’s birth. In Cardiff, the city centre and will be available for FOR Cardiff is delighted to announce FOR Cardiff will also be working with the the classical music community has the public to play during May 2020. our continued support of Tafwyl as team to coordinate fringe event activities come together to stage an exciting Anyone interested in transforming a the 2020 headline sponsor. This year, to ensure that the whole of Cardiff has programme of events throughout piano can find out more information on Tafwyl will be increasing its capacity by the opportunity to benefit from the the year. www.streetpianos.com 8,000 as it moves to a new location in festival. Subscribe to our e-newsletter via and welcomes new partners the website and follow our social media Alongside the musical activity, such as and Cardiff channels for more information on what Cardiff’s Beethoven 250 celebrations and Vale NHS. The programme will we have planned! will also introduce Keys to the City — expand to include comedy, cookery an eye-catching trail of artistically and literature events and an improved transformed street pianos, funded by children’s activity area. FOR Cardiff.

14 FOR CARDIFF 9TH EDITION 15 JURASSIC JANUARY AT THE DIPPY CRAFT CAFÉ

Dippy the Dinosaur was on display at Dippy on Tour: A Natural History Adventure the National Museum Wales Cardiff is being brought to visitors across the UK from October to January, the sixth by the Natural History Museum, and FOR stop of the eight-venue tour which has Cardiff wanted to support Dippy’s last now been visited by 1.5 million people month in Cardiff by creating a programme across the UK. of entertainment across every weekend in January. The tour brought thousands of people to the museum to see the awe- FOR Cardiff worked in partnership with inspiring dinosaur cast, helping inspire St. David’s to bring FREE educationally the next generation of scientists and relevant crafts to children in the city, encouraging families to explore nature including specific autism-friendly sessions. on their doorstep. Over 2,000 people took part and we would like to thank everyone who came along.

NICK JR. TOY BRICK MODEL TRAIL

PAW Patrol, Blaze and the Monster Each of the 15 models will have a fun facts Machines, Shimmer and Shine and Abby sheet, and customers can scan the QR Hatcher in toy brick form are coming to codes for behind the scenes videos of the Cardiff city centre. Visitors will be able characters. We will also be running to see 15 incredible brick models of their a trail quiz and map across all locations. favourite characters and models from We need 15 locations for the characters. the hit Nick Jr. TV shows. FOR Cardiff If your business is interested in playing host has secured the BRICKLIVE trail’s only to one of the characters or donating a prize trip to Wales between 4th–19th April, for the trail quiz, please email our Head of over the Easter holidays. Visitors in other Marketing and Communications locations on the trail have totalled at [email protected] or ask one of tens of thousands of people, and we’re our Ambassador team for more information. anticipating similar footfall for Cardiff. Locations and prizes will be promoted across all marketing and social media campaign materials and to every entrant in the competition.

© 2020 Viacom International Inc. All Rights Reserved. PAW Patrol: © 2020 Spin Master. Copyright © Brick Live Group Limited. All rights reserved. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. LEGO® is a trademark of LEGO Juris A/S. 16 FOR CARDIFF 9TH EDITION 17 TRAINING OCT – DEC 2019

INFLUENTIAL We have limited the amount of We have made changes to our booking system to increase course attendance spaces available to each business and allow more businesses to benefit and introduced a cancellation from our funded training. Our training fee for those that cancel a booking MEDIA BUYING FOR Cardiff is the first schedule is now available on the less than 3 working days before BID in the UK to offer 4 WEEK CAMPAIGN members area of our website and a course. discounted media buying (Cost for ten buses) businesses are required to complete Streetliner Bus back to members. In 2019, we Please email [email protected] a booking form and accept our new were delighted to work for more information on changes to RATE CARD OUR PRICE PRODUCTION TOTAL terms and conditions to secure their with multiple businesses, our booking system. place. Booking forms can be found including Shop Rugby, in the members area or by emailing STREETLINERS X2 £6,600 £1,900 £600 £2,500 National Museum and [email protected] the . BUS BACK £2,910 £1,290 £210 £1,500 We have plenty of availability for 2020, so TOTAL COST FOR why not get ahead of 4 WEEK CAMPAIGN £9,510 £2,690 £810 £3,500 the game and book your (Including both media types) peak time marketing now? Email Emily for DIGITAL SIX SHEETS more information on First Aid Food Safety Fire Safety (Cost for eight sites) [email protected] 53 9 9 Six sheet

RATE CARD OUR PRICE PRODUCTION

1 WEEK (approx. 19,200 plays) £6,600 £1,900 £600

2 WEEK £2,910 £1,290 £210 (approx. 38,400 plays) Conflict Terrorism Mental Management Awareness Health 12 34 Awareness MYSTERY SHOPPING AND 19 CUSTOMER SERVICE AWARDS Amount of people trained this quarter:

2019’s mystery shopping and Customer Service All winners were given a chance Total: 136 Awards saw over 60 members sign up to have their to showcase their business on businesses evaluated. We’re delighted to announce Cardiff TV, a bottle of prosecco Value: £6,575.43 that the following businesses won their category: and a trophy. A huge thank you Pubs and Bars: Live Lounge to everyone who took part and to the people who joined us for MENTAL HEALTH FIRST AID TRAINING Entertainment Venue: Live Lounge the drinks reception at the newly Services: Ultralase refurbished Be At One. We have made Mental Health First Aid world and aims to increase awareness Independent Business: Bernsteins Training more accessible to businesses by of mental health issues and reduce the part-funding a Mental Health First Aid stigma around mental health. The course Fashion Retail: Ann Summers course. This means delegates are only gives participants the skills to recognise Café's and Coffee Shops: 39 Desserts required to pay 50% of the course fee, when someone might need support, and Restaurant: Turtle Bay which is £55 per person. Mental Health how and where to signpost them for help. First Aid Training is a two-day certified Please contact [email protected] General Retail: Ernest Jones course that is tailored to the corporate for more information. Hotels and Accommodation: The Angel Hotel

18 FOR CARDIFF 9TH EDITION 19 GET THE MOST OUT OF YOUR MEMBERSHIP

[email protected] @FOR_Cardiff forcardiff.com FOR Cardiff 02920314770 FOR Cardiff FOR Cardiff FOR Cardiff @forcardiff

20 FOR CARDIFF