COUNCIL CYNGOR CAERDYDD

EXECUTIVE BUSINESS MEETING: 3 NOVEMBER 2011

WORLD CONVENTION 2013 (WBC)

REPORT OF CHIEF OFFICER (CITY DEVELOPMENT)

AGENDA ITEM: 11

PORTFOLIO : TRANSPORT & ECONOMIC DEVELOPMENT

Reason for this Report

1. To enable Cardiff to host the Convention 2013 and approve appropriate budgets to assist in developing the event programme.

2. To attract a World Title bout and Convention which will have an economic impact of up to £3.2m in the city economy

3. To enhance Cardiff’s reputation as an international sports capital and to generate significant global media exposure to promote the city on an international stage.

Background

4. Over the last decade Cardiff has built an international reputation for the successful delivery of high profile sporting events, including; the Rugby World Cup; the FA Cup and Heineken Cup Finals, the Ashes Test and the Ryder Cup. Alongside this the city has developed a world-class sporting and visitor destination infrastructure. In recognition of this Cardiff was recently awarded the status of European Capital of Sport.

5. It is recognised that this programme of major sporting events has led to significant benefits for the city economy, including: attracting tourists and the additional consumer spend they bring into the local economy; world- wide media coverage and profile; increased civic and national pride and encouraging increased participation in sporting activities.

6. The World Boxing Council Night of the Champions and World Boxing Convention therefore represent significant opportunities for Cardiff to build on its established platform and to expand into a new events market, with the ultimate aim of becoming a recognised location for major boxing events.

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World Boxing Council Night of the Champions 2010

7. In May 2009 WBC Cardiff 2010 Ltd 1 approached the Council to assist in attracting the WBC Night of Champions 2010 event to Cardiff. The World Boxing Council Night of Champions is a Gala Awards event held every 5 years at which the global boxing community celebrates and acknowledges lifetime achievements, unsung heroes, and boxing’s contribution to developing youth and the wider community. The awards ceremony is usually attended by over 100 past and present World Boxing Champions and is complemented by a series of events held across a host city including visits to community events and facilities and local boxing gyms.

8. Given the benefit which sporting events have brought to the city, Cardiff’s track record in successful delivery and the region’s strong tradition in the sport it was agreed that the Council would bid to host the WBC Night of the Champions in 2010. Furthermore, the event was seen to offer an opportunity to promote Cardiff’s 2009 status as one of only four other European cities with the status of ‘European City of Sport’ and support Cardiff’s bid to become ‘European Capital of Sport’ in 2012. The event was therefore subsequently included in the Council’s Corporate Plan 2010-2013, which states that:-

‘the Council will collaborate with partners to deliver leading sporting, cultural, arts and entertainment events across the city by hosting the WBC ‘Night of Champions’ and the international tournament ‘Great Britain vs. the rest of the world.’

9. In November 2009, the Council was invited to attend the World Boxing Council’s World Convention in Jeju, Korea as a guest of the WBC, along with WBC Cardiff 2010 Ltd, to pitch for Cardiff to become the chosen host city for the 2010 event. In December 2009 Cardiff was announced as the preferred location for the event which was to take place in July 2010.

10. Crucially, hosting the ‘Night of the Champions’ event was seen as an opportunity to build strong relations with WBC officials to promote Cardiff as a location for future World Championship bouts. In particular the event was from the outset regarded as a pilot event with a view to positioning Cardiff to host a larger WBC event in 2013 which would be wrapped around World Championship boxing bouts, and as such would command an even higher profile with national and international media.

‘Night of the Champions’ Event 2010

11. In July 2010, the WBC Night of Champions event was successfully staged in Cardiff. The event welcomed 75 past and present world boxing champions to the city and included:-

1 WBC Cardiff 2010 Ltd was established by former boxing professionals Kevin Hayde and John H. Stracey, along with boxing promoter David Walker, UK Director of the World Boxing Council (WBC). The company was formed specifically to attract the WBC Night of Champions 2010 event to Cardiff

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• An International Amateur Boxing tournament entitled ‘ Great Britain versus the rest in the world’ in which several of the UK and overseas boxers in line to compete in the Olympics 2012 featured. This formed part of a wider strategy to attract Olympic boxing teams to base themselves in the city both prior to and during the 2012 , and to highlight the sporting facilities that Cardiff has to offer the British Amateur Boxing Association (BABA) ahead of Games. The boxing event was also screened on Chinese national TV to a large audience.

• The Night of Champions Gala Dinner and Awards which brought together former and current boxing champions of all weights to a high profile ceremony. Due to the attendance of the reigning WBC World Champion (Vitali Klitschko) and the number one contender (Shannon Briggs) the event received extensive local, national and global media coverage providing increased international profile for Cardiff and the WBC.

• The world film premiere of the movie ‘Risen’ – profiling the life and boxing career of former world WBC Champion , produced by local Welsh film-makers Neil Jones and Stuart Brennan, showcasing ’ creative industry talent at an international event. Following the Cardiff premiere ‘Risen’ has won a Welsh Academy Film Award.

• A programme of community activities, including charity visits to The Children’s Hospital of Wales; local boxing gyms; an appearance at the Cardiff Big Weekend; an open top bus ride through the city and a morning at Cardiff Castle. The visits to local gyms were particularly well received, and formed the basis of the ‘Sporting Chances’ legacy project which aims to provide disadvantaged young people with a professional and sporting programme that will develop transferable skills through boxing and training. One of the boxing gyms visited by the champions had only 6 members registered at the time - this membership has now risen to close to 100. The ‘Sporting Chances’ legacy project forms an integral part of the proposition for 2013.

12. The Night of the Champions 2010 received substantial local, national and international media coverage, including coverage in the South Wales Echo, the Daily Mail, the Telegraph, BBC television and website, Sky Sports, Chinese National TV and coverage throughout Europe, the Americas and the Far East.

World Boxing Convention 2013 Proposal

13. Following the success of the 2010 event an opportunity to bid for hosting the WBC World Boxing Convention in 2013 was presented to the city. The 2013 event will mark the WBC’s 50 th anniversary and will therefore be one of the most high profile and significant dates in the boxing calendar that year. It can be estimated that an international convention of

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this scale would have a direct economic impact in the region of £1.8m in the city economy. 2

14. An initial bid was submitted by Cardiff and Co to the WBC Board at the 48 th Convention in Mexico in November 2010 (Attached as Appendix 1). Presentations on Cardiff were made and high level negotiations and discussions took place between Cardiff and WBC officials resulting in Cardiff being announced as the preferred host city for the 2013 WBC Convention. Hosting the WBC convention was subsequently agreed as a corporate objective for 2011-2014 as part of the Council’s developing Events Strategy 2020.

15. The proposed early-stage programme for the WMC 2013 Convention includes:-

• A Convention which will attract international boxers, promoters, managers, administrators of the sport, trainers, contenders, champions and former champions and up to 1000 delegates;

• An event to host boxing promoters and agents and promote the various boxing arena options within the city that can host championship boxing events and highlight Cardiff’s reputation for hosting major sporting occasion;

• A programme of Champions visits to charities, local boxing gyms and community projects and the launch of a pilot ‘Sporting Chances’ project. It is proposed that this project will focus on working with young offenders and will be delivered in partnership between the Council and WBC Sporting Chances Ltd and their network of British former world champions and boxing ambassadors;

• The Council is also hoping to secure commitment from the WBC for a World Title or Championship Title fight to take place within Cardiff during the convention week.

World Boxing Convention 2011

16. Cardiff has been invited to the WBC Convention 2011 in later this year to present detailed proposals for the 2013 convention. It is anticipated that Cardiff will be publicly announced as the host city for the 2013 event and further discussions with WBC officials will take place on defining the event programme. Cardiff will also start its destination marketing campaign to the members present at the 2011 event to maximise the number of delegates that choose to attend the event in 2013. In addition the Cardiff team will look to confirm with WBC that a World Boxing title bout will take place in Cardiff as part of the Convention. There is still significant interest from other major international cities towards the 2013 convention and it is important that Cardiff is present at the 2011 Convention to ratify the bid, secure the 2013 event and raise the profile of Cardiff as host city. The Council

2 Delegate Expenditure Survey: An Advisory Note from the UK National Tourist Boards (2006)

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therefore intends to work with Cardiff & Co and a specifically appointed consultant to finalise a compelling bid to host the convention and associated events in 2013 as well as develop tailored destination marketing materials.

Attracting a World Title Fight

17. An economic impact assessment undertaken by the Council’s Research & Community Engagement Unit in October 2010 (attached as Appendix 2) identifies the potential benefits of hosting a World Title bout in Cardiff. The report estimates that the total additional demand for goods and services generated in the local economy by a world title bout ranges from £976,690 to £1,465,035. These figures are based on an attendance of either 20,000 or 30,000 people. However, it must be borne in mind that an estimated 50,000 attended the last title fight to be held in Cardiff. It also concludes that in addition to the direct benefits associated with economic impact, there is evidence that many more intangible medium and long term indirect benefits will occur as a result of Cardiff hosting a World Title bout including:-

• World Title bouts enjoy world wide media coverage and through place marketing there is the potential for increased visitation from people around the world wishing to sample the tourism on offer in South Wales and beyond, both before and after the event.

• Experience from other major events hosted in Cardiff and South Wales has shown that visitors are more inclined to return to the area after attending major events (i.e. Network Q Rally, FA Cup Finals, and The Ashes Test Match) due to the overwhelming feel good factor they have experienced on their visit.

• A successful event also demonstrates that Cardiff can, and continues to, deliver major international events. This allows for a greater bargaining power when trying to attract other projects of a similar nature.

18. The report concludes that the exposure that Cardiff and the region will receive from media in the UK, USA and numerous other countries will be significant and should help greatly in projecting a positive image of Cardiff and the region. This exposure should aid the marketing of the City and Wales in general, providing the potential for increased overseas tourism in future years as a result of spectator and participant return visits and remote media spectating by non-attendees.

Delivery & Budget

19. It is envisaged that a strong partnership, led by , with the Welsh Government, , private sector sponsors, the World Boxing Council and Cardiff & Co would deliver the WBC Convention 2013.

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20. The WBC has offered to fund the attendance of one delegate from Cardiff Council to attend this year’s convention. In addition it is intended that a small team of delegates from Cardiff attend including Cardiff & Co and the Millennium Stadium to undertake high level discussions with WBC officials, gain a better understanding of the operation of the event and to commence the destination marketing campaign both for Cardiff and the Millennium Stadium.

21. The total cost of the delegation is estimated to be in region of £16,000, of which £10,000 would be a sponsorship package enabling Cardiff & Co and the Millennium Stadium to promote Cardiff as a ‘Big Fight’ destination and to promote the 2013 Convention to future delegates.

22. In order to secure the 2013 Convention for Cardiff, the WBC is looking for commitment towards costs for marketing and promotion, hosting of dinner events, flights for WBC officials and accommodation costs. It is estimated that a total budget of £200,000 would be required, with costs broken down as follows:-

• Marketing and Promotion – c. £50k • Hosting of dinner and events – c. £20k • Flights and accommodation – c. £120k • Sporting chances legacy pilot – c. £10k

23. The piloting of the Sporting Chances legacy project in Cardiff would offer disadvantaged young people a professional and sporting programme through which they could develop transferable skills through boxing and training. The pilot project will be led by Sporting Chances with assistance from the Council’s Sport Cardiff and Youth Offending teams. The pilot is estimated to cost £10,000 for 10-12 people to undertake approximately 100 hours of activities and educational sessions that include gym & fitness training, human anatomy, substance abuse, first aid, life skills, nutrition, bullying / citizenship & literacy and numeracy. The project has proven successful in other parts of the UK and the WBC Convention provides Cardiff with the opportunity to both pilot the scheme and to attract private sector sponsorship to ensure its long term financial sustainability.

Reasons for Recommendations

24. In support of the corporate plan objective to host the World Boxing Council convention in 2013 as part of the Council’s Events Strategy 2020.

Legal Implications

25. The Council has powers to assist economic and social well being in its area under section 2 of the Local Government Act 2000. In exercising this power the Council's decision-makers need to take account of value for money and reasonableness

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Financial Implications

26. Funding of fifty thousand pounds a year in 2011/12 and 2012/13 is available from the Corporate Initiatives budget, with the balance of one hundred thousand to meet the costs outlined in this report to be funded from the Corporate Initiatives revenue reserve. This will limit the ability to take forward future initiatives.

RECOMMENDATIONS

The Executive is recommended to:-

1. Agree that Cardiff sends a delegation to the 2011 Las Vegas Convention to ratify the 2013 Convention and to promote the city to future delegates of the 2013 event.

2. Agree to allocate appropriate budget as outlined in the report to cover the costs associated with attending the Las Vegas Convention and the cost for delivering the 2013 Convention programme in Cardiff.

NEIL HANRATTY Chief Officer 28 October 2011

The following Appendix is attached:-

Appendix 1 - bid submitted by Cardiff and Co to the WBC Board at the 48 th Convention in Mexico in November 2010 (not received)

Appendix 2 – World Title Bout economic impact assessment

Page 7 of 7 Appendix 1 Cardiff Bid for Night of Champions 2013

Caerdydd Roberto Duran and sons enjoying a football game at the Cardiff City Stadium Welcome

It gives me great pleasure to present the World Boxing Council (WBC) with a bid for Cardiff to be host city for the 2013 Night of Champions.

There is no doubt that the Night of Champions event held in Cardiff in 2010 was a great success not only for Cardiff but also for the WBC organisation. The opportunity for Cardiff to host boxing legends while also supporting local charities and assisting local community groups has proved that the Night of Champions brand is mutually beneficial to both the city and the WBC.

Cardiff has clear and ambitious plans for the future. Cardiff aims to become a world class capital city over the next 15-20 years. Great strides have been made in recent years based on successful regeneration, global media exposure through local sporting events and a reputation for delivering high profile events, but we recognise there is still much to do. Neil McEvoy Essentially, Cardiff is a win-win location for sporting events, providing an attractive location, a skilled event delivery team, a track record in producing world class sporting occasions and a Team Cardiff approach to ensure that if the city’s bid is successful, the 2013 Night of Champions event will be a huge success.

As a city we are committed to ensuring that events like the Night of Champions continue to be hosted in Cardiff, and that they contribute towards our city’s ongoing success.

Neil McEvoy Deputy Leader – Cardiff Council

Caerdydd Introduction

Following the major success of the World Boxing Council (WBC) Night of Champions event in Cardiff 2010, Cardiff, Capital city for Wales, is proud to present a bid for an even larger series of programmed events to be held by the WBC in 2013.

Cardiff acknowledges the WBC Night of Champions event as a proven brand that showcases legendary boxing champions across history into a host location over 2-3 days. The 2010 Night of Champions was a great success, and we believe with greater investment, cost neutral to the WBC the event can be grown into a much bigger brand and world sporting event with big economic potential.

Cardiff recognises that the gathering of boxing legends can provide a lasting legacy through their support of a variety of good causes such as local charities and community projects but also by having a positive effect on the local and regional population.

The lasting legacy, global exposure and community benefits that the WBC Night of Champions can bring to Cardiff and Wales enables the city to put forward a strong bid which is evident in this proposal to the WBC. July 2010 with the fantastic support of the WBC brought huge benefit to boxing in South Wales, with a big increase in the number of children training in gyms. Cardiff City and County wants to promote this noble endeavour to the best of our ability. “Cardiff City FC would be delighted to host at the Cardiff City Stadium, a world title championship fight as duty to the Cardiff 2013 Night of Champions event”. Gethin Jenkins, CEO, Cardiff City FC Night of Champions Cardiff 2010 – The Success Story

Cardiff successfully hosted the WBC Night of Champions Festival from Thursday 29th - Saturday 31st July this year. The three day Festival saw over 100 past and present World Boxing Champions welcomed into the city. Alongside the three main events held in the Cardiff International Arena each evening, the Champions participated in several citywide activities including charity visits to The Children’s Hospital of Wales; local boxing gyms; an appearance at the Cardiff Big Weekend; an open top bus ride through the city and a morning at Cardiff Castle.

The successful festival of boxing held in Cardiff in 2010 included:

The world film premiere of the movie ‘Risen’ • – profiling the life and boxing career of former world WBC Featherweight Champion Howard Winstone, produced by local Welsh film-makers;

An International Amateur Boxing tournament • entitled ‘Great Britain versus the rest in the world’ in which several of the UK and overseas boxers in line to compete in the London Olympics 2012 featured;

The Night of Champions event which brought • together former and current boxing champions of all weights to a high profile ceremony. The event received extensive local, national and global media coverage providing increased international profile for Cardiff and the WBC.

Caerdydd Boxers in attendance at Night of Champions 2010 included star names such as:

Alan Minter, Alan Rudkin, Ann Saccurato, Bradley Price, , Carlos Zarate, , Earnie Shavers, Eddie Avoth, Colin Jones, Franco Udella, Gabriels Ruelas, Gavin Rees, George Louis Chuvalo, Giacobbe Fragomeni, Glenn Catley, Glenn McCrory, Iran Barkley, James Smith, Jane Couch MBE, Javier Castillejo, Jesse James Leija, John “the Beast Mugabi, , John H. Stracey, , Juan La Porte, , Junior Witter, Karl Mildenberger, Ken Buchanan, Kevin Lueshing, , Mario Galvano, Massimilano Duran, Momo Koseki, Naomi Togashi, Nigel Benn, Paul Hodkinson, , , Robbie Regan, Roberto Duran, Robin Reid, Rocco Mattioli, Ryan Rhodes, Scot Welsh, Sergio Gabriel Martiez, Shannon Briggs, Steve Collins, , Terry Marsh, Tim Witherspoon, Toshiaki Nishioka, Vitali Klitchtko, Vitali Tajbert, Vito Antuofermo, Yuri Arbachakov, Zab Judah, Takahiro aoh, , Marcus Beyer, Jeff Harding, Krzysztof Wlodarczyk, Cecilia Braekhus, Ina Menzer, Kevin Kelly, Sharon Aryos, Mia St John, Azumah Nelson, Billy Backus, Leon Spinks, Billy Schwer, Danny Romero, Hollie Dunaway, Dingaan Thobela, Duke McKenzie, Terry Downes, Colin McMillan, Enzo Maccinerelli

Caption....

Caerdydd Acknowledgements ‘The city of Cardiff has made a huge effort to stage this Thursday to Saturday festival, which will include a gala awards dinner, a match between UK amateur boxers and the Rest of the World and a veritable of Welsh son and ring dance’ (Daily Mail)

‘The cognoscenti of clout gathering in Cardiff to celebrate the fight game’s biggest global festival’ (Independent)

‘I got in to Cardiff on Wednesday and I’m loving it - I may not leave,’ (Shannon Briggs – BBC)

‘The world of boxing is delighted to be returning to one of the great homes of our sport, to Wales, a country from which so many great champions and traditions have been nurtured. Celebrating the WBC’s Night of Champions in Cardiff will be something that we all remember for years to come’ WBC José Sulaimán (South Wales Echo)

‘A city of forests with warm and welcoming people’ Chinese national TV and leading newspaper in China

‘We’ve had some great times there over the years bringing through Welsh talent like Colin Jones, Steve Robinson, Robbie Regan, Joe Calzaghe and . A major show in Wales is on the horizon.’

Caerdydd Delivering 2013 - Team Cardiff The city operates a ‘Team-Cardiff’ approach, bringing together the full range of public and private sector support to make the Night of Champions event in the city as successful and welcoming as possible. Current organisations within the Team Cardiff are:

Cardiff Council

Cardiff & Co

Welsh Assembly Government (WAG)

Cardiff City FC

Cardiff Airport

World Boxing Council UK

Cardiff International Arena

Sporting Chances Legacy

Cardiff Hoteliers Association

British Boxing Board of Control

Private Sector Sponsors

Caerdydd Project Delivery Structure It is envisaged that a strong partnership, led by Cardiff Council, with WAG, private sector sponsors, the World Boxing Council and Cardiff’s marketing vehicle – Cardiff & Co would deliver the Night of Champions programme for 2013.

CARDIFF COUNCIL

WORLD BOXING PRIVATE SECTOR WELSH ASSEMBLY CARDIFF & CO COUNCIL SPONSORS GOVERNMENT

Caerdydd

The proposed programme format for the Night of Champions festival of events in Cardiff is as follows:

Thursday Day 1 of the programme will be a day of leisure for the Champion Boxers and WBC representatives arriving in Cardiff. Scheduled tours of Cardiff and the city region will be provided as the champions arrive from around the world.

The day will also provide an opportunity for boxers to take part in a Champions Golf event at one of the many Championship golf courses that Cardiff and the city region has to offer. This event will highlight the beauty of the Welsh landscape and also allow the Champions and WBC representatives to experience the golfing legacy left by the Ryder Cup in Wales

Friday Day 2 will build upon the great successes made in 2010 around social inclusion and community projects. A programme of Champions visits to charities, local boxing gyms and community projects will be developed to maximise the impact that the Champions can have on the local community. The afternoon of Day 2 will be specifically co- ordinated for Champions and fan interaction. Interaction events will be provided for Champions wishing to undertake photograph/autographing memorabilia with fans. Friday evening will host the Night of Champions Gala Dinner with Champions and guests. This OSCAR style night of celebration will be a glamorous awards dinner for Champions from around the globe and WBC representatives.

Saturday As the event draws to a close, visitors have the opportunity to take in the visitor destinations and shopping facilities that Cardiff has to offer. Opportunities to experience the award winning white water rafting centre, a guided tour of Cardiff Castle, taking in the street entertainers on Queen Street or simply relax in a café overlooking in one of its numerous restaurants – the options are endless.

Saturday evening will provide a fitting end to the Night of Champions programme with a WBC World title fight taking place in Cardiff, at the Cardiff City Stadium.

With an estimated 50,000 people turning out for the last title fight in Cardiff, the world title bout will provide a sparkling close to the Night of Champions Festival programme. Caerdydd Economic Impact - Night of Champions Programme

Major events have the capacity to deliver significant benefits, both tangible impacts as additional expenditure by visitors as a result of the event and intangible impacts such as worldwide media coverage, impact on national pride and sport’s profile and participation.

As well as the main events highlighted below there are a number of fringe activities that are planned, whereby the Boxing Champions will engage with the residents of the city and tourists, visit regeneration projects and key tourist locations and promote Welsh art and culture.

The estimated Economic Impact of the Night of Champions boxing festival to Cardiff is as follows:

£50,000 approx Night of Champions Gala Diner £50,000 approx

£1,000,000 WBC World Title bout £1,000,000 approx

£1,050,000 Total estimated economic output generated £1,050,000

Total estimated cost for lead partners in taking forward Night of Champions 2013 in Cardiff is £400,000

Caerdydd Financial Contribution Breakdown

Financial Contribution Breakdown

CONTRIBUTOR 2011/2012 2012/2013 TOTAL

1 Cardiff Council £100,000 £100,000 £200,000

2 Welsh Assembly Government £0 £100,000 £100,000

3 Private Sector Sponsorship £0 £150,000 £100,000

*TOTAL CONTRIBUTION £400,000

*All contributions are subject to contract Why Cardiff and Wales?

Welsh Boxing Heritage

Wales has a long line of Boxing Legends and a tradition of producing Champions from a relatively small population.

Wales’ boxing history includes names such as:

Percy Jones Eddie Thomas Jack Petersen Jimmy Wilde Brian Curvis Jim Driscoll Howard Winstone Eddie Avoth Pat Thomas Robbie Regan Joe Calzaghe Tommy Farr Freddy Welsh Jo Erskine Steve Robinson Enzo Maccarinelli Colin Jones

Each of these Welsh boxers have all made huge and lasting impressions on the history of world boxing. However, Wales’ traditions are in safe hands with names such as , Craig Evans, Tobias Webb and also medallists Sean McGoldrick, Jermaine Asare and Keiron Harding providing star names for the future.

Cardiff is hopeful that the WBC Night of Champions event can inform and encourage the local and national population of the best aspects of the sport of boxing and have a direct impact in Cardiff and Wales producing more champions and boxing legends of the future.

Caerdydd Nathan Cleverly Community Engagement and Sporting Chances Legacy

Cardiff acknowledges that community engagement and sporting projects are critical to the Night of Champions brand and recognises the benefits that the Night of Champions event offers the local community boxing clubs and community engagement programmes.

In the UK, the WBC’s community engagement programmes are run by WBC Sporting Chances. Sporting programs are delivered with the help of British former world champions and boxing ambassadors, providing positive roles models to show young people there are better ways and help them to make a positive change in their lives.

Cardiff recognises that Boxing has always been a great sport for delivering community engagement programmes because of the discipline and dedication it requires. This has been particularly true with young offenders, who have been given a chance to turn their lives around and become a useful and contributing member of society.

As part of the Night of Champions 2013 legacy programme, WBC Sporting Chances will provide young people from disadvantaged backgrounds the opportunity to take part in a program of sporting activity, intended to assist in discovering the benefits of engaging in conventional sporting achievements. Given the opportunity most young people would like to make a positive change in their lives, and we strongly believe that ‘Everyone deserves a sporting chance’.

Night of Champions 2010 in Cardiff also provided many successful visits to local community boxing gyms and facilities having a huge social impact on the city communities. It is intended that a similar if not larger programme of visits into the wider community will be scheduled as part of the 2013 programme.

Caerdydd Sports Infrastructure

Over £400 Million has been invested in the City’s sporting infrastructure in the past 15 years. Cardiff recognises that it is important that sports facilities are able to provide for the communities they serve and encourage community usage. Sports facilities within Cardiff include:

Cardiff City Stadium

The Cardiff City Stadium is a new 27,000 seat arena and is home to Cardiff City Football Club, who are currently push- ing for a place in the Premier League. The Stadium is also home to the Cardiff Blues rugby team, the current Amlin Challenge Cup holders.

Opened in July 2009, the stadium was constructed at a cost of £50 million and is yet another major sports facility in the City of Cardiff. The Stadium is one of Wales’ premier music and conference venues. Cardiff International Sports Village

Cardiff International Sports Village is an ongoing sport and commercial development. The first facilities complete include a 50M olympic pool, ice rink and Cardiff International White Water centre with activities available such as canoeing, kayaking and white water rafting. The village will also comprise of a new snow and ice centre and indoor arena with bars and restaurants adding to the economy of the city and attracting 2012 Olympic and Paralympic teams to the city.

Cardiff International Sports Stadium

Opened in July 2008 the Cardiff International Sports Stadium, adjacent to Cardiff City Stadium, is a state of the art sports and athletics complex just 12km from Cardiff Airport and 1km from Cardiff city centre and has been proud to host local national and international events in its short history.

Welsh Institute of Sport

The Welsh Institute of Sport is located at the heart of the city but is surrounded by trees and parks making it an ideal place for elite athletes to train. The Institute provides accommodation for athletes and is well suited as a base Caerdydd camp location for athletes during major sporting events taking place in and around the city.

Who to contact: For further information regarding Cardiff’s bid to host the 2013 WBC, Night of Champions event, please contact:

Neil McEvoy Richard Thomas Board Director Managing Director Cardiff & Co Cardiff & Co The Old Library The Old Library The Hayes Cardiff Cardiff CF10 1AH CF10 1AH

Telephone: +44(0)29 2087 1296 E-mail: [email protected]

Cardiff & Co gratefully acknowledges the photography supplied by Andrew Hazard and Phil Davies

Disclaimer: This document has been produced by Cardiff & Co Ltd to provide information on the bid to host the WBC, Night of Champions event 2013. Whilst every effort has been made to produce a quality document Cardiff & Co cannot warrant that it will meet your requirements, or that it is free from error, omissions, inaccuracies or defects.

Cardiff & Co shall not accept any liability for any action or omission arising out of any reliance being placed on this document by any individual or organisation.

All liability for loss, disappointment, negligence or other damage caused by the reliance on information in this document, or loss in the event of any company, individual or firm referred to in this document ceasing to trade, is hereby excluded.

Design and Production: www.mangocreative.info Appendix 2

Cardiff County Council

Boxing – World Title Bout in Cardiff Potential Economic Impact Assessment

October 2010

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1. Introduction

1.1 Major events have the capacity to deliver significant benefits, both tangible impacts as additional expenditure by visitors as a result of the event and intangible impacts such as worldwide media coverage, impact on national pride and sport’s profile and participation.

1.2 The evaluation of the economic importance of hosting a major event to a city and its region has become an important aspect of the overall evaluation of the value or worth of hosting such an event.

1.3 This report has been prepared by Cardiff Research Centre for use by Cardiff Council to present the results of a study to assess the potential economic impact of hosting a World Title Boxing Bout in Cardiff.

Objective

1.4 The objective of this study is two-fold:

• To estimate the gross and net quantifiable economic impacts of the proposed World Title bout as a result of expenditure by, for example, visitors to the event.

• To provide an analysis of the major non-quantifiable benefits to Cardiff and its regional economy of the proposed event in terms of, for example, place marketing effects which occur when a host city receives direct or indirect media coverage resulting from its association with an event.

Methodology

1.5 In order to quantify the economic impact of the proposed World Title Bout, Cardiff Research Centre has undertaken a combination of desk based research, modelling and analysis.

1.6 This study focuses primarily on the economic impact of the event on the Cardiff and the South East Wales Region economy. While estimating the likely economic impact of a successfully hosted event in Cardiff every effort has been made to build in ‘conservative’ estimation techniques to avoid, wherever possible, accusations of ‘boosterism’. Expenditure by those attendees likely to be resident in Cardiff has also been excluded, this is referred to as ‘deadweight’ and it is expenditure that would have taken place in the economy irrelevant of whether the event takes place or not.

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1.7 Cardiff Research Centre have considered the economic impact of the World Title Bout from the following perspectives:

• Inputs (Expenditure) • Analysis of Inputs (Additionality) • Outputs (GVA)

1.8 An Input Output based model of the local economy has been used by Cardiff Research Centre. The model entitled the ’Enviro-Economic Model of Cardiff 2005’, produced by the Welsh Economy Research unit (WERU) at Cardiff Business School analyses the multiplier effects of the estimated visitor spending (demand) on additional goods and services.

2 Quantitative Economic Impact

2.1 This section covers the potential quantifiable benefits of Cardiff hosting a World Title Bout.

2.2 Two scenarios of potential impact have been produced, namely ‘Scenario A – attendance of 20,000 people’ and ‘Scenario B – attendance of 30,000 people’. These have been produced with reference to the results of similar individual events, plus a variety of other relevant data sources.

2.3 Only visitors from outside the South East Wales region have been included in the following calculations, as their spending can be considered real additional demand for goods and services, whereas spending by visitors from within Cardiff and the surrounding areas would be considered as ‘deadweight’ or ‘substitution effect spending’. That is to say what they spend on a visit to the World Title Bout would most probably have been spent on other goods and services within the regional economy anyway.

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2.4 Table 1, below, highlights the estimated additional demand for goods and services by day and overnight visitors to the World Title Bout in each of the two scenarios. Total additional demand for this event ranges from £976,690 to £1,465,035. These figures have been derived from the expenditure patterns at other similar events, the 2008 STEAM average Cardiff visitor expenditure and the STR Global Occupancy Survey.

Table 1: Estimated Total Additional Demand for Goods and Services in Cardiff and South East Wales from visitors to the World Title Bout (£’s)

Overnight Visitors Impact Scenario Day Visitors (£’s) Total (£’s) (£’s) Scenario A 363,203 613,487 976,690 Scenario B 544,804 920,231 1,465,035

2.5 Table 2 & 3, below highlight the additional economic output related to each of the two scenarios. ‘Scenario B’ estimates a total of £1,370,000 additional economic output and £710,000 Gross Value Added (GVA).

Table 2: Summary of Economic Impact of All Visitors to the World Title Bout – Scenario A

Additional Gross Demand Initial Impact Total Impact Multiplier for Goods and Services (After Leakages) (Including Multipliers) Total Output (£M) 0.98 0.62 0.91 1.47 Total GVA (£M) N/A 0.33 0.47 1.43

Table 3: Summary of Economic Impact of All Visitors to the World Title Bout – Scenario B

Additional Gross Demand Initial Impact Total Impact Multiplier for Goods and Services (After Leakages) (Including Multipliers) Total Output (£M) 1.47 0.93 1.37 1.47 Total GVA (£M) N/A 0.49 0.71 1.43

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3 Non-quantifiable Benefits

3.1 In addition to the direct benefits associated with economic impact, there is evidence that many more intangible medium and long term indirect benefits will occur as a result of Cardiff hosting a World Title Bout.

3.2 World Title Bouts enjoy world wide media coverage and through place marketing there is the potential for increased visitation from people around the world wishing to sample the tourism on offer in South Wales and beyond, both before and after the event.

3.3 Experience from other major events hosted in Cardiff and South Wales has shown that visitors are more inclined to return to the area after attending major events (i.e. Network Q Rally, FA Cup Finals, and The Ashes Test Match) due to the overwhelming feel good factor they have experienced on their visit. However this phenomenon has never been proven through any statistically robust surveys of visitors to Cardiff.

3.4 A successful event also demonstrates that Cardiff can, and continues to, deliver major international events. This allows for a greater bargaining power when trying to attract other projects of a similar nature.

Conclusions

4.1 The exposure that Cardiff and the region will receive from media exposure in the UK, USA and numerous other countries will be significant and should help greatly in projecting a positive image of Cardiff and the region. This exposure should aid the marketing of the City and Wales in general, providing the potential for increased overseas tourism in future years as a result of spectator and participant return visits and remote media spectating by non-attendees.