Cbs Program Book January, 1942

CBS PROGRAM BOOK JANUARY, 1942

CBS short ware listening post" on 24 -boar duty for news from abre* ''H, (A)vLt;: From -15 countries, and in

2 1 different langnages, the CBS "listening posts" in New York and San Francisco gather in the news of foreign short ware

broadcasts to relay to American audiences.

ro )o°oa,,. . \\\\G `k\), °\`'aOG' "*._ . - ti\N

lii l? (0I l 11 1111

I'IIUGIU%I 1190k

CBS SPONSORED PROGRAMS: pp. -t to 16

%:BC SPONSORED I'I{OGRA MS: pp. 1; to 19

(:BS SL STAI \I\G PROGRAMS: pp. 20 to 29 i Published monthly for advertising executives Ity THE COLUMHI 1 IiI{O:1I)C:1STI\(, SYSTEM

185 Madison lyrnue. New lorl. City. N. Y. COLIJIIBIA NETUOlIK CLIENT

AUTOMOTIVE COLGATE- PALMOLIVE -l'EET COMPANY: CHRYSLER CORPORATION: (See also Laundry Soaps) Plymouth, Dodge, DeSoto, Colgate Dental Cream, Chrysler motor cars Page 6 Palmolive Shave Cream, Palmolive Brushless Shave, FORD MOTOR COMPANY: Colgate Tooth Powder . . . . Pages 6, Ford cars, trucks, tractors. Mercury, Lincoln Page 8 COLONIAL DAMES, INC.: Cosmetics Page 1 CIGARETTES & TOBACCO EMERSON DRUG CO.: AMERICAN TOBACCO COMPANY: Bromo- Seltzer Page Lucky Strike Cigarettes . . . . Page 4 GILLETTE SAFETY RAZOR COMPANY: LIGGETT & MYERS TOBACCO COMPANY: Razors, Blades, Shaving Cream Page . . . 11 Chesterfield Cigarettes . Page RICHARD HUDNUT: PHILIP MORRIS & COMPANY, LTD.: Marvelous Cosmetics Page 1 Philip Morris Cigarettes . . . . Page 12 IRONIZED YEAST CO., INC.: R. J. REYNOLDS TOBACCO COMPANY: Ironized \east Pages 9, 1 Camel Cigarettes, JOHNSON & JOIINSON: Prince Albert Smoking Tobacco . Page 13 Band -Aid Page 1 U. S. TOBACCO COMPANY: KOLYNOS COMPANY: Dill's Best, Model Tobacco . . . Page 14 Kolynos Page 1 CONFECTIONERY LADY ESTHER LTD.: AMERICAN CHICLE COMPANY: Face Powder, Face Cream, Chiclets & Dentyne Page 14 Rouge, Lipstick and Nail Polish Page 1 CURTISS CANDY COMPANY: LEVER BROTHERS COMPANY: Candy Page 7 (See also Foods; Laundry Soaps) Lux Toilet Soap, Swan Soap, DOUBLEMINT GUM: Lifebuoy Health Soap . . . Pages 10. 1 Doublemint Gum Page 7 LOS ANGELES SOAP COMPANY: PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15 White King Soap. Sierra Pine Soap Page 1 SPEARMINT GI Vii: Spearmint Gun Page 14 LUDEN'S, INC.: Menthol Cough Drops . . Page 1 DRUGS & TOILET GOODS LUXOR LTD.: ANACIN COMPANY : Luxor Products Page 1 Anacin Page 4. MAGAZINE REPEATING RAZOR CO.: BATHASWVEET CORPORATION: Schick Injector Razors and Blades Page 1 Bathasweet 15 Products Page THE PROCTER & GAMBLE COMPANY: BAYER COMPANY: (See also Laundry Soaps; Foods) Bayer Aspirin Page 4 Ivory Soap Pages 12, 1 BISODOL COMPANY: SMITH BROTHERS: Bisodol Page 4 "SB" Cough Drops and CAMPANA SALES COMPANY: Cough Syrup Page 1 Campana Hand Cream, E. R. SQUIBB & SONS: Campana Balm, Dreskin, Coolies, Squibb Products Page 1 D.D.D., Old South Toiletries . . Page 5 VICK CHEMICAL CO.: CHESEBROUGII MANUFACTURING COMPANY: Vicks VapoRub, Vaseline Preparations . Page 6 Vicks Va- tro -nol Page 1 I FOODS & BEVERAGES (;ENERAI. FOODS CORPORATION: (See also Foods) It \IOt R & CO.: La France, patina Page 3 Page 4 reet LEPER BROTHERS COMPANY: OWEYS, INC.: 'See also Drugs; Foods) I )ari -Rich Products Page Rinso. Silver Dust . . . Pages 10, 11 REAKFAST ILL B COFFEE. INC.: PACIFIC COAST BORAX CO.: 'offee Page 16 20 Mule Team Borax and . Page 12 AI.IFOR \IA FRUIT GROWERS E\CIIA \GE: Borax Flakes. Boraxo THE PROCTER & ( ;4\IRLE COMPANY: unkist Oranges. Lemons . . Page 5 See also Toilet Goods; Foods) ASIPBET.L SOUP COMPANY : Ivory Snow, Ox\dol. Chipso. .amphell's Soups, Pork and Duz. Dreft Pages 12. 13 ans, and Tomato Juice . . . Pare ranco- American Macaroni LUBRICANTS

. . . 5 nd Spaghetti . Page I\IFRI( :.I\ 1111. (I) \IP:I \1: :oc\ -COLA COMPANY: Amoco -Gas. Orange American Gas Page 1 ,oca -Cola Page 6 F.\GLF: 011. & REFINING CO.. INC.: CONTINENTAL BIKING COMP IN Y. I\( :.: Golden Eagle Gasoline . . . . l'are 16 Wonder Bread. Hostess Cake . Page 7 GENF:RAi. PETROLF.I \I CORP. OF C ILIFORNI \ : 15 ;ENERAL FOODS CORI'OR.ITIO \: Mohilgas. Mulch ii Pare See also Laundry .Soaps) f.l LF OIL CORI'OR ITION : ,rape Nuts. Grape Nuts Flakes. \hitor ()il and Gas Page 9 Sanka Coffee, Postun). SEASIDE' OIL CO\IPANI : Diamond Cr) stal Salt. Seaside Fahd Gasoline and Maxwell I louse Coffee. Silt crol \lotor Oil fare 16 Post Toast ies. TEXAS cO \II'I \Y: Swansdown, Calumet . . . Page 8 Texaco Products Page 1.1 Page 1-1 Jell() t \ION OIL CO \11'1 \Y: GENERAL \11I.I.S. INC.: Gas and Oil face 16 \\'heatics. Gold Medal Flour. Bisquick l'are O MISCELLANEOUS LEI ER BROTHERS (:O \II'tNY: \It \ISTItI)NG CORK ( :o\IPI \Y: (See also /)rugs; Laundry .Soaps) \rntstrong's Quaker Rugs . . Page I tier l'tge 11 Ili:KINS I IN %ND STOR %GE Co.: TIIO \I t' J. LIPTON. INC.: \lot ing and Storage . l'ai=e 16 Lipton's Tea and Tea Bags . . . Page 11 CELANESE CORPOR%TION OF I\IERICI: C. E. \11 FI.I..:R (:(1\11'tNI : Celanese Products Page 6 Macaroni Products l'ag^ 11 EN Ens t RI'. INC.: PET MILK S %LES COltl'OR I'l'lON : F:yersharl' fens and Pencils . l'are Pet Irradiated \lilk Page 12 INTERN I'll()N I1. (:1':I.I.I COTTON ( PLANTER.: (:0 \11'tNI : PROD! :TS CO.: \I T & C11000LIT.: 9 Planters Salted Peanuts. K leenex ...... fare Planters Peanut Oil Page 15 INTERN ITloN I1. 511.\ ER ( :() \I I' IN Y : Sterling and TIIE PROCTER & G:I \1111..: CO\II'I \Y: international . 9 (See also Toilet Goods; Laundry Soaps) 1 8 1 7 Rogers Bros. Silt crldatc Page Crisco l'are 13 .1011 Ns -\1 INSILLE CORNER ITIO\ : Page 10 St N N 1 \ ALE l'ICKI NG COMPANY : Insulation Rancho Soups l'ag Ili \I \(:F II)I)F.\ PI 111.1(::ITI() \S. INC.: i iherh Magazine . . . . l'ages 11. 15 LAUNDRY SOAPS & ACCESSORIES l'Itl I)E \T111. INS( IttNCF. (:O \I I'tNY OF I \IFRICI: COI.G ITE -l' IE \1O1A% I -l'EF.T COMP I N Y : ices Pa',e 13 .See also Toilet Goods) Insurance Sert Concentrated Super Suds. SOhI. OFF \I\ \I F%CTI RING CO.: Octagon Products, Crystal White I'aye. 6. 7 ('leaning Fluid Page 16

All time listed on the following pages is current New York time unless otherwise indicated. AMERICAN OIL COMPANY Mon., \Ved., Fri. Amoco -Gas (180th Week on CBS) 6:00 -6:10 p.m. Orange American Gas 53 CBS stations The Joseph Katz The Human Side of the News ORIGINATES: WABC Company by Edwin C. Hill

AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes (296th Week on CBS) 9:00 -9:45 p.m. Lord & Thomas Rebroadcast Your Hit Parade 12 mid. 12 :4.5 a.m. Mark Warnow's Orchestra, 109 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Hit Paraders Chorus

ANACIN COMPANY Mon. thru Fri. Anacin (247th Week on CBS) 12:45 -1:00 p.m. Blackett- Sample- 50 CBS stations Hummert, Inc. Our Gal, Sunday ORIGINATES: WABC

ARMOUR & CO. Mon., Wed., Fri. Treet (47th Week on CBS) 11:00 -11:15 a.m. Lord & Thomas 50 CBS stations Treat Time ORIGINATES: WBBM with Buddy Clark

ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rug (13th Week on CBS) 12 noon -12:30 p.m. Batten, Barton, Durstii 105 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

BAYER COMPANY Tuesday Bayer Aspirin (327th Week on CBS) 7:30 -8:00 p.m. Blackett -Sam ple- 76 CBS stations Hummert, Inc. Second Husband ORIGINATES: WABC with Helen Menken, presented by the Famous Actors' Guild

BISODOL COMPANY Wed., Thurs., Fri. Bisodol (465th Week on CBS) 12:30 -12:45 p.m. Blackett -Sam ple- 36 CBS stations Humntert, Inc. The Romance of hielen Trent ORIGINATES: WBBM Serial drama

BOG'EY'S, INC. Saturday Dari -Rich Products (136th Week on CBS) 12:30 -1:00 p.m. Sorensen & Corn pan] 45 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, MC, and guest stars

4 ;ALIFOR\IA FRUIT GROWERS \Ion., «ed., Fri. Sunkist Oranges ACIIANGE 6:15-6:30 p.m. Sunkist Lemons 139th Week on CBS) 40 CBS stations Lord & Thomas ORIGINATEn: KNX Sunkist Presents Hedda Hopper's Hollywood

:AMPANA SALES COMPANY Friday Campana Hand Cream, 194th Week on CBS) 9:30 -9:55 p.m. Campana Balm. Dreskin. 53 CBS stations Coolies, D.D.D., Old South First lighter ORIGINATES: WBB]I Toiletries with Barbara Luddy and Aubrey, .11oore & Les Tremayne Wallace. Inc. Drama

:AMPBELL SOUP COMPANY Tuesday Campbell's Soups 369th Week on CBS) 8:30 -8:55 p.m. Ruthrau l & Ryan, Inc. Rebroadcast Arkansas Traveler 12 :30 -12 :55 a.m. starring Bob Burns 64 CBS stations ORIGINATES: KNX

Linos 'n' Andy Mon. thru Fri. Campbell's Soups Serial comedy -drama 7:00-7:15 p.m. Campbell's Pork and Beans Rebroadcast Ward Wheelock 11 :00 11:15 p.m. Corn pan). 61 CBS stations ORIGINATES: KNX

The Man I Married Mon. thru Fri. Campbell's Soups Dramatic serial 11:15 -11:30 a.m. Campbell's Pork and Beans Rebroadcast Ward Wheelock 3:00 -3:15 p.m. Corn pang 57 CBS stations ORIGINATES: WABC

Fletcher Wiley Mon. thru Fri. Campbell's Soups Talks 2:30 -2:45 p.m. Campbell's Tomato Juice 35 CBS stations Campbell's Pork and Beans ORIGINATES: KNX Franco -American Macaroni and Spaghetti Ward Wheelock Company

Lam ly Ross Mon. thru Fri. Franco -American Songs 7:15 -7:30 p.m. Macaroni and Spaghetti Rebroadcast Ruthrau, & Ryan. Inc. 11 :15 -11 :30 p.m. 57 CBS stations (Mon. and Wed. 56 CBS stations) ORIGINATES: WABG 'CELANESE CORPORATION Wednesday Celanese Products OF AMERICA 10:15 -10:45 p.m. Young & Rubicam, It c 51 CBS stations ;Great Moments in Music ORIGINATES: WABC with Jan Peerce and Jean Tenn son Musical program ( Begins January 7)

CHESEBROUGH MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann -Erickson, In (165th Week on CBS) Rebroadcast 11 :30 -11 :55 p.m. Dr. Christian 64 CBS stations with Jean Hersholt ORIGINATES: WABC

'16 CHRYSLER CORPORATION Thursday Plymouth, Dodge, (304th Week on CBS) 9:00 -10:00 p.m. DeSoto, Chrysler 84 CBS stations Ruthrau i & Ryan, 11 Major Bowes' Original ORIGINATES: WABC Amateur Hour

Cll COCA -COLA COMPANY Sunday Coca -Cola (124th Week on CBS) 4:30 -5:00 p.m. D'Arcy Advertising 115 CBS stations Company,Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 45 -piece orchestra, Albert Spalding, poi guest soloists Fand

LGATE -PALMOLL VE -FEET Saturday Colgate Dental Cream COMPANY 8:00 -8:30 p.m. Ted Bates, Inc. (312th Week on CBS) Rebroadcast 11 :00- -11 :30 p.m. Guy Lombardo and 71 CBS stations Nil His Orchestra ORIGINATES: WABC Popular Music

Hobby Lobby Saturday Palmolive Shave Cream with Dave Elman 8:30 -8:55 p.m. Palmolive Brushless Shy and Harry Salter's Orchestra Rebroadcast Ted Bates, Inc. 11 :30 -11 :55 p.m. 68 CBS stations {TD ORIGINATES: WABC

Woman of Courage Mon. thru Fri. Octagon Products Serial drama 10:45 -11:00 a.m. Crystal White Rebroadcast Ted Bates, Inc. 3 :45 -4 :00 p.m. 61 CBS stations ORIGINATES: WABC :OL(.ATE-PALMOLII E-PEET Mon. thru Fri. Concentrated Super Suds '.OMPANY 10:15 -10:30 a.m. Sherman & .11arquelle, ntinued Rebroadcast Inc. 4 :1.5-4:30 p.m. Mvrt and Marge 79 CBS stations Serial drama ORIGIN RTES: R.ARC

Stepmother Von. thru Fri. Colgate Tooth Powder Serial drama 10:30-10:45 a.m. Sherman & Marquette, Rebroadcast Inc. 4:00-4:1.5 p.m. 54 CBS stations ORIGIN ATES: wBRM

:ONTINENTAI. BAKI\(; CO., INC. Thursday Wonder Bread 365th Week on CBS) 7:30-8:00 p.m. Hostess Cake Rebroadcast Ted Bates. Inc. Maudie's Diary 11 :30 12 :00 mid. with Mary Mason 46 CBS stations ORIGIN ATES: w ABC

t'RTISS CANDY COMPANY Sat., Sun. Candy 66th Week on CBS) 11 :00-11:05 a.m. C. L. .11111er Corn pant 39 ( :B` stations News ()RICAN ATt :: :..'.ARC with Jackson Wheeler

UOU13LEMINT (;t'M Sunday Douhlentint Gum

1 98th Week on CBS) 6:30-7:15 p.m. J. [falter Thompson 70 CBS stations Company Melody Hanel] ORIGINATES: K\\ with Gene Autry Western dramatic series

11ERti()\ URU(; (:OMI'A\1 Monday Bronco- Seltzer (87th {leek on CBS) 8:00 8:30 p.m. Ruthraui & Ryan. Inc. 7.1 CBS stations Vox l'op Oltl(:INATE%: ON TOI'R with Parks and \\ally Interviews

EVERti11AR1', INC. Sundae Eversharp Pens and Pencili (118th Ifeek on CBS) 10:00 10:30 p.m. The Ilion Company 72 CBS stations Take It or Lease it ORIGINATES: %ABC .with Phil Baker, etc; Da. id Ross Quiz FORD MOTOR COMPANY Sunday Ford motor cars, trucks (403rd Week on CBS) 9:00 -10:00 p.m. and tractors 58 CBS stations Mercury Sunday Evening Hour ORIGIN 'TES: RJR Lincoln Ford Symphony Orchestra and :McCann- Erickson, Ins Chorus, guest conductors and soloists With Talks by R: I. Cameron

GENERAL FOODS CORPORATION Tuesday Sanka Coffee (345th Week on CBS) 9:00 -9:30 p.m. Young & Rubicam, In c Rebroadcast We, the People 12 mid. -12 :30 a.m. hiwith Eddie Dowling 68 CBS stations ORIGINATES: WARC Real -life experiences

Kate Smith Hour Friday Grape Nuts, with Kate Smith, Ted Collins. Jack 8:00 -8:55 p.m. Grape Nuts Flakes Miller and his orchestra, and Rebroadcast Young & Rubicam, Ir c 12 mid. -12 :55 a.m. guest stars 91 CBS stations .Music, comedy, and drama ORIGINATES: WABC

William L. Shirer Sunday Sanka Coffee News 5:45 -6:00 p.m. Young & Rubicam, h 67 CBS stations

!J I ORIGINATES: WABC i- Kate Smith Speaks; News Mon. thru Fri. Swansdown Cake Flour Talks and news 12:00 -12:15 p.m. Calumet 79 CBS stations Young & Rubicam, It ORIGINATES: WABC Diamond Crystal Salt Benton & Bowles, Inc A Joyce Jordan, Girl Interne Mon. thru Fri. La France it) Serial drama 2:15 -2:30 p.m. Satina Rebroadcast Postum 6 :00 -6 :15 p.m. l bung & Rubicam, I t 75 CBS stations ORIGINATES: WABC

Young 1)r. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Benton & Bowles, Im Rebroadcast 7 :15 -7:30 p.m. 86 CBS stations ORIGINATES: WABC

Kate Hopkins Mon. thru Fri. Maxwell House Coffee Nn Serial drama 2:45 -3:00 p.m. Benton & Bowles, Im 51 CBS stations ORIGINATES: WABC

8 GENERAL NULLS, INC. Mon. thru Fri. Wheaties (397ät Week on CBS) 9:45 -10:00 a.m. Knox Reeves Rebroadcast Advertising, Inc. Stories America LoNes 11:4.î -12 noon CBS stations Dram a 39 ORIGINATES: WABC Hymns of All Churches Mon., Tues., Thurs. Gold Medal Flour with Joe Emerson 10:00 -10:15 a.m. Blackett-Sample- Rebroadcast Hummer!,ummert, Inc. 11 :30 -11 :45 a.m. 40 CBS stations ORIGINATES: WBBM Betty Crocker Wed., Fri. Bisquick Homemaker program 10:00 -10:15 a.m. Blackett -Sate ple- Rebroadcast !lununert, Inc. 11:30 -11 :45 a.m. 10 CBS stations ORIGINATES: WBBM

GILLETTE SAFETY RAZOR CO. Thursday, Razors, Blades and

(166th Week on CBS) January 1 Shaving Cream 58 CBS stations Maxon, Inc. Orange Bowl Football Game ORIGINATES: WQAM with Ted Husing Play -by -play description

Gt 'LF OIL CORPORATION Sunday Motor Oil and Gas (41 2th Week on CBS) 7:30 -8:00 p.m. Young & Rubicans, Inc. 80 CBS slations Gulf Screen Guild Theatre ORIG1NATt:s: KNX with Roger Pryor, rtc, screen stars, Oscar Bradley's orchestra, John Hiestand

INTERNATIONAL CELLl:COITON Friday Kleenex PRODUCTS COMPANY 9:55 -10:00 p.m. Lord & Thomas (123rd Week on CBS) 53 CBS slations ORIG1NATE.: KNX GInny Simms ,Songs

INTERNATIONAL SILVER COMPANY Sunday International Sterling and (199tH Week on CBS) 6:00- -6:30 p.m. 1847 Rogers Bros. 56 ( :BS stations Silverplate Silver Theatre 32 CBC slations Young & Rubicans, Inc. Conrad Nagel, Narrator-director, ORIGINATES: KNX and guest stage and screen stars

1RONIZEI) YEAST CO., INC. Tuesday Ironized least (123rd Week on CBS) 8:00 8:30 p.m. Rutltrauf & Ryan, Inc. Rebroadcast Are You a Missing Heir? 11 :30 -12 mid. Drapea 74 CBS stations ORIGINATES: WABC

Program or client not listed in CBS Program Rook for December. IRONIZED YEAST Mon. thru Fri. Ironized least Continued 3:00 -3:15 p.m. Ruthraufj & Ryan. Inc 4 CBS stations A Helping Hand ORIGINATES: WABC Drama

JOHNS -MANVILLE CORPORATION Mon. thru Fri. Insulation (22nd Beek on CBS) 8:55 -9:00 p.m. J. Walter Thompson 58 CBS stations Company Elmer Davis ORIGINATES: WARC News

JOHNSON & JOHNSON Saturday Band -Aid (39th 'reek on CBS) 11:30 -11:45 a.m. Young & Rubicam. Inc. Rebroadcast Voice of Broadway 1:30 -1 :4.5 p.m. with Dorothy Kilgallen 58 CBS stations and guest stars Tuesday 6:15 -6:30 p.m. 65 CBS stations ORIGIN ATES: WABC

KOLYNOS COMPANY Mon. and Tues. Kolynos (465th Week on CBS) 12:30 -12:45 p.m. Blackett -Sam ple- 36 CBS stations Hummert, Inc. The Romance of Helen Trent ORIGINATES: WBBJM Serial drama I

LADY ESTHER, LTD. Monday Face Powder, Face Cream, (421st If éek on CBS) 10:00 -10:30 p.m. Rouge, Lipstick and 63 CBS stations Nail Polish Lady Esther Presents KNX ORIGINATES: Pedlar & Ryan, Inc. Orson Welles I arietti

LEVER BROTHERS COMPANY Monday Lux Toilet Soap (335th Week on CBS) 9:00 -10:00 p.m. J. traiter Thompson 68 CBS stations Company Lux Radio Theater 30 CBC stations ORIGINATES: KNX Cecil B. DeMille, director, tt with stars of stage and screen Drama Big Town Wednesday Rinso with Edward C. Robinson, Ona 8:00 -8:30 p.m. Ruthraufj & Ryan, Inc. 1Iunson, Leith Stevens' Orchestra Rebroadcast t 9 :30 -10 :00 p.m. .n Drama 72 CBS stations 31 CBC stations ORIGINATES: KNX Meet Mister Meek Wednesday Lifebuoy Health Soap Drama 7:30-8:00 p.m. Ruthraufj & Ryan, In c. 59 CBS stations ORIGINATES: WABC Bright Horizon Mon. thru Fri. Silver Dust with Richard Kollmar 11:30 -11:45 a.m. Batten, Barton, Dursti n Serial drama 48 CBS stations & Osborn, Inc. ORIGINATES: WABC l' LE% ER BROTllERs COMPAN1 `lors. thru Fri. 11A an Soap Continued 2:00 -2:15 p.m. 1oung Ct Rubócattl. Inc. 10 CBS stations Bright Horizon ORICINATES: WABC Continued Aunt Jenny's Real Life Stories Mon. thru Fri. Spry Dramatic sketches 11:45 -12:00 noon Ruthraui & Ryan. Inc. Rebroadcast 2 :15 -2:30 p.m. 62 CBS stations 31 CBC stations ORIGINATES: WABC Big Sister Mon. thru Fri. Rinso Serial drama 12:15-12:30 p.m. Ruthrmt fJ & Ryan, Inc. 73 CBS stations 31 CBC stations ORICINATF:.: WAIIC

ICGETT & MYERS TOBACCO Tues., Wed.. Thurs. Chesterfield Cigarettes C 0MI'ANY 10:00 -10:15 p.m. Newell-Emmett Co.. Inc. (479th Week on CBS) 99 CBS stations ORIGINATES: ' ABC Glenn Miller and His Orchestra with Marion Hutton, Ray Eberle, and the Modernaires

THOMAS J. LIPTON, INC. Sunday Lipton's Tea and (52nd [Peek on CBS) 8:00 -8:3() p.m. Tea Bags Rebroadcast Young & Rubicam. Inc. Helen Ilayes Theater 10 :.30 11:00 p.m. stations starring Fielen Hayes, with Mark 77 CBS ORIGIN ATKS: W ABC. 11arnow's Orchestra

.UXOR, I,TI). Saturday Luxor Products 17th Week on CBS) 7:30 -8:00 p.m. Lord & Thomas 35 CBS stations Wayne King and His Orchestra ORIGINATES: WRIINI tlu.sic

MACF'AUUEN PUBLICATIONS. INC. Tues., Thurs. Liberty Magazine (298th Week on CBS) 6:00 -6:10 p.m. Frac in Ilasey & 19 ( :BS stations Company. Inc. Paul Sullivan Reviews the News ORIGINATES: W ABC

MAGAZINE REPEATING RAZOR Thursday Schick Injector COMPANY 8:30 -8:55 p.m. Razors and Blades

(3151 éek on CBS) Rebroadcast 1..11. 1 /allies, Inc. 12 mid. -12 :25 a.m. I)ufy's Tavern 61 CBS stations ORIGINATES: W ARC. starring Ed Gardner as "Archie ", Shirley Booth, Eddie Green, "Fats" Waller, guest stars

C. F. MUELLER COMPANY Wed., Thurs., Fri. Macaroni Products

'125th Week on CBS) 4:45 5:00 p.m. .1 /axon. Inc. 11 CBS stations Mark Hawley and the News ORIGINATES: WABC

1 PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, (26th Week on CBS) 8:00 -8:30 p.m. Boraxo Rebroadcast 20 Mule Team Borax Death Valley Days 12:30 -1:00 a.m. Flakes Drama 58 CBS stations ORIGINATES: WABC McCann- Erickson, Inc.

PET MILK SALES CORPORATION Saturday Pet Irradiated Milk (424th Week on CBS) 9:45 -10:15 p.m. Gardner Advertising 55 CBS stations Company Saturday Night Serenade ORIGINATES: WABC Bill Perry, tenor; Jessica Dragonette, soprano; Warren Sweeney, Gustave Haenschen's Orchestra and Chorus

Mary Lee Taylor Tues. and Thurs. home economist 11:00 -11:15 a.m. Household advice Rebroadcast 1:45 -2:00 p.m. 64 CBS stations ORIGINATE': KMMOX

PHILIP MORRIS & COMPANY, LTD. Friday Philip Morris Cigarettes (282nd Week on CBS) 9:00 -9:30 p.m. The Biou. Company, In( Rebroadcast The Philip Morris Playhouse 11:30 p.m. -12 mid. Directed by Charles Martin with 93 CBS stations ORIGINATES: WABC guest stars and Ray Bloch's Orchestra Dramas

The Crime Doctor Sunday Dramatic programs 8:30 -8:55 p.m. Rebroadcast 11:00 -11:25 p.m. 68 CBS stations ORIGINATES: WABC

THE PROCTER & GAMBLE CO. Friday Ivory Soap Week 10:00 p.m. (375th on CBS) -10:30 Compton Advertising, o 64 CBS stations Inc. +Hap Hazard ORIGINATES: KNX starring Ransom Sherman, with Martha Tilton and Gordon Jenkins' Orchestra Variety (Starts on CBS Pacific Network Jan. 2; on CBS Network, Jan. 23)

The Story of Mary Marlin Mon. thru Fri. Ivory Snow Serial drama 5:00 -5:15 p.m. Benton & Bowies, Inc. 20 CBS stations ORIGINATES: WABC

9 +Program or client not listed in CBS Program Book for December. TI IE PROCTER & GAMBLE CO. Mon. thru Fri. Duz Co ntinued 5:15-5:30 p.m. Compton Advertising, 35 CBS stations Inc. The Goldbergs Serial drama 7 CBS stations Dreft ORIGINATES: WABC Blackett -Sam ple- Hummert, Inc. The O'Neills Mon. thru Fri. Ivory Soap Serial drama 5:30 -5:45 p.m. Compton Advertising, 34 CBS stations Inc. ORIGINATES: WABC Life Can Be Beautiful Mon. thru Fri. l ory Soap Serial drama 1:00-1:15 p.m. Con:pion Advertising, 48 CBS stations Inc. ORIGINATES: WABC Woman in White Mon. thru Fri. Oxydol Serial drama 1:15 -1:30 p.m. Blackett -Sam ple- 51 CBS stations Hummert, Inc. 25 CBC stations ORIGINATES: WBBM Vie and Sade Mon. thru Fri. Crisco Serial drama 1:30 -1:45 p.m. Compton Advertising, 46 CBS stations Inc. 17 CBC stations ORIGINATES: WBBM Road of Life Mon. thru Fri. Chipso Serial drama 1:45 -2:00 p.m. Pedlar & kvan, Inc. 25 CBS stations ORIGINATES: WBBM

PRUDENTIAL INSURANCE Sunday Insurance Services COMPANY OF AMERICA 5:00 -5:45 p.m. Benton & Bowles, Inc. (135th Week on CBS) 59 CBS stations ORIGINATES: WABC Prudential Family (lour with Gladys Swarthout and Deems Taylor, Al Goodman's Orchestra, Ross Graham, and a chorus of mixed voices

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes COMPANY 7:30 -8:00 p.m. Prince Albert Smoking (452nd Week on CBS) Rebroadcast Tobacco 10 :30 -11:00 p.m. William Esty & Blondie 80 CBS stations Company, Inc. with Penny Singleton and ORIGINATES: KNX Arthur Lake Domestic comedy

'How Ant I Doing? Friday with Bob Hawk and Vaughn 7:30 -8:00 p.m. Monroe's Orchestra Rebroadcast 10 :30 -11:00 p.m. Quiz 100 CBS stations (Starts January 9) ORIGINATES: WABC

+Program or client not listed in (:BS Program Rook for December. SPEARMINT GUM Thursday Spearmint Gum (497th Week on CBS) 10:15 -10:45 p.m. Arthur Meyerhoß & ( 69 CBS stations + U. S. Navy Program ORIGINATES: WBBM Informational series

tl Scattergood Baines Mon. thru Fri. Serial drama 5:45-6:00 p.m. 77 CBS stations ORIGINATES: WBBM

E. R. SQUIBB & SONS Mon., Wed., Fri. Squibb Products (78th Week on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 49 CBS stations Newell, Inc. Frank Parker ORIGINATES: WABC Songs

TEXAS COMPANY' Wednesday Texaco Products (240th Week on CBS) 9:00 -10:00 p.m. Buchanan & Co. Rebroadcast Texaco Star Theatre 12 :00 -1:00 a.m. starring Fred Allen, with Kenny 85 CBS stations ORIGINATES: WABC Baker, Portland Hoffa, Al Goodman's Orchestra and the Texaco Workshop Players Variety

U. S. TOBACCO COMPANY Monday Dill's Best (344th Week on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast Arthur Kudner, Inc. Gay Nineties Revue 11 :30 -11:55 p.m. starring Beatrice Kay, 62 CBS stations ORIGINATES: WABC Joe Howard, Mc, Billy M. Greene, Florodora Girls, Elm City Four, Jenny Lynn

VICK CHEMICAL COMPANY Mon. thru Fri. Vicks VapoRub (120th Week on CBS) 3:15 -3:30 p.m. Vicks Va- tro -nol 5 CBS stations Morse International, News For Women ORIGINATES: WABC Inc. with Andre Baruch COLUMBIA PACIFIC AMERICAN CHICLE COMPANY Tues., Thurs. Chiclets & Dentyne NETWORK (43rd Week on CBS) 5:30 -5:45 p.m. PST Badger, Browning Saturday & Hersey, Inc By the Way 9:45 -10:00 p.m. PST with Bill Henry ORIGINATES: KNX

not listed in CBS Program Book for December. 14 +Program or client COLUMBIA BATIIASWEET CORPORATION Tues., Thurs. Bathasweet Products PACIFIC (1171h Week on CBS) 7:30 -7:45 a.m. PST H. JI. Kieseue11er NETWORK ORIGiN.ATES: KNX .Advertising Agency ntinur,! Bob Garred Reporting .News

COLONIAL DAMES, INC. Friday Cosmetics (108th Week on CBS) 9:55 10:00 p.m. PST Glasser. Galley & Co. OR/GIN 4TEs: IC1X "Find the Woman" with Knox Manning

GENERAL FOODS CORPORATION Mon. thru Fri. Jello (345th Week on CBS) 4:00 4:15 p.m. PST }sung R Rubicam, Inc. ORIGIN RTES: I:NX The Second Mrs. Burton Dramatic serial

GENERAL PETROLEUM Sunday. Mohilgas, Mohiloil CORPORATION OF CALIFORNIA 8 :30 -9:00 p.m. PST Smith & 1)runi. Inc. (53rd Beek on CBS) ORIGIN ATE': K'X

I Was There News dramatizations

RICHARD IIt'I)NtT Monday Marvelous Cosmetics (1051/i Week on CBS) 9 :30 10:00 p.m. PST Benton & Bowles, Inc. ORIGIN %TI.s: K VX IIOIIywOO(I Showcase'

LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (11711 [leek on CBS) 12:15- 12:30p.rn.PST Sierra Pine Soap oRioN %Tr K \x Raymond R. llorgan Co. Knox Manning .News

M.ACFADDEN PUBLICATIONS, INC. \Ion., \\ ed., Fri. Liberty Magazine (298,/i Week on CBS) 7:30 7:45 a.m. PST Erwin Wilsey R Co. ORIGiN4TES: K \X Bob Garrett Reporting IVews

PETER PAUL. INC. Mott., \\ ed., Fri. Mounds Candy (771h lleek on CBS) 5:45 5:55 p.m. PST 'kn Crown Gum ORIGiN&TEs: K \x Brisacher, Davis Bob (tarred Reporting & Staff News

PLANTERS NET AND Friday Planters Salted Peanuts CHOCOLATE COMPANY 6:00-6:30 p.m. PST Planters Peanut Oil (65th reek on CBS) oIIIGiV 1TES: K\x Raymond R. Morgan Co. What's On Your Mind?

1.î COLUMBIA PACIFIC SMITH BROTHERS Mon., Wed., Sat. "SB" Cough Drops NETWORK (85th Week on CBS) 8:55 -9:00 p.m. PST and Cough Syrup Continued Sunday Bob Anderson J. D. Tarcher 8:25 -8:30 p.m. PST & Co., Inc. News ORIGINATES: KNX

SOIL OFF MANUFACTURING Thursday Cleaning Fluid for COMPANY 5:45 -5:55 p.m. Walls and Woodwork (48th Week on CBS) ORIGINATES: KNX Hillman -Shane Advertising Agency, l . Bob Garred Reporting en s COLUMBIA CALIFORNIA BEKINS VAN AND STORAGE CO. Mon., Wed., Fri. Moving and Storage NETWORK (15th Week on CBS) 5:30 -5:45 p.m. PST Brooks Advertising ORIGINATES: KNX Agency Bill Henry News analyst

BREAKFAST CLUB COFFEE, INC. Tues., Thurs. Breakfast Club Coffee (52nd Week on CBS) 8:00 -8:15 a.m. PST Lockwood -Shackle fot ORIGINATES: KNX Voice of Friendship Advertising Agency with Rita Murray

EAGLE OIL & REFINING CO., INC. Sunday Golden Eagle Gasoline (8th Week on CBS) 11:30 a.m. -12 noon General Advertising PST Agency, Inc. The World Today ORiGINATES: KNX

LUDEN'S, INC. Tuesday Menthol Cough Drops (73rd Week on CBS) 9:55-10:00 p.m. PST J. M. Mathes, Inc. Thursday Dave Lane 9:25 -9:30 p.m. PST Songs ORIGINATES: KNX

SEASIDE OIL COMPANY Sunday Seaside Ethyl Gasoline an (38th Week on CBS) 5:30 -5:55 p.m. PST Silverol Motor Oil ORiGINATES: KNX Seaside Spelling Bee Liner The McCarty Company

+SUNNYVALE PACKING COMPANY Mon., Wed., Fri. Rancho Soups (1st Week on CBS) 10:45-11 :00 a.m. PST Lord & Thomas ORIGINATES: KNX Jane Endicott, reporter Serial drama

UNION OIL COMPANY Mon. thru Fri. Gas and Oil (57th Week on CBS) 7:45 -8:00 a.m. PST Lord & Thomas ORIGINATES: KNX Nelson Pringle News analysis

16 +Program or client not listed in CBS Program Book for December. WABC AMERICAN CIGARETTE AND Tues., Thurs., Sat. Pall Mall Cigarettes SPONSORED CIGAR CO., INC. 8:20 -8:25 a.m. Ruthrauff g Ryan. Inc. PROGRAMS (33rd Week on WABC) Sunday 8:05 -8:10 a.m. *Music in the Modern Design +Announcements Mon. thru Sat. 6:28 -6:29 a.m.

B.C. REMEDY COMPANY Mon. thru Sat. B.C. (17th Week on WVABC) 7:00 -7:30 a.m. Charles IV Hoyt & Arthur Godfrey Co., Inc. Participations

BOOK HOUSE FOR CHILDREN Friday Book House (35th WT'eek on 1TABC) 8:45 -9:00 a.m. Presba, Fellers & Woman's Page of The Air Presba, Inc. with Adelaide Hawley Participations

BULOVA WATCH COMI'ANl Sun. thru Sat. Bulova Watches (645th Week on ITABC) 10 Times Daily The Biote Company Time Signals

DREZMA, INC. Tues., Thurs. "I)reznra- Cosmetics (61st Week on If'lBC) 11:00 -11:15 a.m. Blaine -Thompson Co., Lessons in Loveliness Inc. with Nell Vinick

GENERAL BAKING COM PAN l* Mon. thru Sat. Bond Bread 15th Week on IT'9BC) 8:00 -8:00:30 a.nr. Newell Emmett, Inc. *Announcements 8:13:1 S- ß:l4:30 a.m.

;RIFF!N MAN1'FACTI ItIN(; (:0., Tues., Thurs., Sat. Shoe Polish, Whitener. INC *. 7:00 -7:30 a.m. and Dressing '16th Week on WA BC) Bermingham,Castlenran, Arthur Godfrey and Pierce, Inc. Participations

;ROVE LABORATORIES. INC. Mon., \\ed., Fri. Bromo- Quinine Cold 35th ITí'ek on IT'ABC) 8:25 -8:30 aan. Tablets Walter Odd Side of the \eH; I. Thompson Co., Inc.

ILLINOIS NEAT COMPANY Mon. thru Sat. Broadcast Brand Canned 9th Week on WABC) 6:30 6:55 a.m. Meats Arthur Godfrey Arthur 11e1erlroff & Co. Participations n addition to number of weeks in which the client has used CBS .Vetwork facilities. 'rogram or client not listed in CBS Program Book for December. WABC SPONSORED *INTERNATIONAL TELEPHONE Mon. thru Fri. Institutional PROGRAMS AND TELEGRAPH COMPANY 6:10 -6:15 p.m. , Marschalk & Pratt, Ir (1st Week on WA BC) ;Good Neighbor News

y. LA ROSA & SONS, INC. Wed., Thurs., Fri. La Rosa "Grade A" (6th leek on IIABC) 8:45 -9:00 a.m. Macaroni Products M. H. Hackett, Inc. Woman s Page of the Air with Adelaide Hawley Participations

LEHN AND FINK PRODUCTS CORP.* Mon. thru Fri. Hind's Honey and Almoi Arthur Godfrey 7 :00 -7:30 a.m. Cream

William . Participations Est Y & Co., (Begins January 8)

P. LORILLARD COMPANY* Mon. thru Sat. Old Gold Cigarettes

(25th leek on WABC) 7:00 -7:30 a.m. J. Walter Thompson '1 Co., Inc. Arthur Godfrey Participations

LUDEN'S, INC. Saturday "Luden's Menthol" (31st Week on WABC) 6:45 -7:00 p.m. Cough Drops M. Mathes, Inc. The «"orld Today I.

*MARLIN FIREARMS COMPANY Mon. thru Sat. Marlin Razor Blades (34th Week on WABC) 6:55 -7:00 a.m. Craven & Hedrick, I, *Early Riser's News 1 (Starts January 5)

MARYLAND PHARMACEUTICAL CO. Tues., Thurs., Sat. Rein and Rel (39th Week on WABC) 8:45 -9:00 a.m. The Joseph Katz Co. Woman's Page of the Air with Adelaide Hawley Participations

MEL\ ILLE SHOE COMPANY Mon. thru Sat. Thom McAn Shoes (163rd Week on ITABC) 7:45 -8:00 a.m. ,Vefj- Rogou, Inc. Early Morning News 7

JOHN MORRELL AND COMPANY Tues., Thurs., Sat. Morrell E -Z Cut Ham (20th Week on WABC) 8:30 -8:45 a.m. Henri, Hurst and McDonald, Inc. The Missus Goes A- Shopping 1 Quiz

* ln addition to number of weeks in which the client has used CBS Network facilities. not listed in CBS Program Book for December. 1R *Program or client WABC 1 E YORK STATE BUREAU OF Mon. and Wed. Milk and Milk Products SPONSORED MILK PUBLICITY 8:45 -9:00 a.m. I..11, Mathes, Inc. PROGRAMS '42nd Week on WA BC) .vlintrr ' Woman's Page of the Air with Adelaide Hawley Participations

1OXZEMA CHEMICAL CO., INC.* Saturday \oxzema Products '.34th Week on WABC) 9:45 -10:15 p.m. Ruthrau fj & Ryan, Inc. Battle of the Boroughs Quiz

PEPSI -COLA COMPANY* Mon., Wed., Fri. Pepsi -Cola 75th Ifeek on WABC) 8 :30 -8:45 a.m. Newel! Emmett, Inc. The Missus Goes A- Shopping Quiz

(11 AKER OATS COMPANY* Alon. thru Sat. Aunt Jemima Pancake Flour ".54111 Week on WABC) 8:15 8:2(1 a.m. Sherman K. Ellis ce Co., The Aunt Jemima Program Inc.

.+ELECT THEATRES CORP. Tues., Fri. "Sons of Fun" 69th Week on IlABC) 11:58:50 p.m. Blaine-Thompson 12 mid. Co., Inc. 11 HOUneelllent

;MITII BROTHERS* Mon., Wed., Fri. "SB" Cough Drops and 23rd Reek on WABC) 7:30 7:45 a.m. Cough Syrup Arthur Godfrey I. D. Torcher & Co., Inc. Afternoon News Mon., «ed., Fri. 3:55 -4:00 p.m. io(O1Y -YACt l .II OIL CO., INC.* Mon. thru Sat. Gasoline, Oil and 22nd heck on W'1 BC) 10:15 11 :00 p.m. Specialties .titirling Getchell. Inc. News I. with dark Hawley

WASTE PAPER CONSUIIINC Mon. thru Sat. Paper Conservation INDLSTRIES 7:00 -7:30 a.m. Olian Advertising Co. 17th Week on If :IBC) Arthur Godfrey Partrri patrons

$'EST DISINFE( :TING COMPANY Mon., Wed., Fri. C,\ 8:20 -8:25 a.m. Moser & Colins, Inc. It Takes a N1 omatt with Frances Scott (Starts January 5) n addition in number of weeks in which the client has used CBS Network facilities. 'rogranr or client not listed in CBS Program Book for December. tills 5151i11%IIG PItO (I RAIlS

month to alter some details in the following schedule. These day - to -day and even hour -to -hour changes are reported, when possible, in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 21

2. DRAMATIC SERIES Page 22

3. NATIONAL DEFENSE Page 22

4. LIGHT ENTERTAINMENT Page 23

5. SERIOUS MUSIC Page 24 6. EDUCATIONAL PROGRAMS Page 25

7. CHILDREN'S PROGRAMS Page 27

8. PERSONALITIES Page 27

9. RELIGIOUS BROADCASTS Page 28

CBS SHORT WAVE BROADCASTS Page 29

ADDENDA: DECEMBER PROGR4M% Page 30

20 NEWS iews Summaries, Analyses Columbia's staff of air reporters in foreign BROADCASTS Ind Broadcasts from Abroad capitals, in \ewYork,and in Washington cover war to a CHEDULED PERIODS the second world according regular of summaries, analyses, and news .IONDAY THRU SUNDAY pattern broadcasts from abroad. The schedule is sup- plemented with special events and sharpened by frequent addresses by public figures, his- torians, and political or military experts.

.News Broadcasts: Bob Trout and Charles Col - lingwood from London; Ford Wilkins and ThomasWorthin from Manila; Webb Edwards from Honolulu; John Raleigh from Batavia; Cecil Brown from Singapore; Larry Lesueur from Russia; Howard K. Smith and Charles Barbe from Berne; Bernard Valery from Stockholm; Edward Chorlian from Cairo; Winston Burdett from Ankara: Herbert Clark from Buenos Aires; William Dunn in the Far East; Elmer 1)avis,Edward R. Murrow,Linton \\ells, Major George Fielding Eliot, William L. Shirer, Harry \ \: Flannery and John Charles Daly from New York; Albert Warner and Eric Sevareid from Washington: 8:00 -8:15 a.m., MONDAY TURC SATURDAY; 6:45 -7:00 p.m., MONDAY TIIRU SATURDAY; 2:30 3:00 p.m., SUN- DAY; 9:00 9:15 a.m., SUNDAY THRU SATURDAY; 10 :45 -11 :00 p.m., MONDAY THRU SATURDAY.

News .luwnmaries: 6:30, 9:00 a.m., 12:55 a.m.. MONDAY TIIRU SATURDAY; 3:55 p.m., 4: t5 p.m., MONDAY THRU FRIDAY; 2:00 p.m.,

4:30 p.m., 6:00 p.m., SATURDAY ; 2:30 p.m., 12:55 a.m., SUNDAY.

News -lnal}-ses: Linton Wells, 12:00 12:05 a.m., MONDAY TARE SATURDAY; Elmer Davis. 8:55 9:00 p.m., SATURDAY AND SUNDAY; 6:30- - 6:15 p.m., SATURDAY; Albert Warner, 6:00 6:10 p.m., TUESDAY AND THURSDAY; William L. Shirer, 6:15 -6:30 p.m., THURSDAY. (See also sponsored news programs.) NEWS BROADCASTS Headlines and Bylines ln this Sunday evening period of news analy- Continued 11:00-11:15 p.m. sis, Major George Fielding Eliot stresses the EACH SUNDAY military aspects of the war, Albert Warner describes the Washington scene, and Warren Sweeney reviews the week's news. DRAMATIC SERIES Columbia Workshop The Columbia Workshop remains the foremost 8:00 -8:30 p.m. to the West program on the air devoted to experimental 10:30-11:00 p.m. to the East broadcasting. Davidson Taylor is producer. EACH SUNDAY JANUARY 4: Howard Barnes directs "The Fish on the Bathroom Floor ", by Thomas Lyle Col- lins. Music is by Walter Gross.

JANUARY 11 : Earle McGill directs "Freedom of ". The music is by Earl Speech Robinson and n the words by Carl Sandburg, William White 3o and John Tallman. ON NATIONAL DEFENSE Report to the Nation This informal, factual series brings the Amer- ican people a report each week on the inside 9:30 -10:00 p.m. ay EACH TUESDAY workings of their government. Each program I, describes the government's operation in a 1f il problem or event rich in public interest. The series is produced by Brewster Morgan.

Spirit of '42 Broadcast in the interest of national defense, N; 2:00 -2:30 p.m. this series singles out each week a unit of the

EACH SUNDAY Army, Navy or Marines, and, in dramatic 9\p, form, traces its history and development. Brewster Morgan directs the program which

is written by Willis Cooper. The narrator is dF

Burgess Meredith. ourl

Calling Pan -America The Columbia Broadcasting System takes an- 6:00 -6:30 p.m. other step toward bringing the Americas closer

EACH SATURDAY together through radio. Heard throughout the re western hemisphere, this new series originates in a different capital each week, "calls" a different nation to the microphone with a vivid radio- picture of its daily life and culture.

The People's Platform Lyman Bryson entertains four Americans at 7:00 -7:30 p.m. dinner and draws them into an extempora- EACH SATURDAY neous discussion of current problems and an informal exchange of ideas.

22 LIGHT hat's New At The Zoo? John Reed King interviews, in their natiN e ENTERTAIN- :30-11:00 a.m. habitat, the men and women who collect and MENT :H SATURDAY care for the animal inmates of the Bronx Zoo.

itinee at Meadow brook An hour jamboree of dance music for `young :00-5:00 p.m. minded" Columbia listeners, featuring the orchestras of Alvino Rey and Harry :H SATURDAY James during January.

irl ives Coffee Club Burl Ives plays host to a circle of musical :00 -10:30 a.m. personalities with varied talents. Among the

A 2H SATI RDAY "regulars" are Jerry Wayne. Louise Wilcher. Bobby Tucker and the Symphonettes.

afro alley Folks inhabitants of the Kentucky hills provide the

10 -3:45 p.m. talent for this program of folk songs, which is NDAY TItRU FRIDAY broadcast from an old -time log cabin settle- ment in the heart of the Renfro Valley.

iy Thompson and Co. This series presents Miss Thompson in a :05 -11 :30 a.m. many -sided role -as choral director, soloist.

:11 SATI RDAY comedienne, and composer. Music is under the direction of Walter Gross, and ferry Laflerh directs the program.

ig Along This program provides a golden opportunih :30-1:45 p.m. for all bathroom baritones. It invites the lis- NDAY THRI FRIDAY tener to act as soloist, with the accompaniment of the Landt Trio. olden Gate Quartet. These harmony groups are featured on the ur Clubmen, Svm phonettes Columbia Network through the week. Each

YRIOI'S HOURS group has a distinctive vocal style and is a CBS favorite.

nce Orchestra .America's leading dance bands provide a full \RIOUS HOURS schedule of current hits and old favorites to O NDAY THRI SUNDAY Columbia listeners each evening. These top

ranking bands are scheduled for Januar : Blue Barron Frankie Masters Cab Calloway Vaughn Monroe Sonny Dunham . Alvino Rey Benny Goodman Raymond Scott Harry James Dick Stabile Guy Lombardo Claude Thornhi!i SERIOUS MUSIC New York Philharmonic - The New York Philharmonic- Symphony C r Symphony Orchestra chestra, broadcasting for the twelfth consecu 3:00 -4:30 p.m. tive year on CBS, is celebrating its centenni EACH SUNDAY season. During January, Dimitri Mitropoulc s. Fritz Busch and Serge Koussevitzky conduc t Deems Taylor is intermission commentator.

Cleveland Orchestra This weekly series of symphony concerts i 5:00 -6:00 p.m. heard from Severance Hall in Cleveland. Pr o EACH SATURDAY grams are conducted by Dr. Artur Rodzinsi ii

Philharmonic Young The New York Philharmonic -Symphony 0 r People's Concert chestra presents one concert a month esp e

3:45 -4:45 p.m. cially for young people. Rudolph Ganz w 1 MONDAY, JANUARY 19 be the conductor.

From Columbia's Concert This is an unusual series of programs, er Hall bracing great symphonic, operatic, vocal ar 4:00 -4:30 p.m. chamber music works. It includes seldom-pc r MONDAY THRU FRIDAY formed American works, orchestral and voc a excerpts from great operas, little -known co n ccrti, and music and songs for small enser bles. The participating groups of artists vary

MONDAYS: "Stars in the Orchestra ", devote C to concerti and shorter solo works played I individual members of the Columbia Conce r Orchestra, under Howard Barlow's directio n

TUESDAYS: "Milestones in American Music comprising historic American compositioi performed by orchestral, chamber and voc a

groups from the Eastman School of Music i Rochester. WEDNESDAYS: "Songs of the Centuries ", wil songs of the masters sung by vocal soloist Howard Barlow will conduct. THURSDAYS: Cincinnati Conservatory of Mus: presents orchestral and chamber music ensen bles with occasional choruses and vocalists. FRIDAYS: "British- American Music Series' with Howard Barlow playing music, old an new, from Purcell to Britten and from Pair to Roy Harris.

24 SERIOUS :ileen Farrell and The This young soprano was selected as the most MUSIC :olumhia Concert Orchestra promising of the many singers, who have ap- 0:00 -10:30 p.m. peared on the "Songs of the Centuries" pro- 'RIDAYS: JAN. 2, 9, 16 gram. Howard Barlow conducts the orchestra. prom the Organ Loft Famous organist Julius Mattfeld in Columbia's ):15 -9:45 a.m. well known series of organ recitals with a vast CH SUNDAY repertory of works for the instrument.

S ADULT "Invitation to Learning ", The Peoples PIat- "'CATIO\ BOARD form" and "Report to the Nation" are presentations of the Department of Education. arranged with the counsel of Columbia's Adult Education Board. Members of the Board. representative of the nations leading educators and publicists, are:

1 1 V\\ ItRYsON, chairman HENRY R. LI (a. TRI\Ct'EI.I.Ow RAItlt sPENCER \IILLER, JR.

W11.1.11M RENTOY RI T11 !MY AN RONDE

11 ARR1 wooDRl RN ('II lE TNOMAs V. s1)IT11 It11RI.RT I. (,A\NON. .J. N'11.1.1A11 ALI.EN w111Tt.

ALA IN n. J011\sON R Al 1.1 M AN wlLlq R

.I0.4:1'11 11. w11.1.1T EDUCATIONAL 4chool of the tir of the The School of the .fir of the Americas. now PROGRAMS tmericaw broadcast in the Latin American Republics ):15 -9:45 a.m. under the guidance of a Pan American Coun- 'Eastern Time Zone) cil, is in its thirteenth year on CBS. An esti- ):30 2:55 p.m. mated 5.000,000 students in the United States 'Central Time Zone) alone listen regularly to the series. ):30 -10:00 a.m. MONDAYS- Americans al Rork 'Mountain Time Zone) J A \I ARY 5: Fishermen.

1 ANUARY 12: Hard Rock Miners. 30 -2:00 p.m. JAM ARY 19: Farmers. acific Time Zone) ,1 AM ARY 26: Radio Men. IOXDAY TIIRU FRIDAY TUESDAYS- .11usic of the Americas JAM ARY 6: The Ballad and Romance.

1 A\I ARY 13: Love Songs. JANUARY 20: Humor.

.1 A \I ARY 27: Patriotic limes. 1VEDNESDAYS -New horizons: Lands of Neu. ¡f rld Neighbors JAM ARY 7: Maters of Storm and Stress.

.1 AN 1_ ARY I I: The Realm of the Inca.

JANUARY 21 : Land on the Roof of America. ,IA \I ARY 28: Land on the Equator.

(` EDUCATIONAL PROGRAMS School of the Air of the THURSDAYS -Tales from Far and Near Continued Americas JANUARY 8: Mr. Popper's Penguins. Continued JANUARY 15: More Selected American Ballads. JANUARY 22: Early American. JANUARY 29: Salute.

FRIDAYS -This Living World JANUARY 9: Congress at Work. JANUARY 16: Refugees. I JANUARY 23: Crime. JANUARY 30: The Migratory Worker.

Invitation to Learning This series invites listeners to read or re -read 11:30 -12:00 noon the world's great books discussed by Mark EACH SUNDAY Van Doren and special guests.

Columbia's Country Journal Charles Stookey, Columbia's director of agri- 3:00 -3:30 p.m. cultural programs, presents a weekly round- EACH SATURDAY up of farm news, and interviews distinguishe agricultural authorities and leaders.

Spotlight on Asia With the outbreak of war in the Pacific, this 3:45 -3:55 p.m. series on the Far East has assumed a new EACH MONDAY importance. Experts speak through the coop. eration of the American Council of the Insti- tute of Pacific Relations.

What Freedom Means Distinguished leaders in public life appear on this program and discuss the questions whit 3:45 -3:55 p.m. btd EACH TUESDAY are currently affecting the freedom of Amer- ica and the World.

Children Also Are People CBS presents a series of broadcasts by chil 3:45 -3:55 p.m. experts and various celebrities to show parents EACH WEDNESDAY that children are people, too.

Highways to Health Dr. lago Galdston of the New York Academ P, 3:45 -3:55 p.m. of Medicine arranges these instructive talk EACH THURSDAY on health for laymen.

26 EDUCATIONAL iueritnerts Map the Skies Professor William H. Barton, Jr., Curator of PROGRAMS 45-3:55 p.m. the New York Hayden Planetarium, traces the CH FRIDAY development of research by American astronomers in this series on popular astronomy. f Men and Books Professor John T. Frederick of the Medill 05-2:30 p.m. School of Journalism. Northwestern Univer-

1C lI SATURDAY sity, discusses recently published books and brings their authors to the CBS microphone. dl entures in Science Watson Davis interviews prominent scientists :30-1:45 p.m. on these CBS programs, planned in conjunc-

1(: H SATURDAY tion with Science Service, Inc. CHILDREN'S et 's Pretend This series, which dramatizes the world's PROGRAMS

:00 -1 :30 p.m. greatest fairy tales, has won more awards than 4( :H SATURDAY any other children's program. Directed by \ila Mack and presented by a cast of child actors. "Let's Pretend" has in 1940 won the Radio Daily Award as the best children's program on the air, the Scripps- Howard nationwide poll of radio editors, and the Women's National Radio Committee Award. PERSONALITIES he Old Dirt- Dolber Tom Williams, horticultural expert of \FLAC :30 -10:00 a.m. in Nashville, "the old dirt -dobber," answers CH SATI RDAY queries about trees, plants, birds and insects. u tdoors with Bob Edge Bob Edge, CBS hunting and fishing expert.

:3 D- 6:45 p.m. recounts anecdotes and furnishes useful infor-

AC H TUESDAY mation to spurting enthusiasts. uan Arvin' Juan \rvizu, singing idol of Latin America. is

0: 30 10:15 p.m. presented by CBS with Alfredo Antonini's

IO \ I)AY, TUESDAY. WEDNESDAY Tipica Orchestra and. on Tuesdays. the Trio Flores del Rio. :1 5 2:00 p.m.

AT URDAY

Ilga Coelho This internationally famous Brazilian singer

0:30 10:45 p.m. and guitarist sings in English, Spanish, Portu-

RI )41- AND SATURDAY guese, French, Gcrman, and Italian. RELIGIOUS BROADCASTS Church of the Air The Church of the Air has completed its tent 10:00 -10:30 a.m. consecutive year of Sunday morning and afte 1:00 -1:30 p.m. noon religious broadcasts. In January:

EACH SUNDAY JANUARY 4: Morning: Bishop Francis J. Mi

t1 Connell of the Methodist Church, New Yot Area. Afternoon: Dr. Frederick M. Smith, President

of the Reorganized Church of Jesus Christ of :PI Latter Day Saints, Independence, Missouri.

JANUARY 11: Morning: Congregational Ser. ice.

Afternoon: Rev. Harry C. Graham, O.P :p:

National Director, Holy Name Society, Ne' 1 1.1 York, N. Y. p JANUARY 18: Morning: Mr. Harry C. Brown

former First Reader in the Mother Churcl ;(Mt

First Church of Christ Scientist, Boston, Mass. la, Afternoon: Jewish Service. lá

JANUARY 25: Morning: Rev. V. Carney Hai II groves, Second Baptist Church, Germantown, tir Philadelphia, Pa. Afternoon: Rev. Joseph M. Lynch, National Office, Propagation of the Faith Society, Nei York, N. Y.

Wings Over Jordan This program of religious talks and spiritual 10:30 -11:00 a.m. is presented by outstanding Negro leaders and EACH SUNDAY educators and a choir of thirty voices. JANUARY 4: J. Finley Wilson, Grand Exalted

Ruler, I. B. P. 0. E., Washington, D. C. 1i

JANUARY 11: Fourth Anniversary Progran with Mayor Fiorello H. LaGuardia of Ne% York City.

JANUARY 18: Dr. M. O. Bousfield, Director o Negro Health, Julius Rosenwald Fund, Chi cago, Illinois.

JANUARY 25: To Be Announced.

28 SPECIAL CBS dews Broadcasts \ews in twelve languages -a comprehensive SHORT WAVE \ew's in English: schedule of forty -four fifteen -minute periods BROADCASTS 2:00 -12:15 a.m.,1 :00 -1 :15 a.m. per day, three hundred and eight per week - TO EUROPE :O0 -6:15 a.m., 7:00-7:15 a.m. is now directed to shortwave listeners in R'CRX New York 1 :30 -11:45 a.m.,11:45-12 noon, Europe, Africa, and the Near East by Colum- CRC New York x:30 -3:45 p.m. bia's international station, WCB\, and the sews in French: new CBS fifty- kilowatt transmitter, WCRC. 2:15-12 :30 a.m.,1 :15-1 :30 a.m., :00 -2:15 a.m., 5:00 -5:15 a.m., The seven- day -a -week. "around the clock" :00 -8:15 a.m., 8:15-8:30 a.m., schedule begins at midnight in New York and I :00 -11:15 a.m., 11:15-11:30 ends in the late afternoon, which is from dawn m., 2:00 -2:15 p.m. to late evening in Europe. The languages in- yews in Italian: clude English, French, Italian, German, Span- 2:30- 12:45a.m.,1 :30-1 :45a.m.. ish. Portuguese, Polish, Serbo-Croat ian, Dutch, :00 -3:15 a.m., 9:00 -9:15 a.m., Swedish, Arabic, and Turkish. A staff of fifty 15- 9:30a.m.,12 :00---12 :15 p.m.. 2:15 -12:30 p.m., 3:00 -3:15 p.m. persons is required to build these broadcasts. yews in German: all news stemming from a central news room 2:15 -1:00 a.m., 1:45 -2:00 a.m.. located in newly- constructed quarters in the :00- 4 :15a.m.,10:00- 10:15a.m.. CBS Studio Building. All the news services 0:15- 10:30a.m.,1:00- 1:15p.m., and facilities available to the network itself :15 -1:30 p.m., 4:00 -4:15 p.m. have been installed there. ews in Spanish: 1:45 -11:00 a.m., 2 :45-3:00 p.m. ews in Portuguese: 2n30-12:45 p.m. ews in Polish: :15 2:00 p.m., 3:15 1:00 p.m. ews in Serbo- Croatian:

1:30 -10:45 a.m.. l :30 1 : 15 p.m. ews in Dutch: 15 3:30 pan. ews in Swedish:

45 10:00 a.m., 12: 15 1 :(H) p.m. ews in Arabic: 15 -2:30 p.m. ews in Turkish: 30 2:45 p.m. SPECIAL CBS ews Broadcasts From late afternoon to late evening. \VCB\ SHORT WAVE PwS in Spanish: and WCRC direct their powerful beams to BROADCASTS 00 5:15 p.m., 7:00-7:15 p.m., Latin America. And soon a fifty -kilowatt com- TO LATI N 15 7:30 p.m., 9:00 9:15 p.m., panion to WCRC will be placed in operation. AMERICA :00 1 1 :15 p.m. another link in the continental solidarity of ITT I? X New York Pws in Portuguese: the Americas. CBS news broadcasts to Latin i! (. RC New York 30 5:45 p.m., 7:30 7:15 p.m.. 15 8:00 p.m., 9:30-9:15 p.m. America are in three languages - Spanish. PWs in English: Portuguese. and English. (X) 6:15 p.m., 6:15-6:30 p.m.. 1:00 10:15 p.m.

99 t liii F I II t DECEMBER PROGRAMS

Columbia's Special Feature broadcasts are arranged on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the followin partial list of December programs which were arranged too late f inclusion in the last month's issue of THE COLUMBIA PROGRAM BOO

PUBLIC AFFAIRS DECEMBER 13: Dr. James T. Shotwell. chairman of the Commission to Study the' DECEMBER 4: Lammot duPont and Harvcv Organization of Peace, considered the sub. Firestone, Jr., were interviewed by Edwin ject of "America After the War ", 10:15- C. Hill about "Jobs After Defense", from the 10:30 p.m. N.A.M. connention, 3:30 -3:45 p.m. DECEAIBER 14: Senator James J. Davis of DECEMBER 4: Representative Vito Mar - Pennsylvania spoke in cooperation with th( cantonio of New York discussed Con- "Price American Bible Society on Universal Bibl( trol and National Defense ", 6:30 p.m. -6:45 Sunday. 9:45 -10:00 p.m. DECEMBER 5: Senator Toni Connally. DECEMBER 16: A dramatization entitle( Democrat from Texas, talked on American "The Children's Front" was presented, witl foreign policy. 10:30-10:45 p.m. Fredric March and Diana Forbes -Robertson DECEMBER 6: W. P. Witherow, newly in connection with a drive for funds by th( elected president of the N.A.M., spoke on National Association of Day Nurseries "Industry Looks to 1942 ",10:15 10:30 p.m. 3:30 -3:45 p.m.

DECEMBER 8: Claire Boothe dis -ussed her DECEMBER 17: John T. Flynn, chairmai recent trip to the Far East, -1:35 -4:45 p.m. of the New York Chapter of the Americk :30 p.m. DECEMBER 10: R. J. Thomas, Vice- Presi- First Committee spoke, 10:15 -10 dent of the C.I.O. and the President of United DECEMBER 18: Claire Boothe, Vincen Automobile Workers, discussed strike con- Sheean and Dorothy Thompson discusse( trol legislation, 10 :15 -10:30 p.m. the Far Eastern situation from a meeting o )PI DECEMBER 11: Norman Thomas discussed the New York Women's Division of Unite( "The Bill of Rights in War Time ", 11:00- China Relief, 4:30-4:45 p.m. 11:15 p.m. DECEMBER 18: A panel discussion of DECEMBER 13: Walter Reuther, United "What We Are Fighting For: The Bill o Automobile Worker labor leader, spoke on Rights" was participated in by Representa his plan for airplane production, under the Live Joseph C. Baldwin of New York; Charle auspices of the Union for Democratic S. Whitman, Jr.; Robert F. Wagner, Jr., an Action, 2:30-2:45 p.m. Alfred M. Lilienthal. The broadcast wa

30 held in cooperation with United Youth for DECEMBER 2: Proceedings at CBS Presi- Defense, Inc., 6:30 -6:45 p.m. dent William S. Palev's Testimonial Dinner for Edward R. Murrow were broadcast. DECEMBER 19: W. J. Brown, general secre- 9:30-10:00 p.m. tary, Civil Service Clerical Association of Great Britain, spoke on "The Labor Move- DECEMBER 6: A broadcast depicting the ment in Great Britain ", 11:00-11:15 p.m. American school's role in defense was carried with pickups from Chicago, Detroit, Los DECEMBER 20: Wendell L. Vîllkie talked Angeles and Washington, 1:30 -2:00 p.m. about "The Fight For Freedom ", 10 :15-- 10: 15 p.m. DECEMBER 7: Numerous unscheduled round -ups of news. both domestic and for- DECEMBER 21 : The Most Reverend Fran- eign. followed closely upon Japan's attack cis J. Spellman, D.I)., Archbishop of New on Pearl Harbor. York and Military Vicar of the United States armed forres, sent his Christmas message to DECEMBER 8: President Roosevelt's state- these forcer on the occasion of his formal ment to the Joint Session of Congress. ask- blessing of the \ational Catholic Community. ing that the existence of a state of war with Service Clubhouse, 1:45 -2:00 p.m. Japan be recognized. was heard. 12:15- 12:40 p.m. DECEMBER 23: Lynn L. Stambaugh. \ational Commander of the American DECEMBER 8: Winston Churchill's com- Legion, and Brigadier General Frank T. ments on the American entrance into the Hines. Administrator of leterans' Affairs, war were carried. 3:00 -3:20 p.m. sent Christmas greetings to veterans of the first World War. 3:30 -3:15 p.m. DECEMBER 9: President Roosewlt's address to the nation was broadcast. I0:00- DECEMBER Dr. William member 23: agar. I0 :3(1 p.m. of the Associated leagues for a Declared War spoke, 10:15 -10:30 p.m. DE :I.:mu R 13. 20. 27, 29, 30: Mel .Men co% erect fi' e major college basketball dou- DECEMBER 27: Colston E. Warne. presi- ble- headers from Madison Square Garden. dent of the Consumers Union of the 1 nited II:00 11 :15 p.m. States. Inc., and associate professor of eco- nomics at Amherst College. discussed "The DECEMBER 15: .Attorney General Francis Consumer Looks at -Advertising ". 10:15 Biddle and Archibald MaeLeish. Librarian 10:30 p.m. of Congress. participated in the dedication of the Jefferson Murals Room of the Library SPECIAL EVENTS of Congress. 3:00 3:1.3 p.m. DECEMBER 15: A speech by ('resident DEcENIBER I: Governor Herbert H. Leh- Rooselclt provided a fitting climax to a spe- man of New York spoke at the christening cial program in honor of the 150th Anni- of the New York Central Railroad's new %ersar% of the American Bill of Rights. streamlined Empire State Express. 9:00 - Norman Corwin directed his radio drama. 9:15 a.m. e Hold These Truths ", with Lionel Barry - DECEMBER I: The :Annual 4 -11 Club more, Walter Huston. Edward G. Robinson Awards vere broadcast from Chicago's and Bob Burns heading the list of stage and stockyards. 1:30 5 :00 p.m. screen stars who appeared in it. Leopold

31 Stokowski and the NBC Symphony Orches- DECEMBER 25: The 1941 Christmas Day* tra concluded the program with "The Star message of King George VI of England was Spangled Banner ". 10:00-11:00 p.m. heard, 9:00 -9:10 a.m. DECEMBER 25: Washington children, DECEMBER 19: Senator Walter F. George, of Georgia, and workers who helped build whose fathers are U. S. Army officers on war duty in exchanged greet- the new Southeastern Pipeline from Florida London, Christmas ings, a.in. to Chattanooga, joined in the dedication of 9:15 -9:45 this defense project, 4:30 -4:45 p.m. DECEMBER 25: American "little people" discussed the war with their English counter- DECEMBER 24: Nila Mack directed a parts, 3:30 -3:55 p.m. dramatization of "The Night Before Christ- DECEMBER 25: Norman Corwin's radio mas", 3 :30 -3:45 p.m. classic, "The Plot to Overthrow Christmas ", DECEMBER 24: President Roosevelt and was presented from Hollywood under the Winston Churchill participated in the annual author's direction, 6:15 -6:45 p.m. ceremony of the White House Christmas tree DECEMBER 25: William Saroyan's special lighting, 5:00 -5:30 p.m. Christmas play, "There's Something I Got to Tell You ", was carried, 10:20 -10:45 p.m. DECEMBER 24: The General Motors' In- land Division Children's Chorus broadcast a DECEMBER 26: Winston Churchill ad- program of Christmas music from Dayton, dressed a Joint Session of the United States Ohio, 10:15-10:45 p.m. Congress in Washington, 12:30 -1:10 p.m. DECEMBER 26: A Salvation Army pro- DECEMBER 24: Eamon de Valera, Amer- ican -born Prime Minister of Eire, sent his gram, complete with band and women's Christmas greetings to the United States. vocal trio, was broadcast, 11:00 -11:30 p.m. 11:00 -11:15 p.m. DECEMBER 27,29,31: Ted Husing broadcast three previews of the Orange Bowl foot- DECEMBER 24: The Schola Cantorum at ball game from Miami. the Seminarie of Philosophy of St. Sulpice in Montreal, sang a midnight mass, 11:30- DECEMBER 30 : "Twelve Crowded Months ", 12 midnight. a review of the past year's events, featuring Elmer Davis, Major George Fielding Eliot, DECEMBER 25: Sir Thomas Beecham con- Albert Warner, Bob Trout, Edward R. Mur- ducted the Columbia Concert Orchestra and row, Deems Taylor, Mel Allen, William L. Columbia Chorus in a Christmas Carol pro- Shirer and John Daly was presented, 9:30- gram, 12 midnight-1:00 a.m. 10:00 p.m. and 10:15 -10:45 p.m.

T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M Sales and administrative offices: 485 Madison Avenue, New York 182 Tremont Street, Boston 410 North Michigan Avenue. Chicago 902 Fisher Building. Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte. North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel. San Francisco 8.1 Hallam Street, W.1, London Cable address, Columbia, New York CBS PROGRAM BOOK' FEBRUARY, 1942

Daughter sf U.S. Army Off cur tasks is her father nverse's THE COVER: Ober a CBS shortwar,e hook -u/, in New York, several children of Ammer can

'lriny officers held a two -way conversation with their fathers stationed in London. a. a - 1=- FEBIILIItY. I!II'

TIlE (Oli' II I1I1

P1ti)G11tI BOOK

CBS SPONSORED PROGRAMS: pp. 1 to 16

\% 11t1: SPONSORED l'IiO(:Ra,lIti; pp. 16 to 19

CBS SI STUN IN(' l'ROGRAMs: pp. 20 to 29

l'ullih l utontIth for atIyerti!..ing executive!. l,y

TIIE (: I3I.1 ßIl(1n CAST 1\G SYSTEM

f81 NIadion 1yenue. New York City, \. Y. t OL IT 1 111 1t ii E T 1V OIL K CHEATS

AUTOMOTIVE COLGATE -PALMOLIVE -PEET COMPANY: CHRYSLER CORPORATION: (See also Laundry Soaps) Plymouth, Dodge, DeSoto, Colgate Dental Cream, Chrysler motor cars Pige 6 Palmolive Shave Cream, Palmolive Brushless Shave, FORD MOTOR COMPANY: Colgate Tooth Powder . . . Ford cars, trucks, tractors, Mercury, Pages 6, Lincoln Page 8 COLONIAL DAMES, INC.: Cosmetics Page 14 CIGARETTES & TOBACCO EMERSON DRUG CO.: AMERICAN TOBACCO COMPANY: Bromo- Seltzer Page 7 Lucky Strike Cigarettes . . . . Page 4 RICHARD HUDNUT: LIGGETT & MYERS TOBACCO COMPANY: Marvelous Cosmetics Page 15 Chesterfield Cigarettes . . . . Page 11 IRONIZED YEAST CO., INC.: PHILIP MORRIS & COMPANY, LTD.: Ironized Yeast Page 9 Philip Morris Cigarettes . . . . Page 12 JOHNSON & JOHNSON: R. J. REYNOLDS TOBACCO COMPANY: Band -Aid Page 10 Camel Cigarettes, KOLYNOS COMPANY: Prince Albert Smoking Tobacco . Page 13 Kolynos Page 10 U. S. TOBACCO COMPANY: LADY ESTHER LTD.: Dill's Best, Model Tobacco . . . Page 14 Face Powder, Face Cream, CONFECTIONERY Rouge, Lipstick and Nail Polish Page 10 AMERICAN CHICLE COMPANY: LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) & Page 14 Chiclets Dentyne Lux Toilet Soap, Swan Soap, CURTISS CANDY COMPANY: Lifebuoy Health Soap . . . Pages 10, 11 Candy Page 7 LOS ANGELES SOAP COMPANY: DOUBLEMINT GUM: White King Soap, Doublemint Gum Page 7 Sierra Pine Soap Page 15 PETER PAUL, INC.: LUDEN'S, INC.: Mounds Candy, Ten Crown Gum Page 15 Menthol Cough Drops . . Page 16 SPEARMINT GUM: LUXOR LTD.: Spearmint Gum Page 13 Luxor Products Page 11 DRUGS & TOILET GOODS MAGAZINE REPEATING RAZOR CO.: Schick Injector Razors and Blades Page 11 ANACIN COMPANY: Anacin Page 4 THE PROCTER & GAMBLE COMPANY: (See also Laundry Soaps; Foods) BATHASWEET CORPORATION: Ivory Soap Pages 12, 13 Bathasweet Products Page 14 SMITH BROTHERS: BAYER COMPANY: "SB" Cough Drops and Bayer Aspirin Page 4 Cough Syrup Page 15 BISODOL COMPANY: E. R. SQUIBB & SONS: Bisodol Page 4 Squibb Products Page 14 CAMPANA SALES COMPANY: Campana Hand Cream, FOODS & BEVERAGES Campana Balm, Dreskin, Coolies, ARMOUR & CO.: D.D.D., Old South Toiletries . . Page 5 Treet Page CHESEBROUGH MANUFACTURING COMPANY: BOWEY'S, INC.:

Vaseline Preparations . . . . Page 6 Dari -Rich Products Page 5 u LIFORNIA FRUIT GROWERS EXCHANGE: GENERAL FOODS CORPORATION: unkist Oranges, Lemons . . . Page 5 See also Foods) La France. Satina Page 8 ALIFORNIA PACKING CORP.: LEVER BROTTIERS COMPANY: I Monte Products . . . . . Page 14 See also Drugs; Foods) AMPBELL SOUP CONIPANY: Rinso. Silver Dust Pages 10, 11 Pork -ampbell's Soups, and PACIFIC COAST BORAX CO.: ans, and Tomato Juice . Page 20 Mule Team Borax and anco- American Macaroni Borax Flakes. Boraxo . . . . Page 11 d Spaghetti Page TIIE PROCTER R GAMBLE COMPANY: CA -COLA COM PALAY: See also Toilet Goods; Foods) ca -Cola Page 6 Ivory Snow. Ox% dot. Chipso. NTINENTAL BAKING COMPANY. INC.: Duz, Dreft . . . . . Pages 12. 13 nder Bread. Hostess Cake . . Page 7 LUBRICANTS ENERAL FOODS CORPORATION: See also Laundry Soaps) AMERICAN OIL COMPANY: :rape Nuts, Grape Nuts Flakes. Amoco-Gas. Orange American Gas l'age 4 anka Coffee, Postum. GENERAL PETROLEI NI CORP. OF CALIFORNIA: iamond Crystal Salt. Mobi!gas. Mobiloil Page 15 laxwell House Coffee, Gl LF OIL CORPORATION: ost Toasties, Motor Oil and Gas Page 9 wansdown. Calumet Page 8 SEASIDE OIL COYIPANY: el to Page 15 Seaside Ethyl Gasoline and ENFRAI. MILLS, INC.: Silverol Motor Oil Page 16 'heaties, Gold Medal Flour, TEXAS COMPANY: isquick l' age 9 Texaco Product. Page 1.1 EVER BROTHERS COMPANY: l NION OIL COMPANY : See also Drugs; Laundry Soaps) Gas and Oil Page 16 pry Page 11 C. F. NIt-EI.LER COMPANY: MISCELLANEOUS Macaroni Products . . . . . Page 11 ARMSTRONG CORK COMPANY: NE BITT FRUIT t'ROI)l CTS, INC.: Armstrong's Quaker Rugs . . Page 4 California Orange Drink . . Page 15 BEKINS VAN AND STORAGE CO.: PET MILK SALES CORPORATION: Moving and Storage Page 16 Pet Irradiated Milk Page 12 CELANESE CORPORATION OF AMERICA: PLANTF.RS NIT 8. CHOCOLATE COMPANY: Celanese Products Page 6 Planters Salted Peanuts, EAERSIIARI'. INC.: Planters Peanut Oil Page 15 Eyersharp Pens and Pencils . Page 7 TIIE PROCTER & GAMBLE COMPANY: INTERNATIONAL CELLA COTTON (See also Toilet Goods; Laundry Soaps) PRODUCTS CO.: Crisco Page 13 h leenex Page 9 SUNNYVALE PACKING COMPANY : INTERN.ATIONAI. SII.1h:R COMPANY: Rancho Soups Page 16 International Sterling and UNITED hRl IT CO.: 18.17 Rogers Bros. Silverplate . . Page 9 Banana, Page 11 JOHNS-NI A N1 ILI.E CORPORATION: Insulation Page 10 LAUNDRY SOAPS & ACCESSORIES SI ACFAIDEN PUBLICATIONS. INC.: . . . . 11, 15 B. T. BABBITT. IN(..: Liberty Magazine Pages Bab-0 Page 4 PRUDENTIAL INSURANCE COMPANY OF AMERICA: COLGATE l'ALMOLIVE -PEET COMPANY: (See also Toilet Goods) Insurance Services Page 13 Concentrated Super Suds, SOIL OFF SI ANI FACTORING Co.: Octagon Products, Crystal White Pages 6, 7 Cleaning Fluid Page 16

All time listed on the following pages is current New York time unless otherwise indicated. AMERICAN OIL COMPANY Mon.. %Ned., Fri. Armco -Gas 184th Week on CBS) 6:00-6:10 p.m. Orange American Gas 74 CBS stations The Joseph Katz The Human Side of the News ORIGINATES: WABC Company by Edwin C. Hill

AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes

(300th Week on CBS 9:00 -9:45 p.m. Lord & Thomas U Rebroadcast Your Hit Parade 12 mid. -12:45 a.m. Mark Warnow's Orchestra, 106 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Hit Paraders Chorus and guest stars

ANACIN COMPANY Mon. thru Fri. Anacin (251st !reek on CBS) 12:45 -1:00 p.m. Blackett -Sam ple- 50 CBS stations Hummert, Inc. Our Gal, Sunday ORIGINATES: WABC

ARMOUR & CO. Mon.. Wed., Fri. Treet (51st Week on CBS) 11:00-11:15 a.m. Lord & Thomas 51 CBS stations Treat Time ORIGINATES: WBBM with Buddy Clark

ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rugs. (17th Week on CBS) 12 noon -12:30 p.m. Batten, Barton, Durstin 105 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

+B. T. BABBITT, INC. Mon. thru Fri. Bah -0 (26th Week on CBS) 3:00 -3:15 p.m. Maxon, Inc. 13 CBS stations +David Varum ORIGINATES: WABC Net ial drama

BAYER COMPANY Tuesday Bayer Aspirin (331st Week on CBS) 7:30 -8:00 p.m. Blackett-Sample- 76 CBS stations Hummers, Inc. Second Husband ORIGINATES: WABC I with Helen Menken, presented by the Famous Actors' Guild

BISODOI. COMPANY Wed.. Thurs., Fri. Bisodol (169t/í Week on CBS) 12:30-12:45 p.m. Blackett-Sample- 36 CBS stations Hummers, Inc. The Romance of Helen Trent ORIGINATES: WBBM Serial drama

l + Program or client not listed in CBS Program Book for January. CLIENT AND PROGRAM TIME PRODUCT AND AGENCY

IWEI''S, Saturday Dari -Rich Products '4)th ITéek on CB>1 12:30-1:00 p.m. Sorensen & Corn pane 46 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, etc. and guest stars

LIFORIIA FRUIT GROWERS Mon., \\ed., Fri. Sunkist Oranges CHANGE 6:15-6:30 p.m. Sunkist Lemons .3rd Week on CBS 40 (:BS stations Lord & Thomas ORIGINATES: KNX lletltla Hopper's Hollywood

MPANA SALES COMPANY Friday Campana Hand Cream, Rth ¡reek on CBS 9:30-9:55 p.m. Campana Balm. Dreskin, 51 I:B,% tatiun Coolies. D.D.D.. Old South First Nighter ORIGIN ATF.%: wHBM Toiletries with Barbara Luddv and Aubrey, Moore & Les Tremavne Wallace. Inc. Drama

MPBELL SOUP COMPANY Tuesday Campbell's Soups 3rd ¡reek on CBS 8:30-8:55 p.m. Ruth rau ff & Than. Inc. Rebroadcast Arkansas Traveler 12.30-12 55 a.m. starring Bob Burns 6 1 ( stations ORIG. NATF.. KNX loros 'n' Andy Mon. thru Fri. Campbell's Soups tierial comed -drama 7:00-7:15 p.m. Campbell's Pork and Beans Rebroadcast Ward ITheelock 11:00 11.1i p.m. Company- 62 ( B' -tatit m ORIGINATE: KNX

The Man I Married Mon. thru Fri. Campbell's Soups Dramatic serial 11 :15 11:30 a.m. Campbell's Pork and Beans Rebroadcast Ward Wheelock 3 :00 .3.15 p.m. Company 57 CBS stations ORIGINATES: WABC Fletcher Wiley Mon. thru Fri. Campbell's Soups

T, As 2.30 -2:15 p.m. Campbell's Tomato Juice 35 CBS stations Campbell's Pork and Beans ORIGINATE. K N X Franco -American Macaroni and spaghetti (Tard ITIIeelock Company Lanny Ross Mon. thru Fri. Franco- Americanan Songs 7 .1 5 7 30 p.m. Macaroni and Spaghetti Rebroadcast Ruthrauff & Rian. Inc. 11.15 11.30 p.m.

58 1 B. qation

I \kuI. and \\rd.

i ( B! %Iation I ORIGIN &TE: W ABG CLIENT AND PROGRAM PROOUC ANO AGEN

CELANESE CORP A ednesda) Celanese Products OF AMERICA 10:15-10:45 p.m. Young & Rubicant, 1th If ek on CBSS 57 CBS stations ORIGINATES: WABC Great Moments in Music vith Jean Tennyson and guest sta1s tlustcal proerant

CIIESEBROLGH MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann- Erickson, I 169th Reek on CBS Rebroadcast 11:30 -11:55 p.m. Dr. Christian 65 CBS stations with Jean Hersholt ORIGINATES: KNX

CHRYSLER CORPORATION Thursday Plymouth, Dodge, (308th Week on CBS 9:00 -9:30 p.m. DeSoto, Chrysler 61 CBS stations Ruthrau fJ & Ryan, Major Bowes' Amateurs ORIGINATES: WABC

COCA-COLA COMPANY Sunday Coca -Cola (128th Week on CBS) 4:30 -5:00 p.m. D'Arcy Advertising 110 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 45 -piece orchestra, Albert Spalding and guest soloists

COLGATE- PALMOLIVE -PEET Saturday Colgate Dental Cream COMPANY 8:00 -8:30 p.m. Ted Bates, Inc. (316th Week on CBS) Rebroadcast II:00 -11:30 p.m. Guy Lombardo and 71 CBS stations His Orchestra ORIGINATES: WABC Popular music

Hobby Lobby Saturday Palmolive Shave Cream with Dave Elman 8:30-8:55 p. m. Palmolive Brushless Sh and Harry Salter's Orchestra Rebroadcast Ted Bates, Inc. 11:30 -11:55 p.m. 68 CBS stations ORIGINATES: WABC

oman of Courage Mon. thru Fri. Octagon Products serial drama 10:45-11 :00 a.m. Crystal White Rebroadcast Ted Bates, Inc. 3:45 -4:00 p.m. 61 CBS stations ORIGINATES: WABC CLIENT AND PROGRAM

COLGATE -PAL. IOLI VE-PEE Mon. thru Fri. Concentrated Super Suds COMPANY 10:15 -10:30 a.m. Sherman & .Marquette, Continued Rebroadcast Inc. 4.15 -4:30 p.m. __ Myrt and Marge ( :BS stations Serial drama 41 ORIGINATES: WABC

Stepmother Mon. thru Fri. Colgate Tooth Powder Serial drama 10:30 -10:45 a.m. Sherman & Marquette, Rebroadcast Inc. 4:00-4 15 p.m. 54 CBS stations ORIGINATES WBBM

CONTINENTAL BAKING CO., INC. Thursday Wonder Bread 1691h Week on CBS) 7:30 -8:00 p.m. Hostess Cake Rebroadcast Ted Bales, Inc. Maudie's Diary 11:30 -12:00 mid. with Mary Mason 46 CBS stations ORIGINATES. WABC

CLIITISS CANDY COMPANY Sat., Sun. Candy TOM lf .rek on CBS 11:00-11:05 a.m. C. L. Miller Company 39 CBS stations News ORIGINATES WABC with Jackson Wheeler

DOL BLEMINT GL M Sunday Doublemint Gum i 5ll2nd !f eek on CBS) 6:30 -7.15 p.m. J. Walter Thompson 68 CBS stations Company Melody Ranch ORIGINATES: KNX with Gene Autry Nestern dramatic series

EMERSON DRUG COMPANY Monday Bromo- Seltzer 91st If eek on CBS) 8:00 -8:30 p.m. Ruthrau ft & Ryan, Inc. 74 CBS stations Vox Pop ORIGINATES. ON TOAR with Parks and Wally mien ieus

ERSIIARI', INC. sunday Eyersharp l'ens and Pencil 12 2nd Week on CBS 10:00 10:30 p.m. The Biou Company 73 CBS ctation, Take It or Leave it ORIG'NATES WABC with Phil Baker, uc: David Ross Quiz CLIENT AND PROGRAM PRODUCT ANO AGENC

FORD MOTOR CONIPAN1 Sunday ord motor cars. rucks (407th (reek on CBS) 9:00 -10:00 p.m. and tractors 58 CBS stations Mercury Sunday Evening hour ORIGINATES: WJR Lincoln Ford Symphony Orchestra and McCann -Erickson, Inc Chorus, guest conductors and soloists !R'ith Talks by l!! J. Cameron

GENERAL FOODS CORPORATION Tuesday Sanka Coffee (349th Ireek on CBS) 9:00 -9:30 p.m. Young & Rubicam, Im Rebroadcast We, the People 12 mid. -12:30 a.m. with Eddie Dowling 68 CBS stations ORIGINATES: WABC Real -life experiences

Kate Smith Hour Friday Grape Nuts, with Kate Smith, Ted Collins, Jack 8:00 -8:55 p.m. Grape Nuts Flakes Miller and his orchestra, and Rebroadcast Young & Rubicam, In. guest stars 12 mid. -12:55 a.m.. 91 CBS stations Music, comedy, and drama ORIGINATES: WABC

William L. Shirer Sunday Sanka Coffee News 5:45 -6:00 p.m. /bung & Rubicam, In 67 CBS stations ORIGINATES: WABC

Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12 :00-12:15 p.m. Calumet 76 CBS Talks and news stations Young & Rubicam, In ORIGINATES: WABC Diamond Crystal Salt Benton & Bowles, Inc

Joyce Jordan, Girl Interne 1M-Ion. thru Fri. La France Serial drama 2:15 -2:30 p.m. Satina Rebroadcast Postum 6:00-6:15 p.m. Swing & Rubicam, In 75 CBS stations ORIGINATES: WABC

Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Benton & Bowles, Inc' Rebroadcast 7 :15 -7 :30 p.m. 84 CBS stations ORIGINATES: WABC

Kate Hopkins Mon. thru Fri. Maxwell House Coffee Serial draina 2:45 -3:00 p.m. Benton & Bowles, Inc 51 CBS stations ORIGINATES: WABC

8 ENT AND PROGRAM PRODUCT AND AGENCY

GENERAL MILLS, INC. Mon. thru Fri. Wheaties f0Ist [leek on CBS) 9:45 -10 :00 a.m. Knox Reeves Rebroadcast Advertising, Inc. Stories America Loses 11:4.5 12 noon 39 CBS stations Drama ORIGINATES: WABC Hymns of All Churches \Ion., Tues., Thurs. Gold Medal Flour with Joe Emerson 10:00 -10:15 a.m. Blackett-Sample- Rebroadcast Hummers, Inc. 11 :30 -11 :45 a.m. 10 CBS stations ORIGINATES: WBBM1 Betty Crocker \Ved., Fri. Bisquick Homemaker program 10:00 -10:15 a.m. Blackett -Sam ple- Rebroadcast Ilurnntert, Inc. 11 :30 -11 :45 a.m. 40 CBS stations I)RII:INATE..: WRBM

ULF OIL CORPORATION Sunday Motor Oil and Gas fí61 /I !leek on CBS) 7:30 -8:00 p.m. Young & Rubicam, Inc. 80 CBS stations Gulf Screen Guild Theatre ORIGINATES: KNX %sith Roger Pryor, nt c, screen stars, Oscar Bradley's orchestra, John Iliestand

NTERNATIONAL CELLUCOTTON Friday Kleenex PRODUCTS COMPANY 9:55 -10:00 p.m. Lord & Thomas (127tH ifrek on CBS) 54 CBS stations ORIGINATES: KNX Ginny Simms songs

I NTERNATIONAL SILVER COMPANY Sunday International Sterling and .203rd !leek on CBS) 6:00-6:30 p.m. 1847 Rogers Bros. 59 CBS stations SiIverplate Silver Theatre 34 (:Ii(. slallons Young & Ruóicant, Inc. Conrad Nagel, Narrator- director, ORIGINATEs: KNX and guest stage and screen stars

1 RONIZED YEAST CO., INC. Tuesday Ironized Yeast 127th Heel,. on CBS) 8:00 -8:30 p.m. Rutllrauff & Ryan, Inc. Rebroadcast Are You a Missing Heir? 11 :30 12 mid. Drama 74 CBS stations ORIGINATES: WABC , Helping Ilanll Mon. thru Fri. Drama 1:00 1:15 p.m. 4 CBS stations ORIGINATES: WABC III

111.1.111111- JOHNS-MANN ILLE CORPORATION Mon. thru Fri. Insulation (26th Week on CBS) 8:55 -9:00 p.m. J. Walter Thompson 56 CBS stations Company Elmer Davis ORIGINATES: WABC News

JOHNSON & JOHNSON Tuesday Band -Aid (4.3rd 11eek on CBS) 6:15 -6:30 p.m. Young & Rubicam, Inc 65 CBS stations Voice of Broadway Thursday with Dorothy Kilgallen and 6:15 -6:30 p.m. guest stars 64 CBS stations oRIGINATES: WABC

KOLYNOS COMPANY Mon. and Tues. Kolynos (469t11 Week on CBS) 12:30 -12:45 p.m. Blackett -Sam ple- 36 CBS stations Hummert, Inc. The Romance of Helen Trent ORIGINATES: WBBM Serial drama

LADY ESTHER. LTD. Monday Face Powder, Face Cream (425th (leek on CBS) 10:00 -10:30 p.m. Rouge, Lipstick and 63 CBS stations Nail Polish Orson Welles KNX ORIGINATES: Pedlar & Ryan, Inc. Drama

LEVER BROTHERS COMPANY Monday Lux Toilet Soap (339th Week on CBS) 9:00 -10:00 p.m. J. Walter Thompson 69 CBS stations Company Lux Radio Theater 30 CBC stations Cecil B. DeN1ille, director, ORIGINATES: KNX with stars of stage and screen Drama Big Town Thursday Rinso with Edward G. Robinson, Ona 9:30 10:00 p.m. Ruthraufj & Ryan, Inc Munson, Leith Stevens' Orchestra 72 CBS stations 31 CBC stations Drama ORIGINATES: KNX Meet Mister Meek Wednesday Lifebuoy Health Soap Drama 8:00 -8:30 p.m. Rutllrau fj & Ryan, Inc 59 CBS stations ORIGINATES: WABC Bright Horizon Mon. thru Fri. Silver Dust with Richard Kollmar 11 :30-11 :45 a.m. Batten. Barton. Durstinc Serial drama 49 CBS stations & Osborn, Inc. ORIGINATES: WABC Bright Horizon Mon. thru Fri. Swan Soap 2:00 -2:15 p.m. Young & Rubicam, Inc 10 CBS stations ORIGINATES: WABC

10 ,1II111,a . .1a. V i

LEN ER IiROTIIER COMPA11 Mon. thru Fri. Spry Continued 11:45-12:00 noun RuthrauJjR Rlan. I Rebroadcast Aunt Jenny's Real Life Stories 2.15-2.30 p.m. Dr omatic sketches 61 CBS slat ion% 29 CBC, stations ORIGINATES: WABC Bi g Sister Mon. thru Fri. Rinse

Se -ial drama 12:15-12:30 p.m. Ruthrau fj R Ryan. 1 71 CBS .tatlon 31 CBC stations ORIGINATF.%: W %BC

LIGGETT & MYERS TOBACCO Tues., Wed., Thurs. Chesterfield Cigarettes COMPANY 10:00 10:15 p.nl. \ en-ell- Emmett Co. '183r 1 !l eek on CBS 97 (.BS lalum. ORIGINA71: w UV' GI enn Miller and His Orchestra wi th Marion Hutton, Ray Eberle, an d the \lodernaires arr LUX( )R, LTD. Saturday. Luxtlr Products O1st Il eel, on ( /3 ti 7.30-8:00 p.m. Lord & Thomas 35 CBS station., \\ tyne king and His Orchestra ORIGINATF.. WRRM

tll !SI j1lACFAI)DE\ l'11;I.ICATIO\S, INC. Tues., Thurs. Llhert% \la. a/ine i i01nd H eel, on ( Rti 6:110 6:10 p.n1. Fruln Hasel c 20 ( Bs % tattoo ( wit mini. l ni Paul Sullivan Re. iews the News ORIGIN ATU: W %Rf

MAGAZINE REPEATING RAZOR ThinsdaN Sfhic k Injec tor COMPANY 8.30 8 53 p.111. Raion- and Blades

' ?5th Heck on CBS Rebroadcast J. 1l. llathe.c. Incc 12 mid. 12.2; a.m. D fìty's Tavern S9 (Bs lalinn starring Ed Gardner as "Archie -, ORIGIN ATE. W %Re Shirley Booth, Eddie Green, "Fats" \\aller, guest stars

C. F. MUELLER COMPANY Wed., Thnrs., Fri. \lafaronl I'rcldultc 129th If eek on CBS) 1:45 5:00 p.m. lla.lvm.lne. 11 CBS stations Ai irk Hawley and the News ORIGIN ATF.v. W Rf

l' t(:1 FIC (:OAST BOR AN. CO. Thursday '20 \Iule Team Boral 30th !reek on CBS 8:00 8:30 p.m. Borax° Rebroadcast 20 Mule Team Borax De ath %alley Days 12.30 1.00 a.m Flakes llr 7ma 58 CBS stations ORIGIN ATE % WBd llf(.ann- Eriekcun Inc PET MILK SALES CORPORATION Saturday Pet Irradiated Milk (428th Iféek on CBS) 9:45 -10:15 p.m. Gardner Advertising 59 CBS stations Company Saturday Night Serenade ORIGINATES: WABC Bill Perry, tenor; Jessica Dragonette, soprano; Warren Sweeney, Gustave Haenschen's Orchestra and Chorus

Mary Lee Taylor Tues. and Thurs. home economist 11:00 -11:15 a.m. Household advice Rebroadcast 1:45 2:00 p.m. 76 CBS stations ORIGINATES: KA1OX

PHILIP MORRIS & COMPANY, LTD. Friday Philip Morris Cigarettes (286th 'reek on CBS) 9:00 -9:30 p.m. The Biou' Company, Inc. Rebroadcast The Philip Morris Playhouse 11:30 p.m. -12 mid. 100 CBS stations Directed by Charles Martin with ORIGINATES: WABC guest stars and Ray Bloch's Orchestra [)ramas

The Crime Doctor Sunday Dramatic programs 8:30-8:55 p.m. Rebroadcast 11:00 -11:25 p.m. 75 CBS stations ORIGINATES: WABC

THE PROCTER & GAMBLE CO. Friday Ivory Soap (379th If eek on CBS) 10:00 -10:30 p.m. Compton Advertising, 65 CBS stations Inc. Ransom Sherman ORIGINATES: KNX with Martha Tilton and Gordon Jenkins' Orchestra Variety The Story of Mary Marlin Mon. thru Fri. Ivory Snow Serial drama 5:00-5:15 p.m. Benton & Bowles, Inc. 20 CBS stations ORIGINATES: WABC The Goldbergs Mon. thru Fri. Duz Serial drama 5:15 -5:30 p.m. Compton Advertising, 40 CBS stations Inc.

13 CBS stations Dreft ORIGINATES: WABC Blackett-Sanzple- Hummert, Inc. The O'Neills Mon. thru Fri. Ivory Soap Serial drama 5:30 -5:45 p.m. Compton Advertising, 27 CBS stations Inc. ORIGINATES: WABC

1? 4 I I 1 ; I R " II r ULM ,k

THE PROCTER & l..tMBLE CO. Mon. thru E ri. Ivory Soap Continued 1:00-1:15 p.m. Compton Advertising 58 CBS stations Inc. Life Can Be Beautiful 25 CBC stations Serial drama ORIGINATES: WARC

Woman in White Mon. thru Fri. Ox) dol Serial drama 1:15 -1:30 p.m. Blackett -Sam pl e- 58 CBS stations Hummert, Inc. 25 CBC stations 1 ORIGINATES: WBBNI Vie and Sade Mon. thru Fri. Crisco Serial drama 1:30-1:45 p.m. Compton Advertising, 46 CBS stations Inc 17 CBC stations ORIGINATES: WBB\I Road of Life Mon. thru Fri. Chipso Serial drama 1:45-2:00 p.m. Pedlar & Ryan, Inc. 25 CBS stations ORIGINATES: WBB\I

PRUDENTIAL INSURANCE Sunday Insurance Services COMPANI OF AMERICA 5:00-5:45 p.m. Benton & Bowles, Inc 139t1í Ileek on CBS 60 CBS station.. ORIGtNATES: WABC Prudential Family flour with Gladys Swarthout and Deems Taylor, Al Goodman's Orchestra, Ross Graham, and a chorus of mixed voices

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes (:OJII'ANY 7:30-8:00 p.m. Prince Albert Smoking (1.561/1 Neck on CB. Rebroadcast Tobacco 10:30 11:00 p.m. If Est y& Blondie 80 CBS stations Company. Inc. with Penny Singleton and ORIGINATES KNX Arthur Lake I)omcstu comedy

llow'm I Doin "? Friday with Bob Hawk and \aughn 7:30-8:00 p.m. MIunroe's Orchestra Rebroadcast 10:30 11 .00 p.m. Quiz 98 ( 'Bs statom OItIGIYATk_,. WABC

iI'EAR3II\T l llursda% spearmint (.um 50/.st (l eek on (.I .S 10:15-10:15 p.m. Arthur .1/eyerhoff & Co. 69 ('BS stations The First Line ORIr.N+TEs wan.' In armntional serie s Scattergood Baines \Ion. thru Fri. Serial drama 5:15 6:00 p.m. (.B' stations ORIGIN+TES. WB9M

13 CLIENT AND PRO A PRO'UC AND AGENC

E. R. SQL Hilt & sONs Mon., Wed., Fri. Squibb Products (82nd ll êek on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 50 CBS stations Newell, Inc. Frank Parker ORIGINATES: WABC Songs

TEXAS COMPANY Wednesday Texaco Products (244th Week on CBS) 9:00 -10:00 p.m. Buchanan & Co. Rebroadcast Texaco Star Theatre 12:00 -1:00 a.m. starring Fred Allen, with Kenny 83 CBS stations ORIGINATES: WABC Baker, Portland Hoffa,AlGoodmau s Orchestra and the Texaco Workshop Players l'ariety

it NITED FRUIT COMPANY 1Ion. thru Fri. Bananas 6:45 -7:00 p.m. `The \\orld Today Ballen, Barton. Durst, 37 CBS stations & Osborn, Inc. News ORIGINATES: WABC.

U. S. TOBACCO COMPANY Monday Dills Best (348t/í Reek on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast Arthur Kudner, Inc. Gay Nineties Revue 11 :30 -11 :55 p.m. starring Beatrice Kay, 63 CBS stations ORIGINATES: WABC Joe E. Howard, rtc, Billy M. Greene, Florodora Girls, Elm City Four, Jenny Lynn COLUMBIA PACIFIC 1ERICAN CHICLE COMPANY Tues., Thurs. Chiclets & Dentyne NETWORK 47th ITeek on CBS) 5 :30-5 :45 p.m. PST Badger, Browning Saturday' & Hersey, Inc. By the Way 9 :45 -10:00 p.m. PST with Bill Henry ORIGINATES: KNX

BATHASWEET CORPORATION Tues., Thurs. Bathasweet Products (121st Week on CBS) 7:30 -7:45 a.m. PST H. M. Kiesewetter ORIGINATES: KNX Advertising Agency Bob Garred Reporting News

'CALIFORNIA PACKING CORP. Mon. thru Sat. Del Monte Products (3rd Week on CBS) 12:30- 12:45p.m.PST McCann- Erickson, Im ORIGINATES: KQW *William Winter ews

COLONIAL DAMES, INC. Friday Cosmetics (112th Week on CBS) 9 :55 -10:00 p.m. PST Glasser, Gailey & Co. ORIGINATES: KNX Find the Boman with Knox Manning

14 +Program or client not listed in CBS Progrunt Book for January. I I I I COLUMBIA ;ENERAL FOODS CORPORATION Mon. thru Fri. Jrllo PACIFIC 349th [reek on CB ti 4:00 -4:15 p.m. Ps Young & Rubicam, Inc NETWORK ORIGINATES: KNX Continued The Second Mrs. Burton Dramatic serial

;ENERAL PETROLEUM Vonda \lobilgas. Mobiloil CORPORATION OF CALIFORNIA 9:00 9:30 p.m. P!-,T Smith R Drum, Inc. 57th Ifeek on CBM ORIGIN ;TES: KNX

I Was There News dramatizations

tICIIARD IILDNUT Monday Marvelous Cosmetics 109th If eek on CBS) 9:30 -10:00 p.m. PST Benton R' Bowles, Inc ORIGINATES: KNX Hollywood Showcase

,OS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap 121st !reek on CBS 12 :15 -12.30 p.In.PST Sierra Pine Soap ORIGINATES: KNX Raymond R 1lorgan C Knox Manning \ eus

iACEADDEN PUBLICATIONS, INC. Mon.. Wed.. Fri. Liberty Magazine i02nd 1leek on CBS 7:30-7:45 a.m. PST Frain Irasey R Co. ORIGINATES KNX Boh Garred Reporting

4NESR17T F'Rl IT PRODUCTS, INC. Saturday l.alifornia Orange Drink th lfeek on CB.ti 5:15-5:55 p.m. PT Halter Á Neill. Inc rrRII.IN KNX Bob Garred Reporting

ETER PAUL, INC. Mon., Wed., Fri. Mounds Candy 81st Ifeek on CBS 5 45 5:55 p.m. PST Ten Crown Gum ORIGINATES' KNX Brisacher, Davis Bob Garred Reporting R Stag

PLANTERS NUT AND Fridav Planters Salted Peanuts CIIOCOLATE COMPANY 6:00-6:30 p.m. PST Planters Peanut Oil 69th lfeek on CBS ORIGINATE6 KNX Raymond R. 1lorganCo. What's On Your Mind? siIITII BROTHERS Mon.. Wed., `at. "Mr Cough Drops 89th !reek on CBS 8:55-9:00 p.m. PST and Cough rup Sunda% I. D. Tarcher William NN inter 8:25 --8:30 p.m. PST Co.. Inc. \rus ORIGIN VIP,: KNX

'!'r..rrgrn or (lira, not listed in t I3.` Program Ifool, for Jonuuri COLUMBIA r PACIFIC SOIL OFF MANUFACTURINGV , Thurs. Cleaning Fluid for NETWORK COMPANY 5:45 -5:55 p.m. Walls and Woodwork Continued (52nd Week on CBS) 4110 ORIGINATES: KNX Buchanan & Co. I Bob Garred Reporting Pews

SUNNYVALE PACKING COMPANY Mon., Wed., Fri. Rancho Soups (5th Week on CBS) 10:45-11 :00 a.m. PST Lord & Thomas ORIGINATES: KNX Jane Endicott, reporter Serial drama

UNION OIL COMPANY Mon. thru Fri. Gas and Oil (61st Week on CBS) 7:45 -8:00 a.m. PST Lord & Thomas ORIGINATES: KNX Nelson Pringle News analysis

COLUMBIA CALIFORNIA BEKINS VAN AND STORAGE CO. Mon., Wed., Fri. Moving and Storage NETWORK (19th Week on CBS) 5:30 -5:45 p.m. PST Brooks Advertising ORIGINATES: KNX Bill Henry Agency :Pews analyst

LUDEN'S, INC. Tuesday Menthol Cough Drops (77th Week on CBS) 9:55- -10:00 p.m. PST J. M. Mathes, Inc. Thursday Dave Lane 9 :25 -9:30 p.m. PST Songs ORIGINATES: KNX

SEASIDE OIL COMPANY Sunday Seaside Ethyl Gasoline anc (42nd Week on CBS) 5:30 -5:55 p.m. PST Silverol Motor Oil ORIGINATES: KNX The McCarty Company Seaside Spelling Bee Liner

WABC SPONSORED *AMERICAN TOBACCO CO.* Mon. thru Sat. Lucky Strike Cigarettes PROGRAMS (35th Week on R -IBC) 12:05 -12:07 a.m. Lord & Thomas +Announcements

B.C. REMEDY COMPANY Mon. thru Sat. .B.C. (21st Week on W1IBC) 7:00 -7:30 a.m. Charles W Hoyt & Arthur Godfrey Participations

* In addition to number of weeks in which the client has used CBS Network facilities. CBS Book for January. I (, 4' Program or client not listed in Program WABC *BEECH-NUT PACKING COMPANY* Tues., Thurs., Sat. Beechieunn and SPONSORED 8 :25 -8:30 a.m. Confections PROGRAMS Odd Side of the News Newell-Emmett Co.

BOOK HOUSE FOR CHILDREN Friday Book House 1 139th Week on A .1 BC) 8:45 -9:00 a.m. Presba, Fellers & Woman's Page of The Air Presba, Inc. with Adelaide Hawley Participations

BULOVA WATCH COMPANY Sun. thru Sat. Bulova Watches

(649th Ifeek on 11 IBC) 10 Times Daily The Biou Company Time Signals

DREZMA, INC. Tues., Thurs. "Uremia" Cosmetics (6.5t1í Ifeck on If.1BC) 3:30 -3:15 p.m. Blaine -Thompson Co., Lessons in Loveliness Inc. with Nell Vinick

CENERAI. BAKING COMPANY* Mon. thru Sat. Bond Bread 19th !leek on If. i/IC) 7:59:45 8:00:45 Newell Emmett (.o. a.m. .Announcements 8:13:30 8:14:30 a.rn.

GRIFFIN MANI FACTI RING CO., Tues., Thurs., Sat. Shoe Polish, Whitener. INC*. 7:00 7:30 aas. and Dressing '20th !leek on 11 W. Bcrminglíant,Castlema Arthur Godfrey and Pierce, Inc. Participations

GRIM; LABOIiA"I'ORIEti, Mon., Wed., Fri. Bromo- Quinine .0 (

39th !leek on 11 IB(. 8:25 -8:30 a.m. Tablets J. ¡la/ter Thorn pson Odd Side of the News Co., Inc.

IL LINOIS MEAT COMPANY Mon. thru Sat. Broadcast Brand Cantle

I 3t h !leek on 11 IBC 6 :30 -6:55 a.ní. Meats lrthur Godfrey 1rthur 1leyerhof & Co Partie potions

INTERNATIONAL TELEPHONE Mon. thru Fri. Institutional AND TELEGRAPH COMPANY 6:10 -6:15 p.m lfarschalk & Pratt, Inc. ith !leek on If 1/IC)

Good Neighbor New

In eddition to cumber of uceks in which the client has used CBS Vettcork facilities. Nlrnrr or (lient not listed in ( BS Program Book for January I I I WABC SPONSORED V. LA ROSA & SONS, INC. Wed., Thurs.. Fri. La Rusa "Grade A" PROGRAMS (10th 'reek on WABC) 8:45 -9:00 a.m. Macaroni Products M. H. Hackett, Inc. Woman's Page of the Air with Adelaide Hawley Participations

LEHN AND FINK PRODUCTS CORP.* Mon. thru Fri. Hind's Honey and Almon( (20th Week on WABC) 7:00-7:30 a.m. Cream William Esty & Co., h Arthur Godfrey Participations

P. LORILLARD COMPANY* Mon. thru Sat. Old Gold Cigarettes (29th Ileek on W"4BC) 7:00 -7:30 a.m. J. Walter Thompson Co., Inc. Arthur Godfrey Participations

LUDEN'S, INC. Saturday "Luden's Menthol"

(35th Week on TT MO 6:45 -7:00 p.m. Cough Drops I. M. Mathes, Inc. The World Today

MARLIN FIREARMS COMPANY Mon. thru Sat. Marlin Razor Blades (38th ITe'ek on ff.-IBC) 6:55-7:00 a.m. Craven & Hedrick, Inc Early Riser's News

MARYLAND PHARMACEUTICAL CO. Tues., Thurs., Sat. Rem and Rel (4.3r(1 Week on WABC) 8:45 -9:00 a.m. The Joseph Katz Co. Woman's Page of the Air

with Adelaide Hawley I Participations

MELVILLE SHOE COMPANY Mon. thru Sat. Thom McAn Shoes (167th Week on WABC) 7:45 -8:00 a.m. Neff- Rogow, Inc. Early Morning News

JOHN MORRELL AND COMPANY Tues., Thurs., Sat. Morrell E -Z Cut Ham (24th Week on WABC) 8:30 -8:45 a.m. Henri, Hurst and McDonald, Inc. The Missus Goes A-Shoppingg Quiz

NEW YORK STATE BUREAU OF Mon. and Wed. Milk and Milk Products MILK PUBLICITY 8:45 -9:00 a.m. J. M. Mathes, Inc. (46th Week on WABC) Woman's Page of the Air with Adelaide Hawley Participations

1 8 * In addition to number of weeks in which the client has used CBS Network facilities. 111610 WABC l' EI'SI-COLA COMPANY* Mon.. %\ed.. F ri. Pepsi -Cola SPONSORED (79th Week on IfA BC) 8:30-8:45 a.m. \ etcell Emmett Co. PROGRAMS The Missus Goes A- Shopping Quiz

J QUAKER OATS COMPANY* Mon. thru Sat. Aunt Jemima Pancake Flour

'1 r 58th If eek on If -I BC) 8:15 -8:20 a.m. Sherman K. Ellis & Co., Inc. The Aunt Jemima Program

SELECT TIIEATRES CORP. Tues., Fri. "Sons of Fun" (73rd ifcek on If:-18C) 11:58:50 p.m. Blaine -Thompson 12 mid. Announcement Co., Inc.

S)1ITI1 BROTIIF.RS* Mon., Wed., Fri. "SB" Cough Drops and .97th ¡Trek on If IBC 7:30 7:4.5 a.m. Cough Syrup :Arthur Godfrey I D. Torcher & Co., Inc. Afternoon News Mon., \\ed., Fri. 3:55 -4:00 p.m.

SOCO11-yACt l 11 OII. CO., INC.* Mon. thru Sat. Gasoline. Oil an

06tll Week on 11 1B(. 10:45 11 :00 p.m. Specialties I. Stirling Cetchell, In Mark Hawleyley News

IIE S'11 DEB:tKF:R CORPORATION* Tues., Thurs.. Sat. Institutional 6:3(1 6:45 'Erie Seyareid p.m. Koche. If &- Clrntivnghrrtn. Inc. \en.s

ERMINAI. BARRER SIIOP, INC.* \lou. thru Sat. Barber Shop Seri it-es a.m. Arthur Godfrey 7:00 7:30 llaxoll. Inc. /'artier potions

WASTE PAPER CONSL MIN(; Mon. thru Sat. Paper Conservation INDI STRIES 7:00-7:30 a.rn. Olian 4dvertising Co. 121.st Ifeek on If 113(') Arthur Godfrey. Participations

WEST I)ISINFF:(:TIN(, COMPANY Mon., Wed., Fri. (:\ 1Oth If ¡leek on 1B(' 8:20 8 25 a.m. . /loser & Cot ins. Inc. It Takes a Woman with Frances Scott

* w/rlrt un to the number o/ weeks ra which Ihr client has used ( /f.ti Network far i /irres. Reran, or (Arent auf t,sied irr ( BS Program Book for Jarman IX S I'IIOGILAIIS

1. NEWS BROADCASTS Page 21

2. DRAMATIC SERIES Page 22

3. NATIONAL DEFENSE Page 22

4. LIGHT ENTERTAINMENT Page 23

S. SERIOUS MUSIC Page 24

6. EDUCATIONAL PROGRAMS Page 25

7. CHILDREN'S PROGRAMS Page 27

8. PERSONALITIES Page 27

9. RELIGIOUS BROADCASTS Page 28

CBS SHORT WAVE BROADCASTS Page 29

ADDENDA: JANUARY PROGRAMS Page 30

1 20 AGRAM ANO TIM NEWS News Summaries, Analyses Columbia's staff of air reporters in foreign BROADCASTS and Broadcasts from Abroad capitals, in New York, and in Washington cover the second world war according to a regular SC HEDULED PERIODS of and news MONDAY THRt' SUNDAY pattern summaries. analyses, broadcasts from abroad. The schedule is sup- plemented with special events and sharpened by frequent addresses by public figures. his- torians, and political or military experts.

. \sews Broadcasts: Bob Trout and Charles Col- lingwood from London; \\ illiam J. Dunn from Batavia; John Raleigh from Darwin, Aus- tralia; \\ ebb Edwards from Honolulu; Cecil Brown from the Far East; Larry Lesueur from

Russia : Howard K. smith from Berne; Bernard Valery from Stockholm; Edward Chorlian from Cairo; Winston Burdett from Ankara; Herbert Clark from Buenos lires; Elmer Davis, Edward R. \lurrow, Linton \\ ells. Major George Fielding Eliot, William L.

Shirer. Harry \\ . Flannery, Dennis McEvoy and John Daly from New York; Albert Warner,

Eric Sevareid and John Purcell from \\ash - ington; 8:00 8:15 a.m., MONDAY TIIRI SATt'R-

DA1 ; 6:15 7:00 p.m., sATt RDAY : 9:011 9:15 a.m., st \DAY T!!Rt SATURDAY: 10:45- 11:00 DAD., MONDAY TARE SATLRDAY; The \\orld Tonight. 8:00 8:30 p.m.. st \DAY.

\eus .Summaries: 6:30. 9:(H) a.m., 3:15 p.m.,

12:55 a.n.. \IO"iI)AY THRt FRIDAY ; 1:45 p.m.,

MONDAY AND Tt ESDAY : 2:0(1 p.m.. 4:3(1 p.m., 6:00 p.n.. sTt RDA1'; 8:00 a.m., 1:30 p.m., 2N55 p.m.. st NDAY; 12:55 a.m.. SATt RDAY.

\ eus Analyses: Elmer Dal is. 8:55 9:0(1 p.m.,

'AT! RD.AY ADD st \ DAY ; Linton \\ells. 12:00 -

12:05 a.m.. Mo NDAY THRt SATE RD.AY; 1 1 :00 11:15 p.m. MONDAY, Elmer Davis; Tt ESDAY, William L. Shirer: WEDNESDAY, Major G. F. Eliot; THURSDAY, Albert \\arner; FRIDAY, Edward \lurrow: Dennis McEvoy, 6:30 6:15 p.m.. SATURDAY.

(Nee also sponsored ?WU 'S programs.)

ham 11YyY1111j,. NEWS BROADCASTS Headlines and Bylines In this Sunday e%ening period of news aualy Continued 11:00-11:15 p.m. sis, Major George Fielding Eliot stresses till EACH SLNDAY military aspects of the war, Albert Warnei describes the Washington scene, and Warrer Sweeney reviews the week's news. DRAMATIC SERIES Columbia \\orkshop The Columbia Workshop remains the forernosl 8:00 -8:30 p.m. to the West program on the air devoted to experimental 10:30-11:00 p.m. to the East broadcasting. William Spier is producer.

SUNDAY, FEBRI ARY I FEBRI ARY 1: M. Dolbier's'`The Bus That No 2:30-2:55 p.m. body Loved "; FEBRUARY 8: -Portrait o EACH St NDAY Jennie ", adapted from R. Nathan's novel h) (Beginning February 8) G. D. Griffin. NATIONAL DEFENSE Report to the Nation This informal, factual series brings the Amer 9:30 10:00 p.m. kan people a report each week on the inside EACH TUESDAY workings of their government. Each program describes the governments operation in a problem or event rich in public interest. Albert

Warner is the chief narrator, and the series ie produced by Brewster Morgan.

Spirit of '42 Broadcast in the interest of the national war 2:00 -2:30 p.m. effort, this series singles out each week a unit EACH SUNDAY of the Army, Navy or Marines, and, in dramatic forni, traces its history and development. Brewster N'lorgan directs the program. which is written by \\ illis Cooper.

They Live Forever A program about American sacrifice. courage. 10:30 -11:00 p.m. and heroism in the present war. Charles Vanda EACH SUNDAY is the producer and director. Howard Teich - (Beginning February 8) man and Jerry Lawrence are the writers.

Calling Pan -America CBS draws the Americas closer together. 6:00 -6:30 p.m. Heard throughout the western hemisphere, this EACH SATURDAY new series "calls" a different nation to the microphone with a vivid radio -picture of its daily life and culture.

The People's Platform Lyman Bryson entertains four Americans at 7:00-7:30 p.m. dinner and draws them into an extempora- SATURDAY. FEBRLARY 8 neous discussion of "The Place of Public Criticism in Wartime." LIGHT What's New At The Zoo? John Reed king interviews. on location, the ENTERTAIN- 1:35 -2:00 p.m. men and women who collect and care for the MENT EACH St \DAY animal inmates of the Bronx Zoo.

Matinee at Meadowbrook An hour jamboree of dance music for "young 4:00- 1:30 and 1:35-5:00 p.m. minded" Columbia listeners, featuring the EACH SATURDAY orchestra of Alvino Rev during February.

Go dis Country Milton Bacon tells stories of America's small 11: 15-11:30 a.m. towns and the way of life they represent. Burl EACH SATURDAY Ives sings songs of the region.

Kay Thompson and Co. This series presents Miss Thompson in a 7 30 8:00 p.m. many-sided role as choral director. soloist.

Eat .11 A1 F.D\ESDAY comedienne, and composer. Music is under the direction of \\ alter Gros, and Perry Lafferty directs the program.

Sing Along This program provides a golden opportunity 4:30-1:15 p.m. for all bathroom baritones and kitchen con- M0 NDAY TI1RL FRIDAY traltos. It in% ites the listener to act as soloist. %%ith the accompaniment of the Landt 'Trio.

Go Iden Gate Quartet, These harmony groups are featured on the Fo ur Clubomen, Symphonettes Columbia Network through the week. Each 7A11I0I S HOL RS group has a distinctly e vocal sh le and is a ('B'. favorite.

Da nce Orchestra 1merica's leading dance bands pro%1dc a full

YAR10I S HOL RS schedule of current hits and old fa% orites to

41 1) SHAY T11R1 sl \DAY Columbia listeners each evening. These top

ranking bands are scheduled for February : Blue Barrun líal 114.1nh re Shep Fields SonnA Dunham

Benny G4 )4 )d111an aughn 1Ionroe Guy Lombardo 'l'orunry Tucker

U. S. Marine Band Captain 11 illiam Santelmann conducts the 10: 00 10:30 a.n1. band from the auditorium of the Marine Bar

E ACII SAT1 RDAI racks in 1lashington. fit l urever 'tin' Are "er ice nient hear their favorite songs and re- 30 I0:15 p.111. ceiAe recordings of them, just as they ar,

IF TI FSDAI broadcast by 11 alter Gross' orchestra and Gwen Day ics. PROGRAM ANO TIME 11MTITIrl SERIOUS

MUSIC New York Philharmonic - The New lórk Philharmonic -Sy mphoiiy Or- Symphony Orchestra chestra, broadcasting for the twelfth consecu- 3:00 -4:30 p.m. tive year on CBS, is celebrating its centennial EACH SUNDAY season. During February, Eugene Goossens and Fritz Busch conduct. Deems Taylor is intermission commentator.

Cleveland Orchestra WGAR and CBS present the famous Clew e-

5:00 -6:00 p.m. land Orchestra in a weekly series of symphor y

EACH SATURDAY concerts originating from Severance Hall i n Cleveland. Dr. Artur Rodzinski conducts ti e orchestra. Kay Halle is program commentato r.

Columbia's Weekday This is an unusual series of programs, em Schedule of Fine Music bracing great symphonic, vocal and chamber 3:30 -4:00 p.m. music works. It includes seldom- performed MONDAY THRU FRIDAY American works for orchestra, standard and little -known concerti, and great songs of all the

ages. The participating groups of artists vary : MONDAYS: "Stars in the Orchestra ", devoted to concerti and shorter solo works played by individual members of the Columbia Concert Orchestra, under Howard Barlow's direction. TUESDAYS: "Milestones in American Music'

historic American compositions performed h y orchestral,chamber and vocal groups from tf e Eastman School of Music in Rochester. WEDNESDAYS: "Songs of the Centuries ", with vocal masterpieces performed by guest solo ists. Howard Barlow conducts. THURSDAYS: Cincinnati Conservatory of Music presents orchestral and chamber music ensem bles with occasional choruses and vocalists. FRIDAYS: "British- American Music Series" Howard Barlow and Charles Lichter playing British music of historic significance and new scores by contemporary American composers 11:05-11:30 a.ni. FEBRUARY 1: Walberg Brown Ensemble. EACH SUNDAY FEBRUARY 8, 15: Recitals by pianist Hug Balzo. FEBRUARY 22: Vera Brodsky begins new series

Philharmonic Young The New York Philharmonic- Symphony Or People's Concert chestra presents concerts especially for young 3:45 -4:45 p.m. people. Rudolph Ganz is the conductor. MONDAY, FEBRUARY 23

24 PROGRAM ANO TIM ESCRIPTION i SERIOUS E ileen Farrell and The This young soprano N as selected as the most MUSIC C olumllia Concert Orchestra promising of the many singers, who have ap- :30 -8:00 p.m. peared on the "Songs of the Centuries" pro - EACH SATURDAY gram. Howard Barlow and Charles Lichter conduct the orchestra.

F rom the Organ Loft Famous organist JuliusMattfeld in Columbia's

9 :1 5-9:1.5 a.m. well known series of organ recitals with a vast EACH SUNDAY repertory of works for the instrument.

EDUCATIONAL C BS ADULT 'invitation to Learning'', The People's Plat- PROGRAMS E DI'CATIO\ BOARI) form" and "Report to the Nation" are presen. tations of the Department of Education. arranged ll ith the counsel of Columbia's Adult Education Boa rd. Men] hers of the Boa rd. representative of the nation's leading educators and publicists. are:

I lNI RRY.O\. chairman r11.\Rl R. I.I ( 1

.TRr\GFELLO% R11(R tir'1\( F:I( MILLER. JR.

%ILLr\t RL\TO\ 1(1 Trl RRYk\ 1(0111)1.

IIkHr(1 001)B11 RN ( H4r. TIrO\rk 1 N\1ITH ROBERT I.(..A\\O\....J. %II Ilk \I kI.1 11HET/ U.11\ JO11\s0 \ Rk l Ll\I \ 1\11.1111(

JO.1.1'11 II. %rLL1T

School of the tir of the The School of the 11r of the 1merIcas. now Americas broadcast in the Latin 1n'ricarr Republics

9 15 9:15 a.m. under the guidance of a Pan lmerican

Eastern Time Zone I eil, is in its thirteenth year on (.BS. 11i esti-

2 :31) 2:55 p.m. mated 5.01 0.000 students in the I nited State,. Central Tirase Zone) alone listen regularly to the series.

9 :3() 10:00 a.m. IONDAYS Americans at Hark Mountain Time Zone) FF:RRI %R1 2: Leather \\ orkers. FF:HR( %R1 9: Potters. 30 2:00 p.m. FF:HRI %R1 IO. (;lass \\urkers. Pa( rfie Time Zone I Tt ESDAYS - l /Hsrc of the l nrerrcas IO \111 TIIRt FRIDAY FF:HRI 1R1 3: \e% \\ odd Instruments.

FERRI %R1 III: l)anes of the l olrntr% and the (:it1. FF:HRI 1R\ 17: lances of the Conran and the (:it1. DESCRIPTIO EDUCATIONAL PROGRAMS School of the Air of the FEBRL AM- 24: Topical Songs. (,"timed Americas WEDNESDAYS-New Horizons: Lands of Continued New World Neighbors FEBRUARY 4: Paradise of the Pacific. FEBRUARY 11: Alaska, Land of Wonders. FEBRUARY 18: Quest for the Northwest Passage. FEBRUARY 25: Castles of Dreams in \ew France. THURSDAYS -Tales from Far and Near FEBRUARY 5: To and Again. FEBRL ARY 19: Haym Salomon. FEBRI ARY 26: The Red Canoe.

FRIDAYS -This Living World FEBRUARY 6: Standard of Living. FEBRUARY 13: Old Age Security. FEBRUARY 20: Pan Americanism. FEBRI ARY 27: Canada and The t nited States.

Invitation to Learning This series invites listeners to read or re -read

11 :30 12:00 noon the world's great books discussed by Mark EACH SUNDAY Van Doren and special guests. FEBRUARY 1: Aeschylus "Oresteia ". FEBRUARY 8: Malthus "On Population ". FEBRUARY 15: Demosthenes' and Lincoln's Speeches. FEBRUARY 22: Voltaire "Candide ".

Columbia's Country Journal Charles Stookey, Columbia's director of agri- 3:00-3:30 p.m. cultural programs, presents a weekly round- EACH SATURDAY up of farm news, and interviews distinguished agricultural authorities and leaders.

Spotlight on Asia With the outbreak of war in the Pacific, this EACH MONDAY series on the Far East has assumed a new importance. Experts speak through the cooperation of the American Council of the Insti- tute of Pacific Relations.

What Freedom Means Distinguished leaders in public life appear on EACH TUESDAY this program and discuss the questions which are currently affecting the freedom of Amer- ica and the World.

.26 EDUCATIONAL Children Uso re People Talks In specialists in the field of child guid- PROGRAMS EACH WED`EsDA1 ance.

Highways to Health \ series of instructi e medical talks arranged

EACH THE RSDAY In the N. 1. \cadenn of Medicine.

:americans Map the Skies Professor William H. Barton. Jr.. Curator of

EA CIE FRIDAY the Neu lock Hayden Planetarium. delver into the fascinating life stories of -merica's great astronomers and their achieN einents.

Of Men and Books Professor John T. Frederick of the Medill

05 2:30 p.m. School of Journalism. Northwestern 1. niyer-

EA CIE SATURDAY sity. discusses recently published books and brings their authors to the CBS microphone.

%E h "entures in Science \\ aeon Dan is interviews prominent sc ientists 1:30 1:45 p.m. on these CBS programs, planned in conjunc-

EA CH SATURDAY tion with Science Service, inc.

CHILDREN'S Let's Pretend This series. which dramatizes the world's PROGRAMS 1l :30 12:00 noon greatest fairy tales, has won more awards than

EA (.H SATURDAY any other children's program. Directed by \ ila Mack and presented by a cast of child actors. "Lets ['retend" has in 1910 won the Radio Daily Award as the best children's pro-

gram on the air. the Scripps -I- toward nation- ide poll of radio editors, and the \\ omen's \ational Radio Committee Award.

PERSONALITIES ie Old Dirt-Dobler Toni \\ illiams. horticultural expert of \\ L \l 30 10:00 a.m. in Nashville. "the old dirt- dobber.' answers

( H SATURDAY queries about tree. plant. birds and insects. and adh ises on ga-deneng in N<

ga Coelho This internationally famous Brazilian singer 0 :30 -10:45 p.m. and guitarist sings in English, Spanish, Portu-

1\ DAY AND SATE RD%1 guese. French, German, and Italian. t oESCRIPIIo RELIGIOUS BROADCASTS Church of the Air The Church of the Air is in its eleeuth con 10:00 -10:30 a.m. secutive year of Sunday morning and after. 1:00-1:30 p.m. noon religious broadcasts. In February: EACH SUNDAY FEBRUARY I: Morning: The Reverend S. C. Michelfelder, Saint Paul's Lutheran Church, Toledo, Ohio.

Afternoon: Elder Gustave A. Iverson, Presi- dent of the Eastern States Mission, Church of Jesus Christ of Latter Day Saints.

FEBRUARY 8: Morning: Dr. Harold L. Bow- man, First Presbyterian Church, Chicago, Ill. Afternoon: Catholic Service.

FEBRUARY 15: Morning: The Right Reverend William T. Manning, D.D., Bishop of New York, Church of St. John the Divine. Afternoon: Jewish Service.

FEBRUARY 22: Morning: Congregational Ser- vice. Afternoon: Catholic Service.

Wings Over Jordan This program of religious talks and spirituals 10:30 -11:00 a.m. is presented by outstanding Negro leaders and EACH SUNDAY educators and a choir of thirty voices. 11

FEBRUARY 1: George Dempster, Editor Knox- ville Journal, Knoxville, Tennessee.

FEBRUARY 8: Dr. George E. Haynes, Federal Council of Churches of Christ in America, New York, N. Y.

FEBRUARY 15: Father William O'Donnel, Cleveland, Ohio.

FEBRUARY 22: Mr. Alva B. Johnson, Director of Public Relations, Storer College, Harpers Ferry, West Virginia.

28 SPECIAL CBS News Broadcasts Neu - iri ten language -. -a oniprehen -i%r SHORT WAVE In English: schedule of thigh -four fifteen -minute periods BROADCASTS 6:30 6:45 a.m.. 10:3(1- 10:15 a.m. per day. more than three hundred per week - TO EUROPE 2:3(1 2:15 p.ni.. 1:2O p.m. 4:15 is now directed to shortwave listeners in iFC B X New York In French Europe, Africa. and the Near East by Colum- ir'CRC New York 8:0O 8:15 a.m.. 8:1S-8:30 a.tn. bia's international station, \VCB\. and the 11 :(N) 11 :15 a.m., 11 :15 11:30 new CBS fifty- kilowatt transmitter. WCRC. a.m.. 12:30 12:45 p.m. 2:(10 2:15 p.m.. '2:15-2:3(1 p.m. The seven- day -a -week. "around the clock.' 3:30 3:15 p.m. schedule begins early in the da% in New fork In German: and ends in the late afternoon. which is after- 7:00 7:15 a.m.. 7:15 7:30 a.m. noon and e%eniug in Europe. The languages 10:00 10:15 a.m.. 10:15 10:30 include English. French. Italian. German. Pol- 1:00-1:15 p.m.. i :15 1:30 a.m., ish. Serbo-Croatian. Dutch. Swedish. Arabic. p.m. and Turkish. A staff of fifty persons is required 1:(1(1 1:15 p.m. to build these broadcasts, all news stemming In Italian: 9:0(1 9:15 a.m.. 9:15-9:3(1 a.nr. from a central news room located in newly - 12 noon 12:15 p.m., 12:15 i 2:3( constructed quarters in the Ci3S Studio Build - p.in. ing. All the news seri ices and facilities a% ail- 3:00 3:151).111.. 3:15 3:3O p.m. able to the network itself have been installed In Polish: there. 12:15 1:00 p.m.. 3:15 1:00 p.ni. In Serbo-Croatian: 9:15 10:00 a.m.. 2:15 3:00 p.ni. In Dutch:

I :15 2:00 p.m. In Swedish:

9:30 9:45 a.m., i :3(1 i :15 p.ni. In Turkish: f i :30 1 1 :15 a.m. In .Arabic: 11:15 a.m. 12 noon

SPECIAL CBS News Broadcasts From late afternoon to late evening, \\CB\ SHORT WAVE News in Spanish: and \\CRC direct their powerfnl beams to BROADCASTS 5:0) 5:15 p.m.. 7:00-7:15 p.m., Latin America. And soon a fifhv- kilowatt com- TO LATIN 7:15 7:30 p.m., 9:00 9:15 p.m.. panion to \\ CRC will he placed in operation. AMERICA 11:00-11:15 p.m. another link in the continental solidarity of ir'CB X New York News in Portuguese: the Americas. CBS news broadcasts to Latin ir(R(' New York 5:3(1 5:1-5 p.m.. 7:3(1 7:15 p.m.. 7:15 8:00 p.m.. 9:30 9:1.5 p.m. America are in three languages - Spanish.

News in English : Portuguese, and English. 6:01 6:15 p.m.. 10:0(1 1O: l 5 p.m.

29 1011E\ II . JANUARY PROGRAMS

Columbia's Special Feature broadcasts are arranged on a week t o week, sometimes day to day, and even, on occasion, hour to hou

basis. One result of this flexibility and timeliness is the followin g partial list of January programs which were arranged too late fo inclusion in the last month's issue of THE COLUMBIA PROGRAM BOOK

PUBLIC AFFAIRS JANUARY 10: Senator Claude Peppe r spoke in connection with the 22nd Anniver JANUARY 1: Dr. Louis Finkelstein of the sary of the date on which the Covenant o Jewish Theological Seminary, Dr. Frederick the League of Nations came into effect, Brown Harris of the Foundry Methodist 10:15 -10:30 p.m. Church, and Chief of Chaplains William R. Arnold of the War Department spoke on the JANUARY 11 : Mrs. Ralph G. Wright, chair "Day of Prayer" program, 6:30 -6:45 p.m. man of the Girl Scout National Executiv e Committee, conducted a discussion of "Gir JANUARY 3: Secretary of Labor Frances Scouting in Defense ", 1:30 -1:45 p.m. Perkins discussed "Labor and Production ", 10:15 -10:30 p.m. JANUARY 11: Paul Robeson, Herbert Agar, Mrs. Franklin D. Roosevelt, and Burgess JANUARY 4: Secretary of the Treasury Meredith appeared in a "Salute to Negro Henry Morgenthau, Jr., spoke from his office Troops "under the auspices of Fight for Free in the Treasury Department, 7:15 -7:30 p.m. dom, Inc., 11:15 -11:30 p.m. JANUARY 4: Rep. Oscar Youngdahl, Min- 14: Dr. Luther A. Weigle, Presi nesota Republican, talked about "National JANUARY dent of the Federal Council of Churches of Unity ", 7:15 -7:30 p.m. Christ in America and Dean of the Yale N JANUARY 7: His Grace, the Archbishop of Divinity School, was the second speaker in York (Anglican), opened a series of talks by the series of talks by American and British American and British religious leaders on religious leaders, 4:15 -4:30 p.m. "The Underlying Spiritual Issues of the Present Crises and the Attitude of the JANUARY 16: Mrs. Franklin D. Roosevel Church ", 4:15 -4:30 p.m. spoke on "Children's Camping as I See It' for the American Camping Association, New JANUARY 8: Jesse Jones, United States Sec- York Section, 3:30 -3:45 p.m. retary of Commerce, spoke on "The Impor- tance of Health to American Business ", JANUARY 17: Wendell L. Willkie and Gov under the auspices of the Committee for the ernor Dwight P Griswold of Nebraska spoke Celebration of the President's Birthday, at the Annual Luncheon of the Women' s 6:30 -6:45 p.m. National Republican Club, 2:30 -3:00 p.m

30 JANUARY 17: James M. Landis. former JANUARY 23: \Iel Allen, Mrs. Lou Gehrig, Dean of Harvard Law School, spoke for the Joe Di Maggio and Bill Corum spoke under first time since his appointment as Executive the auspices of the Sports Division of the Director of Office of Civilian Defense, Committee for the Celebration of the Presi- 10:1 5 -10:30 p.m. dent's Birthday. 11:15-11:30 p.m.

JAN CARY 18: Keith Morgan and Basil JANUARYARV 2 -1: James B. Carey. secretary O'Connor, of the Committee for the Celebra- and treasurer of the C.I.O., spoke on "Labor tion of the Presidents Birthday. made an Accepts the President's Call" for increased appeal for '`The Stamping Out of infantile war production, with George \leans. secre- Paralysis ", 7:15-7:30 p.m. tary and treasurer, A. F. of L.. Matthew \\ oll. second vice -president. A. F. of L., and Emil JANUARY 19: l)r. H. J. Van Mlook, Lieu- Ries e, %ice -president, C.i.O., 1(1:15- 10:45 tenant Governor, Netherlands East Indies, p.m. reported on the war in the East Indies under the auspices of the Institute of Pacific Rela- JANUARY 24: airs. Henry A. 'Wallace and tions, 10:30 10:45 p.m. \lrs. J. L. \Vhitehurst discussed "Women in the Lobby" under the auspices of the Gen- JA \t ARI 20: Merle Oberon, Ted Straeter, eral Federation of Women's Clubs. 1:45- Barry Wood, Bea Rain, Mullen Sisters. and 2:00 p.ni. Harry Brandt appeared in a "March of Dimes" program under the auspices of the JAM tRY 26: At the Annual Conference Counnittee for the Celebration of the Presi- of Congregational Christian Churches, Dr. dent's Birthday, 1:30 -4:15 p.m. Douglas Horton. 1)r. Boynton \lerrill, and Dr. Robert C. Calhoun deli% Bred talks on JA \LARY 20: Clark \l. Eichelberger, " "l'he Task of the Church in Wartime". 3:15- Director of Citizens for Victory, Rear Ad- 3:30 p.m. miral Harry E. larnell and Paul V. \k \ Litt spoke on the "Citizens for Victory- program, JAM ARI 27: Mrs. Estelle Sternberger, executive director of World Peaceways, inc.. 10 :15 1 0:30 p.m. urged in a talk "Win the Peace" that we study JAM ARy 21: R. G. Clarkson. Vice Presi- plans for the world after the war, 10:15 dent of the Federal Loan Bank of New York, 10:30 p.m. spoke un: " \ati mal Thrift \\eek ", 3:30 - 3: 15 p.m. J.aNt ARV 28: llenry Pratt Fairchild. chairman Department of Sociology. N.Y. L ., dis- JAN' ARV 21: The Alost Reverend Thomas cussed "International \ligratiun as a Phase \\ illianis, Archbishop of Birmingham (Cath- of the Post \\ar Population l'robleni", 3:1S - olic), discussed the topic "What Sort of a 3:30 p.m.

World 1)o \ \e NN ant to Create .after the \\ar ?.'. 1:15-1:30 p.m. .1 AN %RV 28 : 1)r. David de Sola Pool, Rabbi of New York's Spanish and Portu- JANUARY 22: \\cndcll \\ illkie and R. G. guese Synagogue, concluded the series of Casey, Australian \linister to the L nited talks by American and British religious lead- States, spoke at the opening of the new Free- ers with a further discussion of "What Sort dom House headquarters in New York City, of a World 1)o \\e \l ant to Create .after the 11:15 11:30p.m. \Var? 4:15 1:3() p.tii.

31 JANUARY 31: W P Witherow, president of before the National Conference for Pales- the National Association of Manufacturers tine, 12:15 -12:30 p.m. and John G. Pew, president of the Sun Ship- building Company, spoke on "Industry is JANUARY 19: From Camp Lee, Richmond, Responding to the Call for Increased War Virginia, Lieutenant Victor Lee Cary and Production ", 10:15 -10:30 p.m. Major General James E. Edmonds participated in a commemoration of the birth of General Robert E. Lee, 3:30 -3:45 p.m. SPECIAL EVENTS JANUARY 20: Brigadier General John C. McDonnell and Phillips A. Turnbull JANUARY 1: Traditional New Year's Eve launched the 1942 Finance Drive of the Boy celebrations were described by announcers Scouts of Greater New York at the Reveille stationed in New York, Chicago, Denver and Breakfast at the Waldorf -Astoria Hotel, Los Angeles. Each of these descriptions was 8:20 -8:30 a.m. followed by a different topnotch dance orchestra, 12:00 mid. -4:00 a.in. JANUARY 21 : Kate Smith, Ted Collins, and a distinguished cast dramatized "The Man JANUARY 6: President Roosevelt addressed Without a Country" for the American Red the Joint Session of Congress and the People Cross, 7:30-8:00 p.m. of the Unitcd States. He reported on "The State of the Nation ", 12:15 -1:00 p.m. JANUARY 24: Governor Harold E. Stassen, of Minnesota, Mayor John McDonough, of JANUARY 11: "Diamond Jubilee ", written St. Paul, and "King Boreas Rex VIII" broad- by Gerald Holland and presented by the cast from St. Paul's traditional Winter Car- Committee for the Celebration of the Presi- nival, 4:00-4:15 p.m. dent's Birthday, dramatized stories of Amer- ica's great Presidents, 7:15 -7:30 p.m. JANUARY 25: Ethel Barrymore, Alexander Woollcott, Orson Welles, and Alexander JANUARY 14: From the deck of the naval Semmler's Orchestra appeared in a special auxiliary ship, the Lafayette, being con- broadcast for the American Red Cross, verted from the luxury liner Normandie, 1:30-2:00 p.m. John Daly described the work in progress and interviewed Lieutenant Commander L. C. JANUARY 30: The Radio Division of the Scott and several workmen, 3:30 -3:45 p.m. Committee for the Celebration of the Presi- dent's Birthday presented a program, on JANUARY 18: Dr. Abba Hillel Silver, which President Roosevelt appeared, in con- National Chairman of the United Jewish nection with the President's Diamond Jubi- Appeal, discussed "Palestine and the War" lee Birthday Celebration, 11:15-12:15 a.m.

32 i

,. T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M Sales and culminislralive offices: 485 Madison Avenue, New lork 182 Tremont Street, Boston ),IO North Michigan Avenue. Chicago 4)02 Fisher Building, Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte. North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel. San Francisco 84 Hallam Street, W.1, London Cable address, Columbia, New York CBS PROGRAM BOOK MARCH, 1942 THE COVER: "Wings Over Jordan," after a nationwide poll, was placed on the 19-11 Honor Roll of the Schom- burg Collection of Negro Literature for its contribution to "the improvement of race relations in terms of real democracy." The only radio program to be so honored, "[t ings Over Jordan" originates from Station WGAR in Cleveland. and is directed by Rev. Glenn T. Settle. TilE COMM P1tOGItA1 6001

CBS SPONSORED PROGRAMS: pp. .1 to 16

WABC SPONSORED PROGRAMS: pp. 16 to 19

CBS SUSTAINING PROGRAMS: pp. 20 to 29

t Published monthly for advertising executives by

TILE COLUMBIA BROADCASTING sYsTEM

185 Madison Avenue, New York City, N. V. 111111 ET1VOlik CLIE%TS

AUTOMOTIVE Palmolive Shave Cream, CHRYSLER CORPORATION: Palmolive Brushless Shave, . . . Pages 6, 7 Plymouth, Dodge, DeSoto, Colgate Tooth Powder .

Chrysler motor cars . . . . . Page 6 COLONIAL DAMES, INC.: Cosmetics Page 14 CIGARETTES & TOBACCO EMERSON DRUG CO.: AMERICAN TOBACCO COMPANY: Bromo- Seltzer Page 7 Lucky Strike Cigarettes . . . . Page 4 RICHARD HUDNUT: LIGGETT & MYERS TOBACCO COMPANY: Marvelous Cosmetics Page 15 Chesterfield Cigarettes . . . . Page 11 IRONIZED YEAST CO., INC.: 9 PHILIP MORRIS & COMPANY, LTD.: Ironized Yeast Page Philip Morris Cigarettes . . . . Page 12 JOHNSON & JOHNSON: Page 10 R. J. REYNOLDS TOBACCO COMPANY: Band -Aid Camel Cigarettes, KOLYNOS COMPANY: Prince Albert Smoking Tobacco . Page 13 Kolynos I' Inc to U. S. TOBACCO COMPANY: LADY ESTHER LTD.: Dill's Best, Model Tobacco . . . Page 14 Face Powder, Face Cream, Rouge, Lipstick and Nail Polish Page 10 CONFECTIONERY LEVER BROTHERS COMPANY: AMERICAN CHICLE COMPANY: (See also Foods; Laundry Soaps) Chiclets & Dentyne Page 14 Lux Toilet Soap, Swan Soap, Lifebuoy Health Soap . . Page 10 CURTISS CANDY COMPANY: Candy Page 7 LOS ANGELES SOAP COMPANY: White King Soap, DOL'BLEMINT GUM: Sierra Pine Soap Page 15 Doublemint Gum Page 7 LUDEN'S, INC.: PETER PAUL, INC.: Menthol Cough Drops Page 16 Mounds Candy, Ten Crown Gum Page 15 MAGAZINE REPEATING RAZOR CO.: SPEARMINT GUM: Schick Injector Razors and Blades Page 11 Spearmint Gum Page 13 AIC KESSON & ROBBINS, INC.: DRUGS & TOILET GOODS Calox Tooth Powder Page 15 THE PROCTER & GAMBLE COMPANY: ANACIN COMPANY: (See also Laundry Soaps; Foods) Anacin Page 4 Ivory Soap Page 12 BATHASWEET CORPORATION: E. R. SQUIBB & SONS: Bathasweet Products Page 14 Squibb Products Page 14 BAYER COMPANY: Bayer Aspirin Page 4 FOODS & BEVERAGES BISODOL COMPANY: BOWEY'S, INC.: Bisodol Page 4 Dari -Rich Products Page 5 CAMPANA SALES COMPANY: CALIFORNIA FRUIT GROWERS EXCHANGE: Campana Hand Cream, Sunkist Oranges, Lemons . . . Page 5 Campana Balm, Dreskin, Coolies, CALIFORNIA PACKING CORP.: D.D.D., Old South Toiletries . . Page 5 Del Monte Products Page 14 CHESEBROUGH MANUFACTURING COMPANY : CAMPBELL SOUP COMPANY: Vaseline Preparations . . . . Page 6 Campbell's Soups, Pork and COLGATE -PALMOLIVE -PEET COMPANY: Beans, and Tomato Juice . . . Page 5 (See also Laundry Soaps) Franco -American Macaroni Colgate Dental Cream, and Spaghetti Page 5 COCA -COLA COMPANY: PACIFIC COAST BORAX CO.: Coca -Cola Page 6 20 Mule Team Borax and CONTINENTAL BAKING COMPANY, INC.: Borax Flakes, Boraxo . . . . Page 11 Wonder Bread, Hostess Cake . Page 7 THE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Foods) GENERAL FOODS CORPORATION: Oxydol, (See also Laundry Soaps) Ivory Snow, Chipso, Grape Nuts, Grape Nuts Flakes, Duz, Dreft Pages 12, 13 Sanka Coffee, Postum, Diamond Crystal Salt, LUBRICANTS Maxwell House Coffee, AMERICAN OIL COMPANY: Post Toasties, Amoco -Gas, Orange American Gas Page 4 Swansdown, Calumet . . l'age 8 Jello Page 15 GENERAL PETROLEI'SI CORP. OF CALIFORNIA: NI obi lgas, Mobil oil Page 15 GENERAL MILLS, INC.: \`'heaties, Gold Medal Flour, GULF OIL CORPORATION: Bisquick, Softasilk Page 9 Motor Oil and Gas Page 9 LEVER BROTIIERS COMPANY: SEASIDE OIL COMPANY: (See also Drugs; Laundry Soaps) Seaside Ethyl Gasoline and Spry Page 11 Silverol Motor Oil Page 16 C. F. MUELLER COMPANY: TEXAS COMPANY:

Macaroni l'roducts . . . l'age 11 Texaco Products Page I-1 NESBITT FRUIT PRODI CTS. INC.: I NION OIL COMPANY: California Orange Drink . Page 15 Gas and Oil Page 16 PET MILK SALES CORPORATION: Pet Irradiated Milk I'age 11 MISCELLANEOUS PLANTERS NUT & CHOCOLATE COMPANY: ARMSTRONG CORK COMPANY: Planters Salted Peanuts, Armstrong's Quaker Rugs . . . Page 4 Planters Peanut Oil . . . . Page 15 IIEKINS VAN ANI) STORAGE Co.: THE PROCTER & GAMBLE COMPANY : \loving and Storage Page 16 (See also Toilet Goods; Laundry Soaps) CELANESE CORPORATION OF .AMERICA: Crisco Page 13 Celanese Products Page 6 THE QUAKER OATS CO.: E:VERSII:ARI'. INC.: Quaker Food Products . . Page 13 Eversharp fens and Pencils . Page 7 SUNNYVALE PACKING COSII'ANY: GENERAL ELECTRIC CO.: Rancho Soups Page 16 Institutional Page 8 UNITED FRUIT CO.: CELLI Bananas Page 14 INTERNATIONAL COTTON PRODUCTS CO.: Kleenex Page 9 LAUNDRY SOAPS & ACCESSORIES INTERNATIONAL SII.A FR COMI'.%NY: B. T. BABBITT IN(:.: International Sterling and Bab-0 Page 4 1817 Rogers Bros. Silverplate . . Page 9 COLGATE- P:ALMOLIA'E -FEET COMPANY: .IOIINS- MANVILLE CORPORATION: (See also Toilet Goods) Insulation Page 10 Concentrated Super Suds, Octagon Products, Crystal White Pages 6, 7 MACFADDEN PUBLICATIONS, INC.: Liberty Magazine Page 15 GENERAL FOODS CORI'OR:%TION: (See also Foods) PRUDENTIAL INSURANCE COSIP4NY La France, Satina Page 8 OF AMERICA: Insurance Services . . . . . Page 13 LEVER BROTIIERS COMPANY: (See also Drugs; Foods) SOIL OFF MANUFACTURING CO.: Rinso, Silver Dust . . . Pages 10, 11 Cleaning Fluid Page 16

All time listed on the following pages is Eastern War Time unless otherwise indicated. AMERICAN OIL COMPANY Mon., Wed., Fri. Amoco -Gas (188th Week on CBS) 6:00 -6:10 p.m. Orange American Gas 53 CBS stations The Joseph Katz The Human Side of the News ORIGINATES: WABC Company by Edwin C. Hill

AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes (304th Beek on CBS) 9:00 -9:45 p.m. Lord & Thomas Rebroadcast Your Hit Parade 12 mid.-12:4.5 a.m. Mark Warnow's Orchestra, 106 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Hit Paraders Chorus and guest stars

ANACIN COMPANY Mon. thru Fri. Anacin (255th Reek on CBS) 12:45 -1:00 p.m. Blackett -Sain ple- 50 CBS stations Hummert Our Gal, Sunday ORIGINATES: WABC

ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rug; (21st Week on CBS) 12 noon -12:30 p.m. Batten, Barton, Durstine 105 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

B. T. BABBITT, INC. Mon. thru Fri. Bab -0 (30th Week on CBS) 3:00 -3:15 p.m. Maxon, Inc. 13 CBS stations David Hamm ORIGINATES: WABC Serial drama

BAYER COMPANY Tuesday Bayer Aspirin (335th Week on CBS) 7:30 -8:00 p.m. Blackett-Sample- 76 CBS stations Hummer/ Second Husband ORIGINATES: WABC with Helen Menken, presented by the Famous Actors' Guild

BISODOL COMPANY Wed., Thurs., Fri. Bisodol (473rd Week on CBS) 12:30 -12:45 p.m. Blackett-Sample- 36 CBS stations Hummert The Romance of Helen Trent ORIGINATES: WBBM Serial drama

4 =NW 11-

BOWEY'S, INC. Saturday Dari -Rich Products (144,11 Week on CBS) 12:30-1:00 p.m. Sorensen & Corn pan i 45 CBS stations Stars ON Hollywood ORIGIN ATE%: KNX Original drama with Knox Manning, etc, and guest stars

CALIFORNIA FRUIT GROW-ERS Mon., Wed.. Fri. Sunkist Oranges EXCIIANGE 6:15 -6:30 p.m. Sunkist Lemons (147th 'reek on CBS) 40 CBS stations Lord & Thomas ORIGINATE: KNX Hedda Hopper's Hollywood

CAMPANA SALES COMPANY Friday Campana Hand Cream, (202nd Week on CBS) 9:30 -9:55 p.m. Campana Balm. Dreskin, 54 CBS stations Coolies. D.D.D.. Old South First Nighter ORIGINATES: \'RR\ Toiletrie- with Barbara Luddy and Aubrey, .11oore & Les Trem ay ne IT allace. Inc. Drama

CAMPBELL SOUP COMPANY Tuesday- Campbell's Soups (377th Week on CBS 8:30-8:55 p.m. Ruthrau© & Ryan, Inc. Rebroadcast Bob Burns 12 :30 12:55 a.m. Comedí' 65 CBS stations ORIGIN %TE..: KNX .tmos 'n' Andy Mon. thru Fri. Campbell's Soups Serial comedydranga 7:00-7:15 p.m. Campbell's Pork and Beans Rebroadcast liard Wheelock 11 :00 11:1i p.m. Company 62 CBS -tat ions ()RGINIT..: ANX

The Man I Married \Ion. thru Fri. Campbell's Soups Dramatic serial 11 :15 11 :30 a.n. Campbell's Pork and Beans Rebroadcast 1Ta rd Wheelock 3 :00 -3 :1.5 p.m. Company 57 CBS stations ORIGIN AT...: w ARC Fletcher Wiley \gon. thru Fri. Campbell's Soups 1 Talks 2:30-2:45 p.m. Campbell's Tomato Juice 35 (.BS stations Campbell's Pork and Beans ORIGIN STE:. ANX Franco -:American Macaroni and Spaghetti Ward Wheelock Company Lanny Ross \Ion. thru Fri. Franco- American Songs 7:15 -7:30 p.m. Macaroni and Spaghetti Rebroadcast Ruthrau f tk Ryan. Inc. 11 :15 11:30 p.m. 38 CBS stations t Mon. and \W cd 57 (.BS stations) onicN Al E.; w ARC CELANESE CORPORATION Wednesday Celanese Products OF AMERICA 10:15 -10:45 p.m. Young & Rubicanr, I nc. (8th Week on CBS) 57 CBS stations ORIGINATES: WABC Great Moments in Music with Jean Tennyson and guest stars Musical program

CIIESEBROUGH MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann- Erickson, Inc. (173rd Week on CBS) Rebroadcast 11:30 -11:55 p.m. Dr. Christian 65 CBS stations with Jean Hersholt ORIGINATES: KNX

CHRYSLER CORPORATION Thursday Plymouth, Dodge, (312th Meek on CBS) 9:00 -9:30 p.m. DeSoto, Chrysler 61 CBS stations Ruthrau fj & Ryan, I nc. Major Bowes' Amateurs ORIGINATES: WABC

COCA -COLA COMPANY Sunday Coca -Cola (132nd Week on CBS) 1:30 -5:00 p.m. D'A rcy Advertising 112 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 45 -piece orchestra, Albert Spalding, and guest soloists

COLGATE- PALMOLIVE-PEET Saturday Colgate Dental Cream COMPANY 8:00 -8:30 p.m. Ted Bates, Inc. (320th Week on CBS) Rebroadcast 11 :00 -11 :30 p.m. Guy Lombardo and 73 CBS stations His Orchestra ORIGINATES: WABC Popular music

Hobby Lobby Saturday Palmolive Shave Cream with Dave Elman 8:30 -8:55 p.m. Palmolive Brushless She ve and Harry Salter's Orchestra Rebroadcast Ted Bates, Inc. 11 :30 -11 :55 p.m. 69 CBS stations ORIGINATES: WABC

Woman of Courage Mon. thru Fri. Octagon Products Serial drama 10:45 -11:00 a.m. Crystal White Rebroadcast Ted Bates, Inc. 3:45 -4:00 p.m. 61 CBS stations ORIGINATES: WABC

6 CO LGATE-PALMOLIVE-PEET Mon. thru Fri. Concentrated Super Suds CO. MPANY 10:15 -10 :30 a.tn. Sherman & Marquette, Con tinued Rebroadcast Inc. 4 :15 -4:30 p.m. %Iyrt and Marge 77 CBS stations Serial drama ORIGINATES: WABC

Stepmother Mon. thru Fri. Colgate Tooth Powder ferial drama 10:30 -10:45 a.m. Sherman & Marquette, Rebroadcast Inc. 4 :00 -4:15 p.m. 54 CBS stations ORIGINATES: WBBM

- CO' VTINENTAL BAKING CO., INC. Thursday Wonder Bread (37 1rd Week on CBS) 7:30 -8:00 p.m. hostess Cake Rebroadcast Ted Bates, Inc. Ilaudie's Diary 12:30 -1:00 a.m. vith Mary Mason 47 (:BS stations ORIGINATES: WABC

CUI ITISS CANDY COMPANY Sat., Sun. Cand}. (74t h Week on CBS) 1 ] :00-11:05 a.In. C. L. Miller Company 39 CBS stations News ORIGINATES: WABC vith Jackson Wheeler

DOUBLEMINT GUM Sunday Doublemint Gum - (506th Week on CBS) 6:30 -7:15 p.m. I. Walter Thompson 68 CBS stations Company Melody Ranch ORIGINATES: KNX with Gene Autry Restern dramatic series

EM1 ERSON DRUG COMPANY Monday Bromo- Seltzer (9.5t h Week on CBS) 8:00 -8:30 p.m. Ruthraui & Ryan, Inc. 75 CBS stations Box I'op ORIGINATES: ON TOUR with Parks and Wally Interviews

EVERSIIARP, INC. Sunday Eversharp Pens and Pencils (126th Week on CBS) 10:00 10:30 p.m. The Birne Company 73 CBS stations Take It or Leave It ORIGINATES: WABC with Phil Baker, AIC; David Ross Quiz +GENERAL ELECTRIC CO. Tues.. Thurs., Sat. Institutional 6:00 -6:15 p.m. +G. Maxon, Inc. E. News Program Rebroadcast with Frazier Hunt 10:45 -11:00 p.m. 18 CBS stations ORIGINATES: w.ABC

GENERAL FOODS CORPORATION Tuesday Sanka Coffee (353rd Week on CBS) 9:00 -9:30 p.m. Young & Rubicam, Inc Rebroadcast We, the People 12 mid. -12:30 a.m. with Eddie Dowling 68 CBS stations ORIGINATES: WABC Real-life experiences

Kate Smith Hour Friday Grape Nuts, with Kate Smith, Ted Collins, Jack 8:00 -8:55 p.m. Grape Nuts Flakes Miller and his orchestra, and Rebroadcast Young & Rubicam, Inc 12 mid.- 12 :5.ï a.m. guest stars 91 CBS stations Music, comedy, and drama ORIGIN ATES: WABC

William L. Steirer Sunday Sanka Coffee News 5:15 -6:00 p.m. Young & Rubicam, Inc 67 CBS stations ORIGINATES: WABC

Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12:00 -12:15 p.m. Calumet Talks and news 76 CBS stations Young & Rubicam, Inc ORIGINATES: WABC Diamond Crystal Salt Benton & Bowles, Inc.

Joyce Jordan, Girl Interne Mon. thru Fri. La France Serial drama 2:15 -2:30 p.m. Satina Rebroadcast Postum 3:30 -3 :45 p.m. Young & Rubicam, Inc. 75 CBS stations ORIGINATES: WABC

Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Benton & Bowles, Inc. Rebroadcast 7 :15 -7 :30 p.m. 84 CBS stations ORIGINATES: WABC

Kate Hopkins Mon. thru Fri. Maxwell House Coffee III Serial drama 2:45 -3:00 p.m. Benton & Bowles, Inc. 51 CBS stations ORIGINATES: WABC

8 i +Program or client not listed in CBS Program Book for February. GENERAL MILLS, INC. Mon. thru Fri. \Vheaties (405th Week on CBS) 9:45 -10:00 a.m. Knox Reeves Rebroadcast Advertising. Inc. Stories America Lo% es 11:45-12 noon CBS Drama 40 stations ORIGINATES: WABC Hymns of All Churches Mon., Tues., Thurs. Softasilk with Joe Emerson 10:00 -10:15 a.m. Blackeu.Satn pie. Rebroadcast Hummer-1 11:30 11:45 a.m. -40 CBS stations ORIGIN ATF.5: WBBM

Betty Crocker Weed., Fri. Gold Medal Flour Homemaker program 10:00 -10:15 a.m. Hisquick Rebroadcast Blackett -Sam pl e- 11:.30 11:45 a.m. Il u nt rn ert IO CBS stations ORIGINATES: WBBM

GULF OIL CORPORATION Sunday Motor Oil and Gas

(420th If eek on CBS) 7:30 -8:00 p.m. Youngng ce Ru bieant . Inc. 80 CBS stations (;ulf Screen Guild Theatre ou(I(:IN NX with Roger Pryor, MC, screen stars. Oscar Bradley's orchestra. John Hiestand

INTERNATIONAL CELLUCOTTON Friday Kleenex PRODUCTS COMPANY 9 :55- 10:00 p.m. Lord & Thomas (131st If eek on CBS) 54 CBS stations ORIGINATES: KNX Ginny Simms Songs

INTERNATIONAL SILVER COMPANY Sunday International Sterling and (207th Week On CBS) 6:00-6:30 p.m. 1817 Rogers Bros. 60 CBS stations Silverplate Silver Theatre 32 CB(: stations }hung R Rubicans. Inc. Conrad Nagel, Narrator- director, ORIGINATI:N: K N and guest stage and screen stars

IRONIZED YEAST CO., INC. Tuesday Ironized least (Mist If eek on CBS) 8:00-8:3(1 p.m. Ruthrau/j & Ryan. Inc. Rebroadcast Are You a Missing Ileir? 11:.30 12 mid. 1)ranra 74 CBS stations ORIGIN ATE': W AIIC

:A Helping (land Mon. thru Fri. Drama I:0O-4:15 p.m. l (:Bs stations ORIGIN ATF..: W ADC

9 JOHNS- MANVILLE CORPORATION Mon. thru Fri. Insulation (30th JFeek on CBS) 3:55 -9:00 p.m. J. Walter Thompson 56 CBS stations Company Elmer Davis ORIGINATES: WABC eus

JOHNSON & JOHNSON Tuesday Band -Aid (47th Ifeek on CBS) 6:15 -6:30 p.m. Young & Rubicam, Inc. 65 CBS stations Voice of Broadway Thursday with Dorothy Kilgallen and 6:15 -6:30 p.m. guest stars 64 CBS stations ORIGINATES: WABC

KOLYNOS COMPANY Mon. and Tues. Kolynos lib(473rd Beek on CBS) 12:30 -12:45 p.m. Blackett- Sample- 36 CBS stations Hummert The Romance of Helen Trent OR1GItiATES: WBBM Serial drama

LADY ESTHER, LTD. Monday Face Powder, Face Cream, (429th Week on CBS) 10:00 -10:30 p.m. Rouge, Lipstick and 65 CBS stations Nail Polish Freddy Martin and his orchestra WABC ORIGINATES: Pedlar & Ryan, Inc. Popular music

LEVER BROTTIERS COMPANY Monday Lux Toilet Soap (343rd Week on CBS) 9 :00 -10:00 p.m. J. Walter Thompson 69 CBS stations Company Lux Radio Theater 30 CBC stations Cecil B. DeMille, director, ORIGINATES: KNX with stars of stage and screen Drama

Big Town Thursday Rinso with Edward G. Robinson, Ona 9:30 -10:00 p.m. Ruthrau f} & Ryan, Inc. Munson, Leith Stevens' Orchestra 70 CBS stations 31 CBC stations Drama ORIGINATES: KNX Meet Mister Meek Wednesday Lifebuoy Health Soap Drama 8:00 -8:30 p.m. Ruthrau f} & Ryan, Inc. 59 CBS stations ORIGINATES: WABC Bright Horizon Mon. thru Fri. Silver Dust with Richard Kollmar 11 :30-11 :45 a.m. Batten, Barton, Durstire 49 CBS stations Serial drama & Osborn, Inc. ORIGINATES: WABC Bright Horizon Mon. thru Fri. 'Swan Soap 2:00 -2:15 p.m. Young & Rubicam, Inc. 10 CBS stations ORIGINATES; WABC

10 LEN ER B ROTTIERS COMPANY Mon. thru Fri. Spry Continued 11:45- 12:(x) noon Ruthraußj & Than, Inc. Rebroadcast Aunt J enny's Real Life Stories 2:15 -2:30 p.m. Dramatic sketches 60 CBS stations 29 CBC stations ORIGINATE": WABC Big Sis ter \Ion. thru Fri. Rinso Serial dr Ima 12:15 -12:30 p.m. Rutltrau ß R Ryan, Inc. 70 CBS stations 31 CBC stations ORIGINATES: WARE

LIGGETT & MYERS TOBACCO \ted., Thurs., Fri. Chesterfield Cigarettes COMPANY 10:00 -10:15 p.m. \euell- Emmen Co. (487th IlCek on CBS) 97 CBS stations ORIGINATES: R ABC Glenn Miller and His Orchestra with Marion Hutton. Ray Eberle, and the \lodernairec

MAGAZINE REPEATING RAZOR Thursday Schick Injector COMPANY 8:30 -8:55 p.m. Razors and Blades (39th (leek on CBS) Rebroadcast J. ll..l /athes, Inc. 12 mid. 12:2.1 a.nl. Duffy's Tavern 59 CBS stations starring Ed Gardner as "Archie ", ORIGINATES: W ARC Shirley Booth. Eddie Green, "Fats" Waller, guest stars

C. E Mt ELLER COMPANY \\ed., Thurs., Fri. Macaroni Products (1 33rd [leek on CBS) 3:15-3:30 p.m. lia. on, Inc. 11 CBS stations Mark I lawley an(l the News ORIGIN R ABC

PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, (.3 Ith Week on CBS) 8:0() -8:30 p.m. Boraxo Rebroadcast 20 \Iule Team Borax Death Valley Days 11:30 12:00 mid. Flakes Drama 59 ( :BS stations ORIGINATES: RARC .11cCann- Erickson. Inc.

PET MILK SALES CORPORATION Saturday Pet Irradiated Milk (432nd Il cek on CBS) 9:45-10:15 p.m. Gardner .4dvertising 61 CBS stations Company Saturday light Serenade ORIGt \AT1:.: W ABC Bill Perry, tenor; Jessica Dragon Ate. soprano; Warren Sweeney, Gustave Haenschen's Orchestra and Chorus Mary Lee Taylor Tues. and Thurs. home economist 11 :00-11:15 a.m. Household ad,icc Rebroadcast 1:45 2:00 p.m. 75 CBS stations ORIGINATES: KMOX PHILIP MORRIS & COMPANY, LTD. Friday Philip Morris Cigarette s (290th Week on CBS) 9:00 -9:30 p.m. The Biow Company,/ nC. Rebroadcast The Philip Morris Playhouse 11:30 p.m. -12 mid. 100 CBS stations Directed by Charles Martin with ORIGINATES: WABC guest stars and Ray Bloch's Orchestra Dramas The Crime Doctor Sunday Dra ,Iatic programs 8:30 -8:55 p.m. Rebroadcast 11:00 -11:25 p.m. 76 CBS stations ORIGINATES: WABC.

TIIE PROCTER & GAMBLE CO. Wednesday Ivory Snow (383rí1 Week on CBS) 9:00 -9:30 p.m. Benton & Bowles. In c. 70 CBS stations Shirley Temple in Junior Miss ORIGINATES: KNX Dreft Drama Blacken -Sam ple- Hummert

Ransom Sherman Wednesday Ivory Soap with Martha Tilton and Gordon 9:30 -10:00 p.m. Compton Advertising, Jenkins' Orchestra 73 CBS stations Inc. ORIGINATES: KNX I'ariety The Story of Mary Marlin Mon. thru Fri. Ivory Snow .Serial drama 5:00 -5:15 p.m. Benton & Bowles, In C. 20 CBS stations ORIGINATES: WABC The Goldbergs Mon. thru Fri. Duz Serial drama 5:15-5:30 p.m. Compton Advertising, 40 CBS stations Inc. 13 CBS stations Dreft ORIGINATES: WABC Blacken -Sam ple- Hummeri The O'Neills Mon. thru Fri. Ivory Soap Serial drama 5:30 -5:45 p.m. Compton Advertising, 27 CBS stations I nc. ORIGINATES: WABC Life Can Be Beautiful Mon. thru Fri. Ivory Soap Serial drama 1:00-1 :15 p.m. Compton Advertising, 58 CBS stations Inc. 25 CBC stations ORIGINATES: WABC Woman in White Mon. thru Fri. Oxydol Serial drama 1:15 -1:30 p.m. Blacken- Sample- 59 CBS stations Huntmert 26 CBC stations ORIGINATES: WBBM

12 THE PROCTER & GAMBLE CO. Mon. thru Fri. Crisco Continued 1:30 -1:45 p.m. Compton Advertising, 16 CBS stations Inc. Vie and Sade 17 CBC stations Serial drama ORIGINATES: WBBM

Ro ad of Life Mon. thru Fri. Chipso Seri al drama 1:45 -2:00 p.m. Pedlar & Ryan, Inc. 25 CBS stations ORIGIN ATEI: ti'IIB\t

PRt;D ENTIAL INSURANCE Sunday Insurance Services ANY OF AMERICA COMI' 5:00 -5:45 p.m. Benton & Bowles, Inc. (143rd Week on CBS) 60 CBS stations ORIGINATES: WABIC Prudential Family (lour with Gladys Swarthout and Deems Taylor, Al Goodman's Orchestra, Ross Graham, and a chorus of mixed voices

*TILE QUAKER OATS COM I'ANY Wednesday Quaker Food Products '74th Week on CBS) 7:30 -8:00 p.m. Ruthrau ff & Ryan, Inc. Rebroadcast *Th at Brewster Boy 12:00 mid. 12:30 a.m. ( :BS Dra ma 66 stations URIGIN AT Es: WBBM

R. J. REYNOLDS TOBACCO `I(lnday Camel Cigarettes COMPANY 7:30-8:00 p.m. Prince Albert Smoking (160th Week on CBS) Rebroadcast Tobacco 10.30 11:00 p.rn. li ill iam Est t & Blondie 79 CBS stations Company. Inc. with Penny Singleton and URIGIV \TF:s: KN Arthur Lake Domestic comedy 'Eh e Bol) Hawk Quiz Friday W i t h Vaughn Monroe's Orchestra 7:30 8:00 p.m. Qui Rebroadcast 10:30 11:00 p.m. 99 ( :BS stations ORIGIN ATE!: W ABC

SI'EAI {MINT (;t M Thursday Spearmint Gum (505th If.eek on CBS) 10:15-10:45 p.m. Arthur ;Neyerhol & Co. 69 CBS stations Th e First Line ORIGINATES: WBBM I nfi. rmationnl series Scattergood Baines \lon. thrn Fri. Serial drama 5:13 6:00 p.m. 77 CBS stat nm> Ultt(.IN VI Es: R'RBM

gram or client not listed in CBS Program Book for February. E. R. SQUIBB & SONS Mon., Wed., Fri. Squibb Products (86th Week on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 50 CBS stations Newell, Inc. Frank Parker ORIGINATES: WABC Songs

TEXAS COMPANY Sunday Texaco Products (248th Week on CBS) 9:00 -10:00 p.m. Buchanan & Co. 83 CBS stations Texaco Star Theatre ORIGINATES: WABC starring Fred Allen, with Kenny Baker, Portland Hof1'a. Al Goodman's Orchestra and the Texaco 'Workshop Players Variety

UNITED FRUIT COMPANY Mon. thru Fri. Bananas (4th Week on CBS) 6:45 -7:00 p.m. Bauen, Barton, Durstig 37 CBS stations & Osborn, Inc. The World Today ORIGINATES: WABC News

U. S. TOBACCO COMPANY Monday Dill's Best li(352nd Week on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast Arthur Kudner, Inc. Gay Nineties Revue 11 :30 -11 :55 p.m. starring Beatrice Kay, 63 CBS stations ORIGINATES: WABC Joe E. Howard, MC, Billy M. Greene. Florodora Girls, Elm City Four, Jenny Lynn COLUMBIA PACIFIC AMERICAN CHICLE COMPANY Tues., Thurs. Chiclets & Dentyne NETWORK (51st Leek on CBS) 5:30 -5:45 p.m. PWT Badger, Browning Saturday & Hersey, Inc. By the Way 7:45 -8:00 p.m. PWT with Bill Henry ORIGINATES: KNX

BATHASWEET CORPORATION Tues., Thurs. Bathasweet Products (125th Week on CBS) 7:30 -7:45 a.m. PWT H. M. Kiesewetter ORIGINATES: KNX Advertising Agency Bol) Garred Reporting News

CALIFORNIA PACKING CORP. Mon. thru Sat. Del Monte Products (7111 Week on CBS) 2:00 -2:15 p.m. PWT McCann -Erickson, Inc. ORIGINATES: KQW William Winter News

COLONIAL DAMES, INC. Friday Cosmetics (116th Week on CBS) 9:55 -10 :00 p.m.PWT Glasser, Gailey & Co. ORIGINATES: KNX Find the Woman with Knox Manning

11 COLUMBIA GENERAL FOODS CORPORATION Mon. thru Fri. Jello PACIFIC (353rd Week on CBS) 4:00 1:15 p.m. PWT Young & Rubican, Inc. NETWORK ORIGINATES: KNX Continued The Second tirs. Burton Urantatic serial

GENERAL PETROLEUM Monday Mobilgas, Mobiloil CORPORATION OF CALIFORNIA 9:00-9:30 p.m. PWT Smith & Drum, Inc. (61st IT eek on CBS) ORiGiNATEs: KNX

1 Was There .News dramatizations

RICHARD IlUDNUT NIonday Marvelous Cosmetic` (113th Leek on CBS) 9:30-10:00p.in.P«T Benton & Bottles. Inc. ORiGiNATES: KNX II( llywood Showcase

LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (125th meek on CBS) 12:15-12:30 p.m. Sierra Pine Soap PWT Ra ) m and R. Morgan Co. Knox Manning ORiGiNATF:s: KNX

.N ews

MACFADDEN l'l'BLICATIONS, INC. Mon.. Wed., Fri. Liberty Magazine (306th ITéek on CBS) 7:3(}-7:45 a.m. PWT Erwin ITasey & Co. ORIGINATES: KNX Bol) Garreó Reporting

+41cKKESSON 8 ROIIBINS, INC. Mon., R ed. Calox Toothpowder (82nd IT eek on CBS) 8:55-9:00 p.1ll. PWT J. D. Tardier & Co., Inc. Sunday N( 'ws 8:25-8:30 p.m. PIN T

NESBITT lilt IT PRODI CTS, INC. Saturday California Orange Drink (9th (leek on CBS) 5:45 -5:55 p.m. PWT IT alter K. Vein, Inc. ORIGINATES: KNX B( )h Garret' Reporting

PETER l'AIL, INC. Mon.. Wed., Fri. Mounds Candy (85th (leek on CBS) 5:15 -5:55 p.m. PWT Ten Crown Gum ORIGINATE,.: KNX Brisacher, Davis Boh Garret' Reporting & Stag'

PLANTERS Nt T AND Friday Planters Salted Peanuts ( :iiOCOLATE COMIPANl 6:00 -6:30 p.m. PWT Planters Peanut Oil (73rd (reek on CBS) ORIGINATES: KNX Raymond R..Ìlorgan Co. Q hat's on Your Mind?

+Program or nient not listed in CBS Program Book for February. COLUMBIA PACIFIC SOIL OFF MANUFACTURING Tues., Thurs. Cleaning Fluid for NETWORK COMPANY 5:45-5:55 p.m. Pw T Walls and Woodwork (confirm, d (56th /reek on CBS) ORIGINATES: KNX Buchanan & Co. Bob Garred Reporting \ews

SUNNYVALE PACKING COMPANY \Ion., Wed., Fri. Rancho Soups Week on CBS) 10:45- 11:OOa.m.PwT Lord & Thomas ORIGINATES: KNX Jane Endicott, reporter .Serial drama h"1 UNION OIL COMPANY Mon. thru Fri. Gas and Oil (65th Week on CBS) 7:45 -8:00 a.m. PWT Lord & Thomas ORIGINATES: KNX Nelson Pringle News analysis

COLUMBIA CALIFORNIA BEKINS VAN AND STORAGE CO. Mon., Wed., Fri. Moving and Storage NETWORK (2.3rd Week on CBS) 5:30 -5:45 p.m. PWT Brooks Advertising ORIGINATES: KNX Agency Bill Henry ews analyst

LUDENS, INC. Tuesday Menthol Cough Drops (81st If cek on CBS) 9:55- 10:OOp.m.PWT 1.:11..11athes, Inc. Thursday Dave Lane 9:25 -9:30 p.m. PWT Songs ORIGINATES: KNX 10 SEASIDE OIL COMPANY Sunday Seaside Ethyl Gasoline and (46th Week on CBS) 5:30 -5:55 p.m. PWT Silverol Motor Oil ORIGINATES: KNX The McCarty Corn pa ny Seaside Spelling Bee Liner

WABC SPONSORED AMERICAN TOBACCO CO.* Mon. thru Sat. Lucky Strike Cigarettes PROGRAMS (39th Ifeek on WA BC) 12:05-12:07 a.m. Lord & Thomas Announcements

THE BARBASOL CO.* Ion. thru Sat. Shaving Cream

(41st 11éek on 11"A BC) 7:00 -7:30 a.m. Erwin Wasey & Co., Inc. Arthur Godfrey Participations

*In addition to the number of weeks in which the client has used CBS Network facilities. 16 +Program or client not listed in CBS Program Book for February. WABC B.C. REMEDl CONPANI Mon. thru Sat. B.C. SPONSORED (25th Week on I1ABC) 7:00-7:30 a.m. Charles R. Hop & PROGRAMS Arthur Godfrey Co., Inc. Participations

BEECII-NIT l'ACtiIN(; CONPANI* Tues.. Thurs., Sat. Beechles Gum and (1th [Teek on W'9 BC) 8:25-8:30 a.m. Confections Odd Stile of the ?ews .\ etcell- Etntnett Co.

BOOK HOUSE FOR CHILDREN Monday Book House (13rd ITeek on WABC) 8:45-9:00 a.n. Presha. Fellers & \\oman's Page of the Air Presha, Inc. with Adelaide Hawley Participations

BI LONA WATCH COMPANY Sun. thru Sat. Bulova \\ atches (6.53rd W eek on If 'IBC) 10 Times Daily The Blow Company Time Signalre

GENERAL BAKING COMPA\l* Mon. thru Sat. Bond Bread

' (23rd Week on WA BC) 7:59:45-8:00:45 Newell-Emmett Co. a.m. Announcements 8:13:30 8:11:30 a.m.

1 GRIFFIN MANUFACTURING CO., Tues.. Thurs., Sat. Shoe Polish, Whitener, INC.* 7:00 -7:30 a.m. and Dressing (24th Wyk on fl -IBC Berrningharn.Ca.ctleman, Arthur Godfrey and Pierre, Inc. Participatmns

,LINOIS NEAT COMPAN1 Mon. thru Sat. Broadcast Brand Canned 7th Week on If IBC) 6:30 6:55 a.m. Meats Arthur Godfrey Arthur 11eirrho,0 & Co. Participations

N. LA ROSA & SONS, INC. \Ved., Thurs., Fri. La Rosa "Grade .\'' (14th IT rek on ',ABC) 8:45 -9:(0 a.m. Macaroni Products \loman'r, Page of the Air .1!. II. Hackett, Inc. with Adelaide Hawley Participations

I.EII\ AM) FINK PRODUCTS CORP.* Mon. thru Fri. Hind's Honey and Almond (21th Week on IT 1/1C) 7:00 7:30 a.m. Cream Arthur Godfrey IT ill iam Est y & (: o., Inc. Participations

"In addition to for number of ueeks in u hich the client has used (.BS .Artwork facilities. 17 WABC SPONSORED P. LORILLARD COMPANY* Mon. thru Sat. Old Gold Cigarettes PROGRAMS (33rd Ifeek on If ABC) 7:00-7:30 a.rn. J. [falter Thompson Continued Co., Inc. Arthur Godfrey Participations

MARLIN FIREARMS COMPANY Mon. thru Sat. Marlin Razor Blades (42nd Ifeek on W IBC) 6 :55-7 :00 a.m. Craven & Hedrick, Inc. Early Riser's News

MARYLAND PHARMACEUTICAL CO. Tues., Thurs., Sat. Rem and Rel (47th Ifeek on WABC) 8:45-9:00 a.m. The Joseph Katz Co. Woman's Page of the Air with Adelaide Hawley Participations

MELVILLE SHOE COMPANY Mon., Wed., Fri. Thom McAn Shoes (171st Week on Wit BC) 7:45 -8:00 a.m. Neff-Rogow, Inc. Early Morning News

JOHN MORRELL AND COMPANY Tues., Thurs., Sat. Morrell E -Z Cut Ham (28th Ifeek on IfABC) 8:30 -8:45 a.m. Henri, Hurst and McDonald, Inc. The Missus Goes A- Shopping Quiz

NEW YORK STATE BUREAU OF Mon. and Wed. Milk and Milk Products MILK PUBLICITY 8:45 -9:00 a.m. J. M. Mathes, Inc. (50th Week on WABC) Woman's Page of the Air with Adelaide Hawley Participations

PEPSI -COLA COMPANY* Mon., Wed., Fri. Pepsi -Cola (83rd Ifeek on W4BC) 8:30 -8:45 a.m. Newell Emmett Co. The Missus Goes A- Shopping Quiz

QUAKER OATS COMPANY* Mon. thru Sat. Aunt Jemima Pancake Flou (62nd Week on W4BC) 8:15 -8:20 a.m. Sherman K. Ellis & Co.. Inc. The Aunt Jemima Program

SELECT THEATRES CORP. Tues., Fri. "Sons of Fun" (77th Week on WABC) 11:58:50 p.m.- Blaine- Thompson 12 mid. Inc. Announcement Co.,

18 *.. ,.,t,l:.:,,., ,,, EL., .,..,,.60.. 1'spok a in whirl; the client has used CBS Network facilities. WABC *SHEFFIELD FARMS COMPANY, INC. Tues., Thurs. Cottage Cheese SPONSORED (2nd ITeek on II-ABC) 8:45 -9:00 a.m. N. 11': Ayer & Son, Inc. PROGRAMS Woman's Page of the Air with Adelaide Hawley Participations

SMI TII BROTHERS* Mon., Wed., Fri. "SB" Cough Drops and (.315 t Reek on IT'-1 BC) 7:30-7:45 a.m. Cough Syrup Arthur Godfrey J. D. Torcher & Co.. Inc. Afternoon News Tues., Thurs. 3:15 -3:30 p.m.

SOCONY- VACIIM OIL CO., INC.* Mon. thru Sat. Gasoline, Oil, and (301h (leek on (TABC) 10:45 -11 :00 p.m. Specialties J. Stirling Getchell, Inc. Mark Ilawley .News John Allen Wolf Tues., Thurs.. Sat. News 7:15-8:00 a.m.

THE STUDEBAKER CORPORATION* Tues., Thurs.. Sat. Institutional (Ith (reek on NABC) 6:00-6:10 p.m. Roche, Williams & Cunnnghatn. Inc. Eric Scyarcil

.ti ews

TERMINAL BARBER SHOPS, INC.* Mon. thru Sat. Barber Shop Services (Ith ll eek on IT:-1 BC) 7:00 7:30 a.ni. Ilnxon, Inc. Arthur Godfrey Participations Woman's Page of the :Air Tuesday Beauty Salons ith Adelaide Hawley 8:15 9:00 a.m. Mixon, Inc. / 'artici pations

WA STE PAPER CONSUMING Mon. thru Sat. Paper Conservation IND l'S'I'ItIES 7:00 7:30 a.m. Olian Advertising Co. (25t h lféek on IT.1 BC) rthur Godfrey f ' artici pations

WE .+T DISINFECTING COMPANY Mon., Wed., Fri. CN (3,1/ II (leek on ITA BC) 8:25 -8:30 a.n. .Moser & Cotins, Inc.

I t Takes a Woman ith Frances Scott

*In addition to the number of weeks in which the client has used CBS .Network facilities. *Program or client not listed in CBS Program Book Jin February. CIlS StiSTAIHN r1LOGILA1IS

month to alter some details in the following schedule. These day - to -day and even hour-to -hour changes are reported, when possible, in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 21

2. DRAMATIC SERIES Page 22

3. WAR PROGRAMS* Page 22

4. LIGHT ENTERTAINMENT Page 23

5. SERIOUS MUSIC Page 24

6. EDUCATIONAL PROGRAMS Page 25

7. CHILDREN'S PROGRAMS Page 28

8. PERSONALITIES Page 28

9. RELIGIOUS BROADCASTS Page 28

CBS SHORT WAVE BROADCASTS Page 29

ADDENDA: FEBRUARY PROGRAMS Page 30

*The category of National Delense has been eliminated from this program listing. A new category, War Programs, appears. This does not mean that only the programs listed under this heading have to do with the war. It merely means that these are some of the outstanding Columbia network productions devoted exclusively to the war effort.

20 NEWS News Summaries, :Analyses Columbia's staff of air reporters in foreign BROADCASTS and Broadcasts from Abroad capitals, in New York, and in Washington cover

SCHED ULED PERIODS the second world war according to a regular

MONDAY THRI SUNDAY pattern of summaries, analyses, and news broadcasts from abroad. The schedule is sup- plemented with special events and sharpened by frequent addresses by public figures. his- torians, and political or military experts.

\'en's Broadcasts: Bob "Trout and Charles Col - lingwood from London; William J. Dunn from Batavia; George Foster from Sydney, Austra- lia; John Raleigh from Darwin. Australia; Webb Edwards from Honolulu; Cecil Brown

from the Far East ; Larry Lesueur from Russia; Howard K. Smith from Berne; Bernard Valery front Stockholm; Edward Chorlian from Cairo; Winston Burdett from Ankara; Herbert Clark from Buenos Aires; Elmer Davis, Ed- ward R. Murrow, Linton Wells. Major George Fielding Eliot, William L. Shirer, Dennis McEvoy and John Daly from \ew York; Al- bert Warner. Eric Seyareid and John Purcell from Washington; 8:00 8:15 a.m., MONDAY

TARI .ATt RDAY ; 6:45 7:00 p.ni.. SATURDAY: 9 :00 9:15 a.m.. St \DAY THRU SATURDAY; 10:45 11:($) p.m.. MONDAY THRI SATURDAY; The \\orld Tonight, 8:0) 8:30 p.m., SUNDAY.

\eus Summaries: 6:30. 9:00 a.m.. 4: 15 p.m.. 12:55 a.m., \IONDAY THRI FRIDAY; 3:15 p.m.. MONDAY AND TUESDAY; 2:00 p.m., 1:30 p.m.. 6:00 p.ni.. SATURDAY; 8:00 a.m.. 1:30 p.m.. 2:55 p.m., SUNDAY; 12:55 a.m., SATURDAY.

News Analyses: Elmer Davis, 8:55 -9:00 p.m., SATURDAY AND St NDAY; Linton Wells, 12:00 12 :05 a.m., NIONDAY THRU SATURDAY; 11:00 11:15 p.m. MONDAY, Elmer Davis; TUESDAY, William L. Shirer; WEDNESDAY, Major G. E Eliot; THURSDAY, Albert Warner; FRIDAY. Edward Morrow. (See also sponsored news programs.) NEWS BROADCASTS Headlines and Bylines In this Sunday evening period of news analy- Continued 11:00 -11:15 p.m. sis, Major George Fielding Eliot stresses the EACH SUNDAY military aspects of the war, Albert Warner describes the Washington scene, and Warren Sweeney reviews the week's news.

DRAMATIC SERIES Columbia Workshop The Columbia Workshop remains the foremo: t

2:30 -2:55 p.m. program on the air devoted to experiment 1 EACH SUNDAY broadcasting. William Spier is producer.

MARCH 1: "When the Bough Breaks" by Henry Denker and Ralph Berkey. MARCH 8: "The Test" by Joseph Ruscoll. MARCH 15: "A Child's History of Hot Music" by Ensign B. A. Brown.

1:35 -2:30 p.m. The Columbia Workshop presents the debut of SUNDAY, MARCH 29 Randall Thompson's opera "Solomon and Balkis ". This work was commissioned jointly by the Columbia Broadcasting System and the League of Composers and is based on "The Butterfly that Stamped" from the "Just So Stories" by Rudyard Kipling.

WAR PROGRAMS Report to the Nation This informal, factual series brings the Amei 9:30 -10:00 p.m. ican people a report each week on the inside EACH TUESDAY workings of their government. Each program describes the government's operation in a problem or event rich in public interest. Albert Warner is the chief narrator, and the series is produced by Brewster Morgan.

Spirit of '42 Broadcast in the interest of the national wa r 2:00 -2:30 p.m. effort, this series singles out each week a uni t EACH SUNDAY of the Army, Navy or Marines, and, in dra matic form, traces its history and develop ment. Brewster Morgan directs the program which is written by Willis Cooper.

Victory Begins at Home Using facts secured from authoritative goy 11:00 -11:15 a.m. ernment sources, Arthur Godfrey presents an MONDAY, WEDNESDAY, FRIDAY informative program relating the government's war activities to the lives of every consume]

22 WAR They Live Forever A program about American sacrifice, courage, PROGRAMS 10:30 -11:00 p.m. and heroism in the present war. Charles Vanda EACH SUNDAY is the producer and director. Howard Teich - man and Jerry Lawrence are the writers. Lyn Murray writes and directs the music.

This Is R ár: Directed by Norman Corwin, and sponsored 7:00 -7:30 p.m. jointly by the four major networks, this series EACH SATURDAY is designed to dramatize and to interpret the wartime resources and activities of the United States to the American people and to the entire world.

Calling Pan-America CBS draws the Americas closer together. 6:15-6:45 p.m. Heard throughout the western hemisphere, this EACH SATURDAY new series "calls" a different nation to the microphone with a vivid radio- picture of its daily life and culture.

God's Country Milton Bacon tells stories of America's small

11:15 11 :30 a.m. towns and the way of life they represent. Burl EACH SATURDAY Ives sings songs of the region.

U. S. Marine Band Captain William Santelmann conducts the 10:00 10 :30 a.m. band from the auditorium of the Marine Bar- EACH SAT URDAY racks in Washington.

LIGHT What's New At The Zoo? John Need King interviews, on location, the ENTERTAIN- 1:35-2:00 p.m. men and women who collect and care for the MENT

EACH SUN DAY animal inmates of the Bronx Zoo.

Matinee at Meadowhrook An hour jamboree of dance music for "young 4:00 -4:30 and .1:35 -5:00 p.m. minded" Columbia listeners, featuring the EACH SAT LRDAY orchestras of harry James and Glen Gray during March.

Sing Along This program provides a golden opportunity 4:30 4:45 p.m. for all bathroom baritones and kitchen con- MONDAY TiIRU FRIDAY traltos. It invites the listener to act as soloist. with the accompaniment of the Landt Trio.

23 LIGHT ENTERTAIN- Golden Gate Quartet These harmony groups are featured on the MENT Four Clubmen. Symphonettes Columbia Network through the week. Each ARIOUS HOURS group has a distinctive vocal style and is a CBS favorite.

The Romance of This program features Alfredo Antonini's of Latin America chestra and Olga Coelho's singing. It also pre 10:30-10:45 p.m. sents each week a legend of South Americ a EACH SATURDAY ith special music composed by Terig Tucci. Joe Gratz is the writer- director.

Dance Orchestra America's leading dance bands provide a ful VARIOUS HOURS schedule of current hits and old favorites t MONDAY THRU SUNDAY Columbia listeners each evening. These tol ranking bands are scheduled for March: Cab Calloway Hal McIntyre Shep Fields Harry James Benny Goodman Henry King Glen Gray Ray Kinney Guy Lombardo Vaughn Monroe Tony Pastor SERIOUS MUSIC New York Philharmonic- The New York Philharmonic -Symphony Or Symphony Orchestra chestra. broadcasting for the twelfth consecu 3:00 -4:30 p.m. tive year on CBS, is celebrating its centennial EACH SUNDAY season. During March, Eugene Goossens and John Barbarolli conduct. Deems Taylor is intermission commentator.

Cleveland Orchestra R-CAR and CBS present the famous Cleve 5:00 -6:00 p.m. land Orchestra in a weekly series of symphon EACH SATURDAY concerts originating from Severance Hall in Cleveland. Dr. Artur Rodzinski conducts tiro orchestra. Kay Halle is program commentator

Philharmonic Young The New York Philharmonic -Symphony Or People's Concert chestra presents concerts especially for young 11:05 -12:00 noon people. Rudolph Ganz is the conductor. SATURDAY, MARCH 28

Eileen Farrell and The This young soprano was selected as the most Columbia Concert Orchestra promising of the many singers, who have ap 7:30-8:00 p.m. peared on the '`Songs of the Centuries" pro. EACH SATURDAI gram. Howard Barlow and Charles Lichter conduct the orchestra.

21 SERIOUS Columl,ia's Weekday This is an unusual series of programs, em- MUSIC Schedule of Fine Music bracing great symphonic, vocal and chamber 3: 30-4:00 p.m. music works. It includes seldom -performed MONDAY THRU FRIDAY American works for orchestra, standard and little -known concerti, and great songs of all the ages. The participating groups of artists vary:

MONDAYS: "Stars in the Orchestra ", devoted to concerti and shorter solo works played by individual members of the Columbia Concert Orchestra, under Howard Barlow's direction. TUESDAY: Fahien Sevitzkv conducts the Indian- apolis Symphony Orchestra in a series of programs which will include compositions of American composers in addition to the regular symphonic repertory. WEDNESDAYS: Keyboard Concerts by well known guest pianists. THURSDAYS: Cincinnati Conservatory of Music presents orchestral and chamber music ensem- bles with occasional choruses and vocalists. FRIDAYS: "British -American Music Series ", Charles Lichter playing British music of historic significance and new scores by contemporary American composers.

11 :05-11:30 a.m. "Milestones in American Music ", historic

EA CH SUNDAY American compositions performed by orchestral, chamber and vocal groups from the East- man School of Music in Rochester.

From the Organ Loft Famous organist Julius Mattfeld in Columbia's 9:15 -9:45 a.m. well known series of organ recitals with a vast

EA CII SUNDAY repertory of works for the instrument. EDUCATIONAL CBS ADE LT "Invitation to Learning ", "The People's Plat- PROGRAMS EDUCATION BOARD form" and "Report to the Nation" are presentations of the Department of Education, arranged with the counsel of Columbia's Adult Education Board. Members of the Board, representative of the nation's leading educators and publicists, are:

LYMAN BRIMIN, chairman IIENRY R. LICE STRINGFELLOW BARR SPENCER MILLER, JR. WILLIAM RENTON RETI! BRYAN ROHDE

HARRY WOODB['RN CHAS. E THORAS V. SMITH ROBERT I. CANNON, S.J. WILLIAM ALLEN WHITE

ALVIN S. JOHNSON RAY LYMAN RILBI R JOSEPH II. WILLITS

LPL 25 EDUCATIONAL PROGRAMS School of the Air of the The School of the Air of the Atnericas, nov Americas Continued broadcast in the Latin American Republic . 9:15 -9:45 a.m. under the guidance of a Pan American Coun (Eastern Time Zone) cil, is in its thirteenth year on CBS. An esti 2:30 -2:55 p.m. mated 5,000,000 students in the United State (Central Time Zone) alone listen regularly to the series. 9:30 -10:00 a.m. MONDAYS -Americans at Work (Mountain Time Zone) MARCH 2: Teachers. 1:30 -2:00 p.m. MARCH 9: Clothing Workers. (Pacific Time Zone) MARCH 16: Doctors. MONDAY THRU FRIDAY MARCH 23: Nurses. MARCH 30: Druggists. TI ESDAYS - Music of the Americas MARCH 3: Musical Comedy, Zarzuelas. MARCH 10: Opera. MARCH 17: Chamber Music. MARCH 24: Oratorio. MARCH 31: Symphonic Compositions. WEDNESDAYS - New Horizons: Lands of New World Neighbors MARCH 4: Wealth in the Wilderness. MARCH 11: People of the Morning Light. MARCH 18: Settlers of the Southern Seaboard, MARCH 25: Red Men and Blue Grass. THURSDAYS -Tales from Far and Near MARCH 5: The Fair American. MARCH 12: Sea -Bird Island. MARCH 19: The Story of Captain DeKay. MARCH 26: The Tin Maker Man. FRIDAYS - This Living World MARCH 6: Mexico and the United States. MARCH 13: Inter -American Cultural Ties. MARCH 20: Foreign Trade. MARCH 27: Inter -American Trade.

Invitation to Learning This series invites listeners to read or re -read 11:30 -12:00 noon the world's great books discussed by Mark EACH SUNDAY Van Doren and special guests. MARCH 1: Voltaire "Candide ". MARCH 8: Montesquieu "Spirit of the Laws ". MARCH 15: Aesop "Fables" and "La Fon- taine". MARCH 22: Fielding "Tom Jones ". MARCH 29: Audubon "American Character and Scenery ".

26 EDUCATIONAL Colu rnbia's Country Journal Charles Stookey, Columbia's director of agri- PROGRAMS 3:00-3:30 p.m. cultural programs, presents a weekly round- EACH SATURDAY up of farm news, and interviews distinguished agricultural authorities and leaders.

Spotlight on Asia With the outbreak of war in the Pacific, this 4:15 -1:30 p.m. series on the Far East has assumed a new EACH MONDAY importance. Experts speak through the cooperation of the American Council of the Insti- tute of Pacific Relations.

Children Also Are People Talks by specialists in the field of child guid- 4:15 -4:30 p.m. ance. EACH WEDNESDAY

Highways to Health A series of instructive medical talks arranged 4:15 -4:30 p.m. by the N.Y. Academy of Medicine. EACH THURSDAY

Americans Map the Skies Professor \`îlliain hi. Barton, Jr., Curator of 4:15 -4:30 p.m. the New York Hayden Planetarium, delves into EACH FRIDAY the fascinating life stories of America's great astronomers and their achievements.

Of M en and Books Professor John T Frederick of the Medill 2:05- 2:30 p.m. School of Journalism, Northwestern Univer- EACH SATURDAY sity, discusses recently published books and brings their authors to the.CBS microphone.

The Golden Page John T Frederick reads from American books, 11:00--11:15 p.m. both wise and witty, the words that are the EACH SATURDAY bread and meat of democracy.

%(Ive ntures in Science Watson Davis interviews prominent scientists

1:30- 1 :45 p.m. on these CBS programs, planned in conjunc- F.ACII SATURDAY tion with Science Service, Inc. CHILDREN'S PROGRAMS Let's Pretend This series, which dramatizes the world's great- 11:30 -12:00 noon est fairy tales, has won more awards than any EACH SATURDAY other children's program. Directed by Nila Mack and presented by a cast of child actors, "Let's Pretend" has in 1940 won the Radio Daily Award as the best children's program on the air, the Scripps- Howard nationwide poll of radio editors, and the Women's National Radio Committee Award. PERSONALITIES The Garden Gate Toin Williams, horticultural expert of WLAC 9:30 -10:00 a.m. in Nashville, "the old dirt -dobber," answers EACH SATURDAY queries about trees, plants, birds and insects, and advises on gardening in wartime.

Olga Coelho and Burl Ives These two outstanding folk singers present to 10 :30-10 :45 p.m. their own guitar accompaniment songs of the EACH MONDAY people of the twenty -one American republics. RELIGIOUS BROADCASTS Church of the Air The Church of the Air is in its eleventh con- 10:00 -10:30 a.m. secutive year of Sunday morning and after- 1:00-1:30 p.m. noon religious broadcasts. In March: EACH SUNDAY MARCH 1: Morning: Methodist Service. Afternoon: Disciples of Christ Service. MARCH 8: Congregational Service. Afternoon: Catholic Service. 14ARCH 15: Morning: Baptist Service. Afternoon: Jewish Service. MARCH 22: Morning: Presbyterian Service. Afternoon: Dutch Reform Service. MARCH 29: Morning: Lutheran Service. Afternoon: Catholic Service.

Wings Over Jordan This program of religious talks and spirituals 10:30-11 :00 a.m. is presented by outstanding Negro leaders and EACH SUNDAY educators and a choir of thirty voices. MARCH 1: P L. Prattis, Executive Editor of the Pittsburgh Courier. MARCH 8: Edwin R. Embree, Director of the Julius Rosenwald Fund. MARCH 15: Isaac Fisher, Director of Research

and Publication of the Florida A. & M. College, Tallahassee, Florida.

28 SPECIAL CBS Sews Broadcasts News in ten languages -a comprehensive SHORT WAVE n English: schedule of thirty -four fifteen -minute periods BROADCASTS ):30-6:45 a.m., 10:30-10:45 a.m. per day, more than three hundred per week - TO EUROPE 2:30-2:45 p.m., 2:-15--3:00 p.m. is now directed to shortwave listeners in WCB-i New York 1:30 4:45 p.m., 6:45-7:00 a.m. Europe, Africa. and the Near East by Colum- f-CRC New York In French: bia's international station, R'CB \, and the WC DA New York 3:00-8:15 a.m., 8:15-8:30 a.m. fifty- kilowatt WCRC 11:00-11:15 a.m., 11:15-11:30 new CBS transmitters, 3.in. and R-CDA. The seven -day -a -week, "around ?:00 2:15 p.m., 2:15-2:30 p.m. the clock" schedule begins early in the day in 1:15- -1:30 p.m. New York and ends in the late afternoon, which In German: is afternoon and evening in Europe. The lan- 7:00-7:15 a.m.. 7:15 7:30 a.m. guages include English, French. Italian, Ger- 10:00-10:15 a.m., 10:15-10:30 man. Polish, Serbo- Croatian, Dutch. Swedish. a.m., 1:00 1:15 p.m., 1:15-1:30 Arabic, and Turkish. A staff of fifty persons is p.m. 1:00-4:15 p.m. required to build these broadcasts. all news In Italian: stemming from a central news room located in 9:00-9:15 a.m., 9:15-9:3(1 a.m. newly- constructed quarters in the CBS Studio 12 noon-12:15 p.m.,12:15-12:30 Building. All the news services and facilities p.m. available to the network itself have been in- 3:00-3:15 p.m., 3:15-3:30 p.m. stalled there. In Polish: 12:15 1:00 p.m., 3:45--1:00 p.m. In Serbo-Croatian: 12:30-12:15 p.m.,3:30 3:45 p.m. In Dutch: 1:15--2:00 p.m. In Swedish: 9:30-9:45 a.m., 1:30 1:45 p.m. In Turkish: 11:45-12 noon In \rabic: 11:3()-11:-15 a.m.

SPECIAL CBS 1,.\1NPMs Broadcasts From late afternoon to late evening, R-CB\ SHORT WAVE ews in Spanish: and \\ -CRC direct their powerful beams to BROADCASTS 4:00-4:15 p.m., 7:00 7:15 p.m., Latin :America. Recently. WCDA. a fifty-kilo- TO LATIN 6:15 7:00 p.m., 8:-15 9:00 p.m., watt companion to WC RC, was placed in oper- AMERICA 10:00 10:15 p.m. ation, adding another link in the continental WCBX . \-eu York News in Portuguese: solidarity of the Americas. CBS news broad- I1-CRC -\-e,e York 1E:00-4:15 p.m., 6:-15 7:00 p.m., WC DA New York 8..45 9:00 p.m. casts to Latin America are in three languages

News in English: - Spanish, Portuguese, and English. 9:00-9:15 p.m.,10 :45-11:00 p.m.

99 II E t I) FEBRUARY PROGRAMS

Columbia's Special Feature broadcasts are arranged on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the following partial list of February programs which were arranged too late for inclusion in the last month's issue of THE COLUMBIA PROGRAM BOOK.

PUBLIC AFFAIRS FEBRUARY 10: Representative Walter Ploeser, Missouri Republican, spoke against FEBRUARY 1: Francis Biddle, Attorney the proposed St. Lawrence Seaway, 10:15- General of the United States, spoke on "The 10:30 p.m. Identification Program for Enemy Aliens ", 7:15 -7:30 p.m. FEBRUARY 12: Wendell L. Willkie spoke in connection with the Annual Lincoln Day FEBRUARY 3: Representative Earl Wilson, Dinner of the Middlesex Club of Boston, Republican of Indiana, delivered an address 11:00-11:30 p.m. on "The Curfew for Government Workers ", 10:15 -10:30 p.m. FEBRUARY 13: Senator Claude Pepper, Democrat of Florida, asked the democracies FEBRUARY 4: Dr. Thomas Parran, Sur- to throw their united strength against the geon- General of the United States, discussed Axis powers, in a talk on "Fighting for the "Wartime Attack on Venereal Disease ", Peace ", 11:15 -11:30 p.m. 11:30 -11:45 p.m.

FEBRUARY 6: Mrs. Mary K. Simkhovitch, FEBRUARY 13: Under Secretary of War President of the National Public Housing Robert P. Patterson announced the organ- Conference, and Leon H. Keyserling, Acting ization of the "Army Emergency Fund ", Administrator of the U. S. Housing Author- in an address from Washington, 10:30- ity, delivered talks on "Public Housing 10:45 p.m. Takes Stock ", 4:30 4:45 p.m. FEBRUARY 14: Norman Thomas, intro- FEBRUARY 7: Representative Emanuel duced by Harry W. Laidler, spoke under the Celler, Democrat of New York, delivered a auspices of the League for Industrial Democ- talk on "Censorship ", 10:15 -10:30 p.m. racy on "Maximum Production; Warfare and Welfare ", 1:45 -2:00 p.m. FEBRUARY 7: Dr. William D. Coolidge, vice -president of the General Electric Com- FEBRUARY 14: Senator Raymond E. Willis, pany and member of the National Inventors Republican of Indiana, spoke in connection Council, told "Why Inventions Are Needed with the Celebration of Lincoln's Birthday, in the Current War Crises ", 1:30 -1:45 p.m. 10:30 -10:45 p.m:

30 FEBRUARY 14: Dr. James T. Shotwell, FEBRUARY 22: Dr. Clarence Manion. Dean Chairman of the Commission to Study the of Law, Notre Dane University, introduced Organization of Peace, delivered a talk, by Timothy P. Galvin, Supreme Master of "Underwriting the Victory ". under the the Fourth Degree of K. of C., discussed auspices of the Commission, 3:45-4:00 p.m. "Service to God and to Country ", 12:15- 12:30 p.m. FEBRUARY 15: Walter Nash, New Zealand Minister to the United States. spoke from FEBRUARY 28: Senator George T. Aiken, Washington for the Institute of Pacific Rela- Republican of Vermont, spoke from Wash- tions, 7:15-7:30 p.m. ington on "The Consumer's Interest in the Farm Problem ", 10:15 -10:30 p.m. FEBRUARY 17: Owen Lattimore, personal adviser to Generalissimo Chiang Kai -shek, FEBRUARY 28: Miss Mary Winslow, ad- and Dr. E. N. Van Kleffens, Netherlands visor for Civic Projects. Coordinator of Minister of Foreign Affairs. spoke under the Inter -American Affairs, discussed "Women auspices of the Institute of Pacific Relations. in Inter -American Affairs ", 1:45 -2:00 p.m. 10:15 -10:45 p.m.

FEBRUARY 17: Miss Gertrude Lawes, SPECIAL EVENTS author and adviser to the Parent Teachers Association, and Mrs. William Kletzer, FEBRUARY 3: Allan S. Haywood. Director President of the National Congress of Par- of the C.I.O.. and Mrs. Fay Stephenson. of ents and Teachers, discussed the topic "Pro - President the C.I.O. Auxiliary, were the tecting America's Children ", 6:30-6:45 p.m. guest speakers on the C.I.O. "Beat Hitler Week" program, 6:30 -6:45 p.m. FEBRUARY 21: Edgar Snow, well- known authority on the Far East, and Mr. W. R. FEBRUARY 7: Senator Arthur Capper, Re- Herod, new President of the United China publican from Kansas, spoke to the nation Relief, discussed the "Purpose and Means on "Boy Scout Week ", 1:45 -2:00 p.m. of the United China Relief ", 1:00-1:15 p.m. FEBRUARY 7: From the track at the Mill - FEBRUARY 21: Paul Seghers, member of rose Gaines held at the Madison Square the National Association of Cost Account- Garden, Ted Husing described the "Two -Mile ants, spoke on "Your Federal Income Tax Special''. 10:30 -10:15 p.m. Return ", 1:45 -2:00 p.m. FEBRUARY 8: J. Edgar Hoover, Director FEBRUARY 21: Alexander J. Stoddard dis- of the FBI, discussed the "Anniversary of cussed "A War Policy for American Schools" the Founding of the Boy Scout Movement ", in connection with the National Association 7:15-7:30 p.m. of School Administrators Convention. 10:15 -10:30 p.m. FEBRUARY 9: Ernest O. Hauser, journalist and former research associate for the Insti- FEBRUARY 22: Senator Tom Connally, tute of Pacific Relations, and I)on Brown, Democrat of Texas, spoke on "George Wash- former news editor of "The Japanese Adver- ington as a Man and a Mason ". under the tiser" told what the Japanese are like in auspices of the Supreme Council of the their discussion of "The People of Japan ",

33rd Degree Masons, 7:15 7:30 p.m. I- :15-4:30 p.m.

31 FEBRUARY 12: On this American Red Cross FEBRUARY 21: From the Press Club of the Blood Plasma Broadcast the following peo- Madison Square Garden, Ted Husing gave a ple were heard: Seaman George Clark, one summary of the New York Athletic Club of the men wounded in Pearl Harbor, Track Meet, 11:15 -11:30 p.m. Anthony J. Broderick, who gave the record number of ten blood donations, and Harry FEBRUARY 23: President Franklin D. Marble, announcer, 9:30 -9:45 a.m. Roosevelt spoke from the White House to the people of America and to the entire world FEBRUARY 14: Secretary of the Treasury about the United States' Wartime Activities, Henry Morgenthau, Jr., introduced by Herb- 10:00 -10:30 p.m. ert R. O'Conner, Governor of Maryland, discussed "Defense Bonds" at the Annual FEBRUARY 24: Secretary of the Navy Banquet of the Advertising Club of Balti- Frank Knox spoke from the Dinner of the more, 10:15 -10:30 p.m. Navy Relief Society, 10:30 -10:45 p.m.

32 111 T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M Sales and administrative offices: 485 Madison Avenue, New York 182 Tremont Street, Boston 410 North Michigan Avenue, Chicago 902 Fisher Building, Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte, North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel, San Francisco 84 Hallam Street, W.1, London Cable address, Columbia, New York CBS PROGRAM BOOK SPRING, 1942

World Premiere of "Solomon and Balk' THE COVER: The world premiere of "Solomon and Balkis;' a one -act opera by Randall Thomp- son, was broadcast Sunday, 11arch 29, conducted by Howard Barlow. The opera was commissioned jointly by CBS and the League of Composers. TOE COMM PItOGIUI 1100k

CBS SPONSORED PROGRAMS: page 4

CBS PACIFIC NETWORKS SPONSORED PROGRAMS: page 1l

Cliti SUSTAINING PROGRAMS: page 20

PubliAhcIl iluartrrl for advertising executi.r. by

THE COLUMBIA BROADCASTI\G SI STEM

485 Madison Avenue. New York Cite, N. Y.

April 1, 1912 CIILIIJIIII:I %ETIVOIIK CLIENTS

AUTOMOTIVE Palmolive Shave Cream, CHRYSLER CORPORATION: Palmolive Brushless Shave, Plymouth, Dodge, DeSoto, Colgate Tooth Powder . . . Page 6 Chrysler motor cars Page 6 COLONIAL DAMES, INC.: Cosmetics Page 15 CIGARETTES & TOBACCO EMERSON DRUG CO.: AMERICAN TOBACCO COMPANY: Bromo- Seltzer Page Lucky Strike Cigarettes . . . . Page 4 RICHARD HUDNUT: 15 BROW N & WILLIAMSON TOBACCO CORP.: Marvelous Cosmetics Page lyalon Cigarettes Page 14 IRONIZED YEAST CO., INC.: Ironized Yeast Page 9 LIGGETT & MIYERS TOBACCO) COMPANY: Chesterfield Cigarettes Page 11 JOHNSON & JOHNSON: Band -Aid Page 10 PHILIP MORRIS & COMPANY, LTD.: KOLYNOS COMPANY: Philip Morris Cigarettes . . . . Page 12 Kolynos Page 10 R. J. REYNOLDS TOBACCO COMPANY: Camel Cigarettes, LADY ESTHER LTD.: Powder, Prince Albert Smoking Tobacco Page 13 Face Face Cream, Rouge, Lipstick and Nail Polish Page 10 L. S. TOB:ICCO COMPANY: LEVER BROTHERS COMPANY: Dill's Best, Model . Tobacco Page 14 (See also Foods; Laundry Soaps) CONFECTIONERY Lux Toilet Soap, Swan Soap, Lifebuoy Health Soap . . Page 10 CURTISS CANDY COMPANY: LOS ANGELES SOAP COMPANY: Candy Page 7 White King Soap, DOUBLEMINT GUM: Sierra Pine Soap Page 15 Doublemint Gum Page 7 LUDEN'S, INC.: PETER PAUL, INC.: Menthol Cough Drops Page 17 Mounds Candy, Ten Crown Gum Page 16 \ICKESSON & ROBBINS, INC.: SPEARMINT GUM: Calox Tooth Powder Page 15 Spearmint Gum . Page 13 THE PROCTER & GAMBLE COMPANY: (See also Laundry Soaps; Foods) DRUGS & TOILET GOODS Ivory Soap Page 12 ANACIN COMPANY: E. R. SQUIBB & SONS: Anacin Page 4 Squibb Products Page 14 BATIIASW'EET CORPORATION: FOODS & BEVERAGES Bathasw eet Products Page 14 Bow EY's, INC.: BAYER COMPANY: Dari -Rich Products Page 5 Bayer Aspirin Page 4 CALIFORNIA FRUIT GROWERS EXCHANGE: BISODOL COMPANY: Sunkist Oranges, Lemons . Page 5 Bisodol Page 4 CALIFORNIA PACKING CORP.: CAMPANA SALES COMPANY: Del Monte Products Page 14 Campana Hand Cream, CALIFORNIA PRUNE AND APRICOT Campana Balm, Dreskin, Coolies, GROWERS ASSOCIATION: D.D.D., Old South Toiletries . . Page 5 Sunsweet Prunes Page 14 CHESEBROUGH MANUFACTURING COMPANY: CAMPBELL SOUP COMPANY: Vaseline Preparations . . . . Page 6 Campbell's Soups, Pork and COLGATE -PALMOLIVE -PEET COMPANY: Beans, and Tomato Juice . . Page 5 See also Laundry Soaps) COCA -COLA COMPANY: Colgate Dental Cream, Coca -Cola Page 6 CONTINENTAL BAKING COMPANY, INC.: PACIFIC COAST BORAX CO.: Wonder Bread, Hostess Cake . Page 7 20 Mule Team Borax and . . . 11 J. A. FOLGER & CO.: Borax Soap Chips, Boraxo Page Folger s Coffee Page 15 THE PROCTER & GAMBLE COMPANY : (See also Toilet Goods; Foods) GENERAL FOODS CORPORATION: Ivory Snow, Oxydol, Chipso, (See also Laundry Soaps) Pages 12, 13 Grape Nuts, Grape Nuts Flakes, Duz, Dreft Sanka Coffee, Postum, Diamond Crystal Salt, LUBRICANTS Maxwell House Coffee, AMERICAN OIL COMPANY: Post Toasties, 'Wheatmeal, Amoco Gas and Oil, American Gas Page 4 Calumet Page 8 Swansdown, GENERAL PETROLEL M CORI'. OF CALIFORNIA: . Page 15 Jello Mobilgas, Mobiloil Page 15 GENERAL MILLS, INC.: GULF OIL CORPORATION: Wheaties l'age 8 Motor Oil and Gas Page 9 Medal Gold Flour, SEASIDE OIL COMPANY: Bisquick, Softasilk Page 9 Seaside Ethyl Gasoline and GOLDEN STATE COMPANY LTD.: Silverol Motor Oil Page 17 Golden -V Vitamin Milk . . . Page 16 TEXAS COMPANY: LEVER BROTTIERS CO%IPANY : Texaco Products Page 14 See also Drugs; Laundry Soaps) UNION OIL COMPANY: . . . . Pages 10, 11 Spry, Lipton's Tea Gas and Oil Page 16 C. F. MUELLER CONII'ANY: Macaroni Products . . . . Page 11 MISCELLANEOUS NESBITT FRI IT PRODUCTS. INC.: ARMSTRONG CORK COMPANY: California Orange Drink . . l'age 16 Armstrong's Quaker Rugs . Page 4 PET MILK SALES CORPORATION: IIEKINS VAN .AND STORAGE CO.: Irradiated Pet Milk Page 11 Moving and Storage Page 16 PLANTERS NUT & CHOCOLATE COMPANY: Planters Salted Peanuts, CELANESE CORPORATION OF AMERICA: Celanese Products Page 5 Planters Peanut Oil l'age 16 E:VERSIIARP. INC.: THE PROCTER & GAMBLE COMPANY : Eversharp fens and Pencils Page 7 (See also Toilet Goods; Laundry Soaps) GALLENKAMP STORES Co.: Crisco . Page 13 Gallenkanlp's Shoes Page 15 TIIE QUAKER OATS CO.: GENERAL ELECTRIC CO.:: Quaker Food Products . . . . Page 13 Institutional Page 7 SUNNYVALE PACKING COMPANY: INTERNATIONAL C.EI.LI COTTON Rancho Soups l'age 16 .. PRODUCTS CO.: UNITED FRUIT CO.: Kleenex Page 9 Bananas Page 14 INTERNATIONAL SILVER COMI'.ANY : International Sterling and LAUNDRY SOAPS & ACCESSORIES 1847 Rogers Bros. Silverplate . . Page 9 Jon NS- SIANVILLF CORI'OR.tTION : B. T. B.\BItl i "I 1 NC.: Insulation Page 10 Bah -O . Page 4 MACE AD11EN PUBLICATIONS, I NC.: COLGATEPALMOLIVE-l'EET CONII':ANY : Liberty Magazine ...... Page 15 (See also Toilet Goods) Octagon Products, Crystal White Page 6 SIODE &DAY CORPORATION: Mode O'Day Products . . . Page 16 GENERAL FOODS CORPORATION: (See also Foods) PRUDENTIAL INSURANCE COMPANY La France, Satina Page 8 OF AMERICA: Services Page 13 LEVER BROTÚERS COMPANY: Insurance (See also Drugs; Foods) SOIL OFF MANUFACTURING CO.: Rinso, Silver Dust . . Pages 10, 11 Cleaning Fluid Page 16

All tim listed on the following pages is Eastern Wor Time unless otherwise indicated. Ill, IMMWLl

AMERICAN OIL COMPAN Mon., Wed., Fri. Amoco Gas "!Peeks on CBS" (193rd Week on CBS) 6:00 -6:10 p.m. American Gas as of April 1, 1942 53 CBS stations Amoco Motor Oils The Human Side of the \e%s WABC ORIGINATES: The Joseph Katz by Edwin C. Hill Company

AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes (309th Week on CBS) 9:00 -9:45 p.m. Lord & Thomas Rebroadcast Your Hit Parade 12 mid. -12:45 a.m. Mark Warnow's Orchestra, 106 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Hit Paraders Chorus and guest stars

ANACIN COMPANY Mon. thru Fri. Anacin (260th Week on CBS) 12:45 -1:00 p.m. Blackett -Sam ple- 50 CBS stations Hummert Our Gal, Sunday ORIGINATES: WABC

ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rugs (26th Week on CBS) 12 noon-12 :30 p.m. Batten, Barton, Durctin 105 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

B. T. BABBITT, INC. Mon. thru Fri. Bab -O (35th Week on CBS) 3:00 -3:15 p.m. Maxon, Inc. 13 CBS stations David Hamm ORIGINATES: WABC Serial drama

BAYER COMPANY Tuesday Bayer Aspirin (340th Week on CBS) 7:30-8:00 p.m. Blackett -Sam ple- 76 CBS stations Hummert Second Husband ORIGINATES: WABC with Helen Menken, presented by the Famous Actors' Guild

BISODOL COMPANY Wed., Thurs., Fri. Bisodol (478th Week on CBS) 12 :30-12 :45 p.m. Blackett -Sam ple- 42 CBS stations Hummert The Romance of Helen Trent ORIGINATES: WBBM Serial drama BOA 'EY'S, INC. Saturday Dari -Rich Products (149 'h Week on CBS) 12:30 -1:00 p.m. Sorensen & Company 15 CBS stations s tars Over Hollywood ORIGINATES: KNX O riginal drama with Knox Nl anning, Mc, and guest stars

CAL; IFORNIA FRUIT GROWERS Mon., Wed., Fri. Sunkist Oranges EXC IIANGE 6:15 6:30 p.m. Sunkist Lemons (152, id Week on CBS) 40 CBS stations Lord & Thomas ORIGINATES: KNX H edda Hopper's H ollywood

CAM PANA SALES COMPANY Friday Campana Hand Cream, (207 h Week on CBS) 9:30 -9:55 p.m. Campana Balm, Dreskin, 54 CBS stations Coolies, D.D.1)., Old South F irrt Fighter ORIGINATES: WBBM Toiletries w ith Barbara Luddy and Aubrey, .Moore & L °s Tremayne Wallace, Inc. 1) .ama

CAM PBELL SOUP COMPANY Tuesday Campbell's Soups (382 ld Week on CBS) 8:30 -8:55 p.m. Ruthrau fj & Ryan, Inc. Rebroadcast B oh Burns 12:30- 12 :5.5 a.m. 65 CBS stations (: < ,medy ORIGINATES: KNX

A mos 'n' Andy \lon. thru Fri. Campbell's Soups S Trial comedy-drama 7:00 -7:15 p.m. Campbell's Tomato Juice Rebroadcast Campbell's Pork and Beans 11 :00- 11 :1.5 p.m. Ward 1T1ieelock 62 CBS stations OIIIGINATE.: KNX Company

Lanny Ross Mon. thru Fri. Campbell's Soups S 1nES 7:15 -7:30 p.m. Ward 1Theelock Rebroadcast Company 11 :1.5 11 :30 p.m. 58 CBS stations 1Mon. and Wed. 57 CBS stations) ORIGINATE..: WABC

CELANESE CORPORATION C ednesdav Celanese Products OF AMERICA 10:15 -10:1.5 p.m. Young & Rubicanl, Inc. (13th Week on CBS) 59 CBS stations ORIGINATES: WABC Great Moments in Music with Jean Tennyson and guest stars Slusical program hi; i i CIIj

CHESEBROC(J1 MAN I :1 ACTt. RING «édnesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann- Erickson, In (178th Week on CBS) Rebroadcast 11:30 -11:55 p.m. Dr. Christian 65 CBS stations with Jean Hersholt ORIGINATES: KNX

CHRYSLER CORPORATION Thursday Plymouth, Dodge, (317th Week on CBS) 9:00 -9:30 p.m. DeSoto, Chrysler 61 CBS stations Ruthrau fj & Ryan, II Major Bowes' Amateurs ORIGINATES: WABC

COCA -COLA COMPANY Sunday Coca -Cola (137th Week on CBS) 4:30 -5:00 p.m. D'Arcy Advertising 112 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 45 -piece orchestra, Albert Spalding, and guest soloists

COLGATE -PALMOLIVE -PEET Saturday Colgate Dental Cream COMPANY 8:00 -8:30 p.m. Ted Bates, Inc. (325th Week on CBS) Rebroadcast 11 :00 -11 :30 p.m. Guy Lombardo and 73 CBS stations His Orchestra ORIGINATES: ON TOUR Popular music

Hobby Lobby Saturday Palmolive Shave Cream with Dave Elman 8:30 -8:55 p.m. Palmolive Brushless Sha ve and Harry Salter's Orchestra Rebroadcast Ted Bates, Inc. 11:30 -11 :55 p.m. 69 CBS stations ORIGINATES: WABC

Woman of Courage Mon. thru Fri. Octagon Products Serial drama 10:45 -11:00 a.m. Crystal White Rebroadcast Ted Bates, Inc. 3 :45 -4 :00 p.m. 61 CBS stations ORIGINATES: WABC

Stepmother Mon. thru Fri. Colgate Tooth Powder Serial drama 10:30 -10:45 a.m. Sherman & Marquette, Rebroadcast Inc. 4 :00 -4 :15 p.m. 54 CBS stations ORIGINATES: WBBM

6 r MN a w .

CONTINENTAL BAKING CO., INC. Thursday Wonder Bread (378th Week on CBS) 7:30 -8:00 p.m. Hostess Cake Rebroadcast Ted Bates, Inc. Maudie's Diary 12:30 -1:00 a.m. with Mary Mason 47 CBS stations ORIGINATES: WABC

CURTISS CANDY COMPANY Sat., Sun. Candy (79th Week on CBS) 11:00 -11:05 a.m. C. L. Miller Company 40 CBS stations News ORIGINATES: WABC with Jackson Wheeler

DOUB LEMINT GUM Sunday Doublemint Gum (511th Week on CBS) 6:30 -7:15 p.m. J. Walter Thompson 68 CBS stations Company Melody Ranch ORIGINATES: KNX with Gene Autry Western dramatic series

EDIER SON DRUG COMPANY Monday Bromo- Seltzer (100t /t Week on CBS) 8:00 -8:30 p.m. Ruthratt1 & Ryan, Inc. 75 CBS stations Vox Pop ORIGINATES: ON TOUR with Parks and Wally Interviews

E' VEIISIIARP, INC. Sunday Eversharp Pens and Pencils

. (131st Week on CBS) 10:00 -10:30 p.m. The Biow Company 76 CBS stations Take It or Leave It ORIGINATES: WABC with Phil Baker, Mc; David Ross Quiz

GENERAL ELECTRIC CO. Tues., Thurs., Sat. Institutional (5th If eek on CBS) 6:00-6:15 p.m. ,1/axon, Inc. Rebroadcast Frazier Hunt 10 :45 -11 :00 p.m. ews and comments 51 CBS stations ORIGINATES: WABC GENERAL FOODS CORPORATION Tuesday Sanka Coffee (358th Week on CBS) 9:00-9:30 p.m. Young & Rubicam, Inc. Rebroadcast Duffy's "Tavern 12 mid. -12:30 a.m. starring Ed Gardner as "Archie," 67 CBS stations ORIGINATES: WABC Shirley Booth, Eddie Green, Teddy Wilson and his orchestra Comedy

Kate Smith lour Friday Grape Nuts, with Kate Smith, Ted Collins, Jack 8:00 -8:55 p.m. Grape Nuts Flakes Rebroadcast Miller and his orchestra, and Young & Rubicam, I c. ' 12 mid. -12:55 a.m. guest stars 91 CBS stations Music, comedy, and drama ORIGINATES: WABC

William L. Shirer Sunday Sanka Coffee News 5:45 -6:00 p.m. Young & Rubicam, I c. 55 CBS stations ORIGINATES: WABC

Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12:00 -12:15 p.m. Calumet Talks and news 76 CBS stations Young & Rubicam, Inc. ORIGINATES: WABC Diamond Crystal Salt Benton & Bowles, In

Joyce Jordan Mon. thru Fri. La France Serial drama 2:15 -2:30 p.m. Satina Rebroadcast Postum 3:30-3:45 p.m. Young & Rubicam, Inc. 75 CBS stations ORIGINATES: WABC

Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Benton & Bowles, In Rebroadcast 7:15-7:30 p.m. 84 CBS stations ORIGINATES: WABC

We Love and Learn Mon. thru Fri. Grape Nuts Flakes Serial drama 2:30 -2:45 p.m. Wheatmeal 90 CBS stations Young & Rubicam, I nc. ORIGINATES: WABC

GENERAL MILLS, INC. Mon. thru Fri. Wheaties (410th Week on CBS) 10:15 -10:30 a.m. Knox Reeves Rebroadcast Advertising, Inc. Stories America Loves 11:45 -12 noon Drama 40 CBS stations ORIGINATES: WABC

8 GENE RAL I1ILLS, INC. Von. thru Fri. Softasilk Conlin ¿ed 10:00 -10:15 a.m. Blackett-Sample- Val iant Lady Rebroadcast Hummert 11:30 -11 :45 a.m. Ser al drama 10 CBS stations ORIGINATES: WABC

Ha rvey and Dell Mon., Tues., Wed. Gold Medal Flour Seri al drama 9:45 -10:00 a.m. Bisquick 31 CBS stations Blackett -Sam ple- ORIGINATE: WABC Hummert Th us We Live Thurs., Fri. Red Cross Info motional series 9:45 10:00 a.m. Batten, Barton, Durstine 31 CBS stations & Osborn, Inc. ORIGINATES: WBBM, W.IA

GULF OIL CORPORATION Sunday Motor Oil and Gas (425th Week on CBS) 7:30 -8:00 p.m. Young & Rubicam, Inc. 80 CBS stations Gulf Screen Guild Theatre ORIGINATES: KNX with Roger Pryor, etc, screen stars, Oscar Bradley's orchestra, John Hiestand

INTERNATIONAL CELLt'COTTON Friday Kleenex PRODUCTS COMPANY 9:55 -10:00 p.m. Lord & Thomas (13(tlt Ifrek on CBS) 54 CBS stations ORIGINATES: KNX Ginny Simms Son gs

INTERNATIONAL SILVER COMPANY Sunday International Sterling and (212,/t Week on CBS) 6:00- 6:30 p.m. 1847 Rogers Bros. 111 60 CBS stations Silverplate Silver Theatre ORIGINATES: KNX Young & Rubicam, Inc. Conrad Nagel, Narrator- director, j and guest stage and screen stars

IRONI ZED YEAST CO., INC. Tuesday Ironized least 136th [t eek on CBS) 8:00 8:30 p.m. Ruthrau/j & Ryan, Inc. Rebroadcast Arp r You a Missing Heir? 11 :30 12 mid. Dra ma 73 CBS stations ORIGINATES: WABC AI lelping Hand Mon. thru Fri. Dra ma 1.:00 -4:15 p.m. 4 CBS stations ORIGINATES: WABC Millialiiiiiiiiiiejni , ,

JOHNS- MANVILLE CORPORATION Mon. thru Fri. Insulation (35th Week on CBS) 8:55-9:00 p.m. J. Walter Thompson 56 CBS stations Company Elmer Davis ORIGINATES: WABC News

JOHNSON & JOHNSON Tuesday Band -Aid (52nd Week on CBS) 6:15 -6:30 p.m. Young & Rubicam, In 65 CBS stations Voice of Broadway with Dorothy Kilgallen and guest stars

KOLYNOS COMPANY Mon. and Tues. Kolynos

(478th Week on CBS) 12:30 -12:45 p.m. Blackett -S ample - 36 CBS stations Hummert The Romance of Helen Trent ORIGINATES: WBBM Serial drama

LADY ESTHER, LTD. Monday Face Powder, Face Crear (134th Week on CBS) 10 :00-10 :30 p.m. Rouge, Lipstick and 65 CBS stations Nail Polish Freddy Martin and his orchestra ORIGINATES: WABC Pedlar & Ryan, Inc. Popular music 1: LEVER BROTHERS COMPANY Monday Lux Toilet Soap (348th Week on CBS) 9:00 -10:00 p.m. I. Walter Thompson 70 CBS stations Company Lux Radio Theater 30 CBC stations Cecil B. DeMille, director, ORIGINATES: KNX with stars of stage and screen Drama

Big Town Thursday Rinso with Edward G. Robinson, Ona 9:30 -10:00 p.m. Ruthrauff & Ryan, Inc. Munson, Leith Stevens' Orchestra 70 CBS stations ORIGINATES: KNX Drama

Bright Horizon Mon. thru Fri. Lipton's Tea with Richard Kollmar 11:30 -11:45 a.m. Swan Soap Serial drama 49 CBS stations Young & Rubicam, Im ORIGINATES: WABC

Rebroadcast Swan Soap 2:00 -2:15 p.m. Young & Rubicam, Inc. 10 CBS stations ORIGINATES: WABC

10 .:k11 III4JN lI'1 1'11,1.1

LEVER BROTHERS COMPA1t Mon. thru Fri. Spry. Continued 11:45 -12:00 noon Ruthrau fJ & Ryan, Inc. Rebroadcast Aunt Jenny's Real Life Stories 2:15 -2:30 p.m. Dramatic sketches 61 (:BS stations 30 ( ;BC stations ORIGINATES: RARC

Big Sister Mon. thru Fri. Rinso Serial drama 12:15 -12:30 p.m. Ruthrau fJ & Ryan, Inc. 71 CBS stations 31 CBC stations ORIGINATES: W'ABC

LIGGETT & MYERS TOBACCO Red., Thurs.. Fri. Chesterfield Cigarettes COMPANY 10:00-10:15 p.m. Newell- Emmett Co. (192nd Week on CBS) 97 CBS stations ORIGINATES: WABC Glenn Miller and His Orchestra with Marion Hutton, Ray Eberle, and the Modernaires

C. E MUELLER COMPANY Wed., Thurs., Fri. Macaroni Products (138th lf'eek on CBS) 3:15 -3:30 p.m. Duane Iones Co. 12 CBS stations Mark Hawley and the News ORIGINATES: WABC

PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, (39th if;.ek on CBS) 8:00 -8:30 p.m. Boraxo Rebroadcast 20 Mule Team Borax Death Valley Days 11 :.30 12 :00 mid. Soap Chips Drama .59 CBS stations ORIGINATES: WARC McCann-Erickson, Inc.

PET MILK SALES CORPORATION Saturday Irradiated Pet Milk (437t1í 11feek on CBS) 9:45 -10:15 p.m. Gardner Advertising 61 CBS stations Company Saturday Night Serenade ORIGINATES: WABC Bill Perry, tenor; Jessica Dragonette, soprano; Warren Sweeney, Gustave Haenschen's Orchestra and Chorus

Mary Lee Taylor 'l mes. and Thurs. home economist 11:00 11:15 a.m. Household advice Rebroadcast 1 :45 -2 :00 p.m. 75 CBS stations ORIGINATES: KMOX PHILIP MORRIS & COMPANY, LTD. Friday PhilipPh Morris Cigarettes (295th 'reek on CBS) 9:00 -9:30 p.m. The Biow Company, I nc. Rebroadcast The Philip Morris Playhouse 11:30 p.m. -12 mid. Directed by Charles Martin with 100 CBS stations ORIGINATES: WABC i guest stars and Ray Bloch's Orchestra Dramas

The Crime Doctor Sunday Dramatic programs 8:30 -8:55 p.m. Rebroadcast 11:00 -11:25 p.m. 76 CBS stations ORIGINATES: WABC

I TIIE PROCTER & GAMBLE CO. Wednesday Ivory Snow (388th Ifi>ek on CBS) 9:00 -9:30 p.m. Benton & Bowles, Inc 70 CBS stations Shirley Temple in Junior Miss ORIGINATES: KNX Dreft Drama Blackett -Sam ple- Hummert

Ransom Sherman Wednesday Ivory Soap with Martha Tilton and Gordon 9:30 -10:00 p.m. Compton Advertising Jenkins' Orchestra 73 CBS stations Inc. ORIGINATES: KNX Variety

The Goldbergs Mon. thru Fri. Duz Serial drama 2:45 -3:00 p.m. Compton Advertising 56 CBS stations Inc. ORIGINATES: WABC

Life Can Be Beautiful Mon. thru Fri. Ivory Soap Serial drama 1:00 -1:15 p.m. Compton Advertising 58 CBS stations Inc. 25 CBC stations ORIGINATES: WABC

Woman in White Mon. thru Fri. Oxydol Serial drama 1:15 -1:30 p.m. Blackett -Sam ple- 58 CBS stations Hummert ORIGINATES: WBBM

12 THE PROCTER & GAMBLE CO. Mon. thru Fri. Crisco Continued 1:30 -1:45 p.m. Compton .4dvertisin 15 CBS stations Inc. Vic and Sade ORIGINATES: WBBM Serial drama

Road of Life Mon. thru Fri. Chipso Serial drama 1:45 -2:00 p.m. Pedlar & Ryan, Inc. 25 CBS stations ORIGINATES: WBBM

PRUDENTIAL INSURANCE Sunday Insurance Services COMPANY OF AMERICA 5:00 -5:45 p.m. Benton & Bowles, Inc. (148th Ireek on CBS) 60 CBS stations ORIGINATES: WABC Prudential Family Hour with Gladys Swarthout and Deems Taylor, Al Goodnman's Orchestra, and a chorus of mixed 1'o ices

THE QUAKER OATS COMPANY Wednesday Quaker Food I'roducts (19tH Reek on CBS) 7:30 -8:00 p.m. Ruthrau fj & Ryan. Inc. Rebroadcast That Brewster Boy 12 :00 mid. 12:30 a.m. Drama 67 CBS tationr ORIGINATES: WBBM

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes COMPANY 7:30-8:00 p.m. Prince Albert Smoking (465th 11 eck on CBS) Rebroadcast Tobacco 10 :30 11 :00 p.m. Rïllicttn Esty & BI ondic 79 CBS stations Company, Inc. with Penny Singleton and ORIGINATES: KNX Arthur Lake Domestic comedy The Boh Hawk Quiz Friday wi th Vaughn Monroe's Orchestra 7:30 -8:00 p.m. Quiz Rebroadcast 10:30-11 :00 p.m. 99 CBS stations ORIGINATES: WABC

SPEARMINT GUM Thursday Spearmint Guni (510th Reek on CBS) 10:15 -10:45 p.m. Arthur,1Ieyerhol & Co. 69 CBS stations The First Line ORIGINATES: WBINI Informationpl series

Scattergood Baines NIon. thru Fri. Serial drama 5:45 -6 :00 p.m. 77 CBS stations ORIGINATES: WBBM

13 I, E. R. SQUIBB & SONS Mon., Wed., Fri. Squibb Products (91st if êek on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 50 CBS stations Newell, Inc. Frank Parker ORIGINATES: WABC Songs

TEXAS COMPANY Sunday `Iexaco Products (253rd Week on CBS) 9:00 -10:00 p.m. Buchanan & Co. 85 CBS stations Texaco Star Theatre 11 CBC stations starring Fred Allen, with Kenny ORIGINATES: WABC Baker, Portland Hoffa, Al Goodman's Orchestra and the Texaco Workshop Players Variety

UNITED FRUIT COMPANY Mon. thru Fri. Bananas (9th Week on CBS) 6:45 -7:00 p.m. Batten, Barton, Dursti 37 CBS stations & Osborn, Inc. The World Today ORIGINATES: WABC News

U. S. TOBACCO COMPANY Monday Dill's Best (357th II eek on CBS) 8:30 -8:55 p.m. Model Smoking Tobac o Rebroadcast Arthur Kudner, Inc. Gay Nineties Revue 11:30 -11:55 p.m. starring Beatrice Kay, 63 CBS stations ORIGINATES: WABC Joe E. Howard, NtC, Florodora Girls, F Elm City Four, Jenny Lynn COLUMBIA PACIFIC BATIIASWEET CORI'ORATION Tues., Thurs. Bathasweet Products NETWORK (130th Week on CBS) 7:30 -7:45 a.m. PWT H. M. Kiesewetter ORIGINATES: KNX Advertising Agency Bob Garred Reporting News

+BROWN & WILLIAMSON Saturday Avalon Cigarettes TOBACCO CORPORATION 5:30 -5:45 p.m. PWT Russell M. Seeds Co ORIGINATES: KNX +Harry W Flannery News analyst

CALIFORNIA PACKING CORP. Mon. thru Sat. Del Monte Products (12th Week on CBS) 2:00 -2:15 p.m. PWT McCann-Erickson, Inc. ORIGINATES: KQW William Winter News

+CALIFORNIA PRUNE & APRICOT Saturday Sunsweet Prunes GROWERS ASSOCIATION 8:55 -9:00 p.m. PWT Long Advertising (3rd Week on CBS) ORIGINATES: KNX Service Dick Joy and the News News analyst

1I +Program or client not listed in previous CBS Program Book. COLUMBIA COLONIAL DAMES, INC. Friday Cosmetics PACIFIC (121st Week on CBS) 9:55- 10:00p.m.P %VT Glasser, Gale) & Co. NETWORK ORIGINATES: KNX Continued Find the Woman with Knox Manning

J. A. F OLLER & COMPANY Tuesday Folgers Coffee 5:15 -5:30 p.m. PWT Am erica's Home Front Raymond R. Morgan ORIGINATES: KNX Company Info -motional series

GALLENk.AMP STORES COMPANY Sunday Gallenkamp's Shoes 11:55-12:00 noon Long Advertising Dic k Joy and the News PWT Service Neu s analyst ORIGINATES: KNX

GENERAL FOODS CORPORATION Mon. thru Fri. Jello (358th Week on CBS) 4:00-1:15 p.m. PWT Young & Rubicatn, Inc. ORIGINATES: KNX The Second Mrs. Burton Dramatic serial

GENERAL PETROLEUM Monday Mobilgas, Mobiloil CORPORATION OF CALIFORNIA 9:00 -9:30 p.m. PWT Smith & Drunz, Inc. (66th Week on CBS) ORIGINATES: KNX 1 as There New s dramatizations

RICHARD IIUDNUT Monday Marvelous Cosmetics 118th If eek on CBS) 9:30 -10:00 p.m.PwT Benton & Bowles, Inc. ORIGINATES: KNX Ho Ilywood Showcase

LOS A NGELES SOAP COMPANY Mon. thru Fri. White King Soap (1.30th Week on CBS) 12:15-12:30 p.m. Sierra Pine Soap PWT Raymond R.Morgan Co Kn ox Manning ORIGINATES: KNX

Neu s

MACF 4DDEN PUBLICATIONS, INC. Mon., Wed., Fri. Liberty Magazine (311th Week on CBS) 7:30 -7:45 a.m. PWT Erwin Ifasey & Co. ORIGINATES: KNX Bo h Garred Reporting

MckE 5SON & ROBBINS, INC. Mon., Wed. Calox Toothpowder (87th [leek on CBS) 8:55-9:00 p.m. PWT J. D. Tarcher & Co., Inc. Sunday Dick Joy and the News 8:25-8:30 p.m. PWT Yews analyst

*Prugra 71 or client not listed in previous CBS Program Book. I COLUMBIA PACIFIC +MODE O'DAI CORPORATION Sunda) \lode O'Da) Products NETWORK 5:45-5:55 p.m. T Knox Manning Glasser, Gallo'

Continued & Company - News (Starts April 12)

NESBITT FRUIT PRODUCTS, INC. Saturday California Orange Drink (14th !reek on CBS) 5:45-5:55 p.m. PWT If 'alter K. Neill, Inc. ORIGINATES: KNX Boh Garred Reporting

PETER PAUL, INC. Mon., 'Wed., Fri. Mounds Candy (90th !reek on CBS) 5:45 -5:55 p.m. PWT Ten Crown Gum ORIGINATES: KNX Brisacher, Davis Bob Garred Reporting & Stall

PLANTERS NUT AND Friday Planters Salted Peanuts CHOCOLATE COMPANY 6:00 -6:30 p.m. PWT Planters Peanut Oil (78th !reek on CBS) ORIGINATES: KNX Raymond R.:11 organ Co What's on Your Mind?

SOIL OFF MANUFACTURING Tues., Thurs. Cleaning Fluid for COMPANY 5:45-5:55 p.m. PWT Walls and Woodwork (61st Week on CBS) ORIGINATES: KNX Buchanan & Co. Bob Garred Reporting News

SUNNYVALE PACKING COMPANY Mon., Wed., Fri. Rancho Soups (14th !reek on CBS) 10:45-11 :OOa.m.PwT Lord & Thomas ORIGINATES: KNX Jane Endicott, reporter Serial drama

UNION OIL COMPANY Mon. thru Fri. Gas and Oil (70th Week on CBS) 7:45 -8:00 a.m. PWT Lord & Thomas ORIGINATES: KNX Nelson Pringle News analysis COLUMBIA CALIFORNIA BEKINS VAN AND STORAGE CO. Mon., 'Wed., Fri. Moving and Storage NETWORK (28th Week on CBS) 5 :30-5 :45 p.m. PWT Brooks Advertising ORIGINATES: KNX Agency +Harry W Flannery News analyst

+GOLDEN STATE COMPANY LTD. Mon., Wed., Fri. Golden -V Vitamin Milk Dave Lane 3:00 -3:15 p.m. PWT Ruthraufj & Ryan Inc ORIGINATES: KNX Songs

16 +Program. or client not listed in previous CBS Program Book. COLUMBIA EIDEN';, INC. Tuesday Menthol Cough Drop CALIFORNIA (86t11 Week on CB.ti) 9:55- 10:00p.m.P1 T 1..41..1íathes, Inc. NETWORK Thursday Dave Lane 9:25 -9:30 p.m. PWT Songs ORIGINATES: KNX

SEASIDE OIL COMPANY Sunday Seaside Ethyl Gasoline and (51st !leek on CBS) 5:30 -5:55 p.m. PWT Silverol Motor Oil ORIGINATES: KNX The McCarty Company' Seaside Spelling Bee Liner WABC AMERICAN TOBACCO CO.* Mon. thru Sat. Lucky Strike Cigarettes SPONSORED (411 h Week on IT,9BC) 12:05 -12:07 a.m. Lord & Thomas PROGRAMS \nnouncements

THE BARBASOL CO.* Mon. thru Sat. Shaving Creane (451 h Week on If ABC) 7:00-7:15 a.m. Erwin Wasey & Co., Inc. Arthur Godfrey Participations

B.C. REMEDY COMPANY Mon. thru Sat. B.C. (30th (leek on ITABC) 7:00-7:15 a.m. Charles IV Hoyt & Arthur Godfrey Co., Inc. Participations

BEECH-NUT PACKING COMPANY* Tues., Thurs., Sat. Beechies Gum and (91/I (léek on ITABC) 8:25 -8:30 a.m. Confections Odd Side of the Kiews Newell-Emmett Co.

BOOK HOUSE FOIL CHILDREN Monday Book House 181h !leek on WA BC) 8:45 -9:00 a.m. Presba, Fellers & oman's Page of the Air Presba, Inc. with Adelaide Hawley Participations

BULOVA WATCH COMPANY Sun. thru Sat. Bulova Watches (658th Beek on If IBC) 10 Times Daily The Rimy Company Time Signals

*EATON PAPER CORP. "Ades., Thurs., Fri. ..Eaton's Highland.. (3rd !leek on IT /IBC) 7:00 7:15 a.nl. \\ riting Paper :Arthur Godfrey Grey Advertising Agency Inc. Participations

In addition to the number of weeks in which the client has used CBS Vetuiark facilities. +ftgram or client not listed in previous ( BS Program Book. 17 WABC SPONSORED +I. J. FOX* Tues., thru Suii. Furs PROGRAMS (70th Week on 8.4BC) 1:00-2:00 a.m. Continued Announcements

GENERAL BAKING COMPA:V1* Mon. thru Sat. Bond Bread (28th Week on WABC) 8:00 -8:00:40 a.m. Newell -Emmett Co. Announcements 8:13:30 -8:14:30 a.m.

GRIFFIN MANUFACTURING CO., Tues., Thurs., Sat. Shoe Polish, Whitener, INC.* 7:00 -7:45 a.m. and Dressing (29th Week on ff:1 BC) Bermingham, Castleman Arthur Godfrey and Pierce, Inc. Participations

ILLINOIS MEAT COMPANY Mon. thru Sat. Broadcast Brand Canned (22nd Week on W4 BC) 6:30 -6:55 a.m. Meats Arthur Godfrey Arthur Meyerhoß & Co. Participations

V. LA ROSA & SONS, INC. Wed., Thurs., Fri. La Rosa "Grade A"

(19th ll eek on 11 ABC) 8:45 -9:00 a.m. Macaroni Products M. H. Hackett, Woman's Page of the Air Inc. with Adelaide Hawley Participations

P. LORILLARD COMPANY* Mon. thru Sat. Old Gold Cigarettes (38th Week on W1 BC) 7:00 -7:45 a.m. J. Walter Thompson Co., Inc. Arthur Godfrey Participations

MARLIN FIREARMS COMPANY Mon. thru Sat. Marlin Razor Blades (47th Week on WABC) 6:55 -7:00 a.m. Craven & Hedrick, Inc. Early Riser's News

MELVILLE 5110E COMPANY Mon., Wed., Fri. Thom McAn Shoes (176th Week on WABC) 7:45 -8:00 a.m. Neff- Rogow, Inc. Early Morning News

+MUTUAL BENEFIT HEALTH AND \Ion. thru Sat. Health and Accident ACCIDENT ASSOCIATION 7:00 -7:45 a.m. Policies Arthur Godfrey M. H. Hackett, Inc. Participations

*ln addition to the number of weeks in which the client has used CBS Network facilities. 18 +Program or client not listed in previous CBS Program Book. WABC PEPSI-COLA COMI'A1 1 " Mon., \Ved., Fri. Pepsi -Cola SPONSORED (88th Iféek on R'9130 8:30 -8:45 a.m. Newell Emmett Co. PROGRAMS The Missus Goes A- Shopping Quiz

sNEFFIELD FARMS COMPANY, INC. Tues., Thurs. Cottage Cheese

(7th Week on !f ..1 BC) 8:45-9:00 a.m. N. R' Ayer & Son, Inc. Woman's Page of the Air with Adelaide Hawley Participations

SOCONY- VACUUM OIL CO., INC.* Mon. thru Sat. Gasoline, Oil, and (35th Reek on WA BC) 10:45 -11:00 p.m. Specialties

J. Stirling Getcltell, Inc. Mark Hawley :Yews Joh n Allen \\"olf Tues., Thurs., Sat. .1'rws 7:45-8:00 a.m.

TILE S'I'UDEIBAKER CORPORATION* Mon., Wed., Fri. Institutional (9th !reek on 1r I BC) 6:10 -6 :15 p.m. Roche, Williams & Sunday Cunnyngham, Inc. Erie Sevareid 12:00 12:15 p.m. News

TERMI NAL BARBER SHOPS, INC.* Mon. thru Sat. Barber Shop Services (9th Reek on 11.-1 BC) 7:00-7:45 a.m. ,!!axon, Inc. Arthur Godfrey Participations \\onian's Page of the Air Tuesday Beauty Salons with Adelaide Hawley 8:15 9:00 a.m. Maxon, Inc. Parttci pat ions

WASTE PAPER CONSI, PIING Mon. thru Sat. Paper Conservation INDI STRIES 7:00 7:15 a.m. Olian Advertising Co. ( 30th Meek on If -1 BC) Arthur Godfrey Participations

WEST DISINFECTING COMPANY Mon., Wed., Fri. CN (39th !reek on if 'IBC) 8:25 -8:30 a.m. ,!loser & Cotins, Inc. It Takes a \\omnau with Frances Scott

/rnn to the rurnrher of weeks in which the client has user! (I ' 1 ettuork facilities 19 CBS SUSTAIUi1 PILOGILAIIS

are chosen because they are timely, exciting, and balanced. These three standards of selection produce a diverse, flexible program schedule, carefully designed to win and retain the interest of mil- lions of listeners. To maintain its flexibility -to continue to present the most highly contemporary and most stimulating sustaining programs on the air - Columbia finds it necessary from time to time to alter some details in its schedule. These day -to -day and even hour -to -hour changes are reported, when possible, in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 21

2. DRAMATIC SERIES Page 22

3. WAR PROGRAMS Page 22

4. LIGHT ENTERTAINMENT Page 23

5. SERIOUS MUSIC Page 24

6. EDUCATIONAL PROGRAMS Page 26

7. CHILDREN'S PROGRAMS Page 28

8. PERSONALITIES Page 28

9. RELIGIOUS BROADCASTS Page 28

CBS SHORT WAVE BROADCASTS Page 29

SPECIAL BROADCASTS: MARCH Page 30

20 NEWS News Summaries, Analyses Columbia's staff of air reporters in foreign BROADCASTS and Broadcasts from Abroad capitals, in New York, and in Washington cover

SCHEDULED PERIODS the second world war according to a regular

MONDAY TIIRU SUNDAY pattern of summaries, analyses, and news broadcasts from abroad. The schedule is sup- plemented with special events and sharpened by frequent addresses by public figures, his- torians, and political or military experts. News Broadcasts: Edward R. \furrow, Bob Trout and Charles Collingwood from London: William J. Dunn from Melbourne, Australia; George Foster from Sydney, Australia; John Raleigh from Darwin, Australia; «ebley Edwards from Honolulu; Larry Lesueur from Russia: Howard K. Smith from Berne; Ber- uardValery from Stockholm: Edward Chorlian from Cairo; Winston Burdett from Ankara; Herbert Clark from Buenos Aires; Elmer Davis, Cecil Brown, Linton Wells, Major George Fielding Eliot, \\ illiam L. Shirer, John Daly from New York; Albert Warner, Eric Sevareid and John Purcell from Washington; 8:00 -8 :15 a.m., MONDAY TIIRU SATURDAY; 6:15 -7:00 p.m., SATURDAY: 9:O0-9:15 a.ni., SUNDAY TIIEll SATURDAY; 10:45- 11:00 p.m., MONDAY TARE' SATURDAY; The World Tonight, 8:00 -8:30 p.m., st \D.AY. News Summaries: 6:30,9:00 a.m., l:15 p.m., 12:55 a.m., \IOND.AY TARE' FRIDAY; 3:15 p.m., MONDAY AND TUESDAY; 2:00 p.m., 1:30 p.m., 6:00 p.m., SATURDAY; 8:00 a.m., 1:30 p.m.,

2:55 p.m., SUNDAY ; 12:55 a.m., SATURDAY. .News Analyses: Elmer Davis, 8:55 -9:00 p.m., SATURDAY AND SUNDAY; Linton Wells, 12:00 - 12:05 a.m., MONDAY TIIRU SATURDAY; 11 :00- 11:15 p.m. MONDAY, Elmer Davis; TUESDAY, William L. Shirer; WEDNESDAY, Major G. E Eliot; THURSDAY, Albert Warner; FRIDAY, Bob Trout. (See also sponsored news programs.)

Headlines and Bylines In this period, Major George Fielding Eliot 11:00 11:15 p.m. stresses the military aspects of the war. -filbert EACH SUNDAY \1 artier describes the \\ ahington scene, and \C aryen Sweeney reviews the week's news. DRAMATIC SERIES Columbia Workshop 'the Columbia \\orkshop remains the foremost 2:30 -2:55 p.m. program on the air devoted to experimental EACH SUNDAY broadcasting. William Spier is the producer. APRIL 5: "Miracle of the Danube" by Maxwell 1nderson. Charles Vanda directs.

APRIL 12: "He Shoulda Stood in Elba" by Ralph Tolleris. APRIL 19: "Play Ball" by Lou Hazam. Earl \1cGill directs. APRIL 26: "Looking for Susie" by Fifi Garbat and Carol Warner. Guy Della -Cioppa directs.

4:30 -5:00 p.m. Previously performed Workshop productions EACH SUNDAY of unusual interest and merit are presented in

(Starts May 31) a summer series of Columbia Workshi P Revivals. WAR PROGRAMS Report to the Nation This informal, factual series brings the Amer- 9:30 -10:00 p.m. ican people a report each week on the inside EACH TUESDAY workings of their government. Each program describes the government's operation in a problem or event rich in public interest. Albert Warner is the chief narrator, and the series is produced by Brewster Morgan.

Spirit of '42 Concerts given by the Navy, Marine, and Arn 2:00 -2:30 p.m. Bands are broadcast each week with brief a d- EACH SUNDAY dresses by high -ranking officers.

Victory Begins at Home Using facts secured from authoritative gov- 11:00 -11:15 a.m. ernment sources, Arthur Godfrey presents an MONDAY, WEDNESDAY, FRIDAY informative program relating the government's war activities to the lives of every consumer.

They Live Forever A program about American sacrifice, courage, 10:30 -11:00 p.m. and heroism in the present war. Charles Vanda EACH SUNDAY is the producer and director. Howard Teich - man and Jerry Lawrence are the writers. Lyn Murray writes and directs the music.

Calling Pan -America CBS draws the Americas closer together. 6:15 -6:45 p.m. Heard throughout the western hemisphere, this EACH SATURDAY new series "calls" a different nation to the microphone with a vivid radio -picture of its daily life and culture.

22 WAR Thi s Is\\ar! Directed by Norman Corw in. and sponsored PROGRAMS k. 7:00 -7:30 p.m. jointly by the four major networks, this series EACH SATURDAY is designed to dramatize and to interpret the (Ends Clay 2) wartime resources and activities of the United States to the American people and to the world.

women in War Produced by the CBS Hollywood studios, this 7:00-7:30 p.m. program is designed to give a clear and in- EACH SATURDAY spiring picture of women's effort in the war (Starts May 9) program.

God's Country Milton Bacon tells stories of America's small 11:15-11:30 a.m. towns and the way of life they represent. Burl EACH SATURDAY Ives sings songs of the region.

F.O .B. \\ JR and CBS present a program of music by

3:3C I 4:00 p.m. the \\ JR orchestra. songs by the \\JR chorus.

EACI I SATE RDAY and a report by a leading industrial leader on the progress Detroit is making in the production of war material.

U. S . Marine Band Captain William Santelmann conducts the 10:00-10:30 a.m. band from the auditorium of the Marine Bar-

EAC1 I SATURDAY racks in Washington.

The I nited States' War Aims What we are fighting for is discussed by nota- 6:15 -6:3O p.m. ble speakers in a series of six weekly pro- EACH THURSDAY grams arranged at the request of the \\ar (Starts April 2) Department and designed to make our fighting men the best informed in the world.

APRIL 2: Edward R. \furrow. "The Road to \\ ar "; APRIL 9: Leigh White. "The War to Date "; APRIL 16: William L. Shirer, "Your Enemies, the Fascists "; APRIL 23: Quentin

Reynolds, "Our - Allies, Your Comrades in \rtns .APRIL 30: Herbert Agar, "What \\e Are Fighting For ": at.AY 7: Sergeant Alvin C. York. "\ Freedom Worth Fighting For ". LIGHT What's New'At The Zoo? John Reed King interviews, on location, the ENTERTAIN- l :35 -2:00 p.m. men and women who collect and care for the MENT EACH SUNDAY animal inmates of the Bronx Zoo. LIGHT

ENTERTAIN- Matinee at Meadowbrook An hour jamboree of dance music for "your 1° MENT 4:00 -4:30 and 4:35 -5:00 p.m. minded" Columbia listeners, featuring tl e Continued EACH SATURDAY orchestra of Glen Gray.

Sing Along This program provides a golden opportuni ty 5:30 -5:45 p.m. for all bathroom baritones and kitchen co n- It MONDAY THRU FRIDAY traltos. invites the listener to act as soloih e with the accompaniment of the Landt Trio.

Vera Barton Miss Barton, young song stylist, is featured in 6:30 -6:45 p.m. a series of programs of popular songs. Walter TUESDAY AND THURSDAY Gross conducts the orchestra.

Golden Gate Quartet These harmony groups are featured on tl e Four Clubmen, Symphonettes Columbia Network through the week. Eac h VARIOUS HOURS group has a distinctive vocal style and is a CBS favorite.

The Romance of This program features Alfredo Antonini's o r- Latin America chestra and Olga Coelho's singing. It also pr e- 10:30 -10:45 p.m. sents each week a legend of South Ameri( a EACH MONDAY with special music composed by Terig Tucc i. Joe Gratz is the writer- director.

Dance Orchestra America's leading dance bands provide a fu 11

VARIOUS HOURS schedule of current hits and old favorites 1 o

MONDAY THRU SUNDAY Columbia listeners each evening. SERIOUS MUSIC New York Philharmonic - The New York Philharmonic -Symphony Or- Symphony Orchestra chestra, broadcasting for the twelfth consecu- on CBS, is its centennial 3:00 - 4:30 p.m. tive year celebrating EACH SUNDAY season. Bruno Walter and John Barbarolli

(Ends April 19) conduct. Deems Taylor is intermission corn- mentator.

Columbia Broadcasting Howard Barlow, brilliant conductor, brin g

Symphony hack the Columbia Broadcasting Symphon y 3:00 -4:30 p.m. EACH SUNDAY for its seventh series of summer concerts.

(Starts April 26)

Cleveland Orchestra WGAR and CBS present the famous Cleve- 5:00 -6:00 p.m. land Orchestra in a weekly series of symphony EACH SATURDAY concerts originating from Severance Hall in Cleveland. Dr. Artur Rodzinski conducts the orchestra. Kay Halle is program commentator

24 SERIOUS Philharmonic Young The New York Philharmonic -Sy mphony Or- MUSIC People's Concert chestra presents a concert especially for young 11:05-12:00 noon people. Rudolph Ganz is the conductor.

SA TURDAY, APRIL 18

Budapest String Quartet From the Library of Congress in Washington, 5: 00-6:00 p.m. D. C., CBS airs these programs of chamber EACH SATURDAY music by this famed instrumental group. (Starts April 25)

Columbia's Weekday This is an unusual series of programs, em- Schedule of Fine Music bracing great symphonic, vocal and chamber 3: 30-4:00 p.m. music works. It includes seldom- performed Sl, NDAY THRU SATURDAY American works, standard and little -known concerti, and great songs of all the ages.

SUNDAYS: 11:05 to 11:30 a.m., April 5-May 3. Milestones in American Music; May 10-June 28, Vera Brodsky, pianist. MONDAYS: 3:30 to 1:00 p.m.. April 6, Stars in the Orchestra. Vera Brodsky, pianist; April 13 -April 27, League of Composers with the Columbia Concert Orchestra, Howard Barlow conducting; May 4, Columbia Concert Or- chestra conducted by Francisco Mignone; May 11 May 25, One -act operas, Bernard

Herrmann conducting; June 1 -June 29. Com- positions with voice, Bernard Herrmann conducting.

TUESDAYS: 3:30 to 4:00 p.m., April 7 April 21, Eileen Farrell. Robert Nicholson. with the Deutsch Ensemble; April 28-June 30. Navy Band. WEDNESDAYS: 3:30 to 1:00 p.m., April 8 -April 22. Keyboard Concert Series; April 29 July 1, Eileen Farrell and Columbia Concert Or- chestra, Howard Barlow conducting. THURSDAYS: 3 :30 to 4:00 p.m., April 9 -May 28, Cincinnati Conservatory of Music; June 4-July 2, Keyboard Concerts. FRIDAYS: 3:30 to 4:00 p.m., April 11 July 3, British -American Festival Series. Bernard Herrmann conducting.

SATURDAYS: 5:00 to 5:30 p.m.. June 6-July 414. The Columbia String Orchestra.

25 SERIOUS MUSIC Frone the Organ Loft Famous organist Julius Mattfeld in Columbia'; Continued 9:15 -9:45 a.m. well known series of organ recitals with a vas EACH SUNDAY repertory of works for the instrument. EDUCATIONAL PROGRAMS CBS ADULT "Invitation to Learning ", "The People's Plat EDUCATION BOARD form" and "Report to the Nation" are presen tations of the Department of Education arranged with the counsel of Columbia's Adul Education Board. Members of the Board art representative of the nation's leading educa tors and publicists.

School of the Air of the The School of the Air of the Americas, nota Americas broadcast in the Latin American Republics 9:15 -9:45 a.m. under the guidance of a Pan American Coun (Eastern Time Zone) cil, is in its thirteenth year on CBS. An esti 2:30 -2:55 p.m. mated 5,000,000 students in the United State (Central Time Zone) alone listen regularly to the series. 9:30 -10:00 a.m. MONDAYS -Americans at Work (Mountain Time Zone) APRIL 6: Waterpower Workers. 1:30 -2:00 p.m. APRIL 13: Forest Rangers. (Pacific Time Zone) APRIL 20: Coastguards. MONDAY THRU FRIDAY TUESDAYS - Music of the Americas APRIL 7: Symphonic Compositions. APRIL 14: The Abstract Modernists. APRIL 21: A Résumé and Speculation on the Future.

WEDNESDAYS - New Horizons: Lands of New World Neighbors APRIL 8: The Lone Star Rises. APRIL 15: Gateway to the Setting Sun. APRIL 22: Wheels Roll Westward.

THURSDAYS -Tales from Far and Near APRIL 9: The Kid from Tomkinsville. APRIL 16: To be announced. APRIL 23: Oscar, the Trained Seal and Osca in the Hospital.

FRIDAYS - This Living World (These programs suspend for APRIL 10: The Americas and the Far East. the summer April 24, and they APRIL 17: The European Struggle. will be resumed October 5.) APRIL 24: The World to Come.

26 EDUCATIONAL Invitation to Learning This series in% ites listeners to read or re -read PROGRAMS 11:30 -12:00 noon the world's great books discussed by Mark EACH SUNDAY Van Duren and special guests.

APRIL 5: Doyle "Sherlock Holmes ".

APRIL 12: Horace "Odes and Satires ".

APRIL 19: Rabelais "Gargantua and Pantagruel ". APRIL 26: Descartes "Discourse on Method ".

MAY 3: James "Turn of the Screw ".

MAY 10: Bible "Psalms ".

mAY 17: Ibsen "Wild Duck ".

MAY 21-: Rousseau "Social Contract ".

1IAY 31: t.. S. Grant "Memoirs ".

The People's Platform Lyman Bryson entertains four Americans at 8:3 0-8:55 p.m. dinner and draws them into an extemporane- EACH TIR RSDAY ous discussion of current problems and an informal exchange of ideas.

Colu mhia's Country Journal Garles Stookey, Columbia's director of agri-

3:00- -3:30 p.m. cultural programs. presents a roundup of farm EACH SATURDAY news, and interviews distinguished agricultural authorities and leaders. From \C ashing- ton. Charles \\ orcester summarizes the week's agricultural news.

Spotlight on Asia With the outbreak of war in the Pacific. this

4. 15 -4:30 p.m. series on the Far East has assumed a new EACH MONDAY importance. Experts speak through the cooperation of the American Council of the Insti- tute of Pacific Relations.

Liyil mg History An outstanding historian is invited to the 1:15 1:30 p.m. microphone to discuss and interpret recent EACH TUESDAY happenings in ternis of the past history.

Chil Aren Also Are People Weekly talks are presented by specialists in 1:15 1:30 p.m. the field of child guidance. EACI WEDNESDAY

Highways to Health A series of instructive medical talks arranged 1:15 -4:30 p.m. by the N.Y. Academy of Medicine. EACI THURSDAY

27 EDUCATIONAL PROGRAMS Exploring Space Professor William H. Barton, Jr., Curator of C,ntinued 1:15-4:30 p.m. the New York Hayden Planetarium, delves into EACH FRIDAY the fascinating life stories of America's great astronomers and their achievements.

Of Men and Books Professor John T. Frederick of the 1\ledill 2:05-2:30 p.m. School of Journalism, Northwestern Univer- EACH SATURDAY sity, discusses recently published books and brings their authors to the CBS microphone.

Adventures in Science Watson Davis interviews prominent scientists 1:30 -1:45 p.m. on these CBS programs, planned in conjunc- EACH SATURDAY tion with Science Service, Inc. CHILDREN'S PROGRAMS Let's Pretend This series, which dramatizes the world's great- 11:30 -12:00 noon est fairy tales, has won more awards than any EACH SATURDAY other children's program. Directed by Nila 1:00 -1:30 p.m. Mack and presented by a cast of child actors, SATURDAY, APRIL 18 ONLY "Let's Pretend" has in 1941 won awards fr om the Women's Press Club, Motion Picture Dail y, and Ohio State University. PERSONALITIES The Garden Gate Tom Williams, horticultural expert of WL AC 9:30 -10:00 a.m. in Nashville, "the old dirt -dobber," answe EACH SATURDAY about trees, plants, birds and insec ts, and advises on gardening in wartime. Wa ih- ington reports on the War Garden Drive.

Olga Coelho and Burl Ives These two outstanding folk singers present to 10:30-10:45 p.m. their own guitar accompaniment songs of t he EACH FRIDAY people of the twenty -one American republi cs. RELIGIOUS BROADCASTS Church of the Air The Church of the Air is in its eleventh co n- 10:00 -10:30 a.m. secutive year of Sunday morning and aft e 1:00 -1:30 p.m. noon religious broadcasts. The pulpit f EACH SUNDAY Columbia's Church of the Air is availab le, impartially, to all religious faiths in Ameri c a,

and speakers who use this pulpit enjoy freee- of expression, so long as their messages in no way attack the religious faith of others.

Wings Over Jordan This program of religious talks and spirituals 10:30 -11:00 a.m. presents talks by outstanding Negro leaders EACH SUNDAY in all fields of endeavor. Rev. Glenn T. Settle conducts the program which also features the 30 voice Wings Over Jordan Choir.

98 SPECIAL CBS New s and News Features News in ten languages -a comprehensive SHORT WAVE BROADCASTS In English: schedule of thirty -four fifteen- minute periods 6:30-6:45 a.m., 6:45 -7:00 a.m. per day, more than three hundred per week - TO EUROPE AND THE 2:30 -2:45 p.m., 2:45 -3:00 p.m. is now directed to shortwave listeners in NEAR EAST 1:30 -4:45 p.m. Europe, Africa, and the Near East by Colum- In French: WCBX New York bia's international station, \VCBX, and the R'CRC York 8:00 -8:15 a.m., 8:15-8:30 a.m. New new CBS transmitters, R'CRC and \VCDA. The R'CDA New York 11:00-11:15 a.m., 11:15 -11:30 a.m. seven -day -a -week, "around the clock" sched- 2:00 -2:15 p.m., 2:15 -2:30 p.m. ule begins early in the day in New York and 4:15 -4:30 p.m. ends in the late afternoon, which is afternoon In German: and evening in Europe. The languages include 7:00-7:15 a.m., 7:15 -7:30 a.m. English, French, Italian, German, Polish, 10:00 -10:15 a.m., 10:15 -10:30 Serbo- Croatian, Dutch, Swedish, Arabic, and a.m. Turkish. A staff of fifty persons is required to 1:00 -1:15 p.m., 1:15 -1:30 p.m. 4:00-4:15 p.m. build these broadcasts, all news stemming from In Italian: a central news room located in newly -con- 9:00 -9:15 a.m., 9:15 -9:30 a.m. structed quarters in the CBS Studio Building. 12:00 noon -12:15 p.m., 12:15- All the news services and facilities available to 12:30 p.m. the network itself have been installed there. 3:00 -3:15 p.m., 3:15 -3:30 p.m. In Polish: 12:45 -1:00 p.m., 3:45-4:00 p.m. In Serbo- Croatian 12:30 12:45 p.m., 3:30-3 :45 p.m. In Dutch: 1:30-1:45 p.m. In Swedish: 9:45 -10:00 a.m., 1:45 -2:00 p.m. In Turkish: 11:45 -12:00 noon In Arabic: 11:30-11:45 a.m.

SPECIAL CBS New and News Features From late afternoon to late evening, WCBX, SHORT WAVE In Spanish: \`'CRC, and WCDA direct their powerful BROADCASTS 4:00-4:15 p.m., 6:45-7:00 p.m. beams to Latin America. These broadcasts, iu TO LATIN 7:00-7:15 p.m., 8:45-9:00 p.m. Spanish and Portuguese, bring to Columbia's AMERICA 10:00-10:15 p.m. new Network of the Americas - Cadenas de las WCBX New York ln Portuguese: Americas -a growing parade of the best enter- R'CRC New York 1:00-4:15 p.m., 6:45-7:00 p.m. tainment in the hemisphere. News leads off WCDA New York 8.1.5-9:00 p.m. Columbia's Latin American broadcasting each In English: 9:00-9:15p.m.,10:45- 11:00p.m. day, and other news and news- feature periods are transmitted throughout the evening.

29 PEUIÂ1L Dh1OtDUAXTS: IIARC11

Columbia's Special Feature broadcasts are arranged on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the following partial list of March programs which were arranged too late for inclusion in the last issue of THE COLUMBIA PROGRAM BOOK.

PUBLIC AFFAIRS MARCH 7: Mrs. L. Frissell. Miss Mildred Lynn, and Dr. Henry Darlington spoke on MARCH 1: Miss Irene Ward, chairman of "Salvage for the Defense Program ", 11:05- the British Woman Power Committee. and 11:15 a.m. Dr. Lena M. Phillips spoke on the Eighth MARCH 7: C. A. Barnett, Director of Asso- Annual Observance of International Day of ciated National Press and William I. Bibson, International Federation of Business and Managing Editor of Afro- American News- Professional Women. 7:15 -7:30 p.m. paper discussed the National Negro News- MARCH 1: Assistant Secretary of War John paper Week, 10:15 -10:30 p.m. J. McCloy spoke on "The Army Seeks Offi- MARCH 7: Mr. Joseph T. Higgins, Collec- cers", from Washington, 12:15 -12:30 p.m. tor of Internal Revenue, Third District of New York, spoke on "Your Income Tax ", MARCH 3: Senator Edwin C. Johnson, un- 1 :45-2 :00 p.m. der the auspices of World Peaceways, Inc., delivered an address on "A People's War MARCH 8: Sir Girja Shankar Bajpai, Agent and Peace ", 10:30-10:45 p.m. General of the Government of India in U. S., spoke under the auspices of the Institute for MARCH 5: Floyd B. Odium spoke in con- Pacific Relations, 7:15 -7:30 p.m. nection with the annual dinner of the Greater MARCH 10: Senator James E. Murray dis- New York Safety Council on the topic "Safety cussed the problems of small business in Speeds Victory 11:15 -11:30 p.m. ", these times under the auspices of the Ameri- MARCH 6: Henry F. Pringle, Acting Assist- can Business Congress, 10:30 -10:45 p.m. ant Director, Bureau of Production, Office of MARCH 14: Celebrating the 13th Anniver- Facts and Figures, spoke on "The Strategy sary of the Camp Fire Girls of America, Vin- of Truth" before the National Council of cent Price and a supporting cast dramatized `'omen of the U. S. Inc., 4:30 -4:45 p.m. the work of this group, 1:15 -1:30 p.m.

MARCH 7: Miss Julia C. Stimson, chair- MARCH 14: Miss Erika Mann, daughter of man of the Nursing Council on National Thomas Mann, spoke on "Music in Wartime" Defense, discussed the need for recruitment in reply to Deems Taylor's Philharmonic of student nurses, 1:25 -1:30 p.m. broadcast of February 22, 10:15 -10:30 p.m.

30 MARCH 14: Dr. Hu Shill. Ambassador of SPECIAL EVENTS the Chinese Republic to the United States. MARCH spoke on "China, Too, Is Fighting to Pre - 9: President Roosevelt, Vice Pres- serve a Way of Life ", at the Annual Joint ident Wallace. and Secretary of Agriculture Luncheon of the High School Teachers Asso- Wickard spoke to farmers and to consumers ciation of New York City, 2:30 -3:00 p.m. of farm products on "Speeding Wartime Farm Production ", 9:45-10:03 p.m. MARCH 17: Mrs. Carmel Snow, Editor of MARCH 10: Ed ( Archie) Gardner. George Harper's Bazaar spoke on "Women's Fash- Jessel, Sophie Tucker. and Dinah Shore ions in Wartime ", 6:30 -6:45 p.m. were heard in a network preview of the Navy MARCH 21: L. W. Tomarkin, National Relief Show in New York's Madison Square Chairman and Founder of the Legion of Garden. 11:30-12:00 midnight. Alien Volunteer Blood Donors for the Amer- MARCH 29: CBS. mindful of the travail of ican Red Cross, discussed "Alien Physicians a world at war, hailed the recurring miracle Blood Donors Day ", 2:50 -3:00 p.m. of the Resurrection in seventeen programs broadcast during the Holy Week, from Palm MARCH 21: Under Secretary of the Navy Sunday through Easter. Included in these James N'. Forrestall and Vice Admiral S. M. were the Robinson, Chief of Procurement and Mate- broadcasts sunrise Easter service rial, delivered talks on "The Navy's Produc- from Arlington Cemetery. Easter messages tion Needs ", 10:15 10:30 p.m. from Prelates of many creeds. and the traditional performance of Brahms "Requiem ". MARCII 23: Attorney General Francis MARCH 29: The world premiere of Ran- Biddle discussed the subject "Internal Tol- dall Thompson's "Solomon and Ballris", an erance", from the Mayflower Hotel in Wash- opera commissioned jointly by the Colum- ington, 10:30 -10:45 p.m. bia Broadcasting System and the League of Composers, was performed under the direc- MARCH 24: Representative Charles I. Fad - dis, Democrat of Pennsylvania. delivered an tion of Howard Barlow. Mona Paulee, Nadine address on "The Shortage of Scrap Iron in Conner, John Gurney, and Carlo the United States ", 10:30 -10:45 p.m. Corelli were soloists. 1:35-2:30 p.m. MARCH 29: Mme. Maria Kurenko, inter- MARCIt 28: Dr. H. V. Evatt, Attorney Gen- nationally famed soprano. was soloist on the eral and Minister for External Affairs in Russian War Relief program from Chicago. Australian Government, spoke from the 11 :15 -11:30 p.m. Overseas Writers Banquet. He was introduced by Barret Never, President of the Overseas MARCH 31 : Admiral E. J. Marquart. com- Writers Club, 10:15 10:30 p.m. mandant of the Third Naval District, and Dr. David de Sola Pool, official advisor to MARCII 29: Edward R. Murrow, Chief of the War and Navy Departments on religious the CBS Foreign Correspondents. introduced matters pertaining to men in the armed forces Ambassador John G. Winant. who spoke were heard on a special program on the eve about conditions in England, 7:15 -7 :30p.m. of the Feast of the Passover, 10 :00-10:30 p.m.

T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M Sales and administrative offices: 485 Madison Avenue, New York 182 Tremont Street, Boston 410 North Michigan Avenue, Chicago 902 Fisher Building, Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte, North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel, San Francisco 84 Hallam Street. W.1, London Cable address, Columbia, New York This is my last broadcast as I have been called into the government service. " - Elmer Davis THE COVER: On June 15, Elmer Davis resigned as CBS news analyst to accept President Roosevelt's appointment as director of the government's new Office of War Information. SI IIIIER. 191'

THE I1OLHIBIA 1 PROGILflI 6001

CBS SPONSORED l'ROGRA)1S: page 4

CBS PACIFIC NETWORKS SPONSORED PROGItAN1S: page 13

CBS SUSTAINING l'R(1(:R NIS: page 16

Published quarterly for advertising executives by

THE COL1-Vi1I B I)CASTI\G SYSTEM

485 Madison Avenue., New York City, N. 1.

July 1, 19-12 UOLUIIIIIA ET%VORK CL1ETS

AUTOMOTIVE Palmolive Shave Cream, CHRYSLER CORPORATION: Palmolive Brushless Shave, Plymouth, Dodge, DeSoto, Colgate Tooth Powder . Page 6 Chrysler motor cars Page 5 COLONIAL DAMES, INC.: GENERAL MOTORS CORP.: Cosmetics Page 13 Institutional Page 8 EMERSON DR UG CO.: Bromo- Seltzer Page 6 CIGARETTES & TOBACCO RICHARD HUDNUT: AMERICAN TOBACCO COMPANY: Marvelous Cosmetics Page 14 Lucky Strike Cigarettes . . . . Page 4 IRONIZED YEAST CO., INC.: BROWN & WILLIAMSON TOBACCO CORP.: Ironized Yeast Page 8 Avalon Cigarettes Page 13 JOHNSON & JOHNSON: GENERAL CIGAR COMPANY: Band -Aid Page 9 Van Dyck Cigars Page 14 LIGGETT & MYERS TOBACCO COMPANY: KOLYNOS COMPANY: Page 9 Chesterfield Cigarettes . . . . Page 10 Kolynos P. LORILLARD COMPANY: LADY ESTHER, LTD.: Old Gold Cigarettes Page 10 Face Powder, Face Cream, PHILIP MORRIS & COMPANY, LTD.: Rouge, Lipstick and Nail Polish . Page 9 Philip Morris Cigarettes . . . . Page 11 LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) R. J. REYNOLDS TOBACCO COMPANY: Camel Cigarettes, Lux Toilet Soap, Swan Soap . . Page Prince Albert Smoking Tobacco . Page 12 LOS ANGELES SOAP COMPANY: U. S. TOBACCO COMPANY: White King Soap, Page 14 Dill's Best, Model Tobacco . . . Page 12 Sierra Pine Soap MANHATTAN SOAP COMPANY: CONFECTIONERY Sweetheart Soap Page 14 CURTISS CANDY COMPANY: MC KESSON & ROBBINS, INC.: Candy Page 6 Bexel Page 15 WM. WRIGLEY JR., COMPANY: THE PROCTER & GAMBLE COMPANY: Douhlemint, Spearmint . . . . Page 13 (See also Laundry Soaps; Foods) Ivory Soap, Camay . . . . Page 11 DRUGS & TOILET GOODS E. R. SQUIBB & SONS: Squibb Products . . . Page 12 ANACIN COMPANY: 4 Anacin Page FOODS & BEVERAGES BAYER COMPANY: Bayer Aspirin Page 4 BOWEY'S, INC.: Dari -Rich Products Page 4 BISODOL COMPANY: Bisodol Page 4 CALIFORNIA FRUIT GROWERS EXCHANGE: Lemons . . Page 5 CHAMBERLAIN SALES CORP.: Sunkist Oranges, Hand Lotion Page 13 CALIFORNIA PRUNE AND APRICOT CHESEBROUGH MANUFACTURING COMPANY: GROWERS ASSOCIATION: Sunsweet Prunes Page 13 Vaseline Preparations . . . . Page 5 COLGATE- PALMOLIVE-PEET COMPANY: CAMPBELL SOUP COMPANY: (See also Laundry Soaps) Campbell's Soups, Pork and Colgate Dental Cream, Beans, and Tomato Juice . . . . Page S COCA -COLA CO \IPA \Y: LEY ER BROTHERS COMPANY: Coca -Cola Page !See also Drugs; Foods) Rino Page 9 BAKING COMPANY, INC.: CONTINENTAL PACIFIC COAST BORAX CO.: . . Page 6 Wonder Bread, Hostess Cake 20 Mule Taal Borax and GENERAL FOODS CORPORATION: Borax Soap Chips. Boraxo . Page 10 (See also Laundry Soaps) TIIE PROCTER & GAMBLE COMPANY: Grape Nuts, Grape Nuts Flakes, (See also Toilet Goods; Foods) Sanka Coffee, Postum, Ivors Snms, Ox) dol. Chipso, Post Toasties, Wheatmeal, Dug., l)reft Page 11 Swansdown Calumet l'age 7 Post Bran Flakes Page 14 e LUBRICANTS

GENERAL MILLS, INC.: CENERAI. PETROLEUM CORP. OF CALIFORNIA: l'age 7 Wheaties Mobilgas, . . Page 14 Cheerioats Pate 8 Bisquick Page 8 Gl 1.1; OII. CORPORATION: Drifted Snow Hour Page 14 Motor Oil and (,as . . Page 8 TEXAS COMPANY: GOLDEN STATE COMPANY LTD.: Texaco Products Page 12 Golden -V Vitamin Milk . . . . Page 15 UNION OIL COMPANY: COMPANY: LEER BROTHERS Gas and Oil Page 15 (See also Drugs; Laundry Soaps) Spry Page 9 G MISCELLANEOUS PET MILK SALES CORPORATION: Irradiated Pet Milk Page 10 ARMSTRONG CORK COMPANY: 1rmstrong -s Quaker Rugs . . . Page 4 PLANTERS NUT & CHOCOLATE COMPANY: CO.: Planters Salted Peanuts. BEKINS AN AND STORAGE: Moving and Storage . . . Page 15 Planters Peanut Oil Page 15 CELANESE CORPORATION OF AMERICA: THE PROCTER & GAMBLE COMPANY: Celanese Products l'age 5 (See also Toilet Goods; Laundry Soaps) Crisco Page 11 F:\ E:RSII.ARP, INC.: Eyersharp fens and Pencils . Page 7 THE QUAKER OATS CO.: Quaker Food Products Page 12 GENERAL ELECTRIC CO.: IF Institutional l'ige 7 St NNY\ALE: PACKING COMPANY: INTERNATIONAL SI1.\IR (:0 %11'ANY: Soups Page 15 Rancho International Sterling and

TIIE \\EI.C11 (:RAPE: JI ICE Co.: 1817 Rogers Bros. Sil\erplate . . Page 8 Welch Products Page 1 J011 NS -MA \\ II.LE CORI'(1R ATUON : Insulation Page 8 LAUNDRY SOAPS & ACCESSORIES \IACFAI)DEN PI BLI(:ATIO \S, I'ige 1.1 B. T. BABBITT INC.: Liberty Magazine Bab-0 Page .1 TIIE PARKER l'EN COMPANY: Quink l'age 10 COLGATE -PALMOLIVE -PEET COMPANY: (See also Toilet Goods) PRI DENTIAL INSIRANCE. COMPANY Octagon Products, Crystal White . Page 6 OF AMERICA: Insurance Seri ices Page 12 GENERAL FOODS CORPORATION: (See also Food) SOIL OFF \IANLFACTURING CO.:

La France, Satina Page 7 (:leaning Fluid ...... Page 15

All time listed on the following pages is Eastern War Time unless otherwise indicated. AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes "U eeks on CBS" (322nd Week on CBS) 9:00 -9:45 p.m. Lord & Thomas as of July 1, 1942 Rebroadcast our Hit Parade 12 mid. -12:45 a.m. Mark Warnow's Orchestra, 96 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Hit Paraders Chorus

ANACIN COMPANY Mon. thru Fri. Anac in (273rd Week on CBS) 12:45-1:00 p.m. Blackett -Sam ple- 50 CBS stations Hummert Our Gal, Sunday ORIGINATES: WABC

ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rugs (39th Week on CBS) 12 noon -12:30 p.m. Batten, Barton, Durstine 105 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

B. T. BABBITT, INC. Mon. thru Fri. Bab -0 (48th Week on CBS) 3:00 -3:15 p.m. Duane Jones Co. 13 CBS stations David Harum ORIGINATES: WABC .Serial drama

BAYER COMPANY Tuesday Bayer Aspirin (353rd if 'ek on CBS) 7:30 -8:00 p.m. Blackett- Sample- 76 CBS stations Humtnert American Melody Hour ORIGINATES: WABC with Vivian della Chiesa, Conrad Thibault. Remo Bolognini, orchestra and chorus

BISODOL COMPANY Wed., Thurs., Fri. Bisodol (491st Week on CBS) 12:30 -12:45 p.m. Blackett-Satnple- 40 CBS stations Hummert The Romance of Helen Trent ORIGINATES: WBBM Serial drama

BOWEY'S, INC. Saturday. Dari -Rich Products (162nd Week on CBS) 12:30 -1:00 p.m. Sorenson & Comp any 45 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, Mc, and guest stars

4 CALI FORMA FRUIT GROWERS Mon.. Wed.. Fri. Sunkist Oranges EXCIIIANGE 6:15-6:30 p.m. Sunkist Lemons h Week on CBS) 39 (:BS stations Lord & 77tomas ORIGIN 4TE!.: KX H edda Hopper's H ollywood

CAI1 ['BELL SOUP COMPANY Mon. thru Fri. Campbell's Soups (395/ h ff eck on CBS) 7:00-7:15 p.m. Campbell's Tomato Juice Rebroadcast Campbell's Pork and Beans A nos 'n' Andy 11:00-11:1.5 p.m. Ward Wheelock Se rial comedy -drama 62 CBS stations ORIGINATE,: KNX Company

CELANESE CORPORATION Wednesday Celanese Products OF AMERICA 10:00-10 :30 p.m. )Dung & Rubicarn. Inc. (26th Heck on CBS) 58 (:BS stations (rRIGI\ATF:,: N'%RC. G real Moments in Music Short Ware to AF,F Sat.. 9:30-10 a.m. Is i th Jean Tennyson and guest stars 1/ (seca! program

CIIESEBROUGII MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30-8:55 p.m. llcCarin- Frickson. /nc. (191st Week on CBS) Rebroadcast I I :30 11 :55 p.m. I) r. Christian 65 CBS Aalions ottI(:I\ ATE,: K \X th Jean Hersholt

(:IIR SLER CORPORATION Thursday Plymouth. lodge. (330/ h fleck on CBS) 9:00-9:30 p.m. l)eSoto. Chrysler 61 (:BS dations Rutltrau i & Ryan. Inc. ajor Bowes' Amateurs mu: IN ATE.: N ARC Short rare to AF-F Sun.. 9::50 10 a.m.

COC I-(:OLA COMPANY Sunday Coca -Cola (1.3111 h If eck on CBS) 1:30 5:00 p.m. IYArcy Advertising 109 CBS stations Company. Inc. I> ause That Refreshes OIIIGrV ATF:s: «ARC O n the Air N ith Andre Kostelanetz and his .1` í -piece orchestra, Albert Spalding. at Id guest ooloists COLGATE- l'ALMOLIN E -PEET Saturday Colgate Dental Cream COMPANY 8:00 -8:30 p.m. Ted Bates, Inc. (338th Week on CBS) Rebroadcast 11:00 -11:30 p.m. Guy Lombardo and 73 CBS stations His Orchestra ORIGINATES: WABC Popular music

Hobby Lobby Saturday Palmolive Shave Cream with Dave Elman 8:30 -8:55 p.m. Palmolive Brushless Shav and Harry Salter's Orchestra Rebroadcast Ted Bates, Inc. 11:30 -11:55 p.m. 69 CBS stations ORIGINATES: WABC

\1 ornan of Courage Mon. thru Fri. Octagon Products Serial drama 10:45-11:00 a.m. Crystal White Rebroadcast Ted Bates, Inc. 3:4.5-4 :00 p.m. 61 CBS stations ORIGINATES: WARC

Stepmother Mon. thru Fri. Colgate Tooth Powder Serial drama 10:30 -10:45 a.m. Sherman & Marquett Rebroadcast Inc. 4:00-4:15 p.m. 54 CBS stations ORIGINATES: WBBM

CONTINENTAL BAKING CO., INC. Thursday Wonder Bread (391st Ifeek on CBS) 7:30 -8:00 p.m. Hostess Cake Rebroadcast Ted Bates, Inc. Maudie's Diary 12:30-1:00 a.m. Dramatic 46 CBS stations ORIGINATES: WABC

CURTISS CANDY COMPANY Sat., Sun. Candy (92nd Week on CBS) 11:00 -11:05 a.m. C. L. Miller Corn pan, 41 CBS stations News ORIGINATES: WARC with Jackson Wheeler

EMERSON DRUG COMPANY Monday Bromo -Seltzer (113th Week on CBS) 8:00 -8:30 p.m. Ruthrauft & Ryan, Inc 69 CBS stations Vox Pop ORIGINATES: ON TOUR with Parks Johnson and Warren Hull Interviews

6 EVERSIIARP, INC. Sunday Esersharp Pens and Pencils (144th Week on CBS) 10:00 -10:30 p.m. The Bioie Company 80 CBS stations Take h or Leave It ORIGINATES: WABE. with Phil Baker, etc, David Ross Short Wave to AEF Red., 7- 7:30 a.m. Quiz

GENERAL ELECTRIC CO. Tues., Thurs., Sat. Institutional (18th Week on CBS) 6:00-6:15 p.m. Maxon, Inc. Rebroadcast Frazier Hunt 10:4.5 -11:00 p.m. .News and comments 51 CBS stations ORIGINATES: WABC

GENERAL FOODS CORI'OR:1TION Sunday Sanka Coffee (371st Week on CBS) 5:15 --6:00 p.m. Young & Rubicanl, Inc. 55 CBS stations William L. Shirer ORIGINATES: WABC News

Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12:00 -12:15 p.m. Calumet 76 CBS stations Ta Iks and news Young & Rubicanl, Inc. ORIGINATES: WABC

Joyce Jordan Mon. thru Fri. La France Serial drama 2:15 --2:30 p.m. Satina Rebroadcast Postum 3:30-3:45 p.m. Young & Rubicanl, Inc. 75 CBS stations ORIGINATES: WABC

Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Benton & Boules, Inc. Rebroadcast 7:15 -7:30 p.m. 85 CBS stations ORIGINATEs: WABC.

e Love and Learn Mon. thru Fri. Grape Nuts Flakes Serial drama 2:30 -2:45 p.m. Wheatmeal 90 CBS stations Young & Rubicanl, Inc. ORIGINATES: WABC

GENERAI. MILLS, INC. Mon. thru Fri. Wheaties (423rd Week on CBS) 10:15 -10:30 a.m. Knox Reeves Rebroadcast Advertising, Inc. Stories America Loves 11:45 -12 noon Drama 40 CBS stations ORIGINATES: WABC GENERAL MILLS, INC. MOIL thru Fri. Bisq uick Continued 10:00- -10:15 a.nl. Knox Reeves 1 (vernis Rebroadcast ing, Inc. Valiant Lady 11 :30 -11 :45 a.m. .Serial drama 39 CBS stations ORIGINATES: WARF.

Harvey and Dell Mon., Tues., Wed. Cheerioats Serial drama 9:45 -10:00 a.m. Blackett -Sam ple- 31 CBS stations Nurr mert ORIGINATES: W ARC

Thus We Live Thurs., Fri. Red Cross Informational series 9:45 -10:00 a.m. Batten, Barton, Durst i 31 CBS stations & Osborn, Inc. ORIGINATES: WRRM, WJSI'

+GENERAL MOTORS CORPORATION Tuesday Institutional (183rd Week on CBS) 9:30 -10:30 p.m. Campbell -EwaldCo., 116 CBS stations +Cheers From The Camps 18 CBC stations with talent recruited from ORIGINATES: ON TOUR Short Rave to AEF U. S. Army Camps Sat., 7-8:00 a.m. florale

GULF OIL CORPORATION Sunday Motor Oil and Gas (438th Week on CBS) 7:30 -8:00 p.m. Young & Rubicam, Inc. 80 CBS stations We, the People ORIGINATES: KNX with Milo Boulton and Oscar Short Wave to AEF Bradley's orchestra Tues., 6:4.5-7:1.5 a.m. Real life experiences

INTERNATIONAL SILVER COMPANY Sunday International Sterling a (225th Week on CBS) 6:00 -6:15 p.m. 1847 Rogers Bros. 26 CBS stations Silverplate Edward R. Morrow ORIGINATES: LONDON Young & Rubicarn.,lnc.{ Broadcasting from London News

IRONIZED YEAST CO., INC. Tuesday Ironized Yeast (149th Week on CBS) 8:00 -8:30 p.m. Ruthrauff & Ryan, Inc. Rebroadcast Are You a Missing Heir? 11:30 -12 mid. Drama 75 CBS stations ORIGINATES: WABC

JOHNS -MANVILLE CORPORATION Mon. thru Fri. Insulation (48th Week on CBS) 8:55 -9:00 p.m. J. Walter Thompson 56 CBS stations Company +Cecil Brown ORIGINATES: WABC News

8 +Program or client not listed in Spring Program Rook. JOI INSON & JOHNSON Tuesday Band -Aid (65th Week on CBS) 6:15-6:30 p.m. Young & Rubicam,Inc. 65 CBS stalions Voice of Broadway ORIGINATES: WABC with Dorothy Kilgallen and guest stars

KOLY\'OS COMPANY Mon. and Tuesday Kolynos (491st Week on CBS) 12:30 -12:15 p.m. Blackett -Sans ple- 40 CBS stalions Humnlert The Romance of Helen Trent ORiG11 ATES: WBB>t ;erial drama

LADY ESTHER, LTD. Monday Face Powder, Face Cream, (447th Week on CBS) 10:00 -10:30 p.m. Rouge. Lipstick and 65 CBS stations \ail Polish Freddy Martin and his orchestra ORIG'INATF_c; K \X Pedlar & Ryan, Inc. Popular music

LEVER BRO'T'HERS COMPANY Monday Lux Toilet Soap (361st [reek on CBS) 9:00 -10:00 p.m. J. Walter Thompson 70 CBS stations Coni pane Lux Radio Theater 30 ( :BC stations Cecil B. DeMille, director, ORiGi\ATE'_S: KNX with stars of stage and screen Short Ware to .NEF Thurs., 7 -8:00 a.m. Drama

Bright Horizon Mon. thru Fri. Swan Soap with Richard Kollmar 11:30-11:45 a.m. ) oung & Ru bicani, I nc. .serial drama Rebroadcast 2:00 -2:15 p.m. 76 (:BS stations ORIGINATES: WAIBC

(unt Jenny's Real Life Stories Mon. thru Fri. Spry Dramatic sketches 11:15 12:00 noon Rutlirau fj & Ryan. Inc. Rebroadcast 2 :15-2 ::30 p.m. 61 CBS slat ions :30 CRC slat ions

()BRAN ATE.S VV ABC

Big Sister Mon. thru Fri. Riuso Serial drama 12:15 12:30 p.in. Rutlirau fJ & Ryan. Inc. 76 CBS stations 30 ( :BC stations ORIGINATE:c: WART: LIGGETT X 1I1 ERS TOBACCO 'lìnes., Wed., Thurs. Chesterfield Cigarettes COMPANY 7:15 7:30 p.m. Newell-Emmett Co. (505th Week on CBS) Rebroadcast 11:1.5 11::30 p.m. Glenn Miller and His Orchestra 99 CBS stations with Marion Hutton, Ray Eberle, ORIGINATES: WABC and the Modernaires

+P. LORILLARD COMPANY ednesday Old Gold Cigarettes (236th Ifcek on CBS) 8 :00 -8:30 p.m. J. Walter Thompson 62 CBS stations The New Old Gold Show ORIGINATES: KNX with Nelson Eddy, Nadine Conner, Robert Ambruster's orchestra and chorus

PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, (52nd Week on CBS) 8:00 -8:30 p.m. Boraxo Rebroadcast 20 Mule Team Borax Death Valley Days 11 :30 -12 :00 mid. Soap Chips Drama 59 CBS stations ORIGINATES: WABC !McCann- Erickson, In

+TILE PARKER PEN CO. Sat., Sun. Quink (1st Week on CBS) 8:55 -9:00 p.m. J. Walter Thompson 57 CBS stat ions 'Eric Sevareid ORIGINATES: WAIBC News

PET MILK SALES CORPORATION Saturday Irradiated Pet Milk (450th Week on CBS) 9:45 -10:15 p.m. Gardner Advertising 61 CBS stations Company Saturday Night Serenade ORIGINATES: WABC Bill Perry, tenor; Jessica Dragonette, soprano; Warren Sweeney, Gustave Haenschen's Orchestra and Chorus

Mary Lee Taylor Tues. and Thurs. home economist 11 :00-11 :15 a.m. Household advice Rebroadcast 1 :45 -2:00 p.m. 75 CBS stations ORIGINATES: KMOX

+PILLSBURY FLOUR MILLS CO. Mon., Wed., Fri. Pillsbury Flour In (262nd Week on CBS) 11:00 -11:15 a.m. McCann- Erickson, 14 CBS stations +Clara, Lu 'n' Em ORIGINATES : WBBM Serial drama

Ill +Program or client not listed in Spring Program Book. PHILIP NIORRIS & COMI'AN1, LTD. Friday Philip Morris Cigarettes (308th Il eek on CBS) 9:00 -9:30 p.in. The Biott Company Rebroadcast The Philip Morris Playhouse 11:30 p.m. -12 mid. Directed by Charles Martin with 100 CBS stations guest stars and Ray Bloch's ORIGINATES: WARC Orchestra Dramas

The Crime Doctor Sunday Dramatic programs 8:30 -8:55 p.m. Rebroadcast 11 :00 11 :25 p.m. 70 CBS stations ORIGIN ATES: WABC

THE PROCTER & GAMBLE CO. Wednesday- Icon Snow (401st Ili.ek on CBS) 9:00-9:30 p.111. Benton & Botles, Inc. 70 CBS stations Shirley Temple in Junior Miss ORIGINATEc: KNX Dreft Drama Blackest -Sant ple- llRntntert

The Gol(lhergs Mon. thru Fri. Duz Serial drama I : 15 2 :00 p.m. Compton Advertising, Rebroadcast Inc. 2 :45 3:00 p.m. 57 (:B` stations t)IIIGIN ATE.. W ABC

Life Can He Beautiful \Ion. thru Fri. Ivory Soap s erial drama 1:00 1:15 p.m. Compton Advertising, 59 (:BS stations Inc. 25 (:B(: stations ORIGINATES: WABC

doman in \\'hite \lots. tiro Fri. OxvdoI

Serial drama 1:15 1 :30 pan. Blackest -Sam pl e- 59 CBS stations lluntntert ORIGIN ATES: WBBM

Vic and Sa(le Mon. thru Fri. 1)uz Serial drama 1:30-1:45 p.m. Crisco 45 CBS stations Compton Advertising, ORIGIN RTES: WBBM Inc.

Pepper Young's Family Mon. thru Fri. Camay Serial drama 2:45 -3:00 pan. Chipso 25 CBS stations Pedlar & Ryan, Inc. ORIG :N ATES: WBRM PRUDENTIAL INSURANCE Sunday Insurance Seraices COMPANY OF AMERICA 5:00 -5:15 p.m. (161st Week on CBS) 60 CBS stations ORIGINATES: WABC Prudential Family Hour Short Wave to AEF with Gladys Swarthout and Fri., 6 :4.5 -7 :30 a.m. Deems Taylor, Al Goodman's Orchestra, and a chorus of mixed voices

THE QUAKER OATS COMPANY Friday Quaker Food Produ (32nd Week on CBS) 9:30 -10:00 p.m. Ruthrau fj & Rya Rebroadcast That Brewster Boy 12 :00 mid. -12:30 a.m. Drama 67 CBS stations ORIGINATES: WBBM

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes COMPANY 7:30 -8:00 p.m. Prince Albert Smok (478th Week on CBS) Rebroadcast Tobacco 10 :30 -11 :00 p.m. Williattt Esty & Vaughn Monroe's Orchestra 80 CBS stations Company, Inc. Musical series ORIGINATES: WABC +Camel Caravan Friday with Lanny Ross, Connee Boswell, 10:00 -11:00 p.m. Xavier Cugat, Margo, Herb Shriner, 115 CBS stations ORIGINATES: Camel Chorus, and dramatic WABC sketch based on Our Town

E. R. SQUIBB & SONS Mon., Wed., Fri. Squibb Products (104th Week on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 55 CBS stations Newell, Inc. Keep Win-king, Keep Singing, ORIGINATES: WABC America with Frank Parker Songs

TEXAS COMPANY Sunday Texaco Products (266th Week on CBS) 9:30 -10:00 p.m. Buchanan & Co. 85 CBS stations Texaco Star Theatre 11 CBC stations Summer Show ORIGINATES: WABC Short Wave to AEF starring Jane Frohman, Al Sun., 7 -7 :30 a.m. Goodman's Orchestra, Chorus and Jimmy Wallington, Mc llusical

U. S. TOBACCO COMPANY Monday Dill's Best (370th Week on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast Arthur Kudner, Inc. Gay Nineties Revue 11:30 -11 :55 p.m. starring Beatrice Kay, 63 CBS stations ORIGINATES: Joe E. Howard, Mc, Florodora Girls, WABC Short Wave to AEF Elm City Four, Jenny Lynn Fri., 7 :30 -7 :55 a.m.

12 +Program or client not listed in Spring Program Book. Yl'l 1 E N ELCH GRAPE J t. ICE CO. Frida\ Aelch Products

(41/i IfI on CBS) 7:15-7:3() p.ut. H. 11: Kastor & Sons Rebroadcast Advertising Co., Inc. +De ar John 11: 15- 11:30 p.m. wit h Irene Rich 64 CBS stations ORIGINATES: KNX Dra matie

Vi.rrt. WRIGLEY JR., COMPANY Sunday Doublemint Gum (524th Week on CBS) 6:30 7:00 p.m. J. Walter Thompson 68 CBS stations Company Me lolly Ranch ORIGINATES: KN wit h Gene Autry Short Ware to AEF Tic es.. 7:15 7:45 a.m. /les tern dramatic series Th e First Line Thursday Spearmint Gum Infi rmational series 10 :00-10:30 p.m. .Arthur ,11eyerhofj & Co. 71 CBS stations ORIGINATES: V1'BB\i Short Ware to AFT lied., 7:30-8:00 a.m.

Be n Bernie Mon. thru Fri. wit h all the Lads 5:15 6:00 p.m. 77 CBS stations Ila Bical series ORIGINATES: NBU]t Short llave to.4 EF Mon. thru Fri., 9 :30 4.15 a.m. COLUMBIA BROWN & WILLIAIISON TOBACCO Mon.. \\ ed.. Fri., .1x alon Cigarettes PACIFIC CORP Sat. Russell .11. Seeds Co. NETWORK (11th Il eek on CBS) 5:15 5:55 p.m. P1yT 1)Iül,l\ ATI:.: KNX Bo I) tarred Reporting

( St arts July 6111)

CALIFORNIA PRUNE & APRICOT Saturday Sunsiscet Prunes GROWERS ASSOCIATION 11:55 9:11(1 p.m. P11 Long Advertising 16th Week on CBS) ORIGIN ATI:s: KNX Service DiI Joy and the News \ el r anal /st

'CITA '.1 IBERLAIN SALES CORI'. Tuesday Chamberlains Hand (48th Ifeek on CBS) 9 :55 10:OOp.nt.PwT Lotion ORIGINATI :s: KNX Cary- Ainsworth, Inc. Da ve Lane Son gs

COLD NIAI, DAMES, IN(.. Fridax Cosmetics (134th Ifeek on CBS) 9:55 10:00 p.m.P1yT Glasser. Gaile) & Co. ORIGI\ATI:C: KNX Fit id the \\oman wit h Knox Manning

+Pr ogram or client not listed in .Spring Program /look. 13 COLUMBIA PACIFIC +GENERAL CIGAR CO. \led., Fri. Van Dy ck Cigars NETWORK (325th Week on CBS) 9:00-9:15 p.m. PWT Federal Advertising ORIGINATES: KQW Agency Inc. Continued William Rtinter News analyst

GENERAL FOODS CORPORATION Mon. thru Fri. Post Bran Flakes (371st Week on CBS) 4:00 -4:15 p.m. PWT Benton & Bowles, I ORIGINATES: KNX The Second Mrs. Burton Dramatic serial

+GENERAL MILLS, INC. Mon. thru Fri. Drifted Snow Flour (423rd Week on CBS) 1:15 -1:30 p.m. PWT Knox Reeves ORIGINATES: KNX Advertising Inc. +Sam Hayes News

GENERAL PETROLEUM Monday Mobilgas, Mobiloil CORI'ORATION OF CALIFORNIA 9:00 -9:30 p.m. PWT Smith & Drum, Inc. (79th Week on CBS) ORIGINATES: KNX

I Was There News dramatizations

RICHARD IIUDNUT Monday Marvelous Cosmetics (131st Week on CBS) 9:30 -10:00 p.m.PwT Kenyon & Eckhard ORIGINATES: KNX Inc. Hollywood Showcase

LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (143rd Week on CBS) 12:15 -12:30 p.m. Sierra Pine Soap PWT Raymond R. Morgan Knox Manning ORIGINATES: KNX News

MACFADDEN PUBLICATIONS, INC. Mon., Wed., Fri. Liberty Magazine (324th Week on CBS) 7:30 -7:45 a.m. PACT Erwin Wasey & Co. ORIGINATES: KNX Bob Garred Reporting

+MANHATTAN SOAP CO. Tues., Thurs., Sat. Sweetheart Soap (72nd Week on CBS) 7:30 -7:45 a.m. PWT Franklin Bruck ORIGINATES: KNX Advertising Corp. Bob Garred Reporting News

+Program or client not listed in Spring Program Book. COLUME ,McKE' sO\ K ROBBINS. INC. \lutt.. \\ ed. liexel PACIFIC (100th (Week on CBS) 8:55-9:00 p.m. P%%T J. D. 7urcher & Co., Inc. NETWORK Sunday ( ntinued k News Die Joy and the 8:25-8:30 p.m. PWT Nett S analyst ORIGINATES: KNX

PLANTERS NUT AND (:IIOCOLATE Mon.. \\ed.. Fri. Salted Peanuts COMPANY 5:45 -5:55 p.m. PWT Raymond R..11organ Co. (88th Week on CBS) ORIGINATEs: KNX

Bol ) Garred Reporting

:1 etc

t Sta its July 6th)

\\'i l Liam Winter Mon. thru Fri. Planters Peanut Oil \ etc s analyst 2:30-2:15 p.tn. PWT Raymond R. M organ Co. ORIGINATES: KQW

SOIL OFF MANUFACTURING Tues.. Thurs. Cleaning Fluid for COMPANY 5 :45-5 :551),I11. PN T \\all, and Wood %cork (741/r !reek on CBS) ORIGIN ATEN: K\X Buchanan & Co.

Bol ) Garred Reporting

Ven s l \\1 IALE PACKING la1Ml'A\1 \lon.. \\ed.. Fri. Rancho Soups (27th I reek on CBS) 10:45-11:00 a.m. Lord & Thomas PWT Jane Endicott. reporter ORIGIN \Tk.. KNX serial drama

I \ION (lll. (:O\II'A \1 Mon. thru Fri. Gas and Oil '83rd Meek on CBS 7:15 8:00 a.m. P Lord & Thomas ORIGIN %Tt:.: KNX \el .on Pringle Y ea s analysis

COLUMBIA BEKI\S t\ :%\I) STOIi:tGE CO. Mon.. \\ ed.. Fri. \loving and Storage CALIFORNIA (11.51 I eek on CBS 5:30 5:45 p.m. P«"T Brooks Advertising NETWORK ORIGI \TEs: KNX lia rry R: Flannery .lgenc}

\eu .5 analyst

(.OLD E\ ti'l'ATE COMPANY LTD. Sunda% Golden -\ \ itamin Milk t 13th !! eek on CBS' 3:30 5: 15 p.m. PWT Rut /rraufj R' Ryan Inc. ORIGINATEN: KQW \\ t !Ram Winter Neu s

15 HIS SIJSTUUNG 11101111A%IS are chosen because they are timely, exciting, and balanced. These three standards of selection produce a diverse, flexible program schedule, carefully designed to win and retain the interest of mil- lions of listeners. To maintain its flexibility -to continue to present the most highly contemporary and most stimulating sustaining programs on the air - Columbia finds it necessary from time to time to alter some details in its schedule. These day -to -day and even hour -to -hour changes are reported, when possible. in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 17

2. DRAMATIC SERIES Page 18

3. WAR PROGRAMS Page 18

4. LIGHT ENTERTAINMENT Page 20

5. SERIOUS MUSIC Page 21

6. EDUCATIONAL PROGRAMS Page 22

7. CHILDREN'S PROGRAMS Page 24

8. PERSONALITIES Page 24

9. RELIGIOUS BROADCASTS Page 24

CBS SHORT WAVE BROADCASTS Page 25

SPECIAL BROADCASTS: SPRING Page 26 NEWS Ne ., !luminaries, Analyses Columbia's staff of air reporters in foreign BROADCASTS am 1 Broadcasts from Abroad capitals, in New fork, and in Washington cover

SCHEDULED PERIODS the second world war according to a regular

MO \DAY THRI SUNDAY pattern of summaries, analyses, and news broadcasts from abroad. The schedule is sup- plemented with special events and sharpened by frequent addresses by public figures, his- torians. and political or military experts.

\eus Broadcasts: Edward R. Murrow. Bob Trout and Charles Collingwood from London; William J. Dunn from Melbourne. Australia;

\\ eblev Edwards from Honolulu ; Larry Lesueur from Russia; Howard K. Smith from Berne; Bernard Valero from Stockholm; Edward Chorlian from Cairo; Winston Burdett from New Delhi, Herbert Clark from Buenos Aires; Quincy Howe, Cecil Brown. Major George Fielding Eliot, William L. Shirer, John Daly, Ned Palmer from New fork; Eric Sevareid and John Purcell from Washington; 8:00- 8:15 a.m., MONDAY THRI' SATURDAY: 6:45 7:00 p.m.. SATt RDAY; 9:00 -9 :15 a.m., St IDAY TARI SATt RDAY; 11:00 11:10 p.m., MONDAY THRI SATLRDAY: The \\orld Tonight. 8:00 - 8:30 p.m., SL \DAY.

.\eu Summaries: 6:30, 9:00 a.m.. 4: 15 p.m., 12:55 a.m., MONDAY THRL FRIDAY; 3:15 p.m., MONDAY AND Tt E5DAY; 2:00 p.m., 1:30 p.m.. 6:00 p.m., SATURDAY; 8:00 a.m., 1:30 p.m.,

2:55 p.m., SUNDAY; 12:55 a.m., SATE. RDAY.

News Analyses: Cecil Brow II, 8:55 9:(41 p.m., MONDAY THRt FRIDAY; Eric Sevareid. 8:55 9:00 p.m..S.ATURD.AY A\DSI \DAY; 11 :10 -11 :15 p.m., MONDAY. \\ illiam Shirer; Tt ESDAY. Quincy Howe; WEDNESDAY. William Shirer; THURSDAY. Quincy Howe; FRIDAY, \\ illiam Shirer; SATZ RDAY, Eric Sevareid. (See also sponsored news programs.) DRAMATIC SERIES Columbia N\orkshol The Columbia Workshop remains the forelms 7:30 -8:00 p.m. program on the air devoted to experimental EACH FRIDAY broadcasting. William Spier is the producer. LY 3: "Tag No. 1184463" by David Levy. JULY 10: "The Inter -City Ditty Committee" with Ed Mayhoff and Jeff Alexander's band. JULY 17: "Someone Else" by Lucille Fletcher Herrmann. JULY 24: "Reveille Pass" by Jeff Hurley. Also included for JULY and AUGUST are: "The Arm Chair Strategist" by Gordon Whß te, "I'll Never Know" by Morton Freedgood, and "My K Brother" by Milton Wayne.

Suspense The best works of distinguished detectiy .,, 10:30 -11:00 p.m. mystery, and crime writers are dramatized in EACH 11EDNESDAY this series, produced by Charles \'anda.

WAR PROGRAMS Report to the Nation This informal, factual series brings the Amer- 10:30-11:00 p.m. ican people a report each week on the inside EACH SUNDAY workings of their government. Each program describes the government's operation in a problem or event rich in public interest. The series is written by Harold R. Isaacs and Ann Ives and produced by William N. Robson.

The Nature of the Enemy The kind of men U. S. soldiers are fighting, the 8:30 -8:55 p.m. cruel records of Axis leaders, are dramatized EACH TUESDAY in this series produced and directed by Charles (Starting July 18) Vanda. 8:00 -8:30 p.m. EACH SATURDAY

Spirit of '42 Music by service bands are aired each week 2:00 -2:30 p.m. with documentary broadcasts from militai y EACH SUNDAY posts.

The 22ml Letter This series tells of people who refuse to be 10:30 -11:00 p.m. conquered. of the underground movements in EACH MONDAY axis occupied countries. Inspired by Leigh 'White, these programs are written by Rauald MacDougall and William N. Robson produces. t

18 Í I WAR llell o From 1lawaii With music. drama, and talks b) enlisted men PROGRAMS 1:00 --1:25 p.m. and officers, our fighting men in Hawaii send EACH SATURDAY greetings to friends and relatives at home.

Victory Begins at Home 1 sing facts secured from authoritative gov- 1:15 1:30 p.m. ernment sources, Arthur Godfrey presents an MONDAY, WEDNESDAY, FRIDAY informative program relating the government's war activities to the lives of every consumer.

Litt! clown, L. S.A. Iliman Brown, produces and directs these pro- 1:35 -2:00 p.m. grams of simple human drainas about a typi- EACH St NDAY cal small town.

lout h On Parade A new program series which reports the con- 10:00 10:30 a.m. structive wartime activities of bols and girls EACH SATCRDAI. throughout the nation originates in Boston. The orchestra is directed bl l)el Castillo.

( :alling l'an- Atnerica (.BS draws the .\mericas closer together. 6:15 -6:45 p.m. heard throughout the western hemisphere, this EACH SATI RDA) new series "calls" a different nation to the microphone with a vivid radio -picture of its daily life and culture.

Victory Theatre Repeat broadcasts of the highest rating spon- 9:00 9:30 p.m. sored programs heard on (:BS during the year

EACH 'MONDAY 1% ill carry messages for the 1..S. government. (.'IarIs July 20)

God's Country Milton Bacon tells stories of America's small

11 :15-1 I :30 a.m. towns and the way of life they represent. Pri- EACH SATURDAY vate Burl Ives sings songs of the region.

I3., Uetroil \\ JR and CBS present a program of music by 3:3(1 1:()() p.m. the \\ JR orchestra, songs by the \i JR chorus, EA( Il SATZ RDAY and a report by a leading industrial leader on the progress Detroit is making in the produc- tic of l%ar material. LIGHT ENTERTAIN- Time Out for Laughs Lou Holtz tells his famous stories and Mildre MENT With Lou Holtz Bailey sings with Jeff Alexander's Orchestr a. 7:15 -7:30 p.m. EACH SUNDAY

Mischa The Magnificent Mischa Auer is starred in this new comedy 9:00 -9:30 p.m. series originating in Hollywood. EACH SUNDAY

Matinee at Meadowbrook An hour jamboree of dance music for "young 5:00 -6:00 p.m. minded" Columbia listeners, featuring the EACH SATURDAY orchestra of Stan Kenton.

Mary Small Popular songs are featured by this artist, a c- 10:45 -11:00 p.m. companied by Walter Gross' Orchestra. TUESDAY AND THURSDAY

Sing Along This program provides a golden opportunity 5:30-5:45 p.m. for all bathroom baritones and kitchen con- MONDAY THRU FRIDAY traltos. It invites the listener to act as soloist, with the accompaniment of the Landt Trio.

The Jim Backus Show These new comedy -variety shows star Jim7'1 8:00 -8:30 p.m. Backus, Jeff Alexander's Band, Eight Balls of EACH THURSDAY Fire, and Mary Small. Marx Loeb directs.

Tillie the Toiler The popular comic strip is brought to life i n 7:30-8:00 p.m. these programs starring Peggy Conklin an d EACH SATURDAY Billy Lynn, written by Leonard Holton an d (Starting July 18) directed by Earle McGill. 8:30 -8:55 p.m. EACH SATURDAY

Are You a Genius? Ernest Chappell MC's this quiz show whit h 5:00 -5:30 p.m. features Walter Gross' Orchestra and Jerr y MONDAY THRU FRIDAY Wayne, William Spier produces.

Golden Gate Quartet These harmony groups are featured on th e Four Clubmen, Symphonettes Columbia Network through the week. Eac h kRIOUS HOURS group has a distinctive vocal style and is a CBS favorite.

20 NMI w "

LIGHT Dance Orchestra Americas leading dance bands provide a full ENTERTAIN-

ARIOC S HOURS schedule of current hits and old favorites to MENT M0%DAY THRI' SUNDAY Columbia listeners each evening. These top ranking bands are scheduled for the Summer: Claude Thornhill Bobby Byrne Alvino Rey Abe Lyman Dick Jurgens Jerry Wald Johnny Long

SERIOUS Columbia Broadcasting Howard Barlow, brilliant conductor, conducts MUSIC Symphony the Columbia Broadcasting Symphony in its

3:0() 1:30 p.m. EACH SUNDAY seventh series of summer concerts.

Cleveland Summer Orchestra W(; 1R and CBS present the famous Cleve- 10:30-11:00 p.m. land Sumner Orchestra in a weekly series of F.1Ci1 SATURDAY "Pop- concerts originating from Public llall in Cleveland. Rudolph Ringwall conducts the orchestra and is program commentator.

Lcwisohn Stadium Concerts These New lurk Philharmonic Levisohn Stad- 8:00 -8:55 p.m. ium Concerts. founded in 1918, for sailor,

EA( 1I FRIDAY soldier, and public morale, are celebrating their Silver Jubilee season.

St. Louis Municipal Opera Co. Each week different stars of the company are 2:30-2:55 p.m. presented in this light opera series conducted FACiI St \DAY by Ben Feld.

Columbia's Weekday This is an unusual series of programs, em- Schedule of Fine Music bracing great symphonic, vocal and chamber

Sl \DAY TIM FRIDAY music works. It includes seldom- performed -American works, standard and little -known concerti. and great songs of all the ages.

St !DAYS: I I :03 to I I :3O a.m., Egon Petri. pianist.

AIO\ DAYS : 3:30 to 1:00 p.m., Columbia Con - cert Orchestra conducted by Bernard Herr- mann.

Tt ESDAYS: 3:30 to 1:00 p.m., Keyboard Con- certs Series with eminent pianists. SERIOUS MUSIC R'EDNESDAYS: 3 :30 to 4 :00 p.m., Eileen Farrell

I ,ntin,, / and Columbia Concert Orchestra, Howard Barlow conducting.

THURSDAYS: 3:30 to 4:00 p.m., United States Navy Band.

FRIDAYS: 3:30 to 4:00 p.m., Russian -American Festival Series. Bernard Herrmann conducting. EDUCATIONAL PROGRAMS CBS ADULT "Invitation to Learning ", "The People's P lat- EDUCATION BOARD form" and "Report to the Nation" are p es- entations of the Department of Educati on, arranged with the counsel of Columbia's Addult Board. Members of the Board are representative of the nation's leading ed u ca- tors and publicists.

LYMAN BRYSON, chairman HENRY R. LUCE STRINCFELLOW BARR SPENCER MILLER, JR. WILLIAM BENTON RUTH BRYAN ROHDE HARRY WOODBURN CHASE THOMAS V. SMITH

ROBERT 1. CANNON, S.J. WILLIAM ALLEN WHITE ALVIN S. JOHNSON RAY LYMAN WILBUR JOSEPH H. WILLITS

Invitation to Learning This series invites listeners to read or re -read 11:30 -12:00 noon the world's great books discussed by Mark EACH SUNDAY Van Doren and special guests. JULY 5: "Declaration of Independence ". JULY 5: "Magna Charta". JULY 12: Motley "The Rise of the Dutch Republic ". JULY 19: France "Penguin Island ". JULY 26: Walton "The Compleat Angler" AUGUST 2: Lardner "Round Up ".

AUGUST 9: Caeser "Gaelic Wars ". AUGUST 16: Congreve "The Way of the World".

AUGUST 23: Conrad "Lord Jim ".

AUGUST 30: Butler "Erewhon ".

The Radio Reader Outstanding novels, are read by famous m en 9:15 -9:30 a.m. and women of letters in this new departs re MONDAY THRU FRIDAY radio series. During July, "Jane Eyre" is re ad by Margaret Webster.

22 EDUCATIONA The People's Platform IA man Boson entertains four Americans at PROGRAMS 7:00-7:30 p.m. dinner and draws them into an extemporane-

E.A(:H SATURDAY ous discussion of current problems and an informal exchange of ideas.

Columbia's Country Journal Charles Stookey. Columbia's director of agri- 1:00 -1:30 p.m. cultural programs, presents a roundup of farm FACH SATURDAY news. and interviews distinguished agricultural authorities and leaders. From Washing - r ton, Charles \\ orcester summarizes the week's agricultural news.

l )(Alight on asia \\ ith the outbreak of war in the Pacific. this 1: 30-1:15 p.m. series on the Far East has assumed a new EACH MONDAY importarrr. Experts speak through the cooperation of the American Council of the institute of Pacific Relations.

Li vinr trt These pmgranls stress the beauty of things

1: 30 1:15 p.m. outside museums and cm ers art from the E4(.II TUESDAY ad% ertising posters to the paintings in "The National Callen

Children .tlso tre People \\eekly talks are presented by specialists in 1:30 1:1-5 p.m. the field of child guidance. EAU!! WEDNESDAY

1i ighways to Health \ series of instructive medical talks arranged

1: 30 1:15 p.m. k the N.). tradenn of Medicine.

A(:II TI1t RSDAY

Exploring Space l'rofc-.or \\ illiam Ii. Barton, Jr.. Curator of

1:30- 1:15 p.m. the New lork I lay den Planetarium, delves into EACH FRIDAY the fascinating study of the stars and the planets.

1) f Men and Books Professor John T. Frederick of the Medill 2 :05 2:30 p.nt. tichool of Journalism, Northwestern L niver-

1C1-1 SATURDAY sity, discusses recently published books and brings their authors to the CBS microphone.

P' EDUCATIONAL PROGRAMS Adventures in Science Watson Davis interviews prominent scientists Continued 1:30 -1:45 p.m. on these CBS programs, planned in conjunc- EACH SATURDAY tion with Science Service, Inc.

CHILDREN'S PROGRAMS Let's Pretend This series, which dramatizes the world's great- 11:30 -12:00 noon est fairy tales, has won more awards than any EACH SATURDAY other children's program. Directed by Nila Mack and presented by a cast of child actors, "Let's Pretend" has in 1941 won awards from the Women's Press Club, Motion Picture Daily, and Ohio State University.

PERSONALITIES The Garden Gate Tom Williams, horticultural expert of WLAC 9:30 -10:00 a.m. in Nashville, "the old dirt -dobber," answers EACH SATURDAY queries about trees, plants, birds and insects, and advises on gardening in wartime. Wash- ington reports on the War Garden Drive.

Fletcher Wiley These broadcasts are taken up with talks on 11:15 -11:30 a.m. any and all kinds of problems. Fletcher Wiley MONDAY THRU FRIDAY broadcasts in an intimate and personal man- ner, speaking without written text.

RELIGIOUS BROADCASTS Church of the Air The Church of the Air is in its eleventh con- 10:00-10:30 a.m. secutive year of Sunday morning and after- 1:00 -1:30 p.m. noon religious broadcasts. The pulpit of EACH SUNDAY Columbia's Church of the Air is available, impartially, to all religious faiths in America, and speakers who use this pulpit enjoy free- (km of expression, so long as their messages in no way attack the religious faith of others.

Wings Over Jordan This program of religious talks and spirituals 10:30-11:00 a.m. presents talks by outstanding Negro leaders EACH SUNDAY in all fields of endeavor. Rev. Glenn T. Settle conducts the program which also features the 30 voice Wings Over Jordan Choir.

21 SPECIAL CB. ewe and ewr Feature \ews in ten languages -a comprehensive SHORT WAVL BROADCASTS In English: schedule of thirty -four fifteen- minute periods TO 6:30 -6:45 a.m.. 10 :30-10 :45 a.m. per day. more than three hundred per week - EUROPE AND THE i 10:-15-11:( a.m. is now directed to shortwave listeners in NEAR EAST 2:30-2:15 p.m.. 2:-ï-3:00 p.m. Europe. Africa. and the \ear East by Colum- WCBX ,\'ew York 1:3(1--:15 p.m. bia's international station. \\CB\. and the R'CRC Neu )órk In French: new CBS transmitters.WCRC and WCDA. The WC DA .\'ew }órk 8:00-8:15 a.m.. 8:15-8:30 a.m. li seven -dav -a -week, "around the clock" sched- 11 :(>D-11 :15 a.n., 11:15-11:30 a.n.. 2:00-2:15 p.m., 2:15-2:30 ule begins early in the day in \ew York and m., 1:15--1:3(1 p.m. ends in the late afternoon. which is afternoon In German: and evening in Europe. The languages include 8:3(1-<:5 a.m.. 8:5-9:00 a.m. English, French. Italian, German. f olish. 10:(10-10:15 a.m., 10:15-10:30 Serbo- Croatian. Dutch, Swedish, Arabic, and a.m., 1 :(x)-1:15 p.m.. 1 :15-1:3(1 Turkish. A staff of fifty persons is required to p.m.. 1:00- :15 p.m. build these broadcasts.all news stemming from In Italian: a central news room located in newly -con- 9:00-9:15 a.m., 9:15'-9:30 a.m. structed quarters in the CBS Studio Building. 12:1)0 non 12:15 p.m.. 12:15- 12:30 p.m.. 3:00-3:15 p.m. All the news services and facilities available to .3:15-3:30 p.m. the network itself have been installed there. In Polish:

12:-15- 1 :00 p.m., 3:15 :On p.m. In Serbo- Croatian:

12:30 --12:15 p.m..3:30 -3 : 5 p.m. In Dutch: :30 -1 :45 p.m. In wedish:

9:-1 10:(N1 a.m.. 1 :-1.5-2:(>D p.m. In Turkish:

I I :15-12:0(1 noun

In rabic :

11 :30 11 : 5 a.m.

SPECIAL CBS \ew% and News Features From late afternoon to late evening, \\ CBX. SHORT WAVE In panish: \\'CRC, and WCDA direct their powerful BROADCASTS 1:(N)---1:17 p.m., 6:-15- i :00 p.m. beams to Latin America. These broadcasts. in TO LATI N :(1(>-?:15 p.m., 8:1.5---9:00 p.m. Spanish and Portuguese. bring to Columbia's AMERICA

0:(Kl - 10:1 p.m. new \etwork of the Americas -La Cadena de rcnx . \'eu }órk In Portuguese: las Americas -a growing parade of the best R'CRC .\eu )órk 1:(N1-1:15 p.m.. 6:-15- î :(1l) p.m. IT'CDA .\"eu )órk entertainment in the hemisphere. \ews leads .:-9:00 p.m. off Columbia's Latin American broadcasting In English: each das, and news news- feature ):(N)-9:15 p.m..10:-15-11 :00 p.m. other and periodsaretransmitted throughout theevening. PECIiL BROADCASTS: SPIIlYli

Columbia's Special Feature broadcasts are arranged on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the following partial list of Spring programs which were arranged too late for inclusion in the last issue of THE COLUMBIA PROGRAM BOOK.

PUBLIC AFFAIRS National Labor Policy for our War Effort ", 10:15 -10:30 p.m. APRIL 4: Representative Thomas H. Eliot, Democrat of Massachusetts, spoke on "The APRIL 14: Vice President Henry A. Wal- Dies Committee ", 1:45-2:00 p.m. lace and Amaral Peixuto, Rio de Janeiro State Governor, delivered addresses in a CBS APRIL 4: Clark M. Eichelberger, spoke on observance of "Pan American Day ", which "The United Nations ", under the auspices of included South American entertainers, The United Nations Committee, 10:15- 10 :00-10 :45 p.m. 10:30 p.m. APRIL 17. Paul V. McNutt, Federal Secu- APRIL 6: Dr. Ezequiel Padilla, Mexican rity Administrator, spoke in connection with Foreign Minister, discussed "Our Faith in the forty -seventh Annual Convention of the Victory ", 11:15 -11:30 p.m. American Association for Health, Physical Education, and Recreation, 5:30 -5:45 p.m. APRIL 7: Lord Halifax, Ambassador to Washington from the Court of Saint James, APRIL 18: Dr. Anup Singh, Executive spoke on "What about India ", from Town Director of The India League of America, Hall, New York City, 10:00 -10:30 p.m. Pierre van Passen, and Alfred A. Streslin delivered addresses on "The Indian and Mid- APRIL 8: Dr. Timothy Ting -Fang Lew, dle Eastern Front ", 10:15 -10:30 p.m. member of the faculty of Yenching Univer- sity, Peking, delivered an address on "Stu- APRIL 19: Raymond Massey and Thomas dents in China's Crisis ", 5:00 -5:15 p.m. E. Dewey spoke hi support of the United Jew- ish Appeal, 7:15 -7:30 p.m. APRIL 11: T. A. Raman, noted journalist, who recently interviewed Gandhi and Nehru, APRIL 21: Representative J. William bit- spoke on "The Leaders of India ", 11:00- ter, Republican of Pennsylvania, spoke on 11:15 p.m. "Fundamental Freedoms ",10 :30-10 :45 p.m.

APRIL 11: Representative Howard W. APRIL 23: Miss Mary I. Barber, adviser on Smith, Democrat of Virginia, spoke on "A food to the United States Army, delivered a

26 talk on "How to Feed the Army ", 4:30 -4:45 MAY 10: The mother of Sergeant Akin C. p.m. York, Colonel M. E Waltz, and four mothers of soldiers were heard on a Mother's Day APRIL Robert fil: 23: Commander Berry. program. 6:15 -6:30 p.m. Executive Officer of the Department of Pub- lic Relations, U.S.N., William Shirer, CBS MAY 10: Representative George H. Ben- news analyst, Frank S. Hoy, and Palmer der, Republican of Ohio. spoke on "Civilian Hoyt discussed "How the Navy Releases Its Defense ", 7:15 -7:30 p.m. News ", 11:15-11:30 p.m. MAY 13: MurraN I). Lincoln. President of APRIL 24: Senator Claude Pepper, Demo- the Cooperative League of U.S.A., spoke on crat of Florida, spoke on "Patents and Eco- "The War Against Inflation", -1:00 -1: 15 p.m. nomic Warfare ", 10:15 --10:30 p.m. MAY 16: I)r. Lena Madesin Phillips dis- APRIL 28: R. J. Thomas, president of the cussed "Registration for Women -A War- United Automobile Workers, spoke on time Privilege ", 10:15 10:30 p.m. "Equality of Sacrifice ", 10:30-10:45 p.m. MAY 17: Mayor E H. LaGuardia. Justice APRII. 30: Francis B. Sayre, High Conunis- Hugo Black, Governor Herbert H. Lehman. sioner of the Philippines, spoke on "Corregi- and Lily Pons appeared in a special "1 Am dor - and A her ", 11 :15-11:30 p.m. An American Day" program, I:00 1:30 p.m.

MAY 1: Representative Wesley V. Disney. MAY 18: Dr. Nahum Goldman spoke in Democrat, discussed "Limitation of War connection with the War Emergency Session Profits ", 10 :15 10:30 p.m. of the American Jewish Congress. I:00 -- 1:15 p.m. M AY 3: Elmo Roper, public opinion analyst for the Office of Facts and Figures. dis- MAT 18: Leon Henderson, Federal Price cussed the subject "Who's Complacent ? ". Administrator. spoke on "Price Control'. 7:15 7:30 p.m. 7:15-7:30 p.m.

MAY 6: I)r. Stringfellow Barr, President MAY 18: Col. Richard C. Patterson, Jr.. of St. John's College. delivered "An Appeal introduced by John Post. president of the to the Colleges ". 1:00-4:15 p.m. New York Young Democratic Club. Inc., discussed various aspects of the war under the MAY 8: Mrs. J. Borden Harriman intro- joint auspices of the \ers fork Young Demo- duced Vice President Henri A. Wallace. who cratic Club and the New York Young Repub- addressed a meeting of the Free Asso- World lican Club, inc.. 111 :30 10: IS p.m. ciation. 10:0(1 10 :30 p.m. FIAT 25: Leon Henderson, Federal Price MAY 9: Assistant Secretary of \acs Ralph \ dministrator, discussed "Rationing''. 1. Bard, Vice Admiral Russell R. Waesche, 11 :15 -11 :30 p.m. ldmiral Harold R. Stark, and Admiral Nim- itz delivered addresses for the National Citi- tAY 27: Charles W. Eliot. Director of the zen's Committee of the Navy Relief Society. National Resources Planning Board. and 10:15-10:30 p.m. I)r. Edward C. Elliot, President of Purdue

7 University, delivered addresses on "When advertising firm of Batten, Barton, Durstine Hitler Surrenders ", under the auspices of and Osborn, Inc., spoke over the Columbia World Peaceways, Inc., 5:30 -5 :45 p.m. network on the subject of wartime advertising, 3:30 -4:00 p.m. MAY 28: Eugene E. Wilson, President of United Aircraft Corporation, spoke on "Be- JUNE 25: "Conditions Facing Negro Youth hind the Death Struggle for Air Supremacy'; Today ", were discussed by Dr. W. B. Jer 10:30-10:45 p.m. magi'', president of the National Sunda} School Union, and Dr. A. F. Fisher, presi- 2: Miss Claire Boothe, playwright JUNE dent of the Baptist Training School, 4:00- and author, spoke in connection with the 4:15 p.m. banquet for the United China Relief, 10:30- 10:45 p.m. JUNE 27: Dr. Frederick Quincy Blan- chard, pastor of the Euclid Avenue Congre- JUNE 7: Dr. Robert C. Clothier, President Ohio, and of Rutgers University, discussed the new of- gational Church, Cleveland, Moderator of the ficer training program, to be offered this fall newly -elected Congrega- and Christian Churches of the United in many universities, in a talk on "What Will tional in connection with the General Your Son Do in the War ", 9:45 -10:00 a.m. States, spoke Council meeting of the church at the Uni- JUNE 8: Colonel Fred W. Rankin, U. S. versity of New Hampshire at Durham, New Army, President -elect of the American Med- Hampshire, 3:15 -3:30 p.m. ical Association, spoke in connection with the annual meeting of the A.M.A., 4:00- 4:15 p.m. SPECIAL EVENTS

JUNE 8: Admiral Ernest J. King, com- APRIL 5: "Easter in the Army ", a special mander in chief of the U. S. fleet and Chief religious program, was broadcast from Fort of Naval Operations, spoke on "Education Belvoir, Virginia. Post Chaplain Alva J. and the Fighting Man" from the College of Brasted read the Easter message and 1,000 William and Mary, 11:15-11:30 p.m. soldiers joined in the singing of opening and closing hymns, 8:15 -9:00 a.m. JUNE 14: Governor Harold Stassen, of Minnesota, was the principal speaker on the APRIL 10: The George Foster Peabody United Nations Day program which also fea- Award, for the best radio news reporting of tured a special musical number "The United 1941, was given to Cecil Brown, CBS foreign Nations ", written by the Russian composer, correspondent, and the Peabody Drama Shostakovitch, words by Harold J. Rome, Award was presented to Norman Corwin. 12:00 noon -12:30 p.m. CBS writer -producer, 10:15-10:30 p.m.

JUNE 21: Dr. William Temple, Archbishop APRIL 17: Ted Husing took his CBS micro- of Canterbury, and Father Michael Coleman, phone to Boston Garden to cover National spoke to the people of America from Lon- A.A.U. Boxing Championships, 11:30 p.m. don, 4:00 -4:30 p.m. 12:00 mid.

JUNE 22: Bruce Barton, former Congress- APRIL 25: Ted Husing reported the even man from New York and president of the of the Penn Relays, 4:30 -5:00 p.m.

28 MAY 7: Webley Edwards described activi- Weede, Melvyn Douglas, Jinx Falkenberg, ties at the Ford island gayal Mr Station at Rita Hayworth, Dick Powell. Mary Martin, Pearl Harbor, with interviews with U. S. Edward G. Robinson, William S. Paley. patrol flying officers, 1:30 -4 : -15 p.m. President Manuel Prado of Peru, and mans others, joined in a hemispheric broadcast to MAY 16, 23, 30, JUNE 7: Ted Husing cov- dedicate the CBS Network of the Americas, ered the Metropolitan Handicap, Withers, 9 :30- 10:30 p.m. Suburban Handicap and Belmont in broad - casts from Belmont Park, 1:35 -5:011 p.m. MAY 26: Art Baker, Kirby Grant, Four kmericans Quartet, and Wilbur Hatch's or- MAY 19: l'ndersecretary of State Sumner chestra led a chorus of 1,000 soldiers and \\riles, President Anastasio Somosa of Nica- civilians in a broadcast called "1. cited We ragua, Lauritz Melchior, Bidu Sayao, Robert Sing ". 10 :00- 10:30 p.m.

29 a

CBS PROGRAM B9OK $11RecirEMEITAvAillGUST NAT ONA B 0 C , GENERAL LIBR!,RY 30 ROCKEFELLER PL Nqt

CORN PRODUCTS REFINING CO. Thursday Corn Products (300th Week on CBS) 9:30 -10:00 p.m. C. L. Miller Company 43 CBS stations Stage Door Canteen ORIGINATES: WABC. Variety Short Wave to AEF Mon. 6:45-7 :15 a.m.

LEVER BROTHERS COMPANY Tuesday Swan Soap (365th Week on CBS) 9:00 -9:30 p.m. Young & Rubicam, Inc. 114 CBS stations Tommy Riggs and Betty Lou ORIGINATES: KNX Comedy

STERLING PRODUCTS, INC. Mon. thru Fri. Dr. Lyons Toothpowder (497th Week on CBS) 11:15-11:30 a.m. Bayer Aspirin 41 CBS stations Blackest- Sample- Second Husband ORIGINATES: WABC Hummert Serial drama Amanda of Honeymoon Hill Mon. thru Fri. Mulsified Coconut Oil Serial drama 10:30-10:45 a.m. Shampoo 41 CBS stations Phillips Toothpaste & ORIGINATES: WABC Toothpowder Blackest -Sam ple- Hummert

THE MENNEN COMPANY Tues., Thurs., Sat. Talcum Powder, Lather (125th Week on CBS) 7:30 -7:45 a.m. PWT Shave Cream, Brushless ORIGINATES: KNX Shave Bob Garred and the News Russell M. Seeds Co., (Starts August 13) Inca FmmWil-

CBS PROGRAM BOOK SUPRI.EMJNT. SEPTEMBER GENERAL R,.. LiADCASTING CO41pA,; ice,,

W -4

T rvivx' ,, CAMPBELL SOUP CO. Sunday All Products (413th Week on CBS) 9:00 --9:30 p.m. Ward Wheelock Co. 65 CBS stations Program to he announced (Resumes September 13th)

GENERAL FOODS CORI'ORATION Friday Jell -0 (380th Week on CBS) 8:00-8:55 p.m. Dello -0 Puddings Rebroadcast }bung & Rubicam, Inc. Kate Smith Hour 12:00 mid.- 12:.55 a.m. with Kate Smith, Ted Collins, 116 CBS stations Jack Miller and his orchestra and guest stars Music, comedy and drama (Resumes September 18th)

J. A. FOLGER & COMPANY Tues., Thurs., Fri. Folger's Coffee (32nd Week on CBS) 5:1S -5:30 p.m. PWT Raymond R. Morgan ORIGINATES: KNX America's Home Front Corn pany Informational series (Resumes September 15th)

NrllTlr c1111+11nA1 (1$ PIMI/AI, IONIAN! - , , Page 5 CALIFORNIA FRUIT GROWERS "Hedda Hopper's Hollywood" now EXCHANGE carried by 46 CBS stations.

Page 6 CURTISS CANDY COMPANY "News, with Jackson Wheeler" takes the full CBS network.

MODE O'DAY SHOPS Sunday Mode O'Day Products (17th Reek on CBS) 5:45-5:55 p.m. PWT Glasser, Galley & ORIGINATES: KNX Knox Manning Company A eus

PAR SOAP COMPANY Tues., Thurs. Par Household Soap 1:00-1:15 Galen Drake p.m. PWT Thomaschke- Elliott, Inc. ORIGINATES: KNX (Starts August 18)

SCUDDER FOOD PRODUCTS CO. Saturday Scudder Food Products (6th [feek on CBS) 5:45-5:55 p.m. PWT Brisacher, Davis & Staff ORIGINATES: KNX Boh Garrett Reporting Neus

NEW CIS SPONSORS P11CI115 IEIIIAICAST IIA SIINT WAVE to Auden Expedition!) Forces

AMERICAN TOBACCO COMPANY Monday Lucky Strike Cigarettes 7:15-8:00 a.m. Your Hit Parade

COCA -COLA COMPANY Thursday Coca -Cola Pause That Refreshes on 7:30-8:00 a.m. the Air

LEVER BROTHERS COMPANY Sunday Swan Soap 7:30-8:00 a.m. Tommy Riggs and Betty Lou

R. J. REYNOLDS TOBACCO CO. Saturday Camel Cigarettes 9:30 -10:00 a.m. Vaughn Monroe's Orchestra Page 7 EVERSHARP, INC. Beginning September 20, "Take It or Leave It" will be heard over the full CBS network.

Page 7 GENERAL FOODS CORPORATION Network expanded to bring the "William L. Shirer" program to 81 CBS stations. Change product to Sanka Coffee. Cancel rebroadcast of "Young Dr. Malone." Shift rebroadcast stations to early broadcast time.

Page 9 LEVER BROTHERS COMPANY The "Lux Radio Theatre" directed by Page3 Cecil B. DeMille returns after summer August vacation. It is now carried over the full Supplement network.

Page 10 PET MILK SALES CORPORATION "Mary Lee Taylor" program cancels rebroadcast. Stations now carrying show reduces to 69.

Page 10 PILLSBURY FLOUR MILLS CO. "Clara Lu 'n Em" program now carried by 40 CBS stations.

Page 11 TILE PROCTER & GAMBLE CO. Cancel "Shirley Temple in Junior Miss" program.

Page 12 PRUDENTIAL INSURANCE "Prudential Family Hour" is now COMPANY OF AMERICA heard over 82 CBS stations.

Page 13 WM. WRIGLEY JR. COMPANY Change program listing of "Melody Ranch" to "Sergeant Gene Autry." MOUNTS CORRECTIONS COS S?ONSOREI MORONS

Page 4 AMERICAN TOBACCO CO. "Your Hit Parade" is now broadcast over the full network of 114 stations.

Page 4 ARMSTRONG CORK COMPANY 115 CBS stations now carrying the "Armstrong Theatre of Today ".

Page 5 COCA -COLA COMPANY "Pause That Refreshes on the Air" is using 116 CBS stations.

Page 6 COLGATE -PALMOLIVE -I'EET CO. Shift "Hobby Lobby" show to Tues- day, 8:30 to 8:55 p.m., rebroadcast 12:00 mid. to 12:25 a.m.

Page 7 GENERAL FOODS CORPORATION Change product on "William L.Shirer" program to Grape Nuts.

Page 8 GENERAL MILLS, INC. Change listing of "Harvey and Dell"

. to "Hymns of All Churches ", and origination to WBBM.

Page 9 LADY ESTHER, LTD. Change time of "Freddy Martin" to Monday, 9:30 to 10:00 p.m.

Page 9 LEVER BROTHERS COMPANY "Lux Radio Theatre" goes off for the summer. Change agency on "Bright Horizon "to Batten, Barton, Durstine & Osborn, Inc., number of stations to 48, and product to Silver Dust. Cancel the

rebroadcast. .

Page 10 LIGGETT & MYERS TOBACCO CO. "Glenn Miller" now using 116 CBS stations.

Page 11 PHILIP MORRIS & COMPANY, LTD. "Crime Doctor" is now using 113 CBS stations and "The Philip Morris Play- house" network is 114 CBS stations. Page 13 CHAMBERLAIN SALES CORP. Cancel "Phil Hanna" program.

Page 4 August Supplement

Page 14 MACFADDEN PUBLICATIONS Cancel "Bob Garred Reporting" program for Liberty Magazine.

Page 2 PAR SOAP CO. Change spelling of agency to Toma- August schke- Elliott, Inc. Supplement

Page 2 SCUDDER FOOD PRODUCTS CO. Cancel "Bob Garred Reporting" pro- August gram for Scudder Food Products. Supplement

Page 15 GOLDEN STATE COMPANY LTD. Cancel "William Winter" program. Page 11 THE PROCTER & GAMBLE CO. "The Goldbergs" will not have a rebroadcast after August 17th.

Page 12 R. J. REYNOLDS TOBACCO CO. "Vaughn Monroe's Orchestra" program has 114 CBS stations.

Page 12 TEXAS COMPANY Cancel CBC stations carrying the Texaco Star Theatre Summer Show.

Page 13 THE WELCH GRAPE JUICE CO. Change time to Sunday, 6:15 to 6:30 p.m. beginning August 16th.

Page 13 WM. WRIGLEY JR. COMPANY "Melody Ranch" is carried by 114 CBS stations and "The First Line" and "Ben Bernie" by 115 CBS stations.

MINTILY CORRECTIONS CIS PACIFIC NETWORK PROGRAMS

Page 13 BROWN & WILLIAMSON TOBACCO Change program listing to "Harry W. CORP. Flannery ", News Analyst. Change time to Tuesday, Thursday, Saturday, 5:30- 5:45 p.m. PWT.

Page 13 CHAMBERLAIN SALES CORP. Change program to 9:25 -9:30 p.m. PWT, and change talent to "Phil Hanna':

Page 14 GENERAL CIGAR COMPANY Change time of "William Winter" to Wed. and Sun., 9:00 -9:15 p.m. PWT.

Page 14 MANHATTAN SOAP COMPANY Beginning August 17th, change time to Mon., Wed., Fri., 7:30 -7:45 a.m. PWT.

Page 15 SUNNYVALE PACKING COMPANY Change program listing to "Galen Drake" beginning August 17th, shift to 1:00 -1:15 p.m. PWT

CBS Program Book Supplement for August to be tipped in here CBS Program Book Supplement for September to be tipped in here

T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M Sales and administrative offices: 485 Madison Avenue, New York 182 Tremont Street, Boston 410 North Michigan Avenue, Chicago 902 Fisher Building, Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte, North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel. San Francisco 84 Hallam Street, W.1, London Cable address, Columbia, New York Rex Stout debunks Axis propaganda in "Our Secret Weapon ", THE COVER: "Our Secret Weapon ", a new CBS sustaining series, brings Rex Stout, the famous author and lecturer, to the radio audience. The series is given under the auspices of Freedom flouse. 1.1 tILL. I'JI'L

NATIONAL BROADCASTING COMPANY, ING. GENERAL LIBRARY 30 ROCKEFELLER PLAZA, NEW YORK, N. Y.

THE (IOLUiUIILI

PIitIItAI 1100K

CBS SPONSORED PROGRAMS: page 1

CBS PACIFIC \ETNN ORKti SPONSORED 1'1O1:11 %N1S: page I t

CBS St'tiTAI\11G l'ROGR-1)1S: page 18

Published quarterly for advertising executives by

fIIH; (:Ol.[-N1131.1 RHO .kDC_1S'l'I\C'. SYSTEM

185 Madison lycnue. New lork City. N. N.

October I. 1912 C I) E I. Y ETI%T() ILK C liE \TX

AUTOMOTIVE J. C. ENO LTD.: MacLean's Toothpaste . Page 1 CHRYSLER CORPORATION: Plymouth, Dodge, DeSoto. IRONIZED YEAST CO., INC.: Chrysler motor cars . . . Page 6 Ironized least Page JOHNSON & JOHNSON: CIGARETTES & TOBACCO Band -Aid Page AMERICAN TOBACCO COMPANY: KOLYNOS COMPANY: Lucky Strike Cigarettes . . . . Page 4 Kolynos Page 9 BROWN & WILLIAIISON TOBACCO CORP.: LADY ESTHER, LTD.: Avalon Cigarettes Page 14 Face Powder, Face Cream, GENERAL CIGAR COMPANY: Rouge, Lipstick and Nail Polish Page 9 Van Dyck Cigars Page 15 LEVER BROTHERS COMPANY: LIGGETT & MYERS TOBACCO COMPANY: (See also Foods; Laundry Soaps) Chesterfield Cigarettes . . . . Page 10 Lux Toilet Soap Page Swan Soap, Lifebuoy Page 1 P. LORILLARD COMPANY: Old Gold Cigarettes Page 11 LEWIS -HOWE CO.: Tums Page 1 PHILIP MORRIS & COMPANY, LTD.: LOS ANGELES SOAP COMPANY: Philip Morris Cigarettes . . Pages 11, 12 White King Soap, R. J. REYNOLDS TOBACCO COMPANY: Sierra Pine Soap Page 15 Camel Cigarettes, Prince Albert Smoking Tobacco . Page 13 MANHATTAN SOAP COMPANY: Sweetheart Soap Page 16 U. S. TOBACCO COMPANY: MC KESSON & ROBBINS, Dill's Best Model Tobacco . Page 13 INC.: Bexel Page 16 CONFECTIONERY TILE MENNEN CO.: CURTISS CANDY COMPANY: Talcum Powder, Shave Cream, Candy Page 7 Brushless Shave Page 16 PETER PAUL INC.: PAR SOAP CO.: Candy Page 16 Par Household Soap Page 16 WM. WRIGLEY JR., COMPANY: CHARLES H. PHILLIPS CHEMICAL CO.: Doublemint, Spearmint . . . . Page 14 Phillips T000thpaste, Powder . . Page 11 PLOUGH, INC.: DRUGS & TOILET GOODS St. Joseph Aspirin, Penetro . . Page 17 ANACIN COMPANY: THE PROCTER & GAMBLE COMPANY: Anacin Page 4 '(See also Laundry Soaps; Foods) BAYER COMPANY: Ivory Soap, Camay Page 12 Bayer Aspirin Page 4 E. R. SQUIBB & SONS: BISODOL COMPANY: Squibb Products Page 13 Bisodol Page 5 R. L. WATKINS CO.: CHESEBROUGH MANUFACTURING COMPANY: Dr. Lyons Toothpowder, Vaseline Preparations . . . . Page 6 Mulsified Coconut Oil . . Page COLGATE- PALMOLIVE -PEET COMPANY: FOODS & BEVERAGES (See also Laundry Soaps) Page 6 COLONIAL DAMES, INC.: BOWEY'S, INC.: Cosmetics Page 15 Dari -Rich Products Page EMERSON DRUG CO.: CALIFORNIA FRUIT GROWERS EXCHANGE: Bromo- Seltzer Page 7 Sunkist Oranges, Lemons . . . Page CALIFORNIA PRUNE AND APRICOT GENERAL FOODS CORPORATION: GROWERS ASSOCIATION: (See also Foods) Sunsweet Prunes Page 1.1 La Frame, Satina Page 8 CA:SIPBELL SOUP COMPANY: LEVER BROTHERS COMPANY: Campbell's Soups, Pork and (See also Drugs; Foods) Itinso. Silver Dust Page 10 Beans, and Tomato Juiee . . Page 5 PACIFIC COAST BORAX CO.: -COLA COMPANY: COCA Mule Team Borax and Coca-Cola l'age 6 20 Borax Soap Chips, Boraxo . . Page 11 CONTINENTAL BAKING COMPANY, INC.: TIIE PROCTER & GAMBLE COSIPANY': Wonder Bread, Hostess Cake . . Page 6 (See also Toilet Goods; Foods) CORN PRODUCTS REFINING CO.: Oxvdol, Chipso, Duz Page 12 Mazola Pig( 7 .I. A. F(11.4.1 K CO.: LUBRICANTS Folger's Coffee l'i,c 15 GENERAL FOODS CORPORATION: GENERAL PETROLEUM CORP. OF CALIFORNIA: (See also Laundry Soaps) Mobilgas, \iobiloil Page 15 Je11 -0. Jell -O Puddings l'age 7 GULF OIL CORPORATION: Grape Nuts, Grape Nuts Flakes, Motor Oil and Gas Page 8 Sanka Coffee, Postum, Post Bran, TEXAS COMPANY: Post Toasties, Wheatmeal, Texaco Products . Page 13 Swansdown Calumet . Page 8 Sanka Coffee l'age 15 GENERAL MILLS, INC.: MISCELLANEOUS Wheaties, Softasilk Page 8 ARMSTRONG CORK COMPANY : Drifted Snow Flour l'age 15 rmstrong's Quaker Rugs . . . Page -1 LEVER BROTHERS COSIPANY: IIEKINS VAN AND STORAGE CO.: (See also Drugs; Laundry Soaps) Spry l'age to Moving and Storage Page 17 ( :F CORPORATION OF AMERICA: PET MILK SALES CORI'OR iTION : :LANESE irradiated Pet Milk Page 11 Celanese Products Page 5 PILLSBURY FLOI It CO.: coNTiNENTAI. RAMO R TELF\ISION CORP.: Pillsbury Flour Page 12 Admiral Radios Page 7 Pi.ANTE:RS NI'T & CHOCOLATE. COMPANY: FVERSII.ARP, INC.: Planters Salted Peanuts, Eversharp Pens and Peneils . Page 7

Planters Peanut Oil . . . Page 16 GENERAL ELECTRIC CO.: TiHE PROCTER & GAMBLE COMPANY: institutional Page 7 (See also Toilet Goods; Laundry Soaps) INTERNATIONAL SILVER COMPANY: Crisco l'age 12 international Sterling and THE QUAKER OATS CO.: 1817 Rogers Bros. Silverplate . . Page 9 Quaker Food Products . . l'age 13 .1(111 NS- MANVILLE CORPORATION: SUNNYVALE PACKING COMPANY: Insulation . . . . . Page 9 Rancho Soups Pige 17 SIODE 0.11tY SIIO1'S: TIIE WELCH GRAPE. JUICE CO.: Mode O'Da Products . . . Page 16 Welch Products Page 1.1 TIIE PARKER l'F:N COMPANY: Quink Pige 11 LAUNDRY SOAPS & ACCESSORIES l'Rl 1/ENTIAL iNSI'RANCE COMPANY B. T. BABBITT INC.: OF AMERICA: Bah -O Page 4 Insurance Services Page 12 COLGATE- PAL\IOLJN E-l'EET COMPANY: SOIL OFF MANUFACTURING CO.: (See also Toilet Goods) Page 6 Cleaning Fluid Pare 17

All time listed on the following pages is Eastern War Time unless otherwise indicated. AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes "[reeks on CBS" (335th Week on CBS) 9:00 -9 :45 p.m. Lord & Thomas as of October 1,1942 Rebroadcast Your Hit Parade 12 mid. 12:45 a.m. Mark Warnow's Orchestra, 117 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Short Wave to AEF Hit Paraders Chorus Iton., 7 :1.5 -8 :00 a.m.

ANACIN COMPANY Mon. thru Fri. Anacin (296th Week on CBS) 12:45 -1:00 p.m. Blackett -Sain ple- 57 CBS stations Hummert Our Gal, Sunday ORIGINATES: WARF

Easy Aces \Ned., Thurs., Fri. Serial Comedy- Drama 7:30-7:45 p.m. 48 CBS stations ORIGIVATES: AA'ABC

ARMSTRONG CORK COMPANY' Saturday Armstrong's Quaker Rt g (52nd 11.eek on CBS) 12 noon-12:30 p.m. Batten, Barton, Durs ti ne 116 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

B. T. BABBITT, INC. Mon. thru Fri. Bab-0 (61st Week on CBS) 3:00 -3:15 p.m. Duane Jones Co. 13 CBS stations David Harum ORIGIN.ATES: WARC Serial drama

BAYER COMPANY Tuesday Bayer Aspirin (366th Leek on CBS) 7:30-8:00 p.m. Blackett -Sam ple- 77 CBS stations Htt to m ert American Melody Hour ORIGINATES : W.AIIG with Vivian della Chiesa, Conrad Thibault, Remo Bolognini, orchestra and chorus

Second Husband Thurs., Fri. Serial drama 11:15 -11:30 a.m. 40 CBS stations ORIGINATES: WABC

l BISODOL COMPANY \Ned., Thurs., Fri. 13isodol (504tl1 lTeek on CBS) 12:30 -12:45 p.m. Blacken -Sam pl e- 31 CBS stations Ilummerl The Romance of Helen Trent ORIGINATES: WBBM Serial drama

+Mr. Keen \\ ed., Thurs., Fri. Mystery-drama 7:15 -8:00 p.m.

113 CBS stations

)HICI\ATE!, : WABC

BOa'EY" S, INC. Saturday Dari -Rich Products (17.7t11 Week on CBS) 12:30 -1:00 p.m. Sorenson & Company 51 (:BS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, MC, and guest stars

CALIFORNIA FRUIT GROW ERS Mon., \\ed.. Fri. Sunkist Oranges EXCHANGE 6:15 6:30 p.m. Sunkist Lemons (1 78th If eck on CBS) -14 CBS stationc Lord & Thomas OHICINATEs: KNX Iledda Hopper's Ilollywood

CAMPBELL SOUP COMPANY \lurt. thru Fri. Campbell's Soups 108th (feel,. on CBS 7:00-7:15 p.m. Campbell's Tomato Juice Rebroadcast Campbell's Pork and Beans Amos 'n' Andy 11 :00 11:1.5 p.m. lfard 1fheelock 63 ( :I1S stations Serial comedy -drama Company ATE' : WARC Radio Reader's Digest Sunday with Conrad Nagel, Lyn \furrav's O:00--9:3(1 p.m. orchestra. and guest stars ti(i (:lis stations e1HICIN \n.% W AB('

CELANESE CORPORATION Wednesday Celanese Products OF AMERICA 10:00 10:30 p.m. )oung & Rubicam, Inc. (39th If eek on CBS) 117 CBS stations 1 ORIGIN ATF:s WABC (treat Moments in Music with Jean Tennyson and guest stars t /ustcal program

liftur r beta nul limed tit .summer Program 11m1< CIIESEBROUGII MANI_'FACIA RI \l. 1ednesda Vaseline Preparation, COMPANY, CONSOLIDATED :30-8 :55 p.m. McCann- Erickson, ]n: (204th [feek on CBS) Rebroadcast 11:30-11:5:5 p.m. Dr. Christian 66 CBS stations with Jean Hersholt ORIGINATES: KNX

CHRYSLER CORPORATION Thursday Plymouth, Dodge, (343rd Week on CBS) 9:00 -9:30 p.m. DeSoto, Chrysler 62 CBS stations Ruthraufj & Ryan, In Major Bowes' Amateurs ORIGINATES: WABC Short Wave to AEF Sun., 9 :30 10 a.m.

COCA -COLA COMPANY Sunday Coca -Cola (163rd Week on CBS) 1:30-5:00 p.tn. D'Arcy Advertising 117 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 15 -piece orchestra, Albert Spalding, and guest soloists [sosie

COLGATE -PALMOLIVE -PEET "Tuesday Sherman & Marquette COMPANY 8:30 -8:55 p.tn. Inc. (351st [feek on CBS) Rebroadcast 12 :00 mid. 12 :25 a.m. *Al Jolson 73 CBS stations \4TF:S: with Parkyakarkus, Shakyakarkus, ()ItIGI WABC Carol Bruce, Fred Uttal and Ray Bloch's Orchestra

Hobby Lobby Saturday Ted Bates, Inc. with Dave Elman 8:30 -8:55 p.m. and Harry Salter's Orchestra Rebroadcast 11 :30 =11 :55 p.m. 73 CBS stations ORIGINATES: WABC

CONTINENTAL BAKING CO., INC. Mon. thru Fri. Wonder Bread (404th Week on CBS) 10:45 -11:00 a.m. Hostess Cake Rebroadcast Ted Bates, Inc. Bachelor's Children 3:4.5-4:00 p.m. Serial drama 46 CBS stations ORIGINATES: WAHC

6 +Program ur client not listed in Summer Program Book. +l:ON1'INENTAL RADIO á Sunda Admiral Radio TELE% ISION CORI'. 2:30 -2:55 p.m. Institutional +A 13 CBS dations Cruitenden & Eger Odd News Today ORIGIN %TES: wABC News

+cOR l'RODUCTS REFI \ING l :O. Thursday \lazola

'.3131 It Il eek on CBS) 9:30-10:00 p.m. C. L. 1 /iller Company 1-1 CBS stations +Stare Door Canteen ORIGIN ATES: WABC Variety Short Rave to AEF .1/on. 6:4.5-7:15 a.m.

ClR TISS CANDY COMPANY Sat., Sun. Candy (1(1St It ;reek on CBS) 11:00--11:05 a.m. C. L.Miller Company 113 CBS stations N ews ORIGINATES: WABC w ith Jackson Wheeler

EME RSON DRUG COMPA \1 Monday Bromo -Seltzer (!2O, /t If eek on CRN 8:00 8:30 p.m. Ruthrau fJ & Ryan, Inc. 70 (:BS stations

Vox I'op ORIGINATES: ON TOE R tt ith Parks Johnson and «arren hull Interviews

E1 EItS11Alt1', INC. Sunday Eversharp Pens and Pencils (1.57th I1-(.ek on CBS) 10:00-10:30 p.m. The hiou. Company 117 C13S stations 'fake It or Leave It ORI(.INATE,. IABI with Phil Baker, NtC, David ROSS Short Aure to AEF Krd., 7 7.30 a.m. Quiz

GEN ERAL ELECTRIC (:O. Tues., Thurs., Sat. Institutional (3/s/ 11 ..eck on CR.ti) 6:00 6:15 p.m. ilaSon, Inc. Rebroadcast Frazier liant 10 I.i 11:00 p.m. eus and comments 52 (:13S stations uRIGIVATF:S: wAB(:

GENERAL FOODS CORPORATION Friday Jell -O (381t/í fleck on CBS) 8:00 -8:55 p.m. Jell -O Puddings Rebroadcast ) outig &e Rubicam, Inc. *Kate Smith flour 12 :00 and. 12 55 a.m. with Kate Smith, Ted Collins, 117 CBS stations Jack Miller and his orchestra ORIGINATES: WAR(: and guest stars 1/ usíc. Comedy and drama

1'rogra,,i or (-bent not listed in Summer Program Boni, GENERAL FOODS CORPORATION Sunday Sanka Coffee Continued 5:45 -6:00 p.m. Young & Rubicam, In 82 CBS stations William L. Shirer ORIGINATES: WABC News

Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12:00 -12:15 p.m. Calumet Talks and news 73 CBS stations Young & Rubicana, In ORIGINATES: WABC Joyce Jordan, M.D. Mon. thru Fri. La France Serial drama 2:15-2:30 p.m. Satina Rebroadcast Postum 3:30 -3:45 p.m. Post's Bran 76 CBS stations ORIGINATES: WABC Young & Rubicam, In Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00-2 :15 p.m. Benton & Bowles, Inc 87 CBS stations ORIGINATES: WABC Mon. thru Fri. Grape Nuts Flakes We Love and Learn 2:30 -2:45 p.m. Wheatmeal Serial drama 91 CBS stations }Ming & Rubicam, In ORIGINATES: WABC

GENERAL MILLS, INC. Mon. thru Fri. Wheaties (436th Week on CBS) 10:1 5 -10:30 a.m. Knox Reeves Rebroadcast Advertising, Inc. Stories America Loves 11 :45 -12 noon Serial drama 41 (:BS stations ORIGINATES: WABC

Valiant Lady Mon, thru Fri. Softasilk Serial drama 10:00 -10:15 a.m. Knox Reeves Adverti, Rebroadcast ing, Inc. 11:30 -11 :45 a.m. 10 (:BS stations ORIGINATES: WABC

GULF OIL CORPORATION Sunday Motor Oil and Gas

(451st Week on CBS) 7:30 -8:00 p.m. Young & Rubicana, In C. 80 CBS stations We, the People ORIGINATES: KNX with Milo Boulton and Oscar Short Wave to AEF Bradley's orchestra Tues., 6:45 -7 :15 a.m. Real life experiences

B \TERNATIO \AL SILK ER COMPANY Sunda International Sterling and 238th lfeck on CB.) 6:00 -6:15 p.m. 1847 Rogers Bros. 26 CBS stations Silverplate Edward R. Murrow ORIGINATES: LONDON )oung & Rubicann,Inc. Broadcasting from London

. \eus

RONIZED YEAST CO., INC. Tuesday Ironized least 162nd lfCek on CBS 8:00-8:30 p.m. Ruthrau ß & Ryan, Inc. Rebroadcast +Lights Out 11:30 -12 mid. t/ystery -drama 76 CB` station' ORIGINATES: WABC

FOIINS- MANVILLE CORPORATION Mon. thru Fri. Insulation 61s1 If eck on CBS) 8:55-9:00 p.m. I. Tfa/ter Thompson 57 CBS .talion. Company Cecil Brown ORIGINATF'.s: WARC Neu

IOIINSON 8 JOIINSON Tuesday Band -Aid 78th !f .eck on CBS) 6:15-6:30 p.m. )dung & Rubicanl,Inc. 66 CBS stations Edwin C. hill ORIGINATES: WAIN: The Hunlau Side of the Nees

UOLYNOS COMPANY Mon. and Tuesday Kok nos 504th I! cek on CBS 12:30 12:15 p.m. Blackett -Sans ple- 51 (:BS stations lltummert The Romance of Helen Trent ORIGINATES: WRB\t Serial drama

LADY ESTTTER, LTD. Monday Face Powder, Face Cream. 160th if eck on CBS) 10:00 10:30 p.m. Rouge, Lipstick and 67 CBS stations \ail Polish Freddy Martin and his orchestra ORIGINATES: KNX Pedlar & Ryan, Inc. Popular music

LEVER BROTTIERS COMPANY Monday Lux Toilet Soap '371th !f.eek on CBS) 9:00 -10:00 p.m. J. !Tither Thontp 117 (:BS ' talion' Company 'Lux Radio Theater 30 ( :BC stations Cecil B. Delille, director. oRIGINATEs: KNX Short with stars of stage and screen Ware to AEF Thurs., 7-8 :00 a.m. Drama

Program or client not listed in Summer Program Book. 9 LEVER BROTHERS COMPANY Tuesda, Swan Soap Continued 9:00 -9:30 p.m. Young & Rubicant, In 115 CBS stations +Burns and Allen ORIGINATES: KNX Comedy to 111 Short Wave AEF Sun. 7:30 -8:00 a.m. +Bob Burns Wednesday Lifebuoy The Arkansas Traveler 9:00 -9:30 p.m. Ruthrau fj & Ryan, In Comedy 115 CBS stations ORIGINATES: KNX +Mayor of the Town Wednesday Rinso with Lionel Barrymore 9:30 -10:00 p.m. Ruthrauß & Ryan, Inc Dramatic 115 CBS stations ORIGINATES: KNX Bright Horizon Mon. thru Fri. Silver Dust with Richard Kollmar 11:30 -11:45 a.m. Batten, Barton, Uurstit Serial drama 18 CBS stations & Osborn, Inc. ORIGINATES: WABC Aunt Jenny's Real Life Stories Mon. thru Fri. Spry Dramatic sketches 11:45 -12:00 noon Ruthrau fj & Ryan, Inc Rebroadcast 2:15 -2:30 p.m. 62 CBS stations 30 CBC stations ORIGINATES: WABC

Bio. Sister Mon. thru Fri. Rinso Serial drama 12:15-12:30 p.m. Ruthrau fj & Ryan, Inc 69 CBS stations 30 CBC stations ORIGINATES: WABC

+LEWIS -HOWE COMPANY Saturday Turns 8:00 -8:30 p.m. +Mr. Adam and Mrs. Eve Roche, Williams 52 CBS stations & Cunnynghatn, Inc. with Frank Crumit and ORIGINATES: WABC Julia Sanderson Quiz

LIGGETT & MYERS TOBACCO Tues., Wed., Thurs. Chesterfield Cigarettes COMPANY 7:15 -7:30 p.m. Newell- Emmett Co. (518th Beek on CBS) Rebroadcast 11:15 -11:30 p.m. +Harry James 117 CBS stations and his Music Makers ORIGINATES: WABC Popular music

10 +Program or client not listed in Summer Program Book. P. LOR l l. LARD COMPAN1 ednesday Old Gold Cigarettes 219th lf ,ek on CBS) 8:00-8:30 p.m. J. Walter Thompson Co 63 (:BS stations Nelson Eddy ORIGINATES: KNX with Nadine Conner, Robert \rnbruster's Orchestra and Chorus

PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, 165tlt lfe( .k on CBS) 8:30 -8 :55 p.m. Boraxo Rebroadcast 20 Mule Team Borax Death Valley Days 11:30 11:.i.5 p.m. Soap Chips Drama 60 CBS stations ORIGINATES: WABC .!McCann- Erickson, Inc.

THE PARKER PEN CO. Sat., Sun. Quink I/ lib Ifeek on CBS) 8:55-9:00 p.m. J. lf alter Thompson Co. 58 (:Bs stationg Erie SeN areid OItIG1N+ITE:s WARC Yews

PET 1111, K SALES CORPORATION Saturday Irradiated Pet Milk 1163rd lf ( ,ek on CBS) 9:45-10:15 p.m. Gardner ,Advertising 62 CBS stations Company Saturday Night Serenade ORIGINATES: WABC Bill Perry, tenor; Jessica Wagonette, soprano; Warren Sweeney, Gustave Ilaenschen's Orchestra and Chorus

Mary Lee Taylor Tues. and 'Thurs.

home economist 1 1:00 -11 :15 a.m. Household advice 69 CBS stations ORIGIN ATES: K11OX

*CHARLES II. PHILLIPS \Ned., Thurs., Fri. Phillips Toothpaste CHEMICAL CO. 10:30 -10:45 a.m. toothpowder .1{) ( :BS stations I +:1man Ala of Honeymoon Hill Blackett -Saar ple- ORIGIN VIES: W ABC tierial d rama Ilummert

PHILIP . !ORRIS & COMPANY, LTD. Friday Philip Morris Cigarettes 12/.ßt ¡Fe ek on (.'BS) 9:00 -9:30 p.m. The Biore Company Rebroadcast The Philip Morris Playhouse. 11.30 p.m. 12 mid. Directed by Charles Martin with 115 CBS stations guest stars and Ray Bloch's ORIGINATES: WABC Orchestra Drama

'roRram or client not listed in Summer Program Book. PHILIP MORRIS & COMPAN1, LTD. Sunday Philip Morris Cigarette s Continued 8:30 -8:55 p.m. The Biow Company Rebroadcast The Crime Doctor 11:00 -11:25 p.m. ll ystery -drama 114 CBS stations ORIGINATES: WABC

PILLSBURY FLOUR MILLS CO. Mon., Wed., Fri. Pillsbury Flour

(275th Week on CBS) 11:00 -11:15 a.m. .McCann- Erickson, 1 ne 40 CBS stations Clara, Lu 'n' Ein ORIGINATES: WBBMI Serial drama

THE PROCTER & GAMBLE CO. Mon. thru Fri. Duz (414th Ire- ek on CB.' 1:45-2:00 p.m. Compton Advertisin 59 CBS stations Inc. The Goldbergs ORIGINATES: WABC Serial drama

Life Can Be Beautiful Mon. thru Fri. Ivory Soap Serialjirama 1:00-1:15 p.nl. Compton Advertisin 60 CBS stations Inc. 25 CBC stations ORIGINATES: WABC

Ma Perkins Mon. thru Fri. Oxydol Serial drama 1:15 -1:30 p.m. Blackett-Sample- 59 CBS stations ORIGINATES: WBBM Numntert

Vic and Sade Mon. thru Fri. Duz Serial drama 1:30-1:45 p.m. Crisco 46 CBS stations Compton Advertisin ORIGINATES: WBBM Inc. Pepper Young's Family Mon. thru Fri. Camay Serial drama 2:45 -3:00 p.m. Chipso 25 CBS stations Pedlar & Ryan, Inc. ORIGINATES: WBBM

PRUDENTIAL INSURANCE Sunday Insurance Services COMPANY OF AMERICA 5:00 -5:45 p.m. Benton & Bowles, Inc. (174th Week on CBS) 83 CBS stations ORIGINATES: WABC Prudential Family Hour Short Wave to AEF Fri., 6:45 -?:30 a.m. with Gladys Swarthout and Deems Taylor, Al Goodman's Orchestra, and a chorus of mixed voices

12 THE QUAKER OATS COMPANY Friday Quaker Food Products p.m. (45th 1 leek on CBS) 9:30 -10:00 Ruthrauf& Rian,Inc. Rebroadcast That Brewster Boy 12:00 mid. -12:30 a.m. Drama 80 CBS stations (ORIGINATES: WBBt

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes COMPANY 7:30 -8:00 p.m. Prince Albert Smoking (191st If eek on CBS) Rebroadcast Tobacco 10:30 11:00 p.m. William Este & 115 (:B` stations `Blondie Company, Inc. ORI6iNATE.: K1X The domestic adventures of the .Short IT are to .4EF Bumsteads Sot. 0.30 10:00 a.n,. Comedy

10! `Camel Caravan Friday with Lanny Ross, Connee Boswell, 10:00-11:01) p.m. Xavier Cugat, Margo, Herb Shriner, 117 (:BS stations ORIGIN ATE.: W ABC Camel Chorus, and dramatic sketch based on Our Town

E. R. SQUIBB 8 SONS Moii.. \\ ed., Fri. Squibb Products

(117th 11 eek on CBS) 6:30 -6:15 p.m. Cep er. Cornell & 57 (:Bs ,.tat ions \ ewell, Inc. Ke ep Working, Keep Singing. ORIGIN ATE: N ARC An ìerica

1 wit h Frank Parker and DaN id Ross Son gs

TEXAS COMPANY Sunday Texaco Products

(279th 11 eek on CBS) 9:30 10:00 p.m. Buchanan & Co. 117 (:BS station.. Texaco Star Theatre 11 CBC stations starring Fred ;Allen, Arthur Godfrey, ORIGINATES: WAB( Short Ware to .4LF ,Al Goodman's Orchestra. Portland Sun., 7 7.30 a.m. Hoffa, and guest vocalists °rued

I.. S. TOBACCO COMPANY Monday Dill's Best (38.1r(/ lfeek on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast Arthur Kudner. Inc. Gay Nineties Revue 11:30 -11:55 p.m. starring Beatrice Kay, 61 ( :BS stations Joe E. Howard, rtc, Florodora Girls, ORIGINATES: WABE. Short rare to AEF Elm City Four, Jenny Lynn Fri., 7:30 -7:55 a.m.

tIÍ'nKrnm nr rllent nnr listerl in .Summer l'ronrum Rona- I:i +R. L. VN A'l'KI:VS CO. Mou., Tues.. \\T ed. I)r. Lyons Toothpowder Second Husband 11:15-11 :30 a.m. Blackett-Saniple- 19 (:BS stations ¡lunímert Serial drama ORIGIN 1TI:n: W ABC

+Amanda of Honeymoon llill Mon., Tues. Mulsified Coconut Oil Serial drama 10:30- -10:45 a.m. Shampoo 19 ( :BS stations Blackett -Sain ple- oRI(:INATES: W ABC Ilummert

TILE WELCH GRAPE JUICE CO. Sunday Welch Products Will Ifeck on CBS) 6:15 -6:30 p.m. Il. If: Kastor & Sons 66 CBS stations Advertising Co., Inc. Dear John ORIGINATES: KNX with Irene Rich Dramatic

WM. WRIGLEY, JR., COMPANY Sunday Doublemint Gum (537t/í Week on CBS) 6:30 -7:00 p.m. J. Walter Thompson 116 CBS stations Company Sergeant Gene Autry ORIGINATES: KNX Air Corps dramatic series Short lUave to AEF Tues., 7 :1.5 -7:4.5 a.m.

The First Line Thursday Spearmint Gum Informational series 10:00 --10:30 p.m. Arthur Meyerhoft & C 115 CBS stations ORIGINATES: WHIM! Short Wave to AEF If ed., 7 :30 -8 :00 a.m.

Ben Bernie Mon. thru Fri. with all the Lads 5:45 -6:00 p.m. 117 CBS stations Musical series ORIGINATES: WBBM Short Wave to AEF Mon. thru Fri., 9 :30- 9:4.5 a.m. COLUMBIA PACIFIC BROWN & WILLIAMSON TOBACCO Tues., Thurs., Sat. Avalon Cigarettes NETWORK CORP. 5:30 -5:45 p.m. PWT Russell M. Seeds C (24th Week on CBS) ORIGINATES: KNX Harry W Flannery News analyst

CALIFORNIA PRUNE & APRICOT Saturday Sunsweet Prunes GROWERS ASSOCIATION 8 :55-9 :00 p.m. PWT Long Advertising (29th. Week on CBS) ORIGINATES: KNX Service Dick Joy and the News News analyst

-t Ill*Program or client not listed in Summer Program Book. COLUMBIA Co LONIAL DAMES, INC. Friday Cosmetics PACIFIC (14 itlt Week on CBS) 9:55- 10:00p.m.P% T Classer, Gaile) & Co. NETWORK ORIGINATES: KNX Find the Woman Continued with Knox Manning

J. A. FOLGER & COJ1PAti1 Friday Folg er's Coffee (32nd Week on CBS) 5:15 -5:30 p.m. PWT Raymond R. llorgan Co. ORIGI %14.s: K 4 America's Ilonme Front informational series

GE NERAL CIGAR CO. Wed.. Sun. \ an Duck Cigars (33 8th Week on CBS) 9:00-9:15 p.m. PWT Federal Advertising ORIGINATI:s: KQK Agency Inc. William Winter News analyst

GE NERAL FOODS CORPORATION Mon. thru Fri. tianka Coffee (38 4th Week on CBS) 1:00-4:15 p.m. PWT foung & Rubicon!, Inc. ORIGINATES: KNX The Second Mrs. Burton Dramatic serial

GE NERAL MILLS, INC. Mon. thru Fri. Drifted Snow Flour (43 6th Ifeck on CBS) 1:15 1:30 p.m. PWT Knox Reeves ORIGINATI:.. KNX Advertising Inc. Sani, Ilayes News

GENERAL PETROLEUM \londav \Iohilgas. 1\lobiluil CORPORATION OF CALIFORNIA 9:00 9:30 p.m. PWT Sin it /t & Drum. Inc. (92nd Week on CBS) ORIGIN %TES: KNX

I Was There News dramatizations

LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (156th Week on CBS) 12:15 12:30 p.m. Sierra Pine Soap PWT Boh Raymond R..11organCo. Anderson ORIGINATES: KNX News

'gran( or client not listed in Summer /'rogram Book. COLUMBIA PACIFIC I1ANHATTAN SOAP CO. \ton., \\ ed., Fri. Sweetheart Soap NETWORK (85th !reek on CBS) 7:30-7:45 a.m. PWT Franklin Bruck ( fRIIRIICII ORIGINATES: KNX Advertising Corp. Bob Garred Reporting ell's

McKESSON & ROBBINS, INC. \lon., Wed. l3exel (11.3t/í Meek on CBS) 8:55 -9:00 p.m. PWT I. D. Tarclíer & Co., Inc. Sunday Dick Joy and the News 8:25 -8:30 p.m. PWT News analyst ORIGINATES: KNX

+TILE MENNEN COMPANY Tues., Thurs., Sat. Talcum Powder, Lather (125t /í ll.eek on CBS) 7:30-7:45 a.m. PWT Shave Cream, Brushles ORIGINATES: KNX Shave Bob Garred and the News Russell M. Seeds Co. Inc.

*MODE O'DAY SHOPS Sunday Mode O'Day Products (Mk leek on CBS) 5:45 -5:55 p.m. PWT Glasser, Gailey & ORIGINATES: KNX Company Dick Joy \eus

PAR SOAP COMPANY Tues., Thurs. Par Household Soap 1:00-1:15 p.m. PWT Galen Drake Tornaschke- Elliott, I nc.. ORIGINATES: KNX

PETER PAUL INC. Mon., Wed., Fri. Candy Bars (10.3rd Ifeek on CBS) 5:45 -5:55 p.m. PWT Brisacher, Davis & St ORIGINATES: KNX Bob Garred Reporting

PLANTERS NUT AND CHOCOLATE Mon., Wed., Fri. Salted Peanuts COMPANY 5:45 ---5:55 p.m. PWT Raymond R. Morgan Co.. (Mistst Ifeek on CBS) ORIGINATES: KNX Bob Garred Reporting News

William Winter Mon. thru Fri. Planters Peanut Oil News analyst 2:30 -2:45 p.m. PWT Raymond R. (Morgan Co. ORIGINATES: KQW

16 +Program or client not listed in Summer Program Book. r COLUMBIA LOI GO, INC. aturday St. Joseph's Aspirin PACIFIC 9:45-10:00p.ni.P11T Penetro Products NETWORK *Don't You Beliew It ORIGIN ATES: KNX Lake -Spiro- Shurman Inc.

SOIL OFF MANUFACTURIN(; Tues., Thurs., Sat. Cleaning Fluid for (COMPANY 5:45 -5:55 p.m. PWT Walls and Woodwork (871h Ifeek on CBS) ORIGINATES: KNX Buchanan & Co. Bob Garred Reporting

,V nt s

S LNNYVALE PACKING COMPANY Mon., Wed., Fri. Rancho Soups ( ?/)lh [feek on CBS) 1 :00-1 :15 p.m. PWT Lord & Thomas ORIGINATES: KNX Galen ()rake

COLUMBIA ß EKINS VAN AND STORAGE CO. Mon., Wed., Fri. Moving and Storage CALIFORNIA 'Ph If eek on CBS) 5:30-5:45 p.m. PWT Brooks Advertising NETWORK ORIGINATE.: KNX Agency Harry W. Flannery.

,'i euws analyst

C. ENO, LTD. Tues., Thurs. MacLean's Toothpaste 5:15-5:30 p.m. PWT George Fisher Alherlon & Currier, Inc. ORIGIN ATE,: K N X Hnlivuood uhlspers

IWO Of , brut nut lusted to .Nummer Program Book. 17 CI1S SUSTAIN1IG Pilo (I KillS

are chosen because they are timely, exciting, and balanced. These three standards of selection produce a diverse, flexible program schedule, carefully designed to win and retain the interest of mil- lions of listeners. To maintain its flexibility -to continue to present the most highly contemporary and most stimulating sustaining programs on the air - Columbia finds it necessary from time to time to alter some details in its schedule. These day -to -day and even hour -to -hour changes are reported, when possible. in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 19

2. DRAMATIC SERIES Page 20

3. WAR PROGRAMS Page 20

4. LIGHT ENTERTAINMENT Page 21

S. SERIOUS MUSIC Page 22

6. EDUCATIONAL PROGRAMS Page 23

7. CHILDREN'S PROGRAMS Page 26

8. PERSONALITIES Page 26

9. RELIGIOUS BROADCASTS Page 26

CBS SHORT WAVE BROADCASTS Page 27

SPECIAL BROADCASTS: SUMMER Page 28

18 r NEWS 1e's Summaries, Analyses Columbia's staff of air reporters in foreign BROADCASTS and Broadcasts from Abroad capitals, in New York, and in Washington cover SCHEDULED PERIODS the second world war according to a regular

MONDAY THRU SUNDAY pattern of summaries, analyses, and news broadcasts from abroad. The schedule is sup- plemented with special events and sharpened

by frequent addresses by public figures, his - torians, and political or military experts. i \eus Broadcasts: Edward R. Mlurrow, Bob Trout and Charles Collingwoo(1 from London; William J. Dunn from Melbourne, Australia;

\\ebley Edwards from Honolulu ; Larry Lesueur from Russia; Howard h. Smith from Berne; Bernard \alert' from Stockholm; Edward Chorlian from Cairo; Winston Burdett from New Delhi, Herbert Clark from Buenos Aires; Quincy Howe. Cecil Brown. Major George Fielding Eliot, \\'illtain L. Shirer, John Daly, Ned Calmer from New York; Eric Set areid, Leigh White, and John Purcell from \\ ashing-

tun ; 8 :(H) 8 :15 a.m., MONDAY TIIRU SATUR-

DAY; 6:15 7 :111) p.m., SATURDAY; 9:00 9:15

a.m., SI \DAY TURI SATE RDAY ; 11 :00 1 1 :10 p.111., 1MO\D1Y TIIRI SATURDAY.

New Summaries: 6:30, 9:00 a.m., 4:15 p.m., 12:55 a.n., NIC)\D:1Y TIIRI FRIDAY; 3:15 p.m., \IO\D:1Y AND TI F.SDAY; 2:110 p.m., 1:30 p.m.,

6:011 1.111., SATI RDAY ; 8:0) a.m., 1:30 p.m., 2:55 p.m., SI \DAY; 12:55 a.m.. SATURDAY.

\eves .lnalvses: Cecil Brown, 8:55 9 :00 p.111., MONDAY THRU FRIDAY; Eric Sevareid, 8:55

9 :00 p.11t.,S4Tt RDAY AND SI NDAY ; 11 :10 11 :15 p.m., MONDAY, \\ iIIiam Shirer; TUESDAY, Quincy Howe; WEDNESDAY, William Shirer; TIII. RSDAY, Quincy Howe; FRIDAY, Cecil Brown; SATE RD:1Y, \laj. George Fielding Eliot. (.See also sponsored news programs.)

I 4) DRAMATIC SERIES Columbia Workshop The Columbia Workshop remains the forenx,.t 10:30-11:00 p.m. program on the air devoted to experimental EACH MONDAY broadcasting. William Spier is the producer. \/ OCTOBER 12: "Rebirth in Barrows Inlet ", by Joseph Liss. Directed by Earle McGill.

OCTOBER 19: "Remodeled Brownstone ", 1 Lucille Fletcher. Directed by John Dietz. OCTOBER 26: "Proclaim the Morning ", by David Ross. Directed by Earle McGill.

NOVEMBER 2: it Ain't Necessarily Not Si] by Robert Paul Smith. Directed by Wendell Adams. WAR PROGRAMS Report to the Nation Recently revising its format, this series now 7:30 -8:00 p.m. presents a review and summation of the me )st EACH FRIDAY vital news of the week and describes how it (Starting October 25 affects the American civilian and soldier. Pa ul 10:30 -11:00 p.m. White supervises, Bill Slocum, Jr., edits, a d EACH SUNDAY Earle McGill directs.

The Man Behind the Gun This new series presents dramatic stories 10:30-11 :00 p.m. how men in uniform do their jobs. William N. EACH WEDNESDAY Robson produces and Ranald MacDoug all writes.

Our Secret Weapon Rex Stout of Freedom House debunks Axis 7:00 -7:15 p.m. propaganda by answering their claims with EACH SUNDAY the facts.

Spirit of '42 Music by service bands are aired each week 2:00 -2:30 p.m. with documentary broadcasts from milita ry EACH SUNDAY posts.

Soldiers With Wings A variety show presented by air cadets a nd 8:00 -8:30 p.m. officers stationed in California and includi ng,' THURSDAY Hollywood guest talent.

-1 Green Valley, U.S.A. Himan Brown pproduces and directs these p ro. grams human dramas a ty 7:30 -8:00 p.m. of simple about Pi' I EACH WEDNESDAY cal small town and its war effort contributioi Is.

20 WAR CI leery From the Caumpe With talent recruited front a different army PROGRAMS 7. 30 -10:30 p.m. camp each week, Ted Musing \lCs this travel- V

EA CH TUESDAY ling morale show. i They Live Forever American sacrifice courage, and heroism, are 10:30-11:00 p.m. iv idly dramatized in this series about men EACH SUNDAY and women who gave their lives in this war.

I Starting October 271 9:30-10:00 p.m. EACH TUESDAY

Youth On Parade A new program series which reports the con- 10 :01-10:30 a.m. structive wartime activities of boys and girls ti EA CH SATURDAY throughout the nation originates in Boston. The orchestra is directed by I)el Castillo.

C( omman(los dramatized account of the exploits of Amer- 8:( 10-8:30 p.m. ican. Canadian. and British commandos.

EA CH St NDAY

Calling Pan- America CBS draws the Americas closer together. 6:15 -6:45 p.m. lleard throughout the western hemisphere, this EACH SATURDAY new series "calls" a different nation to the microphone with a vivid radio -picture of its daily life and culture.

G( )(l'e Country Milton Bacon tells stories of America's small towns and the way of life they represent. Pri- 11 :15-11:30 a.m. V EA CH SATURDAY vate Burl Ives sings songs of the region.

LIGHT Lou Holtz in Lou Holtz tells his famous stories and Mildred ENTERTAIN- Time Out for Laughs Bailey sings with Jeff Alexander's Orchestra. MENT 7:15 -7:30 p.m. EACH SUNDAY il

Mary Small Popular songs are featured by this artist, ac- 10:45 -11:00 p.m. companied by \\ alter Gross' Orchestra. TUESDAY AND THURSDAY

l LIGHT ENTERTAIN- Sing Along This program provides a golden opportunity MENT 5:30 -5:45 p.m. for all bathroom baritones and kitchen con- Continued MONDAY THRU FRIDAY traltos. It invites the listener to act as soloist, with the accompaniment of the Landt Trio.

Are You a Genius? Ernest Chappell MC's this quiz show v hich 5:00 -5:15 p.m. features Walter Gross' Orchestra and erry MONDAY THRU FRIDAY Wayne, William Spier produces.

Delta Rhythm Boys These harmony groups are featured on the Four Clubmen, Symphonettes Columbia Network through the week. Each VARIOUS HOURS group has its own distinctive vocal sty le.

Dance Orchestra America's leading dance bands provide full

VARIOUS HOURS schedule of current hits and old favorit es to MONDAY TIIRU SUNDAY Columbia listeners each evening. SERIOUS MUSIC New York Philharmonic The New York Philharmonic- Symphony Or- Symphony Orchestra chestra is broadcasting for the thirteenth con- 3:00 -4:30 p.m. secutive year on CBS. Bruno Walter, Dr. Artur EACH SUNDAY Rodzinski, and Dirnitri Mitropoulos conduct. is I Starts October 25) Deems Taylor the intermission comment ator.

Cleveland Orchestra \\'GAR and CBS present the famous C leve- 5:00 -6:00 p.m. land Orchestra in a series of symphony con certs EACH SATURDAY originating from Severance Hall in Cleve] and. (Starts October 24) Dr. Artur Rodzinski conducts the orche stra. Rudolph Ringwall is associate conductor 3:00 -4:30 p.m. l)r. Rodzinski will conduct the orchestra in two

SUNDAY, OCTOBER 11 AND 18 Sunday concerts including a special performance of the Shostakovich Seventh Symphony on October 18.

Budapest String Quartet From the Library of Congress in Washington, 11:05 -12:00 noon D. C., CBS airs these programs of chamber EACH SUNDAY music by these famed instrumental groups. The Budapest String Quartet is sponsored by Coolidge String Quartet the Whittal Foundation and the Coolidge

I Starts November 22) String Quartet is broadcast under the auspices of the Coolidge Foundation.

E. Power Biggs, Organist Playing on the remarkable organ in the Ger- 9:15 -9:45 a.m. manic Museum at Harvard University, this EACH SUNDAY noted musician broadcasts the world's fi nest organ music.

22 SERIOUS Eileen Farrell and the This oung soprano is featured in a series of MUSIC Columbia Concert Orchestra programs of concert songs, operatic arias, and 10:30 -11:00 p.m. light opera favorites. Howard Barlow conducts. EACH SATURDAY

Columbia's Weekday This is an unusual series of programs, em- Schedule of Fine Music bracing great symphonic, Focal and chamber

MONDAY TURD FRIDAY music works. It includes seldom -performed American works, standard and little -known concerti, and great songs of all the ages. Mondays: 3:30 to .1.:0( p.m.. Columbia Co cent Orchestra conducted by Bernard Herr- mann and vocal artists. Starts November 9: \\ anda Landowska. harpsi- chordist, and the Columbia Concert Orchestra. Tuesdays: 3:30 to 1.:00 p.m., Keyboard Con- cert Series with eminent pianists. \\cdncsdas: 3:30 to I:00 p.m., Songs of the Centuries with a variety of young singers and the Columbia Concert Orchestra. Howard Bar- low, conducting. Thursdas: 3:30 to I:00 p.m., Exploring Music %%ilh Bernard Herrmann.

Frida s: 3:30 to I:OO p.m., Russian - American Fe,ti%aI Series. Bernard Herrmann conducting. Starts October 30: From the Eastman School rt of Music, Mr. Howard Hanson director, the

Eastman S% nlphony and the Eastman -Rochester S mphony will broadcast a series of concerts.

EDUCATIONAL CBS ADULT "Invitation to Learning" and "The People's PROGRAMS EDUCATION BOARI) Platform" are presentation of the Department of Education, arranged with the counsel of Columbia's Adult Education Board. Members of the Board of representative of the nation's leading educators and publicists.

LYM AN BRYSON, chairman HENRY R. LUCE STRINGFF.LLOW BARR SPENCER MILLER. JR. WILLIAM BI:NTON RI T11 BRYAN ROHDE HARRY WOODBURN CHASE THOMAS V. SMITH ROBERT I. GANNON, S.J. WILLIAM ALLEN WHIT

ALVIN S. JOHNSON RAY LYMAN WILBI'R JOSEPH H. WILLITS

23 J EDUCATIONAL PROGRAMS School of the Air of the The School of the Air of the Americas, now Continued Americas broadcast in the Latin American Republics 9:15 -9:45 a.m. under the guidance of a Pan American Coun- cil, is in its fourteenth year on CBS. An esti- 1 Eastern Time Zone) 2:30 -2:55 p.m. mated 5,000,000 students in the United States (Central Time Zone) alone listen regularly to the series. The School 9:30 -10:00 a.m. of the Air is officially sponsored by the O.W.I. to get messages to children, teachers, and ( Mountain Time Zone) 1:30 -2:00 p.m. parents. (Pacific Time Zone) MONDAYS - Science at Work MONDAY THRU FRIDAY OCTOBER 5: What Is Science OCTOBER 19: Building Machinery. OCTOBER 26: Liquid Power. NOVEMBER 2: Power in the Air.

TUESDAYS - Music on a Holiday

OCTOBER 6: Music on a Holiday. OCTOBER 13: Columbus Day. OCTOBER 20: Alaska Day. OCTOBER 27: Navy Day.

WEDN ESDAYS - New Horizons

OCTOBER 7: Columbus Eclipses the Moog OCTOBER 14: Cabot Discovers "Land of Cod ". OCTOBER 21 -Cuba, Springboard for Conquest. OCTOBER 28: Mexico's Tragic Emperor.

I THURSDAYS -Tales from Far and Near

OCTOBER 8: Augustus and the Mountains OCTOBER 15: Young Mac of Fort Vancouver. OCTOBER 22: Call It Courage. OCTOBER 29: Young Hickory.

FRIDAY - This Living World

OCTOBER 9: The United Nations. OCTOBER 16: War on the Home Front. OCTOBER 23: Sea Power Today. OCTOBER 30: Democracy in Action.

24 EDUCATIONAL Invitation to Learning This series imites listeners to read or re -read PROGRAMS

I :35-2:(1O p.m. the world's great books discussed by Mark EACH SUNDAY Van Doren and special guests.

OCTOBER 1: The Hole Bible. The Epistles of St. Paul to the Corinthians.

OCTOBER 1 1 : Confucius. i1 isdom. OCTOBER 18: Ralph \\aldo Emerson. English !raits. \\ ashingtini Its ing. Sketch Book. OCTOBER 25: Baldassare Castiglione. The Book of the Courtier.

Th e People's Platform Lyman Bryson entertains four Americans at

7:( 10 7:30 pan. dinner and draws them into an extemporane-

EA( H SATZ RDAY ous discussion of current problems and an informal exchange of ideas.

Co lumlia's Country Journal Charles Stookey, Columbia's director of agri- 1:00 1:30 p.m- cultural programs, presents a roundup of farm

EA (:II SATURDAY news, and interviews distinguished agricultural authorities and leaders. From Washing- ton, Charles Worcester summarizes the week's an icultural news.

Living Art These programs stress the beauty of things 1:30 -1:45 p.m. outside museums and covers art from the FACA TUESDAY advertising posters to the paintings in "The National Gallery-.

Highways to Health A series of iustrnctive medical talks arranged 1:30- -1.1.5 p.m. In the N. V. Academy of Medicine.

If TEl RSDAY

Exploring Space Professor William II. Barton, Jr.. Curator of

1:30 --1:15 p.m. the New lurk I lavden Planetarium, delves into EACH FRIDAY the fascinating studs of the stars and the planets.

III Men and Books Professor John "I: Frederick of the \ledill

1,10 1:15 p.m. school of Journalism. Northwestern I iniver- t( II l5I:u \EsDAI sitr. disrnsses recently published books and brings their authors to the CBS microphone. EDUCATIONAL PROGRAMS Adventures in Seience Watson Davis interviews prominent scientists continued 1:30 -1:45 p.m. on these CBS programs, planned in conjunc- EACH SATURDAY tion with Science Service, Inc.

PERSONALITIES The Garden Gate Tom Williams, horticultural expert of WLAC 9:30 -10:00 a.m. in Nashville, "the old dirt- dobber," answers EACH SATURDAY queries about trees, plants, birds and insects, and advises on gardening in wartime. Wash- ington reports on the War Garden Drive.

RELIGIOUS BROADCASTS Church of the Air The Church of the Air is in its twelfth con- 10:00 -10:30 a.m. secutive year of Sunday morning and after- The I :00-1:30 p.m. noon religious broadcasts. pulpit of EACH SUNDAY Columbia's Church of the Air is available, impartially, to major religious faiths in Amer- ica, and speakers who use this pulpit enjoy freedom of expression, so long as their messages in no way attack the religious faith of others.

Wings Over Jordan 'l'his program of religious talks and spiritu als 10:30 -11:00 a.m. presents outstanding Negro leaders in all fie lds

EACH SUNDAY of endeavor. Rev. Glenn T. Settle conducts I the program which also features the 30 vo ice Wings Over Jordan Choir.

26 SPECIAL CBS \ehe and News Features New s in ten languages -a comprehensive SHORT WAVE BROADCASTS In English: schedule of thirty -four fifteen- minute periods 0:30 6:45 a.m., 10:30 10:45 a.m. per day, more than three hundred per week - TO EUROPE 10:45-11:00 a.m. is now directed to shortwave listeners in AND THE NEAR EAST 2:30-2:1.5 p.m., 2:45-3:00 p.m. Europe, Africa, and the Near East by Colum- rCBX New York 1:30-4:45 p.m. bia's powerful international stations. \VCBX. il"CRC New York in French: \\'CRC and \\ CI).1. The seven- dav-a -eve k, IT C DA New York 8:00 3:15 a.m., 8:15-8:30 a.m. "around the clock- schedule begins early in 11:00-11 :15 a.m., 11 :15-11:30 in the late a.m., 2:00-2:15 p.m., 2:15 2:30 the da ill New 1ork and ends after- p.m.. 1:15 4:30 p.m. noon. %% hich is afternoon and el ening in in German: Europe. The languages include English, 8:30 3:15 a.m., 8:15 9:00 a.ni. French, Italian. German. Polish, Serbo- 10:()()-10:15 a.m., 10:15-10:3() Croatian, Dutch. Czech. Arabic, and Turkish. a.m., 1:00-1:15 p. m.. 1:15 1 :30 \ staff of fife persons is required to build p.m.. 1:(0 4:15 p.m. these broadcasts. all nets stemming iron a In Italian: central news room located in newly -con- 9:00-9:15 a.m., 9:15-9:30 a.m. structed quarters in the CBS Studio Building. 12:00 noon-12:15 p.m., 12:15- 12:30 p.m., 3:00 3:15 p.m. All the news services and facilities available to 1:15 3:30 p.m. the network itself have been installed there. In Polish: 12.15 1:00 p.m., 3:45 1:00 p.m. In Serbo-Croatian: 12:30 12:45 p.m., 3 :30 3:45 p.m. In Dutch:

130 1 :IS p.m. In Czech: 9:15-10:00 a.n.. I: 15 2:00 pan. In Turkish.

I I :15 12:0(1 noon In \rahic:

11.30 I 1 :45 a.n. SPECIAL CBS

\eNS and News Features 1 rani late afternoon to late evening, \\ CM, SHORT WAVE In Spanish: \\ (:11(:. anti \\'(:M direct their powerful BROADCASTS I:00 1:15 p.m., 6:45-7:00 p.m. beams to Latin Anerica. These broadcasts. in TO LATIN 7.00-7:15 p.m., 8:45 9:00 p.m. Spanish and Portuguese, bring to Columbia's AMERICA 10:(N) 10:15 p.m. new Network of the \neruas I.a Cadena de ¡CBX New York In Portuguese: las Americas a growing parade of the best R'CRC New York I:(0-4 :15 p.ni.. 6:15 7:00 p.m. entertainment in the hemisphere. News leads iTCDA New York iK:15-9:00 p.m. off Columbia's Latin American broadcasting In English: each day, and other news and news- feature :15 1 1 :UO p.m. periodsarc transmitted throughout the evening.

27 _ SPECIAL II1tO1DUitSTS: SUUIEIt

Columbia's Special Feature broadcasts are arranged on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the following partial list of Summer programs which were arranged too late for inclusion in the last issue of THE COLUMBIA PROGRAM BOOK.

SPECIAL EVENTS AUGUST 30: Rear Admiral Ross T. Mc- Intire, Surgeon General of the U. S. Navy; 25: Ted Husing, assisted by JULY Jimmy Dr. Frank H. Lahey, chairman of the Pro- Dolan, covered the Yonkers Handicap in a curement and Assignment Service of the War broadcast from the Empire City racetrack, Manpower Commission ; Dr. Warren Draper, 4:30 -5:00 p.m. Assistant Surgeon General of the United AUGUST 25 : Katharine Lenroot, chief of the States Public Health Service and Major Department of Labor's Children's Bureau, General James C. Mason, Surgeon General Mrs. Eugene Meyer, member of the Corn - of the United States Army, participated in mission on Children in Wartime of the Labor a round -table discussion on "Measures to Department's Children's Bureau, and Charles Insure Adequate Medical Services for the Taft, assistant director of the Office of De- Nation's Civilians and Armed Forces ", fense Health and Welfare, participated in a 11:05 -11 :30 a.m. round -table forum on "Children of Working SEPTEMBER 4: Garfield Swift, Charro Gil Mothers ", 10:30 -10:45 p.m. Trio, Eva Garzu, Juan Arvizu, and Alfredo AUGUST 28: David E. Lilienthal, chairman Antonini's orchestra appeared in a special of the Tennessee Valley Authority spoke in variety program for the hemispheric audi- connection with the third Conference on ence, 8:30 -8 :55 p.m. Science, Philosophy and Religion, 4:30- SEPTEMBER 5: Ted 4:45 p.m. Husing and Jimmy Dolan broadcast the running of the Wood - AUGUST 29: Lincoln MacVeagh, U. S. Min- mere Claiming Stakes, 4:30-5:00 p.m. ister to South Africa, Marshall R. Dimock, Director of Recruitment and Manning (cq) PUBLIC AFFAIRS of the War Shipping Administration, and Laird Archer, member of the board of direc- JULY 9: Anthony J. Drexel Biddle, Jr., tors of the Greek War Relief Association, American Ambassador to the Governments- were heard in a special program under the in -Exile spoke on "The Spirit and Activities auspices of the Greek War Relief Associa- of the Allied Governments and Their tion. 10:15 -10:30 p.m. Forces ", 10:30-10:4.5 p.m.

28 JULY 14: Harold L. Ickes, Secretary of AUGUST 22: Beardsley Ruml, chairman of the Interior, spoke in connection with the the Federal Reserve Bank of New York and celebration of Bastille Day under the aus- treasurer of R. H. Macy and Company, spoke pices of France Forever, 10:30 -10:45 p.m. on "Pay As You Go Taxation ", 10:15 -10:30 p.m. JULY 16: Andre Michalopoulos, Greek Minister of Information spoke on the sub- SEPTEMBER 7: Lieutenant General Henry ject of conditions in Greece tinder the Nazis, H. Arnold, commanding general of the U.S. 10:30 -10:45 p.m. Army Air Force, addressed the C.I.O. and A. F. of L. on Labor Day, 3:15 -3:30 p.m. AUGUST 2: Vice Admiral R. R. \V aesche talked about the "\1ar Effort of the Coast SEPTEMBER 7: President Franklin D. Guard" from the Mall in Boston. 7:00 -7:15 Roosevelt addressed the nation in a Labor p.m. Day broadcast on inflation and the rising cost of living. tUGt ST 2: R. J. Thomas, president of the United Automobile\ orkers spoke on "Labor SEPTEMBER 10: Jesse Jones, T. S. Secre- Reports ", 12:00 12:15 p.m. tary of Commerce. discussed the importance of free courses in a%iation in a talk "Pre - AUGUST 4: Representative Samuel Dick- Flight Training in American Schools ", stein delivered an address on "The Challenge 10:3(- 10:45 p.ni. for Service in the Navy ", 10:30 -10:45 p.m. SEPTEMBER 10: Rabbi Simon Greenberg, At:Gt sT 10: S. Stanwood Menken, founder William Rosenwald, and thelemple Emanu- of the National Security League and honor - El ensemble appeared in a Rosh Hoshanah ary chairman of the Nlinute Men of America broadcast of the United Jewish Appeal, spoke on "America's Pledge to Freedom" on 6:15 -6:30 p.m. the occasion of the first anniversary of The SEPTEMBER 17: Dr. George N. Shuster, Atlantic Charter, 7:15 7:30 p.m. president of Hunter College and Ernest AUGUST 18: Dr. Lin Yutang, author, lec- Angell, president of the Council for l)enioc- turer, and philosopher. discussed the Indian racy, discussed "Shall We Reclassify Enemy crises, 10:30 -10:45 p.m. Aliens ?" 10:30 -10:15 p.m.

29 CBS Program Book Supplement for November to be tipped in here CBS Program Book Supplement for December to be tipped in here G::r;:aNL l.,EiRAr Y

E FLZ,; NEW YU;K, N.. Y.

CBS PROGRAM BOON SUPPLEMENT NOVEMBER

GENERAL FOODS CORPORATION Sunday Grapenuts, Wheatmeal (388th Week on CBS) 2:00 -2:30 p.m. Young& Rubicans, Inc. 116 CBS Stations Those We Liye ORIGINATES: KNX Drama

LOCKHEED AIRCRAFT CORP N'Ionday Institutional 7:15 -7:30 p.m. To he Lord & Thomas determined Rebroadcast Aviation dramas with 11:1.5- 11:30 p.m. Orson Welles 57 CBS Stations ORIGINATES: KNX November 9) (Starts Short Wave to AEF Wed. 6:45 -7:00 a.m.

NORTHERN PUMP COMPANY Wednesday Institutional 5:00 -5:30 p.m. Great Lakes Training Batten, Barton, Durstine 116 CBS Stations & Osborn, Inc. School Graduation ORIGINATES: GREAT (October 28 only) LAKES, ILLINOIS

PIIILCO CORPORATION Friday Institutional (337th Week on CBS) 7:15 -7:30 p.m. Sayre M. Ramsdell Rebroadcast Associates, Inc. Our Secret Weapon 11:15- 11:.30 p.m. Rex Stout debunks 119 CBS Stations ORIGINATES: WABC Axis Propaganda Short Wave to AEF Sun. 6:45 -7:00 a.m.

R. J. REYNOLDS TOBACCO CO. Saturday Camel Cigarettes (495th Week on CBS) 7:30-8:00 p.m. william Esty & Co., Inc. Rebroadcast Thanks to the Yanks 11:00 -11:30 p.m. Quiz Program with Bob Hawk 115 CBS Stations ORIGINATES: WARC Short Wave to AEF Tues. 7:15-7:45 a.m. 30

C -

CBS PROGRAM BOOK SUPPLEMENT , DECEMBER. . . `'a lti.; _ 'lv._ -! NEW :1S SNINSOßEr A1

ELGIN NATIONAL WATCH CO. Thursday Institutional (18th Week on CBS) 4:00 -6:00 p.m. J. Walter Thompson Co. 116 CBS stations Variety program November 26 only Variety program Friday Institutional December 25 only 4:00-6:00 p.m. J. Walter Thompson Co. 116 CBS stations

M1N1Nl3 COAßECIIONS CIS 3ONS11!N 011.11111111

Cancel all short wave rebroadcasts to rIEF. Facilities leased to U.S. Government.

Page 6 CIIESEBROUGII MFG. CO. "Dr. Christian" now broadcast over 113 CBS stations.

Page 6 COCA-COLA COMPANY Ted Cott replaces Albert Spalding as master of ceremonies.

Page 6 CONTINENTAL BAKING CO. Program originates: WBBNI

Page 7 CORN PRODUCTS REFINING CO. "Stage Door Canteen" program now broadcast over 53 CBS stations.

Page 7 EMERSON DRUG COMPANY "Vox Pop" program now broadcast over 76 CBS stations.

Page 8 GENERAL FOODS CORPORATION Cancel rebroadcast of "Joyce Jordan" program. Rebroadcast stations shifted to early show. STANDARD OIL CO. OF N. J. Saturday Esso Gas & Oil (91st Week on CBS) 1:30 -4:00 p.m. Marschalk & Pratt, Inc. 47 CBS Stations Army -Navy Football Game ORIGINATES: ANNAPOLIS (November 28 only)

MENTHOLATUM COMPANY Sunday Mentholatum Salve 5:30 -5:45 p.m. PWT I. Walter Thompson Co. William Winter ORIGINATES: KQW News Analyst

SMITH BROTHERS Tuesday Cough Drops (93rd Week on CBS) 9:25 -9:30 p.m. PWT I. D. Tarcher & Co. Thursday Dick Joy 8:55 -9:00 p.m. PWT News ORIGINATES: KNX (Starts November 17) Nelson Pringle Mon., Wed. News Analyst 7:45 -8:00 a.m. PWT (Starts November 16) ORIGINATES: KNX

TIDEWATER ASSOCIATED OIL CO. Saturday Gas & Oil (152nd Week on CBS) 2:15-4:00 p.m. PWT Lord & Thomas (approximately) Football Play -by -Play ORIGINATES: VARIOUS POINTS

Page 5 CALIFORNIA FRUIT GROWERS Change listing of "Hedda Hopper's EXCHANGE Hollywood" to "Today at the Duncans':

Page 5 CAMPBELL SOUP COMPANY Change origination of "Amos'n'Andy" from WABC to KNX.

Page 6 COLGATE -PALMOLIVE -PEET CO. "Al Jolson ", rebroadcast by Short Wave to AEF Saturday, 9:30 -9:55 a.m.

Page 7 CORN PRODUCTS REFINING CO. Cancel Short Wave to AEF. Page 8 GENERAL MILLS, INC. Change rebroadcast of "Kitty Foyle" program to 11:30 -11:45 a.m. Change rebroadcast of "Valiant Lady" program to 11:15 -11:30 a.m.

Page 10 LEVER BROTHERS COMPANY Cancel rebroadcast of "Aunt Jenny" program. Rebroadcast stations shifted to early show.

Page 12 PILLSBURY FLOUR MILLS CO. Cancel program.

November LOCKIIEED AIRCRAFT CORP. Name of program is "Ceiling Unlim- Supplement ited".

Page 13 COLONIAL DAMES, INC. Change listing to "'Find the \\ornan' with Perry Ward."

Page 15 GENERAL MILLS, INC. Shift "Sam Hayes" program to Mon. thru Fri. 4:15-4:30 p.m. PWT.

Page 16 PETER PAUL, INC. Change listing to "Truman Bradley - News" Mon. and Fri.; "Bob Andersen -News" Red.

Page 16 PLANTERS NUT AND CHOCOLATE Shift "William Winter" program to COMPANY Mon. thru Fri. 12:30-12 :45 p.m. PWT.

44, Page 7 CURTISS CANDY COMPANY Change listing of "News with Jackson Wheeler" to "News -with Warren Sweeney ".

Page 7 EVERSIIARP, INC. Change origination from WABC to KNX.

Page 8 GENERAL MILLS, INC. Change listing of "Stories America Loves" to "Kitty Foyle ". Change product on "Valiant Lady" from "Softasilk" to "Bisquick ".

Page 8 GULF OIL CORPORATION Change origination from KNX to WABC.

Page 9 INTERNATIONAL SILVER CO. "Edward R. Murrow" program now using 58 CBS stations.

Page 9 IRONIZED YEAST CO., INC. Change origination from WABC to KNX.

Page 9 LADY ESTHER, LTD. Change listing of "Freddy Martin and his orchestra" to "Screen Guild Play- ers". Program now using 116 CBS stations.

Page 10 LEVER BROTHERS COMPANY Change product on "Bright Horizon" program to "Swan Soap" and adver-

tising agency to Young & Rubicam, Inc.

Page 11 P. LORILLARD COMPANY "Nelson Eddy" program now using 115 CBS stations.

Page 11 PARKER PEN COMPANY "Eric Sevareid" program now using 115 CBS stations. Page 8 GENERAL MILLS, INC. Change rebroadcast of "Kitty Foyle" program to 11:30 -11:45 a.m. Change rebroadcast of "Valiant Lady" program to 11:15 -11:30 a.m.

Page 10 LEVER BROTHERS COMPANY Cancel rebroadcast of "Aunt Jenny" program. Rebroadcast stations shifted to early show.

Page 12 PILLSBURY FLOUR MILLS CO. Cancel program.

November LOCKHEED AIRCRAiT CORP. Name of program is "Ceiling Unlim- Supplement ited".

1t11Mne111 OS mots 01111N /'a11Aw

Page 15 I COLONIAL DAMES, INC. Change listing to "`Find the Woman' with Perry Ward."

Page 15 GENERAL 111LLS, INC. Shift "Sam Hayes" program to Mon. thru Fri. 1:15 --4:30 p.m. PWT.

Page 16 PETER PAUL, INC. Change listing to "Truman Bradley - News" Mon. and Fri.; "Bob Andersen - News" Wed.

Page 16 PLANTERS NUT AND CHOCOLATE Shift "William Winter" program to COMPANY Mon. thru Fri. 12:30 -- 12:15 p.m. PWT.

h, Page 13 QUAKER OATS COMPANY Cancel rebroadcast on "That Brewster Boy"

Page 13 R. J. REYNOLDS TOBACCO CO. Change Short Wave to AEF rebroadcast of "Blondie" to "Camel Caravan':

Page 15 COLONIAL DAMES, INC. Omit "with Knox Manning" from program listing.

Page 15 GENERAL PETROLEUM CORP. Cancel program. OF CALIFORNIA

Page 15 LOS ANGELES SOAP COMPANY Correct spelling of "Bob Andersen ".

Page 16 MANHATTAN SOAP COMPANY Change listing to "Dick Joy - News ".

Page 16 THE MENNEN COMPANY Change listing to "Dick Joy - News ".

Page 16 MODE O'DAY SHOPS Cancel program.

Page 16 PETER PAUL, INC. Change listing to "Truman Bradley - News" on Monday and Wednesday and "Bob Andersen -News" on Friday.

Page 16 PLANTERS NUT & CHOCOLATE CO. Cancel "Bob Garred Reporting" program.

Page 17 SOIL OFF MANUFACTURING CO. Change listing to "Truman Bradley- News".

Page 17 J. C. ENO, LTD. Correct spelling of Macleans Tooth- paste. Page 8 GENERAL MILLS, INC. Change rebroadcast of "Kitty Foyle" program to 11:30 -11:oî a.m. Change rebroadcast of "Valiant Lady" program to 11:15-11:30 a.m.

Page 10 LEVER BROTHERS COMPANY Cancel rebroadcast of "Aunt Jenny" program. Rebroadcast stations shifted to early show.

Page 12 PILLSBURY FLOUR MILLS CO. Cancel program.

November LOCKHEED AIRCRAFT CORP. Name of program is "Ceiling Unlim- Supplement ited-.

==1:=1Page 15 COLONIAL DAMES, INC. Change listing to "'Find the Woman' with Perm Ward..'

__ p Page 15 GENERAL MILLS, INC. Shift "Sam Hayes" program to Mon. thru Fri. 1:15 -4:30 p.m. PWT.

Page 16 PETER PALL, INC. Change listing to "Truman Bradley - News- Mon. and Fri.; "Bob Andersen -News" Wed.

Page 16 PLANTERS NUT AND CHOCOLATE Shift "William Winter" program to COMPANY Mon. thru Fri. 12:30-12:15 p.m. PWT. T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M Sales and administrative offices: 485 Madison Avenue, New York 182 Ttemont Street, Boston 410 North Michigan Avenue, Chicago 902 Fisher Building, Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte, North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel. San Francisco 84 Hallain Street, W 1, London Cable address, Columbia, New York CBS PROGRAM BOOK' WINTER,1943

s+ If ' !. ~... k : yidL f i.

zir

1.Iq5

r VW

k14

Fred Allen -the Funniest Man in America THE COVER: Fred -Illen. master of the ad -lib,

u hose first - mooing. quip - filled comedy program

is heard every Sunday over euery CBS station. ii'.G COi PANY, tiATiUiti'.L BrOÁeC, S T GENERAL LIBRARY NEW YORK, N. Y. 30 r,OCKEFELLER PLAZA,

THE COLIIIBIA

PIIOGIUiI BOOK

CBS SPONSORED PROGRAMS: page 4

CBS PACIFIC NETWORKS SPONSORED l'RO(;RAMS: page 15

CBS SUSTAINING PROGRAMS: page 18

Published quarterly for advertising, rxet uti%es I

THE COLUMBIA BROADCASTING SYSTEM

485 NIadison Avenue. New'iork Cite. \. 1.

January 1, 1913 UOII1i1BIzf iE'FVOhiK CLIE\'I'S

AUTOMOTIVE COLGATE -PALMOLIVE -PEET COMPANY: Tooth Powder, Shave Cream l'age CHRYSLER CORPORATION: COLONIAL DAMES, INC.: Plymouth, Dodge, DeSoto. Cosmetics Page 1. Chrysler Motor Cars Page o EMERSON DRUG CO.: CIGARETTES & TOBACCO Bromo- Seltzer Page IRONIZED YEAST CO., INC.: AMERICAN TOBACCO COMPANY: I ronized Yeast Page Lucky Strike Cigarette . . . . Page 4 JOHNSON & JOHNSON: BROWN & WILLIAMSON TOBACCO CORP.: Band -Aid Page 9 Avalon Cigarettes Page 15 KOLYNOS COMPANY: GENERAL CIGAR CO%II'ANY: Kolynos, Kolynos Toothpaste . Page 10 Van Dyck Cigars Page 15 LADY ESTHER, LTD.: LIGGETT & MYERS TOBACCO COMPANY: Face Powder, Face Cream, Chesterfield Cigarettes Page 11 Rouge, Lipstick and Nail Polish Page 1 I P. LORILLARD COMPANY: LEVER BROTIIERS COMPANY: Old Gold Cigarettes Page 11 (See also Foods; Laundry Soaps) Lux Toilet Soap, PHILIP MORRIS & COMPANY, LTD.: Swan Soap, Lifebuoy Page 1 Philip Morris Cigarettes . . . . Page 12 LEWIS -HOWE CO.: R. J. REYNOLDS TOBACCO COMPANY: Turns Page 11 Camel Cigarettes, Prince Albert Smoking Tobacco . Page 13 LOS ANGELES SOAP COMPANY: White King Soap, U. S. TOBACCO COMPANY: Sierra Pine Soap Page 16 Dill's Best Model Tobacco . . Page 14 MANHATTAN SOAP COMPANY: CONFECTIONERY Sweetheart Soap Page 16 MC KESSON & ROBBINS, INC.: Co\II'ANY: CURTISS CANDY Bexel Page 16 Candy Page 7 THE MENNEN CO.: PETER PAUL INC.: Talcum Powder, Shave Cream, Candy Page 17 Brushless Shave Page 16 SCHUTTER CANDY COMPANY: MENTHOLATUM COMPANY: Candy Page 13 Mentholatuln Salve . . . Page 16 SMITH BROTHERS: PAR SOAP CO.: Cough Drops Page 17 Par Household Soap . . . . Page 16 WM. WRIGLEY JR., COMPANY: CHARLES H. PHILLIPS CHEMICAL CO.: Doublemint, Spearmint . . . Page 15 Phillips Toothpaste, Powder . . Page 12 PLOUGH, INC.: e DRUGS & TOILET GOODS St. Joseph Aspirin, Penetro . . Page 17 THE PROCTER & GAMBLE ANACIN COMPANY: COMPANY: Soaps; Foods) Anacin 4 (See also Laundry Page Ivory Soap Page 12 BAYER COMPANY: Camay Page 13 Bayer Aspirin Page 4 E. R. SQUIBB & SONS: BISODOL COMPANY: Squibb Products Page 14 Bisodol Page 5 R. L. WATKINS CO.: CHESEBROUGH MANUFACTURING COMPANY: Dr. Lyons Toothpowder, Vaseline Preparations . . . . Page 5 Mulsified Coconut Oil Shampoo . Page 14 FOODS & BEVERAGES LEVER BROTHERS COMPANY : ( See also Drugs; Foods) BOWEY.S, INC.: Rinso, Lux Flakes Page 10 Dari -Rich Products . . . . . Page 5 PACIFIC COAST BORAX CO.: CALIFORNIA FRUIT GROWERS EXCHANGE: 20 Mule Team Borax and Sunkist Oranges, Lemons . . Page 5 Borax Soap Chips, Boraxo . . . Page 11 CALIFORNIA PRUNE AND APRICOT rilE PROCTER & GAMBLE COMPANY: GROWERS ASSOCIATION: (See also Toilet Goods; Foods) Surrsweet Prunes l'age 15 Oxydol, Duz . . . .. Page 12 CAMPBELL SOUP COMPANY: Chipso, Duz Page 13 Campbell's Soups, Pork and Beans. and Tomato Juice . . . Page 5 LUBRICANTS COCA -COLA COMPANY: Coca -Cola Page 6 Gt 1F OIL CORPORATION: Motor Oil and Gas Page 9 CONTINENTAL RAKING COMPANY. INC.: Wonder Bread Page 6 TEXAS COMPANY: Texaco Products . . . Page 14 CORN PROD( CTS REFINING CO.: Mazola Page J. A. FOLGER Co.: MISCELLANEOUS Folger's Coffee Page 15 ARMSTRONG CORK COMPANY: GENERAL FOODS CORPORATION: Armstrong's Quaker Rugs . Page 4 (See also Laundry Soaps) BEKINS VAN AND STORAGE CO.: Jell -O, Jell -O Puddings . . . Page 7 Grape Nuts, Grape Nuts Flakes. Moving and Storage Page 17 Sanka Coffee, Post's Raisin Bran. CELANESE CORPORATION OF AMERICA: Post Toasties, Wheatmeal. Celanese Products Page 5 Swansdown, Calumet . . Page 8 CONTINENTAL RAI)I() L TELEVISION CORP.: GENERAL MILLS, INC.: Admiral Radios Page 6 Wheaties, Bisquick l'age 8 EVERSIIARP, INC.: Drifted Snow Flour Page 16 Eversharp Pens and Pencils . Page 7 LEVER BROTHERS COMPANY: GENERAL ELECTRIC CO.: (See also Drugs; Laundry Soaps) institutional Page 7 Spry Page 10 GILLETTE SAFETY RA/OR CO.: PET MILK SALES CORPORATION: Razors. blades, shaving cream Page 9 Irradiated Pet Nlilk Page 12 INTERNATIONAL SILVER COMPANY: PLANTERS NUT & CHOCOLATE COMPANY: Planters Salted Peanuts, International Sterling and Bros. . Page 9 Planters Peanut Oil Page 17 1847 Rogers Silverplate TIIE PROCTER JOHNS- 'IAN'ILLE CORPORATION: & GAMBLE COMPANY: 9 (See also Toilet Goods; Laundry Soaps) Insulation Page Crisco Page 13 LOCKHEED AIRCRAFT CORP.:

TIIE QUAKER OATS CO.: Institutional ...... /'age 11 Quaker Food Products . . . . Page 13 THE PARKER PEN COMPANY: THE N'ELCII GRAPE JUICE CO.: Quiek /'age 11 Welch Products Page 1.1 PIIII.CO CORPORATION: LAUNDRY SOAPS & ACCESSORIES Institutional Page 12 INSURANCE COMPANY B. T. BABBITT INC.: PRUDENTIAL OF AMERICA: Bab-0 Pvt. 1 Services Page 13 GENERAL FOODS CORPORATION: Insurance (See also Foods) SOIL OFF MANUFACTURING CO.: La France ...... Pawe ! Cleaning Fluid Page I

All time listed on the following pages is Eastern War Time unless otherwise indicated. 1MERICAti TOBACCO COMPANY Saturday Lucky Strike Cigarett es N c({,5 (348th Week on CBS) 9:00 -9:45 p.m. Foote, Cone & Bel ding Jarman 1. I01 t Rebroadcast Your Hit Parade 12 mid. -12:45 a.m. Mark Warnow's Orchestra. 116 CBS stations ORIGINATES: WABC Barry Wood, Joan Edwards, Hit Paraders Chorus

ANACIN COMPANY Mon. thru Fri. Anacin (309th Week on CBS) 12:45 -1:00 p.m. Blackett -Sam ple- 56 CBS stations Humrnert Our Gal, Sunday ORIGINATES: WABC

Easy Aces Wed., Thurs., Fri. Serial Comedy -Drama 7:30 -7:45 p.m. 47 CBS stations ORIGINATES: WABC

ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Ru (65th Week on CBS) 12 noon -12:30 p.m. Batten, Barton, Dursti 116 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama

B. T. BABBITT, INC. Mon. thru Fri. Bab -0 (74th Week on CBS) 3:00 -3:15 p.m. Duane Jones Co. 13 CBS stations David Harum ORIGINATES: WABC Serial drama

+BARBASOL COMPANY Mon. and Fri. Barbasol Shaving Cre am (286th Week on CBS) 6:00 -6:10 p.m. Erwin Wasey & Cc ., In 37 CBS stations +John B. Kennedy ORIGINATES: WABC News

BAYER COMPANY Tuesday Bayer Aspirin (379th Week on CBS) 7:30 -8:00 p.m. Blackett-Sample- 77 CBS stations Hummert American Melody Hour ORIGINATES: WABC with Vivian della Chiesa, Conrad Thibault, Remo Bolognini, orchestra and chorus

Second Husband Thurs., Fri. Serial drama 11 :15 -11 :30 a.m. 40 CBS stations ORIGINATES: WABC

4 +Program or client not listed in Fall Program Book. BI SODOL COMPANI Red.. Thurs., Fri. Bisodol (5 !7th W-eek on CBS) 12:30 -12:45 p.m. Blackett-Satrt ple- 51 CBS stations Hltnlnlert The Romance of Helen Trent ORIGINATES: wIiRy Serial drama

BOWEY'S, INC. Saturday Dari -Rich Products (188th Week on CBS) 12:30 -1:00 p.m. Sorenson & Company 16 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, MC, and guest stars

CALIFORNIA FRUIT GROWERS Mon., \\ ed., Fri. Sunkist Oranges EXCHANGE 6:15 6:30 p.m. Sunkist Lemons (191st Week on CBS) 41 CBS stations Foote, Cone & Belding ORIGINATES: KNX +Today at the I)uncans Serial drama

CAMPBELL SOUP COMPANY Moll. thru Fri. Campbell's Soups (421st Week on CBS) 7:00 -7:15 p.m. Campbell's Tomato Juice Rebroadcast Campbell's Pork and Beaus :Amos 'u' Andy 11:00 11:15 p.m. Ward Wheelock Serial comedy -drama 62 CBS stations ORIGINATES: KNX Company Radio Reader's Digest Sunday with Conrad Nagel, Lyn Murray's 9:(X) -9:30 p.m. orchestra, and guest stars 65 CBS stations ORIGINATES: SV AR('

CELANESE CORPORATION Wednesday Celanese Products OF AMERICA 10:00 -10:30 p.m. Young & Rubicon'. Inc. (52nd It eek on CBS) 116 CBS stations ORIGINATES: WABE Great Moments in Music ivith Jean "Tennyson and guest stars ,Musical program

Cl IESEBROI-GIh MANUFACTURING Wednesday Vaseline Preparations )MI'ANY, CONSOLIDATED 8:30-8:55 p.m. McCann-Erickson, Inc. (2 17th Meek on CBS) Rebroadcast 11:30 -- 11:55 p.m. I)r. Christian 114 CBS stations with Jean Ilersllolt ORIGINATES: KNX

Program or client not listed in Fall Program [look. ,i CHRI SLER CORPORATION Thursday institutional (356th Week on CBS) 9:00 -9:30 p.m. Ruthrauf} & Ryan 61 CBS stations Major Bowes' Amateurs ORIGINATES: WABC

COCA -COLA COMPANY Sunday Coca -Cola (176th Week on CBS) 4:30 -5:00 p.m. D'Arcy Advertisin g 118 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 1 .15-piece orchestra, Ted Cott, and guest soloists Music

COLGATE -PALMOLIVE -FEET Tuesday Colgate Tooth Powdei

COMPANY 8:30 -8:55 p.m. Sherman & Margo ette, (364th Week on CBS) Rebroadcast Inc. 12:00 mid. -12:25 a.m. AI Jolson 77 CBS stations with Parkyakarkus, Shakyakarkus, ORIGINATES: WARC Carol Bruce, Fred Uttal and Ray Bloch's Orchestra

Hobby Lobby Saturday Palmolive Shave Crea m with Dave Elman 8:30 -8:55 p.m. Ted Bates, Inc. and Harry Salter's Orchestra Rebroadcast 11:30 -11:55 p.m. 73 CBS stations ORIGINATES: WARC

CONTINENTAL BAitiING CO., INC. Mon. thru Fri. Wonder Bread (417th Week on CBS) 10:45-11 :00 a.m. Ted Bates, Inc. Rebroadcast Bachelor's Children 3:45 -4:00 p.m. Serial drama 45 CBS stations ORIGINATES: WARC

CONTINENTAL RADIO & Sunday Admiral Radio TELEVISION CORP. 2:30 -2:55 p.m. Institutional (13th Week on CBS) 42 CBS stations Cruttenden & Eger ORIGINATES: WAR(: World News Today

A. PIES

CORN PRODUCTS REFINING CO. Thursday Mazola (326th Week on CBS) 9:30 -10:00 p.m. C. L.:V iller Com pas 52 CBS stations Stage Door Canteen ORIGINATES: WARC Variety

CURTISS CANDY COMPANY Sat., Sun. Candy (118th Week on CBS) 11:00-11:05 a.m. C. L..Mliller Company 113 CBS stations News ORIGINATES: WARC with Warren Sweeney

i EMERSON DRUG COMPANY Monday Bromo- Seltzer (139th Week on CBS) 8:00 -8:30 p.m. Ruthrau ff & Ryan, Inc. 75 CBS stations Vox Pop ORIGINATES: ON TOUR with Parks Johnson and Warren Hull

1 nterviews

EVERSHARP, INC. Sunday Eversharp Pens and Pencils (170th Week on CBS) 10:00 -10:3() p.m. The Biow Company 116 CBS stations Take It or Leave It ORIGINATES: WARC with Phil Baker Quiz

GENERAL ELECTRIC CO. Tues., Thurs., Sat. Institutional (44th Week on CBS) 6:00 -6:15 p.m. lfaxon, Inc. Rebroadcast Frazier Hunt 10 :35 -11 :00 p.m. Yews and comments 51 CBS stations ORIGINATES: WARC

GENERAL FOODS CORPORATION Friday Jell -O (401st Week on CBS) 8:00-8:30 p.m. Jell-O Puddings Rebroadcast Young & Rubicam, Inc. Kate Smith Hour 12:00 mid. 12:30 a.m. with Kate Smith, Ted Collins. 116 CBS stations Jack Miller and his orchestra ORIGINATES: WABC and guest stars Music, comedy and drama

7 GENERAL FOODS CORPORATION Thursda Sanka, Post Toasties Continued 8:30-8:55 p. m. Benton & Bowles, In c. *The Adventures of the Rebroadcast Thin Man 12:30 -12:55 a.m.. 115 CBS stations Mystery ORIGINATES: WABC (Starts January 8)

*Those We Love Sunday Grape Nuts, Drama 2:00 -2:30 p.m. Grapenuts Wheatmeal 116 CBS stations Young & Rubicam, 1 ORIGINATES: KNX

William L. Shirer Sunday Sanka Coffee ews 5:45 -6:00 p.m. Young & Rubicatn, I nc. 81 CBS stations ORIGINATES: WABC Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12 noon -12:15 p.m. Calumet 73 CBS stations Talks and news 3 bung & Rubicam, I nc. ORIGINATES: WABC Joyce Jordan, M.D. Mon. thru Fri. La France Serial drama 2:15 -2:30 p.m. Post's Raisin Bran 77 CBS stations Young & Rubicam, I ORIGINATES: WABC Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Benton & Bowles, In 88 CBS stations ORIGINATES: WABC We Love and Learn Mon. thru Fri. Grape Nuts Flakes Serial drama 2:30 -2:45 p.m. Wheatmeal 91 CBS stations Young & Rubicam, I ORIGINATES: WABC

GENERAL MILLS, INC. Mon. thru Fri. Wheaties (449th Week on CBS) 10:15 -10:30 a.m. Knox Reeves Rebroadcast Advertising, Inc. *Kitty Foyle 11 :30 -11 :45 a.m. Serial drama 42 CBS stations ORIGINATES: WABC

Valiant Lady Mon. thru Fri. Bisquick Serial drama 10:00-10:15 a.m. Knox Reeves Rebroadcast Advertising, Inc. 11:15 -11 :30 a.m. 41 CBS stations ORIGINATES: WABC

8 *Program or client not listed in Fall Program Book. +GILLE TTE SAFETY RAZOR CO. Friday Razors. Blades and (107th Week on CBS) January 1 Shaying Cream 59 CBS stations Maxon, Inc. +Orange Bowl Football Game ORIGINATES: WQAM with Ted Husing Play -by -play description

GULF OIL CORPORATION Sunday Motor Oil and Gas (464th Week on CBS) 7:30 -8:00 p.m. Young & Rubicam. Inc. 79 CBS stations We, the People, at War ORIGINATES: WABC with Milo Boulton and Oscar Bradley's orchestra Real life experiences

INTERNATIONAL SILVER COMPANY Sunday International Sterling and (251st Week on CBS) 6:00-6:15 p.m. 18 -47 Rogers Bros. 59 CBS stations Silverplate Edward K. Murrow ORIGINATES: LONDON Young & Rubicam. Inc. Bro vdcasting from London New

IRONI !ED YEAST CO., INC. Tuesday Ironized Yeast (175th Week on CBS) 8:00 -8:30 p.m. Ruthrau fl & Ryan, Inc. Rebroadcast Lig !Its (.)ut 11:30-12 mid. .11)st erydrama 75 (:BS stations ORIGINATES: KNX

JOHNS -MANVILLE CORPORATION Mon. thru Fri. Insulation (74th Peek on CBS) 8:55 9:00 p.m. J. gaiter Thompson 58 CBS stations Corn pan v (:ee il Brown ORIGINATES: WABC New

JOHNSON & JOIINSON 1 Tuesday Band -:did (91st Week on CBS) 6:15 -6:30 p.m. Young R- Rubicam, Inc. 66 CBS stations Edwin C. Hill ORIGINATES: WABC The Human Side of the News

;Pro warn or client not listed in Fall Program Book. 9 KOLYNOS COMPANY Molt. and Tuesday Kolb nos (517th Week on CBS) 12:30 -12:45 p.m. Blackett -Sant ple- i1 CBS stations Huntmert i The Romance of Helen Trent ORIGINATES: WRBM Serial drama

Mr. Keen, Tracer of Lost Wed., Thurs., Fri. Kolynos Toothpaste Persons 7:45-8:00 p.m. Mystery-drama 18 CBS stations ORIGINATES: WABC

LADY ESTHER, LTD. Monday Face Powder, Face Cream, (173rd Week on CBS) 10:00 -10:30 p.m. Rouge, Lipstick and 115 CBS stations Nail Polish *Screen Guild Players ORIGINATES: KNX Pedlar & Ryan, Inc Drama

LEVER BROTHERS COMPANY Monday Lux Toilet Soap, Lux Fiala (387th Week on CBS) 9:00 -10:00 p.m. J. Walter Thompson 116 CBS stations Company Lux Radio Theater 30 CBC stations Cecil B. DeMille, director, ORIGINATES: KNX with stars of stage and screen Drama

Burns and Allen Tuesday Swan Soap Comedy 9:00 -9:30 p.m. Young & Rubicarn, Inc 114 CBS stations ORIGINATES: KNX Bol) Burns Wednesdaydnesday Lifebuoy The Arkansas Traveler 9:00 -9:30 p.m. Ruthrau f} & Ryan, Inca Comedy 118 CBS stations ORIGINATES: KNX Mayor of the Town Wednesday Rinso with Lionel Barrymore 9:30-10:00 p.m. Ruthrauft & Ryan, 118 CBS stations Drama ORIGINATES: KNX Bright Horizon Mon. thru Fri. Swan Soap with Richard Kollmar 11 :30-11 :45 a.m. Young & Rubicam, Inc 46 CBS stations Serial drama ORIGINATES: WABC Aunt Jenny's Real Life Stories Mon. thru Fri. Spry

Dramatic sketches 11 :45 -12:00 noon Ruthrauft & Ryan, Inc I 61 CBS stations 30 CBC stations ORIGINATES: WABC. Big Sister Mon. thru Fri. Rinso Serial drama 12:15 -12:30 p.m. Ruthrau f} & Ryan, Inc 69 CBS stations 30 CBC stations ORIGINATES: WABC I

lu *Program or client not listed in Fall Program Book. LEWIS -IIOWE COMPANY Saturday Turns (30th Week on CBS) 8:00 -8:30 p.m. Roche, Williams 52 CBS stations & Cunnyngltam, Inc. Crut nit and Sanderson ORIGINATES: WABC Quiz

LIGGETT & MYERS TOBACCO Tues., Wed., Thurs. Chesterfield Cigarettes COMPANY 7:15-7:30 p.m. Newell-Entntett Co. (531st Week on CBS) Rebroadcast 11:15 -11:30 p.m. Harry James 115 CBS stations ORIGINATES: KNX and his Music Makers Po pol ar music

' +LOCKIIEED AIRCRAFT CORI'. Monday Institutional p.m. I I (8th Week on CBS) 7:15-7:30 Foote, Cone & Belding Rebroadcast `Ceiling Unlimited 11:15 II :30 p.m. with Orson Welles 56 CBS stations ORIGINATES: KNX .4niation dramas

P. LORILLARD COMPANY Wednesday Old Gold Cigarettes (262nd Week on CBS) 8:00 -8:30 p.m. J. Walter Thompson Co. 115 CBS stations Nelson Eddy ORIGINATE: KNX with Nadine Conner, Robert Ambruster's Orchestra and Chorus

PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, (78th ¡reek on CBS) 8:30 8:55 p.m. Boraxo Rebroadcast 20 Mule Team Borax, Deal It Nalley Days 11:30 11:55 p.m. Soap Chips Drama 59 ( :B` stations ORIGINATES: WABC McCann- Erickson, he.

THE PARKER PEN CO. Sat., Sun. Quink (27th [reek on CBS) 8:55 -9:00 p.m. I. Talter Thompson Co. 113 ( :BS stations E rie Sfwarfifl ORIGINATES: WABC \ews

PET MILK SAI.ES CORPORATION Saturday Irradiated Pet Milk (476th [féek nn CBS) 9:45 -10:15 p.m. Gardner Advertising 62 CBS stations Company Saturday Night Serenade ORIGINATES: WABC Bill Perry.'tenor; Jessica Wagonette, soprano; Warren Sweeney, Gustave Ilaensehen's Orchestra and Chorus 6

+Program or client not listed in Fall l'rogram Book. 11 PET MILK SALES CORPORATION Tues. and Thurs. Irradiated Pet Milk Continued 11:00-11:15 a.m. Gardner Advertising 69 CBS stations Company Mary Lee Taylor ORIGINATES: KMOX home economist Household advice

4' PHIL(:O CORPORATION Friday Institutional r (.346th Reek on CBS) 7:15-7:30 p.m. Sayre M. Ramsdell Rebroadcast Associates, Inc. Our Secret Weapon 11:15-11:30 p.m. Rex Stout debunks 118 CBS stations Axis propaganda ORIGINATES: WABC

CHARLES II. PHILLIPS Wed., Thurs., Fri. Phillips Toothpaste & CHEMICAL CO. 10:30-10:45 a.m. Toothpowder (268th Reek on CBS) 40 CBS stations Blackett -Sam ple- ORIGINATES: WABC -tmanda of Honeymoon Hill Hummert Serial drama

PHILIP MORRIS & COMPANY, LTD. Friday Philip Morris Cigarettes (334th Reek on CBS) 9:00 -9:30 p.m. The Mow Company Rebroadcast The Philip Morris Playhouse 11:30 p.m. -12 mid. Directed by Charles Martin, with 114 CBS stations guest stars and Ray Bloch's ORIGINATES: WABC Orchestra Drama The Crime Doctor Sunday Philip Morris Cigarett es 11 ster) -drama 8:30 -8:55 p.m. The Bioty Company Rebroadcast 11 :00-11 :25 p.m. 113 CBS stations ORIGINATES: WABC

THE PROCTER & GAMBLE CO. Mon. thru Fri. Duz (427th Week on CBS) 1:45-2:00 p.m. Compton Advertising, 60 CBS stations Inc. The Goldbergs ORIGINATES: WABC Serial drama

Life Can Be Beautiful Mon. thru Fri. Ivory Soap Serial drama 1 :00-1 :15 p.m. Compton Advertising, 61 CBS stations Inc. 25 CBC stations ORIGINATES: WABC Ma Perkins Mon. thru Fri. Oxydol Serial drama 1 :15-1 :30 p.m. Blackett- Sample- 60 CBS stations Hummert ORIGINATES: WBBM

12 +Program or client not listed in Fall Program Book. THE P ROCTER & GAMBLE CO. \lon. thru Fri. Ivory Flakes

Continu ,,d 1:30 1 :45 p.m. Crisco 47 (.BS stations Vic and Sade Compton Advertising. ORIGINATES: WBB\l Inc. Serial drama

Pepper Young's Family Mon. thru Fri. Camay Serial drama 2:45-3:00 p.m. Chipso, Duz c 25 CBS stations Pedlar & Blau, Inc. ORIGINATEs : WBB\l

PRUDENTIAL INSURANCE Sunday Insurance Services COMPANY OF AMERICA 5:00 -5:45 p.m. Benton & Boules, Inc. (187th [reek on CBS) 83 CBS stations ORIGIN 1TES: W ABC Prudential Family hour with Gladys Swarthout and Deems Taylor. Al Goodman's Orchestra, and a chorus of mixed voic es

THE QUAKER OATS COMPANY Friday Quaker Food Products (58th lt eek on CBS) 9:30 10:00 p.m. Ruthrauß & Ryan, Inc. 82 CBS stations That Brewster Boy ORIGINATES: WBBM Comedy drama

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes COMPANY 7:30 -8:00 p.m. Prince Albert Smoking (50Ith [r'cek on CBS) Rebroadcast Tobacco 10 :30 -11:00 p.m. William Esty & Blondie 114 CBS stations Company, Inc. The domestic adventures of the ORIGINATES: KNX Bumsteads Comedy

Camel Caravan Friday with Lanny Ross, Connee Boswell, 10:00- 10 :45 p.m. Xavier Cugat, Margo, herb Shriner, 116 CBS stations and Camel Chorus ORIGINATES: WABC

*Thu nks to the tanks Saturday with Bob Hawk 7:30 -8:00 p.m. Quiz Rebroadcast 11 :00 -11 :30 p.m. 114 CBS stations ORIGIN RTES: WABC

SCIIUTTER CANDI COMI'ANY Sunday Candies *Col. Stoopnagle 1:45-2:00 p.m. Roche, Williams 42 CBS stations Start s January 10 cQ Cunnynghanl, Inc. ORIGINATES: WABC

*Program or client not listed in Fall Program Book. 13 E. R. SQUIBB & SONS Mon., Wed., Fri. Squibb Products (130th ¡leek on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 59 CBS stations Newell, Inc. Keep Working, Keep Singing, ORIGINATES: WABC America with Walter Cassel and David Ross Songs

TEXAS COMPANY Sunday Texaco Products (292nd [Peek on CBS) 9:30 -10:00 p.m. Buchanan & Co. 116 CBS stations Texaco Star Theatre 11 CBC stations starring Fred Allen, Jimmy Walling- ORIGINATES: WABC ton, Al Goodman's Orchestra, Portland Hoßa, and guest vocalists Comedy

U. S. TOBACCO COMPANY Monday Dill's Best (396th Week on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast Arthur Kudner, Inc Gay Nineties Revue 11:30 -11:55 p.m. starring Beatrice Kay, 63 CBS stations ORIGINATES: WABC Joe E. Howard, Ntc, Florodora Girls, Elm City Four, Jenny Lynn

R. L. WATKINS CO. Mon., Tues., Wed. Dr. Lyons Toothpowde r (22nd Week on CBS) 11:15 -11:30 a.m. Blackett -Sam ple- 40 CBS stations Hummert Second Husband ORIGINATES: WABC Serial drama

Amanda of Honeymoon Hill Mon., Tues. Mulsified Coconut Oil Serial drama 10:30 -10:45 a.m. Shampoo 40 CBS stations Blackett -Sam ple- ORIGINATES: WABC Hummert

THE WELCH GRAPE JUICE CO. Sunday Welch Products (30th Week on CBS) 6:15 -6:30 p.m. H. W Kastor & Sons 66 CBS stations Advertising Co., Inc. Dear John ORIGINATES: KNX with Irene Rich Drama WI I. AN !MAXI, JR., COMPANY Sunday Douhlemint Gum (55 9th Week on CBS) 6:30-7:00 p.m. J. Walter Thompson 116 CBS stations Corn pang Sergeant Gene Autry ORIGINATES: Sir Corps dramatic series LUKE FIELD, ARIZ. The First Line Thursday Spearmint Gum Drama 10:00-10:30 p.m. Arthur Meyerhofj & Co. 114 CBS stations ORIGINATES: WBBM Ben Bernie Mon. thru Fri. with all the Lads 5:45 -6:00 p.m. llusiea1 series 118 (:BS stations ORIGIN VTE:s: WBBM

COLUMBIA BR OWN X WILLIAMSON TOBACCO Tues., Thurs., Sat. Avalon Cigarettes PACIFIC CO RP. 5:3()-5:-15 p.m. P«T Russell M. Seeds Co. NETWORK (37 th Ifeek on CBS) ORIGIN {TEK: KNX Harry «: Flannery Yews analyst

CALIFORNIA PRUNE X APRICOT Saturday Sunsweet Prunes GROWERS ASSOCIATION 8:55 -9:00 p.m. PRT Long Advertising (-12nd Week on CBS) ORIGINATES: KNX Service Dick Joy and the 'News News analyst

(:O LONIAL DANES, INC. Friday Cosmetics (16 Ilth !leek on CBS) 9:55 -10:00 p.m.PR T Glasser, Galley & Co. ORIGINATES: KN\ Find the \\ oman with Perri \\ and

J. :1. FOLI:ER & (:011l':1N1 Friday Folger's Coffee (15tln If eck on CBS) 5:15 -5:30 p.m. T Raymond R.Morgan Co. ORIGINATES: KNX America's Home Front informational series

(:E NERAI. CIGAR CO. Wed., Sun. Van Dyck Cigars (35 Ist (reek on CBS) 9:00 -9:15 p.m. PWyT Federal Advertising ORIGIN RTES: KQW William Winter Agency, Inc. News analyst

15 COLUMBIA PACIFIC GENERAL MILLS. INC. Mon. thru Fri. Drifted Snow Flour 1:15-1:30 p.m. PI T NETWORK (449th Week on CBS) Knox Reeves ORIGINATES: KNX Advertising Inc. Continued Sam Hayes

. \eus

LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (169th Week on CBS) 12:15-12:30 p.m. Sierra Pine Soap PWT Raymond R. Morgan Co. Boh Andersen ORIGINATES: KNX r .\CUS MANHATTAN SOAP CO. Mon., Wed., Fri. Sweetheart Soap (98th Week on CBS) 7:30 -7 :45 a.m. PWT Franklin Bruck ORIGINATES: KNX Advertising Dick Joy Corp. \eus

McKESSON & ROBBINS, INC. Mon., Wed. Bexel (126th Week on CBS) 8:55 -9:00 p.m. PWT I. D. Tarcher & Co.,1 nc. Sunday Dick News Joy and the 8:25 -8:30 p.m. PWT \ eues analyst ORIGINATES: KNX

THE MENNEN COMPANY Tues., Thurs., Sat. Talcum Powder, Lather (138tH Week on CBS) 7:30-7:45 a.m. PWT Shave Cream, Brushless ORIGINATES: KNX Shave Dick Joy Russell M. Seeds Co, Vexes Inc.

+MENTIIOLATLM COMPANY Sunday Mentholatum Salve (12th Week on CBS) 5:30-5:45 p.m. PWT J. Walter Thompson ORIGINATES: KQW +William Winter +Phil Stearns Sunday News 5:45-5:55 p.m. PWT ORIGINATES: KQW I `tarts January 10 )

PAR SOAP COMPANY Tues., Thurs. Par Household Soap (20th Week on CBS) 1 :00-1 :15 p.m. PWT Tomaschke- Elliott, Inc. ORIGINATES: KNX Galen Drake

16 + Program or client not listed in Fall Program Book. PETER PAUL INC. Mon., Fri. Candy Bars (116th Week on CBS) 5:45-5:55 p.m. PWT Brisacher, Davis & Stall Truman Bradley :Nus

Bob :\ndersen Wednesday \eus 5:45-5:55 p.m. PWT ORIGIN ATES: KNX

PLANTERS NUT AND CHOCOLATE Mon. thru Fri. Planters Peanut Oil COMPANY 12:30-12:45p.m.P«'T Raymond R. .4!organ Co. (114th llëek on CBS) ORIGINATES: KQW William Winter News analyst +\\ illiam Winter Sunday Planter's Salted Peanuts News analyst 5:30-5:45 p.m. mi. Raymond R. Morgan Co. tilarts January 10 ORIGIN ATES: KQW

PLOUGH, INC. Saturday St. Joseph's Aspirin (13th Week on CBS) 9:45-10:00 p.m.PWT Penetro Products ORIGI N ATE'.: KNX Lake- Spiro- Shurntan Don't You Believe It I nc.

+S11ITH BROTHERS Tuesday Cough Drops (/06th lf éek on CBS) 9:25 -9:30 p.m. PWT J. 1). Tarcher & Co. Thursday +Dick Joy 8:55 -9 :00 p.m. PWT News ORIGINATES: KNX +Nelr+on Pringle Mon., Wed. News .4nalssr 7:45-8:00 a.m. P« T

()MIN \Tl:s: K N X

SOIL OFF 1IANL FACTURINI: Tues., Thurs., Sat. "Soil Off" for all COMPANY 5 :45 5 :55 p.m. PWT painted surfaces (100th Week on CBS) ORIGINATES: KNX Buchanan & Co. Truman Bradley Vew.s

1 COLUMBIA BEKINS \ AN ANI) STORAGE CO. Mon., \\éd., Fri. \loping and Storage CALIFORNIA (67th if eel; on CBS) 5:30 -5:45 p.m. PWT Brooks Advertising NETWORK ORI(.INATEs: KNX Agency (tarry A: Flannery

. \'ews analyst

+ Program or client not listed in Fall Program Book. i CBS SUSTAIUG PIIOGIIAIUS

are chosen because they are timely, exciting, and balanced. These three standards of selection produce a diverse, flexible program schedule, carefully designed to win and retain the interest of mil- lions of listeners. To maintain its flexibility -to continue to present the most highly contemporary and most stimulating sustaining programs on the air -Columbia finds it necessary from time to time to alter some details in its schedule. These day -to -day and even hour -to -hour changes are reported, when possible, in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 19

2. WAR PROGRAMS Page 19

3. EDUCATIONAL PROGRAMS Page 21

4. SERIOUS MUSIC Page 23

5. DRAMATIC SERIES Page 24

6. BROADCASTS OF INTERNATIONAL CHARACTER Page 25

7. RELIGIOUS BROADCASTS Page 26

8. LIGHT ENTERTAINMENT Page 26

CBS SHORT WAVE BROADCASTS Page 27

SPECIAL BROADCASTS: FALL Page 28

18 NEWS \eHs Summaries, Analyses Columbia's air reporters -in foreign capitals, BROADCASTS a nd Broadcasts from Abroad in New York and in Washington - cover the SCHEDULED PERIODS second world war in a regular news pattern, so

NI ONDAY THRI' SUNDAY dove- tailed with sponsored news programs as to afford frequent reports throughout the day.

\ews Broadcasts: Edward R. Murrow, Bob Trout and Paul Manning from London; Charles Collingwood from Algiers; William J. Dunn from Australia; Webley Edwards from Honolulu; James Stewart from Chungking; Bill Downes from Russia; Howard K. Smith from Berne; Bernard Valery from Stockholm; \\inston Burdett from Cairo; Peter Muir from ,1'eu' Delhi; Herbert Clark from Buenos Aires; Quincy Howe, Cecil Brown, Major George Fielding Eliot, William L. Shirer, Larry Leseur, John Daly and Ned Calmer from New }ork; Eric Sevareid, Leigh White, Albert Leitch and John Purcell from Washington; 8:0(1-8 :15 a.m., 6:45-7:00 p.m., 11:(0- -11 :10 p.nl., MONDAY TIIRU SATURDAY; 9:00 -9:15 a.m., SUNDAY THRU SATURDAY.

News Summaries: 4:00 p.m., 12:55 a.m., NtoN- DAY THRU SATURDAY; 6:00 p.m., WEDNESDAY; 8:00 a.m., 1:30 p.m., 2:55 p.m., SUNDAY.

.\eus Analyses: 11:10 11:15 p.m., MONDAY AND WEDNESDAY, William Shirer; TUESDAY AND THURSDAY, Quincy Howe; FRIDAY, Cecil Brown; SATURDAY, \laj. George Fielding Eliot. (See also sponsored news programs.)

WAR Commandos The soon -to- become- legendary exploits of the PROGRAMS 7:00 -7:30 p.m. Commandos are presented in this weekly series SUNDAY of fictionalized dramas, based on fact. Robert 1 Louis Shayon is the producer.

F.O.B. Detroit From Detroit, arsenal of America, CBS brings 3:00 3:30 p.m. the reports of leading industrialists on prog- EACH SATURDAY ress in the production of war materials. Music is supplied by the W JR orchestra and chorus.

19 WAR PROGRAMS God's Country In this program of Americana, Milton Bacon t Continued 11:15 -11:30 a.m. takes the CBS microphone to small towns EACH SATURDAY throughout the country and tells the fascinating, little -known stories of the region.

Green Valley, U.S.A. This former half -hour program comes back to 4:15 -4:30 p.m. the network as a five times a week series of sim- MONDAY THRU FRIDAY ple human dramas of American life at home during wartime.

Hello from Hawaii The soldiers entertain the folks back home. 3:30-4:00 p.m. This variety program is written, directed and EACH SATURDAY produced by army men stationed in Honolulu, with Webley Edwards, CBS correspondent, as master of ceremonies.

The Man Behind the Gun Radio dramas which give listeners a vivid ac- 10:30 -11:00 p.m. count of the jobs and the experiences of the EACH WEDNESDAY men in different units of the nation's fighting forces, including the merchant marine. The programs are written by Ranald MacDougall and produced by William Robson.

One Hundred Million Through arrangement with the Office of War Questions Information, CBS presents a series of broad- 6:30 -6:45 p.m. casts featuring Leon Henderson and OPA ex- EACH THURSDAY ecutives as the "answer men" on questions related to price- fixing, rationing and other sub- jects under the jurisdiction of the Office of Price Administration.

Report to the Nation This series presents a review and summary of 10:30-11 :00 p.m. the most vital news' of the week and relates it EACH SUNDAY to the American civilian and to the American in the armed forces. Paul White, CBS news I editor, produces the program.

Soldiers with Wings This variety program is presented by the Air 10:15 -10:45 p.m. Cadets and Officers of the West Coast Air Force EACH SATURDAY Training Center, in Santa Aria, California. Hollywood stars regularly appear as guests.

20 WAR Spirit of '43 This series features pick -ups from training and PROGRAMS 2:30 -3:00 p.m. war production centers. The historical back- EACH SATURDAY ground and development of a branch of the armed service or a war industry is given through interviews. Music is usually provided by a military band.

Womanpower A report on the activities and contributions of 12:1 5-12:30 p.m. women on the war, production and home fronts.

EACHEAC SUNDAY

You h On Parade Outstanding wartime achievements of the boys

10:0 D 10:30 a.m. and girls of the nation. The program also pre - EACH SATURDAY sents dramatic sketches of the childhood of famous Americans.

EDUCATIONAL CBS ADULT Invitation to Learning and The People's Plat- PROGRAMS ED[ 'CATION BOARD form are presentations of the Department of Education, arranged with the counsel of Columbia's Adult Education Board whose members are:

I.YMAN RRYSON, chairman HENRY R. LICE STRINCFELLOW BARR SPENCER MILLER, JR. WILLI AM BENTON RUTH BRYAN ROHDE

H ARRY WOODBI'RN CH ASE THOMAS V. SMITH

ROBERT I. C. AN NON, S.J. WILLIAM ALLEN WHITE

ALVIN S. JOHNsON RAY LYM AN WILBUR JOsEPH H. WII.LITS

School of the Air of the Now in its fourteenth year on CBS, the pro- Americas gram is broadcast in Canada and the United 9:15-9:-15 a.m. States. For the duration of the war, the pro-

( Eas tern Time Zone) gram has been designated the official channel Rebr oadcast for news, information and instructions by the 3:30 -4:00 p.m. Office of \Var Information. 1 Par ific Time Zone) MONDAY- Science at ffork MON DAL' THRL' FRIDAY TUESDAY- .Music on a Holiday \ \'EDTESDAY -Neu. Horizons THURSDAY -Tales from Far and .year FRIDAY -This Living World

21 EDUCATIONAL PROGRAMS Invitation to Learning The world's great books are informally dis- ( F?tiriurd 11:30 -12 noon cussed by one of five chairmen -John Ander- EACH SUNDAY son, Irwin Edman, Lewis Gannett, Harry D. Gideonse and Louis Untermeyer -and special guests in a series which Time Magazine has

called "the pearl of all educational programs."

The People's Platform After more than four years on the air, this still 7:00 -7:30 p.m. remains one of radio's most interesting inno- EACH SATURDAY vations in the field of public forums. Lyman Bryson entertains four guests at dinner and draws them into a completely- scriptless discussion of current problems, and an informal exchange of ideas.

Of Men and Books Continuing the series in its sixth year on CBS, 2:05 -2:30 p.m. Professor John T. Frederick of Northwestern EACH SATURDAY University discusses recently -published books and interviews their authors.

Adventures in Science Watson Davis reports on "what's new in Sc i-

1:30 -1:45 p.m. ente" and interviews prominent scientists i n EACH SATURDAY these broadcasts planned in conjunction wit h Science Service, Inc.

Columbia's Country Journal Charles ( "Chuck ") Worcester conducts this 1:00 -1:30 p.m. weekly "radio newspaper" and delineator of EACH SATURDAY the activities, problems, home life and opin- ions of American farm families. Farm legisla tion and new scientific farm methods are ex plained from Washington.

The Garden Gate Tom Williams, "the old dirt dobber," horticu] 9:30 -10:00 a.m. tural expert of WLAC, Nashville, answers EACH SATURDAY queries on trees, plants, birds and insects, and advises on wartime gardening. Representatives of the National Victory Garden Committee report on war gardens.

Children and the War Pauline Rush Fadiman, editor of the publica 4:304:45 p.m. tions of the Child Study Association of Amer EACH MONDAY ica, discusses the emotional impact of the wa r on children. Her program guests include war working mothers and experts in the field o f 1 child education.

22 EDUCATIONAL Living Art John D. Morse inter% iews creators of modern PROGRAMS (:30-):43 p.m. art. The subject matter of the series ranges EACH TUESDAY from talks on "The Chair to Sit In" to "A Mu- sician Looks at Paintings."

Food and the War Presented by Columbia's Country Journal. the 4:30 - 4:45 p.m. program discusses the changing food prob- EACH WEDNESDAY lems in times of war, and advises listeners of the food values of current. seasonal supplies.

Highways to Health A series of instructive medical talks. with each 4:40 -4:45 p.m. subject treated by a specialist in that field. ar- EACH THURSDAY ranged by the New York Academy of Medicine.

Exploring Space A human -interest approach to the fascinating 4:30-4:45 p.m. study of stars and planets is given each week EACH FRIDAY by Professor William II. Barton, Jr.. Curator of New York's Hayden Planetarium. SERIOUS New York Philharmonic The Philharmonic. now beginning its second MUSIC Symphony Society century of great music, continues its thirteenth

3:00 -4:30 p.m. consecutive season over the Columbia Net - EACH SUNDAY work. Uimitri Mitropoulous. Fritz Reiner and Bruno Walter conduct. and Deems Taylor provides intermission commentaries.

Cleyeland Orchestra This season the orchestra celebrates its twenty - 5:00-6:00 p.m. fifth anniversary, and its second year in a series EACH SATURDAY of 26 Saturday afternoon concerts over CBS. l)r. Artur Rodzinski conducts. with Rudolph Ringwall, associate conductor.

Vera Brodsky A series of piano recitals by a favorite of 11:05-11:30 a.m. Columbia listeners. Miss Brodsky will include EACH SUNDAY many of the classics of piano literature. as well U. S. Navy String Quartet as an ample sprinkling of new works. Start s February 141

Eileen Farrell and the This richly talented young soprano whom Columbia Concert Orchestra Columbia is proud to have discovered only last 10:45- :00 p.m. season. is presented in a series of concert songs. EACH SATURDAY operatic arias and light opera favorites.

23 SERIOUS MUSIC E. Power Biggs, Organist Playing on the baroque organ in the Germanic Continued 9:15 -9:45 a.m. Museum at Cambridge, this noted musician EACH SUNDAY broadcasts the world's finest organ music.

Columbia's Weekday This is a stimulating series of programs which Schedule of Fine Music includes a festival devoted to one of the most 3:30 -4:00 p.m. distinguished, yet neglected, American coin - MONDAY THRU FRIDAY posers, programs by two eminent music schools and talented young singers and pianists who might not otherwise have the opportunity to be heard by a large audience. Monday: Two of the outstanding voices on last season's "Songs of the Centuries ", Jennie Tourel, soprano, and James Pease, bass -bari- tone, are presented in a series of joint programs, accompanied by the Columbia Concert Orchestra, Howard Barlow conducting. Starts February 15: The great lieder a nd operatic soprano, Lotte Lehmann will be p re- sented, for the first time, in a weekly series of radio broadcasts. Tuesday: Keyboard Concerts, featuring t entes young pianists. Starts February 16: Chamber music and vocal programs arranged in collaboration with the David Mannes School of New York. Wednesday: The Columbia Concert Orchestra, Bernard Herrmann conducting, in a series featuring a Charles Ives Music Festival as well as many other unusual works for small orchestra. Thursday: The Indianapolis Symphony Or- chestra, with Fabien Sevitzky, Conductor. This youthful orchestra offers many contemporary American compositions as well as standard symphonic selections. Friday: Programs by the Eastman School of Music, Howard Hanson, Director. Orchestral and chamber music by various instrumental units of the Eastman School of Music of Rochester, New York. DRAMATIC SERIES Suspense CBS continues its spine -tingling thrill series 9:30 -10:00 p.m. with stories of excitement which have a full EACH TUESDAY measure of the quality which gives the series its title.

21 DRAMATIC Da ytime Showcase Daytime stars shine at night. CBS introduces SERIES 10: 30-11:00 p.m. the old favorite programs of daytime listeners EACH MONDAY to a nighttime audience with full - length, life - IThrough Februare 8 sized samples of the full range of entertainment covered in the daylight hours.

Only Yesterday .A glance backward at the events and songs of 10:30-11:00 p.m. the fabulous nineteen twenties. starring Benny EACH MONDAY Rubin. with Mary Small, Frank Sinatra and (St arts February 151 hon Walker's Orchestra.

Mother and Dad A homey. living -room visit with Mother and 5:1 5-5:30 p.m. Dad whose boy is in the service. To help rout MO NDAY THRU FRIDAY their loneliness. they sing the songs we all know, and invite listeners to join the singing.

Joe and Ethel Turp Damon Runyon's familiar and fantastic Amer- 11: 00-11:15 a.m. ican couple renew old acquaintances and win Mu N., WEi)., FRI. new friends among radio listeners in a mid- morning comedy serial.

Let's Pretend Like Tennyson's brook -and just as refreshing 11: 30 -12:00 noon -this series of dramatizations of children's EA( :H S.ATIRiIAY stories still goes on. It is still directed by \ila \lack...it still continues to delight the younger listeners ... and it still wins the unqualified endorsement of parents and educators.

BROADCASTS He llo Americans Orson \\'elles. recently returned from an ex- OF INTER- 8:00 -8:30 p.m. tended trip through South America. presents NATIONAL EACH SUNDAY and participates in a series of weekly dramati- CHARACTER zations by the Mercury Theater Group to enable the Americans of the North to become better acquainted with their fellow Americans in Central and South America.

Calling l'an -America CBS draws the lmerica closer together. 6 :15 -6:45 p.m. Brought to Columbia listeners by shortwave. EACi( SATE RDAY this series which is heard throughout the West- ern Hemisphere "calls" a different nation to the microphone each week. and presents a vivid radio picture of its daily life. culture and music.

23 BROADCASTS OF INTERNA- An American in Russia Continuing the series on the United ¡Nations, TIONAL 10:00 -10:30 p.m. auspiciously begun with the Norman Corwin CHARACTER TUESDAY broadcasts, "An American in England," Larry Continued January 19 and 26, Leseur, former CBS correspondent in Moscow, February 2) gives his impressions of another of our valiant fighting allies.

Good to Know You BBC in London and CBS in New York alter-

(Starts week of February 7) nate in an exchange series. Lawrence Gilliam I directs the London broadcasts and Norman Corwin, the Columbia programs.

Report from London Bob Trout, CBS London correspondent, re ports 4:45 -5:00 p.m. the human interest stories of a people on ly 20 EACH SATURDAY minutes by air from the enemy. RELIGIOUS BROADCASTS Church of the Air In its twelfth consecutive year, the pulpit of 10:00 -10:30 a.m. Columbia's Church of the Air continues to be 1:00-1 :30 p.m. impartially available, twice each Sunday to EACH SUNDAY major religious faiths in America for complete freedom of expression so long as no message attacks the religious faith of others.

Wings Over Jordan This program of religious talks and spirituals 10:30 -11:00 a.m. presents outstanding Negro leaders in all fields EACH SUNDAY of endeavor. Rev. Glenn T. Settle conducts the

program which features the renowned thirty - voice Wings Over Jordan Choir.

Salt Lake Tabernacle This is the oldest, consecutively -presented pub- Choir and Organ lic service series in radio, having celebrated its 12:30-1 :00 p.m. 700th network broadcast on December 13th. EACH SUNDAY The Tabernacle Choir is conducted by J. Spencer Cornwall, and Richard P. Condie, assistant. Organists are Alexander Schreiner, Dr. Frank Asper and Wade N. Stephens. LIGHT ENTERTAIN- Are You a Genius? A novel quiz program aimed directly at the MENT 5:00 -5:15 p.m. radio listener who takes the place of the more MONDAY THRU FRIDAY familiar studio contestant. Ernest Chappell is 5:30 -5:45 p.m. master of ceremonies on this five -days -a -week (Starting January 11) program which features Walter Gross' Orches- tra and Jerry Wayne.

i 26 1 LIGHT Madeleine Carroll Reads After an absence of several months. this pro- ENTERTAIN- S: 00-5:15 p.m. gram (previously titled "Radio Reader"). re- MENT MONDAY THRU FRIDAY turns to the network with Madeleine Carroll as (S tarts January 11) the cover -to -cover "reader" of a great novel.

M ountain Music Folk music from the hills. Mondays and Wed- 4: 15-5:00 p.m. nesdays the program originates in St. Louis; MONDAY THRU FRIDAY on Tuesdays and Thursdays the program features the "Renfro Valley Folks" from Louis- ville; Fridays the program comes from Denver.

Si ng Along A cheerful invitation to bathroom baritones 3: 15-3:30 p.m. and kitchen contraltos to act as soloists to the MONDAY THRU FRIDAY harmony provided by the Landt Trio.

Dance Orchestras Every night -and often during the day -CBS Various Hours picks up the music of the ranking dance orches- MONDAY THRU SUNDAY tras from all over the country.

SPECIAL CBS ews and News Features News in eleven languages -a comprehensive SHORT WAVE

In : ENGLISH schedule of some 35 fifteen- minute periods. BROADCASTS FRENCH plus more than two hours of entertainment for TO EUROPE ITALIAN American troops abroad -are prepared daily AND THE GERMAN by the CBS Shortwave Department and are EAST POLISH Il.- directed to listeners in Europe, Africa. the Transmitters SERBO- CROATIAN Ir'CB.Y .\'ew York SLOVENE Near East and Asia over 9 powerful shortwave ITT: RC .Vew York DUTCH stations. The seven- day -a -week, "around the )ri: r) 4 New York CZECH clock" schedule begins early in the day in New ARABIC York and ends in the late afternoon, which is TURKISH late afternoon and evening in the areas where the broadcasts are received.

SPECIAL CBS ews and Entertainment to From late afternoon to early the next morning. SHORT WAVE T he Network of the Americas Columbia programs are beamed to all Latin BROADCASTS ln: SPANISH America via seven separate transmitters. News TO LATIN P(RTI'f:I'F:tiF: and news commentaries feature Columbia's AMERICA Latin American broadcasting, and elaborate CBS Transmitters musical and dramatic programs round out the IT CBX New York entertainment schedule. ITT RC New York DA New York

27 SPECIAL BROADCASTS: FILL

These special broadcasts, arranged by Columbia's "Talks" Depart- ment, are scheduled on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the following list of programs which were arranged too

late for inclusion in the previous issue of THE CBS PROGRAM BOOK.

PUBLIC AFFAIRS work with infantile paralysis patients has OCTOBER 1: President Everett Case, re- won her world acclaim, received the Parent's cently appointed head of Colgate University, Magazine Medal for outstanding service to spoke on "The double challenge to educa- children, and spoke in connection with Bet- tion," 10:30 -10:43 p.m. ter Parents Reek, 3:15 -3:30 p.m. OCTOBER 2: Senator George D. Aiken of OCTOBER 27: Andre Michalopoulos, Greek Vermont spoke under the auspices of the Minister of Information, spoke in connec- Farmer's Grange on "Farm Manpower." tion with the first anniversary of Greece's 11:15-11:30 p.m. entrance into the war, 10:30 -10:45 p.m. OCTOBER 9: William O. Douglas, Asso- OCTOBER 29: Mrs. J. Borden Harriman, ciate Justice of the Supreme Court, Madame Chairman. Coordinating Council of the Wei Tao -ming, wife of the Chinese ambas- United Nations. spoke on the need of organ- sador and Tse Ping Sun, grandson of the izing these countries, under the topic, "The first president of the Chinese Republic, spoke United Nations," 10:30 -10:45 p.m. the of on the 31st anniversary of founding NOVEMBER 1: Roane Waring. National the Chinese Republic, 4:45-5:00 p.m. Commander, American Legion, discussed the OCTOBER 23: King Peter of Yugoslavia. 'Teen Age Draft Bill, then pending before Jan Masaryk, premier and foreign minister Congress. 8 :00 -8:15 p.m. of the Czechoslovakian Government -in- exile, NOVEMBER 12: Rep. Melvin J. Maas. Min- and others spoke from London in connec- nesota, spoke on his return from the Pacific tion with the opening of the fortnight at theater of war where he had served with the Freedom House devoted to Czechoslovakia U.S. Marines on "Unity of Command in the p.m. and Yugoslavia, 4:15-4:45 Pacific," 10:30 -10:45 p.m. OCTOBER 26: Wendell WIllkie delivered NOVEMBER 15: Special broadcast marking -`A Report to the People" after his recently - the 7th anniversary of the creation of the completed trip to Europe. Asia and Africa, Commonwealth of the Philippines. Speakers 10:30 -11:00 p.m. were President Franklin D. Roosevelt. Presi- OCTOBER 27: Sister Elizabeth Kenny whose dent Avila Camacho of Mexico and Presi-

28 dent Manuel L. Quezon of the Philippines. were Secretary of War Henry L. Stimson, 5:00-5:30 p.m. Secretary of Labor Frances Perkins, Under- Secretary of the Navy, James V Forrestal. NOVEMBER 16: James F Byrnes. making Senator Robert E Wagner and Senator James his first broadcast after his appointment as M. Mead, 5:00 -5:15 p.m. Director of Office of Economic Stabilization. spoke before the New York Herald Tribune DECEMBER 3: Walter D. Fuller. President. the Forum on "Economic Foundations for Curtis Publishing Co., and Chairman of World Order," 8:00-8:30 p.m. Board, National Assn. of Manufacturers. spoke before the NAM War Congress of NOVEMBER 16: Wendell Willkie spoke American Industry. 10:30 -10:45 p.m. from the New York Herald Tribune Forum DECEMBER 6: The Most Reverend Francis on "Economic Freedom for the World.-' J. Spellman. Archbishop of the Diocese of 10:30 -11 :00 p.m. New York. and Mrs. Michael E. Fleming, NOVEMBER 16: Elmer Davis. Director of mother of the first Marine Corps aviator to Office of War information. and John L. be awarded the Congressional Medal of of the Treas- Sullivan, Assistant Secretary I lonor. spoke in connection with the opening ury. spoke from the New York Herald Trib- of the National Catholic Service Canteen. une Forum, 3:30 -4:00 p.m. 12:15 -12:30 p.m.

NOVEMBER 19: Paul H. Willis, President. DECEMBER 8: Senator Joseph C. O'Maho- Grocery Manufacturers of America. Inc., ney of Wyoming spoke on "Congress and spoke from the meeting of the Grocery Man- Bureaucracy," 10:30-1(1:45 p.m. of America. 5:00 -5:15 p.m. ufacturers DECEMBER 11: Frank M. Dixon. Governor NOVEMBER 21.: Speaking from the testi- of Alabama, spoke from the annual dinner monial dinner to American Labor given by of the New York Southern Society on "Cross- the British War Relief Society were Winthrop roads Democracy," 1 1 :15 11:30 p.m. Aldrich, president of the Society who intro- DECEMBER 15: L. 11. Brockington, Advi- duced Sir Arthur Salter, American represen- sor to the Empire Division. British Ministry tative of British Ministry of Shipping and of Information spoke on his arrival from Supple, William Green, president of the Canada, 10:30 -10:45 p.m. A. E of L., and Philip Murray. president of DECEMBER 22: William L. Davis. Chair- the CALO. man. War Labor Board spoke on "Our Allies. DECEMBER 1: Clark Eichelberger, director the Russians." at a labor dinner of the Rus- of the Commission to Study the Organization sian War Relief, Inc., 10:30 -10:45 p.m. of Peace, and of the League of Nations DECEMBER 23: Arthur J. Altmeyer. Chair- Association in the C.S. spoke on "This Time, man, Social Security Board. Mrs. Ellen S. Let's Finish the Job." 10:30 -10 :45 p.m. Woodward. George E. Biggs, and Oscar M. DECEMBER 2: The Right Honorable Wil- Powell, executive director of the SSB spoke liam Lyon Mackenzie King, Prime Minister on "Social Security's Importance to the of Canada, spoke from the banquet at the Home Front," 4:15 4:30 p.m. Waldorf -Astoria tendered him by Pil- the DECEMBER 29: Senator George W. Norris, p.m. grims Society, 10 :30 11:0(1 Nebraska, spoke at the dinner tendered him DECEMBER 3: Speaking from Washington by several liberal groups at the close of his for the United Hospital Fund of New York 30 years in the L.S. Senate, 10 :30-10 :45 p.m.

29 ti,; T IGNAL EPtOACC:AS T WG COMPANY, IC. G`"IERAL LIBRARY 30 ßOCKEFELLER PLAZA, NEW YORK, N. Y.

CBS PROGRAM BOOR SUPPLEMENT FEBRUARY

ARO EQUIPMENT CORP. Saturday Institutional Army -Navy "E" Award 3:00 -3:30 p.m. Beeson, Faller, 116 CBS Stations January 16 only Reichert, Inc. ORIGINATES: BYRON,OHIO

BALLARD AND BALLARD Tues. thru Fri. Obelisk Flour Renfro `alley Folks 8:15 -8:30 a.m. Henri, Hurst & Music 18 CBS Stations McDonald, Inc. ORIGINATES: WHAS Starts February 2

GREAT ATLANTIC & PACIFIC Wed. & Fri. Store Services TEA COMPANY 11:00 -11:15 a.m. Paris & Pearl (112th Week on CBS) 32 CBS Stations ORIGINATES: WABC To be announced Starts February 17

QUAKER OATS COMPANY Sunday Aunt Jemima Pancake (62nd Week on CBS) 2:55 -3:00 p.m. Flour 35 CBS Stations Aunt Jemima Sherman K. Ellis Co.,Inc. ORIGINATES: WBB1t

BARBASOL COMPANY Wed. & Fri. Barbasol Shaving Cream (290th Week on CBS) 7:45 -8:00 p.m. PWT Erwin, Trasey & Co., Nelson Pringle ORIGINATES: KNX Inc. News Analyst

CHEMICALS, INC. Sunday Vano Household Chemical Deane Dickason 9:15 -9:30 p.m. PWT Sidney Gar finkel ORIGINATES: KQW Adv. Agency

PLANTERS NUT & CHOCOLATE Tues. & Thurs. Planters Salted Peanuts COMPANY 5:30 -5:45 p.m. PWT Raymond R. Morgan (118th Week on CBS) ORIGINATES: KNX Co. Harry W. Flannery News Analyst h4T1Jw ".! ,..DC 1.v 1- {' IG C3 1FÀ :1Y,1m; .. ,L LIBRARY 30 ROCKEFELLER PLAZA, NEW YORK, N. Y. CBS PROGRAM BOON SUPPLEMENT MARCH

P. BALLANTINE & SONS Monday Ballantine Beer & Ale Guy Lombardo Orchestra 10:30-11:00 p.m. J. Walter Thompson Co. 4.5 CBS stations Starts .t!arch 8 ORIGINATE:S: W.ABC

CAMPBELL SOUP COMPANY Wednesday Campbell Soups (429th Week on CBS) 9:30 -10:00 p.m. Ward Wheelock Co. Milton Berle 63 CBS stations ORIGINATES: WABC Starts .Starch 3

ELGIN NATIONAL VIATCIi CO. Sunday Institutional (20th Week on CBS) 10:30-11:00 p.m. J. Walter Thompson Co. 59 stations The Man Behind the Gun CBS ORIGINATE,. : WABC Starts ,Harsh 7

GENERAL MOTORS CORP. Tues. and Thurs. Institutional (Chevrolet Division) 6:30 -6:45 p.m. Campbell-Ewald Co. Rebroadcast (82nd Week on CBS) Mon. and Thurs. John B. Kennedy 12 mid. -12:15 a.m. 115 CBS stations ORIGINATES: WABC

GERBER PRODUCTS CO. Sunday Bab} Foods Baby Food Rationing 1:30-1:45 p.m. Federal Advertising 116 CBS stations February 28 only Agency, Inc. ORIGINATES: WABC

B. F. GOODRICH CO. Mon. thru Fri. Institutional News Commentary 6:55 -7:00 p.m. Batten, Barton, Durstine Rebroadcast Starts March 15 & Osborn, Inc. .t!on., Wed., Thurs. 11 :55-12 mid. Tues., 12:25 -12 :30 a.n1. Fri., 12:55-1 :00 a.m. 115 CBS stations ORIGINATES: WABC WASHINGTON STATE APPLE Mon., Wed. & Fri. Washington State Apples ADVERTISING COMMISSION 3:45 -4:00 p.m. PVVT I. Walter Thompson Co. The World Today ORIGINATES: KNX News

.,..,..

Page 5 CALIFORNIA FRUIT GROWERS Cancel Mon. and Wed. broadcasts. EXCIIANGE

Page 8 GENERAL FOODS CORPORATION Correct day of broadcast for "The Adventuresof theThin Man "to Friday.

Page 10 LEVER BROTIIERS COMPANY Change time for "Mayor of the Town" to 9:00 -9:30 p.m. Cancel "Bob Burns':

P2ge 11 LOCKI1EED AIRCRAFT CORP Remove "with Orson Welles" from program listing.

Page 11 P LORILLARD COMPANY Replace "Nelson Eddy" program with "Sammy Kaye and Orchestra': Change origination to WABC. Add Rebroad- cast: 12 mid. -12 :30 a.m.

Page 15 BROWN & WILLIAMSON Cancel program. TOBACCO CORP.

Page 15 COLONIAL DAMES, INC. Replace "Find the Woman" with "Your I Quiz Quotient" with Henry Charles.

Page 15 J. A. FOLGER & CO. Replace "America's Home Front" program with "Harry Flannery -News Analyst ". Change time to Saturday, 5:30 -5:45 p.m. PWT

Page 15 GENERAL CIGAR COMPANY Change time to Sun., 9:00 -9:15 p.m. PWT, and Thurs., 9:30 -9:45 p.m. PWT.

Page 16 MENTHOLATUM COMPANY "Phil Stearns" program replaces "William Winter ".

Page 16 PAR SOAP COMPANY Cancel program. Pi"

LIBERTY MAGAZINE Friday Liberty Magazine (70th [leek on CBS) 6:10 -6:15 p.m. Warwick & Legler, Inc. The Ghost 40 CBS stations Shift ORIGINATES: WABC

PROCTER 8 GAMBLE CO. Mon. thru Fri. Ivory Bar Soap. (435th Week on CBS) 7:00-7:15 p.m. Oxydol Rebroadcast I Love a Mystery Compton Advertising, 11:00 -11:15 p.m. Starts March 22 50 CBS stations Inc. ORIGINATES: K N X

ROMA WINE CO., INC. Thursday Roma Wines Ransom Sherman 8:00 -8:30 p.m. .McCann- Erickson, Inc. Rebroadcast Starts March 4 12 :30 -1 :00 a.m. 115 CBS stations ORIGINATES: ANX

THE SOUTHERN COTTON OIL CO. Mon. thru Fri. Wesson Oil and Snowdrift (20th [leek on CBS) 3:00-3:15 p.m. Kenyon & Eckhardt, Inc. 42 CBS stations Crumit & Sanderson ORIGIN ATE..: WARE Starts llarch 1

GENERAL MILLS, INC. Mon. thru Fri. Wheaties (457th [leek on CBS) 7:45-8 :00 p.m., PWT .Knox Reeves Nelson Pringle ORIGIN %TF:S: K \C Advertising, Inc. etes Analyst

PROCTER 8 GAMBLE CO. Mon., Wed., Fri. Dash (435th Week on CBS) 2:30-2:45 p.m., PWT Pedlar & Ryan, Inc. Truman Bradley (California Network only) News ORIGIN CDS: KNJ1

AMERICAN TOBACCO COMPANY Frank Sinatra replaces Barry Wood on "Your Hit Parade" program.

Page 4 BARBASOL COMPANY "Paul Sullivan. News" now replaces the John B. Kennedy broadcasts. I IL

Page 5 CAMPBELL SOUP COMPANY Cancel "Amos 'n' Andy" program.

Page 13 R. J. REYNOLDS TOBACCO CO. Change listing of Friday program to "Camel Comedy Caravan."

February TIME GREAT ATLANTIC & PACIFIC Change origination to WJSV. Program Supplement TEA COMPANY listing is "Food News Round -up with Gunnar Back and Ruth Hadley."

1111111111 US 'Att(lt mom !w1AAi

Page 17 PLANTERS NUT AND CHOCOLATE William Winter weekday schedule now COMPANY (Planters Peanut Oil) Mon., Wed. and Friday.

February I GENERAL CIGAR COMPANY Change Thursday broadcast toWednes- Supplement day, 9:30 -9:15 p.m., PW T.

I h