CBS PROGRAM BOOK JANUARY, 1942 CBS short ware listening post" on 24 -boar duty for news from abre* ''H, (A)vLt;: From -15 countries, and in 2 1 different langnages, the CBS "listening posts" in New York and San Francisco gather in the news of foreign short ware broadcasts to relay to American audiences. ro )o°oa,,. \\\\G `k\), °\`'aOG' "*._ . - ti\N lii l? (0I l 11 1111 I'IIUGIU%I 1190k CBS SPONSORED PROGRAMS: pp. -t to 16 %:BC SPONSORED I'I{OGRA MS: pp. 1; to 19 (:BS SL STAI \I\G PROGRAMS: pp. 20 to 29 i Published monthly for advertising executives Ity THE COLUMHI 1 IiI{O:1I)C:1STI\(, SYSTEM 185 Madison lyrnue. New lorl. City. N. Y. COLIJIIBIA NETUOlIK CLIENT AUTOMOTIVE COLGATE- PALMOLIVE -l'EET COMPANY: CHRYSLER CORPORATION: (See also Laundry Soaps) Plymouth, Dodge, DeSoto, Colgate Dental Cream, Chrysler motor cars Page 6 Palmolive Shave Cream, Palmolive Brushless Shave, FORD MOTOR COMPANY: Colgate Tooth Powder . Pages 6, Ford cars, trucks, tractors. Mercury, Lincoln Page 8 COLONIAL DAMES, INC.: Cosmetics Page 1 CIGARETTES & TOBACCO EMERSON DRUG CO.: AMERICAN TOBACCO COMPANY: Bromo- Seltzer Page Lucky Strike Cigarettes . Page 4 GILLETTE SAFETY RAZOR COMPANY: LIGGETT & MYERS TOBACCO COMPANY: Razors, Blades, Shaving Cream Page . 11 Chesterfield Cigarettes . Page RICHARD HUDNUT: PHILIP MORRIS & COMPANY, LTD.: Marvelous Cosmetics Page 1 Philip Morris Cigarettes . Page 12 IRONIZED YEAST CO., INC.: R. J. REYNOLDS TOBACCO COMPANY: Ironized \east Pages 9, 1 Camel Cigarettes, JOHNSON & JOIINSON: Prince Albert Smoking Tobacco . Page 13 Band -Aid Page 1 U. S. TOBACCO COMPANY: KOLYNOS COMPANY: Dill's Best, Model Tobacco . Page 14 Kolynos Page 1 CONFECTIONERY LADY ESTHER LTD.: AMERICAN CHICLE COMPANY: Face Powder, Face Cream, Chiclets & Dentyne Page 14 Rouge, Lipstick and Nail Polish Page 1 CURTISS CANDY COMPANY: LEVER BROTHERS COMPANY: Candy Page 7 (See also Foods; Laundry Soaps) Lux Toilet Soap, Swan Soap, DOUBLEMINT GUM: Lifebuoy Health Soap . Pages 10. 1 Doublemint Gum Page 7 LOS ANGELES SOAP COMPANY: PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15 White King Soap. Sierra Pine Soap Page 1 SPEARMINT GI Vii: Spearmint Gun Page 14 LUDEN'S, INC.: Menthol Cough Drops . Page 1 DRUGS & TOILET GOODS LUXOR LTD.: ANACIN COMPANY : Luxor Products Page 1 Anacin Page 4. MAGAZINE REPEATING RAZOR CO.: BATHASWVEET CORPORATION: Schick Injector Razors and Blades Page 1 Bathasweet 15 Products Page THE PROCTER & GAMBLE COMPANY: BAYER COMPANY: (See also Laundry Soaps; Foods) Bayer Aspirin Page 4 Ivory Soap Pages 12, 1 BISODOL COMPANY: SMITH BROTHERS: Bisodol Page 4 "SB" Cough Drops and CAMPANA SALES COMPANY: Cough Syrup Page 1 Campana Hand Cream, E. R. SQUIBB & SONS: Campana Balm, Dreskin, Coolies, Squibb Products Page 1 D.D.D., Old South Toiletries . Page 5 VICK CHEMICAL CO.: CHESEBROUGII MANUFACTURING COMPANY: Vicks VapoRub, Vaseline Preparations . Page 6 Vicks Va- tro -nol Page 1 I FOODS & BEVERAGES (;ENERAI. FOODS CORPORATION: (See also Foods) It \IOt R & CO.: La France, patina Page 3 Page 4 reet LEPER BROTHERS COMPANY: OWEYS, INC.: 'See also Drugs; Foods) I )ari -Rich Products Page Rinso. Silver Dust . Pages 10, 11 REAKFAST ILL B COFFEE. INC.: PACIFIC COAST BORAX CO.: 'offee Page 16 20 Mule Team Borax and . Page 12 AI.IFOR \IA FRUIT GROWERS E\CIIA \GE: Borax Flakes. Boraxo THE PROCTER & ( ;4\IRLE COMPANY: unkist Oranges. Lemons . Page 5 See also Toilet Goods; Foods) ASIPBET.L SOUP COMPANY : Ivory Snow, Ox\dol. Chipso. .amphell's Soups, Pork and Duz. Dreft Pages 12. 13 ans, and Tomato Juice . Pare ranco- American Macaroni LUBRICANTS . 5 nd Spaghetti . Page I\IFRI( :.I\ 1111. (I) \IP:I \1: :oc\ -COLA COMPANY: Amoco -Gas. Orange American Gas Page 1 ,oca -Cola Page 6 F.\GLF: 011. & REFINING CO.. INC.: CONTINENTAL BIKING COMP IN Y. I\( :.: Golden Eagle Gasoline . l'are 16 Wonder Bread. Hostess Cake . Page 7 GENF:RAi. PETROLF.I \I CORP. OF C ILIFORNI \ : 15 ;ENERAL FOODS CORI'OR.ITIO \: Mohilgas. Mulch ii Pare See also Laundry .Soaps) f.l LF OIL CORI'OR ITION : ,rape Nuts. Grape Nuts Flakes. \hitor ()il and Gas Page 9 Sanka Coffee, Postun). SEASIDE' OIL CO\IPANI : Diamond Cr) stal Salt. Seaside Fahd Gasoline and Maxwell I louse Coffee. Silt crol \lotor Oil fare 16 Post Toast ies. TEXAS cO \II'I \Y: Swansdown, Calumet . Page 8 Texaco Products Page 1.1 Page 1-1 Jell() t \ION OIL CO \11'1 \Y: GENERAL \11I.I.S. INC.: Gas and Oil face 16 \\'heatics. Gold Medal Flour. Bisquick l'are O MISCELLANEOUS LEI ER BROTHERS (:O \II'tNY: \It \ISTItI)NG CORK ( :o\IPI \Y: (See also /)rugs; Laundry .Soaps) \rntstrong's Quaker Rugs . Page I tier l'tge 11 Ili:KINS I IN %ND STOR %GE Co.: TIIO \I t' J. LIPTON. INC.: \lot ing and Storage . l'ai=e 16 Lipton's Tea and Tea Bags . Page 11 CELANESE CORPOR%TION OF I\IERICI: C. E. \11 FI.I..:R (:(1\11'tNI : Celanese Products Page 6 Macaroni Products l'ag^ 11 EN Ens t RI'. INC.: PET MILK S %LES COltl'OR I'l'lON : F:yersharl' fens and Pencils . l'are Pet Irradiated \lilk Page 12 INTERN I'll()N I1. (:1':I.I.I COTTON ( PLANTER.: (:0 \11'tNI : PROD! :TS CO.: \I T & C11000LIT.: 9 Planters Salted Peanuts. K leenex .. fare Planters Peanut Oil Page 15 INTERN ITloN I1. 511.\ ER ( :() \I I' IN Y : Sterling and TIIE PROCTER & G:I \1111..: CO\II'I \Y: international . 9 (See also Toilet Goods; Laundry Soaps) 1 8 1 7 Rogers Bros. Silt crldatc Page Crisco l'are 13 .1011 Ns -\1 INSILLE CORNER ITIO\ : Page 10 St N N 1 \ ALE l'ICKI NG COMPANY : Insulation Rancho Soups l'ag Ili \I \(:F II)I)F.\ PI 111.1(::ITI() \S. INC.: i iherh Magazine . l'ages 11. 15 LAUNDRY SOAPS & ACCESSORIES l'Itl I)E \T111. INS( IttNCF. (:O \I I'tNY OF I \IFRICI: COI.G ITE -l' IE \1O1A% I -l'EF.T COMP I N Y : ices Pa',e 13 .See also Toilet Goods) Insurance Sert Concentrated Super Suds. SOhI. OFF \I\ \I F%CTI RING CO.: Octagon Products, Crystal White I'aye. 6. 7 ('leaning Fluid Page 16 All time listed on the following pages is current New York time unless otherwise indicated. AMERICAN OIL COMPANY Mon., \Ved., Fri. Amoco -Gas (180th Week on CBS) 6:00 -6:10 p.m. Orange American Gas 53 CBS stations The Joseph Katz The Human Side of the News ORIGINATES: WABC Company by Edwin C. Hill AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigarettes (296th Week on CBS) 9:00 -9:45 p.m. Lord & Thomas Rebroadcast Your Hit Parade 12 mid. 12 :4.5 a.m. Mark Warnow's Orchestra, 109 CBS stations Barry Wood, Joan Edwards, ORIGINATES: WABC Hit Paraders Chorus ANACIN COMPANY Mon. thru Fri. Anacin (247th Week on CBS) 12:45 -1:00 p.m. Blackett- Sample- 50 CBS stations Hummert, Inc. Our Gal, Sunday ORIGINATES: WABC ARMOUR & CO. Mon., Wed., Fri. Treet (47th Week on CBS) 11:00 -11:15 a.m. Lord & Thomas 50 CBS stations Treat Time ORIGINATES: WBBM with Buddy Clark ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rug (13th Week on CBS) 12 noon -12:30 p.m. Batten, Barton, Durstii 105 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama BAYER COMPANY Tuesday Bayer Aspirin (327th Week on CBS) 7:30 -8:00 p.m. Blackett -Sam ple- 76 CBS stations Hummert, Inc. Second Husband ORIGINATES: WABC with Helen Menken, presented by the Famous Actors' Guild BISODOL COMPANY Wed., Thurs., Fri. Bisodol (465th Week on CBS) 12:30 -12:45 p.m. Blackett -Sam ple- 36 CBS stations Humntert, Inc. The Romance of hielen Trent ORIGINATES: WBBM Serial drama BOG'EY'S, INC. Saturday Dari -Rich Products (136th Week on CBS) 12:30 -1:00 p.m. Sorensen & Corn pan] 45 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, MC, and guest stars 4 ;ALIFOR\IA FRUIT GROWERS \Ion., «ed., Fri. Sunkist Oranges ACIIANGE 6:15-6:30 p.m. Sunkist Lemons 139th Week on CBS) 40 CBS stations Lord & Thomas ORIGINATEn: KNX Sunkist Presents Hedda Hopper's Hollywood :AMPANA SALES COMPANY Friday Campana Hand Cream, 194th Week on CBS) 9:30 -9:55 p.m. Campana Balm. Dreskin. 53 CBS stations Coolies, D.D.D., Old South First lighter ORIGINATES: WBB]I Toiletries with Barbara Luddy and Aubrey, .11oore & Les Tremayne Wallace. Inc. Drama :AMPBELL SOUP COMPANY Tuesday Campbell's Soups 369th Week on CBS) 8:30 -8:55 p.m. Ruthrau l & Ryan, Inc. Rebroadcast Arkansas Traveler 12 :30 -12 :55 a.m. starring Bob Burns 64 CBS stations ORIGINATES: KNX Linos 'n' Andy Mon. thru Fri. Campbell's Soups Serial comedy -drama 7:00-7:15 p.m. Campbell's Pork and Beans Rebroadcast Ward Wheelock 11 :00 11:15 p.m. Corn pan). 61 CBS stations ORIGINATES: KNX The Man I Married Mon. thru Fri. Campbell's Soups Dramatic serial 11:15 -11:30 a.m. Campbell's Pork and Beans Rebroadcast Ward Wheelock 3:00 -3:15 p.m. Corn pang 57 CBS stations ORIGINATES: WABC Fletcher Wiley Mon. thru Fri. Campbell's Soups Talks 2:30 -2:45 p.m. Campbell's Tomato Juice 35 CBS stations Campbell's Pork and Beans ORIGINATES: KNX Franco -American Macaroni and Spaghetti Ward Wheelock Company Lam ly Ross Mon. thru Fri. Franco -American Songs 7:15 -7:30 p.m. Macaroni and Spaghetti Rebroadcast Ruthrau, & Ryan. Inc. 11 :15 -11 :30 p.m. 57 CBS stations (Mon. and Wed.