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Turkish Fast Food Market Continues Its Accelerated Growth Oct 01, 2010 16:43 IST Turkish fast food market continues its accelerated growth Turkey Fast Food Market Report 2010 The report first surveys economic and demographic trends, as well as retail figures in Turkey, before moving on to national food market trends. The percentage of household spending in Turkey on restaurant visits, hotels etc. increased from 4.4 % in 2008 to 5.2 % in 2009. In the same period, retail revenue rose by 2 % while revenue generated in the food market rose by 4 %. ( http://www.bharatbook.com/detail.asp?id=151984&rt=Turkey-Fast-Food- Market-Report-2010.html ) Large investments in Turkish fast food market While the total food sector achieved only moderate growth, the fast food market experienced a stronger increase. This development can be attributed, amongst others, to the growing number of shopping malls with fast food outlets and to large investments made in this segment. Tab Gida is the leading franchise enterprise within this market. In 2009 it operated over 340 fast food outlets – 36 Popeye’s, 43 Sbarros and 261 Burger Kings. Burger King opened its 300th store in April 2010. Meanwhile, McDonald’s opened 19 new stores in 2009 and plans to open 30 more in 2010, which would bring the total count to 160 by the end of the year. However, there are also smaller enterprises within the market. In 2010 the Turkish company Burger Turk plans to open 25 new restaurants and Burgy’s currently operates nine locations. In addition, restaurants such as the British Gourmet Burger Kitchen chain, which specialize in higher-priced burgers, are becoming more and more important. Sandwich restaurants, such as Arby‘s, Schlotzsky‘s and Subway also have a presence in Turkey. The popularity of chicken meals is benefiting chains such as KFC and its new competitor Tavvuk. The same is true for pizza, with the largest pizza companies being Pizza Pizza and Domino’s, with more than 100 locations each. As outlined in the report German fast food chains are also increasing their presence in the Turkish market. Nordsee announced investments amounting to 100 million EUR over the next five years and plans to open 200 new stores. For more information kindly visit : http://www.bharatbook.com/detail.asp?id=151984&rt=Turkey-Fast-Food- Market-Report-2010.html Related Reports Indian Fast Food Market Analysis http://www.bharatbook.com/detail.asp?id=144465&rt=Indian-Fast-Food- Market-Analysis.html Emerging Food and Drinks Markets in Asia-Pacific: Fast growth and maturing countries and product markets http://www.bharatbook.com/detail.asp?id=134183&rt=Emerging-Food-and- Drinks-Markets-in-Asia-Pacific-Fast-growth-and-maturing-countries-and- product-markets.html Or Contact us at : Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: [email protected] Website: www.bharatbook.com Follow us on twitter: http://twitter.com/3bbharatbook Please visit our blog at http://bharatbookseo.blogsome.com Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, conferences & seminars, newsletters, and online databases for the past twenty two years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world..
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