Major Sports Events – Utilizing the Venues After the Party Is Over
Major sports events – Utilizing the venues after the party is over Harry Arne Solberg Trondheim Business School at Sør-Trøndelag University College Jens Alm Play the Game / Malmø University Rasmus Storm Play the Game / University of Southern Denmark A welfare economic perspective • Correct demand predictions necessary to make correct investments • If not – resources will be ineffectively allocated: – Venues will be constructed that that not should have been constructed, or – Too large capacity Data collection / methods • Data from 56 venues build for major event from 1996 to 2010 • Only «main venues» from Atlanta Olympics to 2010 FIFA World Cup • Stadium Utilization Index (SUI) • SUI = Total annual attendance / Capacity – 75% sold out / 20 matches => SUI = 15 – 25% sold out / 20 matches => SUI = 5 Top-10 Name/Event Capacity Events Owner Average Demand SUI 2510119 50,62 Turner Field, Atlanta, 1996 Olympics 49,586 85 Priv 29,532 1965944 46,45 Sapporo Dome, Sapporo 2002 WC 42,328 83 Pub 23,686 2326000 33,28 Allianz Arena, Munich 2006 WC 69,901 44 Priv 52,864 1132000 22,20 RheinEnergi Stadion, 2006 WC 50,997 N/A Priv N/A 527000 20,27 Stadion Letzigrund, 2008 UEFA 26,000 44 Pub 11,977 943000 19,73 Etihad Stadium, 2002 Comonwealth. 47,805 31 Pub 30,419 1268988 19,33 Estádio da Luz, 2004 UEFA 65,647 27 Priv 47,000 985146 19,13 CommerzBank Arena, 2006 WC 51,500 32 Pub 30,786 1064579 19,05 Mercedes-Benz Arena, 2006 WC 55,896 N/A Pub N/A 1000000 18,41 BC Place, 2010 Winter Olympics 54,320 200 Pub 5,000 Bottom - 10 Name/Event Capacity Number of Owner Average Demand SUI events Estádio Municipal de Aveiro, 2004 UEFA Euro 30,127 19 Pub 3,106 59007 1,96 Moses Mabhida, Durban, 2010 WC 54,000 N/A Pub N/A 97500 1,81 Khalifa Int.
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