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Tuesday Sessions 8585 Tuesday Sessions 8585 “Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens” / Washington, DC — August 6-9, 2018 7 to 8 a.m. / T001 7 to 8 a.m. / T06 Communication Technology Division Public Relations Division Business Session Business Session Committee Business Meeting JPRR Editorial Board Meeting Moderating/Presiding Moderating/Presiding Jessica Smith, Abilene Christian Bey Ling Sha, JPRR editor, San Diego 7 to 8 a.m. / T002 7 to 9:45 a.m. / T007 Electronic News Division Association for Education in Journalism and Mass Communication Elected Standing Committee on Tuesday Business Session Professional Freedom and Responsibility Members’ Meeting Business Session Moderating/Presiding Committee Business Meeting Tony DeMars, Texas A&M-Commerce Moderating/Presiding Dean Kruckeberg, North Carolina-Charlotte 7 to 8 a.m. / T003 History Division 7 to 9:45 a.m. / T008 Business Session Association for Education in Journalism and Mass Committee Business Meeting Communication Elected Standing Committee on Research Moderating/Presiding Douglas Cumming, Washington and Lee Business Session Committee Business Meeting 7 to 8 a.m. / T004 Moderating/Presiding Marcia DiStaso, Florida Law and Policy Division Business Session 7 to 9:45 a.m. / T009 Executive Committee and Publication Business Meeting Association for Education in Journalism and Mass Communication Elected Standing Committee on Moderating/Presiding Teaching Jason Martin, DePaul Business Session Committee Business Meeting 7 to 8 a.m. / T005 Moderating/Presiding Mass Communication and Society Division Chris Roush, North Carolina at Chapel Hill Business Session Executive Committee Business Meeting Moderating/Presiding Melanie Sarge, Indiana 8686 Tuesday Sessions “Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens” / Washington, DC — August 6-9, 2018 7 to 8 a.m. / T010 Hotel Lobby 7 to 10 a.m. / T014 Association for Education in Journalism Kappa Tau Alpha and Mass Communication Business Session Off-site Gathering Chapter Advisors’ Breakfast/Business Meeting AEJMC Fun Run Moderating/Presiding Moderating/Presiding Beverly J. Horvit, Missouri Richard D. Waters, San Francisco All advisors from KTA chapters are welcome to attend. The 2018 Fun Run will leave from the conference hotel KTA remains committed to its guiding principles of lobby at 7 a.m. Knowledge, Truth and Accuracy. Pre-registration is required. 7 to 8 a.m. / T011 8:15 to 9:45 a.m. / T015 Association for Education in Journalism and Mass Communication Advertising Division Business Session Scholar-to-Scholar Refereed Paper Poster Session Journalism and Mass Communication Educator Trends in Advertising Research Editorial Meeting Advertising Division Moderating/Presiding Topic I — Consumer Engagement Jami Fullerton, J&MCE editor, Oklahoma State 1. Beauty Brands and Micro-blogging in China: How Content Choices Affect Consumer Engagement on Sina Weibo 7 to 8:30 a.m. / T012 Mengling Cao, Youngju (YJ) Sohn, and Heidi Hatfield Edwards, Florida Institute Association for Education in Journalism and Mass of Technology Communication and Association of Schools of 2. Comparative Advertising as a Signal of Quality: Journalism and Mass Communication The Role of Brand Credibility in Consumer Responses Business Session Naa Amponsah Dodoo, Emerson Institute for Diverse Leadership in Journalism 3. Investigating the Implications of Distinct Personality and Communication and Message Factors on Consumer Responses Naa Amponsah Dodoo, Emerson Moderating/Presiding and Cynthia Morton Padovano, Florida Elizabeth L. Toth, Maryland 4. Political Campaigning Meets Digital Engagement: “Old” Failures and “New” Triumphs Session open only to IDL Fellows. Sally McMillan, Courtney Childers and Stuart Brotman, Tennessee-Knoxville; Jinhee Lee, Michigan State; Jian Huang 7 to 9 a.m. / T013 and Natalie Bogda, Tennessee-Knoxville 5. Testing the Limits: Self-Endorsement in Ambient Association of Schools of Journalism Intelligent Environments and Mass Communication Kristy Hamilton, SeoYoon Lee, Un Chae Chung, Business Session and Weizi Liu, Illinois at Urbana-Champaign Executive Committee Meeting Discussant Moderating/Presiding Frauke Hachtmann, Nebraska-Lincoln Sonya Duhé, Loyola New Orleans, 2017-18 ASJMC President and, Thor Wasbotten, Kent State, 2018-19 ASJMC President Tuesday Sessions 8787 “Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens” / Washington, DC — August 6-9, 2018 Topic II — Social Media Applications 15. When Our Goals Set Our Biases: How Regulatory 6. How Advertising Relevance and Brand Relationship Focus Moderates Persuasion Knowledge Strength Limits Disclosure Effects of Native Ads on and Third-person Perception in Health Advertising Twitter Giang Pham and Chang-Dae Ham, Illinois Jameson Hayes, Alabama; at Urbana-Champaign Guy Golan and Janelle Applequist, South Florida; Discussant and Stephen Rush, Alabama Juan Mundel, DePaul 7. Informing, Reinforcing, and Referencing: Chinese Young Male Consumers’ Interpretation of Social Topic IV — Corporate and Social Responsibility Media Luxury Advertising 16. Credible Corporates Require Many Likes: An Huan Chen, Florida; Examination of Corporate Credibility Ye Wang, Missouri Kansas City and Bandwagon Cues and Eric Haley, Tennessee Ruobing Li, Louisiana State; 8. Perceived Native-ness of Social Media Michail Vafeiadis, Auburn; Advertisements: A Conceptualization and Scale Anli Xiao and Guolan Yang, Pennsylvania State Tuesday Development Study 17. Determining the Effectiveness of Sustainability Jing Yang, Loyola-Chicago; Initiatives in Advertisements for Congruent Linwan Wu, South Carolina; and Incongruent Companies Rachel Quint Brett Sherrick and Jennifer Hoewe, Purdue and Jaini Bhavsar, Loyola-Chicago 18. Social Network for Good: Framing the Message 9. Soil and Flower: The Relationship between Social Type and Execution Style of “Cause- Related Media Usage and Consumer Response to Social Marketing” Advertising for a Sports Brand Media Advertising on Social Network Sites Yang Feng, San Diego State Ji Yoon (Karen) Han, Ball State and Quan Xie, Bradley and Seungae Lee, Oakland 10. Watching AD for Fun: Native Short-video 19. The Effect of Soliciting Consumer Participation Advertising on Chinese Social Media in Corporate Social Responsibility Campaigns Ruowen Wang and Huan Chen, Florida Sun Young Lee, Maryland; Yeuseung Kim, Chung-Ang University Discussant and Young Kim, Marquette Jay Newell, Iowa State 20. Value from Construal Level Theory: The Matching Effects of Social Distance and Message Orientation Topic III — Consumer Health and Safety for Environmental Advertising 11. Applying Artificial Neural Networks to Predict Sun-Young Park, Massachusetts Ad Viewership During TV Programs and Eunyi Kim, Incheon National University Fiona Chew, Beth Egan, Chilukuri Mohan, Ruochen Jiang, Sushanth Suresh, Discussant and Kartik Joshi, Syracuse Kelty Logan, Colorado-Boulder 12. Cognitive Appraisals on a Brand Safety Issue and Hostile Consumer Behaviors: The Appraisal- Topic V — Branded Entertainment Emotion-Behavior (AEB) Model 21. Does VR Attract Visitors? The Mediating Effect Joon Soo Lim, Syracuse; Junga Kim, of Presence on Consumer Response in Tourism and Chunsik Lee, North Florida Advertising Using Virtual Reality 13. I (Don’t) Want to Consume Counterfeit Medicines: Wai Han Lo Preliminary Results on the Antecedents of and Benjamin Ka Lun Cheng, Hong Kong Baptist Consumer Attitudes Toward Counterfeit Medicines 22. Effects of Sensation Seeking, Creator Attractiveness, S. Senyo Ofori-Parku, Oregon; and Content Characteristics on Branded and Sung Eun Park, Alabama at Tuscaloosa Entertainment 14. The 360-Degree Drunk Driving Prevention Dahyun Hong Advertising: The Impacts of Gender Role Beliefs and Jong Woo Jun, Dankook University and Self-Referencing on Purchase Intentions 23. How Storytelling Advertising Affects Consumers: and Drunk Driving Avoidance Emotion as a Mediator Between Narrative Level Wen Zhao, Washington State and WOM Intention Sookyeong Hong, Hansei University; Jin-Ae Kang and Glenn Hubbard, East Carolina 8888 Tuesday Sessions “Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens” / Washington, DC — August 6-9, 2018 24. Make It Fit: The Effects of Brand-Game Congruity 33. The Attitudinal and Behavioral Effects of Pictorial in Advergames on Brand Recall, Attitude, Metaphors in Advertising: Considering Need and Purchase Intent for Cognition and the Mediating Effect Frank Dardis and Michael Schmierbach, of Emotional Response Pennsylvania State; Soojin Kim, Louisiana State José Aviles, Wittenberg University; 34. The Effect of Ad appeals on Materialistic Erica Bailey, Angelo State; Consumers’ Ethical Purchase Stephanie Orme Yuhosua Ryoo, WooJin Kim, and Jin Kang, Pennsylvania State and Eunjoo Jin, Texas at Austin 35. Do Disabilities Belong?: Exploring Non-disabled Discussant Consumer Attitudes Toward Persons with Physical Marcel Jennings, Virginia Commonwealth Disabilities in Advertising Summer Shelton, Florida Topic VI — Instagram and Facebook Applications 25. Influencer Marketing on Instagram: The Effects Discussant of Sponsorship Disclosure, Source Credibility, Mary Liz Brooks, West Texas A&M and Brand Credibility Susanna Lee and Eunice Kim, Florida 26. #Insta-Credible: The Impact of Influencer-Brand 8:15 to 9:45 a.m. / T016 Fit on Source Credibility and Persuasive Effectiveness Communicating Science,
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