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Incoming-Tourism Germany Edition 2008

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German National Tourist Board Incoming-Tourism Germany Edition 2008 Facts and Figures 2007 CONTENTS 03 Introduction/Guidelines Introduction 04 International travel 2007 05 Economic importance of tourism To coincide with the IMEX 2008 in Frankfurt/Main and the Germany 06 Growth outlook for Europe/ Travel Mart (GTM) 2008 in Munich/Augsburg, the GNTB is publishing use of the internet in Europe a summary of key facts and figures for incoming tourism to Germany. 07 Forms of transport/hotel prices This publication is aimed at providing the GNTB’s partners with in Europe a regular and up-to-date annual overview of the most important 08 Incoming tourism in Germany market research results for the previous travel year. 09 Incoming tourism – importance and breakdown Production Credits This edition is based on studies by the UNWTO, the WTTC and studies 10 Seasonal breakdown/ Published by: carried out by the GNTB’s own business planning and market accommodation capacities German National re search department like from the World Travel Monitor, TNS- Tourist Board (GNTB) 11 Types of accommodation/airports Beethovenstrasse 69 Infratest, F.U.R. and data supplied by the Federal Statistical Office, 12 City breaks 60325 Frankfurt am Main international and national associations of tourism service providers. Germany 13 Business travel Tel.: +49 (0)69 974 640 14 Source markets for incoming touris Fax: +49 (0)69 751 903 Email: [email protected] Reasons for travel among Europeans www.germany-tourism.de 16 Holiday preferences among www.germany-extranet.de 10 strategic spheres of activity for Germany’s Europeans Design: M.A.D. Kommunikation, Offenbach/Main Incoming Tourism 17 Source markets in Northwest/ Printed by: Hans Reuffurth GmbH, Germany Southwest/Northeast Europe 1 Strengthen the image of Germany as a travel destination Translation: LingServe Ltd 18 Source markets in Southeast Pictures credits: 2 Generate tourism growth at the global level Europe/travel arrangements TAM MUC/Allianz-Arena/ 3 Expand and integrate air, rail and road infrastructure for tourism DZT p. 02; 19 America/Israel source markets 4 Secure position as premier business travel destination in Europe Krüger, Torsten / DZT p. 02; 20 US source market Nürnberg Congress & 5 Rise to the challenge of global socio-demographic change Tourismus Zentrale / DZT p. 03; 21 Asian source market 6 Develop and exploit the cultural attractions of Germany for Leif Agentur für Photos & 22 Other source markets/ Reportagen GmbH / DZT p. 03 tourism purposes T & T C – Index 7 Develop health-related tourism, particularly in the domestic Edition 2008 23 Germany in the world/ market GNTB growth outlook 1 (GB) 2008 8 Develop products and scenarios to cope with climate change 9 Promote greater internationalisation of cities and regions 10 Adopt multi-channelling strategy for global sales and marketing Source: GNTB 2007 (6) 02 www.germany-tourism.de 03 International tourism 2007 Economic importance of tourism According to the UNWTO, 898 million (+ 6.1 %) Contribution of Travel & Tourism economy 2008 international arrivals were recorded in 2007 Direct and indirect effects of tourism Arrivals in millions 898 Rank Country US-$ bn Tourism Satellite Account (TSA) 900 1 United States 1,442.8 800 2 China 508.6 The Travel & Tourism Economy identifies 3 Japan 438.1 the broad impact of travel demand as it 700 4 Germany 316.2 flows-through the economy. It consists of goods and services produced for visitors 600 5 France 307.0 and other activities strongly dependent on 6 Spain 276.7 480 500 Travel & Tourism spending, such as retailing 7 UK 262.3 and construction, which would decline if 400 8 Italy 226.1 travel demand reduced. 9 Canada 154.6 300 10 Mexico 130.2 185 Source: TSA / WTTC 2008 (2) 142 200 46 44 100 Contribution of Travel & Tourism industry 2008 0 Europe Asia/Pacific America Middle East Africa World +4 % +10 % +5 % +13 % +8 % +6 % Direct effects of tourism Arrivals in millions Growth in 2007 (provisional) Rank Country US-$ bn Source: UNWTO 2008 (1), provisional Tourism Satellite Account (TSA) 1 United States 542.4 2 Japan 162.5 The Travel & Tourism Industry indentifies 3 France 115.7 the narrower economic impact – goods Development of international arrivals worldwide, 4 China 109.0 and services directly for visitors, such as 5 Spain 102.5 accommodation and transport. It is the in Europe and Germany narrower perspective of our activity which 6 UK 97.0 can be compared with other industries in Germany has gained substantial momentum since 2003 and has 7 Italy 94.0 the economy. experienced growth at the global average in 2007 8 Germany 88.7 9 Australia 46.3 10 Canada 45.8 Source: TSA / WTTC 2008 (2) 175 Employees / Capital Investment (CI) in the Travel & Tourism economy in 2008 150 Rank Country Employees Rank Country CI in US-$ bn (million) 1 China 74.5 1 United States 285.6 125 2 India 30.5 2 China 224.6 3 United States 14.9 3 Spain 70.0 4 Japan 6.8 4 Japan 56.4 The index values are shown from 5 Mexico 6.6 5 France 46.1 a base point of 100 (1995 = 100) 6 Indonesia 5.9 6 UK 45.9 100 7 Brazil 5.5 7 Germany 39.7 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 8 Vietnam 4.9 8 Italy 38.9 Germany World* Europe* 9 Russian Fed. 4.1 9 Russian Fed. 38.4 12 Germany 3.6 10 Australia 35.7 Source: UNWTO 2008 (1), Federal Statistical Office 2008 (4) *Provisional data for 2007 S o u r c e : T S A / W T T C 2 0 0 8 ( 2 ) Source: TSA / WTTC 2008 (2) 04 World World 05 Growth outlook for Europe / internet users in Europe Modal split / hotel prices in Europe Growth outlook for Europe Breakdown of international travel by Europeans Tourism is one of the global growth industries of the future, with 3 % forecast according to form of transport in millions 2007 growth per annum to Europe Travel by air and road are the dominant categories for travel throughout Europe. Total outbound trips by Europeans 2007: 409.3 million Arrivals Arrivals Arrivals Annual Market Market in million in million in million growth % share 1995 share 2020 1995 2010 2020 1995-2020 Travel by car 29 % Air Travel 50 % (+ 1 % Point) (+ 1 % Point) Europe 336.0 527.0 717.0 3.1 59.8 45.9 America 110.0 190.0 282.0 3.8 19.3 18.1 East Asia/ 81.0 195.0 397.0 6.5 14.4 25.4 Pacific Africa 20.0 47.0 77.0 5.5 3.6 5.0 Middle 14.0 36.0 69.0 6.7 2.2 4.4 East South Asia 4.0 11.0 19.0 6.2 0.7 1.2 Other 2 % (- 1 % Point) World 565.0 1,006.0 1,561.0 4.1 100.0 100.0 Boat Travel 3 % Rail Travel 7 % (+/- 0 % Points) (+ 1 % Point) Worldwide growth 2007: + 6.1 % Source: UNWTO 2008 (1) Coach Travel 9 % (+/- 0 % Points) Source: GNTB/WTM 2008 (5) Countries with the highest number Comparison of hotel prices in European of internet users in Europe and German cities 2007 TOP 5 Europe TOP 5 Germany Ranking Country No. of users (million) % of population 300 € 1 Germany 53.2 64.6 257 2 Great Britain 40.4 66.4 250 € 3 France 34.9 54.7 227 217 4 Italy 33.1 57.0 200 € 192 5 Spain 22.8 56.5 169 6 Netherlands 14.5 87.8 150 € 7 Poland 11.4 29.6 114 106 8 Portugal 7.8 73.1 102 99 100 € 94 9 Romania 7.0 31.4 10 Sweden 7.0 77.3 50 € Total 1 bis 10 232.1 59.8 0 € Total EU 273.2 55.7 Paris Milan Moscow Geneva London Munich Cologne Source: Internet World Stats 2008 (12) Düsseldorf Hamburg Frankfurt/Heidelberg Source: IHA/Deloitte 2008 (10) 06 Europe Europe 07 Incoming Tourism in Germany Incoming Tourism – importance and breakdown Germany Breakdown of all arrivals in Germany in 2007 by continent Capital Berlin Federal states 16 81 per cent of arrivals in Germany in 2007 were domestic trips and 19 per cent were incoming trips of which: Non-city states 13 City states 3 Domestic 81 % Member of UNWTO since 1976 Surface (1,000 sq. km) 357 Population (million) 82.6 Gross domestic product (2006 in Euro bn) 2,423.0 GDP per capita 2007 (in Euro) 29,455 Real GDP growth (in %) 2005 +0.8 2006 +2.9 2007 +2.5 Europe 14 % Economic importance of travel and tourism1 America 2 % Gross economic output of the travel and tourism € 185 bn industry Africa, Australia, New Zeeland Asia 2 % and Oceania <1 % Value creation of the travel and tourism sector € 94 bn Direct proportion* of GDP 3.2 % International arrivals 2007 Source: Federal Statistical Office 2008 (4) International arrivals in thousands (incoming) 24,400 Arrivals per 100 of the population 30 Travel and tourism in Germany 2007 Overnight stays by domestic travellers (thousands) 307,060 Domestic growth +3.0 % Overnight stays in Germany Overnight stays by international travellers (thousands) 54,779 by foreign visitors in 2007 by federal state International growth +3.5 % Total overnight stays (thousands) 361,839 Total growth +3.0 % 1,276,197 of which hotel/guesthouse Schleswig- Overnight stays by domestic travellers (thousands) 170,234 Hamburg Holstein Mecklenburg- 1,536,324 Western Pom. Overnight stays by international travellers (thousands) 44,441 753,631 Total overnight stays (thousands) 214,675 Bremen 369,905 Brandenburg Number of hotel beds2 (as of July 2007) 1,643,748 Lower Saxony Berlin Utilisation of available hotel beds (2006: 35.9 %) 36.7 % 2,733,591 6,613,928 Outgoing travel 20073 416,508 705,929 Trips taken by Germans in thousands 296,900 North Rhine- Saxony-Anhalt Westphalia of which trips abroad in thousands 75,900 Saxony No.
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