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07138 Incoming 07 Englisch Final 23.05.2007 12:38 Uhr Seite 1 07138 Incoming 07_englisch_final 23.05.2007 12:38 Uhr Seite 1 EDITION 2007 Incoming – Tourism Germany FACTS AND FIGURES 2006 www.germany-tourism.de German National Tourist Board 07138 Incoming 07_englisch_final 23.05.2007 12:38 Uhr Seite 2 CONTENTS INTRODUCTION/GUIDELINES 1. Introduction/Guidelines 3 INTRODUCTION 2. International travel 2006 4 To coincide with the Germany Travel Mart (GTM) 2007 in Berlin/Pots- 3. Economic importance of tourism 5 dam, the GNTB is publishing a summary of key facts and figures for 4. Growth outlook for Europe/ incoming tourism to Germany. This publication is aimed at providing use of the internet in Europe 6 the GNTB’s partners with a regular and up-to-date annual overview 5. Forms of transport/hotel prices of the most important market research results for the previous in Europe 7 travel year. 6. Incoming tourism in Germany 8 7. Incoming tourism – importance This edition is based on studies by the UNWTO, the WTTC and studies and breakdown 9 carried out by the GNTB’s own business planning and market research 8. Seasonal breakdown/accommodation PRODUCTION CREDITS department like from the World Travel Monitor, TNS-Infratest, F.U.R. Published by: capacities 10 German National Tourist Board and data supplied by the Federal Statistical Office, international and 9. Types of accommodation/camping 11 (GNTB) national associations of tourism service providers. Beethovenstrasse 69 10. City breaks 12 60325 Frankfurt am Main 11. Business travel 13 Germany 10 STRATEGIC GUIDELINES Tel.: +49 (0)69 974 640 12. Source markets for incoming tourism 14 Fax: +49 (0)69 751 903 FOR GERMANY'S TOURISM 13. Reasons for travel among Europeans 15 Email: 1 Strengthen the image of Germany as a travel destination [email protected] 14. Holiday preferences among Europeans 16 Internet: 2 Generate tourism growth at the global level 15. Source markets in Northwest/ www.germany-tourism.de Design: 3 Expand and integrate air, rail and road infrastructure for tourism Southwest/Northeast Europe 17 Querformat, Frankfurt am Main 16. Source markets in Southeast Printed by: 4 Secure position as premier business travel destination in Europe Dreieich-Druck Europe/travel arrangements 18 Langen / Hesse, Germany 5 Rise to the challenge of global socio-demographic change 17. America/Israel source markets 19 Translation: 6 Develop and exploit the cultural attractions of Germany for tourism purposes 18. US source market 20 LingServe Ltd Pictures credits: 7 Develop health-related tourism, particularly in the domestic market 19. Asian source market 21 J. Keute / DZT cover; M. Dlouhy / DZT p. 2; 8 Develop products and scenarios to cope with climate change 20. Other source markets/ Stadt Bochum Presseamt / DZT p. 2; T & T C – Index 22 K.+D. Lehnartz / DZT p. 3; 9 Promote greater internationalisation of cities and regions Torsten Krüger DZT p. 3 21. Germany in the world/ 10 Adopt multi-channelling strategy for global sales and marketing GNTB Growth outlook 23 Source: GNTB 2007 (6) 1 (GB) 2007 2 EDITION 2007 EDITION 2007 3 07138 Incoming 07_englisch_final 23.05.2007 12:38 Uhr Seite 4 INTERNATIONAL TOURISM 2006 ECONOMIC IMPORTANCE OF TOURISM ACCORDING TO THE UNWTO, 842 MILLION (+4.5%) CONTRIBUTION OF TRAVEL & TOURISM ECONOMY 2006 INTERNATIONAL ARRIVALS WERE RECORDED IN 2006 Ranking in Europe: Arrivals in millions Direct and indirect effects of tourism Tourism Satellite Account (TSA) 500 458 1. France Rank Country US-$ bn 2. Spain 1 USA 1,390.8 The Travel & Tourism Economy identi- fies the broad impact of travel demand 3. Italy 400 2 Japan 446.5 3 China 301.2 as it flows-through the economy. It 4. UK 4 Germany 267.7 consists of goods and services produ- ced for visitors and other activities 5. Germany 300 5 France 250.0 strongly dependent on Travel & Tourism 6 UK 212.8 spending, such as retailing and con- 7 Spain 212.3 struction, which would decline if travel 200 167 8 Italy 192.5 demand reduced. 136 9 Canada 131.8 10 Mexico 118.4 Source: TSA / WTTC 2007 (2) 100 41 40 0 CONTRIBUTION OF TRAVEL & TOURISM INDUSTRY 2006 Europe Asia/Pacific America Middle Africa +4 % +8 % +2 % East +8 % +4 % ■ Arrivals in millions ■ Growth in 2006 (provisional) Source: UNWTO 2007 (1) Direct effects of tourism Tourism Satellite Account (TSA) Rank Country US-$ bn DEVELOPMENT OF INTERNATIONAL ARRIVALS WORLDWIDE, 1 USA 518.4 The Travel & Tourism Industry indenti- 2 Japan 168.5 fies the narrower economic impact - IN EUROPE AND GERMANY 3 France 95.8 goods and services directly for visitors, 4 Spain 81.6 such as accommodation and transport. Germany has gained substantial momentum since 2003 and has 5 Italy 81.6 It is the narrower perspective of our activity which can be compared with experienced growth above the global average in 2000 and 2006 6 UK 79.9 other industries in the economy. 160 7 Germany 78.0 8 China 63.4 9 Mexico 42.0 10 Canada 41.5 Source: TSA / WTTC 2007 (2) 140 EMPLOYEES/CAPITAL INVESTMENT (CI) IN THE TRAVEL & TOURISM ECONOMY IN 2006 Rank Country Employees (million) Rank Country CI in US-$ bn 120 1 China 77.6 1 USA 282.0 2 India 24.3 2 China 135.1 3 USA 15.6 3 Japan 56.0 4 Indonesia 7.3 4 Spain 48.1 The index values are shown from 5 Japan 6.9 5 UK 33.4 a base point of 100 (1995 = 100) 100 6Brasil 5.5 6 France 30.9 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 7 Mexico 5.0 7 Italy 29.0 8 Russia 4.5 8 Germany 27.7 ■ Germany ■ World* ■ Europe* 9 Germany 4.0 9 Australia 23.3 Source: UNWTO 2007 (1); Federal Statistical Office 2007 (4) *Provisional data for 2006 10 Thailand 3.8 10 South Korea 22.1 Source: TSA / WTTC 2007 (2) Source: TSA / WTTC 2007 (2) 4 WORLD WORLD 5 07138 Incoming 07_englisch_final 23.05.2007 12:38 Uhr Seite 6 GROWTH OUTLOOK FOR EUROPE/ MODAL SPLIT/HOTEL PRICES INTERNET USERS IN EUROPE IN EUROPE BREAKDOWN OF INTERNATIONAL TRAVEL BY EUROPEANS GROWTH OUTLOOK FOR EUROPE ACCORDING TO FORM OF TRANSPORT IN MILLIONS 2006 Tourism is one of the global growth industries of the future, Travel by air and road are the dominant categories for travel throughout Europe with 3 % forecast growth per annum to Europe Total outbound trips by Europeans 2006: 389 million Arrivals Arrivals Arrivals Annual Market Market Travel by car 30 % Air Travel 49 % in millions in millions in millions growth % share share 1995 2010 2020 1995-2020 1995 2020 Europa 338.4 527.3 717.0 3.0 59.8 45.9 America 108.9 190.4 282.3 3.9 19.3 18.1 East Asia/ Pacific 81.4 195.2 397.2 6.5 14.4 25.4 Other 3% Africa 20.2 47.0 77.3 5.5 3.6 5.0 Boat Travel 3% Middle East 12.4 35.9 68.5 7.1 2.2 4.4 Coach Travel 9% South Asia 4.2 10.6 18.8 6.2 0.7 1.2 Rail Travel 6% Source: GNTB/WTM 2006 (5) World 565.4 1,006.4 1,561.1 4.1 100.0 100.0 Worldwide growth 2006: + 4.5 % Source: UNWTO 2006 (1) COMPARISON OF HOTEL PRICES IN EUROPEAN AND GERMAN CITIES 2006 COUNTRIES WITH THE HIGHEST NUMBER OF INTERNET USERS IN EUROPE TOP 5 Europe – TOP 5 Germany 250 € 221 219 Ranking Country No. of users (million) % of 204 population 200 € 1 Germany 50.6 61.3 175 2 Great Britain 37.6 62.3 159 3 France 30.8 50.3 € 4 Italy 30.8 51.7 150 5 Spain 19.2 42.7 6 Poland 11.4 29.9 110 109 107 7 Netherlands 10.8 65.7 100 € 100 97 8 Portugal 7.8 73.8 9 Sweden 6.8 74.7 10 Belgium 5.1 48.5 50 € Total 1-10 210.9 56.1 Total Europe 312.7 38.6 0 € Source: Internet World Stats 2007 (12) Moscow Geneva Paris London Rome Munich Frankfurt/ Heidelberg Hamburg Berlin/ Main Düsseldorf Source: IHA/Deloitte 2007 (10) 6 EUROPE EUROPE 7 07138 Incoming 07_englisch_final 23.05.2007 12:38 Uhr Seite 8 INCOMING TOURISM IN GERMANY INCOMING TOURISM – IMPORTANCE AND BREAKDOWN BREAKDOWN OF ALL ARRIVALS IN GERMANY GERMANY IN 2006 BY CONTINENT Capital Berlin 81 per cent of arrivals in Germany in 2006 were domestic trips and Federal states 16 19 per cent were incoming trips of which: Non-city states 13 City states 3 Domestic 81 % Member of UNWTO since 1976 Surface (1,000 sq. km) 357 Population (million) 82.7 Gross domestic product (2006 in Euro bn) 2,302.7 GDP per capita 2006 (in Euro) 27,844 Real GDP growth (in %) 2004 +1.2 Europe 14 % 2005 +0.9 2006 +2.5 America 2% 1 Africa, Australia, New Zealand Economic importance of travel and tourism Asia 2% and Oceania <1 % Gross economic output of the travel and tourism industry € 185 bn Value creation of the travel and tourism sector € 94 bn Source: Federal Statistical Office 2007 (4) Direct proportion* of GDP 3.2 % International arrivals 2006 International arrivals in thousands (incoming) 23,569 OVERNIGHT STAYS IN GERMANY Arrivals per 100 of the population 29 BY FOREIGN VISITORS IN 2006 BY FEDERAL STATE Travel and tourism in Germany 2006 Overnight stays by domestic travellers (thousands) 298,277 Domestic growth +0.9 % Overnight stays by international travellers (thousands) 52,947 1,225,444 1 Berlin International growth +9.8 % Schleswig- 5,925,193 2 Hamburg Total overnight stays (thousands) 351,224 Holstein Mecklenburg- 1,561,569 2 Western Total growth +2.1 % 695,505 Pomerania 3 of which hotel/guesthouse 3 Bremen Overnight stays by domestic travellers (thousands) 165,355 349,080 Lower Saxony Brandenburg Overnight stays by international travellers (thousands) 42,821 2,604,831 1 Total overnight stays (thousands) 208,176 424,276 Number of rooms (as of July 2006) 896,980 Saxony-Anhalt 665,648 Utilisation of available hotel rooms2 (2005: 61.5 %) 62.8 % 7,740,167 3 Outgoing travel 2006 Saxony Trips taken by Germans in thousands 286,700 North Rhine- Westphalia 5,441,170 530,940 1,326,602 of which trips abroad in thousands 74,500 Thuringia No.
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