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Global Travel Trends 2007

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Global Travel Trends 2007 Global Travel Trends 2007 World Travel Monitor® Results (preliminary 2007 data) from IPK International for the ITB Berlin Message, 03/05/2008 World Travel Trends European Travel Trends German Travel Trends The results presented are based on IPK’s World Travel Monitor®, the world’s sole and largest tourism study monitoring the pulse of international tourism. The World Travel Monitor® data derives from population-representative surveys taken in the individual source markets around the globe. More than 500,000 interviews are conducted every year. IPK INTERNATIONAL Tourism Consulting Group Gottfried-Keller-Str. 20 D-81245 Munich / Germany Tel: +49 (89) 829237-0 Fax: +49 (89) 829237-26 Web: www.ipkinternational.com E-Mail: [email protected] Tourism Research ▪ Tourism Marketing ▪ World Travel Monitor® World Travel Trends On the global level, outbound trips rose by +6% in 2007, thus more strongly than the previous year. This growth was above all fueled by further overall positive economic growth, as well as the fact that increasingly more people, especially in populous Asia, can afford to travel abroad. All continents registered an increase in outbound travel in 2007. Asia recorded the highest increase (+10%), followed by America (+7%) and Africa (5%). Yet also Europe, already having a high outbound travel intensity, recorded an increase of +5%. 2 European Travel Trends In 2007, the Europeans took a total of 407 million The most dynamic European source market with outbound trips (+5% over the previous year), 16% more trips in 2007 was Russia, followed by thereby spending 3.9 billion nights abroad (+5%). Spain (+15%) and Poland (+14%). These outbound trips generated a volume of However, also the Czech source market (+11% more spending totaling 381 billion euros (+7%). trips) as well as Norway (+7%) and Italy / Sweden On the whole, the European outbound trips (+6% each) still show above average growth. developed more positively in 2007 than in the year before. With a gain of 15%, the “Touring” segment Again in 2007, Spain proved to be the most demonstrated the strongest growth in 2007 from a popular outbound destination for the Europeans, pan-European perspective. “Countryside” holidays garnering a market share of 13%. France comes also posted an above average growth of 9%. in second in the ranking of most popular The “Sun&Beach” holiday, the leading type of destinations, followed by Germany and Italy. holiday for the Europeans, also gained another All told, 40% of the European trips were made to +6% and the “CityBreak” segment recorded a 5% just these four destinations. gain. 3 German Travel Trends In 2007, the Germans took a total of 297 million trips (domestic and outbound), thereby spending 1.5 billion nights away from home. In comparison to the previous year, travel volume thus rose by +4% and overnight stay volume by +3%. The domestic and outbound trips taken by the Germans in 2007 led to a total spending volume of 124 billion euros (+1% increase). In 2007, the Germans took 220.8 million domestic trips and 75.9 million outbound trips. In comparison to the previous year, domestic trips rose by +4%, and outbound trips by +2%. Both, the German domestic as well as outbound trips developed more positively in 2007 than in the year before. 46% of all the domestic and outbound trips taken by the Germans were holiday trips, which increased by +2% compared to the previous year. Other private trips (with a 40% market share) meanwhile increased by +3%. However, at +11%, German business trips recorded the by far largest growth. 4 In 2007, the Germans took a total of 135.6 million holidays. Thereof, 83.4 million were domestic holidays and 52.2 million outbound holidays. Compared to the previous year, domestic holidays increased by +3%, whereas outbound holidays, like the year before, decreased again (-1%). With a market share at 17%, Spain was also the leading outbound holiday destination for the Germans in 2007, followed by Austria (15%) and Italy (14%). For many years now, these three countries have been the by far preferred holiday destinations of the Germans abroad. Among domestic destinations, Bavaria was again the undisputed market leader in 2007 (commanding a 20% market share of all the German domestic holiday trips). Lower Saxony ranks as the second most popular holiday destination while Baden- Wuerttemberg comes in third. 5 IPK International is a leading and internationally operating consulting group specialized in tourism. IPK’s business sectors are: Tourism Research Conducting quantitative and qualitative tourism research - worldwide Tourism Marketing Development of strategies, marketing plans, master plans and business development concepts on a regional, national and international level. World / European Travel Monitor® The sole and largest tourism database worldwide providing the volume and characteristics of outbound trips from more than 50 European and overseas countries. World Travel Monitor® / European Travel Monitor® The World / European Travel Monitor® is an annual survey monitoring the outbound travel volume and travel behavior in all Western and Eastern European countries as well as in important American and Asian markets. IPK International launched the World Travel Monitor® in 1988 based on the European Travel Monitor® - which today forms an integral part of the World Travel Monitor®. Based on surveys representative of the population in more than 50 countries, more than 500,000 interviews are conducted every year. Besides holiday trips, business trips and other private trips are also included in the survey (covering the total market). Today the World Travel Monitor® is the world’s largest tourism database to provide comparable data on the European, American and Asian outbound travel volume and travel behavior. The surveyed countries include: European Markets Latvia Russia Austria Finland Belarus France Lithuania Serbia Belgium Germany Luxembourg Slovakia Bosnia Great Britain Montenegro Slovenia Netherlands Spain Bulgaria Greece Croatia Hungary Norway Sweden Czech Republic Iceland Poland Switzerland Denmark Ireland Portugal Turkey Estonia Italy Romania Ukraine Other International Markets Argentina India Morocco United Arab Bahrain Israel Saudi Arabia Emirates Uruguay Brazil Japan Singapore USA Canada Kazakhstan South Korea China Kuwait Taiwan Hong Kong Malaysia Thailand 6 World Travel Monitor® Content • Number of outbound trips / • Length of trip • Travel expenditures market volume • Travel season • Trips with children Destination countries • • Means of transportation • Target group / traveler (worldwide) (incl. low fare) profiles Destination regions / cities - gender • • Airport of departure / airline - age • Purpose of trip (holiday, • Accommodation types / - education business, other leisure) categories - income Holiday segments • • Booking behavior - children in household (Sun&Beach, Tour, City, - Booking sites - size of household Mountain, Countryside, Snow, - Booking products Regional focus markets Cruise, Spa, etc.) • - Booking period Travel frequency Holiday motives / • • • Internet usage activities • Travel intensity • Information sources • Type of business trip All World / European Travel Monitor® data is available as • outbound data (all trips abroad of a certain country) • inbound data (all trips to a specific country / destination) The findings extracted from the World Travel Monitor® can be provided in the form of standard tables or customized data packages and/or together with detailed analyses and recommendations. The World Travel Monitor® is conducted as a multi-client study by IPK International. Principal clients include ministries, national tourist boards, tour operators, international hotel groups, advertising agencies, consultancies, and numerous other parties to the industry. 7 Special Publications Outbound / Inbound Travel Monitor Reports 2007 Based on European / World Travel Monitor® data, IPK International compiles special • Outbound Reports for each of the more than 50 source markets worldwide • Inbound Reports for more than 100 destinations worldwide These special Outbound and Inbound Reports give a complete overview of the international travel volume and travel behavior of the respective source markets and destinations. Information and Booking Behavior of the Europeans On the basis of its European Travel Monitor® data, IPK International has analyzed the dynamically changing information and booking behavior of the Europeans. The results of this analysis are comprised in a comprehensive study. Generation Project: Tourism Demand Forecast Study to 2020 What impact does the demographic change in diverse source markets have in store for outbound travel behavior? Drawing on the comprehensive World Travel Monitor® database, the “Generation Forecast Study to 2020” by IPK International offers prognoses on the future outbound travel behavior of the British, Belgians, Germans, French, Italians, Dutch, Swedes, Spaniards, Canadians, US-Americans and Russians. Please contact us for further information, we will be happy to assist you: T.: +49 (89) 829237-0 [email protected] – www.ipkinternational.com 8.
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