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Volume 3, Issue 3(III) : July Volume 3, Issue 3 (III) Volume 4, Issue 4 July - September 2015 October - December 2015 International Journal of Research in Management & Social Science Volume 3, Issue 3 (III): July - September 2015 Chief Patron Shree Zahirul Alam Ahmed Director, Empyreal Institute of Higher Education. President , Bhramaputra Welfare Organization Editor- In-Chief Dr. Tazyn Rahman Members of Editorial Advisory Board Dr. Alka Agarwal Mr. Nakibur Rahman Director, Former General Manager ( Project ) Mewar Institute, Vasundhara, Ghaziabad Bongaigoan Refinery, IOC Ltd, Assam Dr. D. K. Pandey Dr. Anindita Director, Associate Professor, Unique Institute of Management & Technology, Jaipuria Institute , Indirapuram, Meerut Ghaziabad Dr. Namita Dixit Dr. Pranjal Sharma Assistant Professor, Associate Professor, Department of Management ITS Institute of Management, Ghaziabad Mile Stone Institute of Higher Management, Ghaziabad Dr. Neetu Singh Dr. Sarmistha Sarma HOD, Department of Biotechnology, Associate Professor, Mewar Institute , Vasundhara, Ghaziabad Institute of Innovation in Technology and Management Dr. V. Tulasi Das Mr. Sukhvinder Singh Assistant Professor, Assistant Professor, Acharya Nagarjuna University, Guntur, A.P. Institute of Innovation in Technology and Management Dr. Nurul Fadly Habidin Ms. Shivani Dixit Faculty of Management and Economics, Assistant Professor, Universiti Pendidikan Sultan Idris, Malaysia Institute of Management Studies, Ghaziabad Dr. Archana A. Ghatule Dr. P.Malyadri Director, Principal, SKN Sinhgad Business School, Pandharpur Government Degree College, Hyderabad Dr. Kavita Gidwani Dr. Lalata K Pani Associate Professor, Reader, Chanakya Technical Campus, Jaipur Bhadrak Autonomous College, Bhadrak, Odisha Copyright @ 2014 Empyreal Institute of Higher Education, Guwahati All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission. Application for permission for other use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgment of author, publishers and source must be given. The views expressed in the articles are those of the contributors and not necessarily of the Editorial Board or the Institute. Although every care has been taken to avoid errors or omissions, this publication is being published on the condition and understanding that information given in this journal is merely for reference and must not be taken as having authority of or binding in any way on the authors, editors and publishers, who do not owe any responsibility for any damage or loss to any person, for the result of any action taken on the basis of this work. All disputes are subject to Guwahati jurisdiction only. International Journal of Research in Management & Social Science Volume 3 , Issue 3 (III): July - September 2015 CONTENTS Research Papers A STUDY ON WILDLIFE SANCTUARY IN ASSAM: WITH SPECCIAL REFERENCE TO 1 – 5 GIBBON WILDLIFE SANCTURY IN JORHAT DISTRICT OF ASSAM Kasturi Agarwal Gogoi and Dr. Horen Goowalla A STUDY ON EMPLOYEE'S TURNOVER IN RETAIL SECTOR 6 – 10 Dr. Rohit Markan A CRITICAL STUDY OF LEGALITY IN MANAGEMENT INSTITUTIONS 11 – 13 Dr. Dhananjay Awasarikar RELEVANCE OF BHAGAVAD-GITA IN NBA GRADUATE ATTRIBUTESFOR QUALITY 14 – 18 ASSURANCE Dr. Arunkumar B. R. EFFECTIVENESS OF MISSIONS OF THE UNESCO PUBLIC LIBRARY MANIFESTO IN 19 – 22 BURDWAN UDAYCHAND DISTRICT LIBRARY: A STUDY Uttam Kumar Hazra and Sumita Sengupta MARKET TRENDS AND KEY DRIVERS-AN ANALYTICAL STUDY OF RURAL CONSUMER 23 – 32 MARKET IN INDIA Gazala Masood and Dr. Anshul Sharma AN INQUIRY INTO THE PROBLEM OF INTER-REGIONAL MIGRATION 33 – 36 Dr. Monoj Kumar Chowdhury NECESSITY OF AWARENESS AND MANAGEMENT FOR USE OF GREEN PRODUCTS AND 37 – 40 THEIR PROMOTION IN MARKET TO AVOID THEIR HAZARDOUS SUBSTANCES IN NON METROPOLITAN CITY Gholap Suryakant Dattatraya and Gavhane Lalita Bhagwan A STUDY ON HUMAN RESOURCE ACCOUNTING METHODS IN BANKING SECTOR WITH 41 – 46 REFERENCE TO GUNTUR DISTRICT, A.P. Dr. P. Vijaya Lakshmi and Dr. Nagaraju Battumhrm GANDHI’S PHILOSOPHY OF MEANS AND END 47 – 49 Dr. Pinky Das NEED OF COMMUNITY PARTICIPATION IN ELEMENTARY EDUCATION 50 – 54 Dr. Priti Chaudhari A COMPARATIVE ANALYSIS OF SERVICE QUALITY IN RETAIL BANKING OF 55 – 60 NATIONALISED & PRIVATE SECTOR BANKS IN DELHI Tinu Burmi and Dr. A.Sajeevan Rao THE ROLE OF YOGA THERAPY IN MANAGING ANXIETY DISORDER 61 – 66 Savita Singh and Dr. C. P. Sharma A STUDY OF THE ROLE OF FINANCIAL INSTITUTIONS & COMMERCIAL BANKS IN 67 – 73 PROMOTING MICRO, SMALL AND MEDIUM ENTERPRISES IN INDIA Dr. Anurodh Godha, Sanjay Kumar Joshi and Dr. Prerna Jain WOMEN ENTREPRENEURSHIP THE BUDDING WORKFORCE IN 21ST CENTURY: 74 - 77 METAMORPHOSING CHALLENGES INTO PROSPECTS Anita Verma International Journal of Research in Management & Social Science ISSN 2322 - 0899 Volume 3, Issue 3 (III): July - September, 2015 A STUDY ON WILDLIFE SANCTUARY IN ASSAM: WITH SPECCIAL REFERENCE TO GIBBON WILDLIFE SANCTURY IN JORHAT DISTRICT OF ASSAM Kasturi Agarwal Gogoi1 and Dr. Horen Goowalla2 Research Scholar1, Department of Commerce, Dibrugarh University, Dibrugarh, Assam HOD2 & Associate Professor, Mariani College, Jorhat, Assam INTRODUCTION The wildlife sanctuaries in Assam are a heterogeneous mixture of landscapes, birds, plants and animals. The suitable climatic conditions, geographical location and vast forest reserves have made Assam a favorable destination for birds, animals and natural vegetation. Assam is home to several wildlife sanctuaries and national parks that are the breeding ground for some of the rarest global species .the many wildlife sanctuaries in Assam provide shelter to large number of wildlife right from the golden Langur to the horned rhinoceros. STATEMENT OF PROBLEMS The name Gibbon is to Holongapar Wildlife Sanctuary in Jorhat District of Assam because it is the only Reserved Hoolock Gibbon habitat in India.Hoolock Gibbon is an extinct specie and it is the only ape-man in india which needs to be protected. Several Gibbon species are threatened by imminent extinction in the very near future .Gibbons not only include the most endangered apes but also the most endangered primate species of the world .The main reasons for these are habitat loss and degradation,hunting and illegal trade.Preservation of the tropical forest is imperative to Gibbon survival ,if it disappears ,so do thje Gibbons.In China,for instance ,the gibbons have already lost 99% of their habitat.In addition,they are hunting for food and for use in local medicine .Also, the illegal pet trade is thriving across the whole of South East Asia .Young gibbons are popular pets, but in order to obtain a young animal, its mother must be shot down from the tree tops .Often both mother and infant are killed in the process. There are some protected forest areas, but often they are poorly managed and wildlife laws are not enforced effectively. Rural poverty and lack of awareness of the threats facing the gibbons and their forest are additional cause for inadequate gibbon protection. Lack of information is not just a local problem -The threats faced by the gibbons are largely unknown or an international level. Their current status is extremely alarming, for example, the rarest species of ape in the world is the Hainan crested gibbon, of which there are less than 20 individuals remaining. IMPORTANT OF OF THE STUDY Gibbon Wild life sanctuary is recognized as important Bird Area situated in Assam by Bird Life international because it is habitation of almost 800 different species of birds of which several are extinct. Hoolock Gibbon is only ape (which does not have a tail, lives on trees) and habitat of lots of rare and priceless species of trees and other animals. OBJECTIVES OF THE STUDY To study the importance of the Gibbon wild life sanctuary. To suggest initiatives to eliminate the constraint within the sanctuary so as to develop it as an eco-tourist spots considering the sustainability base. REVIEW OF LITERATURE Referring to literature on travel and tourism, a number of studies are being carried out from time to time to analyze its problems and prospects at national and International level and also its impact on the economy along with the strategic planning for development. Taking into account of Assam, tea tourism sector here has immense potential significance which cannot be overlooked in any manner. The studies on this area have been somewhat new and seem to be in an infant shape. (Karan 1989): In his studies, he discussed the problems of environment and development in Sikkim Himalaya. (Jacob: 2000): says that the whole of Northeastern region is a home to one of the richest varieties of flora and fauna on the globe. (Kalisch 2001): extends an overview of issues in international trade and tourism and provides NGOs with suggestions that could lead towards more sustainable and equitable tourism planning. (Bezbaruah 2001): says that the inflow of foreign visitors in India has registered a 6% growth in fiscal 2000-01. Foreign tourism fetched $3 billion to the union exchequer making tourism the second highest net foreign exchange earned in the country. (Ray 2005): speaks out that a comprehensive answer has to be found out to the question why tourism has not developed in north eastern states 1 International Journal of Research in Management & Social Science ISSN 2322 - 0899 Volume 3, Issue 3 (III): July - September, 2015 in spite of its huge natural resources. He observed that there is a vital need for an integrated marketing to resolve the problem of tourism development as an important input for economic acceleration of the region. RESEARCH GAP From the foregoing review of literature it can be understood that though many studies have been conducted on different aspects of tourism in India and even in foreign countries, a study specifically for tea tourism in Assam is missing in literature. Moreover, till date, no research has been conducted on any aspects tea tourism sampled for this study. Hence, the study will make an attempt to examine present scenario of tea tourism by highlighting the existing lacuna and drawbacks.
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