Style Guide German Films Corporate Design 2 Introduction
In order to establish a specific and uniform corporate identity in all areas of communication, we have developed an all-encompassing design profile for the handling and use of our logo, colors and corporate font. Based on these graphic modules, further applications and implementation of means of communication may be developed employing the elements and principles of the German Films corporate identity, thus providing for a coherent concept with a characteristic and recognizable identity.
This Style Guide defines all of the principles of layout and design of our corporate identity and provides examples of structures and guidelines.
Style Guide German Films Contents 3
The most important and basic guidelines 4 Logo 5 Logo use 6 Logo in gray scale and black 7 Logo on dark backgrounds 8 Sub-Branding 9 Primary colors 10 Secondary colors 11 Corporate font 12 Additional or alternative fonts 13 Alignment & positioning principles 14 Grid system & layout principles: 7 mm 16 Grid system: examples 17 Brochure covers 19 Brochure covers: examples 20 Advertising & posters 22 Downloads 23
Corporate Design 4 The most important and basic guidelines
1. Always use only the official German Films logo. The German Films logo was modified within the framework of the new corporate design at the end of 2011. The standard version of the new logo is to be used in all media from 2012 on.
old new
2. The logo contains a built-in protected space (standard offset) on all sides which defines the minimum spacing between the logo itself and other elements, i.e. font or other surface areas.
3. The corporate identity is particularly characterized by the typographic element of the corporate font. For this reason, only authorized exceptions may be made for the use of other fonts. The new corporate font is: FF Din Round Pro GF.
4. The basis of all publications is a grid system which provides a balance between consistency and creative variability.
Style Guide German Films Logo 5
The current word mark was designed on the basis of the corporate font FF Din Round Pro GF. The colors are those found in the flag of the Federal Republic of Germany.
To whatever extent possible, the color version of the logo should be used in all printed and online materials.
Corporate Design 6 Logo use
The logo has a built-in protected space (standard offset) on all sides, in which no other elements may be placed. The standard offset is, in all logo sizes, at least the size/diameter of one logo character.
Violation of the standard offset z y x xyz
The logo may not under any circumstance be altered or modified and must always be used in a horizontal position. No 3D effects, shadowing, rotating, color gradients or distortions, etc. are allowed in using the logo. The logo should also never appear on a busy background.
xyz
Style Guide German Films Logo in gray scale and black 7
Usage in gray scale
The gray scale continuous tone usage of the logo is to be implemented for one-color media, i.e. for ads (incl. job placement ads). The protected space (standard offset) may not be violated.
Font and first dot = 100% black Second dot (replacing red) = 50% black Third dot (replacing yellow) = 25% black
Usage in full-tone black / 1-bit
The usage of the logo in full-tone black should only be implemented in media in which the quality of gray scale continuous tone cannot be guaranteed or in situations in which the characterization is technically limited, i.e. for press cutting, stamping or embossing.
Corporate Design 8 Logo on dark backgrounds
The usage of the logo on dark backgrounds (“negative”) replaces the black elements of the logo with the color Gainsboro (15% black). This variation of the logo is to be used only on black or very dark backgrounds.
Examples
Style Guide German Films Sub-Branding 9
In striving for a consistent and homogenous branding, the design of the German Films logo may be used as the basis for the sub-branding of logos for German Films events and projects.
Logo variations and extensions may only be created and used in strict consensus with and with authorization by the managing director of German Films.
Examples german premieres distribution support german films previews
Corporate Design 10 Primary colors
The colors contained in the logo are the German national colors (black, red and yellow) and should therefore be handled and implemented with sensitivity and care. For this reason, it is otherwise suggested – besides the logo usage – to only use these colors sparingly.
Black
CMYK 0|0|0|100
Pantone Black
Red
CMYK 0|100|100|0
Pantone 485
Yellow
CMYK 0|12|100|0
Pantone 7404
Style Guide German Films Secondary colors 11
For communication purposes, the three logo colors have been assigned specifically defined secondary colors, which may be used individually or combined to augment and strengthen the range of color characteristics. The secondary colors are derived from the logo colors or are counterpoint to the logo colors on the chromatic circle (DeepSkyBlue). The color indications are derived from the spectrum of Web Named Colors and are therefore very clearly named and available on the Internet.
Gainsboro
CMYK 0|0|0|14
DarkRed
CMYK 0|100|100|45
Goldenrod
CMYK 0|24|85|15
DeepSkyBlue
CMYK 100|25|0|0
White
CMYK 0|0|0|0
Corporate Design 12 Corporate font
German Films owns the rights to a licensed corporate font: FF Din Round Pro GF, which is available in Regular and Bold as an OpenType* font. Both versions offer complete character sets for the CE language area (throughout Europe).
Abc FF DIN Round Pro GF Regular abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abc FF DIN Round Pro GF Bold abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
* OpenType is a format for scalable computer fonts. It was built on its predecessor TrueType, retaining TrueType's basic structure and adding many intricate data structures for prescribing typographic behavior. OpenType is a registered trademark of Microsoft Corporation. The specification germinated at Microsoft, with Adobe Systems also contributing by the time of the public announcement in 1996. The specification continues to be developed actively and is presently migrating to an open format. Because of wide a vailability and typographic flexibility, including provisions for handling the diverse behaviors of all the world's writing systems, OpenType fonts are used commonly today on the major computer platforms. (source: wikipedia.org)
Style Guide German Films Additional or alternative fonts 13
The fonts DIN Medium and DIN Bold may also be used as additional contrasting fonts. This font is not licensed to German Films and should only be used in justified exceptional cases.
Abc DIN Medium abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abc DIN Bold abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
For cursive/italic characters, DIN Italic may also be used. Abc DIN Italic abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Corporate Design 14 Alignment & positioning principles
In order to guarantee a consistent and sovereign public image, there are only a few, but also very clearly defined, standards in the alignment and positioning of elements in brochures and other printed materials. Kept to a necessary minimum, these standards allow for creative freedom in individual artwork and design, from project to project, and graphic designer to graphic designer.
Character size and line spacing of fonts, as well as the typesetting and justification (left, right, centered or full) may be determined by the respective graphic designer for a specific project.
There are, however, standards for the handling of film titles and telecommunication data.
1. Film titles
In all publications and printed material, without exception, film titles are to appear in CAPITAL LETTERS, including headlines and body text (i.e. directors’ biographical information)
Example
Volker Schlöndorff was born in Wiesbaden in 1939. A selection of his films includes: BAAL (1970), THE SUDDEN WEALTH OF THE POOR PEOPLE OF KOMBACH (1971), THE LOST HONOR OF KATHARINA BLUM (1975, co-directed with Margarethe von Trotta), FANGSCHUSS (1976), GERMANY IN AUTUMN (1976, together with Stefan Aust, Alexander Kluge, et al), CIRCLE OF DECEIT (1981), SWANN IN LOVE (1983), DEATH OF A SALESMAN (1985), A GATHERING OF OLD MEN (1987), THE HANDMAID’S TALE (1990), VOYAGER (1990), THE OGRE (1996), PALMETTO (1998), THE LEGENDS OF RITA (1999), EIN PRODUZENT HAT SEELE ODER ER HAT KEINE (documentary, 2001), TEN MINUTES OLDER: THE CELLO (2002), THE NINTH DAY (2004), STRIKE (2006), and ULZHAN (2007).
Style Guide German Films Alignment & positioning principles 15
2. Telephone, fax and email data
Telephone numbers are to be listed in complete international syntax. Since the syntax of email addresses and websites are self-explanatory, the word email is not to be listed in front of the email address nor is the word website or Internet to be listed in front of the actual web address.
All (other) information is provided directly after the type of data provided, without a colon : phone +49-89-0 00 00 00 mobile +49-0 00-0 00 00 00 fax +49-89-0 00 00 00 name Qgerman-films.de www.german-films.de
Example
VORNAME NAME Position
phone +49-00-0 00 00 00 German Films mobile +49-0 00-0 00 00 00 Service + Marketing GmbH fax +49-00-0 00 00 00 Herzog-Wilhelm-Str. 16 name Qgerman-films.de 80331 Munich/Germany www.german-films.de
Corporate Design 16 Grid system & layout principles: 7 mm
All printed materials are based on a uniform and standard grid system, which is divided into positioning increments of 7 mm from left to right and top to bottom.
Based on this grid system, a variety of designs and layouts may be created and derived without any further guidelines. Within the framework of the grid system, graphic designers are free in their creative suggestions and decisions.
The positioning increments of 7 mm may be divided into increments of 3.5 mm or 1.7 mm respectively, should a finer grid prove necessary for the design (i.e. multiple columns in the type area, photo captions or small format printed materials like DVD booklets, etc.).
Grid in 7 mm increments
The type area is variable, but oriented on the golden ratio principle.
The grid system principle is shown here in various examples.
Style Guide German Films Grid system: examples 17
NEW GERMAN FILMS NEW GERMAN FILMS r o h t o B
s a i h t a M / H b m G
h i e l x r o e b V
e m m l i a r F
F
n f i t o
n y a s t e s t n r o u C o
c
© s o o t t o o h h p p TITLE OF THE FILM TITLE OF THE FILM ENGLISH TITLE ENGLISH TITLE
BLISS tells the story of the unlikely union between two troubled DORIS DÖRRIE was born in Hanover. After studying Acting, The “Centrifuge Brain Project” is a series of scientific studies TILL NOWAK was born in 1980 in Bonn. He studied Media youngsters living in Berlin. Irina is a war refugee turned pros - Philosophy and Psychology in the US, she studied at the Uni- that started in the 1970s. Dr. Laslowicz, an ambitious centri - Design from 2000-2005 at the Fachhochschule Mainz. In 1999, titute, and Kalle is a homeless punk. When they meet, they versity of Television & Film in Munich, where she now runs the fugal researcher, explains the backgrounds of bizarre experi - he founded Framebox, a studio for digital art and animation. His quickly fall for each other in spite of their shyness and the mu - Creative Writing Department. In addition to directing, she is also ments conducted with giant amusement rides. short DELIVERY (2005) brought him international attention, win - tual suspicion that's part of life on the street. Against the odds a novelist. Her award-winning films include: STRAIGHT ning more than 35 awards at international festivals and was no - they manage to find a kind of stability and build a life together, THROUGH THE HEART (MITTEN INS HERZ, 1983), INSIDE THE Hamburg-based filmmaker Till Nowak allegedly appropriates minated for the European Film Award. living in a small apartment that Irina uses as her office. One day BELLY OF THE WHALE (IN INNEREN DES WALS, 1984), MEN the aesthetics of a television documentary to take a tongue- one of Irina’s clients drops dead and she flees in panic. When (MÄNNER, 1985), PARADISE (PARADIES, 1986), ME AND HIM in-cheek look at this industrialized search for freedom and Kalle returns home and finds the corpse, he decides he will stop (ICH UND ER, 1988), MONEY (GELD, 1989), HAPPY BIRTHDAY! happiness. at nothing to defend the bliss he has found with the woman he (HAPPY BIRTHDAY, TÜRKE!, 1992), NOBODY LOVES ME (KEINER loves … LIEBT MICH, 1994), AM I BEAUTIFUL? (BIN ICH SCHÖN?, Genre Comedy, Fantasy, Science Fiction Category Short Year of 1998), ENLIGHTENMENT GUARANTEED (ERLEUCHTUNG Production 2011 Director Till Nowak Screenplay Till Nowak BLISS is based on a short story from Ferdinand von Schirach’s GARANTIERT, 2000), “NAKED” (NACKT, 2002), THE FISHERMAN Director of Photography Ivan Robles Mendoza Cast Leslie Ba - best-selling novel Crime , which has been sold in over 30 AND HIS WIFE – WHY WOMEN NEVER GET ENOUGH (DER rany Producer Till Nowak Production Company Framebox/ countries. FISCHER UND SEINE FRAU – WARUM FRAUEN NIE GENUG Hamburg Length 7 min Format 35 mm, color, 1:1.85 Original BEKOMMEN, 2005), HOW TO COOK YOUR LIFE (2007), CHERRY Version English Dubbed Version German Festivals San Seba - Genre Drama Category Feature Year of Production 2011 BLOSSOMS – HANAMI (KIRSCHBLÜTEN – HANAMI, 2008), THE stian Horror & Fantasy Festival 2011, Münster Film Festival Director Doris Dörrie Screenplay Doris Dörrie Director of HAIR DRESSER (DIE FRISEUSE, 2010) and BLISS (GLÜCK, 2011). 2011, interfilm Berlin, 2011, 24fps Festival Abilene 2011, San Photog raphy Hanno Lentz Cast Alba Rohrwacher, Vinzenz Kie - Francisco International Animation Festival 2011, Exground Film fer, Matthias Brandt, Oliver Nägele, Maren Kroymann, Christina Festival Wiesbaden 2011, Slamdance 2012, Clermont-Ferrand Grosse Producer Oliver Berben Co-Producer Rainer Curdt Pro - 2012 Awards Audience & Jury Award San Sebastian 2011, duction Company Constantin Film Produktion/Munich, in co- Audience Award Münster 2011, Kurosawa Award for Creative production with Rainer Curdt Filmproduktion/Schöppenstedt Excellence 24fps Festival 2011, 2nd Prize German Competition Length 107 min Format 35 mm, DCP, color, cs Original Version & Pille Filmgeräteverleih-Prize Exground 2011 German Subtitled Version English With backing from Medien - board Berlin-Brandenburg, German Federal Film Fund, Film - FernsehFonds Bayern, German Federal Film Board
World Sales World Sales Beta Cinema Framebox [email protected] [email protected] www.betacinema.com ww w.framebox .com
GFQ 1-2012 18 GFQ 1-2012 19
NEW GERMAN FILMS NEW GERMAN FILMS r o h t o B
s a i h t a M / H b m G
h i e l x r o e b V
e m m l i a r F
F
n f i t o
n y a s t e s t n r o u C o
c
©
s o o t t o o h h p p TITLE OF THE FILM TITLE OF THE FILM ENGLISH TITLE ENGLISH TITLE
BLISS tells the story of the unlikely union between two troubled DORIS DÖRRIE was born in Hanover. After studying Acting, The “Centrifuge Brain Project” is a series of scientific studies TILL NOWAK was born in 1980 in Bonn. He studied Media youngsters living in Berlin. Irina is a war refugee turned pros - Philosophy and Psychology in the US, she studied at the Uni- that started in the 1970s. Dr. Laslowicz, an ambitious centri - Design from 2000-2005 at the Fachhochschule Mainz. In 1999, titute, and Kalle is a homeless punk. When they meet, they versity of Television & Film in Munich, where she now runs the fugal researcher, explains the backgrounds of bizarre experi - he founded Framebox, a studio for digital art and animation. His quickly fall for each other in spite of their shyness and the mu - Creative Writing Department. In addition to directing, she is also ments conducted with giant amusement rides. short DELIVERY (2005) brought him international attention, win - tual suspicion that's part of life on the street. Against the odds a novelist. Her award-winning films include: STRAIGHT ning more than 35 awards at international festivals and was no - they manage to find a kind of stability and build a life together, THROUGH THE HEART (MITTEN INS HERZ, 1983), INSIDE THE Hamburg-based filmmaker Till Nowak allegedly appropriates minated for the European Film Award. living in a small apartment that Irina uses as her office. One day BELLY OF THE WHALE (IN INNEREN DES WALS, 1984), MEN the aesthetics of a television documentary to take a tongue- one of Irina’s clients drops dead and she flees in panic. When (MÄNNER, 1985), PARADISE (PARADIES, 1986), ME AND HIM in-cheek look at this industrialized search for freedom and Kalle returns home and finds the corpse, he decides he will stop (ICH UND ER, 1988), MONEY (GELD, 1989), HAPPY BIRTHDAY! happiness. at nothing to defend the bliss he has found with the woman he (HAPPY BIRTHDAY, TÜRKE!, 1992), NOBODY LOVES ME (KEINER loves … LIEBT MICH, 1994), AM I BEAUTIFUL? (BIN ICH SCHÖN?, Genre Comedy, Fantasy, Science Fiction Category Short Year of 1998), ENLIGHTENMENT GUARANTEED (ERLEUCHTUNG Production 2011 Director Till Nowak Screenplay Till Nowak BLISS is based on a short story from Ferdinand von Schirach’s GARANTIERT, 2000), “NAKED” (NACKT, 2002), THE FISHERMAN Director of Photography Ivan Robles Mendoza Cast Leslie Ba - best-selling novel Crime , which has been sold in over 30 AND HIS WIFE – WHY WOMEN NEVER GET ENOUGH (DER rany Producer Till Nowak Production Company Framebox/ countries. FISCHER UND SEINE FRAU – WARUM FRAUEN NIE GENUG Hamburg Length 7 min Format 35 mm, color, 1:1.85 Original BEKOMMEN, 2005), HOW TO COOK YOUR LIFE (2007), CHERRY Version English Dubbed Version German Festivals San Seba - Genre Drama Category Feature Year of Production 2011 BLOSSOMS – HANAMI (KIRSCHBLÜTEN – HANAMI, 2008), THE stian Horror & Fantasy Festival 2011, Münster Film Festival Director Doris Dörrie Screenplay Doris Dörrie Director of HAIR DRESSER (DIE FRISEUSE, 2010) and BLISS (GLÜCK, 2011). 2011, interfilm Berlin, 2011, 24fps Festival Abilene 2011, San Photog raphy Hanno Lentz Cast Alba Rohrwacher, Vinzenz Kie - Francisco International Animation Festival 2011, Exground Film fer, Matthias Brandt, Oliver Nägele, Maren Kroymann, Christina Festival Wiesbaden 2011, Slamdance 2012, Clermont-Ferrand Grosse Producer Oliver Berben Co-Producer Rainer Curdt Pro - 2012 Awards Audience & Jury Award San Sebastian 2011, duction Company Constantin Film Produktion/Munich, in co- Audience Award Münster 2011, Kurosawa Award for Creative production with Rainer Curdt Filmproduktion/Schöppenstedt Excellence 24fps Festival 2011, 2nd Prize German Competition Length 107 min Format 35 mm, DCP, color, cs Original Version & Pille Filmgeräteverleih-Prize Exground 2011 German Subtitled Version English With backing from Medien - board Berlin-Brandenburg, German Federal Film Fund, Film - FernsehFonds Bayern, German Federal Film Board
World Sales World Sales Beta Cinema Framebox [email protected] [email protected] www.betacinema.com ww w.framebox .com
GFQ 1-2012 18 GFQ 1-2012 19
Corporate Design 18 Grid system: examples
HEADLINE – TITLE OF THE FILM HEADLINE – TITLE OF THE FILM ENGLISH TITLE
Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem ipsum dolor sit amet, consectetuer adipis - cing elit. Aenean commodo ligula eget dolor. Aenean massa. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed Cum sociis natoque penatibus et magnis dis parturient montes, fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nascetur ridiculus mus. Donec quam felis, ultricies nec, pellen - nunc,Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis nato - tesque eu, pretium quis, sem. que penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.
Max Mustermann was born in Donec vitae sapien ut libero ve - English Title In the World You Have Fear Genre Drama Category Max Mustermann was born in Donec vitae sapien ut libero ve - English Title In the World You Have Fear Genre Drama Category nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget Feature Year of Production 2010 Director Hans W. Geißendörfer nenatis faucibus. Nullam quis ante. Etiam sit amet orci eget Feature Year of Production 2010 Director Hans W. Geißendörfer eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet Screenplay Hans W. Geißen dörfer Director of Photography eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet Screenplay Hans W. Geißen dörfer Director of Photography nibh. Donec sodales sagittis magna. Sed consequat, leo eget bi - Alexander Fischerkoesen Editor Oliver Grothoff Music by Patty nibh. Donec sodales sagittis magna. Sed consequat, leo eget bi - Alexander Fischerkoesen Editor Oliver Grothoff Music by Patty bendum sodales, augue velit cursus nunc,Lorem ipsum dolor Moon Production Design Frank Polosek Producer Hans W. Gei - bendum sodales, augue velit cursus nunc,Lorem ipsum dolor Moon Production Design Frank Polosek Producer Hans W. Gei - sit amet, consectetuer adipiscing elit. Aenean commodo ligula ßendörfer Pro duction Company Geissendoerfer Film- und sit amet, consectetuer adipiscing elit. Aenean commodo ligula ßendörfer Pro duction Company Geissendoerfer Film- und eget dolor. Aenean massa. Cum sociis natoque penatibus et Fernseh produktion/Cologne Principal Cast Anna Maria Mühe, eget dolor. Aenean massa. Cum sociis natoque penatibus et Fernseh produktion/Cologne Principal Cast Anna Maria Mühe, magnis dis parturient montes, nascetur ridiculus mus. Donec Max von Thun, Axel Prahl, Hanns Zischler, Kirsten Block, Johan - magnis dis parturient montes, nascetur ridiculus mus. Donec Max von Thun, Axel Prahl, Hanns Zischler, Kirsten Block, Johan - quam felis, ultricies nec, pellentesque eu, pretium quis, sem. nes Allmayer Casting Horst D. Scheel Length 109 min Format quam felis, ultricies nec, pellentesque eu, pretium quis, sem. nes Allmayer Casting Horst D. Scheel Length 109 min Format Nulla consequat massa quis enim. Lorem ipsum dolor sit amet, 35 mm, color, cs Original Version German Subtitled Version Nulla consequat massa quis enim. Lorem ipsum dolor sit amet, 35 mm, color, cs Original Version German Subtitled Version consectetuer adipiscing elit. Aenean commodo ligula eget English Sound Technology Dolby 5.1 With backing from German consectetuer adipiscing elit. Aenean commodo ligula eget English Sound Technology Dolby 5.1 With backing from German dolor. Aenean massa. Cum sociis natoque penatibus et magnis Federal Film Fund (DFFF) World Sales Geissendoerfer Film- dolor. Aenean massa. Cum sociis natoque penatibus et magnis Federal Film Fund (DFFF) World Sales Geissendoerfer Film- dis parturient montes, nascetur ridiculus mus. Donec quam und Fernsehproduktion KG · Andreas Habermaier, Freimers - dis parturient montes, nascetur ridiculus mus. Donec quam und Fernsehproduktion KG · Andreas Habermaier, Freimers - felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla dorfer Weg 6 · 50829 Cologne/Germany, phone +49-2 21-2 20 52 felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla dorfer Weg 6 · 50829 Cologne/Germany, phone +49-2 21-2 20 52 consequat massa quis enim. Donec pede justo, fringilla vel, ali - 90, fax +49-2 21-2 20 54 29, [email protected], consequat massa quis enim. Donec pede justo, fringilla vel, ali - 90, fax +49-2 21-2 20 54 29, [email protected], quet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imper - www.geissendoerfer-film.de quet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imper - www.geissendoerfer-film.de diet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis diet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. semper nisi.
GFQ 2-2012 new german films 18 GFQ 2-2012 new german films 19
HEADLINE – TITLE OF THE FILM HEADLINE – TITLE OF THE FILM ENGLISH TITLE ENGLISH TITLE
Donec vitae sapien ut libero venenatis faucibus. English Title In the World You Have Fear Genre Drama Category Feature Duis leo. Sed fringilla mauris sit amet nibh. Donec English Title In the World You Have Fear Genre Drama Category Feature Nullam quis ante. Etiam sit amet orci eget eros Year of Production 2010 Director Hans W. Geißendörfer Screenplay Hans sodales sagittis magna. Sed consequat, leo eget Year of Production 2010 Director Hans W. Geißendörfer Screenplay Hans faucibus tincidunt. Duis leo. Sed fringilla mauris W. Geißen dörfer Director of Photography Alexander Fischerkoesen Editor bibendum sodales, augue velit cursus nunc, W. Geißen dörfer Director of Photography Alexander Fischerkoesen Editor sit amet nibh. Donec sodales sagittis magna. Sed Oliver Grothoff Music by Patty Moon Production Design Frank Polosek Pro - Lorem ipsum dolor sit amet, consectetuer adipis - Oliver Grothoff Music by Patty Moon Production Design Frank Polosek Pro - consequat, leo eget bibendum sodales, augue ducer Hans W. Geißendörfer Pro duction Company Geissendoerfer Film- und cing elit. Aenean commodo ligula eget dolor. Ae - ducer Hans W. Geißendörfer Pro duction Company Geissendoerfer Film- und velit cursus nunc,Lorem ipsum dolor sit amet, Fernseh produktion/Cologne Principal Cast Anna Maria Mühe, Max von Thun, nean massa. Fernseh produktion/Cologne Principal Cast Anna Maria Mühe, Max von Thun, consectetuer adipiscing elit. Aenean commodo li - Axel Prahl, Hanns Zischler, Kirsten Block, Johannes Allmayer Casting Horst Axel Prahl, Hanns Zischler, Janina Schauer, Kirsten Block, Johannes All - gula eget dolor. Aenean massa. Cum sociis nato - D. Scheel Length 109 min Format 35 mm, color, cs Original Version German Cum sociis natoque penatibus et magnis dis par - mayer Casting Horst D. Scheel Length 109 min Format 35 mm, color, cs Ori - que penatibus et magnis dis parturient montes, Subtitled Version English Sound Technology Dolby 5.1 With backing from turient montes, nascetur ridiculus mus. Donec ginal Version German Subtitled Version English Sound Technology Dolby nascetur ridiculus mus. Donec quam felis, ultri - German Federal Film Fund (DFFF) World Sales Geissendoerfer Film- und quam felis, ultricies nec, pellentesque eu, pre - 5.1 With backing from German Federal Film Fund (DFFF) World Sales Geis - cies nec, pellentesque eu, pretium quis, sem. Fernsehproduktion KG · Andreas Habermaier, Freimersdorfer Weg 6 · 50829 tium quis, sem. Nulla consequat massa quis enim. sendoerfer Film- und Fernsehproduktion KG · Andreas Habermaier, Frei - Nulla consequat massa quis enim. Cologne/Germany, phone +49-2 21-2 20 52 90, fax +49-2 21-2 20 54 29, mersdorfer Weg 6 · 50829 Cologne/Germany, phone +49-2 21-2 20 52 90, fax [email protected], www.geissendoerfer-film.de Lorem ipsum dolor sit amet, consectetuer adipis - +49-2 21-2 20 54 29, [email protected], www.geissendoerfer- Lorem ipsum dolor sit amet, consectetuer adipis - cing elit. Aenean commodo ligula eget dolor. Ae - film.de cing elit. Aenean commodo ligula eget dolor. Ae - Max Mustermann was born in Donec vitae sapien ut libero venenatis fauci - nean massa. Cum sociis natoque penatibus et nean massa. Cum sociis natoque penatibus et bus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis magnis dis parturient montes, nascetur ridiculus Max Mustermann was born in Donec vitae sapien ut libero venenatis fauci - magnis dis parturient montes, nascetur ridiculus leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed mus. Donec quam felis, ultricies nec, pellentes - bus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis mus. Donec quam felis, ultricies nec, pellentes - consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem que eu, pretium quis, sem. Nulla consequat leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed que eu, pretium quis, sem. Nulla consequat ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula massa quis enim. Donec pede justo, fringilla vel, consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem massa quis enim. Donec pede justo, fringilla vel, eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis par - aliquet nec, vulputate eget, arcu. In enim justo, ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula aliquet nec, vulputate eget, arcu. In enim justo, turient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pel - rhoncus ut, imperdiet a, venenatis vitae, justo. eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis par - rhoncus ut, imperdiet a, venenatis vitae, justo. lentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Lorem Nullam dictum felis eu pede mollis pretium. Inte - turient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pel - Nullam dictum felis eu pede mollis pretium. Inte - ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula ger tincidunt. Cras dapibus. Vivamus elementum lentesque eu, pretium quis, sem. Aenean commodo ligula eget dolor. Aenean ger tincidunt. Cras dapibus. Vivamus elementum eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis par - semper nisi. massa. Cum sociis natoque penatibus et magnis dis parturient montes, nas - semper nisi. turient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pel - cetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pre - lentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec tium quis, sem. Nulla consequat massa quis enim. pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhon - cus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.
GFQ 2-2012 new german films 18 GFQ 2-2012 new german films 19
Style Guide German Films Brochure covers 19
The most important element of the cover design is the placement of the logo. The trademark (logo) should always be positioned (1) on a white background (2) either at the top right or bottom right-hand side of the cover and (3) should also be positioned, as with the entire brochure, based on the grid system.
The size and spacing of the logo is variable depending on the format of the brochure or printed material.
14 mm spacing to trimmed edge e g d e
d e m m i r t
o t
g n i c a p s
m m
4 1
This principle is shown as follows in various examples.
Corporate Design 20 Brochure covers: examples
MARKET STUDY THE NETHERLANDS
by Split Screen Data Ltd. for German Films November 2011
14 mm MARKET STUDY THE NETHERLANDS m m
4 1 m m
4 1
by Split Screen Data Ltd. for German Films November 2011
Style Guide German Films Brochure covers: examples 21
GERMAN FILMS QUARTERLY 1 Q 2012 JAHRESBERICHT 2011
TORONTO 2012 IN FOCUS: IN COMPETITION: FILM 1 GERMANY RDIFF 2011 FILM 2 FILM 2
Corporate Design 22 Advertising & posters
All German Films press and PR materials and measures should be identifiable through the visual and unifying design features of the corporate design. Therefore, the aforementioned design principles are to be applied to all printed materials, including advertising and posters, etc. The possibilities and variations allowed in the usage of color and images are variable enough to visibly express individual issuing parties, messages or key aspects.
The 7 mm grid system can be used in a 7 cm increment grid system for posters and may also be divided, if desired, into 3.5 and 1.7 cm increments, should the design require a finer grid.
The rules and guidelines for using typography, color and the company logo are to be adhered to.
Examples
Bringing the be st new films from Germany to the worl d…
GERMAN FILMS AT THE BERLINALE 201 2: European Film Market · Martin-Gropius-Bau · Stand 17 German Films at the Lorem Ipsum Film Festival Niederkirchner Str. 7 · 10963 Berlin · phone +49-30-88 91 44 15 · www.german-films.de
Das ist Blindtext. The medium is the message. Das ist Blindtext.
Style Guide German Films Downloads 23
The German Films logos and fonts may be used upon agreement by German Films. Upon authorization, you will be provided with access information to download the font and logos from the German Films FTP server.
For further information or access information, please contact:
Angela Hawkins German Films Service + Marketing GmbH Herzog-Wilhelm-Strasse 16 80331 Munich/Germany phone +49-89-59 97 87 17 fax -49-89-59 97 87 30 hawkins Rgerman-films.de
Corporate Design