TWA) S K Y Ll N VOL. 27, NO. 9 APRIL 27, 1964 Scholarship Is TWA Plans Billion Dollar Jet Given By TWA Program; Sets 1st Quarter Mark KANSAS CITY—Trans World Airlines expects to spend more than KANSAS CITY—Marilyn E. Mc- one billion dollars toward jet aircraft and support equipment within Kee, daughter of TWA Captain the next 10 years, President Charles C. Tillinghast, Jr., announced to Frank E. McKee, has won the first the annual meeting of shareowners in Kansas City on April 23. He Trans World Airlines Merit Schol­ also revealed that TWA registered a nine million dollar improve­ arship under the National Merit ment in the first quarter earnings after taxes compared to last year. Scholarship Corporation program, Referring to TWA's billion dollar equipment program, which in­ in which TWA participates. cludes planned and current orders for subsonic jets, as well as com- Miss McKee, a senior at Shawnee mitments for supersonic jets, Mr. Mission East High School in Mis­ Tillinghast said that to meet its sion, Kansas, will attend Stanford future capital needs the industry University at Palo Alto, California, 64 Is A Year Of must be given a chance to make up majoring in political science. Her for its loss years. "The airlines just father, a 21-year TWA veteran, is Challenge—Dunn cannot afford another period of a flight instructor at the Jack Frye profitless growth," he said. International Flight Training Cen­ KANSAS CITY—If you were to The first quarter figures an­ ter in Kansas City. ask Ray Dunn what he regards as nounced at the meeting show that Announcement of her selection TWA's single greatest challenge TWA cut its after-tax loss from for the TWA scholarship was made for 1964, he would sum it up in $10,219,000 in 1963 to $1,067,000 by R. M. Dunn, senior vice presi­ one word—INNOVATE. in 1964, an improvement of $9,- dent and system general manager, In an address last Wednesday 152,000. The company's first quar­ at a dinner meeting of the TWA night before the TWA manage­ ter revenues were the highest in Management Club of Kansas City ment club here, Raymond M. Dunn, history, reaching a record $113,- on Wednesday evening, April 22. TWA's senior vice president and 498,000, for an 18.1 per cent im­ Mr. Dunn, President Tillinghast, system general manager, explained provement over 1963's $96,114,000. and other company officials, includ­ the challenge this way: The airline's expenses during this ing members of the Board of Di­ A REPRODUCTION of Michelangelo's famous sculpture, "Pieta," now on "Search for new methods, new period increased by $9,229,000 to rectors, were present for the annual exhibit at the Trans World Flight Center at Kennedy International Airport, ideas to combat our economic prob­ $111,220,000. This represents a stockholders meeting. is admired by Sister Agatha (left) and Sister Gertrude of the Sisters of the lem, the cost squeeze . nine per cent hike over 1963's Miss McKee is one of 1,625 out­ Poor, Pawtucket, Rhode Island. TWA's exhibit of the work at the Flight $101,991,000. standing high school students who Center calls travelers' attention to the original sculpture which is on exhibit "Search for new ideas to pro­ Because of the industry's highly won NMSC scholarships this year, in the Vatican Pavilion at the New York World's Fair. The reproduction, mote our product and increase our competitive conditions, Mr. Tilling­ in nationwide competition with which weighs one ton, was carved out of Italian marble by New York business, to lure travelers out of hast said that no one carrier can 700,645 students in 16,577 high sculptor Luciano Garibaldi, who loaned it to TWA. their cars and buses, to lure the allow another to gain an advantage schools who took qualifying tests. products of industry into the air . "Search for the new idea to im­ in performance or service. "This has She was chosen from among 13,- resulted in a tremendous squeeze 000 finalists who scored high on the You know the old story about prove the quality of our product— Max Newhouse In our service to the customer. Find being placed upon us, for we have three-hour qualifying exam, a sec­ the whale? been faced with increasing de­ ond examination and on a record of Ray Dunn tells it in this con­ the new way before our competi­ tion does . mands for capital, but have been significant achievements in school Paris Cargo Post text: unable to furnish a fair share of activities and community service. "You probably got a big "Search for the new approach Max J. Newhouse, 19-year TWA these funds from our retained earn­ "I wish to continue my education charge out of the recent clip that will maintain and improve our veteran, has been named director ings and depreciation," he said. and make something worthwhile from American Airlines' Flagship safety of operation, which is the of cargo sales for the International The TWA President cited the out of myself," Miss McKee wrote News that was reprinted in the paramount challenge always." region, according to an announce­ industry's increase in long-term in her scholarship application. "I SKYLINER. American admitted ment by Victor H. Harrell, Jr., vice Describing last year as "the year debt, from $185 million in 1954 to feel a responsibility to use my God- that TWA's image had changed. president and general sales mana­ of our great turnaround," he termed $1.4 billion at the end of 1962, as given intelligence and capabilities." There have been others indi­ ger. 1964 "a year of greater challenge an illustration of the high cost of Miss McKee ranked 26th scholas- cating that TWA is the airline than was 1963. jet financing. Mr. Newhouse has been manager to watch. Such little gimmicks tically in her class of 754 students "It's always harder to stay on Mr. Tillinghast stated that TWA of mail and express on the system are nice, but they have then- at Shawnee Mission East High, top than it is to get there," he ex­ not only shared in the industry's where she is a member of the Na­ staff in New York since February purpose . 1963. He will be based in Paris, plained and ticked off several rather improved traffic during the first tional Honor Society and is active "You know the old story about effective May 1, where he will suc­ convincing reasons: quarter, it also made signifi­ in school dramas, operettas and the the whale: the only time he gets • Growing competition—"The cant inroads into the competi­ a cappella choir. ceed Dr. P. G. Yovanovitch Who comes to New York as vice presi­ (Continued on Page Five) task is being faced with great tion by increasing its percentage Miss McKee's scholarship is part dent of cargo sales. (Continued on Page Five) (Continued on Page Five) of TWA's aid to education program which includes the National Merit Mr. Harrell said the Newhouse Scholarship and the TWA-Em- promotion is another example of ployee College Contribution Plan the marketing division's efforts to to provide financial support to col­ advance personnel to positions leges and universities (Skyliner, where the company will receive March 16). the most benefit from their experi­ The Merit Scholarship is awarded ence and specialized skills. annually to the child of a TWA After three years of Army serv­ employee who has been chosen, as ice in North Africa and Italy, Mr. was Miss McKee, on the basis of Newhouse joined TWA in New scholarship competition by the Se­ York City as a traffic representative lection Committee of the National in charge of international sales. He Merit Scholarship Corporation. transferred to agency sales in 1950 Neither TWA nor anyone con­ and to cargo sales in 1955, becom­ nected with the airline participates ing New York cargo sales manager in the selection of the winner. in 1959. He is a member of the Under the TWA-Employee Col­ Order of the Vest of the Air Mail lege Contribution Plan, TWA will Committee of the Air Transport match the contribution of any full- Association and is a member of the time employee to any accredited Air Express Sales sub-committee of college or university up to a maxi­ ATA. mum of $250 for an individual con­ Mr. Newhouse was born in Lon­ tribution in a calendar year. don, of Swiss parentage, and at­ SST MODEL FOR WORLD'S FAIR sits alongside a Boeing StarStream jet in Los Angeles hangar prior to shipment Contribution forms and descrip­ tended German and French private to New York for display at TWA's exhibit in the Travel and Transportation Pavilion. The model, a composite of tive folders of the plan will be dis­ schools in Switzerland. He also three supersonic transport design proposals, has an electrically automated system for landing gear extension tributed to all TWA employees studied business administration in and retraction; variable sweep wings, and the "droop-snout" nose section. The fibreglass model, built by Pacific through Payroll Group Heads in New York. He is married and has Miniatures, Alhambra, Calif., is 40 feet long, has a wing span of 22 feet and weighs nearly 700 pounds. It the near future. three children. v/as designed by Don Graf, TWA's manager of aircraft economic analysis, MKC. S KY LINER SKYUNER j May Honor Roll 35 Years J. Larsen, IDL M. B. Joyner, DEN B.