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Narratives of the Presidential Nominating Conventions

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Narratives of the Presidential Nominating Conventions NARRATIVES OF THE PRESIDENTIAL NOMINATING CONVENTIONS: BRANDING THE PARTIES AND CANDIDATES A Dissertation presented to the Faculty of the Graduate School at the University of Missouri In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy by Joshua P. Bolton Dr. Mitchell S. McKinney, Dissertation Supervisor MAY 2018 The undersigned, appointed by the dean of the Graduate School, have examined the dissertation entitled NARRATIVES OF THE PRESIDENTIAL NOMINATING CONVENTIONS: BRANDING THE PARTIES AND CANDIDATES presented by Joshua P. Bolton, a candidate for the degree of Doctor of Philosophy, and hereby certify that, in their opinion, it is worthy of acceptance. ________________________________________ Dr. Mitchell S. McKinney ________________________________________ Dr. Benjamin R. Warner ________________________________________ Dr. Margaret Duffy ________________________________________ Dr. Glen Cameron ACKNOWLEDGEMENTS This dissertation is the culmination of an unlikely journey which I could not have made without the support of many. To my advisor, Dr. Mitchell McKinney, I thank you for teaching me how to be an independent scholar. To the rest of my dissertation committee; Dr. Benjamin Warner, Dr. Glen Cameron, and Dr. Margaret Duffy, I appreciate your feedback in bringing this dissertation to its current form. To Dr. J. Brian Houston, I thank you for your help along the way during the comps and prospectus stages. I also wish to thank the other outstanding Mizzou graduate faculty and staff as they have all played a role in my development as a scholar. I would be remiss if I did not also include the other professors and teachers who helped get me here by making me a better thinker, writer, and teacher through all levels of my education. These thanks are not limited to Drs. Ray Baus, Kathy Brady, Corey Davis, Edward Fredrick, and Sue Wildermuth at the UW – Whitewater who encouraged me to pursue this doctorate. I also wish to thank my friends who have propped me up during this ride. There are far too many to name and I do not wish to leave any of them out. Whether you have been a friend from the Communication Department, from the Graduate Professional Council, from the Coalition of Graduate Workers, or from outside of the Mizzou community, you have been instrumental getting me here. To the students, staff, and faculty at my new home of Loras College, thank you for being incredibly supportive during this first year. You have all made the transition from doctoral candidate to faculty member a smooth one even when I had not left the life of a candidate yet. Your support has made my first year much easier and I look forward to a long career at Loras. Finally, to my family, I can’t begin to thank you enough. To my grandfather, sorry for being a few months too late but I did it. To my grandmother, even though you never saw me start the journey toward a PhD, I know you would have been proud of me. Most importantly, to my mother, you have put up with ever turn I’ve tried to take with my life which involved a lot of failure and setbacks. Your support has been a key reason why I am here today. ii TABLE OF CONTENTS ACKNOWLEDGEMENTS ........................................................................................................................ ii ABSTRACT ..................................................................................................................................................... ix Chapter One: INTRODUCTION .............................................................................................................. 1 Importance of Nominating Conventions ...................................................................................... 4 Narrative and Branding ....................................................................................................................... 7 Study Goals .............................................................................................................................................. 10 Chapter Two: REVIEW OF LITERATURE ..................................................................................... 14 Branding .................................................................................................................................................... 14 Narrative ................................................................................................................................................... 17 Functions of Nominating Conventions ....................................................................................... 21 Media Coverage of Conventions.................................................................................................... 24 Major Addresses.................................................................................................................................... 27 Spousal address ................................................................................................................................. 28 Keynote addresses ........................................................................................................................... 29 Vice Presidential Nominee addresses ..................................................................................... 32 Presidential Nominee addresses................................................................................................ 33 Issue Ownership .................................................................................................................................... 36 Functional Theory ................................................................................................................................ 38 Chapter Three: METHODOLOGY ....................................................................................................... 41 Study Design ............................................................................................................................................ 41 Sample ........................................................................................................................................................ 42 Analysis ...................................................................................................................................................... 47 Chapter Four: DEMOCRATIC CONVENTION BRANDING ................................................. 51 1972 Democratic Convention .......................................................................................................... 51 Keynote Speaker Governor Reubin Askew ........................................................................ 52 Vice Presidential Nominee Senator Tom Eagleton ......................................................... 54 Presidential Nominee Senator George McGovern .......................................................... 56 Summary of the 1972 Democratic Convention Branding ............................................ 59 1976 Democratic Convention .......................................................................................................... 60 Keynote Speaker Congresswoman Barbara Jordan ...................................................... 61 Keynote Speaker Senator John Glenn................................................................................... 63 iii Vice Presidential Nominee Senator Walter Mondale .................................................... 64 Presidential Nominee Governor Jimmy Carter ................................................................ 67 Summary of the 1976 Democratic Convention Branding ............................................ 70 1980 Democratic Convention .......................................................................................................... 70 Keynote Speaker Senator Ted Kennedy ............................................................................... 71 Keynote Speaker Congressman Morris Udall ................................................................... 73 Vice President Walter Mondale ................................................................................................ 75 President Jimmy Carter ............................................................................................................... 77 Summary of the 1980 Democratic Convention Branding ............................................ 81 1984 Democratic Convention .......................................................................................................... 81 Keynote Speaker Governor Mario Cuomo ......................................................................... 82 Vice Presidential Nominee Congresswoman Geraldine Ferraro ............................. 84 Presidential Nominee Vice President Walter Mondale ................................................. 86 Summary of the 1984 Democratic Convention Branding ............................................ 88 1988 Democratic Convention .......................................................................................................... 88 Keynote Speaker Texas State Treasurer Ann Richards ............................................... 89 Vice Presidential Nominee Senator Lloyd Bentsen ......................................................... 91 Presidential Nominee Governor Michael Dukakis .......................................................... 93 Summary of the 1988 Democratic Convention Branding ............................................ 96 1992 Democratic Convention .........................................................................................................
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