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SABC 3 MEDIA LAUNCH EXPERIENCE CLOSING DATE & TIME 04 March 2021 @ 12:00

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SABC 3 MEDIA LAUNCH EXPERIENCE CLOSING DATE & TIME 04 March 2021 @ 12:00 SCM Division Radio Park, Henley Road Auckland Park 2092 Johannesburg Private Bag X1 Auckland Park 2006 Tel. +27 11 714-2150 Fax +27 11 714-4000 URL http://www.sabc.co.za E-mail [email protected] REQUEST FOR QUOTATION (RFQ) RFQ NUMBER: RFQ/TV/2021/32 TENDER ISSUE DATE 26 FEBUARY 2021 RFQ DESCRIPTION PROVISION OF SABC 3 APRIL /MAY 2021 SABC 3 MEDIA LAUNCH EXPERIENCE CLOSING DATE & TIME 04 March 2021 @ 12:00 Submissions must be electronically submitted to [email protected] on or before the closing date of this RFQ, For queries, please contact Livhuwani Ramushweu via email: [email protected] The SABC requests your quotation on the services listed above. Please furnish us with all the information as requested and return your quotation on the date and time stipulated above. Late and incomplete submissions will invalidate the quote submitted. SUPPLIER NAME : _______________________________________________ POSTAL ADDRESS : _______________________________________________ TELEPHONE NO : _______________________________________________ FAX. NO. : _______________________________________________ E MAIL ADDRESS : _______________________________________________ CONTACT PERSON : _______________________________________________ CELL NO : _______________________________________________ SIGNATURE OF BIDDER: _________________________________________________ South African Broadcasting Corporation SOC Limited: Registration Number: 2003/023915/30 Non-Executive Directors: Mr B E Makhathini (Chairperson); Ms M Mohlala-Mulaudzi (Deputy Chairperson); Prof S Cooper; Adv M B B Lekalakala; Mr D M Maimela; Mr M G Markovitz; Mr D K Mohuba; Ms J Patel; Mr J H Phalane; Ms M B Papayya; Dr M Socikwa Executive Directors: Mr M T Mxakwe (Group Chief Executive Officer); Mr I C Plaatjes (Chief Operations Officer); Ms Y van Biljon (Chief Financial Officer); Company Secretary: Ms L V Bayi NOTES ON QUOTATIONS AND PROPOSALS SUBMISSION 1. All electronic submissions must be submitted in a PDF format that is protected from any modifications, deletions or additions. 2. Financial/pricing information must be presented in a separate attachment from the Technical / Functional Response information. 3. The onus is on the Bidder to further ensure that all mandatory and required documents are included in the electronic submission. 4. All electronic submissions should be prominently marked with the full details of the tender in the email subject line. 5. Bidders are advised to email electronic submissions at least thirty minutes before the bid closing time to cater for any possible delay in transmission or receipt of the bid. The onus is on bidder to ensure that the bid is submitted on time via email 6. Tender submission emails received after submission date and time will be considered late bid submissions and will not be accepted for consideration by SABC. 7. SABC will not be responsible for any failure or delay in the email transmission or receipt of the email including but not limited to: . receipt of incomplete bid . file size . delay in transmission receipt of the bid . failure of the Bidder to properly identify the bid . illegibility of the bid; or . Security of the bid data. RFQ/TV/2021/32 2 FIRST PHASE – PREQUALIFICATION CRITERIA: MANDATORY DOCUMENTS All bid respondents must submit mandatory documents that comply with all mandatory requirements. Bids that do not fully comply with the mandatory requirements will be disqualified and will not be considered for further evaluation. 1. 2. MANDATORY REQUIREMENT COMPLY/ NOT COMPLY 1. Submit proof CSD registration (Bidder must be registered with CSD in order to do business with the SABC) NON SUBMISSION OF THE MANDATORY DOCUMENTS WILL RESULT IN AUTOMATIC DISQUALIFICATION. RFQ/TV/2021/32 3 REQUIRED DOCUMENTS 1.1 Proof of Valid TV License Statement for the Company; all active Directors and Shareholder must have valid TV Licenses. (Verification will also be done by the SABC internally). 1.2 Valid Tax Clearance Certificate or SARS “Pin” to validate supplier’s tax matters 1.3 Original or Certified copy of Valid BBBEE Certificate (from SANAS accredited Verification Agency) 1.4 All EME’s and 51% black Owned QSE’s are only required to obtain a sworn affidavit on an annual basis, confirming the following; 1.4.1Annual Total Revenue of R10 Million or less (EME) or Revenue between R10 Million and R50 Million for QSE 1.4.2 Level of Black Ownership Note 1: Verification Agencies and Auditors who are accredited by the IRBA (Independent Regulatory Board for Auditors) are no longer the ‘approved regulatory bodies’ for B-BBEE verification and therefore IRBA auditors are not allowed to issue B-BBEE certificates after 30 September 2016. Note 2: Any misrepresentation in terms of the above constitutes a criminal offence as set out in the B-BBEE act as amended. 1.5 Certified copy of Company Registration Document that reflect Company Name, Registration number, date of registration and active Directors or Members. 1.6 Certified copy of Shareholders’ certificates. 1.7 Submit Proof of Public Indemnity Cover for minimum of R10 000 000 1.8 Certified copy of ID documents of the Directors or Members. NB: NO CONTRACT WILL BE AWARDED TO ANY BIDDERS WHO’S TAX MATTERS ARE NOT IN ORDER. NO CONTRACT WILL BE AWARDED TO ANY BIDDERS WHO’S TV LICENCE STATEMENT ACCOUNT IS NOT VALID. RFQ/TV/2021/32 4 DETAILED TECHNICAL SPECIFICATION PROVISION OF SABC 3 APRIL /MAY 2021 SABC 3 MEDIA LAUNCH EXPERIENCE 1. SABC 3 BACKGROUND SABC 3 has undertaken two brand repositioning exercises in the past five years yet the channel losses in revenue and audiences continued unabated. Whilst the channel attempted to target a new audience with the rebranding exercises, programming and content offering remained relatively the same, with minor tweaks. In addition the brand re-imagination was not necessarily informed by or linked to qualitative audience and market research that defines an audience and which is supported by a competitive schedule that caters to their needs. Brand Journey In light of this consistent decline in audience share, undefined brand definition and continuous increase in the competitive television market; there is a need to reposition SABC 3 in the market place. To have a redefined brand positioning with a clear target audience and a competitive schedule that will create a platform for audience and revenue growth. In terms of not repeating the same mistakes where the brand remained uninhabited SABC3 has already began to populate the channel with content related to the new brand positioning. By the time the channel launches under the new brand a number of properties would have been created to allow the brand to live. The content would then be held by a brand coherently. The Brand Evolution In the past, SABC 3 brand re-positioning was aimed at a complete departure from the past. In doing this, the channel alienated current viewers and confused new targeted audiences. The proposed refreshed repositioning should not be based building from a zero base because: The Target Market is not a complete shift but a reimagined audience with new and evolved insights There is a continuation of some content on the channel (transitional audience growth) Thus this repositioning is an evolution of the current SABC 3 brand, this reposition will make the brand proposition clear, to have a refined target audience and aligned to the current world where disruption is the norm. SABC 3 will be a channel that is for a purpose driven millennial market that is tired of the status quo of the world, the inequality in society, the degenerating state of leadership, the mismanagement of planet earth and the constrained definitions of sexuality and identity. SABC 3 offers thought provoking, action and solution driven content that inspires change with a smile. Brand Shifts RFQ/TV/2021/32 5 Brand Persona SABC 3 Targeting Audience: The Millennials Audience Psychographics Every generation is shaped by its circumstances, and millennials are no exception. They are no less ambitious than previous generations: More than half want to earn high salaries and be wealthy. But their priorities have evolved, or at least been delayed by financial or other constraints. Having children, buying homes, and other traditional signals of adulthood “success markers” do not top their list of ambitions. Instead, travel, experiences and seeing the world are at the top of their list of aspirations, while slightly fewer than half said they wanted to own a home. They also were more attracted to making a positive impact in their communities or society at large than having children and starting families. Interestingly, women are more interested in seeing the world than men are. Earning a high salary and being wealthy ranked second among ambitions, but came in last when respondents were asked whether their ambitions were achievable. Generally, though, millennials believe their ambitions are within reach. Two-thirds who want to reach senior levels in their careers believe it’s attainable. Seven in 10 who desire to see the world think it’s possible. Three-quarters who want to buy homes are confident they’ll be able to. And 83 percent of those desiring families don’t believe barriers will prevent it. RFQ/TV/2021/32 6 Competitors 1.2 SCOPE OF WORK This brief is for the repositioning of SABC 3 and this needs to be supported by a vigorous PR strategy and implementation plan. The brief is specifically for a Publicity Media Launch which forms a part of the PR strategy in support of the channel rebrand aimed to take place in April
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