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CPA, 1966 American Institute of Certified Public Accountants University of Mississippi eGrove American Institute of Certified Public Accountants Newsletters (AICPA) Historical Collection 1966 CPA, 1966 American Institute of Certified Public Accountants Follow this and additional works at: https://egrove.olemiss.edu/aicpa_news Part of the Accounting Commons, and the Taxation Commons Recommended Citation American Institute of Certified Public Accountants, "CPA, 1966" (1966). Newsletters. 109. https://egrove.olemiss.edu/aicpa_news/109 This Book is brought to you for free and open access by the American Institute of Certified Public Accountants (AICPA) Historical Collection at eGrove. It has been accepted for inclusion in Newsletters by an authorized administrator of eGrove. For more information, please contact [email protected]. THE JANUARY 1966 The Institute Is the Institute’s policy-making-structure-ready for the future? A committee of examines itself three, together with a private consultant, has been charged by the executive com­ mittee to look into the question and report its findings to Council at the spring meeting. The members appointed to the committee are: James VanderLaan, chair­ man, Colorado; Walter J. Oliphant, Illinois; and Kenneth S. Axelson, New York. They will be working with Robert Greenleaf, a former American Telephone & Telegraph Co. executive who has conducted similar studies for the Ford Foundation, the Russell Sage Foundation, and other charitable and business organizations. First computer Computer research study no. 1 is now being distributed to all members in public program research practice. It contains the results of the AICPA/System Development Cor­ study is in the mail poration survey together with voluntary comments received from participants who returned their questionnaires. This is the first of a series of studies, based on the AICPA/SDC research project results (The CPA, Dec.65, p.1), which explore the impact of computers on public accounting practice. Members not in public practice can receive a free copy of the study by writing to the Institute. Extra copies are available at $1 each. CPA career ads Like to spread the good word about career opportunities in accounting? A new available edition of Institute ads regarding careers as a certified public accountant is now available without charge from the Institute. The ads are especially suited for high school yearbooks and newspapers. Also in this issue . Broader co-operation between accounting educators and accounting practitioners could result in an awards program for accounting writing and in accreditation of accounting programs (page 8). More than 700 of the best Technical Informa­ tion Service exchanges have been compiled and indexed in a three-volume study, soon to be published by the Institute. It may well lead to the first automated information retrieval system available to the profession (page 4). At a loss for words when it comes to telling others what the profession’s role in society is? The new pattern speech may be what you need (page 4). Thirteen CPA firms have already participated in a unique international exchange program. If you would like to join their ranks, turn to page 5 for further details. The 1966 annual meeting is taking shape. The story on page 7 previews the event. The CPA, January 1966. Published monthly, except July-August when bimonthly, for membership of the AICPA, Inc. Vol. 46, No. 1. Publication and editorial office: 666 Fifth Ave., New York, N. Y. 10019. Second-class postage, paid at New York, N. Y. FROM THE PRESIDENT ROBERT M. TRUEBLOOD individual practitioner must be broadened if people are to turn Unlimited Horizons to CPAs for many kinds of addi­ tional services now required by management—EDP consulting, or­ Opportunities for the well-pre­ academicians, lawyers, and bank­ ganization planning, operations pared accountant have never been ers, as well as accountants. Hope­ research. One means to this end greater or more challenging — fully, the Commission’s report will is for CPAs to take a more active whether in business, government give some substantive indications interest in community life. Ac­ or in public accountancy. The of the knowledge which a begin­ countants should participate in shape of things to come is already ning CPA should have. civic and cultural projects. They apparent in the number of men should become interested in social succeeding to higher levels of and economic activity wherever industry and government who The training . their training in compiling and sprang directly from our profes­ There are already in practice interpreting objective evidence is sion — Lynn Townsend, Maurice many indications that the ulti­ relevant. Their knowledge and Stans, Percival Brundage, Gerald mate educational background of skills should be brought to bear, Phillippe and Frederic G. Don­ a CPA should include a master’s for example, in shaping socially ner, to mention a few. degree. The Common Body Com­ desirable legislation. CPAs in Our profession will make great­ mission, among other things, will Colorado recently played key er contributions to, and will con­ attempt to specify — without de­ roles in effecting amendments to tinue to participate more fully in, signing a curriculum — the kinds their state laws. The profession the highest levels of industrial of knowledge and understanding needs more of this kind of highly management by building upon of basic disciplines which will be commendable legislative activity. the broader skills, initiative, and necessary for the CPA of the intellectual breadth required by future. modern corporate management. The effort of the Commission . and the application New demands upon manage­ may do much in outlining broadly I urge each of you to review ment-imposed largely by tech­ the future trends in accounting nical revolution—highlighted the the needs and concerns of your education. A very interesting pan­ need some years ago for a restudy communities in order to deter­ el session by members of the of the education of tomorrow’s mine possibilities for personal Commission was held in Dallas business leaders. The simple fact participation in civic activities, as last fall. The American Account­ was that a narrowly specialized well as professional affairs. Re­ ing Association is considering a training was adequate only for a view current legislative activities similar program at its fiftieth an­ career of limited scope, and that to see where you might help out niversary meeting in Miami next top managerial posts require a with sound socio-economic pro­ fall. wide range of skills and a broad grams. Discuss social and eco­ The final manuscript of the foundation of knowledge. nomic matters with other profes­ Common Body of Knowledge The Carnegie Corporation is sional men in order to get fresh Study hopefully will be available sponsoring, with the collaboration ideas and new points of view. early in 1966 and should be pub­ of the American Institute, a Com­ John Gardner, the psychologist lished shortly thereafter. The In­ mission to Study the Common who was president of the Car­ stitute is hoping to be able to Body of Knowledge. This work is negie Corporation prior to his organize a series of seminars under the direction of Dean Rob­ present appointment to the cabi­ around the country to provide a ert Roy of Johns Hopkins Univer­ net as Secretary of Health, Edu­ base for open and free discussions sity. The Commission includes cation and Welfare, says in his of the Commission’s findings for book, Self-Renewal: educators and practitioners alike. “Every individual, organization, If these plans materialize, much or society must mature, but much With proper training and appli­ stimulating discussion will follow depends on how this maturing cation, there is no place for CPAs to go but up. In a speech before upon completion of the Commis­ takes place. A society whose ma­ the Colorado Society in November, sion’s work. turing consists simply of acquir­ President Trueblood suggested how Apart from the accountant’s ing more firmly established ways members might apply themselves to technical and professional knowl­ of doing things is headed for the expand their services. edge, the public image of the graveyard—even if it learns to do THE JANUARY CPA/PAGE 2 these things with greater and greater skill. In the ever-renewing Requests for “Dirty Business” editorial society, what matures is a system or framework within which con­ continue to mount from CPAs, industry tinuous innovation, renewal and rebirth can occur.” Reprints of John L. Carey’s One officer of a large industrial The future is full of change and editorial “The ‘Dirty Business’ At­ company who had asked for re­ challenge. To adapt to it success­ titude” ( The CPA, July-August65, prints elaborated on his thoughts fully, we must conserve all that p.4) have been sent to a local over the phone: is good from the past and, at the practitioner . a national CPA “W e are having a serious prob­ same time, we must be curious, firm . Xerox Corporation . lem filling jobs here. W e have experimental and receptive to and the University of Southern about ten accounting positions to new ideas. California. fill, and we just can t get the right If we are innovative, I am con­ In fact since November 1 well people. fident that the years ahead will over 3,700 copies of the column “And it’s not only us. Other be exciting and rewarding—both have been sent on request to companies have the same prob­ for those of us now in practice, CPAs, educators, financial execu­ lem. and for those students who repre­ tives, and industry leaders. “The way I see it, it’s a selling sent the next generation of our “W e would like to give these to problem — we have to convince profession. our clients,” notes one letter. young people starting on their “These are to be used in con­ careers that accounting is, to para­ nection with the local chapter’s phrase Mr.
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