September 2008
SPECIAL SUPPLEMENT Freight Payment Services: DOLLARS & SENSE
www.inboundlogistics.com THE MAGAZINE FOR DEMAND-DRIVEN LOGISTICS • SEPTEMBER 2008
ANNUAL TRUCKING ISSUE GROUND TACTICS: OPTIMIZING TRANSPORTATION NETWORKS
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September 2008 • Vol. 28 • No. 9
INSIGHT INPRACTICE 4 CHECKING IN 6 DIALOG READER PROFILE Navigating a Supply Chain Management Career Readers talk back. After 30 years in the business, Steve Schad, vice president of supply chain operations at TomTom Inc., moves materials and products from 10 SC PERSPECTIVES Intelligent planning could mitigate Point A to Point B with ease. the global problem of inequitable water distribution. 30 3PL LINE CASEBOOK Urban Outfi tters Sound shipper-carrier relationships help deliver tangible Sales into the Wind and sustainable results. While many of its competitors struggle, this trendy apparel retailer struts its 33 IT MATTERS Combining elements of GPS and stuff through aggressive growth, a passive RFID technologies, RTLS unique customer perspective, and a solutions take advantage of both supply chain that pulls it all together. technologies’ strengths. 34 RISKS & REWARDS New cargo-screening regulations raise questions about the best approach to compliance. INDEPTH
INFO GROUND TACTICS Optimizing Transportation Networks 98 WEB_CITE CITY While every transportation mode is affected by a struggling economy and record high fuel prices, trucking has the most far-reaching impact on 106 CLASSIFIED supply chain network design and strategy. How are shippers coping? 108 RESOURCE CENTER EXCLUSIVE RESEARCH Trucking Perspectives 2008 Our annual Motor Freight Market Insight Survey provides an in-depth look at the trucking sector. Motor carriers and Inbound Logistics readers address growth areas and obstacles.
September 2008 • Inbound Logistics 1 THE MAGAZINE FOR DEMAND DRIVEN LOGISTICS
DOLLARS & SENSE page 66
September 2008 • Vol. 28 • No. 9
INBRIEF INDEPTH 9 10 TIPS How to safely import food. Trucking RFP 14 TRENDS Get free, no-obligation advice, solutions, and information for all your Georgia-Pacifi c’s eco-friendly trucking challenges. package design… Which state ranks fi rst for manufacturing and logistics activity? Show me!… Top 100 Motor Carriers JDA swallows i2 Technologies Shift gears, slow down, and take account of the motor freight carriers paving the road to innovation and change within the trucking industry.
SPECIAL SUPPLEMENT Freight Payment Services: Dollars & Sense Freight payment services are no longer just about paying your carriers quickly. Today’s freight payment service providers have expanded their portfolios to offer an array of cost-cutting, productivity, and effi ciency benefi ts. Purchasing Managers: Shop Talk Purchasing managers juggle a To-Do list of stressful, business- critical tasks — from striking the best deals to projecting demand 22 GLOBAL LOGISTICS to staying abreast of fi nancial and Mexico’s great FedExpectations… political changes worldwide. Listen Making commercial border in as four purchasing managers crossings easier… India’s Hyderabad International Airport… chat about challenges and shoot China’s port boom the breeze on strategy. 92 TECH UPDATE 95 NEW SERVICES 112 LAST MILE: WHEELED VICTORY
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Vol. 28, No. 9 September 2008 THE MAGAZINE FOR DEMAND-DRIVEN LOGISTICS www.inboundlogistics.com STAFF
PUBLISHER Keith G. Biondo by Keith Biondo | Publisher [email protected] EDITOR Felecia J. Stratton [email protected]
SENIOR ASSOCIATE EDITOR Joseph O’Reilly [email protected]
ASSOCIATE MANAGING EDITOR Catherine Harden [email protected] The Short Loop is Better CONTRIBUTING EDITORS William Atkinson • Merrill Douglas • John Edwards Lisa Harrington • Amanda Loudin • Robert Malone uppose, for some unknown reason, the hot/cold water valves for your Amy Roach Partridge • Deborah Ruriani • Lisa Terry
shower were installed in the basement, next to the water heater. When CREATIVE DIRECTOR Michael Murphy S you wanted to take a shower, you’d have to go to the basement, turn the [email protected] water on, then walk upstairs to the bathroom. If you needed to adjust the water SENIOR DESIGNER Mary Brennan temperature or fl ow, you’d have to get out of the shower, wrap a towel around [email protected] you, and traipse back down to the basement, dripping water all the way. Having PRINT/WEB PRODUCTION MANAGER Shawn Kelloway [email protected] hot/cold valves at the water heater would be considered a long-loop control. PUBLICATION MANAGER Sonia Casiano Having them in the shower is a short-loop control. It’s obviously silly to have the [email protected] long-loop control in the shower, so why do we tolerate it in logistics? CIRCULATION DIRECTOR Carolyn Smolin In logistics, the fl ow of inbound product – like the water – starts far away, from across the country and around the world. If you don’t practice demand-driven SALES OFFICES logistics, the controls regulating product fl ow are located at the point of origin. PUBLISHER: Keith Biondo (212) 629-1560 • FAX: (212) 629-1565 Wouldn’t it be better if your supply control loop was located exactly at the [email protected] point of the demand fl ow instead of in another time zone, in a foreign language, WEST/MIDWEST/SOUTHWEST: Harold L. Leddy and with someone else’s hand on the control? Locating the hot/cold water valves (847) 446-8764 • FAX: (847) 446-7985 in your shower instead of the basement, you could fi nely adjust the product fl ow [email protected] to dovetail more effi ciently with what customers buy from you. Marshall Leddy (763) 416-1980 • FAX: (763) 201-4010 Practicing demand-driven logistics gives you the ability to fi ne-tune your [email protected] product fl ow exactly where the change signals emanate from. Selecting a carrier MIDWEST/ECONOMIC DEVELOPMENT: Jim Armstrong that can give you short-loop, pipeline control – exactly where you are, all the long (815) 334-9945 • FAX: (815) 334-1920 way back to the supply origin – would be one way to do this. [email protected] Many carriers offer this level of visibility and control, not just across the SOUTHEAST: Gordon H. Harper country, but around the globe. This being our annual trucking issue, it’s worth (404) 350-0057 • FAX: (404) 355-2036 [email protected] considering how you can engage carrier partners in a more intuitive way, lever- MOBILE, AL: Peter Muller aging their capabilities to gain better control of critical demand points all the (251) 343-9308 • FAX: (251) 343-9308 way back to supply sources. [email protected] U.S. shippers and consignees are beginning to recognize that greater control NORTHEAST: Rachael Sprinz over distribution loops – and in some cases, shortening these loops – goes a long (212) 629-1560 • FAX: (212) 629-1565 [email protected] way toward streamlining transport costs. Lisa Harrington’s article, Ground Tactics (page 36), examines how companies optimize distribution networks to rationalize FREE SUBSCRIPTIONS transportation movements and costs, and better meet customer demand. www.inboundlogistics.com/free
In Trucking Perspectives (page 45), you can familiarize yourself with the many Inbound Logistics welcomes comments and submissions. variables that comprise a demand-driven approach. Moreover, IL’s annual Top Contact us at 5 Penn Plaza, NY, NY 10001, (212) 629-1560, Fax (212) 629-1565, e-mail: [email protected]. 100 Motor Carrier directory (page 56) serves up trucking companies that can For advertising, reprint, or subscription information, call (212) deliver the goods and offer the premium services to help you better manage 629-1560, or e-mail [email protected]. Inbound Logistics is distributed without cost to those qualifi ed in North inbound movements. America. Interested readers must complete and return the If you don’t have processes and partnerships in place to anticipate and mit- qualifi cation card published in this issue, or may subscribe online at www.inboundlogistics.com/free. Subscription price to igate supply chain changes at a moment’s notice, variables are more likely to others: in North America: $95 per year. Foreign subscriptions: throw you for a loop, sending customer relationships and profi ts spiraling down $129. Single copy price: No. Amer. $10, foreign $12, back issues $15. Periodicals postage paid at New York, NY, and additional the drain. ■ mailing offi ces.
4 Inbound Logistics • September 2008
DIALOG LETTERS TO THE EDITOR
“a person who solely receives, holds, or AC/DC/SC Short Circuit otherwise transports a consumer prod- SOUND OFF Fundamentally, what could be more uct in the ordinary course of business but IL invites you to share your opinion on natural? Comparing the invention mav- who does not take title to the product.” this new 3PL defi nition for an upcoming erick [Thomas Edison] with the man To me, this feels like a definition article. Do you agree or disagree? How who revolutionized shipping [Malcom crafted by defense attorneys and is a might potential legal ramifi cations McLean] seems like a “no-brainer” (see step backwards. What should we call the impact a service provider’s ability to August 2008, Supply Chain Perspectives, structures that add value beyond this meet your outsourcing demands? Does Inventions Light the Way). narrow defi nition? this defl ate a 3PL’s value proposition? But when it comes to distribution, John Nofsinger, CEO, Please email your comments to: Thomas Edison short-circuited. Material Handling Industry of America [email protected] Edison didn’t change the world with his power distribution – he pushed direct current (DC), which we use to power Giving Away Thanks…and Some Prizes our appliances only. DC required local very year, we ask you to tell us a little about your company and the power generation because it could not Eservices you specify, as well as to cast votes for logistics service be transmitted well and required many providers you feel excel at what they do. The Top 10 3PLs you voted for more wires to deliver varying voltages. were featured in our July 2008 issue. Edison’s competitor Nikola Tesla, who Now it’s time to thank you. We received a record-breaking 5,100 votes was the real wizard of electricity, pushed this year, including more than 2,000 write-in comments. In keeping alternating current (AC), which made with our annual tradition, we randomly selected 10 readers to receive more sense for power distribution. prizes, including logistics reference books and gold Parker pens. Nathaniel Engelsen, To vote for the top third-party logistics providers of 2009, and put CIO, Interstate Transport yourself in the running for next year’s prize, please fi ll out our survey online at www.inboundlogistics.com/readsearch Many thanks to this year’s prize recipients: Spinning 3PLs • Steve Kapsner, Vice President Logistics, Smithfi eld Foods I wanted to take this opportunity to • Tim Adamczyk, Warehouse Manager, Perrigo Company send congratulations on the great July • Bill Keefer, Director of Distribution, Westlake Hardware issue and to share a view on a recent • Eric Myers, Manager of Logistics, Barilla America development that doesn’t square up, • Brenda Perry, Shipping Clerk, National Refrigeration Company given all the good work the asset-based • Jason Hervey, Sales Manager, Flying J 3PL industry has made to position its • Scott Wheeler, Director of Transportation, Ecolab value proposition. • Alex Luczak, Traffi c Manager, Morton Salt The term third-party logistics pro- • Francine Rice, Inbound Manager, Philips Consumer Lifestyle vider was defined in recent Consumer • Jon Stiffl er, Director of Warehousing, Sara Lee Product Safety Legislation (H.R. 4040) as
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by Deborah Catalano Ruriani
Importing Food Safely
ith recent incidents of food con- obstacles to obtaining timely release of provide sustenance or nutritional value tamination making headline your goods by the FDA. to humans or animals. W news, tracking the food supply chain has never been more important. Provide a product description. Use Make sure the shipment documenta- Here are some tips on ensuring food 3 laymen’s terms to describe your 7 tion states the number and types of import safety and accountability from product on the clearance document, packaging. When reporting quanti- Michael Lahar, food and drug admin- particularly when citing brand or trade ties to the FDA, your agent will provide istration team leader for A.N. Deringer names. a “base unit” of weight or volume. The Inc., a St. Alban’s, Vt.-based third-party documentation must also detail the logistics provider. Properly mark canned goods. When type of material comprising the pack- 4 importing Low Acid Canned Foods aging touching the product, as well as Verify your trading partners are reg- and Acidified Foods, you must the preservation method used to pack- 1 istered with the FDA. Every party that declare the Federal Canning Establish- age the goods. touches food products and dietary ment number to the FDA. Make sure supplements intended for consumption clearance documentation prominently Include the FDA product code on in the U.S. marketplace, with the excep- displays this number. 8 clearance documents. The product tion of carriers that have possession of code gives the FDA and your service the goods merely to facilitate transpor- Clearly mark Harmonized Tariff providers information about the goods tation, must register with the Food & 5 Schedule numbers. Make sure the being imported. Drug Administration (FDA). Registering clearance paperwork shows an accu- manufacturers/shippers, wholesalers, rate U.S. Harmonized Tariff number. Make sure the paperwork provided middlemen, third-party warehouses, Consult with your U.S. customs broker 9 is legible and complete. The misin- and cold storage facilities allows the to ensure that you are using the proper terpretation of one number or letter FDA to trace the product in the event of tariff number. could delay clearing your goods. a recall. Get familiar with the Bioterrorism Seek advice in advance. Ask your Know your manufacturer/shipper. 6 Act (BTA) of 2002. Most people 10 agent or broker questions before 2 Make sure the names and addresses importing and exporting food arti- products ship. Keep communi- provided for FDA clearance match cles to and from the United States are cation lines open and provide emergency the names and addresses on file with familiar with the BTA’s import require- contact numbers. This step can prevent the Food Facility Registration numbers. ments for food, but may not know delivery delays, storage and warehousing For products not originating in North it also covers dietary supplements. charges, angry clients, and unnecessary America, this can be one of the biggest These are defi ned as any products that inspections and detentions. ■
September 2008 • Inbound Logistics 9 SCPERSPECTIVES BY ROBERT A. MALONE Contributing Editor, Inbound Logistics [email protected]
Keeping Our Heads Above Water Intelligent planning, combined with executing a global supply chain based on accurate data, could mitigate the problem of inequitable water distribution.
ater is one of the world’s biggest challenges. There is to each area, and by what means. plenty of it, but it is often in the wrong place (favored 5. Select the water delivery method that makes the most sense based industrialized nations), at the wrong time (a hurricane W on location – pipeline, truck, or a or fl ood), and in the wrong form (polluted or invaded by salt). Poor combination. logistics, supply chain, and fi nancial management, with some polit- 6. Find and repair existing natural aquifers worldwide. ical issues thrown in, further complicate the problem. 7. Develop a sustainable set of sup- U.S. citizens use an average of 380 distributing water around the world ply chains that provides potable water liters of water daily; Germany uses 129 is creating a better set of global sup- to those most in need. liters daily, while developing countries ply chains with data that can be 8. Create sustainable funding and use up to 30 liters. Can countries like checked without political interven- maintenance of these supply chains. the United States use less water, or at tion. Organizing a plan to deliver 9. Locate people who can create least fi nd the means to share more? water by truck, boat, or pipeline is pre- water technology, study hydrology, Worldwide, every person needs more mature if the data is faulty. and plan continuous water resource than two quarts of drinkable water We also need to examine the para- measurements globally. daily, which equals 11 billion liters. dox surrounding the cost and delivery 10. Find a way to fund water re- Industrialized nations with a smaller of liquids. For instance, people in an search globally. percentage of the world’s population average U.S. city pay about $4 a gallon 11. Study desalination, bottled water use more than non-industrialized with for gasoline; truckers pay $5 a gallon distribution, and recycling. far larger populations. Global water for diesel. The average cost of bottled 12. Develop water conservation consumption is still increasing but the water is $6 a gallon. Bottled water and through intelligent control of indus- sources are diminishing. We are reach- at-the-pump gas have signifi cantly dif- trial and consumer pollution, and ing a breaking point. ferent supply chains. Why? recycling omissions. An estimated nine children die every The following series of steps is a 13. Study the use of empty contain- minute from water-related issues such start to addressing the water problem. ers moving back to China. Could they as dehydration, cholera, typhoid, and 1. Find out how much water is avail- deliver water? diarrhea. The highest-risk countries are able in each country. 14. Assemble a team of supply chain located in Africa, Asia, and Central and 2. Determine what resources are experts to plan and execute the use of South America. This widespread water available in each country. existing businesses and services that problem will wear away people and 3. Identify the barriers to delivering already distribute water. societies one drop at a time. water and increasing water use. Then sit back, enjoy a bottle of water One solution to more equally 4. Map out how water is delivered or Snapple, and relax. ■
10 Inbound Logistics • September 2008
READER PROFILE by Merrill Douglas
Navigating a Career in Supply Chain Management
s a college student studying busi- East to the customer’s hands.” ness management, Steve Schad With Schad managing inbound A thought a lot about links, but not transportation, TomTom ships product the ones in the supply chain. “I thought to a warehouse in Texas operated by a I’d be on the PGA tour,” says this avid third-party logistics provider. The 3PL golfer. “But that didn’t work out.” packages the basic navigation units with What did work out was a 30-year peripherals such as power adapters and career in supply chain management and operations. And for a man whose career has propelled him around the The Big Questions POINT A TO POINT B world, what better place to end up than What do you do when you’re at a company that helps drivers navigate not at work? NAME: Steve Schad all over the map? Schad is vice president I’m family-oriented and love TITLE: Vice president of supply chain of supply chain operations at TomTom working around the house. I also operations, since 2006 Inc., a leading vendor of personal navi- play golf, although not as much as I’d like. COMPANY: TomTom Inc., Concord, Mass. gation systems and software. Schad has been managing electronics Ideal dinner companion? PREVIOUS Director of general EXPERIENCE: since his fi rst job at Digital Equipment My father, who passed away in international area, Digital Corp., where he started out expediting December. Equipment Corp.; vice president of services supply parts to locations that urgently needed What’s in your briefcase? chain, Asia-Pacifi c, Compaq them. “I would source the parts, pro- My passport, business cards, Computer; vice president cure them, then deliver them,” he says. calculator, work papers, family of Europe, Middle East, and “I often drove around with parts in my photos, and index cards. Africa supply chain, Hewlett- car trunk.” If you didn’t work in supply Packard At TomTom Inc., the unit of chain management, what would EDUCATION: BS, business management, Amsterdam-based TomTom NV that cov- be your dream job? Lesley College, 1992 ers the United States and Canada, Schad To travel around the world as part of an organization that helps is responsible for supply chain, order underprivileged people. administration, customer support, and information technology. “I manage the Your idea of a successful day? operations process end to end,” he says. First, when our customer service organization has a good day, Schad’s biggest supply chain chal- because that means our customers lenge is bringing in just the right volume are happy. Second, when I get an of product from factories. “We’re cur- end-of-day report that all deliveries rently in a hot, growing market,” he says. are made, which means our other “So I’m constantly balancing inventory customers — the retailers — got their with supply. I’m responsible for forecast- product on time. ing and managing materials from the Far
12 Inbound Logistics • September 2008 printed instructions. Schad’s team then Throughout his career, Schad has upload the software into every unit’s handles retailer orders and outbound dealt with hurricanes, cargo that disap- memory. “We shipped Sunday night, transportation. “We manage shipments peared when a ship sank, and a variety and met the promised commitment on to the point where the retailer receives of other crises. In a past job, a memo- Monday,” he says. and signs for it,” he says. rable crisis arose as he worked to keep a That story aptly illustrates one of He’s also in charge of the returned commitment to deliver a popular prod- Schad’s favorite mottos: “We can do merchandise authorization process and uct to customers on a Monday morning this.” When faced with a challenge, the reverse logistics, as well as the sale of after the hardware arrived at the dis- easy way out is to say it just can’t be over- refurbished units into the secondary tribution center completely devoid of come, he explains. But staying ahead in market. software. a competitive market demands a more Schad points to one large source of “I had to rally the troops – the peo- positive response. pride in his job: This year, J.D. Power ple who worked for me and even people “I have to be the leader for my team and Associates’ Certified Call Center from other organizations – to drive to the in saying, ‘we can,’ even when I don’t Program recognized TomTom’s call cen- warehouse and set up an assembly line know how,” Schad says. “I don’t always ter operation for excellence in customer on picnic tables,” Schad recalls. have all the answers, but it’s a spirit I try satisfaction. A group worked over the weekend to to live by.” ■
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September 2008 • Inbound Logistics 13 NEWS & EVENTS SHAPING THE FUTURE OF LOGISTICS
TRENDS
EXCLUSIVE: JDA SOFTWARE SWALLOWS I2 TECHNOLOGIES Big Pond, Fewer Fish by Ian Hobkirk n Aug. 10, 2008, JDA Software signed a defi nitive agreement to Oacquire i2 Technologies for approximately $346 million, uniting two key rivals in the transportation management system (TMS) space. While the implications for current customers won’t become manifest How will JDA’s until JDA releases its much-anticipated product roadmap, it is clear acquisition of i2 that the situation for mid-sized companies seeking affordable TMS impact technology just improved signifi cantly. buyers? IL invites an In the late 1990s and early 2000s, i2 and Transportation management is only a Manugistics were the two giants in the sup- portion of what these two supply chain industry analyst to ply chain planning and transportation giants offer – both companies provide strong cast some insight. management software market, fi ghting it supply chain planning, demand manage- out in the heyday of the tech bubble when ment, and retail planning products – but in globalization was an emerging concept. But today’s business climate, containing trans- when Manugistics fell behind technologi- portation costs is a key initiative for many cally and was acquired by JDA in 2006, i2 shippers. and Oracle assumed the dominant role as It remains to be seen what JDA’s strategy TMS providers for large, global companies will be going forward. JDA says the merger seeking greater control of logistics costs. will allow it to leverage each company’s This fi eld has once again contracted. key strengths in a single offering, with JDA
14 Inbound Logistics • September 2008 $/%3 9/52 '5!2!.4%% ')6% 9/5 4(% %$'% /&