PDF Download
Total Page:16
File Type:pdf, Size:1020Kb
OPEN ACCESS CC BY 4.0 ©The Authors. The contents of this volume are licensed under the Creative Commons Attribution 4.0 International License. For a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA. This license allows for copying and adapting any part of the work for personal and commercial use, providing appropriate credit is clearly stated. ISSN: 2532-3512 How to cite this volume: Please use AJPA as abbreviation and ‘Archeostorie. Journal of Public Archaeology’ as full title. Published by: Center for Public Archaeology Studies ‘Archeostorie’ - cultural association via Enrico Toti 14, 57128 Livorno (ITALY) / [email protected] First published 2018. Archeostorie. Journal of Public Archaeology is registered with the Court of Livorno no. 2/2017 of January 24, 2017. ARCHEOSTORIE TM VOLUME 2 / 2018 www.archeostoriejpa.eu Editor in chief Cinzia Dal Maso - Center for Public Archaeology Studies ‘Archeostorie’ Luca Peyronel - University of Milan Advisory board Chiara Bonacchi - University of Stirling Luca Bondioli - Luigi Pigorini National Museum of Prehistory and Ethnography, Rome Giorgio Buccellati - University of California at Los Angeles Aldo Di Russo - Unicity, Rome Dora Galanis - Hellenic Ministry of Culture and Sports Filippo Maria Gambari - Italian Ministry of Cultural Heritage Peter Gould - University of Pennsylvania and The American University of Rome Christian Greco - Egyptian Museum, Turin Richard Hodges - The American University of Rome Daniele Manacorda - RomaTre University Stefania Mancuso - University of Calabria Akira Matsuda - University of Tokyo Marco Milanese - University of Sassari Massimo Montella - University of Macerata Valentino Nizzo - National Etruscan Museum of Villa Giulia Massimo Osanna - University of Naples Federico II Elisabetta Pallottino - RomaTre University Grazia Semeraro - University of Salento Francesca Spatafora - Archaeological Museum ‘Antonino Salinas’, Palermo Sebastiano Tusa - Department for Cultural Heritage and Sicilian Identity Guido Vannini - University of Florence Giuliano Volpe - University of Foggia Enrico Zanini - University of Siena Editorial board Giulia Osti - University of Bologna Sara Pizzimenti - Sapienza University of Rome Francesco Ripanti - University of Pisa Gioia Zenoni - Independent researcher Language editor Simone Marchesi - Princeton University Referees Chiara Bonacchi, Paul Burtenshaw, Tommaso Casini, Isabella Colpo, Fiorella Dallari, Guido Ferilli, Sara Ferrari, Claudia Fredella, Jennifer Mathews, Bodil Petersson, Frances Pinnock, Pier Luigi Sacco, Marco Valenti, Guido Vannini INDEX 7 Editorial Cinzia Dal Maso & Luca Peyronel 11 Memories What is meant by ‘archaeology’ today? 13 Daniele Manacorda Saranda 1998: A vision for Butrint and other cultural 17 heritage strategies Richard Hodges 27 Topic of the Year ‘Museums without walls’ and sustainable development 29 in Jordan. Some thoughts from the Madaba Regional Archaeological Museum Project Marta D’Andrea, Andrea Polcaro, Douglas R. Clark, Suzanne Richard The conquest of Akragas: How the past changed the present 47 in the Valley of the Temples (Agrigento, Sicily) Laura Danile, Giovanni Virruso & Claudia Speciale Community-centred supply chains and sustainable 61 archaeological tourism Peter G. Gould Archaeology and Cultural Routes: A relationship to develop 75 Alessio Innocenti ‘Multicultural Public Archaeology’. A strategy to expanding 89 multicultural audience in Sicilian archaeological museums Flavia Zisa 97 Satura Lanx Culture as values 99 Aldo Di Russo In the Lombards’ footsteps: Proposals for educational 115 visits to localities in the UNESCO serial site “The Longobards in Italy. Places of power (AD 568-774)” Francesca Morandini, Maria Stovali & Angela Maria Ferroni 125 Archaeotales The Man in Chains from Baratti, the slave that dreamt of 127 freedom Mariangela Galatea Vaglio Medusa, the goddess of Poggio del Molino 129 Mariangela Galatea Vaglio Ötzi, the last of the shamans 133 Giorgia Cappelletti 139 News Five years of Digital Invasions, and they do not cease to 141 amaze and innovate Cinzia Dal Maso What is PArCo, the Public Archeology Park 145 Cinzia Dal Maso Exhibited in Populonia the recently discovered Man in 149 Chains from Baratti Giorgio Baratti & Carolina Megale Immersive virtual reality: The technology that brings us 151 back to the times of Augustus and Nero Cinzia Dal Maso San Giovanni Metro C Station in Rome: An archaeological 153 feast for everyone Cinzia Dal Maso Faragola. Destruction and reconstruction of an 155 archaeological site Giuliano De Felice The Symbola Report and professions in archaeology: 157 What the numbers say Chiara Boracchi 161 Reviews Strength and ethics of the context: Giving a true meaning 163 to History and to our lives Daniele Manacorda Exploring public archaeology 167 Francesco Ripanti Cinema in the Stone Age or a film about the Stone Age? 171 Alessandra Cilio Father and Son: Videogame or emotional experience? 175 Giuliano De Felice Vol. 2 / 2018 Section TOPIC OF THE YEAR (pp. 75 - 88) www.archeostoriejpa.eu Archaeology and Cultural Routes: A relationship to develop Alessio Innocenti1 1Independent researcher, [email protected] Abstract The relationship between culture and tourism has become a key element in every discussion related to the future of tourism. Cultural Tourism is perceived as a form of “good” and sustainable tourism, and its growth is recognised by experts and scholars. “Cultural Routes” of the Council of Europe are an example of cultural tourism developed in a sustainable form, but how can archaeologists be involved in this context? The aim of this paper is to analyse cultural tourism trends, underline the potentiality of Cultural Route program and describe the touristic demand related to Cultural Routes. Then, it will be illustrated the role of Italian Ministry of Cultural Heritage and Activities and Tourism (MiBACT) in the Cultural Routes context. Finally, it will be explained which role archaeology can play in the cultural routes field, and how archaeologists’ skills can be useful for the development of these projects. Open Access Peer Reviewed Keywords: cultural routes, archaeology, cultural tourism, MiBACT, Via Francigena Introduction whose aim is to integrate UNESCO recognized outstanding cultural heritage into a consumer- During the last years, the relationship friendly platform and series of thematic routes, between culture and tourism has become a for sustainable tourism development across key element in every discussion related to Europe (UNESCO 2016). the future of tourism. At present, it seems In this context, archaeology must play a key impossible to talk about sustainable tourism role: we could assert that every touristic plan without thinking at the role of culture. As the involving cultural heritage should consider Organisation for Economic Co-operation and the role of the archaeologists. In fact, if we Development (OECD) underlines “culture has accept a recent proposal of typology for been increasingly employed as an aspect of public archaeology (Moshenska 2017), we can the tourism product and destination imaging understand that many cultural tourism projects, strategies, and tourism has been integrated overall the ones related to cultural routes based into cultural development strategies as a means on historical paths, could be considered as an of supporting cultural heritage and cultural archaeological work conducted by professionals, production” (OECD 2009, p. 20). Designating which includes forms of participation of local 2017 as the International Year of Sustainable communities. Furthermore, cultural routes Tourism for Development, the United Nations are able to present archaeological and other 70th General Assembly has confirmed this heritage resources to a wider public, helping us trend: tourism must have a primary role in the to improve the capacity of every archaeologist field of cultural values, diversity and heritage to deal with the public, but they also increase the (UNWTO 2016). In the ‘UNESCO World responsibilities of the archaeologists towards Heritage and Sustainable Tourism Programme’ the use of cultural heritage (Comer 2014; Gould too the role of culture is central, with a focus 2017b; Grima 2016; Timothy & Boyd 2014). area on the “Heritage Journeys” (UNESCO The role of archaeology in this kind of 2012); it conducted UNESCO to present the touristic projects is becoming more and “World Heritage Journeys of Europe” project, more important, because archaeologists are CC BY 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License. ©The Author(s). How to cite Innocenti, A. 2018. Archaeology and Cultural Routes: A relationship to develop. Archeostorie. Journal of Public Archaeology. 2: pp. 75-88. DOI: https://doi.org/10.23821/2018_3d Alessio Innocenti encouraged to contribute to development Lucca about the ‘Via Francigena’ showed that agendas and are involved in projects featuring 97.3% of local residents believe that the route local economic benefits, even if such projects had a positive environmental impact on the usually require skills and perspectives which territory (Lemmi & Tangheroni 2015). go outside archaeologists’ traditional education But there are also less optimistic views of (Burtenshaw & Palmer 2014). At the same this phenomenon: tourism can have negative time, archaeologists must be able to offer their impacts on the cultural