Ultimate Lithium® Technical Overview the World’ S Best AA / AAA in High Tech Devices Tbltable of Cttcontents

Energizer® Lithium® The World’s Best AA/AAA in High Tech Devices Energizer® Lithium® has experienced significant growth over the last six years

Source: ENR All Outlet Report 6 years ending 12/2008 In the US, Lithium AA batteries are sold in 74% of retailers and now account for 9% of all AA battery sales

• Lithium AA batteries are as easy to find as AA alkaline • Lithium AA-4pk is contributing more growth to Energizer than any of the Alkaline batteries • Lithium AA and AAA batteries can be found in over 65,000 stores in the US

Source: Nielsen 52 wks ending 11/28/09; MVI Store Counts Energizer® Lithium® AA A few of our global retail partners...

Argentina: Carrefour, Wal Mart, Auchan, Jumbo, Cencosud, Coto, Disco, Libertad, La Anonima, Josimar, Saturno Hogar, Tucuman Pilas, Dinosaurio, El Tehuelche, Entertaiment Depot, Bosan, INC, Tele Import, Fravega, Musimundo, Garbarino, Compumundo Austria: Bauhaus, Beltec, Metro Australia: API, Bunnings, Rabbit, Coles, Kmart, Sigma, Danks, Dick Smith, Woolworths Benelux: Auchan, Lyreco, Makro, Minit, PdilProdilux, BBC BilBrazil: TlhTalhe NtNorte, Leroy MliMerlin, Phot o SiltSpecialty stores CdCanada: UitdUnited GZllAkldGrocers,Zellers,Acklands‐GiGrainger,Bl Blkacks Phot o, WlWal‐ Mart, Future Shop, Intertan Chile: Ripley, Falabella, Fasa, Jumbo, Cencosud, Lider (D&S), Sodimac, Tottus, Casa Royal, Mirasol, HyM y Salvatierra China: Wal‐Mart, Carrefour, Auchan Colombia: Exito‐Casino. Carrefour, La 14, Homecenter, Vivero, Carulla, SAO, Oduperly, Foto Japon, Panamericana, Home Sentry, Farmacity, Locatel, Falabella Czech Republic: Ahold, Tenglemann Ecuador: FYBECA, Supermaxi, Kiwy, Ecuacolor, Paco, Comisariatos de las fuerzas armados, Equipos CotopaxiFinland: Liiga Foto, Eiri Foto France: Auchan, BHV Siege, Boulanger, Galeries Lafayette, Leroy Merlin, Lyreco, Majuscule, Sonepar, Virgin Megastores, Techi Cine Photo Germany: Bauhaus, Conrad Electronics, Globus, Kloppenberg, MGE Gulf: Geant, Carrefour, Plug Ins Hungary: Auchan, Metro, Tesco Hong Kong: 7‐Eleven, Circle K, Fortress, Park’n Shop Superstores, Fotomax Italy: Auchan, Carrefour, Coop Italia,Metro, Tenglemann, Bricofer Japan: Yodobashi Camera, Kitamura Camera, Bic Camera, ASKUL, Kimura Camera Korea: E‐mart, Walmart, LG Mart, Lottemart, Tesco, Carrefour, Aram Mart, Mega Mart, 7‐11, LG25, Mini Stop Lebanon: Monoprix, BHV Malaysia: Jaya Jusco, Carrefour, Parkson, Guardian, Giant, Watson’s, 7‐11,Ocean, The Store, Faiar Mexico:Wal Mart, Comextra, Farmacia Guadalajara, Office Depot, Macapyla, Farmacias Benavides, Soriana, Omega, Corporacion Fotográfica, Sanborn Hermanos, HEB, Gigante, Radio Shack, Chedraui, Office Max, Blockbuster , Dorian‘s, Coppel, Sears New Zealand: Pak n Save, New World, Foodtown, Woolworths, countdown, Fresh Choice. Supervalue, Kmart, Mitre 10, Repco Norway: Elite Photo, Foto Schroder, Fotoknudsen Click, Preus and Fotoland Peru: Wong, Plaza Vea, Tottus, Ripley, Ace Home Center, Sodimac Poland: Ahold, Casino, Lyreco, Metro, Tesco PUB: Stock, Tienda Inglesa, Multiahorro y Tata Russia: Auchan, Ruamaru Slovak Republic: Ahold,Skamsck Spain: Auchan, El Corte Ingles, Media Markt Video, Lyreco, Leyroy Markt, Migros Sweden: Fuji Photo Saudi Arabia: Azizia Panda United Singapore: NTUC, Shop N Save, Cheers, Watsons, SPC, Cold Storage, Giant, 7‐11, Guardian, Photo Finish, Carrefour South Africa: Makro, Game Switzerland: Migros, Perrot Image, Atac, Spedisser, Conrad Electronic, Techni Cine Photo Taiwan: Geant Hyper, 7 Eleven, CVS, Watsons UK: Argos, Homebase, John Lewis, Lyreco, Robert Dyas, Sainsburys, Jessop’s, Swains. U.S.A.: Top Accounts: Wal‐Mart, Walgreen, Target, Best Buy, Sam’s Club, CVS, The Home Depot, Office Depot, Lowes, Kroger, K‐Mart, Super Value, Meijer, Commissaries, American Sales, Publix, Albertsons, Eckerd, BJ’s McClane, Longs Drug, Ace Hardware, Fred Meyer, HE Butt, Corporate Express, AAFES, Menard, United Stationers Supply, Brooks Pharmacy, Circuit City, True Value, US Navy Exchangg,e, Food Lion, Sears Roebuck, Tractor Supply, Advanced Auto Parts Venezuela: Farmatodo, Locatel Servicios, Ferretería Epa, Ferretotal Caracas, Garzon Hipermercado, Makro Comercializadora, Todohogar, Automercado San Diego, Automercado Plaza´s, Euromercado, Excelsior Gamma Supermercados, Plansuarez, Super Mart, Super Tiendas Enne, Supermercado Casa San Juan, Supermercado Luxor Guacara, Central Madeirense, Mikro 760, Supermercados Unicasa. Growth is driven by consumers who recognize

the many bbfitenefits of EEinergizer® Lithium® in a variety of devices

Lasts up to 8x longer

235+ more talk mins in smartphones

200 more flashes

Lego Mindstorm NXT 3.5 more hours • World’s Longest Lasting in high tech devices • Performs in temperatures from ‐40°F to 140°F • Outstanding 15 year shelf life 7 hours • 33% lighter than alkaline AA longer • Leak resistant construction • World’s best in High‐Tech Devices for Emergency Energizer Lights Brighter Preparedness and the Great Outdoors Longer % longer in Energizer® Lithium® AA vs. Energizer® MAX® *Results may vary by device **Garmin eTrex Vista GPS The World’s Best* Battery Just Got Better!

Increased power output driven by improved materials and construction

Up to 30 min. more Up to 26 more sh!hots! light in portable lighting

Introduced earlier

this year! Up to 30 more minutes in toys and Supported with TV Advertising audio devices

*In high‐tech devices Consumer Support

Drives Energizer®

Lithium® Performance Energizer is significantly supporting

advertising and promotion of Energizer®

Lithium ® to further drive lithium sales

• Main focus of A&P support has been for Energizer Lithium since 2005 • Majority of 2008 & 2009 TV advertising copy supporting Energizer Lithium • Refining trade promotion strategy to aggressively drive trial and repeat purchase of Performance batteries

NetworkTargeted Cable Programs Energizer TV Advertising

Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message across network TV, Cable, Targeted Hispanic and Online …Aliens spot which has been Energizer’s (as well as the category’s) top performing spppyot over the past three years on both reco gnition and brandin gggg. Driving these strong indicators is the high entertainment value. Strategic OEM Partnering Activities Garmin spot® ® Personal Locator Oregon Scientific® G5 Action Cam GPS Magellan® satmap® GPS GPS

Apple® Wireless Mouse Black and Decker® Honeywell ® Power Monitor Motion Sensor Nikon® Digital Cameras Pentax® K-x Digit al SLR

EPIC® Thomson Stealthcam Bushnell® Digital Binoculars RCA® Nokia® Philips® Digital Video Camera Cellular Phone Charger Hybrid Phone EiEnergizer colla bora tes with the world’s lldieading ddievice manufacturers to develop partnerships from the inception of new products Energizer® Lithium® OEM Partnership Objectives

Objective: Create awareness and trial for Energizer Lithium Strategy: Partner with OEMs that demonstrate Lithium’s product benefits and have a quality brand image Energizer’s Partnership Includes: – ThilTechnical expertise and kldknowledge shiharing – Brand‐building marketing activities – Consumer and trade communication and education Energizer® Lithium® Partnership Criteria

• Pack‐in AA or AAA in their devices •Device would benefit from Energizer Lithium performance • Innovative and collaborative • Willing to partner with Energizer on a product program Energizer® Lithium® Partnering Opportunities

•Reciprocal website programs/recommendations • Sponsorship of partner events •Image use (online, print, as appropriate) • Product for agreed upon events • Introduction to sales team for retail partnership opportunities •Custom brochure • In‐pack $ off coupon Energizer® Lithium® OEM Partner Benefits

• Strategic OEM pricing • Valued added to consumer by including batteries • Excellent consumer experience out of the box • Coupon in‐pack for replacement batteries • Co‐marketing benefits • Technical support • Battery sel/lection/ design assistance • Performance estimates/ claims generation/ ad substantiation Energizer® Ultimate Lithium® Technical Overview The World’ s Best AA / AAA in High Tech Devices TblTable of CttContents

• Ultimate Lithium Battery Overview • Ultimate Lithium AA Performance • Ultimate Lithium AAA Performance • Ultimate Lithium Performance in Boost Converters and Regulators • Ultimate Lithium ‐ Faster for Longer • Standddards, Environmental, Safety & Abuse Testing

17 Ultimate Lithium Battery Overview

18 Lithium Iron Disulfide (Li/FeS2) BttBattery CCttionstruction

Key Attributes • High Power Capability – Hig h energy ddiensity lit hium anode – Thin electrode, wound construction • Weighs 33% less than alkaline • Works in extreme temperatures (‐40°C to 60°C) • 15 year shelf life (Ultimate), 10 year shelf life Anode Lithium (()Advanced) Metal Cathode Iron Disulfide • Leak resistant even under abusive conditions Separator Polyolefin Electrolyte Lithium Salt Compound • Underwriters Laboratory (UL) listed Organic Solvent Current Collector Aluminum Foil Construction “Jellyroll”

19 LiFeS2 batteries weigh up to 33% less than alkaline and 50% less than NiMH

20 Ultimate Lithium Cold Temperature Performance Compared to Alkaline

Ultimate Lithium AA Alkaline AA

Ultimate Lithium AAA Alkaline AAA

21 Ultimate AA has a 15+ Year Shelf Life 105% 100%

nce 95% aa 90% 85% perform

al 80% ii

init 75%

of 70% % 65% 60% 200mA 400mA 600mA 1000mA 10ohm 3.9ohm 2.2ohm 1.8ohm

10 years/21C 20 years/21C • Ambient data shows excellent capacity maintenance after 10 and 20 years • Thoug h data is bdbased on prior product generations, the fundamental reason for maintaining capacity has not changed 22 15 year old Ultimate AA 1000mA Continuo us Discharg e

1.8 Fresh Average

1.6 15 Year Cell 725 15 Year Cell 726 155eaCe Year Cell 728 1.4 15 Year Cell 729 15 Year Cell 730 oltgae (V)

VV 1.2

1.0

0.8 0 500 1,000 1,500 2,000 2,500 Capacity (mAh)

23 Ultimate AAA has a 15 Year Shelf Life

105%

100%

95% ance mm 90% perfor

85% itial 1.2W DSC in

100mA of 80% 600mA photoflash % 500mW

75%

70% 0 2 4 6 8 10 12 14 16 years at 21C

24 Internal Resistance During Typilical Diihscharge

Alkaline AA Lithium AA Volts IR Volts IR 1.8 1.0 1.8 1.0

1.6 ~0.8 Ω 0.8 1.6 0.8

1.4 0.6 1.4 0.6

1.2 0.4 1.2 0.4 (Ohms) Voltage Voltage (Ohms) Voltage RR

I ~030.3 Ω 1.0 0.2 1.0 0.2 IR

0.8 0.0 0.8 0.0 0 102030405060 0 10203040506070 Time (Hours) Time (Hours)

50 mA Continuous Discharge with Intermittent Pulse

25 Internal Resistance During Hihigh Rate Dihischarge

Alkaline AA Lithium AA Volts IR Volts IR 1.8 1.0 1.8 1.0

1.6 0.8 1.6 0.8

1.4 0.6 1.4 0.6 ~0.2 Ω 1.2 0.4 1.2 0.4 (Ohms) (Ohms) Voltage Voltage Voltage RR RR I I 1.0 0.2 1.0 ~0.2 Ω 0.2

0.8 0.0 0.8 0.0 0.0 0.2 0.4 0.6 0.8 1.0 1.2 0.0 1.0 2.0 3.0 4.0 Time (Hours) Time (Hours)

750 mA Continuous Discharge with Intermittent Pulse

26 Ultimate Lithium AA Performance

27 Ultimate Lithium AA Constant Power Discharge Curves

750 mW 500 mW 250 mW 100 mW 50 mW 1.6

1.5

1.4

1.3

1.2 Voltage 1.1

1.0

.9 0 20406080100 Time (Hours)

28 Ultimate Lithium AA Low Drain Constant Power Performance

Ultimate Lithium

Alkaline

29 Ultimate Lithium AA Ultra Low Drain Constant Resistance Performance

Flatter Voltage Profile = More Consistent Performance!

30 Temperature Effects on Ultimate Lithium AA Performance

CONSTANT CURRENT DISCHARGE TO 0.9 VOLTS

3500

3000

2500 ))

2000

1500 ity (mAh ity cc 25 mA 1000 250 mA 1000 mA Capa 500

0 -40 -20 0 20 40 60 Temperature (C)

31 Ultimate AA Low Drain Constant RiResistance PPferformance 1.8 Ultimate Lithium AA 1.7 Alkaline AA 1.6

1.5

1.4

1.3

1.2

Voltage 1.1

1.0

.9 0 500 1000 1500 2000 2500 3000 3500

Time (Hours)

1 mA discharge with a 100 mA pulse every 30 hours

32 Ultimate Lithium AAA Performance

33 Ultimate Lithium AAA CttConstant Power Disc harge Curves 750 mW 500 mW 250 mW 100 mW 50 mW 1.6

1.5

1.4

1.3

1.2 oltage VV 1.1

1.0

.9 0 5 10 15 20 25 30 35 40 Time (Hours)

34 Ultimate Lithium AAA vs. Alkaline AAA 70 mW Constant Power Discharge at 21°C

1.6 AlkalineAlkaline 1.5 LithiumUltimate 1.4 Lithium

EE 131.3

1.2

VOLTAG 1.1

1.0

.8 0 5 10 15 20 25 30

SERVICE (HOURS)

35 Ultimate Lithium AAA vs. Alkaline 250 mW Constant Power Discharge at 21°C

1.6 AAAAAA Ultimate Lithium Lithium Approaching AA Performance 1.4 V

CC AA Alkaline 1.2 oltage, C oltage,

VV 1.0 AAA Alkaline 0.8 0246810 Service, Hours

36 Ultimate Lithium AAA vs. Alkaline 1000 mW Constant Power Discharge at 21°C

161.6

1.4 V AAAAAA Ultimate LithiLithi Lithiumum 1.2 ltage,CC oo

V 1.0 AAA Alkaline AA Alkaline 0.8 0 0250.25 050.5 0750.75 1 1251.25 151.5 Service, Hours

37 Ultimate AAA Low Drain Constant RiResistance PPferformance

1.8 Ultimate Lithium AAA 1.7 Alkaline AAA 1.6

1.5

1.4

1.3 oltage

VV 1.2

1.1

1.0 0 200 400 600 800 1000 1200 1400 Time (Hours)

1 mA discharge with a 100 mA pulse every 30 hours

38 Ultimate Lithium AAA Ultra Low Drain Constant Resistance Performance

39 Temperature Effects on Ultimate Lithium AAA PfPerformance

CONSTANT CURRENT DISCHARGE TO 0.9 VOLTS

1500

1200 ) hh 900

25 mA 600 ity (mA ity 250 mA cc 600 mA 300 1000 mA Capa

0 -20 0 20 40 60 Temperature (C)

40 Ultimate Lithium Performance in Boost Converters and Regulators

41 Ultimate Lithium AA has an approximately 2X advantage compared to alkaline AA in a boost circuit, and it is at parity with a 123 urs oo H

Converter Efficiency 70% ‐ 85% 42 Ult imate Lit hium AAA has an approxiilmately 2X advantage compared to alkaline AAA in a boost ciiircuit urs oo H

Converter Efficiency 70% ‐ 85% 43 Ultimate Lithium – Faster for Longer

44 Energizer Ullitimate Lihiithium AA bibatteries allow the Canon 580EX II photoflash to be ready when needed by maintaining a fast recycle time through the life of the batteries

70 Device = Canon 580EX II AlkalineAlkaline AA 60 4 x AA constant resistance LithiumUltimate Lithium AA

nds) device (~2 ohm) oo 50

(sec Tested manually

40 One flash every 60 seconds Light for five minutes, followed by 30 ady

ee a 25 minute rest; manual R mode with flash triggered by

to 20 Pilot button

Time 10 Test ended when device 0 turned off 0 50 100 150 200 250 300 350

Number of Flashes TotalFlash es Flash es to 10 secon ds Alkaline 170 75 1.8x 4.0x Ultimate Lithium 315 305 45 Energizer Ullitimate Lihiithium AA bibatteries allow the Nikon SB‐800 photoflash to be ready when needed by maintaining a fast recycle time through the life of the batteries

70 Device = Nikon SB‐800 AlkalineAlkaline AA 60 4 x AA constant resistance LithiumUltimate Lithium AA device (~2 ohm) nds) oo 50 Flash triggered automatically (sec

40 via software control Light One flash every 60 seconds 30 ady for five minutes, followed by Re a 25 minute rest; manual

to 20 mode with flash triggered by

Time 10 Pilot button Test ended when device 0 turned off 0 50 100 150 200 250 300 350

Number of Flashes TotalFlash es Flash es to 10 secon ds Alkaline 192 53 1.5x 5.2x Ultimate Lithium 296 279 46 Energizer Ullitimate Lihiithium AA bibatteries provide 2X the life of alkaline batteries in the Lego Passenger Train Locomotive keeping it running faster for longer

12 LithiumUltimate AA Lithium AA Device =Lego Passenger Train AlkalineAlkaline AA Locomotive 10 6 x AA constant resistance device )) ((4~45.5 ohm) 8 Speed of train was set to 5 out of 7 forward speeds (Seconds

6 Track lap speed was measured by me ii stopwatch and Daisy Lab Data T 4 Logger Lap Test ended when train failed to 2 complete a lap Train automatically shuts‐off after 6 hours. It rested overnight for 16 hours before test was resumed. 0 024681012 Test Time (Hours) TotalLaps Aveeagerage Seconds per Lap Alkaline 3,563 5.74 1.7x 2.8x Ultimate Lithium 10,301 3.29 Faster 47 Standards, Environmental, Safety & Abuse Testing

48 Standardization

• American National Standards Institute (ANSI) – Lithium primary batteries are standardized under ANSI C18.3M, Part 1

– 15LF (AA size LiFeS2)

– 24LF (AAA size LiFeS2) – Applies to both Ultimate and Advanced Lithium • International Electrotechnical Commission (()IEC) – Lithium primary battery currently not standardized – Future standardization could take up to five years

49 Environmental and Hazardous Substances

• Advanced and Ultimate are EU Battery Directive compliant – No mercury – Lead < 40 ppm – No Cadmium • Battery components including the label are RoHS compliant

• Energizer LiFeS2 batteries (Ultimate and Advanced lithium) are non‐hazardous and can be disposed‐of in normal municipal trash, according to local legislation • Advanced and Ultimate pass the Toxicity Characteristic Leaching Procedure (()TCLP)

50 Energizer Lithium Safety Testing‐ Physical

Test Standard Result

Crush (0%, 50%, 100% UN, ANSI, IEC, Pass: No fire, No explosion Depth Of Discharge) UL

Impact (0%, 100% Depth UN, ANSI, IEC, Pass: No fire, No explosion Of Discharge) UL Shoc k UN, ANSI, IEC, Pass: No fire, No explilosion, No vent, No UL leak, No rupture, No mass loss, No OCV<90% Vibration UN, ANSI, IEC, Pass: No fire, No explosion, No vent, No UL leak, No rupture, No mass loss, No OCV<90% Drop ‐1M ANSI, IEC Pass: No fire, No explosion, No leak, No rupture

51 Energizer Lithium Safety Testing‐ Thermal/Environmental

Test Standard Result

Thermal ramp to 130°C ANSI, IEC, UL Pass: No fire, No explosion Thermal ramp to 165°C Energizer Pass: No fire, No explosion

Thermal shock/cycle ANSI, IEC, UN Pass: No fire, No explosion, No vent, No leak, No rupture, No mass loss, No OCV<90% Projectile (flame) test UL Pass: No explosion which penetrates screen

Altitude simulation UN, ANSI, IEC, Pass: No fire, No explosion, No vent, No leak, UL No rupture, No mass loss, No OCV<90% High temperature storage Former IEC Pass: No fire, No explosion, No vent (store 5h/100°C)

52 Energizer Lithium Safety Testing‐ Electrical Test Standard Result

Direct short ‐20°C UL Pass: T<150°C, No fire, No explosion Direct short – 55°C UN, ANSI, IEC, UL Pass: T<150°C, No fire, No explosion Charge ‐150mA IEC, UL Pass: No fire, No explosion 3:1 Battery reversal 3 : 1 ANSI, IEC, UL Pass: No fire, No explosion

3:1 Forced discharge‐ battery UL Pass: No fire, No explosion driven Forced discharge – 12V power UN, ANSI, IEC Pass: No fire, no explosion suppl y 7:1 Battery reversal and forced Energizer Pass: No fire, no explosion discharge

53 UL 1642 Component Recognition for Energizer Lithium

• UL File MH29980 • Covers Advanced and Ultimate • FR6 and FR03

54 Energizer® Ultimate Lithium® The World’s Best AA / AAA in High Tech Devices